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The Best Auto Brands Marketing On Instagram

The Best Auto Brands Marketing On Instagram

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on how brands are marketing with social media stars

How Top Auto Brands Are Marketing With Instagrammers

Cutting through the noise in today’s media-saturated market can be a Herculean feat, even for today’s most respected automotive brands. As audiences continue to migrate toward digital platforms and mobile apps, marketing on Instagram (whether through brand channels or by collaborating with top Instagrammers) offers auto brands an effective and succinct way to reach today's consumers. The marked success of top auto brands marketing on Instagram including Mercedes-Benz (their “Take The Wheel” campaign garnered 87 million Instagram impressions and over 2 million likes), and BMW illustrates just how effective brand sponsored posts can be for automakers. In a recent study, digital intelligence firm L2 discovered that engagement for auto brands was highest on Instagram.   

Across the top auto brands on Instagram, Mercedes and BMW dominate (while BMW leads with 5.7 million avid followers on Instagram, Mercedes owns the top 20 list with multiple branded channels) though a host of competing brands are vying for top spots. Many of these auto brands including Jaguar, Maserati, Toyota, and Chevrolet are tapping into what Forbes describes as "the passion behind cars" and complimentary lifestyles espoused by top Instagrammers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram Marketing Leaps Forward With These Latest Updates

Instagram Marketing Video Views UpdatesFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram Unveils Video Views To Engage Marketers & Instagrammers Alike

As video has become a more powerful tool for marketers, social media platforms have responded with increasingly bold and resolute measures in an attempt to steal views away from YouTube—online video content's reigning champion. Last year, for example, there was massive buzz over Facebook's addition of video analytics features to make its video platform more marketer-friendly. Now, we're seeing a similar push by Facebook-owned Instagram.

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in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

How Agencies Use Influencer Marketing Platforms

Influencer Marketing Platforms

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

How To Best Use Influencer Marketing Platforms

In a recent blog post, we examined how influencer marketing has become one of the most popular and effective ways for brands to reach audiences. This popularity has resulted in a plethora of influencer marketing platforms, most of which seek to connect brands and influencers directly and offer cursory discovery tools. Before investing heavily into these influencer marketing platforms (many are available via monthly subscription fee), marketers and advertisers need to know the benefits, limitations, and how best to use these new marketing platforms and tools.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Sponsored Instagram Posts Help Big Brands Reach Audiences

Best Sponsored Instagram Posts Weekly Brand Series

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Big Brands Coke, Microsoft Leverage Sponsored Instagram Posts to Reach Audiences

For this week's Best Brand Sponsored Instagram Post Series, we take a look at global brands that are leveraging sponsored Instagram posts to reach targeted, engaged audiences where time spend has greatly increased and recently surpassed TV viewership (Bloomberg). Though companies like Coke, whose product is sold in over 200 countries and who, according to Adweek, has an annual advertising budget of around $4 billion, have traditionally relied on big-budget ads at events like the Super Bowl, recent findings by Fortune Magazine demonstrate that multi-million dollar commercials don't increase revenue 80% of the time. To more effectively target the today's niche markets, more and more big brands are diverting advertising dollars away from traditional costly ads towards social influencer channels including Instagram, Snapchat, and YouTube.
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in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Digital Influencers vs. Celebrities: Who Wins?

Digital Influencers Versus Celebrities Brand Marketing

Digital Influencers Best Celebrities For Accessibility, Authenticity, & Engagement

As more companies and brands are choosing digital influencers to be the face of their brands, marketers are seeing a shift in who consumers look to for the latest trends, products, and lifestyle aspiration. According to a recent eConsultancy survey, nearly 60% of fashion and beauty brands have an influencer marketing strategy in place, and a further 21% plan to invest in one in the next 12 months. Now, entertainment celebrities who used to influence purchasing decisions with name recognition alone are taking a backseat to top fashion bloggers and Instagram stars.
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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

The 5 Types Of Digital Influencers You Need To Know

Types of Social Media and Digital Influencers

For the latest news and trends on top digital influencers including YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 Types Of Digital Influencers Changing How Brands Market Today

In a recent WSJ article, Donna Lagani SVP and CRO of Cosmopolitan (part of Hearst) relates how every CMO is concerned with influencer marketing and creating content alongside social and digital influencers. With rising rates of ad blocking, rising rates of social media app use, and declining rates of TV viewership, brands, and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy.

To learn more about digital influencers, who they are, and which types brands need to know, check out our explainer post here:

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in blog, Bloggers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

What Is Influencer Marketing?

What Is Influencer MarketingFor the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

What Is Influencer Marketing? How Can It Help My Brand?

The way people consume content is evolving. To capture the attention of audiences who spend more time staring at their phones than at television screens, brands must alter their approach to marketing. Influencer marketing, which leverages the power of a social media “influencer” (i.e. Instagrammer, YouTuber, former Viners, blogger, or vlogger) to expose a brand or product to the influencer’s large follower base - which can number in the thousands or even millions - is one of the most effective ways companies can organically target an engaged audience and increase brand awareness.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Best Instagram Sponsored Posts | Brand Guide Series

Sponsored Instagram Posts 2016 Brand Marketing Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Best Instagram Sponsored Posts Weekly Brand Series

In this week's installment of our "Best Sponsored Instagram Posts" series, we examine two of our favorite recent Instagram campaigns. One, for the upcoming film The Finest Hours, and the other for Xfinity, a Comcast service. As traditional TV viewership decreases, we have seen a progressive uptick in the number of entertainment companies working with influencers to leverage their online relevance. These two campaigns are the most appealing and successful from the past few weeks.

If this is your first time tuning in for our Best Sponsored Instagram Posts weekly series, here's what we have covered so far:

Be sure to read on for more about these two standout Instagram marketing campaigns, and check back next week for another installment of this brand guide series.

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in blog, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

How TV Shows & Movies Are Marketing On Instagram

Instagram Marketing Campaigns TV Film Movie Entertainment

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

4 Instagram Marketing Campaigns From TV & Film Entertainment

Hollywood awards season is upon us. To celebrate, in this week's installment of the "Best Sponsored Instagram Posts" series, we highlight the movies and TV shows that have generated hype by marketing on Instagram. On Instagram specifically, we have recently seen a spike of influencers promoting films and TV shows on their feeds. It looks like entertainment studios have caught on to influencer marketing as an incredibly powerful tool for creating buzz.

In the age of cord-cutting, traditional advertising just does not have the reach that it used to. Instagram posts by key social media influencers can pack a massive punch to supplement or even supplant old-school marketing techniques. These are the most striking and successful Instagram marketing campaigns for entertainment of late. If you're new to the series, here's a list to catch you up on what we've covered so far:

Tune in for next week's installment, and check out our favorite entertainment sponsored Instagram posts below: Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

3 Biggest Instagram Marketing Trends For 2016

Instagram Marketing Trends To Know For 2016

Top 3 Instagram Marketing Trends For 2016

At the end of 2015, Instagram saw its community reach 400 million active users. As one of the top social platforms for brand engagement (Forrester Research), Instagram has changed how brands of all verticals and industries market to today's massive online audiences. In 2015, brands reportedly increased spend to social media and content marketing by 70% (Adweek).

Here are the top 3 Instagram marketing trends brands and marketers need to know to best conquer this popular social media publishing platform in 2016:

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in blog, Branded Content With Influencers, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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