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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

9 Major Instagram Trends Marketers Must Know For 2018

9 Major Instagram Trends Marketers Must Know For 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 9 Biggest Instagram Trends Shaping Social Media Marketing In 2018

2017 was a massive year for Instagram. The photo and video sharing app reached 800 million users and is on track to break 1 billion sometime in 2018. Key to Instagram’s growth has been its popular Stories feature, which launched in August 2016 and has already decreased top influencers' Snapchat usage by over 33%.

Instagram has recently been adding a host of new features and tools to keep its users active and engaged for the coming year and beyond. Below, we’ll take a look at recent trends on Instagram, what the platform has planned for the future, as well as what it all means for brands and influencers in 2018.

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in blog, Influencer Marketing, Instagram Influencers

How Olympic Celebrities Are Cashing In On Influencer Marketing

How Olympic Celebrities Are Cashing In On Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Olympians Cashing In On Athlete Sponsorship Deals On Instagram

In the past decade, Instagram has grown to become one of the largest social media platforms in existence and in turn, an extremely viable advertising platform. Marketers now spend an estimated $1 billion per year on influencer marketing on Instagram alone and that figure is slated to reach nearly $2.4 billion by as early as 2019.

Many individuals have carved out careers for themselves on Instagram by posting engaging content and attracting large followings. Additionally, it has become increasingly common for celebrities, athletes, musicians, models, and more to leverage their fame to promote brands on Instagram.

Here we’ll examine how five athletes, all Olympians, are using their global dominance and widespread appeal to cash in on influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

New York Fashion Week: Are Fashion Influencers Disrupting The Relationship Between Brands & Publishers?

In recent years, the rise of influencer marketing and the growth of fashion influencers, in particular, has turned the 2.4 trillion dollar fashion industry on its head. Influencers offer designers a new way to advertise at Fashion Week and effectively reduce their dependency on the traditional fashion press for promotion.

The industry shift has been met with intense backlash from longstanding fashion publications. Many see influencers as a disruption to long-established Fashion Week promotional strategies and as a legitimate threat to the fashion press’ ability to generate advertising revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

4 Top Brands’ Super Bowl Marketing Campaigns With Social Media Influencers

4 Top Brands’ Super Bowl Marketing Campaigns With Social Media Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Amazon, Kraft, Bose & Other Top Brands Incorporated Influencers Into Their 2018 Super Bowl Marketing Efforts

Each year, millions of Americans tune in to watch the Super Bowl, which marks one of the biggest advertising opportunities of the year. Last year’s Super Bowl generated $385 million in ad revenue, with a 30-second television ad costing $5 million.

In recent years, social media has played a larger role in the Super Bowl advertising landscape. Brands of all types are taking to Instagram and YouTube to tease their highly anticipated Super Bowl ads in the weeks and days preceding the game. Additionally, many brands are implementing creative, Super Bowl-specific influencer marketing campaigns.

In the following case study, we’ll examine how four top brands leveraged social media influencers of all types and sizes for Super Bowl LII advertising.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

Instagrammers Vs. YouTubers: Which Is Best For Your Brand?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagrammers Vs. YouTubers: A Guide To Choosing Between The Biggest Influencer Marketing Platforms

Today, many of the world’s top influencers reside on two primary platforms: Instagram and YouTube. With over 1 billion users and 1 billion hours of content watched each day, YouTube is one of the largest social media platforms in existence. Instagram is another dominant force in the social sphere, boasting 800 million users.

Both of the video-centric social networks have incredible value and offer distinct advantages and disadvantages to brands. From features, to formats, to demographics, to user behavior, the list of things to consider when designing a campaign for either platform can be nuanced and complex. Below, we compare Instagrammers to YouTubers in order to help marketers choose between the two types of prominent influencers.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Sjana Elise Earp, The Yoga Expert With 1.4M+ Instagram Followers

Though only 23 years old, Sjana Elise Earp's many accomplishments are difficult to count. The Australian model, yoga instructor, blogger, and influencer empowers audiences worldwide with inspirational content surrounding health and wellness. No matter the social channel, Earp prides herself on being honest and authentic with her followers, a characteristic to which she credits much of her success.

We sat down with Earp to discuss her rise to online fame, how she approaches sponsored content, and how she uses social media as a tool to inspire. Hear from the uplifting Instagram influencer herself in our exclusive interview.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

5 Top Brands Joining The Micro Influencer Revolution

5 Top Brands Joining The Micro Influencer Revolution

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How The World’s Biggest Brands Leverage Micro Influencers

By 2019, spending on Instagram influencers is projected to reach $2.3 billion dollars. Brands of all types are trading traditional advertising for influencer marketing to acquire customers online and seeing measurable success.

As influencer marketing has grown, two primary terms have emerged to distinguish influencer size: micro influencer and macro influencer. Micro influencers are social media users, typically on Instagram, who have 1,000 to 100,000 followers. Macro influencers are those with over 100,000 followers.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Coca-Cola’s Marketing Strategy Incorporates Influencers To Drive Success

Since its founding in 1886, The Coca-Cola Company has become a global force. 96% of the world’s population recognizes a Coca-Cola logo and as of 2017, the soda giant sits among the world’s three largest food and drink companies.

Coca-Cola is no stranger to influencer marketing. In the past, both participation marketing and YouTube influencers have been a part of its advertising strategy. In the following case study, we’ll examine how the brand is partnering with Instagram influencers to promote its signature Coke product to a European consumer base.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview with VidCon CEO, Jim Louderback

Exclusive Interview with VidCon CEO, Jim Louderback

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Industry Spotlight: VidCon's Jim Louderback Discusses The Future & Trends Of Online Video & Influencer Marketing

Since its inception in 2010, VidCon has become the world's largest online video conference of its kind. No other event unites over 30,000 online video creators, fans, and businesses in physical space to celebrate video's present and future.

Online video industry veteran and entrepreneur, Jim Louderback took over the role of VidCon CEO in September 2017. His resume is a dizzying one, with accomplishments that include starting, running, and selling multiple successful businesses. Previously he held the role of VidCon's programming executive but now looks to shape the event to serve audiences worldwide.

We sat down with Louderback to discuss fascinating questions like, "What is the future of online video?" and "What will the next social video platforms look like?" See how he predicts influencer marketing will progress in the coming years and what's in store for VidCon 2018 in our exclusive interview.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 10 Best Influencer Marketing Examples With Top Instagrammers & YouTubers

The 10 Best Influencer Marketing Examples With Top Instagrammers & YouTubers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

From Tinder To ExxonMobil, Here Are The Best Influencer Marketing Examples To Check Out

With over 800 million and one billion users respectively, Instagram and YouTube are two of the biggest influencer marketing platforms in existence today. Brands of all types are using both to create authentic sponsored content with the help of influencers.

To demonstrate how major brands are partnering with influencers across social, here we’ve analyzed ten exemplary influencer marketing examples on Instagram and YouTube. The influencers involved range from a comedian to a stuntman, but common among all is the use of personal flair and inventiveness to showcase brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, YouTube Influencers

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