X

  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

How Today’s Biggest Luxury Brands Execute Influencer Marketing

How Today’s Biggest Luxury Brands Execute Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Luxury Brand Marketing: How Tiffany & Co. And Swarovski Work With Influencers

Swarovski and Tiffany & Co. are two brands synonymous with luxury and tradition. The former was conceived in 1985 by Daniel Swarovski in Austria, and the latter was founded even earlier in 1837 by Charles Lewis and John Young in New York City. Both are jewelry giants, employing upwards of 7,000 people and generating billions in sales each year. In the following case study, we’ll compare influencer marketing campaigns from both brands and explore how each leverages influencers to reach different ends.

The luxury goods industry itself is incredibly lucrative. Globally, from top-tier jewelry and cosmetics to cars, it generates more than $570 billion each year and attracts consumers with money to spend. As the popularity of luxury goods continues to grow brands within the space are looking for new ways to separate themselves from competitors. The use of social media influencers, in particular, has allowed luxury brands of all types to position themselves as simultaneously aspirational and attainable to consumers.Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers, Instagram Influencers

Exclusive Interview With Top Instagram Artist, Amanda Oleander

Exclusive Interview With Top Instagram Artist, Amanda Oleander

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Influencer Spotlight: Meet Amanda Oleander, Instagram Artist & Periscope Standout

California-based artist Amanda Oleander (@amandaoleander) maintains a devoted following of nearly half a million on Instagram alone. Her impressive portfolio of work can be summed up in a single word: honesty. Perhaps best known for her illustrations, Oleander captures the uniquely human moments of private life. Whether it be snuggling with warm laundry that's just come out of the dryer or eating pizza in bed.

We sat down with the talented artist to discuss her creative process, her advice for growing a following online, and how she approaches sponsored content. Hear from Oleander herself in an exclusive interview below.

Read More>>

in blog, Influencer Marketing, Social Media Influencers, Instagram Influencers, Influencer Spotlight

Instagram Restricts API: Disrupts Influencer Marketing Overnight

Instagram Restricts API: Disrupts Influencer Marketing Overnight

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Drastically Changes Its API In The Wake Of Facebook Woes

Facebook is arguably in the midst of its biggest crisis in company history. In March 2018, a New York Times investigation revealed that voter-profiling company Cambridge Analytica accessed and used the user information of approximately 50 million Facebook users to deliver targeted ads to influence voting behavior in government elections. Facebook has since said that the information of up to 87 million people may have been compromised. Instagram is one of the social apps that Facebook owns (the other major social app Facebook owns is WhatsApp).

The data breach is the biggest in Facebook’s history and highlights the platform’s failure to protect personal data. It also raises questions about the longevity of Facebook’s business model. Can a company safeguard its users’ data when that user data is central to generating revenue?

In the wake of the disaster, Facebook is overhauling the ways it manages user information. Most recently, the company altered Instagram’s API (application programming interface) — the software system that gives third-party apps and developers access to user information.

Many in the influencer industry — influencer platforms, influencers, and more — depend on user information accessed through Instagram’s API to conduct business and gather audience intel. These companies use the API to gather influencers' audience data, demographics, follower count, engagement, etc. As such, the change has had a significant impact on the influencer marketing ecosystem overnight.

Here we’ll outline the timeline of Instagram’s API changes, discuss the significance, and hear from industry insiders to gauge what the future holds.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

Exclusive Interview With Travel Instagrammer Suzanne Bruch Of @wonderful_places

Exclusive Interview With Travel Instagrammer Suzanne Bruch Of @wonderful_places

How Travel Instagrammer Suzanne Bruch Of Wonderful Places Amassed 10M+ Followers

Travel enthusiast Suzanne Bruch started on Instagram in 2012 and in the span of six short years has amassed a dedicated following of over 15 million across four accounts. Her most followed account @wonderful_places is an amalgamation of the world's most stunning destinations, ranging from Krabi, Thailand to the Swiss Alps. Bruch sets herself apart from the web's countless travel influencers by curating images and videos from some of the best travel photographers around.

We sat down with Bruch to discuss her social media career to date, the elements necessary for building a viral travel account, and her approach to sponsored content. Read on to hear from the influencer herself in an exclusive interview.

Read More>>

in blog, Influencer Marketing, Social Media Influencers, Instagram Influencers, Influencer Spotlight

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

How American Express, Lululemon, Red Bull & Maybelline Win With Brand Ambassadors

It’s no secret that partnerships with social media influencers can help brands reach wide audiences around the world. Brand ambassador programs give companies the opportunity to work with social influencers, athletes, and more through a coordinated strategy.

