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Influencer Brand Partnership: What Do Influencers Look For In A Brand Partnership?
Over the years, we at Mediakix have made an effort to connect with top social media influencers through exclusive interviews. Our goal has been to ask influencers for the information that both marketers and consumers yearn to know so that the influencer marketing industry can continue to mature. Through the strong relationships we build, we gain transparency and insights into the world of influencers, which helps us produce more impactful campaigns and influencer brand partnerships.
As many influencers try to understand what brands look for in influencer partnerships, it’s just as important for brands to understand what influencers look for in brand partnerships. We’ve compiled responses to some of the most investigative questions from our interview series—How do influencers decide which brands to partner with? And what advice would they give to brands looking to work with influencers?