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How Huawei Mobile Stole The Show At CES 2018 Using 3 Tech Macro Influencers
Though it’s not a household name in the United States yet, Huawei Mobile, a Chinese company, is the largest telecommunications equipment manufacturer in the world, and it’s looking to crack the $55 billion US smartphone market. This year at CES, it promoted the launch of the Mate 10 Pro, its newest smartphone, with the help of tech influencers.
While a host of prominent brands leveraged influencer marketing at CES 2018, Huawei Mobile stole the show through partnerships with the tech industry’s biggest and most well-known influencers. The power of influencer marketing may be just what Huawei needs to gain the trust of US consumers and break Samsung and Apple’s stronghold on the US market. Here, we’ll break down Huawei’s elaborate CES influencer marketing campaign.
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