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  Influencer Spotlight

For the latest interviews, advice, & spotlight features with YouTubers, Instagrammers, bloggers, & top social media influencers, check out our weekly series below.

Exclusive Interview With Top Instagram Artist, Amanda Oleander

Exclusive Interview With Top Instagram Artist, Amanda Oleander

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Influencer Spotlight: Meet Amanda Oleander, Instagram Artist & Periscope Standout

California-based artist Amanda Oleander (@amandaoleander) maintains a devoted following of nearly half a million on Instagram alone. Her impressive portfolio of work can be summed up in a single word: honesty. Perhaps best known for her illustrations, Oleander captures the uniquely human moments of private life. Whether it be snuggling with warm laundry that's just come out of the dryer or eating pizza in bed.

We sat down with the talented artist to discuss her creative process, her advice for growing a following online, and how she approaches sponsored content. Hear from Oleander herself in an exclusive interview below.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Exclusive Interview With Travel Instagrammer Suzanne Bruch Of @wonderful_places

Exclusive Interview With Travel Instagrammer Suzanne Bruch Of @wonderful_places

How Travel Instagrammer Suzanne Bruch Of Wonderful Places Amassed 10M+ Followers

Travel enthusiast Suzanne Bruch started on Instagram in 2012 and in the span of six short years has amassed a dedicated following of over 15 million across four accounts. Her most followed account @wonderful_places is an amalgamation of the world's most stunning destinations, ranging from Krabi, Thailand to the Swiss Alps. Bruch sets herself apart from the web's countless travel influencers by curating images and videos from some of the best travel photographers around.

We sat down with Bruch to discuss her social media career to date, the elements necessary for building a viral travel account, and her approach to sponsored content. Read on to hear from the influencer herself in an exclusive interview.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How The Crazy Gorilla Found Viral Facebook Video Fame

During the summer of 2011, Anthony Nguyen was approaching his senior year of high school. He and a group of friends posted a comedic video on YouTube, which amassed 5,000 views in just a week on a channel with zero subscribers. Fast forward seven years and Nguyen is still running the same The Crazy Gorilla channel with his childhood friend Ramon Guzman.

Together the pair has created some of the internet's most engaging video content — their Facebook video comparing Donald Trump to Mean Girls has 27 million views. They also have one of the first original Facebook Watch shows, Mexican Survival Guide, that's winning the hearts of millions online.

We sat down with Nguyen to discuss his social media journey in-depth, the ingredients necessary for creating viral content, and the current state of the influencer industry, particularly as it relates to YouTube MCNs. Get to know the motivated and insightful creator here.

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Monetization, Social Media Influencers, YouTube Influencers

Meet Roi Fabito, Creator Of The Wildly Popular YouTube Channel Guava Juice

Meet Roi Fabito, Creator Of The Wildly Popular YouTube Channel Guava Juice

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How Roi Fabito Built His 9.3 Million Subscriber YouTube Empire, Guava Juice

Since his YouTube debut in 2006, Roi Fabito has built an igloo out of plastic cups, filled an entire bathtub with gummy bears, and even created multiple music videos. The 26-year-old's online success is staggering. His popular YouTube channel Guava Juice attracts upwards of 9.3 million subscribers and on Instagram and Facebook he maintains 1.4 million and 926,000 followers respectively.

We sat down with the popular lifestyle YouTuber to discuss his rigorous content schedule of posting a new video every day, his approach to sponsored content, and his hopes for social media's future. Hear from Fabito himself in an exclusive interview:

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in blog, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Jessica Sorkin, The Instagram Meme Influencer Captivating Audiences Everywhere

Few people are as honest online as Jessica Sorkin. Her highly successful Instagram meme account @TheHandyJ addresses topics of all sorts. Many of her memes poke fun at the perils of intimacy and relationships, while others hilariously adapt popular shows and movies like Keeping Up with the Kardashians and Remember the Titans.

