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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Case Study: PlayStation Influencers Plug Into Virtual Reality Headset

Case Study: PlayStation Influencers Plug Into Virtual Reality Headset

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Instagram & YouTube Influencer Marketing Case Study: PlayStation Marketing Teams Up With Tech & Gaming Influencers

For the most part, influencer marketing and gaming go hand-in-hand. Leading gaming influencers—whether they’re Twitch streamers, YouTubers, or stars at the top of professional esports—are becoming centerpieces of influence in a booming market. Gaming influencers are trusted by their fans to a strong degree, making them perfect candidates for brand endorsements.

This hasn’t gone unnoticed, least of all by brands and marketers looking to tap into that all-important Millennial demographic. You don’t need to look far to find influencers and creators of all disciplines being employed to promote various brands, from mobile games to chocolate to underwear.

playstation influencers

PlayStation generally has its finger on the pulse when it comes to marketing and is no stranger to influencer marketing. With 18 million followers on its main Instagram and 38,000 followers on its regional Canadian account, it makes perfect sense to leverage the following and garner some positive engagement for the brand.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: KFC Influencer Partners With Dr. Pepper, Old Spice, TurboTax, & Casper In #SecretRecipeForSuccess Virtual Campaign

Case Study: KFC Influencer Partners With Dr. Pepper, Old Spice, TurboTax, & Casper In #SecretRecipeForSuccess Virtual Campaign

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: KFC Marketing Goes Virtual With Colonel Sanders As A Spoof On Influencers

virtual-colonel-sanders-kfc-influencer

In the crowded influencer marketing space, brands are always looking for the next big idea to help lift their heads above the parapet and mark themselves out from the rest. Launching an effective campaign and building a positive consumer relationship is the principal goal of brands on social media. This can be achieved in several ways, including participation marketing, and quite often the product is of lesser importance than the all-important engagement with followers.

Brands are still trying to figure out what constitutes the best strategy for getting through to Instagram’s enormous user base. Large companies commonly attempt a variety of campaigns to garner attention—from more traditional approaches to wackier, eye-catching ideas.

kfc marketing

KFC marketing has often had its finger on the pulse when it comes to social media—for example, advertising on Twitch when other large brands are less aware of the platform’s massive potential. In addition, a quick glance at their Instagram will show that the KFC marketing team is not averse to trying new things when it comes to marketing the brand on to an online audience.

With 1.4 million Instagram followers, KFC is n line with other major fast food brands and gains significant brand exposure online. It’s only natural that KFC’s marketing team should seek to leverage this popularity and build their engagement, demonstrated by the nearly 700 posts on their page. By comparison, major competitor McDonald’s has over 2 million more followers but a more traditional and seemingly far less coherent strategy, posting just 50 times since 2014.Read More>>

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Influencer Spotlight: Exclusive Interview With Recipe Master Bee From Rasa Malaysia

Influencer Spotlight: Exclusive Interview With Recipe Master Bee From Rasa Malaysia

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How Rasa Malaysia Grew From A Modest Recipe Blog To One Of The Top Cooking Resources Online

We've all been there—scrolling through an endless Instagram feed of mouthwatering recipe ideas. Whether through colorful images so rich you swear you could taste it or through videos so tempting you can imagine the smell of it being prepared right before you, you've likely saved countless recipes to recreate the edible magic that teases us across social media and digital platforms.

The chefs behind these appetizing and flavorful foods know this about us, and A-list food bloggers like Bee Yinn Low from Rasa Malaysia know how to mix those ingredients for our own ease and delicious enjoyment. Just a glance at her Instagram account will leave you salivating like one of Pavlov's dogs. Bee's Instagram Stories content will grace the homepage of Mediakix's new website, launching this summer.

rasa malaysia

Bee Low has been a food blogger since before blogging became a popular hobby. As a best-selling cookbook author, social media influencer, and digital brand ambassador for brands like PF Chang’s and KitchenAid, Bee playfully weaves together her Malaysian heritage with her worldly cuisine interests, producing recipes that are easy enough for beginner level cooks to emulate and tasty enough for the late Anthony Bourdain's liking.

