X

  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Are Fake Followers On Instagram A Problem?

Fake Followers On Instagram Marketing Brand Problem

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Fake Followers On Instagram Are A Huge Problem For Brands

Partnering with top Instagrammers is one of the best ways brands can increase visibility and gain access to large and/or untapped audiences. However, a new trend of social media stars purchasing fake followers on Instagram to make their accounts seem more popular or influential than they actually are (i.e. manipulating their "vanity metrics" to exaggerate how many people will actually see their posts and/or the sponsored content they publish) is becoming a big problem for brands. To ensure campaign success and help companies avoid falling victim to this scourge of fraudulent fans, we've outlined everything brands need to know about fake followers on Instagram, including how to identify them and steps businesses can take to find the right social media influencer for their Instagram marketing collaborationsRead More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

The Best Travel & Adventure Instagram Channels

The Best Travel & Adventure Instagram Channels

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Best Travel Instagram Accounts To Follow

It's no secret that travel-focused content creators are some of the most popular accounts on the Facebook-owned photo-sharing app Instagram, with the best travel Instagram accounts attracting millions of followers who regularly see and socially engage (via likes, comments, and shares) with their favorite Instagrammers' aspirations content and/or breathtaking travel photos. As Instagram continues to grow—the platform now has over 400 million active users who share more than 80 million photos and videos every day—national tourism boards, hotel resorts, and major travel and hospitality brands are increasingly marketing with digital influencers and top travel Instagram accounts to galvanize the so-called millennial generation (18- to 34-year-olds) who now look to social media platforms for inspiration and to make decisions regarding vacations and lifestyle experiences.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Behind The Scenes With Top Instagrammers

Top Instagrammers Influencers Behind The Scenes

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Top Instagrammers Create Their Aspirational Lifestyles

Each day, millions of users visit Instagram to see the latest photos and/or videos posted by friends, family members, and of course, the photo-sharing platform's top Instagrammers. The aspirational content created by these social media stars has garnered the attention of engaged audiences (especially among teenagers who, according to a Piper Jaffray study, prefer Instagram to all other social media platforms/networks) and attracted sponsorship opportunities with today's most notable brands, often leading the app's top Instagrammers to launch lifestyle businesses and brands of their own. Read on to discover how Instagram's brightest stars have leveraged their popularity and status as taste-makers to earn six-figure salaries, worldwide fame, and more. Read More>>

in blog, Influencer Marketing, Instagram Influencers

Who Wins? Social Advertising vs. TV Ads

Who Wins? Social Advertising vs. TV Ads

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Why Social Advertising Wins Over TV Ads

To target consumers that now eschew watching TV in favor of trading Snapchat Stories, browsing through Instagram photos, and/or immersed in their favorite YouTuber's latest video, brands are diverting marketing budgets away from television ads and investing in social advertising strategies instead. According to eMarketer, spending on digital advertising (like social media marketing, influencer marketing, and other forms of social advertising) will surpass television ad spending for the first time in 2017, marking a notable shift in how brands are targeting and interacting with today's younger, tech-savvy consumers.Read More>>

in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Most Impressive Instagram Statistics For 2016 [UPDATED 2017]

Top Instagram Statistics 2016

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

10 Instagram Statistics You Should Know

UPDATE August 11, 2017 — In the last year, Instagram’s experienced incredible growth. It’s added over 200 million new users, put Snapchat in real danger, added several new features (like Stories, Live, and Galleries) that make it more than just a platform for sharing photos. This post was originally published a little over a year ago, and the stats were impressive then. As you can imagine, they’re even more impressive now. So, in the interest of keeping this article as current as possible, we’ve updated the stats with new figures where available. We’ve preserved the original text, adding clearly marked updates below original text.

