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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Hotel Brands With The Biggest Instagram Accounts

Hotel Brands With The Biggest Instagram Accounts

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Popular Hotel Instagram Accounts That Stir Our Wanderlust

Chock-full of alluring images and videos depicting the world’s most exciting getaways and destinations, Instagram is a travel fan’s dream. Thanks to globetrotters, weekenders, and other excursionists, the hashtag #travel has been used more than 323 million times on the platform.

Hospitality and travel businesses have looked to capitalize on the popularity, with many attracting impressive online followings with their hotel social media efforts. Successfully growing brand awareness through platforms like Instagram, hotels can increase their exposure and showcase their relevance to target audiences.

Travel influencers have also helped move the needle for hotel social media. Partnering with online personalities who document their travels, hotel brands entice followers into replicating influencer vacations, adventures, and other kinds of journeys.

Related Post: How Fake Instagram Influencers Scam Their Way Into Free Hotel Stays
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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

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Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Instagram & YouTube Influencer Case Study: Canon Vs. Nikon

Instagram & YouTube Influencer Case Study: Canon Vs. Nikon

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Instagram & YouTube Influencer Case Study: Canon Vs. Nikon Photography Influencers

It’s no secret that Canon and Nikon are competitors. But when it comes to concocting the secret sauce of both brands’ marketing strategies, it appears the photography product manufacturers tap the shoulders of social media influencers. While we don’t examine each brand’s influencer marketing as cohesive campaigns, we can gather insights into individual influencer initiatives to understand how each brand leverages and execute this tactic.

Examining Canon & Nikon Through The Lens Of Influencer Marketing

jamie chung canon

Canon has multiple Instagram accounts representing different countries across the globe, and each handle has worked with different sets of influencers. In one of their largest influencer initiatives in 2016, they launched the #TagYoureIt campaign in partnership with Jamie Chung and 11 other influencers. Since then, they’ve also partnered with Instagrammers, such as actress Zoe Kravitz, to support their #LiveForTheStory campaign, as well as talented photographers, like Chelsea Kauai, for their #ShootForGreatness campaign. Further, they’ve worked with YouTubers, like photographer, Jessica Kobeissi, for professional photoshoots and product reviews.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers, YouTube Influencers

How Instagram Is Changing How We Travel

How Instagram Is Changing How We Travel

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Travel Instagram Influences Our Travel Decisions

As the market for influencer marketing swells (predicted to reach $5-10 billion by 2020), the Instagram influencer market follows closely behind (poised to reach $2 billion by 2019). Brands that realize the efficacy of a robust influencer marketing strategy lean heavily on Instagram influencers for sponsored content campaigns, as these influencers offer a direct path to highly impressionable audiences.

Along with the astronomical growth in influencer marketing initiatives, the popularity of trendy travel destinations has spiked due to the increasingly large role that Instagram and influencers play. As an imagery-based app, Instagram has enabled millions of users to share photos from their global adventures. But even the steady stream of stunning and sometimes daring imagery isn’t enough to satisfy our wanderlust—many yearn to recreate their own versions of those “Insta-famous” photos.

opoline-daring-instagram

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Sponsored Content With Influencers

Demand for Fake Instagram Followers Shot Up 71% This Year

Demand for Fake Instagram Followers Shot Up 71% This Year

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Fake Instagram Followers Are A Booming Business—How Do You Spot The Frauds?

On June 20th, Instagram announced that it crossed a major threshold into 1 billion users. They capitalized on this momentum by launching IGTV, a platform that enables creators and influencers to share long-form video content with their fans.

This move was a direct swipe at YouTube, as Instagram aimed to entice video creators to share their content via IGTV instead. This also suggests more robust opportunities for branded influencer marketing, which is predicted to reach nearly $2.4 Billion in spend by 2019.

Related Post: Is Instagram The New YouTube?

But in the wake of all of this growth, concern over fake Instagram followers continues to rise—especially amongst brands, who fear investing money and effort into influencers with artificially inflated follower numbers.

Research suggests that this worry isn’t entirely unwarranted. Last year this fake Instagram influencer study proved it was all-too-easy to create a fake Instagram persona, buy fake followers, and get offers for products and even money in exchange for sponsored posts. This year, the numbers show that demand for fake followers has only risen.
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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

Case Study: 23andMe Helps Influencers Discover Their Heritage

Case Study: 23andMe Helps Influencers Discover Their Heritage

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Influencer Marketing Case Study: 23andMe Helps Influencers Discover Their Heritage

23andMe got off to a rocky start several years ago when the FDA banned the sale of their genetic health testing kits. In 2017, the company got back on track with the FDA, and tested a variety of creative partnerships in order to raise awareness about genetic testing.

