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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Top 10 Female Travel Instagram Accounts To Follow

Top 10 Female Travel Instagram Accounts To Follow

For the latest news and trends on top Instagrammers, bloggers, YouTubers, Facebook stars, & Snapchatters, subscribe to our industry digest newsletter!

The World's Best Female Travel Instagrammers, Bloggers & Accounts To Follow

Instagram recently hit 600 million users before the start of 2017—up 100 million just in the last 6 months (Instagram Blog). While Instagram's growth can in part be attributed to the roll out of "new" features (it's adapted over from rival Snapchat), its mainstream adoption and engagement is spurred on by top power users namely Instagram influencers, social media stars, and celebrities.

Instagram's popularity as one of the world's top social media platform for capturing and sharing photos/videos has helped many image-centric categories, interests, and accounts reach acclaim with millions. With its jaw-dropping scenescapes, wanderlust, and insider views, travel Instagrammers, bloggers, and accounts have become highly-sought after by audiences and brands alike.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

Instagram Case Study: How Maybelline Got Nearly 3.6 Million Likes During New York Fashion Week

Social media influencers have overthrown the beauty industry. Gone are the once-coveted celebrities and senior makeup artists. In are the social media stars with followings in the millions and content that spans for hours. Nonetheless, while there is an undeniable movement towards social media influencers as brand ambassadors and promoters, tension is still evident between the makeup industry’s traditions and the social media industry’s revolution (New York Times).

One brand in particular, Maybelline, has boldly thrust these two components together. Not only did Maybelline’s 2016 Fashion Week marketing campaigns capture audiences throughout social media, they also successfully encapsulated a seamless integration of influencers into a traditionally rigid and hierarchical industry. In our influencer marketing case study series, we go over Maybelline’s Instagram Fashion Week campaigns and break it down by brand goals, marketing approach, and results.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Brands Work With Influencers On Holiday Marketing Campaigns

Holiday Marketing Campaigns Brands Advertising With Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Learn How Brands Are Working With Influencers On This Year's Holiday Marketing Campaigns

It’s definitely the most wonderful time of the year for the advertising industry. The holidays represent a crucial time for businesses and marketers to reach audiences. Whether consumers are affected by the general spirit of giving or a driving need to spend, advertising during the season often see increases in important ad metrics and indicators of sales. As seen from 2015, ad impressions increased by 50%, click-through rates increased by 100%, direct traffic experienced an upshot of 150%, and conversion rates rose by 60% (Kissmetrics).

Nonetheless, some marketers are still facing issues reaching key audiences during the holidays. Increased competition during the last quarter among brand advertisers has traditionally made ad space during the holidays more expensive (Marketing Land). Even more, amongst the plethora of emotionally charged stories, marketers still have to fight to create the most compelling content. Influencer marketing can be an effective strategy to overcome these issues. Here's why and how it can fit into a holiday marketing campaign.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Social Media Platforms Track & Measure Video Views

How Does YouTube Facebook Instagram Snapchat Count Video Views

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

How Does YouTube, Facebook, Instagram, Snapchat, Et. Al. Count Video Views?

Digital video is well on its way to becoming the most trafficked online media type—it’s been predicted that it will constitute over 80% of consumer internet traffic by 2020 (Cisco). Recent growth has been fueled by new platforms launched by the likes of Facebook, Snapchat, Twitter, and Instagram. These platforms have provided marketers and content creators with a variety of options to distribute and promote their videos, as well as engage with their audiences.

With the influencer marketing industry projected to be a 5 to 10 billion dollar global market within the next several years, a significant portion of these dollars will undoubtedly be spent on video marketing campaigns. As marketers invest more and more in digital video, measurement and accountability will become an increasing concern. Here we break down a key metric, video views across all major social media platforms, in order to give marketers a better idea of how to assess their video marketing campaigns.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Influencer Marketing News: Musical.ly Tops 130M Users, Unhappy YouTubers & More

Influencer Marketing News Musically 130 Million UsersFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Musical.ly Has 130 Million Users, Birchbox Wins With Snapchat, Frustrated YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into how Birchbox used Snapchat to drive traffic, Musical.ly’s accomplishments, and more:

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Instagram Stories vs. Snapchat: Which Do Influencers Prefer?

