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  Influencer Marketing

Here you’ll find our latest articles, roundups, case studies, influencer marketing examples for top social media influencers, YouTubers, bloggers, Instagrammers, Viners, Snapchatters & the brands they collaborate with for high-reach advertising campaigns.

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Exclusive Interview With Viral Facebook Video Star Anthony Nguyen Of The Crazy Gorilla

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

How The Crazy Gorilla Found Viral Facebook Video Fame

During the summer of 2011, Anthony Nguyen was approaching his senior year of high school. He and a group of friends posted a comedic video on YouTube, which amassed 5,000 views in just a week on a channel with zero subscribers. Fast forward seven years and Nguyen is still running the same The Crazy Gorilla channel with his childhood friend Ramon Guzman.

Together the pair has created some of the internet's most engaging video content — their Facebook video comparing Donald Trump to Mean Girls has 27 million views. They also have one of the first original Facebook Watch shows, Mexican Survival Guide, that's winning the hearts of millions online.

We sat down with Nguyen to discuss his social media journey in-depth, the ingredients necessary for creating viral content, and the current state of the influencer industry, particularly as it relates to YouTube MCNs. Get to know the motivated and insightful creator here.

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in blog, Facebook, Influencer Marketing, Influencer Spotlight, Monetization, Social Media Influencers, YouTube Influencers

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

YouTubers vs Celebrities: Introducing The New Class Of Pop Culture Royalty

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top YouTube Influencers Outperform Celebrity Sponsorships

As of Q4 2017, YouTube now has 1.5 billion monthly active users (MAUs). Viewers across the globe flock to the site each day to view content from their favorite YouTube creators (also know as YouTubers or YouTube influencers). Today's 20 most popular YouTubers have more than 430 million subscribers combined, eclipsing America's population by more than 100 million.

Prior to the rise and popularity of social media and success of influencer marketing, advertisers worked with traditional celebrities (those who got their fame from TV, acting, or modeling) to reach audiences and illicit sales. As audience and demographic/generational time spent differences have shifted (i.e. the decline of TV vs. rise of time spent on social and mobile devices), brands like Apple are now finding that YouTubers outperform celebrities and sometimes by a long shot.

Read More>>

in blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

How Brands Like KFC, South Park & More Are Marketing With Top Twitch Influencers

How Brands Like KFC, South Park & More Are Marketing With Top Twitch Influencers

Get the latest influencer marketing news, insights, and trends by subscribing to our industry newsletter here.

The 5 Standout Twitch Influencer Sponsorships Marketers Must See

More than 15 million users spend an average of nearly two hours a day watching Twitch live streams. The sheer amount of time users dedicate to the platform makes it an excellent avenue for advertising.

Here, we’ll examine how five top brands partner with Twitch influencers to drive traffic and purchases, and offer clear takeaways for marketers.

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in blog, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers

8 Coachella 2018 Brand Activations You Can’t Miss

8 Coachella 2018 Brand Activations You Can’t Miss

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

The Coachella 2018 Brand Activations & Influencer Partnerships Marketers Must See

Coachella 2018 has already proven to be a standout event for influencers, brands, and attendees. The festival’s first weekend was marked by a historic Beyoncé performance that’s being lauded as quite possibly the greatest Coachella set of all time.

Last year Coachella drew a total attendance of 750,000 people. Though official numbers aren’t yet available, 2018 attendance is expected to match or even exceed last year.

Apart from last weekends physical attendees, millions tuned in online to watch the event live. Over the course of the first weekend, YouTube’s official live stream garnered 41 million live views from 232 countries. Beyoncé’s performance attracted 498,00 simultaneous viewers, shattering a record for the most viewed Coachella performance in history.

Brand activations also drew the attention of thousands in-person online. Here we’ll break down the top influencer sponsorships executed at Coachella week one. Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Top Auto Brands Maserati, Jeep & More Execute Influencer Marketing Campaigns

Last year, U.S. auto industry sales dropped for the first time since the 2008 financial crisis. After years of strong performance, annual sales dipped by a small but still noticeable 1.8%.

To combat the ever challenging car market auto brands of all types are turning to influencer marketing to win and retain customers. Here we’ll examine how automakers among the likes of Maserati, Jeep, and Land Rover are adapting their marketing strategy for social and winning.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

What The 19th Coachella Music Festival 2018 Holds For Brands & Advertisers

What The 19th Coachella Music Festival 2018 Holds For Brands & Advertisers

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Should Expect At Coachella 2018

Each year, thousands descend upon Indio, California to attend Coachella. The world-famous music festival has been around since 1999 and costs anywhere from $429 to over $1,000 to attend. If its past musical acts are any indication, the musical festival is squarely for millennials. Famously, the 2012 event featured a 2Pac hologram. Coldplay, Kanye West, and Lady Gaga have also performed.

