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  Influencer Spotlight

For the latest interviews, advice, & spotlight features with YouTubers, Instagrammers, bloggers, & top social media influencers, check out our weekly series below.

Influencer Spotlight: Family Fun Pack, Top YouTube Channel

Family Fun Pack YouTube Channel Spotlight Interview

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Spotlight Interview With Top YouTube Channel, Family Fun Pack

Family Fun Pack features a family of 7, focusing on the antics of the 5 kids — Alyssa, David, Zac, Chris, and Michael.  It is among the largest family-oriented YouTube channels, boasting 3.6M subscribers and 6.8 billion views on its videos. The channel gained popularity instantly with its first video where the twins are getting into bed. Since its first hit, the channel has developed massively, publishing videos on their trips to parks, vlogs, toys, challenges, food, clothes, and more. Family Fun Pack has worked with brands including Justice, Walt Disney World, Disney Channel, Best Fiends, ThredUP.com, and more.

Check out our exclusive interview with the family’s mother, Kristine:

Read More>>

in blog, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Linus Sebastian, Top YouTube Star

Linus Sebastion Tech Tips Interview YouTuber

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Spotlight Interview With Top YouTube Influencer, Linus Sebastian AKA LinusTechTips

Linus Sebastian is the YouTube influencer behind three major YouTube channels—LinusTechTips, Techquickie, and ChannelSuperFun—which have a combined following of over 4.5M subscribers. Notably, Sebastian's LinusTechTips is one of the most popular tech channels on YouTube (by subscriber count), and the content creator has become a trusted source of information thanks to his educational and entertaining tech reviews, showcases, buyer’s guides, and more. Videos on his channels have also been sponsored by a variety of well-known brands, including Google, LG, Samsung, and many others.

Read our exclusive interview with Sebastian to learn more about his journey to becoming a YouTube influencer.

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in blog, Influencer Marketing, Influencer Spotlight, YouTube Influencers

Influencer Spotlight: Rob Dyke, Top YouTube Star

Influencer Spotlight YouTuber Rob Dyke Interview

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Spotlight Interview With Top YouTube Influencer Rob Dyke

With 2.4M subscribers and over 280M video views to date, Rob Dyke is undoubtedly an internet storytelling phenomenon. Dyke began his YouTube career as a comedian known for his hilarious commentary series Why Would You Put That On The Internet?, a show which garnered more than 3M views in its first 8 months. Dyke's growth as a content creator led him to launch two new series, Seriously Strange and Anatomy of Murder, about mystery and crime, respectively.

Today, Dyke is known for giving audiences a unique storytelling experience containing both comedy and tragedy. Learn more about Rob Dyke, his path to YouTube stardom, and the way he collaborates with businesses to create sponsored content in Mediakix's exclusive interview.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Peanut Butter Gamer, Top YouTube Star

Peanut Butter Gamer Austin Hargrave Interview YouTuber

Spotlight Interview With Top YouTube Influencer, Peanut Butter Gamer

Austin Hargrave, better known to the YouTube community as Peanut Butter Gamer, creates hilarious video game shows where he makes comedic comments while he is playing a game on his YouTube channels, PeanutButterGamer and PBGGameplay, with a combined following of over 2 million subscribers. Alongside his funny gaming videos, Austin has created videos for top 10's, hacking, and more. He plays on a wide variety of games and is a big fan of playing Nintendo and Zelda, and has played other games including Minecraft, Terraria, and more.

In a previous Twitter Q&A, Austin mentions that he first started making videos in school while taking on a part-time job in pizza delivery. Here, Austin dives in a little further on his amazing journey becoming a YouTube phenom, how he creates his content, and how he partners with brands to promote ideas and products he believes in.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Raven Elyse TV, Fashion & Beauty YouTuber

Raven Elyse TV YouTuber Interview

Spotlight Interview With Top YouTube Beauty & Fashion Influencer, Raven Elyse

Since joining the YouTube community in 2013, Raven Elyse has garnered nearly 400k subscribers on her YouTube channel RavenElyseTV, with more than 27.5 million total video views. As a fashion and beauty specialist, Raven’s video tutorials cover hair and makeup tricks as well as a style lookbooks. In her weekly lifestyle vlog, Raven goes over the events of her week along with updates on her baby, Ziya. Raven exhibits an accessible lifestyle that the everyday girl can relate to. She has previously collaborated with brands including GlassesUSA.com, ThredUp, and more.

Check out Raven's exclusive interview with Mediakix as she shares on her vlogging start, favorite types of YouTube videos to make, what she looks for in brand collabs, motherhood, and more:

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Lisa Schwartz ‘Lisbug,’ Top YouTuber

Lisbug YouTube Influencer Spotlight Interview Lisa Schwartz

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Spotlight Interview With Lisbug, YouTuber Star

YouTuber Lisa Schwartz has over 1.9 million subscribers on her YouTube channel, Lisbug, and over 323 million views of her videos. Her videos range from song parodies of pop music like “Shake it Off” and “Wrecking Ball” (both eclipsing 12 million views each) to hilarious sketches of her trying kids food or beauty products. Her channel has been on YouTube for over nine years and she has since consistently provided her audience with funny and brash content. Alongside managing her YouTube channel, she has starred in several TV series, including voice acting for “Talking Tom and Friends”.

