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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

Influencer Spotlight: Murad Osmann’s #FollowMeTo Series

Murad Osmann Instagram Follow Me To Series Hashtag

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Murad Osmann's Captivating Instagram Follow Me To Series Made Him A Social Sensation

With over 4 million Instagram followers and a recently published book featuring photos from the couple's Instagram account, Murad Osmann and wife Natalia are two of photo-sharing platform's great success stories. The Murads' #FollowMeTo series—which, according to the Huffington Post, began when an impatient Natalia tried coercing Murad to stop taking photos during a 2011 vacation to Spain—has received international attention for its beautiful portrayal of love and adoration in some of the world's most iconic and majestic locations. The couple's work has even graced the cover of National Geographic, prompting audiences (and brands) to begin trying to emulate Murad's fantastical, whimsical, and engaging Instagram creations.Read More>>

in blog, Influencer Marketing, Instagram Influencers

What Is Instagram Influencer Marketing?

What Is Instagram Influencer Marketing Definition Examples

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Influencer Marketing: Definitions, Benefits, & Examples

Consumers increasingly look to social media platforms like Instagram for social cues and advice about where to eat, what to wear, and how to enjoy their vacations. According to Social Media Today, 71% of people now make purchasing decisions based on social media referrals, but with many social media platforms now inundated with content—Instagram's 400 million users post over 80 million photos and videos every day—reaching interested audiences on Instagram is becoming more challenging for brands. Instagram influencer marketing with top Instagrammers helps companies create engaging content designed to rise to the top of Instagram feeds and increase brand exposure to millions of consumers.
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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers

How To Ace Your Influencer Outreach

Influencer Outreach Social Media Strategy Guide Steps

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Can Do Influencer Outreach Right

Influencer marketing is one of the most effective ways for brands to cut through the noise in today's content-inundated social media landscape and reach interested, engaged consumers. According to a recent study, recommendations from social media influencers were 22 times more likely to result in conversions than recommendations from ordinary people, and 82% of consumers said they were "highly likely" to follow a social media star's advice (Adweek). Contacting and fostering a positive working relationship with right YouTuber, Instagrammer, Snapchatter, Viner, or blogger, however, can be an arduous task, which is why developing a proper influencer outreach strategy is vital to the success of a brand's influencer marketing campaign(s).Read More>>

in blog, Influencer Marketing, Social Media Influencers

Influencer Marketing News Roundup

Influencer Marketing News Roundup Mediakix Agency

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Influencer Marketing News Roundup: Apple's Campaign With Instagrammer, A Touching Gaming YouTube Video, & More.

Happy Earth Day everyone! This week our influencer marketing industry blog featured articles about how brands are using Instagram, Snapchat, and partnering with social media influencers to market to Coachella's massive, engaged audiences. We also created an informative infographic to illustrate which social media platform teens now prefer and examined the rise of the Instagram meme publisher (and how brands are partnering with this new kind of digital star).

Among the influencer marketing news and trends we were following this week include: National Geographic's stunning portrayals of nature have generated massive levels of engagement; fitness Instagrammer breaks into mainstream advertising with her new commercial for the Apple watch; a touching YouTube video that captures the shift in gaming culture; and more.Read More>>

in blog, Influencer Marketing, Influencer Marketing News

How Brands Are Working With Influencers For Coachella

Working With Influencers Coachella Music Festival 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Marketing At Coachella With Social Media Influencers

To reach the immense, relatively-affluent, mostly-millennial audiences that flock to multi-day music festivals like Coachella, innovative companies are now spending more than ever on event marketing—according to IEG, music event-related ad spending totaled $1.4 billion in 2015, up 4.8% from the previous year. For brands, the strategy seems to be working. A recent survey conducted by Momentum Worldwide, a music marketing firm, and concert promoter AEG Live found that 93% of festival-goers said they like brands that sponsor music events, 80% said they were more likely to recommend a brand on social media if they saw it at a festival, and 55% said that they would be more likely to purchase a product after seeing it at Coachella or a similar music festival.

Because millennial audiences now rely on social media platforms to capture their experiences, communicate with others, and find information used to make purchasing decisions (among other things), marketing with social media influencers at Coachella is one of the most cost-effective and powerful ways that brands can reach millions of consumers on Snapchat, Instagram, and YouTubeRead More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, YouTube Influencers

How Brands Are Marketing On Snapchat For Coachella

Brands Marketing On Snapchat Advertising Coachella 2016

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, & bloggers.

