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Popular Hotel Instagram Accounts That Stir Our Wanderlust
Chock-full of alluring images and videos depicting the world’s most exciting getaways and destinations, Instagram is a travel fan’s dream. Thanks to globetrotters, weekenders, and other excursionists, the hashtag #travel has been used more than 323 million times on the platform.
Hospitality and travel businesses have looked to capitalize on the popularity, with many attracting impressive online followings with their hotel social media efforts. Successfully growing brand awareness through platforms like Instagram, hotels can increase their exposure and showcase their relevance to target audiences.
Travel influencers have also helped move the needle for hotel social media. Partnering with online personalities who document their travels, hotel brands entice followers into replicating influencer vacations, adventures, and other kinds of journeys.