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  Instagram Influencers

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The Top 9 Instagram Stories Statistics That Show Its Massive Influence

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here. 

These Top 9 Instagram Stories Statistics Show How Much It’s Changed Social Media In Just One Year

UPDATE November 30, 2017 — Instagram Stories continues to grow at an astonishing pace. The feature is now shy of 1.5 years old and shows few signs of slowing down with the addition of features like polling and new stickers and filters. In an effort to keep the top Instagram Stories statistics as accurate and current as possible, we've updated the following statistics to reflect Instagram latest progress.

While Instagram Stories was once doubted by skeptics as a mere Snapchat knockoff, Instagram Stories has quickly become an entity of its own. High adoption numbers and users’ willingness to forget that it was once a clone of Snapchat Stories is making Instagram’s one-year-old feature a success among users, content creators, businesses, and advertisers alike.

We’ve compiled the most recent and relevant Instagram Stories statistics to show how it's shaping the world of social media.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

SponCon, Podghazi, Instapurge: The Darkside Of Instagrammers

SponCon, Podghazi, Instapurge: The Darkside Of Instagrammers

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Instagram Influencers Uncovered: Instapurge, Podghazi, & SponCon

Top social media stars are today’s celebrities, and none are more recognized than the best Instagrammers. The top Instagram influencers are followed by millions of devoted fans on the Internet and have become icons in popular culture. Instagrammers are living the life: not only are they creating content that they are passionate about, but they are also getting paid through brand sponsorships.

Naturally, thousands are following suit. The number of aspiring influencers is leading to an influx of content to individual users and the saturation of content is making it more difficult for influencers to stand out. So difficult in fact, that influencers are turning to means other than unique content to capture the attention of audiences, including fake activity. Simulated engagement has captured the attentions of everyone around the world, and we break down the three most significant trends regarding fake activity on Instagram: Instapurge, Podghazi, and #SponCon.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

Exclusive Interview With Top musical.ly Influencer & Actor, Casey Simpson

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See How musical.ly Star Casey Simpson Is Trending With Teen Audiences On Social Media, Television, & Film

At only 13, Casey Simpson has established a career in entertainment and a social media empire comparable to actors and actresses that are decades older. In addition to his ongoing role in Nickelodeon’s Nicky, Ricky, Dicky & Dawn, Casey has performed in movies including Memoria and Bukowski and will be the lead in the upcoming movie, Escape from Mr. Lemoncello’s Library.

Not only is Casey well-versed in television and film, he is also an icon in the musical.ly community. Known for his slick dance moves and flawless lip-syncing, Casey has been enchanting his followers on the social music app since he started. In total, Casey has amassed over 8 million followers across his three biggest social platforms, musical.ly, YouTube, and Instagram. Learn more about Casey in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

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Nordstrom's Cross-Social Marketing Strategy With Top Influencers & Celebs

The Nordstrom Anniversary Sale is one of the most exciting events of the year for top fashion bloggers, Instagrammers, and YouTubers, making it a natural fit for influencer marketing initiatives. As the influencer marketing industry continues to grow at a rapid pace, Nordstrom is turning to all social platforms to get the word out about its biggest sale of the year.

In this case study, we’ll examine how Nordstrom partners with influencers on Instagram, blogs, and YouTube in order to drive sales during the Nordstrom Anniversary Sale.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is A Macro Influencer?

What Is A Macro Influencer?

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What Is A Macro Influencer? Definition, Pros and Cons & Examples

Aided by the popularity of Instagram Stories, Instagram has quickly grown past 700 million monthly active users in 2017. Instagram influencer marketing spend is projected to reach $2 billion by 2019 with brands eager to leverage social media influencers on Instagram to impactfully reach and message millions.

The popularity of influencer marketing has quickly given rise to “micro influencers,” social media users and personalities primarily categorized by their smaller audiences. Conversely, “macro influencers” are power users and widely recognized tastemakers and trendsetters many of which have followings in the hundreds of thousands or millions. Brands typically partner with macro influencers for their reach/visibility, shareability, and lower CPMs (cost per impression).

