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Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

10 Kid Influencers Achieving Fame & Fortune On YouTube

10 Kid Influencers Achieving Fame & Fortune On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Kid YouTubers 12 & Under Entertaining Audiences Online

The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.

The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

See How Instagram Stories Doubled Its Users In Just One Year

Though Instagram Stories has been around for just over a year, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable Snapchat Stories, Instagram Stories is popularizing in-the-moment content, and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

Instagram Stories already has nearly twice as many daily users as Snapchat, and the feature’s immense popularity and continued expansion have significant implications for audiences, influencers, and marketers alike.

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in blog, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Uber Marketing Case Study: How Uber Partners With Top Travel, Fashion & Lifestyle Influencers On Instagram

Over the course of eight years, the car transportation service Uber has generated five billion trips through its mobile app. Since its founding, Uber Technologies Inc. has expanded into other ventures, including meal delivery and large-scale shippingHowever, the company’s growth has been met with considerable controversy in a variety of arenas. Notably, founder and CEO Travis Kalanick resigned in June 2017.

Nevertheless, in the face of challenges, Uber has pushed forward to maintain their dominance within the transportation service sector. In the following case study, we’ll examine two Uber influencer marketing campaigns — one promoting Uber NYC during the spring and summer of 2017, and the other advertising the car service more generally.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

When Will Instagram Reach 1 Billion Users?

When Will Instagram Reach 1 Billion Users?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Will Instagram Ring In 2018 With 1 Billion Monthly Active Users? At Its Current Pace, Yes.

Instagram announced 800 million monthly active users and 500 million daily active users on September 25, 2017. Instagram has come a long way since it launched in 2010. When it was acquired by Facebook in 2012 for $1B, it had 30 million users. With last year’s introduction of Stories and improved messaging functionality, Instagram not only stole Snapchat’s thunder, but seemed to accelerate its own user growth.

In the year following Instagram Stories’ introduction, Instagram grew by an additional 100 million users, and it continues to grow at an unprecedented rate. In the past 5 months, Instagram added an average of 653,595 users per day.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Social Media Influencers

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The 33 Best Instagram Case Studies From The World's Best Brands

With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today's top Instagrammers.

To illustrate how today's biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we've compiled a list of over 30 Instagram case studies, including each campaign's creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.
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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman

Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films.

We sat down with Sawyer in an exclusive interview to learn more about his style, the development of his career, and the way he works with brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Famous Instagram Dogs To Follow Now

10 Famous Instagram Dogs To Follow Now

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The 10 Cutest Dogs Of Instagram Have Millions Of Loyal Fans

Just as social media influencers have found their niche in fashion, travel, and fitness, pets influencers have become a popular subgroup online. The top dogs of Instagram have more followers than many humans and demonstrate a unique ability to reach animal lovers of all ages. 

The most popular Instagram dogs are difficult not to love. They appear in calendars and are the stars of multiple New York Times' best-selling books. Whether promoting pet adoption or just looking cute, these 10 dogs melt the hearts of viewers one post at a time.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

How To Do A Giveaway On Instagram: A Quick Marketer’s Guide

How To Do A Giveaway On Instagram: A Quick Marketer’s Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How To Do A Giveaway On Instagram: Strategies, Examples & More

Social media giveaways are an excellent way for brands to increase their online following, promote the release of a new product, or boost positive brand sentiment. Giveaways encourage users to interact with a brand and thus foster an ongoing relationship with consumers.

Instagram in particular is a great platform for giveaways. Marketers can easily utilize tools like hashtags to increase the discoverability of a giveaway, and influencers can also be used to spread the word and reach a diverse group of potential participants.

Here we’ll break down how to do a giveaway on Instagram and how to leverage influencers for giveaway success. We’ll also provide a few top Instagram giveaway examples to inspire your next social media giveaway.  

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Sponsored Content With Influencers

Tinder Swipes Right On Influencer Marketing

Tinder Swipes Right On Influencer Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tinder Marketing Case Study: How Tinder Collaborates With Top Meme Influencers On Instagram

Since launching in 2012, Tinder has grown to become one of the world’s most popular mobile dating apps. According to the company’s website, Tinder has generated over 20 billion matches in total. Additionally, across 196 countries, users swipe 1.6 billion times each day and schedule 1 million dates every week. For those looking for love or to casually date, Tinder makes it easier than ever for singles to meet each other online.

Like many other mobile apps, Tinder has incorporated influencer marketing into its larger advertising strategy to raise brand awareness and attract new users. In this case study, we’ll examine how Tinder partnered with social media influencers to promote the launch of its new Reactions feature.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

What Marketers Need To Know About Facebook Crossposting Instagram Stories

What Marketers Need To Know About Facebook Crossposting Instagram Stories

For the latest authoritative social media marketing news, trends, and stats, subscribe to our industry digest newsletter! 

How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories' introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we'll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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