X

  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

6 Things Brands Should Not Do With Social Media Influencers

How Not To Work With Social Media Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Don't Do These 6 Things When Working With Social Media Influencers 

Partnering with social media influencers (e.g. YouTubers, Instagrammers, Snapchatters, Viners, bloggers, and vloggers) to create sponsored content, promote an event or product, or "takeover" a company's social media channel is an extremely effective way for brands to engage with an influencer's followers and increase brand awareness among thousands or millions of attentive consumers. As brand collaborations with social media influencers become more prevalent—84% of companies plan to launch at least one marketing campaign involving influencers, according to a May 2015 study detailed in eMarketer—it's now increasingly important that businesses understand the best ways to establish partnerships, create content, and develop campaigns with today's top social media stars.

In order to cultivate a positive relationship with social media influencers and ensure the success of influencer marketing campaigns, brands and marketers should avoid the following 6 items:Read More>>

in blog, Influencer Marketing, Social Media Influencers

Roundup: Influencer Marketing News, Highlights, & Trends

Influencer Marketing News Trends Mediakix Agency Roundup

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

News Roundup: Nerf Partners With Dude Perfect, The New York Times Acquires Its Own Influencer Agency, & More

In this week's Influencer marketing roundup, we explore how social media marketing is expanding and evolving with live-streaming networks like Steve Chen's Nom, a major collaboration between toymaker Nerf and top YouTubers Dude Perfect to launch a new line of sports toys, and new influencer marketing platforms and tools like Gnack. The biggest traditional media companies continue making forays into influencer marketing with the New York Times' acquisition of influencer agency HelloSociety, and the Federal Trade Commission (FTC) enforces the newest native advertising labeling laws.

At Mediakix, we shared how brands and advertisers can optimize their marketing efforts in light of Instagram's impending newsfeed algorithm, the best branded Instagram videos of 2016 (so far), and detailed the differences between content marketing and marketing with social media influencers. Lastly, for a St. Patrick's Day special, we took a look at how some of the most recognizable names in the spirit and alcohol advertising space are messaging new and untapped audiences on Instagram with creative social and lifestyle campaigns.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers

Travel Marketing With Digital Influencers: The Next Big Thing

Travel Marketing Digital Social Media InfluencersFor the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Travel Marketing & Digital Influencers: A Perfect Match

Popular adventure publication Outside Magazine recently published a piece entitled "The Big Business of Adventure on Instagram" wherein the article's author, Grayson Schaffer, describes the popularity of today's top Instagrammers or Instagram influencers (the names for Instagram's most-followed and/or most popular content creators) as "a seismic shift in the media world: the rise of individuals as brands unto themselves." Though Schaffer's article focuses primarily on the Instagram influencer revolution as it pertains to adventure sports, he hints at how the prevalence of digital influencers in mainstream culture is affecting travel marketing as a whole.

Because more and more consumers are taking social cues (including where and how to travel) from popular social media stars, travel brands—from airlines to national tourism departments to hospitality companies and major hotel chains—are revamping their marketing strategies and reallocating advertising budgets toward the development and implementation of influencer marketing partnerships and campaigns.Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

Happy St. Patrick's Day from Mediakix! For the latest marketing news and trends on top Instagrammers, YouTubers, & Snapchatters, subscribe to our industry digest newsletter!

St. Patrick's Day Edition: Alcohol Brands Get Creative With Influencer Marketing

Alcohol advertising has been rising steadily for decades—according to a study by the University of Texas, beer, wine, and spirit company ad spending has increased by an average of 10% per year over the last forty years (Adweek). As social media platforms like Instagram, Facebook, YouTube, and Twitter become better at identifying user age and establishing safeguards to protect young audiences, alcoholic beverage brands are diverting more of their marketing budgets to digital advertising in an effort to engage audiences that now spend hours a day on social media platforms. In honor of St. Patrick's Day, we take a look at how some of the world's biggest alcohol companies are partnering with magnetic Instagrammers to creatively market their brands—and the lifestyles associated with those brands—to consumers.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Content Marketing vs. Influencer Marketing: Which Is Better?

Content Marketing Examples Influencer Marketing Strategy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing subscribe to our industry digest newsletter! 

Is Content Marketing Or Influencer Marketing Better For My Business?

