X

  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

When Brands Sue Influencers: An Industry Wake-Up Call

When Brands Sue Influencers: An Industry Wake-Up Call

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Investigating Influencer Lawsuits & The Industry’s Growing Pains

Influencer marketing is a growing industry, with predictions that it will become a $5-$10 billion dollar market over the next 5 years. As with any rapidly growing industry, influencer marketing has endured a few teething problems, such as FTC violations and contract breaches, as people try to navigate the legalities. Over the last 18 months, there has been a spate of influencer lawsuits, too.

The FTC has made their position on deceptive influencer actions known. Influencers, marketers, and brands are now privy to the FTC expectations, regulations, and contract guidelines. However, there are still influencers and brands who try to skirt the FTC requirements.

The stakes are high. With large sums of money on the line for brands, they–and the FTC–aren’t letting influencers off easy. Macro-influencers often receive more than $50,000 for a single post, so it is vital that influencers play by the rules. When brands pay for a service, they expect influencers to do the work for which they have been paid. It should not be any surprise to see brands actively pursuing cases of influencer contract violation.

Related Post: What Constitutes An Influencer?: Definition, Qualities, & Tiers
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: MeUndies Gets Intimate With Influencers

Case Study: MeUndies Gets Intimate With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: MeUndies Shows Off Fashionable Wares and Heartwarming Values

Alongside its mission to sell comfortable and stylish underwear, Silicon Beach brand, MeUndies, is also looking to share its values with the world. Using sustainable materials, working “with factories that take exceptional care of their employees,” and partnering with various causes, MeUndies marketing has made bold moves in its attempt to disrupt the undergarment industry.

meundies marketing

One of MeUndies’ latest gambits has been to transform their subscription model into something more meaningful and valuable for both consumers and the company. Launching memberships last year, MeUndies started offering new perks to their monthly customers in an attempt to improve relationships, drive sales, and gain new insights.

For its various business and social initiatives, the progressive garment brand has leveraged influencer marketing to engage existing and potential customers. Working with a diverse group of influencers on Instagram, MeUndies marketing has used influential figures to offer discounts, promote special prints, and show its support for communities and causes.

Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Social Media Influencers Drive Trends–But How? And Why?

Social Media Influencers Drive Trends–But How? And Why?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

The Shift From Celebrities To The Power Of Social Media Influencers

  • Through social media, influencers generate conversation, drive engagement, and set cultural trends.
  • Audiences are more receptive of social media influencers than celebrities.
  • Influencers are early adopters of new products and services, creating desire amongst their audiences.

Celebrity influencers have been around nearly as long as there have been celebrities. The first instances of celebrity product endorsement occurred in centuries past when royalty advertised the prestige of luxury goods. A new breed of celebrity influencers evolved in the 20th Century with people leisurely following the activities of famous actors, musicians, and professional athletes. In many ways, celebrities initiated trends.

As people have moved away from traditional media and spent more time on social media, trendsetters have molded into more relatable “influencers.” It is no longer just celebrities who influence society’s tastes; social media stars play an increasingly larger role. These modern influencers are social media personalities with loyal audiences built through regular, direct communication with their followers.

Related Post: The Top 25 Influencers Dominating Social Media
Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Social Media Influencers

Case Study: Hershey’s And Reese’s Pieces Enter The Twitch Arena

Case Study: Hershey’s And Reese’s Pieces Enter The Twitch Arena

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Twitch Influencer Marketing Case Study: Hershey’s & Reese’s Pieces Meet Ninja & Dr. Lupo

Twitch, once an unassuming livestreaming service for gamers, has grown to become the most dominant broadcasting platform for video games in the world over the last seven years. With 15 million daily active users, Twitch’s audience watches an average of 95 minutes of live broadcasts a day—fertile ground for companies seeking to expand their marketing strategies away from the other major social media platforms.

While Twitch has typically been used by companies to advertise gaming brands and products to its engaged user base, such has its popularity increased that brands outside gaming are more frequently looking to tap into its lucrative audience.