The company not only convinced major retailers like CVS and Target to carry their product on the shelf, they also pioneered an animated short with Universal Pictures in which super-villain Gru discovers his long-lost brother using 23andMe.

23andme-gru

 

Based on their open-mindedness when it comes to marketing, it’s no surprise that 23andMe likes to diversify their approach to partnerships, working with large brands like Lexus and more niche micro-influencers. The theme that runs through all of their campaigns, however, is a very personal story of self-discovery.

Related Post: YouTuber Alonzo Lerone Partners With Brands Like 23andMe And Tums
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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

How Instagram Features Shape How We Use The Platform

How Instagram Features Shape How We Use The Platform

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Instagram Features Have Defined How We Use And Navigate The Platform

On October 6th, 2010, a new app that allowed people to share square photos with preset beautification filters debuted on iOS. Two years later, after amassing 30 million users, Instagram sold to Facebook for an unprecedented $1 billion.

One of Instagram’s keys to success was seeing the mobile future that lies ahead. As the platform has evolved, adding video, multimedia posts, Stories, face and GIF-like filters, as well as livestreaming capabilities, Instagram continues to define and refine the rules of online social interaction.

instagram-features

 

For their part, Instagram’s users — now numbering more than 1 billion — have eagerly adopted many of the platform’s tools. For instance, Instagram Stories, the 60-second, disappearing video feature borrowed from Snapchat, took just 8 months to overtake its originator.
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in blog, Instagram Influencers

Case Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

Case Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

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Instagram Influencer Marketing Case Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

Many are familiar with Bose’s sleek and intelligently engineered audio equipment, which enhances listening experiences in homes, cars, studios, concerts, classrooms, and even work offices. Far fewer are familiar with how Bose designs such excellent product and then markets it. That’s because Bose tends to err on the side of secrecy and superiority, and perhaps even stubbornness when it comes to marketing. But Bose recently turned its attention to millennial influencers to stay in touch with this demographic.

nfl-team-bose

The ever-evolving consumer electronic market has forced Bose to confront critical questions regarding its plan to resonate with consumers, namely Millennials. Currently, trendy features like those you’ll find with their competitor, Beats By Dre, are in high demand amongst Millennials, and this generation frequently consults social media in pursuit of product information. Bose has struggled to satisfy the swath of younger consumers who rely on social media and millennial influencers to guide their buying decisions, and faces an onslaught of pressure to succumb to the new marketing landscape and become more relevant on social media.

In line with their mission to create an innovative culture to provide customized audio experiences, Bose has engaged with top-tier celebrities and athletes, along with large, well-regarded partners. In more recent marketing campaigns, Bose has a rich history in following the principles of teamwork and collaboration, which has led to partnerships with elite performers and the production of specialized audio solutions for the collaborative creators of the world.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers

Beyond Instagram: Top Instagram Influencers Have Leveraged Fame For Bigger Ventures

Beyond Instagram: Top Instagram Influencers Have Leveraged Fame For Bigger Ventures

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Instagram Influencers Build Audiences To Pursue New Careers

Less than a decade old, Instagram has become the world’s premiere, mobile social media network. Reaching 1 billion monthly (500 million daily) active users in June 2018, the young platform continues at an astounding rate of growth.

Along with the app’s success, many of the community’s top creators and personalities have flourished as well. With followings ranging from the small thousands to the several millions, Instagram influencers have parlayed their popularity into a variety of successful enterprises on and offline. For businesses, partnering with successful and savvy Instagram influencers can create more opportunities to reach their target audience.
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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers

YouTubers Who Launched Their Career On Instagram

YouTubers Who Launched Their Career On Instagram

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YouTube Stars Who Got Their Start On Instagram

Instagram Allows Influencers To Build An Audience

As Instagram has grown to become a community of more than 1 billion monthly active users, the mobile network has helped many social media influencers increase their online presence on its own platform and beyond. Instagram’s community-oriented features enhance discoverability and engagement, giving influencers a perfect platform to connect with audiences.
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in blog, Instagram Influencers, Online Video Marketing, YouTube Influencers

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