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  Instagram Influencers

Discover the latest news, top Instagram accounts, how-to guides, and resources for marketing with top Instagram influencers here.

Are Top Influencers Leaving Snapchat for Instagram?

Are Top Influencers Leaving Snapchat for Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Reasons Why Top Social Media Influencers Are Leaving Snapchat In Favor Of Instagram

It’s no secret that Instagram poses a major threat to Snapchat. With Instagram Stories (a feature that closely mimics Snapchat Stories, which is at the heart of the platform) and the recent launch of Instagram Live Stories, Instagram may have found a way to woo its massive user base into making it the new home for their short-form, off-the-cuff, impermanent content.

Snapchat’s growth numbers stalled following the introduction of Instagram Stories in August, signaling a clear cause for concern when it comes to Snapchat’s competition. And though Snapchat’s growth numbers have rebounded some in recent months leading up to its IPO, it’s clear that if Instagram isn’t already winning the fight for users looking for platforms for their fleeting content, it’s poised to do so.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

A Quick-Look Guide For Instagram Live Stories

A Quick-Look Guide For Instagram Live Stories

Subscribe to our industry digest for the latest news, trends, and analyses on influencer marketing, social media influencers, and more!

What Is Instagram Live Stories? How It Works, Discovery, Features & More

Instagram’s released a brand new feature to the public, and with it comes new opportunities for audience engagement through the platform. Live Stories represent Instagram’s foray into the perpetually expanding live streaming space, allowing users to "go live" and interact with their audiences in real time. With the emergence of several new live streaming platforms and apps, Facebook-owned Instagram is keen on being the live streaming platform of choice with its already established 600M monthly active users.   

Both Facebook and Instagram have not only been quick to "copy" its primary competitors (i.e. Snapchat, YouTube), but also to offer improved features namely user searchability, content discovery options, and the ability to share/embed content across mediums. Instagram Live Stories debuted globally (on January 24, 2017) with a variety of features that distinguish it from other live streaming apps and with a 100 million user base already using regular Instagram Stories.

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in blog, Instagram Influencers, Social Media Influencers

The Social Media Playbook For Super Bowl 2017 [Infographic]

The Social Media Playbook For Super Bowl 2017 [Infographic]

How To Watch Super Bowl 2017 Online & On Social Media

As thousands descend upon NRG Stadium in Houston, Texas for this Sunday's Super Bowl 2017, millions worldwide will watch the big game online through live stream and experience its epic moments solely through social media. The Super Bowl remains a TV-centric event though audiences are now viewing the Super Bowl and/or Super Bowl-related events (before, during, and after) on Facebook, YouTube, Snapchat, and Instagram with copious amounts of content both generated and consumed.

Spurring the growth of social media engagement and viewership online for the Super Bowl are some of its biggest social media stars including the players themselves, their outspoken celebrity fans, enigmatic commentators, and more. The televised Super Bowl provides the game while social media and its power users provide the priceless behind-the-scenes and insider content found no where else.

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in blog, Facebook, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

Top 10 Female Travel Instagram Accounts To Follow

Top 10 Female Travel Instagram Accounts To Follow

For the latest news and trends on top Instagrammers, bloggers, YouTubers, Facebook stars, & Snapchatters, subscribe to our industry digest newsletter!

The World's Best Female Travel Instagrammers, Bloggers & Accounts To Follow

Instagram recently hit 600 million users before the start of 2017—up 100 million just in the last 6 months (Instagram Blog). While Instagram's growth can in part be attributed to the roll out of "new" features (it's adapted over from rival Snapchat), its mainstream adoption and engagement is spurred on by top power users namely Instagram influencers, social media stars, and celebrities.

Instagram's popularity as one of the world's top social media platform for capturing and sharing photos/videos has helped many image-centric categories, interests, and accounts reach acclaim with millions. With its jaw-dropping scenescapes, wanderlust, and insider views, travel Instagrammers, bloggers, and accounts have become highly-sought after by audiences and brands alike.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

Instagram Case Study: How Maybelline Got Nearly 3.6 Million Likes During New York Fashion Week

Social media influencers have overthrown the beauty industry. Gone are the once-coveted celebrities and senior makeup artists. In are the social media stars with followings in the millions and content that spans for hours. Nonetheless, while there is an undeniable movement towards social media influencers as brand ambassadors and promoters, tension is still evident between the makeup industry’s traditions and the social media industry’s revolution (New York Times).