When crafting a brand ambassador program, a company has to make decisions about which influencers to hire, how many to use, and what kind of content they want shared. Here, we’ll delve into four stellar brand ambassador programs from American Express, Lululemon, Red Bull and Maybelline.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers, Instagram Influencers

PopSugar Caught Reusing And Monetizing Influencers’ Photos

PopSugar Caught Reusing And Monetizing Influencers’ Photos

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

How PopSugar Became Entangled In Influencer Controversy

On April 17, 2018, news outlets among the likes of Racked, The Verge, and Fashionista broke a story centered around media and technology company PopSugar and Instagram influencers. Several fashion and lifestyle influencers have come forward and accused the celebrity and fashion-centric online news site of repurposing their Instagram content, without permission, to generate profits via affiliate links.

Founded in 2005, PopSugar is more than just a source of popular culture news. The media company also sells a quarterly subscription box, its own makeup line, and until last year owned the affiliate link service ShopStyle. According to its website, PopSugar’s global audience sits at 400 million, the brand reaches one-in-three millennial women and achieves 3.1 billion global monthly content views. This is all to say, the company has the potential to earn enormous sums of money using affiliate links.

In the following post, we’ll break down the fallout of the allegations against PopSugar and discuss the scandal’s implications for the influencer industry, particularly in regards to content ownership and copyright infringement. Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, Instagram Influencers, Fashion Influencers, Bloggers

Earth Day Marketing: How Brands Capitalize With Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How eBay, ThredUp & H&M Do Influencer Marketing On Earth Day

eBay and ThredUp are two resale brands that naturally align with Earth Day — both are sustainable to the point that they don’t produce any new products. H&M, on the other hand, is a name regularly equated with fast-fashion. A purveyor of the latest fashion trends, the brand historically hasn’t paid much thought to sustainability. In the following case study, we’ll compare and contrast Earth Day influencer marketing campaigns from each brand. All three sell consumer goods but recruit influencers to achieve different ends.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers, Instagram Influencers

8 Coachella 2018 Brand Activations You Can’t Miss

8 Coachella 2018 Brand Activations You Can’t Miss

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

The Coachella 2018 Brand Activations & Influencer Partnerships Marketers Must See

Coachella 2018 has already proven to be a standout event for influencers, brands, and attendees. The festival’s first weekend was marked by a historic Beyoncé performance that’s being lauded as quite possibly the greatest Coachella set of all time.

Last year Coachella drew a total attendance of 750,000 people. Though official numbers aren’t yet available, 2018 attendance is expected to match or even exceed last year.

Apart from last weekends physical attendees, millions tuned in online to watch the event live. Over the course of the first weekend, YouTube’s official live stream garnered 41 million live views from 232 countries. Beyoncé’s performance attracted 498,00 simultaneous viewers, shattering a record for the most viewed Coachella performance in history.

Brand activations also drew the attention of thousands in-person online. Here we’ll break down the top influencer sponsorships executed at Coachella week one. Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Sponsored Content With Influencers, Social Media Influencers, Instagram Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Top Auto Brands Maserati, Jeep & More Execute Influencer Marketing Campaigns

Last year, U.S. auto industry sales dropped for the first time since the 2008 financial crisis. After years of strong performance, annual sales dipped by a small but still noticeable 1.8%.

To combat the ever challenging car market auto brands of all types are turning to influencer marketing to win and retain customers. Here we’ll examine how automakers among the likes of Maserati, Jeep, and Land Rover are adapting their marketing strategy for social and winning.Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers, Instagram Influencers, Bloggers

How Whole Foods & ALDI Celebrated Easter With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Easter Marketing Campaign Case Study: How Whole Foods & ALDI Do Influencer Marketing

Few grocery stores are as drastically different than ALDI and Whole Foods. The former is known for its discount prices and the latter is practically synonymous with the terms “high-end” and “organic.” In the following case study, we’ll examine how both execute Easter influencer marketing campaigns to serve differing business goals.

The National Retail Federation projected that American Easter spending would amount to $18.2 billion in 2018, or $150 a person. Sustenance, whether chocolate bunnies or glazed ham, is a cornerstone of the holiday. Of the money Americans spend on Easter, the largest portion is dedicated to food, roughly $5.7 billion.

As such, the holiday presents an excellent advertising opportunity to food suppliers. Grocery stores are especially poised to benefit from Easter marketing because more than half of Americans (58%) prepare Easter dinner instead of eating out. Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Sponsored Content With Influencers, Social Media Influencers, Instagram Influencers, Bloggers

1 2 3 4 5 6 7 35

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405