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How American Express, Lululemon, Red Bull & Maybelline Win With Brand Ambassadors
It’s no secret that partnerships with social media influencers can help brands reach wide audiences around the world. Brand ambassador programs give companies the opportunity to work with social influencers, athletes, and more through a coordinated strategy.
When crafting a brand ambassador program, a company has to make decisions about which influencers to hire, how many to use, and what kind of content they want shared. Here, we’ll delve into four stellar brand ambassador programs from American Express, Lululemon, Red Bull and Maybelline.