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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

Are IGTV Ads Around The Corner? What The Recent Uptick In IGTV Videos In Your Feed Means

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Instagram Is Promoting IGTV Videos In Its Main Feed To Boost Popularity Among Advertisers & Influencers—What It Means For IGTV Ads

What Is IGTV?

IGTV is Instagram’s foray into long-form, vertical video content on mobile.

Launching last summer, it is the first major update to the platform since Instagram Stories came about in 2016 and looks to move Instagram into a space long dominated by YouTube.

In the seemingly everlasting rivalry between Facebook and Google, IGTV represents a new attempt from the former to compete with YouTube and set up shop as an alternative destination for both businesses and creators in the $1.7B Instagram influencer marketing industry.

igtv ads

IGTV is, of course, closely tied to the main Instagram platform—the same accounts are used across both formats and it can be accessed either through Instagram or via the standalone app. Instagram has also sought to assuage fears about IGTV’s struggles to attract eyes by featuring aspects of IGTV with the main app; primarily by having previews of IGTV videos appear in the main Instagram feed, causing views to subsequently skyrocket.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Sponsored Content With Influencers

A Marketer’s Complete Guide To Top Instagram Hashtags: 11 Best Practices

A Marketer’s Complete Guide To Top Instagram Hashtags: 11 Best Practices

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

How To Leverage Top Instagram Hashtags As Part Of Your Instagram Influencer Marketing Strategy

What Is An Instagram Hashtag?

Comprised of letters, numbers, or emojis and preceded with a pound sign (#), Instagram hashtags enable Instagram to sort and organize the platform’s content, making it easier for users to filter topics.

top instagram hashtags

Instagram hashtags are a crucial tool for the blossoming Instagram influencer marketing industry. While they certainly aren’t the be-all and end-all, they are significant drivers for finding an engaged audience for your brand’s content, as well as raising brand awareness.

Similar to search terms, the more generic the Instagram hashtag, the broader your reach. The more specific and niche Instagram hashtags are, the more targeted your audience will be.

If you’re not using Instagram hashtags, then you should jot down notes from our guide to bring your hashtag game up to scratch.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

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Instagram Influencer Marketing Case Study: Starbucks Reserve Brings A Premium Coffee Experience To The Big Apple With Help From NYC Lifestyle Bloggers

Having helped turn specialty coffee into a tempting and permissible daily indulge, Starbucks has become a ubiquitous part of today’s on-the-go, cosmopolitan culture. In 2018, the Seattle-based drink giant generated $24.7 billion dollars in revenue, helping to make it the second most valuable worldwide fast-food brand—exceeded only by McDonald’s.

As the coffee chain market leader, Starbucks not only understands the food and drink industry, it’s also an expert at reaching and communicating with its customers as well. Using influencer marketing as one of its advertising methods, Starbucks has repeatedly created successful marketing campaigns across top social media platforms such as YouTube, Facebook, and Instagram using Starbucks influencers.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How To Find Instagram Influencers: Advice From Agency Pros

How To Find Instagram Influencers: Advice From Agency Pros

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Tips On Finding Instagram Influencers From Marketing Agency Insiders

Hitting the 1 billion global user mark and predicted to reach a $1.7 billion influencer market size in 2019, Instagram is on a steady ascent. In 2019, 89% of marketers rated Instagram as the most important strategic social media channel in their influencer marketing strategies. Instagram is about as crucial to executing effective influencer marketing campaigns as turning the oven on when baking chocolate chip cookies.

Brands of all types seek to capitalize on Instagram marketing by partnering with top Instagram influencers for cost-effective, high-reach, and engaging sponsored posts for both branding and direct response marketing. In order to execute these campaigns, brands must first know how to find the right influencers for their campaigns. So we asked our very own marketing experts their advice on the following:

  • Biggest mistakes to avoid when finding influencers
  • Best free tools to search for Instagram influencers
  • Pro tips for identifying Instagram influencers

Before we give the ingredients for finding Instagram influencers, it helps to know the biggest errors marketers commit when trying to find them.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: TikTok Marketing Campaign Cooks Up Delish Content With Popular Instagram Food Creators

TikTok is a video-centric social media app hot on the heels of popular platforms including YouTube, Snapchat, and of course, Instagram. Offering users the ability to express themselves through quick clips set to popular music (available via the platform’s expansive library), the app has become a fashionable channel for lip-syncing, dance, comedy videos, and more.

tiktok marketing campaign

Particularly popular with Gen Z, TikTok reported 500 million worldwide monthly active users in June 2018. The massive numbers have led popular influencers and celebrities on other social platforms to establish their presence on TikTok as well. In kind, advertisers looking to connect with fans have begun collaborating with top TikTok creators to ride on the success of the buzzy, meme-like network.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

How The Beauty Transparency Movement Is Impacting Influencer Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

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Influencers Are Championing The Beauty Transparency Movement

What Is Beauty Transparency?

