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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

How Whole Foods & ALDI Celebrated Easter With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Easter Marketing Campaign Case Study: How Whole Foods & ALDI Do Influencer Marketing

Few grocery stores are as drastically different than ALDI and Whole Foods. The former is known for its discount prices and the latter is practically synonymous with the terms “high-end” and “organic.” In the following case study, we’ll examine how both execute Easter influencer marketing campaigns to serve differing business goals.

The National Retail Federation projected that American Easter spending would amount to $18.2 billion in 2018, or $150 a person. Sustenance, whether chocolate bunnies or glazed ham, is a cornerstone of the holiday. Of the money Americans spend on Easter, the largest portion is dedicated to food, roughly $5.7 billion.

As such, the holiday presents an excellent advertising opportunity to food suppliers. Grocery stores are especially poised to benefit from Easter marketing because more than half of Americans (58%) prepare Easter dinner instead of eating out. Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Sponsored Content With Influencers, Social Media Influencers, Instagram Influencers, Bloggers

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Alo Yoga's Battle With Influencer Dana Falsetti "Nolatrees"

In a single year, the U.S. yoga industry generated more than $11 billion in revenue. Alo Yoga, a yoga apparel company, is one brand dominating the market. The company recently sued body positive yoga influencer Dana Falsetti (@nolatrees). The resulting backlash has raised questions about influencer relations and sponsored content ownership (influencer agreements and contracts).

For influencer marketing campaigns, brands and influencers collaborate to create sponsored content. Though this sponsored content is typically published on an influencer’s social channels, in some cases it may be difficult to discern who owns content once it goes live and afterward unless previously discussed and agreed upon contractually. To avoid ambiguity, brands and influencers should strive to reach a clear consensus and create documentation of who owns social media content before, during, and after campaigns.

Here we’ll outline the recent news surrounding Alo Yoga’s suit against Falsetti and examine its implications for the influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, Instagram Influencers

These 8 Social Media Addiction Statistics Show Where We’re Spending Our Time

These 8 Social Media Addiction Statistics Show Where We’re Spending Our Time

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Much Is Too Much? The Social Media Addiction Statistics Marketers Must Know

Social media addiction is a growing phenomenon not only in the United States but worldwide. The average person spends nearly 2 hours a day using social media, which amounts to 5 years and 4 months of his/her lifetime. In that time a person could run more than 10,000 marathons or travel to the moon and back on 32 separate occasions. For teens, social media time spent could be up to 9 hours every day.

While social media offers unprecedented access and connectability, some are concerned that social media overuse is inhibiting users everywhere and affecting them in adverse ways. We’ve compiled the top social media addiction statistics to offer a better understanding of the evolving relationship between consumers and the social platforms they use to connect.
Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics

How Many Users Does Musical.ly Have?

How Many Users Does Musical.ly Have?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Everything Marketers Must Know About The Growing Music Mobile App Trending With Gen Z & Millennials

Founded in 2014 by Alez Zhu and Louis Yang, the video-sharing mobile app Musical.ly has taken the web by storm. In 2017, the app was acquired by Bytedance Technology Co., a Chinese tech startup specializing in AI technology, for upwards of $1 billion.

The social platform best known for hosting 15-second videos of users singing, dancing, and lip-syncing to music continues to succeed, particularly among younger audiences. Here we'll delve into the app's rapid growth and history and demographic base and explore its potential as an avenue for influencer marketing.Read More>>

in blog, Influencer Marketing

What To Know About The New YouTube Demonetization Policy

What To Know About The New YouTube Demonetization Policy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

YouTube’s Demonetization Policy: Controversy, History, Recent Developments & Backlash

The largest controversy YouTube has ever faced is arguably happening right now. On Tuesday, a shooter opened fired on the company’s San Bruno offices. Authorities have since speculated that the incident may be related to YouTube demonetization, an issue that’s been brewing for years.

In December 2017, the platform suffered a huge PR disaster when one of its top influencers, Logan Paul, posted a video featuring a human corpse. In response, YouTube rolled out its new demonetization policy. As a result, increasingly more channels are precluded from earning ad revenue on the platform with many popular channels affected, too.

