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Fortnite: The Ultimate Marketer’s Guide
In the past year, few games have captured the public imagination quite like Fortnite. In July 2017, its producer Epic Games presented it to the world for the first time. Interestingly, Fortnite’s first iteration was a paid version and launched with little fanfare. Two months later, Epic Games released a free-to-play version of the apocalyptic survival game. The popularity of the free version exploded seemingly overnight and has since become the subject of ongoing jokes in which significant others, friends, and family neglect responsibilities because they’re too busy playing the game.
According to YouTube head of global gaming Ryan Wyatt, Fortnite holds a record for the most videos uploaded in a month related to a video game. The game is also responsible for YouTube’s most-viewed live gaming stream ever, with 1.1 million concurrent viewers.
On iOS alone, Fortnite is reportedly earning $2 million a day and in March the game earned $233 million in revenue across platforms. The game has captured the hearts and minds of millions across the globe. Its astounding revenue and popularity on live streaming platforms has left brands of all types wanting to get a piece of its success.
In the following post, we’ll delve into Fortnite’s financial wins and examine the factors playing into its widespread popularity. We’ll also break down today’s top Fortnite influencers and explore various ways marketers can leverage the game.Read More>>