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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Exclusive Interview With Irene Lara: The Fashion Guru Reaching Audiences Worldwide

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Irene Lara, The Globally Popular Influencer Behind Studio4Lara

Irene Lara is a woman of ambition. She is a mother, entrepreneur, fashion blogger, Instagram influencer and soon to be YouTuber. Though she was born in Spain she's by all accounts a citizen of the world, constantly traveling to new cities and sharing her experiences online. Whether sharing her latest fashion finds with an audience of nearly one million or documenting her worldwide travels, Lara constantly entertains.

As she continues to make her mark, the fashion expert is doing so with positivity and grace. We sat down with Lara to discuss her journey to becoming a social media influencer, her advice for creating sponsored content and her future plans.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Is Vine 2 Destined To Fail With Influencers?

Is Vine 2 Destined To Fail With Influencers?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Vine 2: The Clone Of A Failed App, Or The Next Major Influencer Marketing Channel?

Remember Vine? The scrappy Instagram competitor that specialized in short, looping videos to share with friends and followers?

Whether you’re someone who misses Vine, is glad it’s gone or had completely forgotten about the platform, a new version of the app is currently being developed for launch. World, it’s time to get ready for v2...

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, Vine Influencers

6 Major Influencer Marketing Scandals Shaping The Industry

6 Major Influencer Marketing Scandals Shaping The Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

6 Of The Biggest Influencer Marketing Scandals Of All Time

For many businesses, influencer marketing has become a go-to technique for accomplishing their marketing goals online. From raising brand awareness to driving sales, to long-term partnerships with some of social media’s biggest stars, influencer marketing continues to deliver positive results for businesses. However, as the space has developed over the years, influencer marketing has experienced its fair share of growing pains.

In the post below, we’ll look at how six of the biggest scandals, ranging from issues with fake followers to stars posting inappropriate content to FTC violations by brands and influencers, have shaped the influencer marketing landscape as we know it.

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in blog, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Master Influencer Relationship Management With These 10 Steps

Master Influencer Relationship Management With These 10 Steps

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Influencer Relationship Management: 10 Critical Steps & Tips For Success

Businesses and brands are increasingly using influencer marketing to reach and engage with customers worldwide. However, with thousands of social media influencers, hundreds of influencer marketing companies, and as many different advertising goals as there are brands, an untold number of ways exist to execute an influencer marketing campaign.

Still, a common component that many successful campaigns share is positive relationships with influencers. With real people at the campaign helm, influencer marketing typically requires a higher level of personalization than more traditional advertising methods. To build and nurture these kinds of connections, it’s wise for brands to become well-versed in influencer relationship management (IRM).

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

The Biggest Fashion Marketing Campaigns of NYFW 2018

The Biggest Fashion Marketing Campaigns of NYFW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Marketing Case Study: How Kate Spade, TRESemmé & More Won With Influencers At NYFW 2018

Each February and September, the fashion industry converges in New York City to celebrate the presentation of new designer collections. Figures including fashion critics, publishers, celebrities, and buyers are all in attendance and frequently occupy the front row of New York Fashion Week (NYFW) shows.

Within the past few years, fashion influencers have become regular NYFW attendees, much to the dismay of the traditional fashion press. Influencers bring an entirely new form of fashion advertising to the event and offer an effective alternative to traditional fashion PR initiatives.

Brands of all types have begun to leverage the relatability and massive online followings of influencers during fashion week. Here we’ll break down how three brands partnered with social media influencers at New York Fashion Week 2018 to promote cars, hair products, handbags, and more.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies

9 Major Instagram Trends Marketers Must Know For 2018

9 Major Instagram Trends Marketers Must Know For 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 9 Biggest Instagram Trends Shaping Social Media Marketing In 2018

2017 was a massive year for Instagram. The photo and video sharing app reached 800 million users and is on track to break 1 billion sometime in 2018. Key to Instagram’s growth has been its popular Stories feature, which launched in August 2016 and has already decreased top influencers' Snapchat usage by over 33%.

Instagram has recently been adding a host of new features and tools to keep its users active and engaged for the coming year and beyond. Below, we’ll take a look at recent trends on Instagram, what the platform has planned for the future, as well as what it all means for brands and influencers in 2018.

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in blog, Influencer Marketing, Instagram Influencers

How Olympic Celebrities Are Cashing In On Influencer Marketing

How Olympic Celebrities Are Cashing In On Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Olympians Cashing In On Athlete Sponsorship Deals On Instagram

In the past decade, Instagram has grown to become one of the largest social media platforms in existence and in turn, an extremely viable advertising platform. Marketers now spend an estimated $1 billion per year on influencer marketing on Instagram alone and that figure is slated to reach nearly $2.4 billion by as early as 2019.

Many individuals have carved out careers for themselves on Instagram by posting engaging content and attracting large followings. Additionally, it has become increasingly common for celebrities, athletes, musicians, models, and more to leverage their fame to promote brands on Instagram.

Here we’ll examine how five athletes, all Olympians, are using their global dominance and widespread appeal to cash in on influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Octoly Leaks 12,000 Influencers’ Personal Info In Massive Data Breach

Octoly Leaks 12,000 Influencers’ Personal Info In Massive Data Breach

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Octoly Leaked Sensitive Personal Information For 12,000 Influencers & What The Data Breach Means For Influencer Marketing

In early January, cyber-security firm UpGuard discovered that the personal data of over 12,000 Octoly users was left exposed in a publicly accessible Amazon Web Services S3 cloud storage bucket. The unsecured files included influencer names, addresses, phone numbers, email addresses, birth dates, usernames, and hashed user passwords.

The data breach has serious implications for influencers and brands alike. Here, we break down the details and ramifications of the Octoly influencer data cloud breach influencers and marketers alike should know:

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Working With YouTubers? Here Are 8 Critical Steps To Start Off On The Right Track

YouTube is home to many of the largest stars on the internet and has become a place where the world discusses and engages with compelling videos in a seemingly infinite number of content categories.

YouTube creators, also known as YouTubers, are powerful social media influencers whose purchase advice is considered more valuable than that of celebrities by 6 in 10 of the platform’s subscribers. For businesses, working with YouTubers offers an incredible opportunity to connect with consumers. In the list below, we’ll take a look at the eight steps you must take when working with YouTubers to promote brands, products, and services.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers, YouTube Influencers

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

Fashion Influencers Vs. Publishers At NYFW: A History Of The Rivalry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

New York Fashion Week: Are Fashion Influencers Disrupting The Relationship Between Brands & Publishers?

In recent years, the rise of influencer marketing and the growth of fashion influencers, in particular, has turned the 2.4 trillion dollar fashion industry on its head. Influencers offer designers a new way to advertise at Fashion Week and effectively reduce their dependency on the traditional fashion press for promotion.

The industry shift has been met with intense backlash from longstanding fashion publications. Many see influencers as a disruption to long-established Fashion Week promotional strategies and as a legitimate threat to the fashion press’ ability to generate advertising revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

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