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Industry Spotlight: Fairmont Hotel's Mansi Vagt Shares On Influencer Marketing, Social Media & More
With 75 properties around the globe, Fairmont Hotels is one the world's leading luxury hotel chains. While each Fairmont property has a unique feel, from The Plaza in the heart of New York City to Banff Springs Hotel located in one of Canada's most picturesque national parks, all provide visitors with incredible experiences and impeccable service.
Recently acquired by AccorHotels, Fairmont is at the forefront of the hospitality industry. Through influencer partnerships, the brand has further strengthened its reputation as a leading luxury hotel chain. Sponsorships with top influencers have enabled Fairmont to share the unique experiences that are available at its breathtaking properties with a vast audience of social media users.
We spoke with Mansi Vagt, Executive Director Of eCommerce & Digital Marketing at AccorHotels, to learn about the company's success with influencer marketing as well as emerging trends within the hospitality industry.