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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What To Know About The Ongoing Battle Between Twitch vs YouTube

YouTube rules online video in all areas but one: video game live streaming. Its central competitor is Twitch, a live streaming platform launched in 2011 and used predominantly for gaming. As of 2018, Twitch garners 10 million DAUs, with roughly half of its users spending 20 plus hours a week on the platform.

Twitch offers an incredibly powerful means to reach gaming enthusiasts whose purchases fuel the lucrative gaming industry. The world’s 2.2 billion gamers spent $109 billion on gaming last year. In the U.S. alone, the industry generates more than $30.4 billion in yearly revenue.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, YouTube Influencers

Marketer’s Guide: The 6 Essentials Of An Influencer Marketing Contract

Marketer’s Guide: The 6 Essentials Of An Influencer Marketing Contract

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Critical Items To Include In Every Influencer Marketing Contract

From raising brand awareness to generating sales, influencer marketing has proven to drive results for brands. In a recent survey, 62% of marketers reported that influencer campaigns increased press coverage surrounding their brand and 59% said it boosted website traffic.

However, without a detailed influencer marketing contract advertisers can fall prey to low campaign performance, FTC criticism, the backlash of influencer controversy, and more. Here we’ll outline the six essentials that marketers should include in every influencer contract.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

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5 Top Celebrity Influencer Marketing Campaigns With Kevin Hart, Khloe Kardashian & More

The tremendous growth of influencer marketing has given way to a central debate, which should my brand partner with: celebrities or social media influencers? While some top social media influencers boast millions of followers, celebrities present unparalleled visibility. Take Selena Gomez’s Instagram for instance, her 135 million followers eclipse Japan’s population.

For a brand, being featured on a top celebrity social media account offers both massive exposure and broad appeal. Unlike social media influencers who create content focused on specific niches, the likeness and recognizability of celebrities allow them to reach audiences that are not only enormous but diverse.

Here we’ll analyze five of the most impressive celebrity influencer marketing examples to date. From Amazon to Wendy’s, brands of all types are turning to the globe’s most notable stars on social media to appeal to millions.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Should Your Brand Work With Controversial Influencers?

Should Your Brand Work With Controversial Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

What Brands Should Takeaway From The Logan Paul Fiasco: History, Backlash, YouTube's Response

He’s faked his own murder, gifted his roommate a $20,000 Rolex for no reason, and kidnapped his brother’s girlfriend. Who is he? 22-year-old Logan Paul, a YouTube celebrity with 20 million subscribers across two YouTube channels and millions of dollars in influencer deals via big brands like Walmart, Dunkin Donuts, and more.

But now, Paul’s lucrative internet career is in disarray following a video he posted featuring a human corpse. Many believe that Paul’s career as an influencer is finished and that he represents the type of disastrous collaborator brands should avoid. Others argue that Paul, as a sensationalist, attracts enormous millennial and Gen Z audiences and is therefore worth the risk as a brand collaborator.

Here we’ll break down the fallout of Paul’s controversial video and analyze its implications for YouTube, brands, and the wider influencer industry.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

The 20 Best Instagram Meme Accounts To Follow Now

The 20 Best Instagram Meme Accounts To Follow Now

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 20 Best Instagram Meme Accounts Providing Viral Entertainment To Millions

Offering relatable and hilarious content, memes appeal to the masses and are quickly becoming one of the trendiest content formats on social media. Similar to their Facebook meme page counterparts, top Instagram meme accounts have upwards of 10 million followers and are growing by the day.

Some meme accounts focus on specific topics, like relationships or childhood memories, while others focus on targeting specific demographics, such as the millennial female. Here we'll examine 20 of the top Instagram meme accounts around. Each is making its mark on the online world and stirring a laugh in users no matter the niche.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Of The Best Mobile Game Marketing Examples With YouTube Influencers

In 2017, the mobile gaming industry generated $50.4 billion in global revenue. Long gone are the days when gaming was limited to a television console and a niche audience of young males. From Candy Crush to Minecraft, mobile games appeal to all demographics and offer a gaming experience that you can take anywhere.

