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Instagram Influencer Marketing Case Study: Bumble & Serena Williams Put The Ball #InHerCourt
Female-driven dating and networking app, Bumble, is a brand on a mission. Looking to encourage equality and shift gender dynamics, Bumble promotes itself as both a service and a movement.
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So proud of you @whitney and the whole @bumble team #inhercourt This monumental campaign is the first Super Bowl ad campaign created entirely by women. This is a major moment, not only for Bumble, but for women around the world as we collectively stage a movement during the most-watched and male dominated sporting event of the year.
Adept in the promotional tools of today, Bumble is no stranger to utilizing influencer marketing to broadcast its message. In the brand’s latest partnership with tennis phenom, Serena Williams, Bumble aired a commercial created entirely by women during Super Bowl LIII—the first in the game’s history.