See How Top Brands Are Marketing On Snapchat For Coachella 2016

In 2015, Coachella's Snapchat Story was viewed by more than 40 million people worldwide, signaling a shift in how modern audiences now communicate, engage with others, and share experiences, information, and recommendations on social media platforms. As the popularity of networks and apps like Instagram, YouTube, and Snapchat continues to grow—Snapchat now claims over 100 million users who publish more than 8 billion pieces of content every day—innovative brands are developing Snapchat marketing strategies and partnering with Snapchat influencers to reach millions of young, engaged consumers at big festivals like Coachella.

Read More>>

in blog, Influencer Marketing, Snapchat Influencers

Rise Of The Instagram Meme & Publisher: The Fat Jewish, Fuck Jerry, & Others

Instagram Memes Publishers Channels Social Media

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Why Instagram Memes & Publishers Are Ruling The Social Media Landscape

As Instagram grows and evolves, a new breed of Instagram content creator—known collectively as "Instagram publishers" or "Instagram meme curators"—has emerged to supply the platform's largely-millennial audiences with news, information, and funny posts accompanied by insightful, poignant, or culturally-relevant captions (called "internet memes" or simply "memes"). By republishing or, in some cases, creating popular trends and tapping into the shared experiences of young audiences, top Instagrammers like Fuck Jerry, Beige Cardigan, Fat Jewish, Daddy Issues, and Tank Sinatra have acquired large social media followings and attracted influencer marketing partnerships from global brands.Read More>>

in blog, Influencer Marketing, Social Media Influencers

How Brands Market On Instagram At Coachella

Brands Marketing On Instagram At Coachella 2016

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Ways Brands Are Marketing On Instagram At Coachella Festival 2016

With its enormous, otherworldly sculptures, expansive desert landscapes, live performances by the world's biggest artists, and thousands of fashionable attendees, the Coachella Valley Music and Arts Festival is arguably the most "Instagrammable" event of the year. For brands, developing a Coachella-centric Instagram marketing campaign to capitalize on the festival's hype and reach millions of followers who are watching Coachella unfold through Instagram posts is one of the best ways to target new demographics and reinforce a company's identity as a trendsetter (especially among the millennial set). Read on to see how global brands like American Express, Revolve, Birchbox, and Sonic Drive-In are marketing on Instagram at Coachella. Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Instagram vs. Snapchat: Who’s Winning With Teens? [INFOGRAPHIC]

Instagram vs Snapchat Teens Millennials Favorite Social Media

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Do Teens Prefer Snapchat Over Instagram & Other Social Media Platforms?

In the competition for the attention of teen audiences, Instagram and Snapchat have emerged as the social media platforms most-favored by teens. Though Instagram may have gotten a head start—the Facebook-owned photo-sharing app now has 400 million active users compared to Snapchat's over 100 million daily active users—Snapchat's immediacy, informality, and the ephemeral nature of the app's content has resulted in exponential growth and rising popularity, especially among the internet's youngest demographic. For brands looking to target teens on social media platforms, determining which platform young consumers favor and identifying emerging trends in social media usage can have far-reaching implications regarding marketing budgets, influencer marketing partnerships, and more.

[For more information, see our INFOGRAPHIC below.]

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in blog, Influencer Marketing, Social Media Influencers

How Brands Are Marketing At Coachella

How Brands Are Marketing At Coachella

For a look at how Coachella 2015 reached millions via Snapchat, check out our post here. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! Tune in tomorrow for an in-depth post on how brands are marketing on Instagram for Coachella.

How Heineken, American Express, & Other Global Brands Are Marketing At Coachella

As the Coachella Valley Music and Arts Festival once again descends upon the Empire Polo Club outside of Palm Springs, California, hundreds of thousands—according to Billboard Magazine, last year's Coachella festival drew nearly 200,000 attendees over two weekends—of music lovers, artists, and revelers flock to the desert to see some of the world's biggest musical acts, rub shoulders with celebrities at exclusive after-parties, and of course, document the entire experience on Instagram and Snapchat for their friends and followers to see.

For brands, this concentrated mass of fashion-focused, trendsetting millennial audiences represents a golden marketing opportunity, especially now that every attendee with a smartphone (read: all of them) represents a micro-broadcaster eager to share the festival's sponsored pool parties, product giveaways, or branded services (like UberCopter) with the world (The Video Ink).

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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