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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

Influencer Marketing Companies: The New YouTube MCN?

Influencer Marketing Companies Better Than YouTube MCNs

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Are Influencer Marketing Companies Replacing The YouTube MCN?

MCNs launched shortly after YouTube influencers started to rise in audience and prominence. The first set of MCNs (Revision3, Next New Networks, Machinima, and Maker Studios) launched around 2010 as the new way of content support and distribution to serve the new wave of audiences on YouTube. Several MCNs (multi-channel networks) have been acquired by major brands, most notably Walt Disney's purchase of Maker Studios for $500M, Fullscreen's $200-$300M acquisition by AT&T/Chernin, Stylehaul's $107M, and most recently Collective Digital Studios. As defined by YouTube's own Creator Hub, MCNs "are entities that affiliate with multiple YouTube channels, often to offer assistance in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development. These companies are not affiliated with or endorsed by YouTube or Google."
With the meteoric growth of brands, broadcast networks, and major advertisers augmenting their reach on YouTube by aligning with prominent YouTubers to create branded or sponsored content, many of these entities have looked to MCNs for support and guidance. The largest MCNs oversee tens of thousands of YouTubers creating a conflict in trying to provide tailored services for their myriad of smaller channels and creators to monetize and grow while simultaneously collaborating with top brands to orchestrate advertising media campaigns on YouTube. Furthermore, restrictive MCN contracts can limit a YouTuber's abilities to do smaller brand partnerships that best benefit them but may not achieve the scale to interest the broader governing MCN entity.
Oftentimes, brands also look to hand pick the YouTube channels and creators they want to work with, rather than exploring packaged deals through MCNs that may not serve the best direct interests of the advertisers. There are also tools for discovery like Open Slate, Tubular Labs, and Social Blade -- again, all requiring extensive manual digging and inherently built with the "plug-and-play" understanding that brands come to these tools with an intimate knowledge of the space.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

For the latest news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

The Top 10 Snapchat Influencers To Follow [INFOGRAPHIC]

Recently, Snapchat's CEO Evan Spiegel revealed that the photo- and video-sharing app now receives 10 million video plays per day, surpassing Facebook's figures and cementing Snapchat's place among the world's most popular social media platforms. As the number of engaged users grows (Snapchat currently has approximately 200 million active monthly users), both fast-rising companies and established brands are seeking ways to capture the attention of Snapchat's engaged audiences and increase brand awareness by growing their Snapchat channels. Partnering with Snapchat influencers, either through sponsored content campaigns or by allowing Snapchatters to do a "Takeover" of a brand's channel, is one of the best ways companies can take advantage of an influencer's reach, target their dedicated followers, and capitalize on Snapchat's high daily engagement rate.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Blogger Spotlight: Hungry Runner Girl

Janae Jacobs started her blogging journey five years ago while recovering from a running injury. Being an avid blog reader herself, she yearned to try her hand at something new and today her blog, Hungry Runner Girl, is one of the top lifestyle blogs in the space for running, fitness, food, and family. 
In our exclusive top Lifestyle Blogger Series, Janae shares her first blog post experience (she likens it to an awkward first date scenario), how openly sharing her major life events have greatly shaped her blog, and offers veteran advice to brands on how to work with top lifestyle bloggers for everyone’s best interest. 
In the hunt for a sub-3 marathon (she ran her first one, the Salt Lake Marathon in 2010), Janae posts frequently about her race gear, how she fuels up, eats well, and balances life with her “HRG Baby.” Her sponsored content posts for Blue Apron, Bombas, NatureBox, and other top brands have delivered consistent results and been an integral part of each brand’s integrated marketing strategy.
Top Lifestyle Blogger Hungry Runner Girl

Top Lifestyle Blogger - Janae Jacobs | Hungry Runner Girl

How did you get started blogging?

I started blogging about 5 years ago. I was taking a break from running due to injury and had some free time to invest into something new. I had read blogs for years and decided that I wanted to start my own so that I could track my nutrition and training. When I first started, I thought that just my mom, friends and a few random people would read it. I had no idea that it would turn into a full-time job eventually. I am one of those lucky people that was able to turn their passion into a job!

What was your first blog post?

My first blog post was titled "Awkward." It was one paragraph long and it included one picture. I told a random story about taking an ice bath after a run and then compared my first post to a first date. I didn’t want my first post to feel forced or awkward (like a first date does) and instead I just wanted to be my usual random self and let my readers get to know me over time!

What was your breakout moment?

