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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

The Top Traditional & “New” Models On Instagram

The Top Traditional & “New” Models On Instagram

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

These 20 Top Instagram Models Are Revolutionizing The Modeling Industry With Every Post

For those seeking success in today’s modeling landscape, Instagram is just as important as the runway. Before the social media boom, models used opportunities like Fashion Week and magazine shoots to kickstart their careers.

Today, though, a new category of social media influencers and models has emerged through Instagram. To find out who has the industry buzzing and who might be the next big talent, we’ve compiled a list of Instagram’s most popular traditional and Instagram models who are making a name for themselves one post at a time.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Is Snapchat Dead As An Influencer Channel?

Is Snapchat Dead As An Influencer Channel?

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As Snapchat Influencers Move On, Is Snapchat Dead As An Influencer Platform?

Since the launch of Instagram Stories in August 2016, Snapchat’s run into stagnating growth, a successful IPO followed by tumbling stock prices, and plenty of criticism about its treatment of creators on the platform. Now lagging far behind Instagram Stories in daily users (DAUs), with just 166 million DAUs to Instagram’s more than 250 million, the question of whether or not Snapchat is dying has become more urgent: Is Snapchat, as an influencer channel, dead?

While it may remain popular with younger users who use it to communicate with friends and follow the influencers who remain on the platform, Mediakix found that top Snapchat influencers are posting 25% more on Instagram Stories. As creators become frustrated with Snapchat’s lack of support for top creators, its uneven performance, and missing tools, it seems likely that Snapchat’s mass exodus to Instagram Stories may well continue.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

3 Reasons Why Instagram Stories Are Winning For Marketers

3 Reasons Why Instagram Stories Are Winning For Marketers

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Instagram Stories Aren't Just Slowing Snapchat's Growth — They're Taking Ad Dollars, Too

A year after Instagram Stories launched, it’s seen some outstanding results. Snapchat may once have ruled the ephemeral messaging game, but Instagram Stories halted Snapchat’s growth and stole the thunder from a highly anticipated IPO that fell flat under the weight of unmet expectations. Where Snapchat added just 8 million daily active users, increasing from 158 million to 166 million between Q4 2016 and Q1 2017, Instagram’s Stories feature alone sees more than 250 million daily users.

Instagram Stories isn’t just a hit with users, though — marketers are winning big with Instagram Stories, too. It may once have been the home of square photos but with a bevy of new features, Instagram's become a marketing power house and the clear choice for advertisers. Here’s why Instagram Stories is coming out on top for marketers who are looking to reach large audiences through ephemeral messaging.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Are Fake Instagram Influencers Deceiving Brands?

Are Fake Instagram Influencers Deceiving Brands?

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight

The Instagram influencer market size is currently $1 billion. That figure is set to double by 2019. With brands investing heavily in the influencer marketing space to reach millennial and Gen Z audiences on Instagram, some influencers are taking advantage of this market demand by buying fake followers and engagement to artificially inflate their clout.

While influencers both large and small are suspected of purchasing fake followers and engagement, this practice can be more lucrative and commonplace for smaller, starting, or micro influencers. To prove whether or not it's possible for accounts with fake followers and engagement to secure brand sponsorship deals, Mediakix created two fictitious Instagram influencer accounts grown completely with bought followers and engagement (likes and comments) and applied to campaigns on popular influencer marketing platforms.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing News, Instagram Influencers, Monetization, Social Media Influencers

Influencer Spotlight: The Inner Workings of Nala Cat’s Popular Pet Instagram

Influencer Spotlight: The Inner Workings of Nala Cat’s Popular Pet Instagram

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Exclusive Interview: How Nala Cat Inspires Millions Through Her Instagram Account

Some of Instagram’s biggest stars aren’t travelers or photographers or models — they’re animals. Nala Cat (@nala_cat) is a former shelter cat with one of the biggest followings on Instagram. Posting a firsthand account of everything from fetch to treat breaks, Nala keeps her fans up-to-date on the cutest and silliest parts of her everyday life.

