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Don't Do These 6 Things When Working With Social Media Influencers
Partnering with social media influencers (e.g. YouTubers, Instagrammers, Snapchatters, Viners, bloggers, and vloggers) to create sponsored content, promote an event or product, or "takeover" a company's social media channel is an extremely effective way for brands to engage with an influencer's followers and increase brand awareness among thousands or millions of attentive consumers. As brand collaborations with social media influencers become more prevalent—84% of companies plan to launch at least one marketing campaign involving influencers, according to a May 2015 study detailed in eMarketer—it's now increasingly important that businesses understand the best ways to establish partnerships, create content, and develop campaigns with today's top social media stars.
In order to cultivate a positive relationship with social media influencers and ensure the success of influencer marketing campaigns, brands and marketers should avoid the following 6 items:Read More>>