X

  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

Case Study: The Unlikely Hero in the Journey of a Tiffany’s Diamond

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & influencer marketing, subscribe to our industry digest newsletter!

Jack Morris (@doyoutravel) is someone you might think of as “the cute boy next door.” The 27-year-old travel influencer is frequently pictured barefoot and shirtless with a bandana around his head as he savors the stunning scenery that surrounds him. The boyish charm really comes to life in action shots such as Morris swinging on a rope in the Philippines, skateboarding through the hills of Turkey, and jumping from ocean cliffs in Greece. With images like these, it isn’t hard to see why Jack Morris has amassed 2.8 million Instagram followers.

Morris’ casual, boy-next-door appeal makes him an obvious candidate for promoting millennial-focused brands with products for millennial-sized budgets. Less obvious is Morris’ fit as an influencer for luxury brands, so it may come as a surprise that he recently collaborated with high-end jewelry retailer Tiffany and Co. But look a little deeper and you’ll see plenty of reasons why Morris and Tiffany’s is an unlikely match made in heaven.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

How Instagram Meme Channels Are Evolving

How Instagram Meme Channels Are Evolving

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Meme Channels Are Big Business. Here Are 5 Ways They’ve Grown Beyond Being Just Millennial Hotspots

Up until now, Instagram meme channels were largely photo posts and the occasional short video post (usually a GIF “graphics interchange format” - a file type that allows for combining static and animated images). Many top Instagram meme channel creators often remained anonymous, amassing hundreds of thousands and sometimes millions of followers in a few short years without attaching a face or personality to these accounts.

Due to their popularity, Instagram meme channels have evolved leveraging not only their massive fan bases and universal millennial appeal, but also being on the forefront of social media trends (i.e. novel uses of Instagram Stories and other emerging social media features). Check out the ways Instagram meme channels have evolved into some of the biggest brands by creating relatable memes and establishing businesses both on and off social media.
Read More>>

in blog, Influencer Marketing, Instagram Influencers, Monetization

Why Meme Accounts On Instagram Are The Fastest Growing Accounts

Why Meme Accounts On Instagram Are The Fastest Growing Accounts

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 3 Biggest Reasons Why Meme Accounts Are The Fastest Growing On Instagram

In the past few years, meme accounts have been among the fastest growing on Instagram. Home to funny images, gifs, and short videos accompanied by culturally-relevant captions, meme accounts appeal to audiences of all types. Meme account popularity has exploded in the last couple of years. Familiar names like The Fat Jewish and Fuck Jerry are now among thousands of other memes accounts in hundreds of different categories.

In the following post, we’ll explore the factors contributing to the growth of Instagram meme accounts and get to know a of few of the platform’s most popular accounts. We’ll also examine the ways Instagram meme accounts have been successfully leveraged for influencer marketing.

Read More>>

in blog, Influencer Marketing, Instagram Influencers

5 Facebook Stories Statistics Changing How We Communicate On Social

5 Facebook Stories Statistics Changing How We Communicate On Social

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

With Stories Growing 15x Faster Than News Feeds, Here Are The 5 Facebook Stories Statistics To Know

On March 28, 2017, Facebook launched Stories within its own app of nearly 2.2 billion monthly active users (MAUs). “Until now, Facebook was just running missile tests and fighting skirmishes on the frontier. Today Facebook declares total war on Snapchat” notes TechCrunch’s Josh Constine.

Facebook had successfully debuted Stories, a Snapchat invention, with Instagram to the tune of 300 million daily active users (DAUs). Instagram reached its first 150 million DAUs in five months. For perspective, Snapchat’s entire user base is slightly over 190 million DAUs. Facebook has recognized the critical importance of Stories to a profitable future and is focused on making Stories a global hit.

Here are the biggest Facebook Stories statistics marketers need to know:

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing Top Lists

The Top 10 French YouTubers Impacting Culture In France

The Top 10 French YouTubers Impacting Culture In France

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top French YouTubers Reach Beyond Entertainment

Due to its rich history, popular tourist attractions, and proximity to other prominent global destinations, France is the most visited country in the entire world. At the same time, with their crowd-pleasing personalities and humorous tone, top French YouTubers connect with millions of France natives on one of the world’s most dominant digital platforms.