As a theater major native to Los Angeles, Lisa had a natural inclination to write and perform. Lisa first got started in her YouTube career after meeting the Fine Brothers, among other YouTubers, after an audition for a Comedy Central pilot. After starring in a couple of their videos, she decided to turn her hobby into a full-time job.

Check out Lisa's exclusive Mediakix interview as she gives her perspectives on her YouTube channel, content creation process, and future.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, YouTube Influencers

An Interview With YouTuber Star & Family Vlogger Chris Ballinger

Chris Ballinger YouTuber Family Vlogger YouTube Magician

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YouTube Influencer Spotlight Interview: Family Vlogger Chris Ballinger

Husband and father of three, family vlogger Chris Ballinger began his successful YouTube channel, Ballinger Family, as a way to share magic tricks and family adventures with YouTube's massive audiences. Since becoming a full-time vlogger in 2014, Ballinger's often hilarious and always genuine videos have attracted over 600,000 subscribers and earned a remarkable 110 million video views to date.

In addition to creating engaging content for his YouTube channel, Ballinger also co-authored the New York Times best-selling book, "Self-Help," with his sister and fellow viral YouTuber star Miranda Sings, and often performs live with his sister at events. In the following influencer spotlight interview, Ballinger discusses how losing his job helped launch his YouTube career, his predictions for the future of vlogging, and his advice for aspiring YouTubers today.
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in blog, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Snapchat Star DJ Khaled

DJ Khaled Snapchat Marketing Influencer Spotlight

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, & bloggers!

DJ Khaled Reigns Supreme As King Of Snapchat

With 200 million active users, Snapchat is fast-becoming the social media platform of choice for a young generation that embraces the fleeting nature of the content and the authenticity of the platform's top Snapchat influencers. Though several young digital stars have used Snapchat's Stories - the name for each day's collection of short videos or photos that disappear from the channel after 24 hours - to acquire large, engaged audiences, perhaps no one has figured out how to attract Snapchat users better than DJ Khaled (Snapchat handle: @djkhaled305). From Khaled's memorable, oft-repeated bits of wisdom to the consistency with which he posts, we examine the reasons why this unlikely Snapchat celebrity is now one of the world's most magnetic social media influencers.Read More>>

in blog, Influencer Spotlight, Snapchat Influencers, Social Media Influencers

Influencer Spotlight Interview With White On Rice Couple

White On Rice Couple Interview Feature Spotlight Influencer

For the latest news, trends, and interviews with top bloggers, YouTubers, Instagrammers, & social media influencers, subscribe to our industry digest newsletter!

Feature Interview With White On Rice Couple

Based out of Orange County, California, Todd Porter and Diane Cu of White On Rice Couple blog are one the world's most sought after commercial and editorial food photographers, stylists, art directors, and filmmakers. Stemming from their love of cooking and zeal for local culture, gardening, and travel, White On Rice Couple started their blog to share their hobbies and begin writing more extensively about food.

Since the launch of their blog White On Rice, Todd and Diane have fulfilled their dream of authoring a cookbook (Bountiful - selected as Amazon's Editor's Picks For Best Cookbook 2013, with additional rave reviews from Food & Wine and bon appétit), and have been featured in both the Los Angeles Times and Washington Post.

To find out everything from how they got started to their latest travel adventures, read our latest feature interview with top food photographers and stylists Todd and Diane from White On Rice Couple blog:

Read More>>

in blog, Influencer Spotlight, Lifestyle Bloggers, Social Media Influencers

PewDiePie’s New YouTube Multi-Channel Network, Revelmode

Multi Channel Network RevelMode From Top YouTuber PewDiePie

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Top YouTuber PewDiePie Debuts His Own Multi-Channel Network, Revelmode

If it wasn't enough to be searched on YouTube nearly as much as Beyoncé or be the second most popular search after music, top YouTube influencer PewDiePie will now have his own multi-channel network (commonly abbreviated as "MCN" or YouTube MCN) by way of Disney-owned Makers Studios. In 2014, Disney purchased Makers Studios (also a multi-channel network) for a sum total of nearly $1 billion dollars ($500 million in cash and stocks with an additional $450 million performance bonus).

Essentially a multi-channel network within another MCN, Revelmode will be headed by top YouTuber and gamer, PewDiePie, as the newest YouTube network's creative director. At 26, PewDiePie (who's real name is Felix Kjellberg) is best known for his unique commentary style on "Let's Plays" (a popular type of YouTube gaming format) and humorous "vlogs" (video-blogs). Forbes recently profiled PewDiePie as the richest YouTuber millionaire of 2015. To date, PewDiePie's YouTube channel has close to 42 million subscribers, nearly 11 billion total video views, and his most popular YouTube video "A Funny Montage" has over 71 million video views.

Here's what you can expect from YouTube star PewDiePie's new multi-channel network, Revelmode:Read More>>

in blog, Branded Content With Influencers, Influencer Marketing News, Influencer Spotlight, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

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