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Exclusive Interview With Top Live.me Influencer, Jackelyn Shultz

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Live Streaming Star Jackelyn Shultz Shares Mommy Vlogging, Social Media, & More 

As a top influencer on Live.me with nearly 2 million followers, Jackelyn Shultz is one of the most recognizable and fast-growing names in the social media industry today. Known for her “mommy lifestyle” content, Jackie has inspired millions in her "Sprinkle Squad" to embrace both the difficulties and the blessings of parenthood.

Moreso, Jackie is among the top, new influencers to leverage fast-growing trends in live streaming content and the most popular live video streaming platforms to build and connect with increasingly mobile and sizeable audiences. Learn how Jackie balances her busy and unique lifestyle in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Are KOLs? Key Opinion Leader Definition, Examples & More

What Are KOLs? Key Opinion Leader Definition, Examples & More

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Are Key Opinion Leaders (KOLs) And What Do They Mean To Brands?

When we talk about influencers and influencer marketing, we often talk about the most recent developments in the world of digital influence. The concept of influencers isn’t new, though. A wide variety of industries and marketers have been using Key Opinion Leaders (KOLs) since well before the social media boom, and today’s social media influencers are opinion leaders who operate in a new digital and mobile arena.

Influencer marketing is a key pillar of many brands’ marketing strategies because it gives marketers an opportunity to introduce a powerful human element to their messaging. According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations over ads, making that human element a vital component of a successful campaign. In a digital landscape that’s crowded with advertisements, brands that devise innovative ways to use key opinion leaders will find themselves able to stand out in the eyes of consumers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top 10 Instagram Video Statistics Marketers Should Know

The Top 10 Instagram Video Statistics Marketers Should Know

For the latest news and statistics on digital marketing, social media marketing & digital advertising, subscribe to our industry digest newsletter!

The Top 10 Instagram Video Statistics Prove Videos Are Transforming Social Media

Instagram has over 700 million monthly active users with over 250 million on Stories alone. Video on the platform is available in three forms: Video posts, stories, and live streaming. Video posts were introduced in June 2013, and remain permanent unless deleted by the user. Stories came next in August 2016, and disappear 24 hours after publication. Live streaming, launched in January 2017, allows users to share video content in the moment and either exists only while streaming, or for 24 hours following.

Instagram video, in the form of posts, stories, and live streaming, presents a new medium for advertising that gives brands and influencers another way to communicate with users. Stories in particular, has taken the platform by storm. 

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in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Social Media Influencers

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Exclusive Interview With Top Instagram Travel Photographer, Jennifer Tuffen (@izkiz)

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Jennifer Tuffen's Love Of Travel & Photography Brings The World's Most Beautiful Places To Instagram @izkiz

Jennifer Tuffen (also known as @izkiz on Instagram) has a love of travel that runs deep. Raised on exciting family holidays and riveting tales of her grandfather’s travels, Tuffen has become a world traveler and top travel photographer on Instagram. Her photos are bright, idyllic, and capture the beauty of some of the world’s most remarkable locations.

We spoke with Jennifer Tuffen about her journey to becoming a top travel influencer, how she distinguishes herself from the thousands of other travel influencers, and what’s next for her career. Learn about the woman behind the stunning travel photography of @izkiz in our exclusive interview below.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Is Jake Paul’s Team 10 The New MTV?

Is Jake Paul’s Team 10 The New MTV?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jake Paul's Team 10 Is The MTV For A New Social Media-Driven Generation

Social media influencers make up a totally unique class of celebrity. Rising to stardom through social media platforms like YouTube, Instagram, Snapchat, and the now-defunct Vine, influencers have millions of fans, and the top influencers have found their way to something resembling mainstream fame.

Jake Paul and his brother Logan Paul are two of today’s biggest social media stars, and in some ways, their content is replacing traditional entertainment channels like MTV.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

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