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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

The Top 10 Facebook Advertising Statistics Every Brand Should Know

The Top 10 Facebook Advertising Statistics Every Brand Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries!

10 Facebook Advertising Statistics To Guide Every Online Marketer

Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.

Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

The Top 20 Fitness Influencers On Instagram To See

The Top 20 Fitness Influencers On Instagram To See

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers

Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.

These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Market To Generation Z Like A Boss

How To Market To Generation Z Like A Boss

Subscribe to our industry digest for the latest news and trends on influencer marketing, social media, and more!

Here's What You Need To Know About Marketing To Generation Z

The Post-Millennial Generation, Generation Z, is growing up. They’re moving past allowances, getting ready for first jobs and college applications. They’re not yet adults, but they’re becoming a bigger and bigger part of the world’s consumer base. They’re also the next big point of focus for many brands and marketers, who have long been focused on Millennials.

The first generation that’s enjoyed access to the internet and digital content for their entire lives, Generation Z has unparalleled abilities to research, multitask, communicate, and create with technology. They’re spending hours online each day, and the internet and social media are inextricable parts of their lives. Marketing to Generation Z means becoming a part of their online lives in a way that isn’t intrusive or artificial. Here are 5 things marketers should keep in mind as they try to reach and interact with Generation Z.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Interview With Instagram Star, Murad Osmann

Influencer Spotlight: Interview With Instagram Star, Murad Osmann

For the latest news, trends, and influencer spotlights on top social media influencers and creators, subscribe to our industry digest here!

Go Behind The Scenes With Murad Osmann, Top Instagrammer & Creator of The #FollowMeTo Series

Murad Osmann and his wife Nataly are responsible for originating one of the most iconic photo compositions on Instagram — one that would go on to inspire hundreds of photographers and travelers all over the world. Now familiar to anyone with a penchant for travel photography, Osmann’s #FollowMeTo series has drawn over 4.5 million fans to his account and given way to a book filled with the most popular photos from the series and the stories behind them.

Since the first #FollowMeTo photo in 2011, Murad and Nataly have been to dozens of countries, taken hundreds of photos, and shared their travels with millions. We caught up with Osmann to get the inside scoop on the beginnings of #FollowMeTo, his inspiration, and his advice for aspiring creators.

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in blog, Fashion Influencers, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella 2017: Branded Experiences, Social Media Stars, & More

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Here's How Brands Are Using Influencers & Branded Experiences At Coachella 2017

Coachella is huge for brands. One of the biggest festivals in the United States, it presents a golden opportunity for brands to be a part of an experience unlike any other and to associate themselves with top tastemakers and influencers that drive trends in fashion, beauty, lifestyle, entertainment, and more.

Marketing at Coachella isn’t just a series of booths or banners on the backdrop of a stage. It’s integrated, designed to be a part of the experience. And that’s why it’s so effective. Brands at Coachella market differently than they do at any other festival, focusing on brand activations and influencer marketing opportunities at the festival that enhances the overall experience. Companies rent houses to throw branded parties or sponsor air conditioned tents and areas to give festival goers much-needed hydration shelter from the sun.

At Coachella, brands aren’t just present — they’re a part of the festival experience itself, and that’s what makes it such a valuable opportunity.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Target Does Influencer Marketing On Instagram

Case Study: How Target Does Influencer Marketing On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Case Study: 4 Instagram Influencer Marketing Campaigns From Target

Influencer marketing on Instagram is now a $1 billion dollar industry. In the past month alone, Target executed four major influencer marketing campaigns on Instagram to promote a variety of newly launched products. Target partnered with a diverse group of influencers, including small family-focused bloggers, children's fashion gurus, plus sized models, celebrities with millions of followers, and even an Instagram-famous dog.

The diversity of Target’s influencer marketing strategies illustrates the importance of matching the campaign to the product and prove that there’s no single “recipe for success” for building an influencer marketing campaign. In this case study, we’ll examine Target’s four most recent Instagram influencer campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Highest Paid Celebrities On Instagram

The Top 10 Highest Paid Celebrities On Instagram

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Here Are The Top 10 Highest Celebrity Endorsement Rates On Instagram

No one knows the power of social media like celebrities. Instagram, Facebook, Twitter, Snapchat, and more are all inextricable parts of being famous in today’s world. Posting is a way of life, and as Grammy winners, actresses, models, and reality television stars, social media’s top stars also command high prices for celebrity endorsement rates in partnership with brands.

For most brands, being featured on the social media channels of any one of these high profile celebrities is huge in terms of exposure. Typically, these celebrities are very selective about which brands they partner with, and any brand fortunate enough to land a coveted spot on a celebrity social channel is going to have to pay up in a big way. But the payoff is often staggering, and there are no shortage of brands willing to write the check.

Find out why a post from one of the top 10 highest paid celebrities on Instagram is worth so much.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Spotlight Interview: Behind The Lens With Top Instagrammer, Stefano Tratto

Spotlight Interview: Behind The Lens With Top Instagrammer, Stefano Tratto

For the latest news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Spotlight: Behind The Scenes With Top Instagrammer Stefano Tratto

Stefano Tratto has built a veritable fashion and lifestyle empire on Instagram. But it all started as a joke.

Now one of Italy’s top Instagrammers with over 1.2 million followers, Tratto didn’t always intend to be a force of culture and influence on Instagram. In fact, it was his friends who were responsible for the foundation of what would one day become a full-time job as a social media influencer.

We caught up with Stefano to talk about how he got started on Instagram, how he engages with his followers, and how his career started with a prank.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

Understanding YouTube, Instagram, & Facebook’s Branded Content Tools

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Here's How Branded Content Tools Work On Facebook, YouTube, & Instagram

Taking the form of social posts, videos, photos, articles, and more, branded content is becoming a major part of brands’ efforts to reach audiences where they’re already spending copious amounts of time and consuming content. But as the line between original content and advertisements blurs with the rising popularity and quality of native advertising, it’s important for platforms and brands to make clear what’s branded content and what isn’t. So many major platforms have created tools for disclosing paid content.

When we talk about sponsored content disclosures, we’re usually doing it through the lens of FTC guidelines, which state that sponsored content on social media must be disclosed in a clear and unambiguous manner. It’s important to note that these branded content tools alone may not be substitutes for FTC disclosures, but they do provide valuable insight into the nature of the content for both users and the platform itself.

Let’s take a look at how branded content tools on some of the top social media platforms work and how they play into disclosure guidelines.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Could Instagram Become A Victim Of Its Own Success?

Could Instagram Become A Victim Of Its Own Success?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Will Instagram's Success Be Its Downfall?

Instagram began as a place to share photos. In fact, in the beginning, it was only square photos. And though aspects of Instagram changed as it grew (the ability to send direct messages, the layout, sharing options, filters, effects, and more), Instagram still mainly did just one thing: Allow users to share photos.

Ostensibly, that’s still Instagram’s raison d’être. But there’s a whole lot more to it now. Adding over 100 million users in the last six months of 2016 to bring the platform total to over 600 million users, Instagram is huge now. It's full of new features and new users, and it's not just a photo sharing platform anymore. Instagram’s becoming the place where people go to share all manner of visual content via features like StoriesLive, and Galleries. And on feed-driven platforms like Instagram, more content means more to sift through.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers

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