The aphorism "Content Is King" is no doubt familiar to all marketers by now, but as the digital space becomes inundated with company blogs, white papers, webinars, and other forms of traditional content marketing, brands are finding it difficult to cut through the noise and reach intended audiences. In fact, a recent Content Marketing Institute study found that over 85% of brands rely on some form of content marketing to increase company exposure, however only 30% of marketers say their content marketing efforts are effective.

Meanwhile, the efficacy of influencer marketing campaigns has led to more companies, brands, and advertisers implementing influencer strategies than ever before—today, 84% of brands say they plan on using social media influencers to boost marketing efforts in the next 12 months, and of the brands that already have an influencer strategy in place, 81% are satisfied with the results (Adweek).Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

How Brands Market With Top Instagram Influencers

How Brands Market With Top Instagram Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Major Brands Are Marketing With Top Instagrammers: A 2016 Quick Study Guide

UPDATE April 5, 2017 — Instagram has undergone a number of changes in the last year. With new features like Stories, Live, and Galleries, and phenomenal growth, many of the published statistics on Instagram are outdated. In the interest of keeping this guide as up-to-date as possible with the latest data, we’ve updated these changing statistics. We’ve also preserved the original text, clearly noting updates below passages with new information available.

As more companies discover the far-reaching impact and viral growth potential of marketing with top social media influencers, brands are looking to popular social publishing platforms and networks like Instagram, YouTube, and Snapchat to gain a competitive marketing advantage by reaching millions of new consumers where they spend most of their time. Since Instagram launched in 2010, the photo- and video-sharing app has amassed over 400 million engaged users, making it one of the premier platforms for brands to craft effective social influencer strategies, execute high-reach, creative and engaging influencer marketing campaigns, and chart long-term Instagram influencer collaborations.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing Definitions & Glossary [Part 1]

Influencer Marketing Definitions Glossary Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A Comprehensive List Of Influencer Marketing Definitions, Terms & Concepts

As audiences migrate away from television and toward social media platforms like YouTube, Instagram, Vine, and Snapchat, brands are diverting more resources into social media marketing and influencer marketing strategies. By one estimation, 84% of marketers plan on implementing an influencer marketing strategy in the next 12 months, making it one of the fastest growing forms of advertising today. To help brands better understand the concepts and processes behind this effective approach to reaching new, engaged audiences, we've developed a comprehensive glossary of terms for companies to reference when making decisions regarding their influencer marketing strategies and campaigns.Read More>>

in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

10 Top Female Gamers On YouTube

10 Top Female Gamers On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Most Popular Female Gamers On YouTube

The gaming industry (which includes mobile gaming, PC gaming, and console gaming) is predicted to generate $100 billion in revenue in 2016, making it one of the most lucrative forms of entertainment for both game developers and advertisers who partner with game makers and gaming influencers (Newzoo). To put that figure in perspective, the revenue of the entire U.S. film industry is projected to be $35 billion in 2019. As we highlighted in a previous post entitled "Why YouTube Gaming Channels Are Seeing Immense Growth," YouTube is now the epicenter of the gaming community, and gaming videos are the 2nd most popular type of video on the platform. According to ReelSEO, ads on YouTube gaming videos and marketing collaborations with game-playing YouTubers brought in close to $4 billion in 2015, and the audience for gaming videos is projected to grow to almost 800 million by 2017.

The growth of the gaming industry and the popularity of YouTube gaming videos have prompted brands to look beyond what many consider the "typical" YouTube gamer (i.e. young men) and seek influencer marketing partnerships with an increasingly popular type of social media star: the female YouTube gamer.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Amazing Influencer Marketing Statistics

Influencer Marketing Statistics 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

10 Eye-Opening Influencer Marketing Statistics Brands Should Know About

Influencer marketing has become one of the most valuable and effective ways for brands and brand marketers to engage audiences that spend hours each day on social media platforms and expand brand awareness by leveraging the relationship between YouTubers, Instagrammers, Snapchatters, Viners, bloggers, and their fans. The following influencer marketing statistics illustrate the growth of this relatively new marketing strategy and the reasons why many brands are partnering with social media stars to develop targeted influencer marketing campaigns.Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Social Media Influencers

1 ...48 49 50 51 52 53 54 55 56 57 58 61

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405