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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Jessica Sorkin, The Instagram Meme Influencer Captivating Audiences Everywhere

Few people are as honest online as Jessica Sorkin. Her highly successful Instagram meme account @TheHandyJ addresses topics of all sorts. Many of her memes poke fun at the perils of intimacy and relationships, while others hilariously adapt popular shows and movies like Keeping Up with the Kardashians and Remember the Titans.

Sorkin maintains nearly 600,000 dedicated fans on Instagram alone. We sat down with the creative mastermind to discuss how her master's degree in Marriage and Family Therapy plays into her memes, what it takes to make a viral meme, and her plans for the future.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Top Celebrity Influencer Marketing Campaigns With Kevin Hart, Khloe Kardashian & More

The tremendous growth of influencer marketing has given way to a central debate, which should my brand partner with: celebrities or social media influencers? While some top social media influencers boast millions of followers, celebrities present unparalleled visibility. Take Selena Gomez’s Instagram for instance, her 135 million followers eclipse Japan’s population.

For a brand, being featured on a top celebrity social media account offers both massive exposure and broad appeal. Unlike social media influencers who create content focused on specific niches, the likeness and recognizability of celebrities allow them to reach audiences that are not only enormous but diverse.

Here we’ll analyze five of the most impressive celebrity influencer marketing examples to date. From Amazon to Wendy’s, brands of all types are turning to the globe’s most notable stars on social media to appeal to millions.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The 20 Best Instagram Meme Accounts To Follow Now

The 20 Best Instagram Meme Accounts To Follow Now

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 20 Best Instagram Meme Accounts Providing Viral Entertainment To Millions

Offering relatable and hilarious content, memes appeal to the masses and are quickly becoming one of the trendiest content formats on social media. Similar to their Facebook meme page counterparts, top Instagram meme accounts have upwards of 10 million followers and are growing by the day.

Some meme accounts focus on specific topics, like relationships or childhood memories, while others focus on targeting specific demographics, such as the millennial female. Here we'll examine 20 of the top Instagram meme accounts around. Each is making its mark on the online world and stirring a laugh in users no matter the niche.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top SXSW Marketing Campaigns Of 2018 With Bumble, Uber & Mercedes

South by Southwest (SXSW), the annual festival and conference based in Austin, Texas, is in full swing. With over 421,000 attendees from a diverse range of industries, the event presents a unique opportunity for marketers to promote new products and raise brand awareness.

Brands of all sizes are hosting elaborate events and partnering with influencers to expand the reach of their campaigns. Here, we’ll take a closer look at how three major brands are kicking off SXSW 2018 with influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Meet Riley Beek, The Mastermind Behind One Of Instagram’s Largest Meme Pages

Meet Riley Beek, The Mastermind Behind One Of Instagram’s Largest Meme Pages

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

How Riley Beek, Creator Of The @bitc.h Instagram Page, Used Viral Memes To Build A Career

Instagram influencer Riley Beek never dreamed she would pursue social media as a career. Enter her Instagram account @bitc.h, a meme page delivering some of the internet's most hilarious content to a fanbase of over 5.2 million.

Beek satiates millennial appetites with memes poking fun at friends, relationships, school, and money. With consistent references to shows like SpongeBob SquarePants and Keeping Up with the Kardashians, she ties in cultural references while brining a fresh perspective to everyday life.

We sat down with the accomplished meme creator to learn about her career so far, discuss her strategies for creating sponsored content, and to uncover what it takes to build a success meme page.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

How Marketers Can Take Advantage Of SXSW 2018

How Marketers Can Take Advantage Of SXSW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Guide To SXSW: History, Speakers, Event Marketing & More

Each year more than 421,000 marketers, influencers, and artists descend on Austin, Texas to attend South by Southwest (SXSW), an annual festival celebrating media and technology of all types. The 31-year-old gathering includes three main events: a musical festival, a film festival, and a conference.

South by Southwest 2018 is set to run from March 9th-17th. Here, we’ll detail its history in anticipation of the event, preview this year’s notable speakers, and examine how marketers can take advantage of the event, whether through networking, participation marketing or influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Exclusive Interview With Trey Kennedy, Internet Comedy Star & Rising Musician

Exclusive Interview With Trey Kennedy, Internet Comedy Star & Rising Musician

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Trey Kennedy, The Comedy Influencer Creating Hilarious Short-Form Video Content On Facebook & Instagram

Social media comedian Trey Kennedy started his career on the fallen app Vine but has since moved on to achieve massive success on Instagram and Facebook. In total, Kennedy maintains over 2.3 million followers across social media platforms and continues to grow.

No matter the topic, Kennedy brings creativity, relatability, and humor to his online videos and skits. His online success has also made way for a music career, which includes a 2016 EP and a soon to be released music project. We sat down with Kennedy to discuss his career thus far, his strategies for incorporating branded messaging into his content and his thoughts about the forthcoming Vine 2.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Vine Influencers

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How 3 Major Brands Are Incorporating Influencers Into Their Olympics Advertising Strategies

Dating back to 1896, the Olympics is the world’s largest international sports competition. Every two years, thousands of athletes representing more than 200 countries converge to compete amongst the best of the best in a variety of sports.

The global and celebratory nature of the event has made it a tremendous advertising opportunity for brands of all types. Leading up to and during the games, Olympic athletes take center stage in the marketing world, routinely starring in television commercials, appearing on cereal boxes, and becoming ubiquitous across digital and social ads.

More recently, the growth of social media and influencer marketing has given way to lucrative brand partnerships online. Many brands are leveraging Olympians to publish sponsored content on Instagram and other social platforms. Here we’ll examine three standout influencer marketing campaigns that took place during the 2018 Winter Olympics from Kellogg’s, Beats By Dre and P&G.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Irene Lara, The Globally Popular Influencer Behind Studio4Lara

Irene Lara is a woman of ambition. She is a mother, entrepreneur, fashion blogger, Instagram influencer and soon to be YouTuber. Though she was born in Spain she's by all accounts a citizen of the world, constantly traveling to new cities and sharing her experiences online. Whether sharing her latest fashion finds with an audience of nearly one million or documenting her worldwide travels, Lara constantly entertains.

As she continues to make her mark, the fashion expert is doing so with positivity and grace. We sat down with Lara to discuss her journey to becoming a social media influencer, her advice for creating sponsored content and her future plans.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

6 Major Influencer Marketing Scandals Shaping The Industry

6 Major Influencer Marketing Scandals Shaping The Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Of The Biggest Influencer Marketing Scandals Of All Time

For many businesses, influencer marketing has become a go-to technique for accomplishing their marketing goals online. From raising brand awareness to driving sales, to long-term partnerships with some of social media’s biggest stars, influencer marketing continues to deliver positive results for businesses. However, as the space has developed over the years, influencer marketing has experienced its fair share of growing pains.

In the post below, we’ll look at how six of the biggest scandals, ranging from issues with fake followers to stars posting inappropriate content to FTC violations by brands and influencers, have shaped the influencer marketing landscape as we know it.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

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