X

  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

How To Find Instagram Influencers: Advice From Agency Pros

How To Find Instagram Influencers: Advice From Agency Pros

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Tips On Finding Instagram Influencers From Marketing Agency Insiders

Hitting the 1 billion global user mark and predicted to reach a $1.7 billion influencer market size in 2019, Instagram is on a steady ascent. In 2019, 89% of marketers rated Instagram as the most important strategic social media channel in their influencer marketing strategies. Instagram is about as crucial to executing effective influencer marketing campaigns as turning the oven on when baking chocolate chip cookies.

Brands of all types seek to capitalize on Instagram marketing by partnering with top Instagram influencers for cost-effective, high-reach, and engaging sponsored posts for both branding and direct response marketing. In order to execute these campaigns, brands must first know how to find the right influencers for their campaigns. So we asked our very own marketing experts their advice on the following:

  • Biggest mistakes to avoid when finding influencers
  • Best free tools to search for Instagram influencers
  • Pro tips for identifying Instagram influencers

Before we give the ingredients for finding Instagram influencers, it helps to know the biggest errors marketers commit when trying to find them.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers

The YouTube Pedophile Problem: Is YouTube Adpocalypse Part II Upon Us?

The YouTube Pedophile Problem: Is YouTube Adpocalypse Part II Upon Us?

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

What Is The YouTube Pedophile Controversy?

The Lowdown:

  • Mainstream awareness of videos featuring young children, sexualized by congregations of predators viewing and commenting on them in plain sight, caused a furor among the YouTube and larger media community.
  • Major brands like Nestlé, AT&T, Disney, and Epic Games boycotted YouTube by pulling advertisements from the platform.
  • YouTube responded with a series of drastic measures aimed at fixing and preventing the recently exposed YouTube pedophile scandal.
  • YouTube creators have had mixed and charged reactions, with many fearing the resurgence of a YouTube Adpocalypse.

The Timeline:

  • February 17, 2019 - Matt Watson uploaded a video investigating the comments of pedophiles on videos of children.
  • February 20, 2019 - YouTube initially responded by disabling comments on millions of videos, terminating channels of users who left inappropriate comments, and reporting offenders to law enforcement.
  • February 22, 2019 - YouTube said that any videos featuring kids that received offensive or predatory comments could be demonetized while also introducing a new algorithm that would be more effective in deleting those comments.
  • February 28, 2019 - YouTube further escalated its response by stating they’d automatically disable comments on videos featuring children under 18 years of age.
  • March 1, 2019 - YouTube CEO Susan Wojcicki explained that the mass suspension of comments on videos of minors is a trade-off for young creators as YouTube prioritizes child safety.

Read More>>

in blog, Influencer Marketing, Monetization, Online Video Marketing, YouTube Influencers

Statistics That Show TikTok’s Insane Growth [Infographic]

Statistics That Show TikTok’s Insane Growth [Infographic]

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

TikTok Users Are Growing At An Incredible Rate [INFOGRAPHIC]

Look out Facebook, Instagram, YouTube, and Snapchat. The new kid on the block, TikTok, is ascending into the spotlight at a near exponential growth rate. As the short-form video app takes the lead across several categories, including downloads, users, and time spent, marketers need to get ahead of the trend to take advantage of TikTok's insane growth.

There are plenty of stats that demonstrate TikTok’s meteoric rise:

The data speaks for itself. In much less time than other leading social media apps, TikTok has shown promising signs of being the next go-to platform for advertisers. Many brands have already started sponsoring videos with TikTok's top creators. Needless to say, TikTok is a force to be reckoned with. Check out our infographic that illustrates TikTok's incredible growth.Read More>>

Embed This Image On Your Site (copy code below):

in blog, Influencer Marketing, Influencer Marketing Infographics, Online Video Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Influencers Are Championing The Beauty Transparency Movement

What Is Beauty Transparency?

“Beauty Transparency” Defined

Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance. This industry has long been criticized for its opaqueness, meaning that consumers have little access to critical information about industrywide practices like the quality of ingredients, retail markup, and manufacturing process. In addition, the beauty industry has been criticized for being closed off to minorities in terms of product offerings and choice of models.

Major Themes Of Beauty Transparency Movement

fenty-face-grid-beauty-transparency

As customers demand to know more about their beauty products, there has been a push for increased transparency from both brands and influencers. Some of the major themes of the beauty transparency movement include:Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Social Media Influencers, YouTube Influencers

15 Steps On How To Find YouTube Influencers

15 Steps On How To Find YouTube Influencers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Finding YouTubers For Your Marketing Campaign

Your familiarity with Instagram influencer marketing likely surpasses that of other social media channels comfortably. Instagram, after all, commands a significant space in a swelling influencer marketing industry.

how to find youtube influencers

In 2019, 65% of marketers plan to up their spend on influencer marketing and 89% say Instagram is the most strategically important social media channel for influencer marketing. YouTube, however, follows comes in close second with 70% listing it as a strategically important channel this year.

