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  Influencer Spotlight

For the latest interviews, advice, & spotlight features with YouTubers, Instagrammers, bloggers, & top social media influencers, check out our weekly series below.

How Baidu Leverages Influencers To Advertise Its Global Mobile Apps

How Baidu Leverages Influencers To Advertise Its Global Mobile Apps

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Baidu Markets With Influencers To Promote Mobile App Downloads

Founded in 2000, Baidu has grown to become one of China's most innovative web service companies. With over 40,000 employees around the world, the internet provider is a global leader in artificial intelligence (AI) design and also develops widely popular social networks and mobile apps.

Social media and more specifically influencer marketing have become an essential part of the company's global advertising strategy. We spoke with Lin Min, Global Marketing Manager, who oversees the promotion of Baidu's Facemoji Keyboard to social media users worldwide. Read on to learn more about how Min uses influencer marketing to drive app downloads and promote Baidu to a global audience.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Sponsored Content With Influencers

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

An Inside Look At Megan Batoon's Success As A YouTuber, Dancer & Entrepreneur

Megan Batoon is a woman of many talents. The dancer and actress joined YouTube in late 2010 to post choreography videos and in the time since has expanded into cooking, vlogging, and an original merchandise line.

Just last month, Batoon partnered with Nike to promote its Nike Air VaporMax line. As she continues to make her mark on the online world, Batoon is doing so with grace, class, and humor. We sat down with the creator to discuss influencer marketing, her career to date, and more.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Exclusive Interview With Food Blogger Lindsay Ostrom Of Pinch Of Yum

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Inside Look: How Acclaimed Food Blogger Lindsay Ostrom Turned Her Love Of Cooking Into A Social Media Career

Food influencers across the internet are inspiring millions to step into the kitchen. Lindsay Ostrom of the food blog Pinch of Yum is one influencer who has found a way to stand out in the saturated space of food bloggers, Instagrammers, and YouTubers. Ostrom brings recipes of all types to her Instagram audience of half a million and boasts partnerships with brands among the likes of Chobani, Land O'Lakes, and more.

We interviewed the recipe creator to learn about how she turned her love of cooking into a full-time career on social media, and to get an inside look into her creative process and forthcoming projects.

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in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Exclusive Interview With Fitness Influencer Tammy Hembrow

Top fitness influencers inspire and motivate global audiences through their aspirational social media content, enviable physiques, and incredible feats of athleticism. With over 7 million followers on Instagram and nearly one million YouTube subscribers, Australian Tammy Hembrow is one of the world’s most popular fitness stars, winning Cosmopolitan’s Woman Of The Year Award for social media fitness in 2017.

Tammy collaborates with notable brands including Good American, Fashion Nova, and Women’s Best. See how Tammy got her start on social media, her best business tips, how she works with brands, and more in our exclusive interview.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

Exclusive Interview With Skyy John, The Cocktail Mastermind Behind Tipsy Bartender

Exclusive Interview With Skyy John, The Cocktail Mastermind Behind Tipsy Bartender

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With Cocktail Expert & Facebook Star, Skyy John of Tipsy Bartender

If you’re a fan of cocktails you’ve probably heard of Tipsy Bartender. In seven short years Skyy John, the expert behind the online brand, has turned his love for drinks and entertainment into a full-blown digital media company. On Facebook alone, Tipsy Bartender maintains an astonishing 20.8 million page likes. His presence on YouTube and Instagram is similarly impressive, with 3.3 million subscribers and followers on each platform.

When Skyy isn’t brainstorming new cocktail ideas or collaborating with friends, he’s inspiring drink enthusiasts and beginners everywhere. Learn more about his journey as a social media influencer and what the future holds for Tipsy Bartender in our exclusive interview:

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Social Media Influencers, YouTube Influencers

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

YouTube Travel Vlogging With Filmmaker And Photographer Sawyer Hartman

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Influencer Spotlight With YouTube Adventure Vlogger Sawyer Hartman

Sawyer Hartman is among the premiere social media influencers online. He commands approximately 1.8 million subscribers on his YouTube channel and over 727,000 followers on his Instagram account. Pictured in front of the camera and filming behind, Sawyer is known for his dramatic take on travel videos. Sawyer’s take on YouTube travel vlogging is one-of-a-kind, transforming everyday moments into high-quality short films.

We sat down with Sawyer in an exclusive interview to learn more about his style, the development of his career, and the way he works with brands.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

Exclusive Interview With Vat19, A Curiously Awesome Top YouTube Channel

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Influencer Spotlight: How Jamie Salvatori Of Vat19 Drives Sales On YouTube

If you’ve ever seen a wacky video of a full-grown man eating a gummy worm the size of a human arm, you’ve probably seen Vat19 in action. With over 4.1 million subscribers, Vat19’s YouTube channel has not only become the mainstay of its retail business, but also has transformed the company into a content leader. The zany channel features hilarious challenges, extraordinary experiments, and best of all, gigantic candy.

Jamie Salvatori, founder and content creator behind Vat19, gives us the details on how he’s leveraged social media marketing and influencer marketing to promote his e-commerce company on YouTube.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Exclusive Interview With Fairmont’s Executive Director Of eCommerce & Digital Marketing, Mansi Vagt

Exclusive Interview With Fairmont’s Executive Director Of eCommerce & Digital Marketing, Mansi Vagt

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Industry Spotlight: Fairmont Hotel's Mansi Vagt Shares On Influencer Marketing, Social Media & More

With 75 properties around the globe, Fairmont Hotels is one the world's leading luxury hotel chains. While each Fairmont property has a unique feel, from The Plaza in the heart of New York City to Banff Springs Hotel located in one of Canada's most picturesque national parks, all provide visitors with incredible experiences and impeccable service.

Recently acquired by AccorHotels, Fairmont is at the forefront of the hospitality industry. Through influencer partnerships, the brand has further strengthened its reputation as a leading luxury hotel chain. Sponsorships with top influencers have enabled Fairmont to share the unique experiences that are available at its breathtaking properties with a vast audience of social media users.

We spoke with Mansi Vagt, Executive Director Of eCommerce & Digital Marketing at AccorHotels, to learn about the company's success with influencer marketing as well as emerging trends within the hospitality industry.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

Lil BUB Is The Cat That Knows Instagram Is Where It’s At

Lil BUB Is The Cat That Knows Instagram Is Where It’s At

For the latest news on today's top Instagrammers, YouTubers, and social media influencers subscribe to our industry digest newsletter!

Exclusive Interview With Lil BUB, Top Pet Influencer & Celebrity Cat

Known for her hanging tongue and disarming gaze, Lil BUB has melted the hearts of everyone on Instagram. As a social media influencer, Lil BUB is followed by 1.6 million users on Instagram who are on the lookout for a daily dose of cute. Lil BUB's Instagram account is filled with adorable pictures, silly videos, and the occasional brand partnership.

We chat with Lil BUB’s owner, Mike Bridavsky, to learn more about her and how he’s leveraged social media to transform his pet into a superstar.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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