The past few days may mark the first time the public has heard the terms ‘monetization’ and ‘demonetization’ in YouTube's context. However, the issue of demonetization has been an ongoing battle within the influencer industry dating as far back as the mid-2000s. Here we’ll examine the new YouTube demonetization policy, its history with content creators, and its ramifications.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, YouTube Influencers, Online Video Marketing, Monetization

The 10 Most Followed Twitch Influencers To Know Now

The 10 Most Followed Twitch Influencers To Know Now

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Meet The Top Twitch Influencers Entertaining Audiences In Real Time

Currently, Twitch has 100 million unique monthly users and 2 million streamers. By 2020, estimates predict that Twitch could be worth $20 billion, and generate $1 billion in annual revenue.

Live video streaming is becoming an increasingly popular way for consumers to enjoy gaming, TV, movies, and sports in real time. Twitch, a live-streaming video platform owned by Amazon has created a community of streamers and viewers that is centered around online video gaming.

Twitch’s success depends on its streamers — influencers who produce content and attract the large audience the platform regularly accommodates. Here are the top 10 streamers on Twitch and see what makes these influencers so popular.

Read More>>

in Influencer Marketing Top Lists, blog, Influencer Marketing, Social Media Influencers

Why Children Are Set On Becoming YouTubers When They Grow Up

Why Children Are Set On Becoming YouTubers When They Grow Up

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The Vast Percentage Of Children Want To Become YouTubers Over All Other Professions

Founded in 2005, YouTube now has 1.5 billion monthly active users (MAUs) who watch a billion hours of video each day. The video platform gave rise to the world's newest class of social media celebrity: YouTube influencers or "YouTubers." Not only are YouTubers more popular than most traditional celebs, they are looked to as influential and powerful icons — nearly 50% of millennials have been inspired by YouTubers to make a personal change in their lives.

YouTube and its star vloggers' influence on millennials and younger demographics are undeniable. Four out of 10 millennials say that their favorite YouTubers understand them better than family and friends. A new study surveying a thousand kids ages six to seventeen shares additional insight on YouTubers — becoming a YouTuber is now the most coveted career choice.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing News, Social Media Influencers, YouTube Influencers

Marketer’s Guide: How To Write An Effective Influencer Brief

Marketer’s Guide: How To Write An Effective Influencer Brief

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Creating An Effective Influencer Brief: The 11 Must-Include Items & 4 Common Mistakes To Avoid

In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer.

An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign.   

The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid.

Read More>>

in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Exclusive Interview With Meme Influencer Jessica Sorkin Of @TheHandyJ

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Meet Jessica Sorkin, The Instagram Meme Influencer Captivating Audiences Everywhere

Few people are as honest online as Jessica Sorkin. Her highly successful Instagram meme account @TheHandyJ addresses topics of all sorts. Many of her memes poke fun at the perils of intimacy and relationships, while others hilariously adapt popular shows and movies like Keeping Up with the Kardashians and Remember the Titans.

Sorkin maintains nearly 600,000 dedicated fans on Instagram alone. We sat down with the creative mastermind to discuss how her master's degree in Marriage and Family Therapy plays into her memes, what it takes to make a viral meme, and her plans for the future.

Read More>>

in blog, Influencer Marketing, Instagram Influencers, Influencer Spotlight

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

For the latest influencer marketing news, resources, and case studies subscribe to our weekly newsletter.

Mediakix & Next Games Named 2018 Shorty Award Finalist For Best Influencer & Celebrity YouTube Campaign & Gaming

Each year the Shorty Awards celebrates the web's best social media content. Whether influencers, brands, or agencies, Shorty Awards winners redefine what it means to captivate online audiences and consistently push the boundaries of what can be accomplished on social.

Mediakix is a finalist in not one, but two Shorty 2018 categories: Gaming and Best YouTube Influencer/Celeb partnership. The agency's viral influencer marketing campaign for The Walking Dead: No Man's Land mobile game enamored the internet in June and July of 2017. Read on to learn about the one-of-a-kind campaign, which has had a social reach of 46 million to date.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, Social Media Influencers, YouTube Influencers, Online Video Marketing

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405