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Top Professional And Socially Relevant Athlete Influencers Attract Brands As Their Impact Is Felt Online
For years, professional athletes have been used to endorse a variety of brands, products, and services. Michael Jordan’s partnership with Nike, recognized by many as the archetypal athlete endorsement deal — which produced a successful spinoff brand — has been modeled by many other partnerships that have resulted in several billion dollars worth of contracts.
Across sports, athlete deals continue to grow and evolve. Not only have sports, telecommunication, automobile, beverage, hotel, technology, and many other companies upped their antes, but athletes from a variety of disciplines, including surfing, motocross, base jumping, and other unconventional sports are partnering with brands to promote their wares.