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  Influencer Spotlight

For the latest interviews, advice, & spotlight features with YouTubers, Instagrammers, bloggers, & top social media influencers, check out our weekly series below.

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

Influencer Spotlight: Exclusive Interview With YouTuber Behind Cooking Channel SORTEDfood

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How SORTEDfood Went From A Group of Friends In A Pub To One Of The Most Popular Cooking Channels On YouTube

SORTEDfood started with scribbled recipes in pubs. Now, eight years and over 1.7 million YouTube subscribers later, friends Ben, Barry, Mike, and Jamie are helping anyone who lacks the knowledge or confidence in the kitchen to become a stellar home chef. They’ve partnered with brands like Co-op, Ford, Android Pay and more to bring fresh content to an audience on YouTube that’s full of food enthusiasts, first-time chefs, and pros looking for new challenges.

Through recipes, challenges, cooking lessons and more, the SORTEDfood team is changing how millions approach food. We caught up with Jamie Spafford — one of the founding members of SORTEDfood — to get the inside scoop on the journey behind one of the largest online cooking shows and to find out what’s coming next from the SORTEDfood team in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive: Interview With Gaby Dalkin of What’s Gaby Cooking

Exclusive: Interview With Gaby Dalkin of What’s Gaby Cooking

For the latest news and trends on top bloggers, Instagrammers, and more, subscribe to our industry digest newsletter!

How Gaby Dalkin Went From Grilled Cheese Enthusiast To Top Food Blogger and Cookbook Author

Gaby Dalkin didn't always have the sophisticated palette we associate with talented chefs of her caliber. In fact, her culinary adventure started with grilled cheese and pasta. With the help of culinary school, a lot of hard work, and one particularly straightforward teacher, Dalkin became a wildly popular food blogger and cookbook author.

Dalkin learned early on that in order to succeed in creating content online, one has to fully commit. Years later, she's preparing for the release of her second cookbook, creating her own product lines for Williams-Sonoma, and inspiring hundreds of thousands of followers on her blog and Instagram account with her recipes.

We caught up with her to find out more about her journey to success in food blogging, her favorite way to use avocados, and what's next for What's Gaby Cooking. Read our exclusive interview below.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Exclusive Interview With Instagram Photographer Kyle Huber

Exclusive Interview With Instagram Photographer Kyle Huber

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Go Inside Kyle Huber's Unique Sense of Perspective In This Exclusive Interview

Using forced perspective, Instagram influencer and photographer Kyle Huber challenges our idea of what’s real and what’s possible. In the world of his photographs, cars, trees, people, and more shrink and expand, creating scenes that are surreal and full of wonder.

Trained as a graphic designer, Huber didn’t start taking photographs with the intention of becoming one of the most prominent influencers on Instagram. But after five years (and a lot of hard work) on the platform, he’s amassed a following of over 225,000 on his account, asenseofhuber, and has worked with dozens of brands like Fossil, Google Maps, Chevrolet, Budweiser, Esquire, and more.

We went behind-the-scenes with Huber to learn more about his path to becoming a photographer on Instagram, his career, and how he captures a sense of magic in his photographs.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Interview With Fashion Blogger and Instagrammer, Iga Wysocka

Influencer Spotlight: Interview With Fashion Blogger and Instagrammer, Iga Wysocka

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Iga Wysocka Shows Her Followers The World Through Fashion & Photographs

Fashion blogger and Instagrammer Iga Wysocka is an expert in bringing together her love of fashion and traveling. She’s traveled the globe in hundreds of different outfits, sharing her style with her followers and inspiring others to explore fashion and the world around them.

Wysocka’s career as an influencer started the way so many do: With a passion. Drawing inspiration from the finest fashion photography online and in magazines, Wysocka began creating her own content. She’s built a following of like-minded travelers and fashion enthusiasts through her blog and Instagram account, and that following continues to grow.

Read our exclusive interview with Iga Wysocka to learn more about her career, her aspirations, and the fashion staples she can’t live without.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Influencer Spotlight: Interview With Instagrammer Chris Burkard

Influencer Spotlight: Interview With Instagrammer Chris Burkard

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Chris Burkard Brings Us Closer To Nature, One Photo At A Time

From surfboards to pieced together Cold War-era helicopters, Chris Burkard’s been known to transform the way his fans see the world by telling visual stories from a different angle. Home to the Northern Lights, Redwood forests, deep canyons and towering mountains, Burkard’s Instagram account is full of evidence that he’s willing to go to the extra mile for the perfect shot.

Chris is one of the most popular talents on Instagram with over 2.6 million followers, and his work has inspired countless creatives through the platform. After authoring books and giving TED talks, Burkard released his short documentary film, Under An Arctic Sky, in April 2017, and is busy touring. We caught up with him to get a behind-the-scenes look at his most extreme experiences, the story behind his film, and how he aims to inspire people through his photos.

Read our exclusive interview below.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Influencer Spotlight: Interview With My Nguyen Of My Health Dish

Influencer Spotlight: Interview With My Nguyen Of My Health Dish

For the latest news on top influencers, social media trends, and influencer marketing resources, subscribe to our industry digest newsletter!

