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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Meet Riley Beek, The Mastermind Behind One Of Instagram’s Largest Meme Pages

Meet Riley Beek, The Mastermind Behind One Of Instagram’s Largest Meme Pages

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

How Riley Beek, Creator Of The @bitc.h Instagram Page, Used Viral Memes To Build A Career

Instagram influencer Riley Beek never dreamed she would pursue social media as a career. Enter her Instagram account @bitc.h, a meme page delivering some of the internet's most hilarious content to a fanbase of over 5.2 million.

Beek satiates millennial appetites with memes poking fun at friends, relationships, school, and money. With consistent references to shows like SpongeBob SquarePants and Keeping Up with the Kardashians, she ties in cultural references while brining a fresh perspective to everyday life.

We sat down with the accomplished meme creator to learn about her career so far, discuss her strategies for creating sponsored content, and to uncover what it takes to build a success meme page.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

How Marketers Can Take Advantage Of SXSW 2018

How Marketers Can Take Advantage Of SXSW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Guide To SXSW: History, Speakers, Event Marketing & More

Each year more than 421,000 marketers, influencers, and artists descend on Austin, Texas to attend South by Southwest (SXSW), an annual festival celebrating media and technology of all types. The 31-year-old gathering includes three main events: a musical festival, a film festival, and a conference.

South by Southwest 2018 is set to run from March 9th-17th. Here, we’ll detail its history in anticipation of the event, preview this year’s notable speakers, and examine how marketers can take advantage of the event, whether through networking, participation marketing or influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Exclusive Interview With Trey Kennedy, Internet Comedy Star & Rising Musician

Exclusive Interview With Trey Kennedy, Internet Comedy Star & Rising Musician

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Trey Kennedy, The Comedy Influencer Creating Hilarious Short-Form Video Content On Facebook & Instagram

Social media comedian Trey Kennedy started his career on the fallen app Vine but has since moved on to achieve massive success on Instagram and Facebook. In total, Kennedy maintains over 2.3 million followers across social media platforms and continues to grow.

No matter the topic, Kennedy brings creativity, relatability, and humor to his online videos and skits. His online success has also made way for a music career, which includes a 2016 EP and a soon to be released music project. We sat down with Kennedy to discuss his career thus far, his strategies for incorporating branded messaging into his content and his thoughts about the forthcoming Vine 2.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Vine Influencers

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How 3 Major Brands Are Incorporating Influencers Into Their Olympics Advertising Strategies

Dating back to 1896, the Olympics is the world’s largest international sports competition. Every two years, thousands of athletes representing more than 200 countries converge to compete amongst the best of the best in a variety of sports.

The global and celebratory nature of the event has made it a tremendous advertising opportunity for brands of all types. Leading up to and during the games, Olympic athletes take center stage in the marketing world, routinely starring in television commercials, appearing on cereal boxes, and becoming ubiquitous across digital and social ads.

More recently, the growth of social media and influencer marketing has given way to lucrative brand partnerships online. Many brands are leveraging Olympians to publish sponsored content on Instagram and other social platforms. Here we’ll examine three standout influencer marketing campaigns that took place during the 2018 Winter Olympics from Kellogg’s, Beats By Dre and P&G.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Irene Lara, The Globally Popular Influencer Behind Studio4Lara

Irene Lara is a woman of ambition. She is a mother, entrepreneur, fashion blogger, Instagram influencer and soon to be YouTuber. Though she was born in Spain she's by all accounts a citizen of the world, constantly traveling to new cities and sharing her experiences online. Whether sharing her latest fashion finds with an audience of nearly one million or documenting her worldwide travels, Lara constantly entertains.

As she continues to make her mark, the fashion expert is doing so with positivity and grace. We sat down with Lara to discuss her journey to becoming a social media influencer, her advice for creating sponsored content and her future plans.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

6 Major Influencer Marketing Scandals Shaping The Industry

6 Major Influencer Marketing Scandals Shaping The Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Of The Biggest Influencer Marketing Scandals Of All Time

For many businesses, influencer marketing has become a go-to technique for accomplishing their marketing goals online. From raising brand awareness to driving sales, to long-term partnerships with some of social media’s biggest stars, influencer marketing continues to deliver positive results for businesses. However, as the space has developed over the years, influencer marketing has experienced its fair share of growing pains.

In the post below, we’ll look at how six of the biggest scandals, ranging from issues with fake followers to stars posting inappropriate content to FTC violations by brands and influencers, have shaped the influencer marketing landscape as we know it.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

9 Major Instagram Trends Marketers Must Know For 2018

9 Major Instagram Trends Marketers Must Know For 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 9 Biggest Instagram Trends Shaping Social Media Marketing In 2018

2017 was a massive year for Instagram. The photo and video sharing app reached 800 million users and is on track to break 1 billion sometime in 2018. Key to Instagram’s growth has been its popular Stories feature, which launched in August 2016 and has already decreased top influencers' Snapchat usage by over 33%.

Instagram has recently been adding a host of new features and tools to keep its users active and engaged for the coming year and beyond. Below, we’ll take a look at recent trends on Instagram, what the platform has planned for the future, as well as what it all means for brands and influencers in 2018.

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in blog, Influencer Marketing, Instagram Influencers

How Olympic Celebrities Are Cashing In On Influencer Marketing

How Olympic Celebrities Are Cashing In On Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Olympians Cashing In On Athlete Sponsorship Deals On Instagram

In the past decade, Instagram has grown to become one of the largest social media platforms in existence and in turn, an extremely viable advertising platform. Marketers now spend an estimated $1 billion per year on influencer marketing on Instagram alone and that figure is slated to reach nearly $2.4 billion by as early as 2019.

Many individuals have carved out careers for themselves on Instagram by posting engaging content and attracting large followings. Additionally, it has become increasingly common for celebrities, athletes, musicians, models, and more to leverage their fame to promote brands on Instagram.

Here we’ll examine how five athletes, all Olympians, are using their global dominance and widespread appeal to cash in on influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

New York Fashion Week: Are Fashion Influencers Disrupting The Relationship Between Brands & Publishers?

In recent years, the rise of influencer marketing and the growth of fashion influencers, in particular, has turned the 2.4 trillion dollar fashion industry on its head. Influencers offer designers a new way to advertise at Fashion Week and effectively reduce their dependency on the traditional fashion press for promotion.

The industry shift has been met with intense backlash from longstanding fashion publications. Many see influencers as a disruption to long-established Fashion Week promotional strategies and as a legitimate threat to the fashion press’ ability to generate advertising revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

4 Top Brands’ Super Bowl Marketing Campaigns With Social Media Influencers

4 Top Brands’ Super Bowl Marketing Campaigns With Social Media Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Amazon, Kraft, Bose & Other Top Brands Incorporated Influencers Into Their 2018 Super Bowl Marketing Efforts

Each year, millions of Americans tune in to watch the Super Bowl, which marks one of the biggest advertising opportunities of the year. Last year’s Super Bowl generated $385 million in ad revenue, with a 30-second television ad costing $5 million.

In recent years, social media has played a larger role in the Super Bowl advertising landscape. Brands of all types are taking to Instagram and YouTube to tease their highly anticipated Super Bowl ads in the weeks and days preceding the game. Additionally, many brands are implementing creative, Super Bowl-specific influencer marketing campaigns.

In the following case study, we’ll examine how four top brands leveraged social media influencers of all types and sizes for Super Bowl LII advertising.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

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