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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

4 Ways That Brands Market With Influencers

4 Ways That Brands Market With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top 4 Methods Brands Use To Market With Influencers

There are dozens of different ways that brands partner with influencers. Every influencer marketing campaign is different, tailored to meet the nuanced needs of different industries, goals, platforms, content, creators, products, and more. That said, there are some key types of influencer partnerships that brands use to promote brand recognition, products, and initiatives.

By now, much of the world is familiar with the #sponsored content phenomenon. We often use “sponsored content” as a general term to describe content that has some degree of brand involvement, but not all sponsored content is the same, nor does it achieve the same types of results. To learn more about how influencer marketing campaigns take shape and how different types of campaigns accomplish different goals, here are four ways that brands market with influencers.

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Many Fake Facebook Accounts Exist?

How Many Fake Facebook Accounts Exist?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Fake Facebook Accounts By The Numbers

In Facebook’s recent Community Standards Enforcement Preliminary Report, the technology company opened up about fake accounts on their platform and what they’re doing to counteract the problem. According to the report, Facebook disabled a whopping 694 million fake accounts between October and December of 2017. From January to March of 2018, the world’s largest social network disabled an additional 583 million accounts.

percentage of fake facebook accounts reported by users

Expounding on their efforts, Facebook wrote, “In Q1 2018, we found and flagged 98.5% of the accounts we subsequently took action on, before users reported them. We acted on the other 1.5% because users reported them first. This number decreased from 99.1% in Q4 2017.”

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in blog, Facebook, Influencer Marketing, Social Media Influencers

What’s The Difference Between “The Plurals” and Gen Z?

What’s The Difference Between “The Plurals” and Gen Z?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

What Marketers Should Know About The Plurals — Also Known As Generation Z

The Plurals are coming. You may know them better as “Generation Z,” but they’re on their way to becoming a colossal purchasing power worldwide, and they’re unlike any generation before them. Plurals are the generation immediately following millennials, typically defined as being between 13-21 years of age in 2018.

girl-from-plural-generation

Plurals are smaller in number than the millennials and Gen Xers before them, but they’re poised to wield a great deal of financial power, making up 40% of U.S. consumers when they reach adulthood. There are plenty of opportunities to begin communicating and connecting with the Plurals now, and marketers would do well to begin the journey of understanding them sooner rather than later.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Top Social Stars Share Tips On How To Be An Influencer

Top Social Stars Share Tips On How To Be An Influencer

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

How To Be An Influencer: Tips From 20+ Of The World’s Top Instagrammers, YouTubers & Bloggers

Top social media influencers share how they make money with brands and spill how they make a living through brand partnerships on social channels including YouTube and Instagram.

The life of a social media influencer can have countless benefits, from invitations to exclusive events to lavish travel opportunities to six-figure sponsorship deals. However, the reality of a career as a content creator is not as glamorous as it may seem. The road to building a large and engaged audience is not easy, requiring patience, determination, and a significant time investment.

Many aspiring influencers struggle with getting started, creating consistent content, and growing and monetizing channels. However, they’re not alone. Even the world’s largest influencers have encountered these same challenges, and many have shared their advice with us. Here, we’ve compiled the best tips on how to become an influencer from dozens of top creators.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

The Top 10 Teenage YouTubers Setting Trends On Social Media

The Top 10 Teenage YouTubers Setting Trends On Social Media

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.
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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

6 Public Relations Statistics & Trends To Know

6 Public Relations Statistics & Trends To Know

For the latest influencer marketing trends, news, and insights, please subscribe to our industry digest newsletter!

6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected

As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.

Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.

Below, we’ll break down six PR statistics and explore how businesses can use them to create successful strategies for the coming years.
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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Pinterest Influencers Curating Content Online

The Top 10 Pinterest Influencers Curating Content Online

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Pinterest Influencers Sparking Your Next DIY, Style, Or Home Improvement Project

Pinterest launched in 2010 and has since amassed 200M monthly active users. In the past year alone, the social media site has also reportedly grown 40%. Pinterest is a platform where users connect based on their interest in particular products and topics. Users create “boards” that pertain to a specific topic, like interior design, and curate images and products sourced from across the internet.

On YouTube, Instagram, and other social media sites certain users have amassed millions of followers, and Pinterest is no different. The top 10 Pinterest influencers today have followers in the multi-millions and have used their online success to partner with brands and start businesses.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & influencer marketing, subscribe to our industry digest newsletter!

Jack Morris (@doyoutravel) is someone you might think of as “the cute boy next door.” The 27-year-old travel influencer is frequently pictured barefoot and shirtless with a bandana around his head as he savors the stunning scenery that surrounds him. The boyish charm really comes to life in action shots such as Morris swinging on a rope in the Philippines, skateboarding through the hills of Turkey, and jumping from ocean cliffs in Greece. With images like these, it isn’t hard to see why Jack Morris has amassed 2.8 million Instagram followers.

Morris’ casual, boy-next-door appeal makes him an obvious candidate for promoting millennial-focused brands with products for millennial-sized budgets. Less obvious is Morris’ fit as an influencer for luxury brands, so it may come as a surprise that he recently collaborated with high-end jewelry retailer Tiffany and Co. But look a little deeper and you’ll see plenty of reasons why Morris and Tiffany’s is an unlikely match made in heaven.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

How Instagram Meme Channels Are Evolving

How Instagram Meme Channels Are Evolving

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Meme Channels Are Big Business. Here Are 5 Ways They’ve Grown Beyond Being Just Millennial Hotspots

Up until now, Instagram meme channels were largely photo posts and the occasional short video post (usually a GIF “graphics interchange format” - a file type that allows for combining static and animated images). Many top Instagram meme channel creators often remained anonymous, amassing hundreds of thousands and sometimes millions of followers in a few short years without attaching a face or personality to these accounts.

Due to their popularity, Instagram meme channels have evolved leveraging not only their massive fan bases and universal millennial appeal, but also being on the forefront of social media trends (i.e. novel uses of Instagram Stories and other emerging social media features). Check out the ways Instagram meme channels have evolved into some of the biggest brands by creating relatable memes and establishing businesses both on and off social media.
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in blog, Influencer Marketing, Instagram Influencers, Monetization

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