Instagram Stories vs Snapchat Best Social Media Influencers Survey

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, and Facebook stars, subscribe to our industry digest newsletter!

Instagram Stories vs. Snapchat: Top Influencers Pick Best Social Media Platform

From 2014-2015, social media marketing grew 55% to nearly $11B with ad spend projected to reach $14B by 2018. Just in 2016, $3.2B has been spent on Instagram alone. While Snapchat has led the way for social media mobile app messaging and product innovations (capturing the attention spans of an entire millennial demographic), Facebook-owned Instagram has been quick to mimic these innovations and offer their own unique functionalities thus differentiating the two platforms (e.g. ability to tag users in Instagram Stories).

As brands and advertisers are continually seeking to evaluate the best social media platform, we surveyed a few of the platforms' top content creators, popular Instagrammers and Snapchatters (also generally termed as social media influencers) for their insight and take on which is best between Instagram vs. Snapchat. In addition to having intimate working knowledge of both platforms, many of these top Instagrammers and Snapchat influencers have experienced rapid growth and engagement on each making for a percipient head-to-head comparison.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

Instagram Marketing Case Study LG Electronics V20 Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Instagram Marketing Case Study: Inside LG's V20 Smartphone Influencer Campaign

For an electronics company looking to promote a new smartphone with advanced camera features, Instagram would seem like the ideal marketing platform. With over 500M users, Instagram hosts a user base primed to engage with photography and technology content. Many brands are realizing that influencer marketing, which leverages the trust, reach, and creativity of social influencers, can be powerfully effective when it comes to promoting the release of a new product. 

In the following case study, we’ll look at how LG partnered with top social media influencers on Instagram to promote the release of its V20 smartphone. By working with prominent photographers on Instagram, LG was able to stir up incredibly high levels of engagement, drive awareness amongst millions, and double their sales.  

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News: Live Streaming 2017, YouTubers Quitting, & More

Influencer Marketing News Top YouTube Stars Quit Vlogging

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing News Weekly Roundup: YouTubers Quitting Their Vlogs, Live Streaming In 2017, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into the rising popularity of live streaming, Instagram’s latest innovations, and more:

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

The Top 20 Musical.ly Users

Top Musical.ly Users Social Media Stars Infographic

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Snapchatters!

The 20 Most Popular Musical.ly Users & Social Media Stars [Infographic]

Variety recently disclosed how top Musical.ly users are now making an average of nearly $50K across a two-week span with the social media music-sharing app's live streaming component, Live.ly. With several of its top Musical.ly users boasting more than 3 million followers each on the breakout app, these social media stars also have hugely-followed adjoining channels including Instagram, YouTube, and Facebook.

We've compiled some of the most famous, biggest, and currently trending top Musical.ly Users and stars in addition to their social followings on other apps and platforms. Each of these top Musical.ly users receive millions of views on their videos as well as six-figure view counts on Live.ly. These social media influencers are at the intersection of several important trends including the rise of mobile and social media use, the decline of time spent on TV, and the success of influencer marketing.

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in blog, Facebook, Fashion Influencers, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Influencer Marketing News: Twitter Lays Off 10% Of Its Employees, Kills Vine Too

Influencer Marketing News Weekly Roundup Twitter Kills Vine

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Weekly Roundup: R.I.P. Vine, Facebook's Branded Content, Instagram's Live Video

This week on the Mediakix blog, we showed you the 10 statistics showing the decline of TV advertising, shared the secret behind ASMR, and reminisced on Vine’s contribution to online content.

Today’s Friday roundup of influencer marketing news will dive into Facebook’s new branded content label, Google and Disney’s trouble with the FTC, Instagram's (yet another) new feature to rival Snapchat, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

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Phone: 310-450-1999
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