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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Daddy Issues Instagrammer, Violet Benson

Violet Benson, content creator behind Instagram influencer account Daddy Issues, is best known for her hilarious posts exploring the modern female psyche. She has accumulated over 3.8 million followers who eagerly await her newest meme, ranging from television references of Keeping Up With The Kardashians and The Office, to viral online GIFs.

Daddy Issues is blatantly honest, calling out the worst and best universal moments people share. Violet shares her journey in becoming a social media influencer, where she draws her inspiration for her countless memes, and gives us insight into how she works with brands in our exclusive interview.

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in blog, Bloggers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

What Is A Brand Ambassador? Definition, Core Traits & Examples

What Is A Brand Ambassador? Definition, Core Traits & Examples

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What Are Brand Ambassadors And How To Best Leverage Them

Consumers are inundated with massive quantities of information and brands on a daily basis and businesses are now having a hard time learning how to stand out in all the noise. Consequently, brands have begun embracing a new trend: brand ambassadors. Fueled by the time people spend on social media, brand ambassadors are increasingly chosen based on their followers and engagement on YouTube, Instagram, Facebook, and/or other apps and platforms.  

In order to understand why brands are using brand ambassadors to reach consumers, it’s important to identify the characteristics of an ideal brand ambassador and break down what exactly they can do for brands.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Social Media Influencers, Sponsored Content With Influencers

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 8 Instagram Influencer Statistics To Check Out

As of August 2017, Instagram has over 700 million monthly active users. The photo-sharing platform launched in 2010 and continues to be one of the Internet’s fastest growing social media sites, outpacing Facebook, Pinterest, and Twitter. 

Top social media influencers have taken note and show a preference for Instagram over other platforms. Here we’ve compiled the most important Instagram influencer statistics, demonstrating Instagram influencers' dominance in the marketing industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 4 Reasons Why Influencer Programs Fail

The Top 4 Reasons Why Influencer Programs Fail

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Why Influencer Programs Fail (And How Marketers Can Fix Them Before They Do)

In a digital landscape crowded with content and advertisements, influencer marketing has proven a powerful and effective method for rising above the noise to connect to consumers authentically through creators they trust. Nearly 85% of marketers are employing influencer marketing tactics to reach audiences, and more than 80% of marketers find influencer marketing effective.

Not every influencer program is set up for success, though. When influencer programs fail, it’s often because creators and managers failed in one or more key areas. To understand how and why influencer programs fail (and how to avoid these common pitfalls), see our list below.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

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Instagram Case Study: L'Oreal, Revlon & Garnier's Beautycon LA Campaigns

Beautycon has become an iconic convention and event where the most daring and bold individuals, from traditional runway models to the newest YouTube beauty tutorial stars, get an opportunity to speak to their like-minded fans. Three times a year, leaders in the beauty industry come together at Beautycon to discuss the newest trends and fashions in beauty and makeup.

Beautycon also represents an immense opportunity for beauty brands and companies to demonstrate new products and concepts to consumers. Now in its fifth year, the convention has fully taken shape. In this case study, we examine the hype behind the most recent Beautycon in Los Angeles and how digital beauty influencers are helping to deliver messages for the beauty industry as a whole.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

Spotlight Interview with Filmmaker & Instagrammer, Jordan Taylor Wright of Taylor Cut Films

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Exclusive Interview With Top Instagrammer And YouTube Creator TaylorCutFilms

Jordan Taylor Wright might not be an immediately recognizable name, but chances are, you’ve seen some of his work. As an Instagrammer and filmmaker under the penname TaylorCutFilms, he has worked with the most well-known individuals in the entertainment industry, giving his social media followers a glimpse of what it is like to live the life of a superstar. Jordan has documented the lives of the trendiest celebrities, from social media influencers like King Bach and Rudy Mancuso, to top musicians such as Justin Bieber, Usher, and Martin Garrix.

When Jordan isn’t covering the lives of the rich and famous, he is photographing his own colorful and fantastic travel adventures as an independent influencer. Learn more about Jordan, and how he’s created his social media empire in our exclusive interview:

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Micro Influencers vs. Macro Influencers: Which Is Better? [INFOGRAPHIC]

Micro Influencers vs. Macro Influencers: Which Is Better? [INFOGRAPHIC]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Study: Are Micro Influencers Or Macro Influencers More Effective? [INFOGRAPHIC]

Influencer marketing is deemed by marketers to be one of the fastest growing and best online customer acquisition channels. On Instagram alone, spending on influencers is projected to reach $1 billion in 2017, a figure that’s slated to double by 2019 or sooner. With the popularity of influencer marketing on Instagram, brands are keen on discovering how and who to partner with for effective campaigns.

One recent trend in the space has been the rise of and interest in “micro influencers.” Micro influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro influencers).

To further assess the efficacy of micro vs. macro influencers, we analyzed over 700 sponsored posts from 16 widely recognized brands that work concurrently with macro and micro influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Bikinis, Bodies, And Business With Top Instagrammer Karina Irby

Australian designer and founder of Moana Bikini, Karina Irby is one of the rising stars and entrepreneurs of Instagram. With nearly half a million followers on her business’ Instagram page and 650,000 followers on her personal account, Karina has effectively leveraged Instagram to grow her company and personal brand, standing out in the midst of the influencer frenzy.

In contrast typical to Instagram influencer accounts, Karina emphasizes the less-than-perfect realities of being a girl with a non-photoshopped body, and her level of authenticity has contributed greatly to her brand. Learn about how Karina has built her message on social and how she approaches branding on Instagram in our exclusive interview.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Travel Instagrammers Are Shaping Our Wanderlust

How Travel Instagrammers Are Shaping Our Wanderlust

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

See How The Best Travel Instagrammers Influence Our Wanderlust On Social Media

700 million users take to Instagram each month for entertainment, inspiration, news, and the latest and best aspirational and lifestyle content. In 2016, travel and tourism yielded over $2 trillion and global hospitality revenue was over $500 billion (2015). $1 billion is presently spent advertising with Instagrammers - this figure is projected to double in the next few years.

As travel, tourism, and hospitality brands increasingly partner with social media influencers on Instagram, we take a look at the top travel dream destinations of 2017, different ways travel content may be posted or discovered on Instagram, and how travel Instagrammers are inspiring audiences worldwide to experience new locations far and wide.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Blogging Has Evolved Since 1994

How Blogging Has Evolved Since 1994

For the latest news and trends on top bloggers, YouTubers, Instagrammers, & Snapchatters, subscribe to our industry digest newsletter!

How The History & Evolution Of Blogging Provided The Framework For Sharing Content Online

Creating and sharing content is one of the fundamental pillars of existing online. Before Snapchat, Instagram, Facebook, Twitter, or even MySpace, there were blogs. From the first blog in 1994 to the rise of vlogging, blogging has come a long way and has changed shape many times. Today’s blogs don’t look anything like they did 20 years ago.

Micro-blogging and social media have transformed the landscape, and when bigger companies and publishers began posting online, the landscape of content on the internet shifted permanently. The history of blogs is the history of the internet, and their evolution provided the framework for the online world as we know it today. Let’s look at the evolution of blogging to learn more about where blogging’s been, how it’s changed, and where it’s headed.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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