Sorkin maintains nearly 600,000 dedicated fans on Instagram alone. We sat down with the creative mastermind to discuss how her master's degree in Marriage and Family Therapy plays into her memes, what it takes to make a viral meme, and her plans for the future.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers

Exclusive Interview With Arhaus’ Director Of Digital Marketing & Analytics, Steve Bauer

Exclusive Interview With Arhaus’ Director Of Digital Marketing & Analytics, Steve Bauer

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers! 

Industry Spotlight: Arhaus' Steve Bauer Discusses Influencer Marketing, Emerging Trends & More

Founded in the heart of the American Midwest, Arhaus is one of the country's premier furniture and décor brands. Its name is derived from the German word "Aarhus," meaning house. Since its beginning in 1986, the company has expanded to more than 70 U.S. locations and steadily grown into the retail powerhouse it is today.

We spoke with Steve Bauer, Director of Digital Marketing and Analytics at Arhaus, about the company's evolving social media strategy, the importance of leveraging influencers in the digital age, and emerging trends in the furniture space. Read the interview below:

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in blog, Influencer Marketing, Influencer Spotlight

Meet Riley Beek, The Mastermind Behind One Of Instagram’s Largest Meme Pages

Meet Riley Beek, The Mastermind Behind One Of Instagram’s Largest Meme Pages

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

How Riley Beek, Creator Of The @bitc.h Instagram Page, Used Viral Memes To Build A Career

Instagram influencer Riley Beek never dreamed she would pursue social media as a career. Enter her Instagram account @bitc.h, a meme page delivering some of the internet's most hilarious content to a fanbase of over 5.2 million.

Beek satiates millennial appetites with memes poking fun at friends, relationships, school, and money. With consistent references to shows like SpongeBob SquarePants and Keeping Up with the Kardashians, she ties in cultural references while brining a fresh perspective to everyday life.

We sat down with the accomplished meme creator to learn about her career so far, discuss her strategies for creating sponsored content, and to uncover what it takes to build a success meme page.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Exclusive Interview With Trey Kennedy, Internet Comedy Star & Rising Musician

Exclusive Interview With Trey Kennedy, Internet Comedy Star & Rising Musician

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Trey Kennedy, The Comedy Influencer Creating Hilarious Short-Form Video Content On Facebook & Instagram

Social media comedian Trey Kennedy started his career on the fallen app Vine but has since moved on to achieve massive success on Instagram and Facebook. In total, Kennedy maintains over 2.3 million followers across social media platforms and continues to grow.

No matter the topic, Kennedy brings creativity, relatability, and humor to his online videos and skits. His online success has also made way for a music career, which includes a 2016 EP and a soon to be released music project. We sat down with Kennedy to discuss his career thus far, his strategies for incorporating branded messaging into his content and his thoughts about the forthcoming Vine 2.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Vine Influencers

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Irene Lara, The Globally Popular Influencer Behind Studio4Lara

Irene Lara is a woman of ambition. She is a mother, entrepreneur, fashion blogger, Instagram influencer and soon to be YouTuber. Though she was born in Spain she's by all accounts a citizen of the world, constantly traveling to new cities and sharing her experiences online. Whether sharing her latest fashion finds with an audience of nearly one million or documenting her worldwide travels, Lara constantly entertains.

As she continues to make her mark, the fashion expert is doing so with positivity and grace. We sat down with Lara to discuss her journey to becoming a social media influencer, her advice for creating sponsored content and her future plans.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

How Yogi, Blogger & Health Enthusiast Sjana Elise Earp Built An Online Empire

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Exclusive Interview With Sjana Elise Earp, The Yoga Expert With 1.4M+ Instagram Followers

Though only 23 years old, Sjana Elise Earp's many accomplishments are difficult to count. The Australian model, yoga instructor, blogger, and influencer empowers audiences worldwide with inspirational content surrounding health and wellness. No matter the social channel, Earp prides herself on being honest and authentic with her followers, a characteristic to which she credits much of her success.

We sat down with Earp to discuss her rise to online fame, how she approaches sponsored content, and how she uses social media as a tool to inspire. Hear from the uplifting Instagram influencer herself in our exclusive interview.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

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