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Luxury Brand Marketing: How Tiffany & Co. And Swarovski Work With Influencers
Swarovski and Tiffany & Co. are two brands synonymous with luxury and tradition. The former was conceived in 1985 by Daniel Swarovski in Austria, and the latter was founded even earlier in 1837 by Charles Lewis and John Young in New York City. Both are jewelry giants, employing upwards of 7,000 people and generating billions in sales each year. In the following case study, we’ll compare influencer marketing campaigns from both brands and explore how each leverages influencers to reach different ends.
The luxury goods industry itself is incredibly lucrative. Globally, from top-tier jewelry and cosmetics to cars, it generates more than $570 billion each year and attracts consumers with money to spend. As the popularity of luxury goods continues to grow brands within the space are looking for new ways to separate themselves from competitors. The use of social media influencers, in particular, has allowed luxury brands of all types to position themselves as simultaneously aspirational and attainable to consumers.Read More>>