After the Paris Attacks in 2015, top French YouTubers broadcasted messages of hope, love, and solidarity to their home country and the world. Along with these intimate and empathetic communications, French YouTubers offer a variety of entertaining channel topics, including music, video games, comedy, pranks, and challenges. In the following list, we’ll take a look at the top 10 French YouTube channels:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

What Happened to Facebook Live?

What Happened to Facebook Live?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Does Facebook Live Compare to Other Live Streaming Platforms?

Facebook Live launched in August 2015 to much fanfare. Live streaming allowed brands (and later all users in April 2016) to instantly connect with followers. Live was touted as a valuable tool for influencers, celebrities, brands, and media publishers to publish real time video content on Facebook for the first time. Brands started to use Facebook to stream live events and other video content and users quickly adopted live streaming to publish life updates to friends in their network.

During the initial launch, Facebook sourced a wealth of high-quality video content to bring attention to the new streaming service. Facebook did this by securing lucrative partnerships with major publishers, celebrities, and influencers. Fun features like Live Reactions (animated likes, hearts, and smiley faces) and Q&A in real time helped to cultivate an interactive experience for fans.

Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers

10 Marketing Facts Every Marketer Must Know

10 Marketing Facts Every Marketer Must Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The 10 Marketing Facts That Will Transform Your Digital Strategy

Every year, the advertising industry evolves in new and unexpected ways. Fortunately, it's possible to keep up with the latest trends by following the hundreds of studies continually published around marketing best practices. From consumer insights to bold predictions regarding the industry's future, well-researched studies help to shape the marketing strategies of some of the world’s most powerful brands.

Below, we’ve compiled 10 of the most fascinating marketing facts from authoritative industry studies to help your business stay ahead of the competition. From influencer marketing statistics to the rise of online video, each is poised to alter the advertising landscape in coming years. Read More>>

in blog, Facebook, Influencer Marketing, Online Video Marketing, Social Media Influencers

The Top 10 British YouTubers Entertaining Audiences Everywhere

The Top 10 British YouTubers Entertaining Audiences Everywhere

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top British YouTubers Maintain 122M+ Subscribers Combined

Since its launch in 2005, YouTube has grown to more than 1.5 billion MAUs. Its popularity is undeniable, with the average person spending nearly two years of their lifetime on the platform. Over the years, the video-sharing site has become a home to influencers of all types, many of whom have leveraged their online fame to launch entrepreneurial endeavors.

British influencers are a particularly well-represented group on YouTube, with the top ten British creators boasting over 122 million subscribers cumulatively. From gaming to fashion, each is making their mark via streaming video content.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

How To Talk Gaming: Key Terms Defining The Industry

How To Talk Gaming: Key Terms Defining The Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Gaming Terms: Everything Marketers Must Know To Understand The Industry

By 2021, global PC and mobile gaming revenue is expected to reach $132 billion. Both in the U.S. and abroad, the gaming industry is incredibly lucrative. Take for example the cross-device video game Fortnite, which is making a reported $2 million a day on iOS alone and as much as $2.7 billion a year across-platforms. One of the web’s most popular gaming influencers, Tyler Blevins — aka Ninja — is making upwards of $500,000 a month from playing Fortnite online.

Video games are most popular among young American adults, with 6-in-10 people between the ages of 18-29-years-old reporting they play video games often or sometimes. Broken down by gender, across all age groups 47% of American men report playing video games often or sometimes, compared to 39% of women. Interestingly, when considering mobile games exclusively this gender disparity reverses. Today, 63% of mobile gamers are female and 37% are male.

The gaming industry is projected to continually grow in the coming years and attracts users far and wide who are willing to spend, non-dependent on factors like age and gender. As such, the industry has become one that marketers can’t afford to ignore. In the following post, we’ve broken down the most crucial gaming terms that marketers should understand to take advantage of the gaming industry’s growing value.

Read More>>

in blog, Influencer Marketing, Social Media Influencers

1 2 3 4 5 6 7 8 9 67