With 81.5% of viewers male and 55% between the ages of 18-34, Twitch’s audience represents a clear target for any marketers attempting to reach a demographic of young males. This has led mainstream brands, such as KFC, to view the platform as a valuable resource for their campaigns. TwitchCon 2018 also introduced new non-gaming brands into the Twitch arena, like Nissin Cup Noodles, Nerf, and Doritos.

Viewers on Twitch tend to form closer-knit communities than their counterparts on other networks. As a platform, Twitch allows uninhibited, real-time access to streamers while they play games—in contrast to the often highly produced content that audiences are familiar with on YouTube or Instagram. The authentic nature of Twitch’s platform and its top broadcasters (known as Partners) is its key selling point. Their audiences are more engaged, more loyal, and willing to invest in products played by streamers.

Related Post: The 10 Most Followed Twitch Influencers To Know Now
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Exclusive Interview With Instagram Adventure Powerhouse Chelsea Kauai

Influencer Spotlight: Exclusive Interview With Instagram Adventure Powerhouse Chelsea Kauai

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

How Chelsea Kauai Expanded From Her Small Adventure Feed To One Of The Most Popular Instagram Travel Accounts

Chelsea Yamase, best known on Instagram as Chelsea Kauai, didn't set out to be a travel blogger sensation. As Instagram was taking off, Chelsea started as most amateurs did—creating an unscripted, highly filtered, and minimally followed feed snapshotting her food. But with a little bit of luck, grit, and a solid network, Chelsea Kauai's once little-known feed has scratched its way to the surface of more than half a million Instagram users' screens. Her followers are entranced by Chelsea's world of adventure curated with an expert's eye for design, mind for creativity, and heart for authenticity.

In an attempt to quench her own thirst for adventure and her followers' desire for artsy, travel-filled depictions and lifestyle inspiration, Chelsea has built an empire that champions all that's natural in life. Partnering with brands like Canon, KEEN, and an assortment of National Parks services, she sets out to lead a more purposeful and less stagnant life by documenting her purest intentions.

We caught up with Chelsea to find out more about her journey behind her popular travel account and to see what's in store for 2019 in an exclusive interview.

Read More>>

in blog, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

5 Biggest Takeaways From TwitchCon 2018 (Plus Exclusive Twitch Streamer Comments)

5 Biggest Takeaways From TwitchCon 2018 (Plus Exclusive Twitch Streamer Comments)

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

TwitchCon 2018 Recap & Highlights

  • Twitch Sings allows concurrent viewers to broadcast karaoke performances on Twitch.
  • Notable gaming and non-gaming brands showcased unique activations.
  • Esports commanded a huge presence with three gaming tournaments.
  • Twitch announced new and improved Twitch features Squad Stream, Highlight Editor, and moderation tools.
  • TwitchCon turnout reached 30,000 attendees, most of whom were young males.

On the weekend of October the 26th, the San Jose Convention Center hosted TwitchCon 2018. For three full days, the livestreaming giant invited the most popular gamers, artists, and brands to share their expertise and experience. Attendees also had a chance to get a first look at new games and Twitch developments, plus valuable networking opportunities.

While the Twitch.tv platform is hugely influential in the video game niche, generating a quarter of one game’s total sales, Twitch influencer marketing extends beyond just gaming. Twitch users are receptive to sponsored ads from brands of all kinds, meaning it's a level playing field for non-endemic, or non-gaming, brands. Several popular non-endemic brands have taken advantage of Twitch influencer partnerships, including Hershey’s, Doritos, Monster Energy, Nissin, and more.

Below we’ve detailed the five most important things marketers need to know about the newest games, biggest trends, and most exciting developments from TwitchCon 2018.

Related Post: Hershey's & Reese's Mashup With Ninja & Dr. Lupo

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top 15 Pet Influencers Whose Instagram Followings Speak for Themselves

The Top 15 Pet Influencers Whose Instagram Followings Speak for Themselves

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Top 15 Pet Influencers Delight 22 Million Total Followers

The influencer space has expanded from fashion, travel, and fitness to pets. The “pet influencer” title is not just for cats and dogs—in the past few years, the subgroup has evolved to welcome hedgehogs, hamsters, horses, and plenty more. Despite the obvious differences in communication, top pet influencers have engagement rates, sponsorships, and audience followings very comparable to their human influencer predecessors. With devoted parents to help share their stories, these animal influencers have the unique ability to reach animal lovers of all ages—and melt their hearts.

Here we’ve compiled the top 10 pet influencers based on their uniqueness, followings, and charm. Their influence is undeniable with a combined following of 22 million. This diverse bunch of critters is making wags in the social media space and they prove that influencers come in many shapes, sizes, breeds, and species.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Types of Influencer Marketing Campaigns Marketers Should Know

Types of Influencer Marketing Campaigns Marketers Should Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Influencer Marketing Campaigns: Types, Tactics, & Techniques

If influencer marketing were a climber, it would hold the record for fastest ascent up Mount Everest. As an industry, influencer marketing will be a $5-10 billion dollar market by 2020. Around 70% of U.S. agency and brand marketers agree that influencer marketing budgets will increase in 2018. The exponential growth explains why influencer marketing was dubbed the fastest growing online customer acquisition method in 2017.

As more marketers hop aboard the influencer marketing train, many are increasingly overwhelmed with options. Aside from the most basic questions of “How do I find influencers?” or “How much should I spend on influencer marketing?,” marketers want to know “What are the different types of different influencer marketing campaigns I can run?

Separating influencer marketing campaigns into different buckets is tricky. As both brands and influencers strive for more subtle, authentic sponsorships, the line is blurred between these campaign “types.” However, understanding these general categories will help marketers understand the various approaches that they can employ in an influencer marketing strategy.

Related Post: Best Influencer Marketing Examples To See
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

YouTube Creator Burnout: What Is It and What Does It Mean for Influencer Marketing?

YouTube Creator Burnout: What Is It and What Does It Mean for Influencer Marketing?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Why All the Fuss About YouTube Creator Burnout?

Just like Facebook and Instagram, YouTube uses a complex algorithm to decide the order of videos in any user’s feed. This means that YouTube shows its viewers the videos it thinks they want to see.

YouTube regularly tinkers with its algorithm, and recent changes have upset many of its more established broadcasters. One adjustment that caused concern was the expansion of the algorithm to affect videos in viewers’ subscription feeds:

  • Before: YouTube displays a feed of videos from a user's subscribed channels in roughly chronological order.
  • Now: YouTube curates videos from a users' subscribed channels based on popularity and engagement.

For much of 2018, the algorithm favored new videos over those already uploaded. This meant that YouTube Creators felt pressured to release more and more videos at a frequent rate, in order to avoid having their videos unceremoniously shunted down subscriber feeds.

As a result, many video producers are now suffering from YouTube Creator burnout—they feel overwhelmed, on a perpetual treadmill. Many believe it is a case of “film or die,” in the YouTube rankings at least.

Related Post: 3 YouTuber Controversies That Shook The Influencer World
Read More>>

in blog, Influencer Marketing, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Marketing Case Study: NYX Influencers Are To Die For In Halloween Promotion With DC Comics & Warner Bros.

With Instagram being the biggest platform for social media influencers, it should come as no surprise that the largest brands in the world are looking to harness its potential and bring the best and brightest figures under their umbrella for online marketing campaigns.

With 35% of Americans looking for costume inspiration online and an estimated $9 billion projected to be spent this Halloween, brands like NYX Cosmetics are scrambling to procure effective influencer strategies to take full advantage of the demand.

Within the makeup and beauty industry, Halloween is a significant event for consumers, with Google search interest up 200% for DIY makeup tutorial videos around the period. An effective influencer campaign can mean brands can get a slice of the lucrative pie.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

1 2 3 4 5 6 70