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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

How To Advertise On Instagram: The 12 Best Ways

How To Advertise On Instagram: The 12 Best Ways

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Complete Guide: How To Advertise On Instagram

Instagram is a social networking powerhouse that currently boasts over 800 million monthly active users, 250 million of whom use its Stories feature on a daily basis. Accordingly, brands interested in reaching Instagram’s deep well of users are constantly looking for the most effective techniques to advertise on the trending and popular social platform.

The two primary ways for marketers to reach audiences are via Instagram’s native advertising features and a variety influencer marketing strategies, tactics, and campaigns with advertisers spending $1 billion on Instagram influencers alone in 2017. However, the wide array of options within each of these verticals can be a daunting assemblage to absorb and comprehend.

In order to give brands a better understanding of Instagram’s advertising landscape, we’ve developed a comprehensive guide which details the many ways the social platform can be leveraged to reach potential customers.

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in blog, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Google’s Marketing Strategy Utilizes Influencers To Advertise New Tech Products

Since its founding in 1998, Google has become one of the wealthiest and most powerful tech companies in the world. In 2016, the company ranked as the most visited multi-platform web property in the United States with a global revenue of $89.4 billion. While its original product revolved around online search, Google has since expanded into video, consumer electronics, and many other tech-oriented ventures.

In October, Google released two new hardware products: A voice-controlled smart home device called Google Home Mini and the second version of its Pixel smartphone. In the following case study, we’ll examine how the digital giant is collaborating with Instagram influencers to help promote both of these products.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Inside Look: How Acclaimed Food Blogger Lindsay Ostrom Turned Her Love Of Cooking Into A Social Media Career

Food influencers across the internet are inspiring millions to step into the kitchen. Lindsay Ostrom of the food blog Pinch of Yum is one influencer who has found a way to stand out in the saturated space of food bloggers, Instagrammers, and YouTubers. Ostrom brings recipes of all types to her Instagram audience of half a million and boasts partnerships with brands among the likes of Chobani, Land O'Lakes, and more.

We interviewed the recipe creator to learn about how she turned her love of cooking into a full-time career on social media, and to get an inside look into her creative process and forthcoming projects.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Exclusive Interview With Fitness Influencer Tammy Hembrow

Top fitness influencers inspire and motivate global audiences through their aspirational social media content, enviable physiques, and incredible feats of athleticism. With over 7 million followers on Instagram and nearly one million YouTube subscribers, Australian Tammy Hembrow is one of the world’s most popular fitness stars, winning Cosmopolitan’s Woman Of The Year Award for social media fitness in 2017.

Tammy collaborates with notable brands including Good American, Fashion Nova, and Women’s Best. See how Tammy got her start on social media, her best business tips, how she works with brands, and more in our exclusive interview.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

10 Kid Influencers Achieving Fame & Fortune On YouTube

10 Kid Influencers Achieving Fame & Fortune On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Kid YouTubers 12 & Under Entertaining Audiences Online

The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.

The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

See How Instagram Stories Doubled Its Users In Just One Year

Though Instagram Stories has been around for just over a year, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable Snapchat Stories, Instagram Stories is popularizing in-the-moment content, and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

Instagram Stories already has nearly twice as many daily users as Snapchat, and the feature’s immense popularity and continued expansion have significant implications for audiences, influencers, and marketers alike.

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in blog, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Uber Marketing Case Study: How Uber Partners With Top Travel, Fashion & Lifestyle Influencers On Instagram

Over the course of eight years, the car transportation service Uber has generated five billion trips through its mobile app. Since its founding, Uber Technologies Inc. has expanded into other ventures, including meal delivery and large-scale shippingHowever, the company’s growth has been met with considerable controversy in a variety of arenas. Notably, founder and CEO Travis Kalanick resigned in June 2017.

Nevertheless, in the face of challenges, Uber has pushed forward to maintain their dominance within the transportation service sector. In the following case study, we’ll examine two Uber influencer marketing campaigns — one promoting Uber NYC during the spring and summer of 2017, and the other advertising the car service more generally.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

When Will Instagram Reach 1 Billion Users?

When Will Instagram Reach 1 Billion Users?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Will Instagram Ring In 2018 With 1 Billion Monthly Active Users? At Its Current Pace, Yes.

Instagram announced 800 million monthly active users and 500 million daily active users on September 25, 2017. Instagram has come a long way since it launched in 2010. When it was acquired by Facebook in 2012 for $1B, it had 30 million users. With last year’s introduction of Stories and improved messaging functionality, Instagram not only stole Snapchat’s thunder, but seemed to accelerate its own user growth.

In the year following Instagram Stories’ introduction, Instagram grew by an additional 100 million users, and it continues to grow at an unprecedented rate. In the past 5 months, Instagram added an average of 653,595 users per day.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Social Media Influencers

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The 33 Best Instagram Case Studies From The World's Best Brands

With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today's top Instagrammers.

To illustrate how today's biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we've compiled a list of over 30 Instagram case studies, including each campaign's creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.
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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

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