Since it launched in 2010, Instagram has quickly become one of the most popular social media platforms in the country, favored by both Millennials who love Instagram's content-first format and marketers looking to create brand-sponsored content with the photo-sharing app's most popular social media influencers (called "Instagrammers"). To help companies learn more about the reach, growth, and demographics that use Instagram, we've compiled a list of Instagram statistics that help illustrate the social media platform's immense marketing potential.

Read More>>

in blog, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing

Travel Marketing With Digital Influencers: The Next Big Thing

Travel Marketing Digital Social Media InfluencersFor the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Travel Marketing & Digital Influencers: A Perfect Match

Popular adventure publication Outside Magazine recently published a piece entitled "The Big Business of Adventure on Instagram" wherein the article's author, Grayson Schaffer, describes the popularity of today's top Instagrammers or Instagram influencers (the names for Instagram's most-followed and/or most popular content creators) as "a seismic shift in the media world: the rise of individuals as brands unto themselves." Though Schaffer's article focuses primarily on the Instagram influencer revolution as it pertains to adventure sports, he hints at how the prevalence of digital influencers in mainstream culture is affecting travel marketing as a whole.

Because more and more consumers are taking social cues (including where and how to travel) from popular social media stars, travel brands—from airlines to national tourism departments to hospitality companies and major hotel chains—are revamping their marketing strategies and reallocating advertising budgets toward the development and implementation of influencer marketing partnerships and campaigns.Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

Happy St. Patrick's Day from Mediakix! For the latest marketing news and trends on top Instagrammers, YouTubers, & Snapchatters, subscribe to our industry digest newsletter!

St. Patrick's Day Edition: Alcohol Brands Get Creative With Influencer Marketing

Alcohol advertising has been rising steadily for decades—according to a study by the University of Texas, beer, wine, and spirit company ad spending has increased by an average of 10% per year over the last forty years (Adweek). As social media platforms like Instagram, Facebook, YouTube, and Twitter become better at identifying user age and establishing safeguards to protect young audiences, alcoholic beverage brands are diverting more of their marketing budgets to digital advertising in an effort to engage audiences that now spend hours a day on social media platforms. In honor of St. Patrick's Day, we take a look at how some of the world's biggest alcohol companies are partnering with magnetic Instagrammers to creatively market their brands—and the lifestyles associated with those brands—to consumers.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Instagram’s New Algorithm Means For Your Feed

New Instagram Algorithm Feed Changes Order

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Impending Instagram Algorithm Incites User Backlash

Facebook did it in 2009. Twitter joined in as well just last month. Now, the world's most-loved photo-sharing app Instagram is debuting a selective, preferential algorithm that promises to alter what 400+ million active monthly users see in their feed. The official announcement (see it below) from Instagram came yesterday courtesy of the app's blog roll and as evinced from the thousands of comments—Instagram's users are outraged and dismayed by the app's decision to start reordering everyone's Instagram feed.

Instagram Algorithm New Feed Order Comments 1Instagram Algorithm New Feed Order Comments 2Instagram Algorithm New Feed Order Comments 5

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

Content Marketing vs. Influencer Marketing: Which Is Better?

Content Marketing Examples Influencer Marketing Strategy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing subscribe to our industry digest newsletter! 

Is Content Marketing Or Influencer Marketing Better For My Business?

The aphorism "Content Is King" is no doubt familiar to all marketers by now, but as the digital space becomes inundated with company blogs, white papers, webinars, and other forms of traditional content marketing, brands are finding it difficult to cut through the noise and reach intended audiences. In fact, a recent Content Marketing Institute study found that over 85% of brands rely on some form of content marketing to increase company exposure, however only 30% of marketers say their content marketing efforts are effective.

Meanwhile, the efficacy of influencer marketing campaigns has led to more companies, brands, and advertisers implementing influencer strategies than ever before—today, 84% of brands say they plan on using social media influencers to boost marketing efforts in the next 12 months, and of the brands that already have an influencer strategy in place, 81% are satisfied with the results (Adweek).Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

1 ...26 27 28 29 30 31 32 33 34 35 36 39