Anytime I have had a major life change my blog has grown. Whether it be my femoral stress fractures that I got just a few weeks before my goal race, pregnancy, the birth of my little girl, or my divorce. I notice that my blog grows with each of these events. The more open I was in those first beginning months of blogging, the more readers came, and my page views continued to grow.

Top Lifestyle Blogger Hungry Runner Girl HRG Baby

Top Lifestyle Blogger Hungry Runner Girl with "HRG Baby," Brooke.

Has anything you’ve written gone "viral?"

I can’t think of anything specific, but my personal posts seem to get the most attention. I wrote a post about women losing their periods due to working out too much and under eating. I shared my personal experience with that problem and that received a lot of attention. Posts where I talk about the feelings associated with my divorce and being a single mom tend to get shared the most.

How has blogging changed since you got started?

There is a lot more negativity out there than there used to be, but as the negativity has risen my skin has also thickened:)

Another change that I have noticed is that companies are also seeing more and more how beneficial it is to work with bloggers. Each blog has such a specific audience which is great for different companies trying to get their product seen by their target group!  

Where do you see blogging evolving?

I see there being a lot more video posts. I see less writing and more pictures. I think our world is becoming busier and busier and people don’t feel like they have time to read longer articles and so they opt for the short posts full of visuals.

What’s on your list of daily reads?

My favorite blogs include Carrots & Cake, Healthy Tipping Point, Peanut Butter Fingers, Meals and Miles, Run Eat Repeat, Daily Garnish, Fannetastic Food, NYC Running Mama, and Preppy Runner.

How do you keep up with social media?

I set specific work hours each day. I stick to those work hours like glue and a big part of that time is set aside for keeping up with social media. I consider it a part of my job, and make sure to try my best to keep up with it all!

If you had more time, what would you do more of?

This is a fun question:)  I would read, bake, cook, cycle, sleep, and spend more time writing my book. Now can somebody go ahead and add a few more hours to each day?!

What advice would you give to a blogger just getting started?

Be yourself! Blog about what you are passionate about! Your passion will come through your writing, and both you and your audience will be more excited about what you are writing about.

What advice would you have to brands looking to build a campaign or partner with bloggers?

Be open to new ideas!! Each blogger is so different, and they each have their own strengths and weaknesses. Work together to find the perfect fit for your product and their social media resources. For example, some bloggers have a strong Instagram presence, some do not and they are stronger on Facebook or Twitter. Some blogs do really well with giveaways, and some are better with product reviews. Come together to find a plan that works best for everyone involved.

in blog, Bloggers, Influencer Marketing, Influencer Spotlight, Social Media Influencers

Instagram’s New Ad Format: Why Instagram Influencers Still Matter

Fashion Lifestyle Blogger Atlantic Pacific for David Yurman

Fashion Blogger Atlantic Pacific for David Yurman

Instagram's New Sponsored Ads Featuring CTA Buttons

In a peculiar and perhaps providential showdown between photo-sharing giants Instagram and Pinterest, both mobile apps debuted their new e-commerce offerings at the onset of this month to many a CMO’s delight and brands’ high hopes for a sales-laden summer. While there’s debate between which platform offers higher purchase intent or whether consumers will respond favorably to CTA buttons brandished amidst their Instagram browsing experience, it’s clear that brands looking to capitalize on Instagram’s millennial consumers will first need to understand a few key concepts before they can conquer the digital playing field. 

The New Instagram Advertising Features:

With Instagram's new advertising features, brands now have the ability to attach and link the following call-to-action buttons to their sponsored posts:
  • Shop Now
  • Book Now
  • Download
  • Learn More
  • Sign Up
New Ads On Instagram

 

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

Top YouTube Influencers: A Quick Resource Guide

Top YouTube Influencers: A Quick Resource Guide

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

The Top YouTube Influencers: Everything You Need To Know

There are now 1000's of YouTube channels vying for the attention of YouTube's 1.5 billion active users. As the world's most powerful brands shift from traditional advertising models to online video marketing strategies, top YouTube influencers (called "YouTubers") are being courted by influencer marketing agencies, MCNs, TV broadcast networks, and mega tech companies like Yahoo, all seeking to leverage the relationships between influencers and their followers.

To help marketers identify the best ways to find and work with the industry's most magnetic YouTubers, we've assembled the best resources from around the internet into one comprehensive guide.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Top Lists, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How do Influencers Make Money with YouTube Sponsorships?

How Do Influencers Make Money with YouTube Sponsorships?

