X

  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

5 Reasons Why Brand Influencers Are Better Than Celebrities

Brand Influencers VS Celebrities

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Why Brand Influencers Are Better Than Traditional Celebrities

Marketers have long relied on celebrity endorsements to raise brand awareness and boost sales, but with the rise of social media stars, more companies are discovering that brand influencer collaborations are now a more effective method for capturing the attention of consumers. To illustrate why 59% of brand marketers say they plan to increase their influencer marketing budgets in the next year, we've compiled five compelling reasons why partnerships with brand influencers are better than those with movie stars, pop icons, models, and other traditional celebrities.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Social Media Influencers

Weekly Roundup: Influencer Marketing Trends, News, & Stories

Influencer Marketing Trends News Statistics

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Influencer Marketing Trends: Snapchat Surpasses Instagram In Time Spent On App, YouTube MCNs Evolve, & More

This week's Mediakix blog articles focused on the best Snapchat accounts for boosting one's I.Q., the best YouTube brand-sponsored videos from 2015, and paid vs. unpaid infographic on why brands should pay social influencers instead of providing non-monetary compensation (or none at all). We also compiled a list of the top food-related Snapchatters and developed an infographic for the 13 most popular types of YouTube videos.

For our Friday roundup of influencer marketing trends, news, and insights, we report on how Snapchat now bests Instagram in terms of time spent on the app, how YouTube MCNs are continuing to evolve and grow, and top Vine influencer King Bach's latest partnership. We also look at why Snapchat's new study may prove their ads are more effective than Facebook's.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News

Top Snapchat Accounts: Foodies, Chefs, & Culinary Inspiration Edition

Top Snapchat Accounts: Foodies, Chefs, & Culinary Inspiration Edition

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, and bloggers!

The Best Snapchat Accounts To Follow For Food Influencers, Cooking & Culinary Inspiration

With close to 150 million daily active users, Snapchat has now eclipsed Twitter to become the 3rd most popular social media platform behind Facebook and Instagram today (Bloomberg). The fast-growing application is favorable to intimate, uncut content, and users the world over are now hopping on Snapchat daily to share unedited, behind-the-scenes looks into their hobbies, lifestyles, and passions.

Similar to other social media platforms, a popular theme that has emerged throughout Snapchat content—both in branded content and Snaps created by Snapchat users—is food. Today more than ever, users enjoy sharing Snapchat photos and videos of what they're eating just as much, if not more, as they crave the food itself.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Snapchat Influencers, Social Media Influencers

See The Brands & Influencers Creating The Best Sponsored YouTube Videos

Best Brand Sponsored YouTube Videos

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Best Brand Sponsored YouTube Videos, Part I

There are now more than 1 billion YouTube users worldwide, and the size of the video-sharing platform has been doubling, year-on-year, for the past three years (YouTube). YouTube's status as a publishing giant and one of the world's largest social media networks (second only to Facebook) has attracted significant attention from brands eager to engage with and market to millions of YouTube users.

Though there is more than one way to advertise a brand's product or service on YouTube, an increasing number of brands are focusing on developing product placement YouTube campaigns with top YouTubers and high-reach YouTube channels. A recent study by Defy Media showed that 87% of respondents between the age of 13 and 24 think it acceptable to include product placements in videos (vs. 53% who think for pre-roll ads are acceptable); the same study found that 60% of YouTube users also said they would try a product/brand recommended by a YouTube influencer.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top Snapchat Accounts For Education, Learning, & Expert Advice

The Best Snapchat Accounts For Learning

For the latest news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

These Are The Best Snapchat Accounts For Boosting Your I.Q.

These days, social media audiences aren't just using Facebook, Instagram, and Snapchat for entertainment—as content creators become more adept at providing value to audiences, people are now using social media platforms as a learning tool, as well. According to a recent Pew Research survey, 62% of users get their news from social media channels, up from 40% in 2012 (TechCrunch). Snapchat, especially, has become an extremely effective way to convey information succinctly and engagingly, and some of the platform's top Snapchat accounts draw millions of users eager to learn about politics, business, and breaking news from the world's foremost experts in their respective fields.

Read More>>

in blog, Influencer Marketing, Snapchat Influencers

See How Top Mobile Apps Boost Downloads With Instagram Influencer Marketing

Instagram Case Study Mobile App Gaming Companies Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Case Study: How Top Mobile Gaming App Bejeweled Advertises With Influencers

Popular photo-sharing platform Instagram already has more 400 million users and will, by one estimate, bring one-third of all United States citizens into the fold by 2019 (MGD Advertising). The massive reach of Instagram makes it an ideal channel for brand-sponsored content and social media marketing campaigns with today's top social media influencers, especially for mobile app gaming companies eager to capitalize on the fast-growing gaming industry—according to a recent statista survey, ad-supported mobile games are projected to generate around $655 million in revenue by 2017.