Go Behind The Recipes & Photos In Our Interview With My Nguyen, Creator of My Healthy Dish

From casually sharing recipes with her family and friends to building an audience of nearly a million followers on Instagram, writing a cookbook, and traveling the world to cook and share her experiences all over the globe, My Nguyen's journey to becoming an influencer has encompassed five years of excitement, evolution, and plenty of learning opportunities. My Healthy Dish now sees hundreds of thousands of viewers, fans, and followers every day and is home to healthy recipes, beautiful photos, health tips, and My's travel log.

Though her personal definition of "healthy" has evolved over the last five years, My Healthy Dish's mission hasn't changed. My makes healthy cooking and eating easy, accessible, and fun for her fans and followers and has inspired thousands to change and develop their relationship with food through her blog, Instagram, YouTube, Facebook, and more.

Learn more about My's process, her favorite guilty pleasure food, and what's next for My Healthy Dish in our exclusive interview.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers

Influencer Spotlight: Interview With Snapchat Star CyreneQ

Influencer Spotlight: Interview With Snapchat Star CyreneQ

Subscribe to our industry digest for the latest news, trends, and exclusive interviews with top Instagrammers, YouTubers, bloggers, & Snapchatters!

Dive Into The Story Behind CyreneQ's Snapchat Masterpieces And What Led Her To 10-Second Stardom

Cyrene Quiamco didn’t set out to become a Snapchat star. That’s the way it so often goes for today’s top influencers and creators. Through hard work, a passion for art in digital mediums, and with the help of a sidekick named Ele, CyreneQ went from Snapchat archivist to one of the platform’s most popular artists and personalities.

After admiring work from the growing artist community on Snapchat, Cyrene found herself wanting to preserve the disappearing works, so she started the11thsecond.com. It wasn’t long after she embarked upon a mission to preserve works that she began creating and sharing her own work on Snapchat. From celebrity selfies to the World’s Smallest Mona Lisa, Cyrene is a key part of the art community on Snapchat.

We spoke with Cyrene to get the behind-the-scenes look at her rise to Snapchat stardom, the story behind her work, and the process that leads to some of her best works.

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in blog, Influencer Marketing, Influencer Spotlight, Snapchat Influencers, Social Media Influencers

Influencer Spotlight: Interview With @doyoutravel’s Instagrammer, Jack Morris

Influencer Spotlight: Interview With @doyoutravel’s Instagrammer, Jack Morris

For the latest news and trends on top Instagrammers, YouTubers, Snapchatters, and social media stars, subscribe to our industry digest newsletter!

Jet Setting With Instagrammer & Travel Photographer Jack Morris Of @doyoutravel

Jack Morris is the world traveler and professional photographer behind doyoutravel, his travel-focused Instagram account with over two million followers. He's known for his dreamy photographs of the most scenic places on Earth and is admired for his incredible lifestyle as a travel Instagrammer and a top Instagram influencer. 

Using Bali as his home base, Morris and his girlfriend, Lauren Bullen, traverse the globe in search of one-of-a-kind experiences, adventures, and the perfect shot. Check out Jack Morris’s exclusive interview with Mediakix as he highlights the behind-the-scenes perspective on his journey, his photos, and how he keeps up the nomadic lifestyle.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Interview With Instagram Star, Murad Osmann

Influencer Spotlight: Interview With Instagram Star, Murad Osmann

For the latest news, trends, and influencer spotlights on top social media influencers and creators, subscribe to our industry digest here!

Go Behind The Scenes With Murad Osmann, Top Instagrammer & Creator of The #FollowMeTo Series

Murad Osmann and his wife Nataly are responsible for originating one of the most iconic photo compositions on Instagram — one that would go on to inspire hundreds of photographers and travelers all over the world. Now familiar to anyone with a penchant for travel photography, Osmann’s #FollowMeTo series has drawn over 4.5 million fans to his account and given way to a book filled with the most popular photos from the series and the stories behind them.

Since the first #FollowMeTo photo in 2011, Murad and Nataly have been to dozens of countries, taken hundreds of photos, and shared their travels with millions. We caught up with Osmann to get the inside scoop on the beginnings of #FollowMeTo, his inspiration, and his advice for aspiring creators.

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in blog, Fashion Influencers, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Spotlight Interview: Behind The Lens With Top Instagrammer, Stefano Tratto

Spotlight Interview: Behind The Lens With Top Instagrammer, Stefano Tratto

For the latest news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Spotlight: Behind The Scenes With Top Instagrammer Stefano Tratto

Stefano Tratto has built a veritable fashion and lifestyle empire on Instagram. But it all started as a joke.

Now one of Italy’s top Instagrammers with over 1.2 million followers, Tratto didn’t always intend to be a force of culture and influence on Instagram. In fact, it was his friends who were responsible for the foundation of what would one day become a full-time job as a social media influencer.

We caught up with Stefano to talk about how he got started on Instagram, how he engages with his followers, and how his career started with a prank.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

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