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The 16 Benefits Of Influencer Marketing All Marketing Pros Should Know
The average person spends up to two hours on social media each day with certain demographics spending nearly every waking moment on their phones. In light of this, it’s no wonder that influencer marketing, which leverages the popularity of social media stars to promote brands and their products, has emerged as one of the fastest-growing segments of advertising.
Today, businesses from almost every conceivable category are leveraging the power and potential of influencer marketing. According to a recent survey, 86% of marketers used influencer marketing in 2017, and of those, 92% found it to be effective.
Below, we’ve compiled a list of the top benefits of the influencer marketing that illustrate its effectiveness as an advertising strategy.