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  Influencer Spotlight

For the latest interviews, advice, & spotlight features with YouTubers, Instagrammers, bloggers, & top social media influencers, check out our weekly series below.

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & livestreamers!

Exclusive Interview With Sjana Elise Earp, The Yoga Expert With 1.4M+ Instagram Followers

Though only 23 years old, Sjana Elise Earp's many accomplishments are difficult to count. The Australian model, yoga instructor, blogger, and influencer empowers audiences worldwide with inspirational content surrounding health and wellness. No matter the social channel, Earp prides herself on being honest and authentic with her followers, a characteristic to which she credits much of her success.

We sat down with Earp to discuss her rise to online fame, how she approaches sponsored content, and how she uses social media as a tool to inspire. Hear from the uplifting Instagram influencer herself in our exclusive interview.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Exclusive Interview with VidCon CEO, Jim Louderback

Exclusive Interview with VidCon CEO, Jim Louderback

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & livestreamers!

Industry Spotlight: VidCon's Jim Louderback Discusses The Future & Trends Of Online Video & Influencer Marketing

Since its inception in 2010, VidCon has become the world's largest online video conference of its kind. No other event unites over 30,000 online video creators, fans, and businesses in physical space to celebrate video's present and future.

Online video industry veteran and entrepreneur, Jim Louderback took over the role of VidCon CEO in September 2017. His resume is a dizzying one, with accomplishments that include starting, running, and selling multiple successful businesses. Previously he held the role of VidCon's programming executive but now looks to shape the event to serve audiences worldwide.

We sat down with Louderback to discuss fascinating questions like, "What is the future of online video?" and "What will the next social video platforms look like?" See how he predicts influencer marketing will progress in the coming years and what's in store for VidCon 2018 in our exclusive interview.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Travel Vloggers Settie & Garrett Gee Of “The Bucket List Family”

Exclusive Interview With Travel Vloggers Settie & Garrett Gee Of “The Bucket List Family”

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

The Extraordinary Story Of How Settie & Garrett Gee, Creators Of "The Bucket List Family", Left Everything Behind To Travel The World

Young parents Settie and Garrett Gee made a drastic change in August 2015. The couple sold their belongings and set out on a journey across the world with their children Dorothy and Manilla.

Fast forward to the present, the Gee family is still seeing just how much the world has to offer and sharing their experiences along the way via their blog, YouTube, and Instagram. They've won the hearts of more than a million people across social media and are popularly referred to as "The Bucket List Family."

As they continue to make their mark on online video, the Gee family is doing so with positivity and humor. We sat down with Settie to discuss the family's travels to date, the process of building a YouTube channel, and how to navigate influencer partnerships.

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in blog, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Exclusive Interview With Billy Wingrove & Jeremy Lynch, The YouTubers Behind F2Freestylers

Exclusive Interview With Billy Wingrove & Jeremy Lynch, The YouTubers Behind F2Freestylers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How Billy Wingrove & Jeremy Lynch Built F2Freestylers, YouTube's Ultimate Soccer Skills Channel

Talented soccer players Billy Wingrove and Jeremy Lynch met in 2010 through their shared passion for soccer trick shots. The duo created their YouTube channel F2Freestylers in 2011 and the rest is history.

Whether in the form of a soccer tutorial, prank or challenge, the two friends impress their audience of more than six million with equal parts humor and raw athletic ability. We sat down with both Billy and Jeremy to discuss their social media journey thus far, how they approach creating videos and sponsored content, and more.

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in blog, Influencer Marketing, Influencer Spotlight, YouTube Influencers

How Two Friends Created @MyTherapistSays, A 2.4+ Million Follower Instagram Meme Empire

How Two Friends Created @MyTherapistSays, A 2.4+ Million Follower Instagram Meme Empire
Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Meet Lola Tash & Nicole Argiris, Interview With The Meme Creators Behind @MyTherapistSays

In the past few years, internet memes have become a full-blown popular cultural phenomenon. Enter Lola Tash and Nicole Argiris, two childhood friends who decided to make a collaborative Instagram meme page as a way of keeping in touch. Their account @MyTherapistSays has grown at an astonishing pace since its creation in 2015, with more than 2.4 million followers to date.

Their impressive growth has yielded exciting projects — an upcoming book, a clothing line, and brand sponsorships on Instagram including Hinge, Urban Decay, and Tinder. We sat down with Lola and Nicole to discuss brand partnerships, social media as a career, and the unique relationships between influencers and their fans.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

How Baidu Leverages Influencers To Advertise Its Global Mobile Apps

How Baidu Leverages Influencers To Advertise Its Global Mobile Apps

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Baidu Markets With Influencers To Promote Mobile App Downloads

Founded in 2000, Baidu has grown to become one of China's most innovative web service companies. With over 40,000 employees around the world, the internet provider is a global leader in artificial intelligence (AI) design and also develops widely popular social networks and mobile apps.

Social media and more specifically influencer marketing have become an essential part of the company's global advertising strategy. We spoke with Yin Lin, Global Marketing Manager, who oversees the promotion of Baidu's Facemoji Keyboard to social media users worldwide. Read on to learn more about how Lin uses influencer marketing to drive app downloads and promote Baidu to a global audience.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Sponsored Content With Influencers

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

An Inside Look At Megan Batoon's Success As A YouTuber, Dancer & Entrepreneur

Megan Batoon is a woman of many talents. The dancer and actress joined YouTube in late 2010 to post choreography videos and in the time since has expanded into cooking, vlogging, and an original merchandise line.

Just last month, Batoon partnered with Nike to promote its Nike Air VaporMax line. As she continues to make her mark on the online world, Batoon is doing so with grace, class, and humor. We sat down with the creator to discuss influencer marketing, her career to date, and more.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Inside Look: How Acclaimed Food Blogger Lindsay Ostrom Turned Her Love Of Cooking Into A Social Media Career

Food influencers across the internet are inspiring millions to step into the kitchen. Lindsay Ostrom of the food blog Pinch of Yum is one influencer who has found a way to stand out in the saturated space of food bloggers, Instagrammers, and YouTubers. Ostrom brings recipes of all types to her Instagram audience of half a million and boasts partnerships with brands among the likes of Chobani, Land O'Lakes, and more.

We interviewed the recipe creator to learn about how she turned her love of cooking into a full-time career on social media, and to get an inside look into her creative process and forthcoming projects.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Exclusive Interview With Fitness Influencer Tammy Hembrow

Top fitness influencers inspire and motivate global audiences through their aspirational social media content, enviable physiques, and incredible feats of athleticism. With over 7 million followers on Instagram and nearly one million YouTube subscribers, Australian Tammy Hembrow is one of the world’s most popular fitness stars, winning Cosmopolitan’s Woman Of The Year Award for social media fitness in 2017.

Tammy collaborates with notable brands including Good American, Fashion Nova, and Women’s Best. See how Tammy got her start on social media, her best business tips, how she works with brands, and more in our exclusive interview.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

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