YouTube’s propensity for churning out successful influencers coupled with its pervasion among key demographics has positioned it at the forefront of influencer marketing. Consequently, finding the right YouTube influencers is increasingly more important for companies on the quest to reach its massive audience.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

How Is Influencer Marketing Evolving With Shoppable Instagram Posts In 2019?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

What Are Instagram Shopping Features?

Instagram Shopping features are relatively new to the nearly 10-year-old photo and video-sharing social networking service. Shopping on Instagram enables e-commerce brands to host an “immersive storefront for people to explore your best products.” Put simply, Instagram Shopping capabilities give brands the opportunity to share products through organic posts, Stories, or the Search & Explore function—all without ever leaving the app.

shoppable instagram

Here are a few Instagram Shopping features (we explore these and more later in the post):

  • Product tags
  • Shoppable Stories
  • Shopping tab on business accounts
  • Native payments
  • Shoppable Explore feed

First tested in November 2016, Shopping on Instagram has matured into a profitable avenue for brands to showcase their business to readily interested users. Whether through their own business profiles or through savvy Instagram influencers, brands of all kinds have been taking advantage of the Instagram repertoire of shopping features.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

The Marketer’s Guide To TikTok

The Marketer’s Guide To TikTok

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

What Is TikTok?

TikTok is a social media channel with a simple premise—users share short videos of themselves up to 15 seconds in length lip-syncing, dancing, pranking, or other comedic acts. TikTok users can add songs, effects, and filters before publishing it for the world to see.

You might be forgiven for having let social media’s latest craze sit on the periphery of your online radar. After all, short-form social video platforms have been around for several years now. From Vine to Instagram to Snapchat, recording snippets of users’ lives for the world to see has become just as much a part of the social media landscape as reading about your uncle’s political views on Facebook.

what is tiktok

Yet, even by the established standards of social media juggernauts, TikTok is making the kind of waves that would send chills down even the most confident boardroom executives in the industry.

It’s got everyone asking, ‘What is TikTok?’Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

What Is The Best Social Media Channel For Influencer Marketing?

What Is The Best Social Media Channel For Influencer Marketing?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How To Choose The Right Social Media Channels For Influencer Marketing In 2019

2019 is shaping up to be a big year for influencer marketing—ad spend is ramping up, and 65% of marketers plan to increase their budgets for 2019. As a growing number of companies invest in influencer marketing, marketers tend to ask a familiar set of questions. How do you find the right influencers, publish successful sponsored content, and measure the ROI of your campaigns?

Before answering any of those questions, marketers need to determine which social media channels are best for their influencer marketing strategy. This can be difficult to decide because social media platforms—and the influencers they host—are constantly evolving. Every year, social networks add new features, introduce new content formats, and either grow, lose, or shift their audience. These fluctuations are hard to keep track of, and they inevitably have implications for influencer marketing.

As we kick off 2019, let’s dig into the most important features and considerations when selecting the right social media channels for influencer marketing.Read More>>

in blog, Bloggers, Branded Content With Influencers, Facebook, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top 50 TikTok Creators To Start Following Now

Top 50 TikTok Creators To Start Following Now

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Top TikTok Creators Are Igniting The New “It” App

TikTok (previously branded as Musical.ly) is breaking growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down. In September of 2018, TikTok was the most downloaded social media app in the United States, quickly generating user growth comparable to top social platforms like Instagram, Facebook, and YouTube.

 

View this post on Instagram

 

are we over eggs yet? 🥚 #tiktok #egggang

A post shared by TikTok (@tiktok) on

TikTok currently has over 500 million users and is the separate international entity of China’s app Douyin, owned by ByteDance. TikTok has officially filled the holes in Viners’ hearts, but time will tell if it will incur the same fate as the extinct platform. Similar to Vine, TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

Is Influencer Marketing Actually Effective? [Infographic]

Is Influencer Marketing Actually Effective? [Infographic]

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How Do Marketers Rate Influencer Marketing Effectiveness?

Influencer marketing happiness abounds in 2019. At the close of 2018, we took the temperature of the influencer marketing industry across a community of marketers in our 2019 Influencer Marketing Survey. The results? Let’s just say influencer marketing is still hot and has hit a teenage growth spurt. This spells out a bright future for influencer marketing strategies heading into 2019 and beyond.

Below are key influencer marketing statistics:

  • 80% of marketers find influencer marketing effective.
  • 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.
  • 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
  • 65% of marketers plan to up their influencer marketing budgets in 2019.

Influencer Marketing Effectiveness Infographic
Read More>>

Embed This Image On Your Site (copy code below):

in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Statistics, Social Media Influencers

1 2 3 4 5 6 7 75