One brand in particular, Maybelline, has boldly thrust these two components together. Not only did Maybelline’s 2016 Fashion Week marketing campaigns capture audiences throughout social media, they also successfully encapsulated a seamless integration of influencers into a traditionally rigid and hierarchical industry. In our influencer marketing case study series, we go over Maybelline’s Instagram Fashion Week campaigns and break it down by brand goals, marketing approach, and results.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Brands Work With Influencers On Holiday Marketing Campaigns

Holiday Marketing Campaigns Brands Advertising With Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Learn How Brands Are Working With Influencers On This Year's Holiday Marketing Campaigns

It’s definitely the most wonderful time of the year for the advertising industry. The holidays represent a crucial time for businesses and marketers to reach audiences. Whether consumers are affected by the general spirit of giving or a driving need to spend, advertising during the season often see increases in important ad metrics and indicators of sales. As seen from 2015, ad impressions increased by 50%, click-through rates increased by 100%, direct traffic experienced an upshot of 150%, and conversion rates rose by 60% (Kissmetrics).

Nonetheless, some marketers are still facing issues reaching key audiences during the holidays. Increased competition during the last quarter among brand advertisers has traditionally made ad space during the holidays more expensive (Marketing Land). Even more, amongst the plethora of emotionally charged stories, marketers still have to fight to create the most compelling content. Influencer marketing can be an effective strategy to overcome these issues. Here's why and how it can fit into a holiday marketing campaign.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Social Media Platforms Track & Measure Video Views

How Does YouTube Facebook Instagram Snapchat Count Video Views

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media influencers, subscribe to our industry digest newsletter! 

How Does YouTube, Facebook, Instagram, Snapchat, Et. Al. Count Video Views?

Digital video is well on its way to becoming the most trafficked online media type—it’s been predicted that it will constitute over 80% of consumer internet traffic by 2020 (Cisco). Recent growth has been fueled by new platforms launched by the likes of Facebook, Snapchat, Twitter, and Instagram. These platforms have provided marketers and content creators with a variety of options to distribute and promote their videos, as well as engage with their audiences.

With the influencer marketing industry projected to be a 5 to 10 billion dollar global market within the next several years, a significant portion of these dollars will undoubtedly be spent on video marketing campaigns. As marketers invest more and more in digital video, measurement and accountability will become an increasing concern. Here we break down a key metric, video views across all major social media platforms, in order to give marketers a better idea of how to assess their video marketing campaigns.

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in blog, Influencer Marketing, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Influencer Marketing News: Musical.ly Tops 130M Users, Unhappy YouTubers & More

Influencer Marketing News Musically 130 Million UsersFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Musical.ly Has 130 Million Users, Birchbox Wins With Snapchat, Frustrated YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into how Birchbox used Snapchat to drive traffic, Musical.ly’s accomplishments, and more:

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Instagram Stories vs. Snapchat: Which Do Influencers Prefer?

Instagram Stories vs Snapchat Best Social Media Influencers Survey

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, and Facebook stars, subscribe to our industry digest newsletter!

Instagram Stories vs. Snapchat: Top Influencers Pick Best Social Media Platform

From 2014-2015, social media marketing grew 55% to nearly $11B with ad spend projected to reach $14B by 2018. Just in 2016, $3.2B has been spent on Instagram alone. While Snapchat has led the way for social media mobile app messaging and product innovations (capturing the attention spans of an entire millennial demographic), Facebook-owned Instagram has been quick to mimic these innovations and offer their own unique functionalities thus differentiating the two platforms (e.g. ability to tag users in Instagram Stories).

As brands and advertisers are continually seeking to evaluate the best social media platform, we surveyed a few of the platforms' top content creators, popular Instagrammers and Snapchatters (also generally termed as social media influencers) for their insight and take on which is best between Instagram vs. Snapchat. In addition to having intimate working knowledge of both platforms, many of these top Instagrammers and Snapchat influencers have experienced rapid growth and engagement on each making for a percipient head-to-head comparison.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

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