We caught up with Nala’s human, Varisiri Methachittiphan, to find out more about Nala’s story, her journey to fame, and her off-camera personality. See our interview with Methachittiphan below to learn more about what goes into one of Instagram’s biggest animal accounts and how fans can meet Nala, Coffee, and Luna at CatCon in Pasadena August 12 and 13.

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in blog, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Guide: How Do Social Media Influencers Make Money?

Guide: How Do Social Media Influencers Make Money?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook stars!

The Top 7 Ways Influencers Make Money Through Social Media

Social media influencers are creating a new class of celebrity. They may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans and some of them have found a way to translate those massive followings into millions of dollars each year.

By getting creative with brand partnerships, patronage, advertising, and more, plenty of influencers are making a living on social media. Instagram, YouTube, Vine, and Snapchat accounts have launched entire careers and acted as springboards for major entrepreneurial ventures. There are a wealth of opportunities on social media, many of them quite lucrative. To get a better sense of the potential revenue streams open to influencers, see our guide below.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The 6 Most Popular Types of Instagram Influencers

The 6 Most Popular Types of Instagram Influencers

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The Top 6 Types of Instagram Influencers Who Are Defining Content On The Platform

Instagram influencers come in all shapes in sizes. From the massive accounts with over a hundred million fans to the micro influencers who post to a few thousand followers, influencers on Instagram are vital to the platform’s rich tapestry of content.

Many influencers focus on specific niches, whether it’s globetrotting or sharing the latest memes. Though content is varied and diverse, there are a few common types of influencers on Instagram. These influencers have tapped major audiences and areas of interest on the platform and are using it to create effective, innovative content. Here are the six most popular types of influencers who are defining the Instagram content universe.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

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Case Study: How Airbnb Leverages The World’s Biggest Celebrities & Influencers On Instagram

In less than 10 years, Airbnb has grown from a startup that struggled to get funded to a $31 billion company that’s disrupting the hospitality industry and threatening the world’s top hotel chains. Its influencer marketing strategy is one factor that has helped fuel its rapid growth.

By collaborating with some of the world’s most famous celebrity influencers on Instagram, Airbnb has obtained broad exposure, reaching a total potential audience of nearly 1 billion Instagram users in the past two years. In this case study, we’ll examine Airbnb’s approach to influencer marketing and evaluate the campaign’s reach and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

The Top 5 Online Advertising Trends Marketers Should Know

The Top 5 Online Advertising Trends Marketers Should Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Online Advertising Trends Show That It's Set To Become The Biggest Advertising Medium In The World

Online advertising as a vital part of the marketing landscape is nothing new. To not be focused on internet advertising in 2017 is to be woefully behind the times. As internet advertising grows and matures, though, trends and patterns are emerging that tell us about the role of internet advertising in the marketing world and about where it’s headed.

In a recent presentation for the Internet Trends Conference, Kleiner Perkins presented the top internet trends for 2017. Reviewing the state of ad spend, ad blocking, mobile growth, and more, Kleiner Perkins laid out the state of advertising in the digital realm and highlighted some key trends that speak to where it’s headed. Here are some of key takeaways and trends in online advertising.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Does Amazon Spark Mean For Influencer Marketing?

What Does Amazon Spark Mean For Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Will Sponsored Content On Amazon Spark Affect The Influencer Marketing Landscape?

Last week, Amazon unveiled a new feature called Spark — a feed within its mobile app that allows users to post photos and tag products available for purchase on Amazon. On some level, this photo posting and tagging is a more native, more transparent version of what users are already seeing on Instagram. With the rapid rise of influencer marketing on the platform, sponsored content has seen a major uptick, which means more posts with products and brands attached.

Amazon Spark is like an Instagram feed without the pretense of social sharing, and plenty of influencers are already using the feature to post photos and highlight products from sponsoring brands. Here’s what you need to know about Amazon Spark and the influencers who are creating sponsored content for it.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405