For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!
A Complete Guide: How To Advertise On Instagram
Instagram is a social networking powerhouse that currently boasts over 800 million monthly active users, 250 million of whom use its Stories feature on a daily basis. Accordingly, brands interested in reaching Instagram’s deep well of users are constantly looking for the most effective techniques to advertise on the trending and popular social platform.
The two primary ways for marketers to reach audiences are via Instagram’s native advertising features and a variety influencer marketing strategies, tactics, and campaigns with advertisers spending $1 billion on Instagram influencers alone in 2017. However, the wide array of options within each of these verticals can be a daunting assemblage to absorb and comprehend.
In order to give brands a better understanding of Instagram’s advertising landscape, we’ve developed a comprehensive guide which details the many ways the social platform can be leveraged to reach potential customers.