Coachella 2018 looks to be as major as ever for festival goers, marketers and brands, and the general public observing from afar. In preparation for its start on April 13, here we’ll discuss Coachella unprecedented marketing potential, the 2018 brand experiences to watch out for, and the festival's connection to influencer marketing. Read More>>

in blog, Influencer Marketing, Influencer Marketing News

What Is A Millennial? Statistics, Demographics, Tips On How To Market To Them

What Is A Millennial? Statistics, Demographics, Tips On How To Market To Them

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How To Market To The World’s Largest Subset Of Consumers, Millennials "Gen Y"

Millennials, also known as Gen Y, are today’s largest living generation with a population totaling 92 million. In comparison to previous generations, this early to mid-adult group is notorious for its adoption of new technology and rejection of traditional advertising.

Unlike native internet users (Gen Z) or those of the Gen Y generation who grew up with television and print advertising, millennials have a leg in both worlds. As such, they’re known for being extremely difficult to market to.

Global millennial spending power is expected to grow to $3.3 trillion this year, meaning Gen Y or millennials is an essential demographic for brands of all types to reach. In the following post, we’ll define what a millennial is, outline the four characteristics unique to the millennial generation, and provide tips for successfully marketing to millennials, a financially empowered demographic\.Read More>>

in blog, Influencer Marketing

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

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Behind YouTube Shooter Nasim Najafi Aghdam's Anger At YouTube's New Demonetization Policies

On April 3, 2018 (Tuesday), Nasim Aghdam walked into YouTube's headquarters (San Bruno, CA) and shot three employees before dying from a self-inflicted gunshot. Nasim was a YouTube content creator (also known as "YouTubers" or YouTube influencers) and micro influencer (she had multiple accounts on YouTube, Instagram, and Facebook, in addition to Telegram, a popular Iranian social media network) with content on veganism, health, animal rights, among other varied topics.

Chief among her varied content included several videos and posts expressing anger at YouTube's recent demonetization policies. Alongside YouTube's growth as a dominant video platform and community, many YouTube creators or YouTubers have successfully built audiences and subscribers in the hundreds of thousands sometimes millions with millions of views on their videos or vlogs.

YouTube, in response to brands pulling their ads — ads that were served alongside extremist videos and potentially harmful videos (e.g. Logan Paul's suicide forest video), revamped its monetization policy effectively making it much more difficult for new or smaller content creators to receive ad revenue via YouTube's Partner Program.

Nasim described YouTube's demonetization policy as censorship preventing her from sharing her views on vegan lifestyle, animal rights, and other topics.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, YouTube Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Easter Marketing Campaign Case Study: How Whole Foods & ALDI Do Influencer Marketing

Few grocery stores are as drastically different than ALDI and Whole Foods. The former is known for its discount prices and the latter is practically synonymous with the terms “high-end” and “organic.” In the following case study, we’ll examine how both execute Easter influencer marketing campaigns to serve differing business goals.

The National Retail Federation projected that American Easter spending would amount to $18.2 billion in 2018, or $150 a person. Sustenance, whether chocolate bunnies or glazed ham, is a cornerstone of the holiday. Of the money Americans spend on Easter, the largest portion is dedicated to food, roughly $5.7 billion.

As such, the holiday presents an excellent advertising opportunity to food suppliers. Grocery stores are especially poised to benefit from Easter marketing because more than half of Americans (58%) prepare Easter dinner instead of eating out. Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Alo Yoga's Battle With Influencer Dana Falsetti "Nolatrees"

In a single year, the U.S. yoga industry generated more than $11 billion in revenue. Alo Yoga, a yoga apparel company, is one brand dominating the market. The company recently sued body positive yoga influencer Dana Falsetti (@nolatrees). The resulting backlash has raised questions about influencer relations and sponsored content ownership (influencer agreements and contracts).

For influencer marketing campaigns, brands and influencers collaborate to create sponsored content. Though this sponsored content is typically published on an influencer’s social channels, in some cases it may be difficult to discern who owns content once it goes live and afterward unless previously discussed and agreed upon contractually. To avoid ambiguity, brands and influencers should strive to reach a clear consensus and create documentation of who owns social media content before, during, and after campaigns.

Here we’ll outline the recent news surrounding Alo Yoga’s suit against Falsetti and examine its implications for the influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

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