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Industry Spotlight: Arhaus' Steve Bauer Discusses Influencer Marketing, Emerging Trends & More
Founded in the heart of the American Midwest, Arhaus is one of the country's premier furniture and décor brands. Its name is derived from the German word "Aarhus," meaning house. Since its beginning in 1986, the company has expanded to more than 70 U.S. locations and steadily grown into the retail powerhouse it is today.
We spoke with Steve Bauer, Director of Digital Marketing and Analytics at Arhaus, about the company's evolving social media strategy, the importance of leveraging influencers in the digital age, and emerging trends in the furniture space. Read the interview below: