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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

The Top 10 Facebook Advertising Statistics Every Brand Should Know

The Top 10 Facebook Advertising Statistics Every Brand Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries!

10 Facebook Advertising Statistics To Guide Every Online Marketer

Facebook advertising is one of the most popular forms of advertising today for many reasons, including the variety of ad format, large, diversified audience base, and potential engagement. Facebook reaches 1.23 billion people daily and 1.15 billion people daily through mobile. In a day, an average user will spend about 35 minutes on Facebook and 15 minutes on Instagram, Facebook’s trendy companion.

Facebook represents a huge opportunity for advertisers, we compiled the 10 biggest Facebook advertising statistics to guide brands through the array of options.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers

The Top 20 Fitness Influencers On Instagram To See

The Top 20 Fitness Influencers On Instagram To See

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers

Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.

These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How To Market To Generation Z Like A Boss

How To Market To Generation Z Like A Boss

Subscribe to our industry digest for the latest news and trends on influencer marketing, social media, and more!

Here's What You Need To Know About Marketing To Generation Z

The Post-Millennial Generation, Generation Z, is growing up. They’re moving past allowances, getting ready for first jobs and college applications. They’re not yet adults, but they’re becoming a bigger and bigger part of the world’s consumer base. They’re also the next big point of focus for many brands and marketers, who have long been focused on Millennials.

The first generation that’s enjoyed access to the internet and digital content for their entire lives, Generation Z has unparalleled abilities to research, multitask, communicate, and create with technology. They’re spending hours online each day, and the internet and social media are inextricable parts of their lives. Marketing to Generation Z means becoming a part of their online lives in a way that isn’t intrusive or artificial. Here are 5 things marketers should keep in mind as they try to reach and interact with Generation Z.

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in blog, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

How Does An Influencer Marketing Agency Work?

How Does An Influencer Marketing Agency Work?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing!

What Does An Influencer Marketing Agency Do?

Influencer marketing is booming. Influencer marketing on Instagram alone is a $1 billion market. The global influencer market is poised to become a $5-10 billion market in the next few years. And now, more than ever before, brands are faced with a dizzying array of options for strategizing, planning and executing influencer marketing.

The world’s top brands, from Ray Ban and McDonald’s to American Express to Target, are using influencer marketing. The market is expanding in all directions, giving birth to new opportunities. Influencer marketing is quickly becoming a necessity for successful marketing plans, and effective campaigns are proving essential.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella 2017: Branded Experiences, Social Media Stars, & More

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Here's How Brands Are Using Influencers & Branded Experiences At Coachella 2017

Coachella is huge for brands. One of the biggest festivals in the United States, it presents a golden opportunity for brands to be a part of an experience unlike any other and to associate themselves with top tastemakers and influencers that drive trends in fashion, beauty, lifestyle, entertainment, and more.

Marketing at Coachella isn’t just a series of booths or banners on the backdrop of a stage. It’s integrated, designed to be a part of the experience. And that’s why it’s so effective. Brands at Coachella market differently than they do at any other festival, focusing on brand activations and influencer marketing opportunities at the festival that enhances the overall experience. Companies rent houses to throw branded parties or sponsor air conditioned tents and areas to give festival goers much-needed hydration shelter from the sun.

At Coachella, brands aren’t just present — they’re a part of the festival experience itself, and that’s what makes it such a valuable opportunity.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

The 9 Biggest Statistics To Know About YouTubers, Content Creators, & The YouTube Community

For the latest news and trends on the social media influencers, YouTubers, Instagrammers, and more, subscribe to our industry digest newsletter!

These YouTuber Statistics Attest To Just How Powerful The Content Creator Community Is

YouTubers are the voices and trendsetters of the world. Whether they're giving their uncensored thoughts about a brand’s services or products or globetrotting to set a lifestyle example for millions of subscribers, YouTube content creators are changing the world with their ideas and opinions. These digital video stars represent a valuable asset to YouTube itself, to its individual viewers, and to any brand, company, or institution that knows how to leverage them.

We’ve compiled the most comprehensive statistics to determine who YouTubers are, how much they can make on the platform, and the type of power they wield online.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: How Target Does Influencer Marketing On Instagram

Case Study: How Target Does Influencer Marketing On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Case Study: 4 Instagram Influencer Marketing Campaigns From Target

Influencer marketing on Instagram is now a $1 billion dollar industry. In the past month alone, Target executed four major influencer marketing campaigns on Instagram to promote a variety of newly launched products. Target partnered with a diverse group of influencers, including small family-focused bloggers, children's fashion gurus, plus sized models, celebrities with millions of followers, and even an Instagram-famous dog.

The diversity of Target’s influencer marketing strategies illustrates the importance of matching the campaign to the product and prove that there’s no single “recipe for success” for building an influencer marketing campaign. In this case study, we’ll examine Target’s four most recent Instagram influencer campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 38 Influencer Marketing Conferences To Attend

The Top 38 Influencer Marketing Conferences To Attend

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 38 Conferences For Opportunities in Influencer Marketing

There are dozens of marketing conferences and conventions, but some are decidedly more beneficial than others. With panels, workshops, Q&A’s, discussions, keynote speeches, special sessions, meet-ups, and presentations, conventions with a specific focus on influencers and online creators can be a great way to build relationships, improve tactics, gain insight, and get a better understanding of the influencer marketing industry as a whole.

Each convention focuses on different aspects of influencer marketing. Types of creators, content, brands, exhibitors, and presentations vary from convention to convention, but there are a few standout events that provide the best opportunities and information in influencer marketing. Here are the best influencer marketing conferences and related convetions to attend.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

The Top 10 Highest Paid Celebrities On Instagram

The Top 10 Highest Paid Celebrities On Instagram

Subscribe to our industry digest newsletter for the latest and best news, trends, and stats on social media stars!

Here Are The Top 10 Highest Celebrity Endorsement Rates On Instagram

No one knows the power of social media like celebrities. Instagram, Facebook, Twitter, Snapchat, and more are all inextricable parts of being famous in today’s world. Posting is a way of life, and as Grammy winners, actresses, models, and reality television stars, social media’s top stars also command high prices for celebrity endorsement rates in partnership with brands.

For most brands, being featured on the social media channels of any one of these high profile celebrities is huge in terms of exposure. Typically, these celebrities are very selective about which brands they partner with, and any brand fortunate enough to land a coveted spot on a celebrity social channel is going to have to pay up in a big way. But the payoff is often staggering, and there are no shortage of brands willing to write the check.

Find out why a post from one of the top 10 highest paid celebrities on Instagram is worth so much.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

Subscribe to our industry digest newsletter for the latest news, updates, and trends in influencer marketing!

Here's Why Amazon, Time Inc., And Adobe Are Getting Into The Influencer Marketing Industry

There’s no question that influencer marketing is growing — it’s on track to become a $5-10 billion market in the next few years. As brands and marketers begin to find new ways to partner with influencers and witness firsthand the benefits of these partnerships, influencer marketing becomes more and more vital for brands big and small. It should come as no surprise, then, that some of the world’s largest companies are looking to get into influencer marketing on a deeper level. Companies like Amazon, Time, and Adobe are finding their way into the influencer market in order to capitalize on the growing trend and push the industry forward.

They’re far from the only ones. Last year, Google bought influencer marketing platform FameBit in an attempt to get in on influencer marketing. Before that, The New York Times acquired influencer marketing agency HelloSociety.

Though each company’s involvement is different, they’re all evidence of an evolution in influencer marketing and they all speak to a single core message: Influencer marketing is exploding and everyone wants in.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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Phone: 310-450-1999
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