We caught up with Bee in an exclusive interview to learn more about the journey behind her successful Rasa Malaysia recipe blog and to see what's in store for 2019.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

20 Instagram Twins That Will Make You Do A Double-Take

20 Instagram Twins That Will Make You Do A Double-Take

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Influencer Twins: 20 Top Instagram Twins Reach More Than 23.5M Followers

What is it about twins that we find so intriguing? From the iconic Mary-Kate and Ashley to Disney channel’s Dylan and Cole Sprouse, Hollywood has made one thing clear: twins are in. The popularity of twins in entertainment has also transferred over to social media, with the 20 most popular Instagram twins collectively reaching an astounding 23,572,000 followers.

As with most social media influencers, Instagram twins’ success is tied to the ability to post content that’s both appealing, relatable, and unique. Considering identical twins makeup only 1 of every 250 births, twins have a built-in boost in the uniqueness department. Factor in striking style, stunning features, a great sense of humor, or stellar gymnastics skills by two, and twin influencers have a winning Instagram combo. People are naturally curious about what it’s like as an identical twin, and Instagram twins capitalize on that.

Across YouTube, TikTok, and Instagram, people are drawn to the double dose of twins, especially when those twins are particularly talented or attractive. There are plenty of influencers sharing makeup tutorials or travel photos, but multiplying that image by two allows Instagram twins to take a seat above the rest. On Instagram, influencer twins have even created their own niche that’s garnered an impressive following.

Come meet the most popular Instagram twins of 2019—starting with the top 15 adult and teens followed by 5 child stars—and see why these dynamic duos are one of a kind.Read More>>

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Case Study: Headspace Marketing Taps Influencers To Flex Mental Health

Case Study: Headspace Marketing Taps Influencers To Flex Mental Health

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Instagram Influencer Marketing Case Study: Headspace Helps Lifestyle Influencers Alleviate Holiday Hecticness

In an era when emails, texts, updates, and other notifications keep the world moving ad nauseam, meditation apps like Headspace are leveraging technology to help people become more mindful and present. Launching in 2010, Santa Monica-based Headspace’s stated mission is to “improve the health and happiness of the world.” As part of a strategy to make sure its mindfulness message is heard, Headspace has collaborated with lifestyle influencers in areas such as health, fitness, and style.

In 2019, nearly two-thirds of marketers are increasing their influencer marketing budgets. However, as the space becomes more crowded, audiences risk experiencing influencer fatigue. For brands looking to rise above the clutter, a new kind of mindfulness will be required when designing and launching influencer campaigns.

Instagram Influencer Households Tout The Value And Virtues Of Headspace’s Family Plan

A growing interest in self-care and wellness has made practices such as meditation more popular and palatable. With the advent of smartphones, companies like Headspace have met this enthusiasm with a delivery system that’s both convenient for the consumer and effective for its company mission.

headspace marketing

While Headspace is free to download from the Apple App Store or Google Play, the company also offers paid subscription services with added features. For their recent campaign with lifestyle influencers, Headspace marketing focused on the company’s new family plan.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

30 Top Instagram Influencers Who Rise Above The Rest In 2019

30 Top Instagram Influencers Who Rise Above The Rest In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Top Instagram Influencers Reach More Than 141M Followers

Instagram’s user base continues to climb, reaching 1 billion users in 2018. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by 2020. And, the Instagram influencer market has swelled, approaching $2.3 billion by 2020.

No doubt, Instagram presents marketers one of the ripest channels for influencer marketing. With 2019 in full swing, many top brands are months into running Instagram influencer marketing campaigns—89% of marketers list Instagram as the most important influencer marketing channel. But who are they working with?