“Beauty Transparency” Defined

Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance. This industry has long been criticized for its opaqueness, meaning that consumers have little access to critical information about industrywide practices like the quality of ingredients, retail markup, and manufacturing process. In addition, the beauty industry has been criticized for being closed off to minorities in terms of product offerings and choice of models.

Major Themes Of Beauty Transparency Movement

fenty-face-grid-beauty-transparency

As customers demand to know more about their beauty products, there has been a push for increased transparency from both brands and influencers. Some of the major themes of the beauty transparency movement include:Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Social Media Influencers, YouTube Influencers

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

What Are Instagram Shopping Features?

Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social networking service. Shopping on Instagram enables e-commerce brands to host an “immersive storefront for people to explore your best products.” Put simply, Instagram Shopping capabilities give brands the opportunity to share products through organic posts, Stories, or the Search & Explore function—all without ever leaving the app.

shoppable instagram

Here are a few Instagram Shopping features (we explore these and more later in the post):

  • Product tags
  • Shoppable Stories
  • Shopping tab on business accounts
  • Native payments
  • Shoppable Explore feed

First tested in November 2016, Shopping on Instagram has matured into a profitable avenue for brands to showcase their business to readily interested users. Whether through their own business profiles or through savvy Instagram influencers, brands of all kinds have been taking advantage of the Instagram repertoire of shopping features.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

What Is The Best Social Media Channel For Influencer Marketing?

What Is The Best Social Media Channel For Influencer Marketing?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How To Choose The Right Social Media Channels For Influencer Marketing In 2019

2019 is shaping up to be a big year for influencer marketing—ad spend is ramping up, and 65% of marketers plan to increase their budgets for 2019. As a growing number of companies invest in influencer marketing, marketers tend to ask a familiar set of questions. How do you find the right influencers, publish successful sponsored content, and measure the ROI of your campaigns?

Before answering any of those questions, marketers need to determine which social media channels are best for their influencer marketing strategy. This can be difficult to decide because social media platforms—and the influencers they host—are constantly evolving. Every year, social networks add new features, introduce new content formats, and either grow, lose, or shift their audience. These fluctuations are hard to keep track of, and they inevitably have implications for influencer marketing.

As we kick off 2019, let’s dig into the most important features and considerations when selecting the right social media channels for influencer marketing.Read More>>

in blog, Bloggers, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

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Instagram Influencer Marketing Case Study: Bumble & Serena Williams Put The Ball #InHerCourt

Female-driven dating and networking app, Bumble, is a brand on a mission. Looking to encourage equality and shift gender dynamics, Bumble promotes itself as both a service and a movement.

Adept in the promotional tools of today, Bumble is no stranger to utilizing influencer marketing to broadcast its message. In the brand’s latest partnership with tennis phenom, Serena Williams, Bumble aired a commercial created entirely by women during Super Bowl LIII—the first in the game’s history.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Ancestry DNA Links Up With Instagram Influencers

Case Study: Ancestry DNA Links Up With Instagram Influencers

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Instagram Influencer Marketing Case Study: Ancestry Marketing Is Rooted In Influencers

If you found out your great-great-grandmother was born and raised in Dublin, would you be on the next flight to Ireland? Many Millennials are doing just that. Ancestry DNA has made it possible for anyone to track their lineage, not through paper but by blood. For less than the price of a ticket to Disneyland, anyone can discover the nuances of their genetic heritage. An intriguing prospect to begin with, Ancestry DNA propelled their service’s appeal to new heights by calling in the big guns—Instagram travel influencers.

ancestry marketing

Instagram influencers, like down-to-earth Millennial Zach Morris, have enormous appeal to young travelers, with over 40% of those under the age of 33 considering a destination’s “Instagrammability” when planning their next vacation. Ancestry marketing has capitalized on the travel influencer marketing trend, inspiring customers to use their Ancestry DNA test results to get in touch with their roots.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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