Making money online sounds ideal. Imagine, working from anywhere, anytime that you want. Many people have made working online a reality, and YouTube is a popular way to do so. But how do people monetize their video creation? Most YouTube influencers past 100,000 subscribers land brand deals to endorse and authentically promote a product or service in their videos. YouTube influencers typically receive countless emails and daily inquiries from brands and agencies hoping to partner with them. YouTube influencers choose which brands to work with based off a few important criteria: budget and compensation, scope of project and brand asks, social media promotion involved, and how closely the brand authentically resonates with the YouTube influencer’s personal experience and taste. YouTube sponsorships work best when the brand is a natural fit for the influencer, channel theme, and audience, which results in better viewer-sentiment with the influencer and the brand, and when it proves beneficial to all parties involved: the brand reaches target audience through genuine endorsement; the audience learns about a new brand and is usually offered an exclusive discount; and the YouTube influencer gets paid for their work along with the added perk of free product and services. Learn more in our blog post about ways to collaborate with YouTube influencers for branded videos.

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in blog, Branded Content With Influencers, Influencer Marketing, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

3 Ways to Create Great Sponsored Content With Social Media Influencers

Sponsored Content With Social Media Influencers

Top 3 Ways To Create Standout Sponsored Content With Social Media Influencers

Influencer marketing is one of the fastest growing digital and social media marketing channels. With the rapid growth of social media publishing channels like blogs, YouTube, Instagram, Snapchat, Tumblr and others, everyone from Samsung to Target to Tiffany & Co. is working with digital influencers to create brand sponsored content. Brands like Mountain Dew with extreme sports or Jamba Juice with fitness have created campaigns featuring YouTube channels and influencers to build brand awareness and engagement.

Here are the 3 steps they took to create the best brand sponsored content with influencers and YouTube channels:

1. Put Content First

Start with creating great content. If the content is great, it will get shared, liked, commented on, and engaged with throughout social media. Audiences have a low threshold for what they feel is "selling-out." You can instantly spot it on YouTube, because the comment thread will erupt with negative comments and dislikes. By and large, great content comes from the YouTube channel creator and the influencers. They know what their audience likes -- let them lead the way. As a stellar example of great sponsored content, check out Jamba Juice's video with Blogilates star, Cassey Ho.

2. Allow the Creator to be Authentic With Your Sponsored Content

Most influencers will vet out the brands they might consider to remain authentic to their audience (see our post on Steps to Picking the Right Influencers for your Brand). If they are considering working with you, it means you're a fit for both them and their audiences. Allow them to keep and build on that authenticity. Create a campaign and brand brief, but don't give them a script. Ask them to provide an outline of how they're envisioning building in the brand to the content, but don't get overly controlling on each and every aspect. Authentic content allows for social validation and positions the brand in great favor with the audience.

3. Keep the Audience in Mind

What may be most interesting to the audience from both the creator and audience's perspective may be completely different than what you envision. Brand sponsored content is not a scripted commercial. Being flexible in working with the creator can allow them to highlight what they like most and find most relevant about your brand/product/service. This is likely what the audience will like most about it as well. Audiences aren't adverse to advertising, but they do want it to be relevant, and a fit for the content and who they are. Today's savvy consumers look to influencers that resonate with them to find the newest brands and products. By offering something valuable, such as a a well-integrated post that is in harmony with the influencer's writing style and content, or an exclusive promotional offer to their loyal readers, audiences will engage and respond in a more positive way.

Also See Our Posts On:

Top Instagram Accounts: Fashion & Beauty

Best Social Media Influencers 2015 Series

How Brands Market With Top Instagram Influencers

Mediakix builds strategies and campaigns around online influencers on blogs, YouTube, Instagram, and emerging social media channels. Great sponsored content has been part of the highest driving ROI channel among advertising media for our clients including Birchbox, Blue Apron, Sleep Number, Hallmark, HauteLook, NatureBox among many others.

in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The Rise of Top Fashion Bloggers at New York Fashion Week

Fashion Bloggers NY Fashion Week

Top Fashion Bloggers Sit Front Row & Center At New York Fashion Week

As expected, this year’s NY Fashion Week was rife with stylish trendsetters and fashionistas, however there was one noticeable change in attendee demographics. No longer are the top fashion designers, print magazine editors, and worldly socialites the first names invited to the biggest-name fashion shows. A new set of industry leaders, the stylish fashion bloggers, sat in the coveted front row seats.

Whether it was the modelesque personal style influencers, the editors of top online style publications, or the well-known YouTuber beauty gurus, these top fashion bloggers were placed front and center, fully decked out in the brand’s newest designs. The strategic seating chart guaranteed that these top fashion bloggers had access to shoot and share those perfect Instagrammer photos.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

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