Today, the average American adult spends roughly 23 minutes a day playing mobile games. Furthermore, 60% of female mobile gamers play every day. As the industry expands, mobile gaming brands are increasingly leveraging social media influencers. Here we’ll examine five top mobile game marketing examples from Best Fiends, Next Games and more.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top SXSW Marketing Campaigns Of 2018 With Bumble, Uber & Mercedes

South by Southwest (SXSW), the annual festival and conference based in Austin, Texas, is in full swing. With over 421,000 attendees from a diverse range of industries, the event presents a unique opportunity for marketers to promote new products and raise brand awareness.

Brands of all sizes are hosting elaborate events and partnering with influencers to expand the reach of their campaigns. Here, we’ll take a closer look at how three major brands are kicking off SXSW 2018 with influencers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Is Influencer Marketing The Solution To Intensifying YouTube Brand Safety Complaints?

Is Influencer Marketing The Solution To Intensifying YouTube Brand Safety Complaints?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Marketer's Guide To YouTube Brand Safety: How To Avoid A PR Nightmare

YouTube, the world’s largest video-sharing platform, has over one billion users. Launched in 2005, the site was created for users to share self-made content, a factor which has contributed heavily to its popularity. In a move towards profitability, YouTube added ads in 2008. Brands among the likes of Expedia, Nike, and Verizon now pay to place ads before, during, and after videos, reaching millions of consumers. In turn, YouTube profits and its creators have a chance to make a living.

However, the user-generated content that populates YouTube isn’t always without flaws. In recent years, brands have been shocked to see their ads run alongside videos that range from controversial to extremist.

A recent survey of 104 marketing experts revealed that 78% are more concerned about brand safety now than 12 months ago. Evidently, brand safety on YouTube is an increasingly important issue. Here we’ll examine how YouTube ad placement works, discuss its complicated history, and offer steps advertisers can follow to manage their reputation on the platform.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization, YouTube Influencers

Exclusive Interview With Arhaus’ Director Of Digital Marketing & Analytics, Steve Bauer

Exclusive Interview With Arhaus’ Director Of Digital Marketing & Analytics, Steve Bauer

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers! 

Industry Spotlight: Arhaus' Steve Bauer Discusses Influencer Marketing, Emerging Trends & More

Founded in the heart of the American Midwest, Arhaus is one of the country's premier furniture and décor brands. Its name is derived from the German word "Aarhus," meaning house. Since its beginning in 1986, the company has expanded to more than 70 U.S. locations and steadily grown into the retail powerhouse it is today.

We spoke with Steve Bauer, Director of Digital Marketing and Analytics at Arhaus, about the company's evolving social media strategy, the importance of leveraging influencers in the digital age, and emerging trends in the furniture space. Read the interview below:

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in blog, Influencer Marketing, Influencer Spotlight

Marketing To Teens: How To Reach Gen Z With Influencers

Marketing To Teens: How To Reach Gen Z With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Why Influencers Are The Key To Marketing To Teens

Teens in today’s economy have a massive buying power of $44 billion annually, but an attention span of only eight seconds. Because of the growing role of teens as consumers, advertisers are making bigger and bigger efforts to reach them. However, the limited attention span of the average teenager — which is shorter than that of a goldfish — makes this task increasingly difficult.

Influencer marketing offers brands a new way to communicate with their target audiences and has been particularly impactful for reaching members of Generation Z (the largely teen generation that includes individuals born between 1996 and 2010). This relatively new advertising strategy leverages the power of social media influencers to market a brand, product, or service to specific audiences.

As teens in Generation Z abandon traditional media, influencer marketing has become an essential strategy for reaching them. Here, we’ll explore why influencer marketing is one of the most effective ways to influence teenagers’ purchase decisions.

Read More>>

in blog, Influencer Marketing, Social Media Influencers

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