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Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

What Marketers Need To Know About Facebook Crossposting Instagram Stories

What Marketers Need To Know About Facebook Crossposting Instagram Stories

For the latest authoritative social media marketing news, trends, and stats, subscribe to our industry digest newsletter! 

How Facebook Crossposting Works For Instagram Stories

Since its launch in March 2017, Facebook Stories has yet to achieve broad adoption across all social media users. However, the new capability to crosspost Instagram Stories to Facebook might be just the push users need to warm up to feature. Instagram Stories' introduction of Facebook crossposting has several implications for the Facebook-Instagram platform, for content creators, and for marketers.

To better understand how Facebook-Instagram crossposting will impact digital advertising, marketers will also need to know how crossposting is best used and the role that each platform plays in content creation and dissemination. Here we'll discuss how Facebook crossposting works for Instagram Stories and what effects it may have on the social media marketing landscape.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Skincare Advertising With Social Media Influencers

Case Study: Skincare Advertising With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Skincare Advertising Case Study: How Neutrogena, St. Ives & Dr. Jart+ Partner With Instagram Influencers

As of 2017, the global skincare industry is worth $128.1B, and by 2021 its worth is expected to rise to more than $180B. Millennial women account for a huge portion of the industry’s revenue, particularly in the U.S.

Neutrogena, St Ives, and Dr. Jart+ are three brands adding influencer marketing to their larger skincare advertising strategies to specifically target millennial women. In the following case study we’ll break down how each brand partners with Instagram influencers to either raise brand awareness or showcase a specific product.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With Fairmont’s Executive Director Of eCommerce & Digital Marketing, Mansi Vagt

Exclusive Interview With Fairmont’s Executive Director Of eCommerce & Digital Marketing, Mansi Vagt

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Industry Spotlight: Fairmont Hotel's Mansi Vagt Shares On Influencer Marketing, Social Media & More

With 75 properties around the globe, Fairmont Hotels is one the world's leading luxury hotel chains. While each Fairmont property has a unique feel, from The Plaza in the heart of New York City to Banff Springs Hotel located in one of Canada's most picturesque national parks, all provide visitors with incredible experiences and impeccable service.

Recently acquired by AccorHotels, Fairmont is at the forefront of the hospitality industry. Through influencer partnerships, the brand has further strengthened its reputation as a leading luxury hotel chain. Sponsorships with top influencers have enabled Fairmont to share the unique experiences that are available at its breathtaking properties with a vast audience of social media users.

We spoke with Mansi Vagt, Executive Director Of eCommerce & Digital Marketing at AccorHotels, to learn about the company's success with influencer marketing as well as emerging trends within the hospitality industry.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

Case Study: Fast Food Advertising With Top Instagrammers

Case Study: Fast Food Advertising With Top Instagrammers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fast Food Advertising Case Study: How McDonald’s, Burger King, & Subway Collaborate With Instagram Influencers

The American fast food industry rakes in more than $198.9B a year, and by 2020 its yearly revenue is expected to grow to $223.9B. McDonald’s, Burger King, and Subway in particular are among the world’s 10 most valuable fast food brands. A 2017 study estimated their combined valuation to be more than $1B.

All three brands are incorporating influencer marketing into their larger fast food advertising strategy. Specifically, each has leveraged social media stars to reach millennials and highlight specific menu offerings. In the following case study we’ll examine how each brand partners with influencers on Instagram to advertise its food.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Lil BUB Is The Cat That Knows Instagram Is Where It’s At

Lil BUB Is The Cat That Knows Instagram Is Where It’s At

For the latest news on today's top Instagrammers, YouTubers, and social media influencers subscribe to our industry digest newsletter!

Exclusive Interview With Lil BUB, Top Pet Influencer & Celebrity Cat

Known for her hanging tongue and disarming gaze, Lil BUB has melted the hearts of everyone on Instagram. As a social media influencer, Lil BUB is followed by 1.6 million users on Instagram who are on the lookout for a daily dose of cute. Lil BUB's Instagram account is filled with adorable pictures, silly videos, and the occasional brand partnership.

We chat with Lil BUB’s owner, Mike Bridavsky, to learn more about her and how he’s leveraged social media to transform his pet into a superstar.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Must Know About Instagram’s New Branded Content Policy

The Instagram influencer marketing industry has grown tremendously over the past several years, and is expected to reach a value of over $2 billion by 2019. As the industry grows, rules and regulations are beginning to catch up with influencers and brands. The FTC issued warnings to over 90 top influencers earlier this year, and the recent CSGOLotto scandal marked the first case that charged individual influencers.

The FTC isn’t alone in moving towards stricter regulation of sponsored content. In late August, Instagram announced its adoption of Facebook’s branded content policy, which requires that all branded content be clearly marked using Instagram’s new paid partnership tag.

This shift in Instagram’s policy has major implications for the influencer marketing industry as a whole. Here, we break down what Instagram’s branded content policy is, how it fits in with FTC guidelines, and what it means for the future of influencer marketing on Instagram.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat Stories Use Is Down 33% In 6 Months

Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last 6 Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram's overall audience of 700 million. Instagram Stories mimicked many of Snapchat's Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.

Mediakix does sponsorships with many of the top social media influencers. After the launch of Instagram Stories, we noticed a decline in Snapchat influencer inquiries. We conducted a follow-up in August of 2017 (6 months later) and looked at the same top influencers to further assesses the Instagram Stories vs. Snapchat Stories usage trends from top influencers.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Exclusive Interview: Cuddle Up With Juniper Fox, Top Instagram Pet & Animal Influencer

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Juniper Fox Brings Smiles To The Faces Of Her 1.8 Million Followers On Instagram

Among the top 10 most beloved animals on the Internet, Juniper Fox has been enchanting people from the start. Her wily personality and exotic look is displayed on her dedicated Instagram page and has found her over 1.8 million followers on the platform. As a social media influencer, Juniper is reaching thousands on a daily basis, educating them on pet ownership, animal treatment, and other cute animals.

In our exclusive interview, Juniper’s owner, Jessika, gives us her take on what housing a pet fox actually means, and how success on Juniper’s channel has enabled her to partner with brand and non-profit organizations.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Why Social Media Video Is Trending With Audiences

Why Social Media Video Is Trending With Audiences

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

8 Reasons Why Social Media Videos Are Hugely Popular With Audiences 

In just a few years, social media videos have become a ubiquitous part of the online and digital landscape. Today, approximately 81% of the US population is using social media and spending an average of 5 years and 4 months in a lifetime of it. While TV is in decline, social media videos continue to grab the attention of not only social media users seeking a quick dose of entertainment but also mainstream audiences.

For advertisers, social media videos are attractive due to their dynamic nature and ability to reach and message global audiences across many social media apps and channels. Studies have shown that viewers retain 95% of a message when they watch a video in comparison to 10% when they read text. Moreover, videos on social are bolstered by the social media platforms on which they exist (e.g. Facebook has over 2 billion monthly active users and over a third of the entire Internet population is on YouTube). Here we go over eight reasons why social media video is trending with audiences.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405