There may be hundreds of thousands, if not, millions of top Instagram influencers across practically any category imaginable. While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the top Instagram influencers across the board. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives.

Give these 30 top Instagram influencers a follow, and see if any of them are in your league.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS

5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Why Brands Should Develop An Instagram Micro-Influencer Strategy

Instagram Micro-Influencer Campaigns

By 2020, spending on Instagram influencers is projected to reach $2.3 billion. Brands of all types are supplementing traditional advertising with Instagram influencer marketing to acquire customers online.

micro influencer campaigns

As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. Micro-influencers are social media users, typically on Instagram, who have 10,000 to 50,000 followers. Macro-influencers are those with between 500,000 and 1 million followers.Read More>>

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Case Study: Hilton Marketing Strategy Globe-Trots To 7 Urban Wonders With 7 Travel Influencers

Case Study: Hilton Marketing Strategy Globe-Trots To 7 Urban Wonders With 7 Travel Influencers

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Instagram Influencer Marketing Case Study: Hilton Journeys With Travel Influencers On Wondrous, Wanderlust Campaign

In today’s strategically curated social media landscape, hotels and resorts have become popular settings for users to showcase their outings and adventures. Creating increased awareness around destinations and amenities alike, hospitality brands have also been investing in influencer marketing as a means to woo more followers and customers.

While hotel brands have reaped many likes and comments from travel influencers bringing the world to their followers, fake and disingenuous influencers have also begun to take advantage of hotels and restaurants looking for exposure. In this way, today’s brands are learning that influencer marketing isn’t a plug-and-play practice but, rather, requires research, planning, and thorough implementation.

hilton marketing strategy

Recognized for its social media and influencer campaigns, Hilton’s marketing strategy has enabled its family of brands to succeed within a competitive space. With 267,000 followers, the company’s flagship brand, Hilton Hotels & Resorts has one of the most popular Instagram accounts within the hospitality industry.Read More>>

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Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Instagram Is Promoting IGTV Videos In Its Main Feed To Boost Popularity Among Advertisers & Influencers—What It Means For IGTV Ads

What Is IGTV?

IGTV is Instagram’s foray into long-form, vertical video content on mobile.

Launching last summer, it is the first major update to the platform since Instagram Stories came about in 2016 and looks to move Instagram into a space long dominated by YouTube.

In the seemingly everlasting rivalry between Facebook and Google, IGTV represents a new attempt from the former to compete with YouTube and set up shop as an alternative destination for both businesses and creators in the $1.7B Instagram influencer marketing industry.

igtv ads

IGTV is, of course, closely tied to the main Instagram platform—the same accounts are used across both formats and it can be accessed either through Instagram or via the standalone app. Instagram has also sought to assuage fears about IGTV’s struggles to attract eyes by featuring aspects of IGTV with the main app; primarily by having previews of IGTV videos appear in the main Instagram feed, causing views to subsequently skyrocket.Read More>>

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A Marketer’s Complete Guide To Top Instagram Hashtags: 11 Best Practices

A Marketer’s Complete Guide To Top Instagram Hashtags: 11 Best Practices

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How To Leverage Top Instagram Hashtags As Part Of Your Instagram Influencer Marketing Strategy

What Is An Instagram Hashtag?

Comprised of letters, numbers, or emojis and preceded with a pound sign (#), Instagram hashtags enable Instagram to sort and organize the platform’s content, making it easier for users to filter topics.

top instagram hashtags

Instagram hashtags are a crucial tool for the blossoming Instagram influencer marketing industry. While they certainly aren’t the be-all and end-all, they are significant drivers for finding an engaged audience for your brand’s content, as well as raising brand awareness.

Similar to search terms, the more generic the Instagram hashtag, the broader your reach. The more specific and niche Instagram hashtags are, the more targeted your audience will be.

If you’re not using Instagram hashtags, then you should jot down notes from our guide to bring your hashtag game up to scratch.Read More>>

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