In the following Instagram marketing case study, see how popular mobile gaming app Bejeweled partnered with Instagram’s top influencers to promote the brand's #shinyplace marketing campaign and inspire millions to purchase the app.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers

Paid vs. Unpaid Brand Sponsorships With Influencers [Infographic]

Brand Influencers Social Media Sponsorships Pay Cost

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Should You Pay Brand Influencers? Paid Vs. Unpaid Sponsorships [Infographic]

Influencer marketing is the fastest-growing form of advertising today, and with good reason—according to Tomoson, an influencer outreach software maker, influencer marketing campaigns yield an average ROI of $6.85 for every $1 invested, and 81% of brands who used influencer marketing in 2015 were happy with the results (eMarketer). Because influencer marketing campaigns have proven efficacious for brands, however, the price of working with top social media stars has steadily risen in recent years, leading some marketers to consider developing unpaid partnerships with today's most popular YouTubers, Instagrammers, Snapchatters, and bloggers.

As we highlight in the infographic below, collaborating with social media and/or brand influencers for unpaid sponsorships can be one way to reach social media audiences, but these kinds of influencer partnerships can come with hidden costs of their own.

Read More>>

in blog, Influencer Marketing, Social Media Influencers

Travel Vloggers Partner With PayPal For #PoleToPole Campaign

Instagram Case Study PayPal Travel Vloggers Influencers Marketing

PayPal recently concluded their latest marketing campaign: a worldwide trot featuring YouTuber Steve Booker and a cast of adjoining travel vloggers. The campaign chronicles the travels of Booker and company "Pole To Pole" as he attempts to complete the entire journey without spending any cash. Increasingly more travel, adventure (see GoPro's latest creator grant program), tourism, and hospitality brands are seeking out top travel vloggers to execute advertising campaigns featuring the kind of aspirational lifestyle content that travels well across multiple social media platforms.   

Instagram Case Study: PayPal Partners With Travel Vloggers For Epic #PoleToPole Campaign

This case study is part of our ongoing Case Study Series. See video and select campaign examples below.

Goals
  • Primary Objective - build and drive brand awareness for PayPal's versatility by partnering with well-followed, popular, and digitally-savvy travel vloggers to reach targeted audiences and users
  • Secondary Objective(s) - produce sponsored content alongside top content creators in order to galvanize new adopters from their audiences across multiple social channels
Approach
  • Identify and partner with top travel vloggers throughout all segments of the #PoleToPole globe trot
  • Authentically showcase vlogger's use of PayPal integrated throughout key events traditionally involving cash
  • Cross-promote content throughout multiple social channels including YouTube, Instagram, Twitter, Facebook, and travel blog sites

Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

See This Week’s Influencer Marketing News, Stats, Trends Roundup

Influencer Marketing News Statistics Trends Agency

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Influencer Marketing Roundup: Digital Ad Spend By CPG Brands Soars, Snapchat Eclipses Twitter, & More

This week in influencer marketing news, we examine the explosive growth of digital ad spending by consumer packaged goods companies (CPGs), Snapchat's latest milestone in its pursuit to become the biggest social media platform in the world, why Instagram is now considering implementing a new revenue sharing model, and more.

For more in-depth articles on salient influencer marketing trends, visit the Mediakix blog. Recent posts include an in-depth case study on how brands are partnering with YouTubers to create creative, engaging content, an explainer article on the differences between brand ambassadors, social media influencers, and celebrities, and a look at how long-established brands are finding new life through social media marketing. We also published an original infographic about Snapchat's shifting demographics and explored Old Spice's Dream Runner campaign in our regular Instagram marketing case study series.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News

Case Study: How Brands Are Marketing On YouTube With Top Channels & Influencers

Marketing On YouTube With Top YouTubers Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Case Study: How Brands Are Marketing On YouTube With Top Channels & Influencers

In our previous post on why brands should consider partnering with YouTube gamers, we described our process of collecting and analyzing over 200 of the top YouTube influencer channels and more than 3,700 pieces of sponsored content in the first six months of 2015. While data showed that a large percentage of brand-sponsored videos took place on gaming or gaming-related channels, nearly half of all sponsored videos (1508 videos, or 42%) took place on non-gaming channels and through collaborations with non-gaming-related YouTubers.

To illustrate how non-gaming YouTubers can help brands achieve their marketing goals—build brand awareness, foster customer loyalty, boost product sales, etc.—we continued our analysis to uncover more insights about how the world's best brands are marketing on YouTube.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, YouTube Influencers

1 ...48 49 50 51 52 53 54 55 56 57 58 69