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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

Influencer Marketing Vs. Affiliate Marketing: Which Is Better?

Influencer Marketing Vs. Affiliate Marketing: Which Is Better?

For the latest authoritative social media and influencer marketing news, trends, and statistics subscribe to our industry digest newsletter!

Influencer Marketing Vs. Affiliate Marketing: The Advantages & Disadvantages Of Each Strategy

Referrals are some of the most powerful forms of promotion a business can receive. In today’s digital space, two proven ways to create these types of recommendations for brands are through influencer marketing vs. affiliate marketing.

Here, we’ll break down how influencer marketing vs. affiliate marketing programs work and compare their efficacy.

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in blog, Influencer Marketing

What Brands & Influencers Should Know About YouTube Reels

What Brands & Influencers Should Know About YouTube Reels

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

YouTube Reels: What The New “Stories” Feature Means For Influencers & Brands

Nearly one-third of the world’s three billion internet users watch YouTube content each month. As online video continues to surge in popularity and competing social media platforms fight for users’ attention, YouTube is adding new features to keep its users engaged.

YouTube just announced the launch of YouTube Reels, a feature that mimics Instagram and Snapchat Stories. Read on to see exactly what YouTube Reels includes and how the feature will impact influencers and brands.

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, YouTube Influencers

How Two Friends Created @MyTherapistSays, A 2.4+ Million Follower Instagram Meme Empire

How Two Friends Created @MyTherapistSays, A 2.4+ Million Follower Instagram Meme Empire
Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Meet Lola Tash & Nicole Argiris, Interview With The Meme Creators Behind @MyTherapistSays

In the past few years, internet memes have become a full-blown popular cultural phenomenon. Enter Lola Tash and Nicole Argiris, two childhood friends who decided to make a collaborative Instagram meme page as a way of keeping in touch. Their account @MyTherapistSays has grown at an astonishing pace since its creation in 2015, with more than 2.4 million followers to date.

Their impressive growth has yielded exciting projects — an upcoming book, a clothing line, and brand sponsorships on Instagram including Hinge, Urban Decay, and Tinder. We sat down with Lola and Nicole to discuss brand partnerships, social media as a career, and the unique relationships between influencers and their fans.

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in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers

The 9 Influencer Marketing Myths Most People Get Wrong

The 9 Influencer Marketing Myths Most People Get Wrong

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

The 9 Most Common Influencer Marketing Misconceptions

In the span of a few years influencer marketing has grown from a largely uncharted advertising strategy into a cornerstone of the online marketing landscape. On Instagram alone, influencer marketing is now a one billion dollar industry.

As influencer marketing continues to rise in popularity, certain misconceptions about the industry run rampant or are misinterpreted. Here we’ll dispel the ten most common influencer marketing myths.

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in blog, Influencer Marketing, Social Media Influencers

How Baidu Leverages Influencers To Advertise Its Global Mobile Apps

How Baidu Leverages Influencers To Advertise Its Global Mobile Apps

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Baidu Markets With Influencers To Promote Mobile App Downloads

Founded in 2000, Baidu has grown to become one of China's most innovative web service companies. With over 40,000 employees around the world, the internet provider is a global leader in artificial intelligence (AI) design and also develops widely popular social networks and mobile apps.

Social media and more specifically influencer marketing have become an essential part of the company's global advertising strategy. We spoke with Yin Lin, Global Marketing Manager, who oversees the promotion of Baidu's Facemoji Keyboard to social media users worldwide. Read on to learn more about how Lin uses influencer marketing to drive app downloads and promote Baidu to a global audience.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Sponsored Content With Influencers

Instagram Is Worth Over $100 Billion [Chart]

Instagram Is Worth Over $100 Billion [Chart]

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

How Much Is Instagram Worth? Could Easily Be Worth $100 Billion (100x What Facebook Paid For It)

Instagram launched in 2010 and was acquired by Facebook in February 2012 for a then astounding $1 billion. Since acquisition, Instagram has grown at a blistering pace and is on track to join the select few social media platforms with over one billion users.

In 2012, Instagram had 30 million users. Today, the app boasts 800 million monthly active users and is growing at a pace of 653,595 users every day. The photo-sharing app has come a long way since Facebook bought it, begging the question: What is Instagram actually worth? Using Snapchat as a comparison company, our research team estimates that Instagram's value is over $100 billion.

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in blog, Influencer Marketing

A Quick Guide To Influencer Marketing Pricing

A Quick Guide To Influencer Marketing Pricing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Influencer Marketing Pricing: Industry Averages, Pricing Models, Factors To Consider & More

Every day, more and more businesses are using influencer marketing to build their brands, promote their products, and engage with their target audiences. However, as a new and growing industry, prices associated with influencer marketing campaigns can vary greatly.

For businesses looking to execute an effective campaign, it’s important to understand how different pricing options can affect return on investment (ROI). In the following piece, we’ll take a look at various aspects of influencer marketing pricing to help brands better plan their campaigns and anticipate influencer marketing costs.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Exclusive Interview With Multi-Talented YouTuber Megan Batoon

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

An Inside Look At Megan Batoon's Success As A YouTuber, Dancer & Entrepreneur

Megan Batoon is a woman of many talents. The dancer and actress joined YouTube in late 2010 to post choreography videos and in the time since has expanded into cooking, vlogging, and an original merchandise line.

Just last month, Batoon partnered with Nike to promote its Nike Air VaporMax line. As she continues to make her mark on the online world, Batoon is doing so with grace, class, and humor. We sat down with the creator to discuss influencer marketing, her career to date, and more.

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in blog, Influencer Marketing, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Advertise On Instagram: The 12 Best Ways

How To Advertise On Instagram: The 12 Best Ways

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Complete Guide: How To Advertise On Instagram

Instagram is a social networking powerhouse that currently boasts over 800 million monthly active users, 250 million of whom use its Stories feature on a daily basis. Accordingly, brands interested in reaching Instagram’s deep well of users are constantly looking for the most effective techniques to advertise on the trending and popular social platform.

The two primary ways for marketers to reach audiences are via Instagram’s native advertising features and a variety influencer marketing strategies, tactics, and campaigns with advertisers spending $1 billion on Instagram influencers alone in 2017. However, the wide array of options within each of these verticals can be a daunting assemblage to absorb and comprehend.

In order to give brands a better understanding of Instagram’s advertising landscape, we’ve developed a comprehensive guide which details the many ways the social platform can be leveraged to reach potential customers.

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in blog, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

How To Build A Brand Ambassador Program With Influencers: Tips, Examples & More

Today, the average person spends nearly two hours per day on social media. As individuals spend an increasing amount of time online they’re also demonstrating an aversion to ads. A recent study found that two out of three millennials use an ad blocker on mobile and desktop, a number that’s likely even higher for Generation Z members.

In order to more authentically connect with consumers online, many marketers are implementing brand ambassador programs with social media influencers. Here we’ll define what a brand ambassador is, identify the benefits of building a brand ambassador program with influencers, and provide tips to guide your brand ambassador program.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

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