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  Influencer Marketing Top Lists

See our lists for the best social media influencers to follow including top YouTubers, Instagrammers, Snapchatters, and more for travel, lifestyle, gaming, beauty, fashion. View and download our top lists, rankings, charts, and infographics.

The Top Instagram Accounts To Follow Lists

Top Instagram Accounts To Follow List Instagrammers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Top Instagram Accounts For Travel, Adventure, Fashion, Food, & More

Instagram is no longer simply a photo-sharing app; it's now a cultural phenomenon. Today, over 400 million people regularly visit the Facebook-owed app to see aspirational, inspirational, entertaining, or informative images and/or videos published by Instagram's most popular content creators (called "Instagrammers"). Because these top Instagram accounts attract the attention (and influence the purchasing decisions) of millions of engaged users, brands looking to market to the platform's largely millennial consumer base are increasingly leveraging the reach and relationship Instagrammers have with their followers to develop influencer marketing campaign strategies that increase brand awareness, drive sales, and see great returns on marketing investments (ROIs).Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

The Best Travel & Adventure Instagram Channels

The Best Travel & Adventure Instagram Channels

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Best Travel Instagram Accounts To Follow

It's no secret that travel-focused content creators are some of the most popular accounts on the Facebook-owned photo-sharing app Instagram, with the best travel Instagram accounts attracting millions of followers who regularly see and socially engage (via likes, comments, and shares) with their favorite Instagrammers' aspirations content and/or breathtaking travel photos. As Instagram continues to grow—the platform now has over 400 million active users who share more than 80 million photos and videos every day—national tourism boards, hotel resorts, and major travel and hospitality brands are increasingly marketing with digital influencers and top travel Instagram accounts to galvanize the so-called millennial generation (18- to 34-year-olds) who now look to social media platforms for inspiration and to make decisions regarding vacations and lifestyle experiences.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

The Top YouTube Pranksters & Channels

The Top YouTube Pranksters & Channels

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

April Fool's Edition: The Top 5 YouTube Pranksters

As YouTube becomes the preferred source of entertainment for audiences who spent an average of 1.7 hours a day on social media platforms (according to We Are Social) and 40 minutes per YouTube session on their mobile devices (YouTube), many of the internet's best content creators are capturing the attention of millions by planning, executing, and filming themselves pranking friends, significant others, and/or unsuspecting members of the public. In honor of April Fool's Day, we take a look at some of the most popular YouTube pranksters and how their mass appeal is drawing sponsorship opportunities from some of the world's biggest brands.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

10 Top Female Gamers On YouTube

10 Top Female Gamers On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Most Popular Female Gamers On YouTube

The gaming industry (which includes mobile gaming, PC gaming, and console gaming) is predicted to generate $100 billion in revenue in 2016, making it one of the most lucrative forms of entertainment for both game developers and advertisers who partner with game makers and gaming influencers (Newzoo). To put that figure in perspective, the revenue of the entire U.S. film industry is projected to be $35 billion in 2019. As we highlighted in a previous post entitled "Why YouTube Gaming Channels Are Seeing Immense Growth," YouTube is now the epicenter of the gaming community, and gaming videos are the 2nd most popular type of video on the platform. According to ReelSEO, ads on YouTube gaming videos and marketing collaborations with game-playing YouTubers brought in close to $4 billion in 2015, and the audience for gaming videos is projected to grow to almost 800 million by 2017.

The growth of the gaming industry and the popularity of YouTube gaming videos have prompted brands to look beyond what many consider the "typical" YouTube gamer (i.e. young men) and seek influencer marketing partnerships with an increasingly popular type of social media star: the female YouTube gamer.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

20 Top Gaming YouTubers

20 Top Gaming YouTubers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Play On: The 20 Top Gaming YouTubers

UPDATED May 31, 2017 — Given the popularity of this list (originally written in the beginning of 2016), we’ve updated and expanded it for 2017. YouTube is growing quickly and recently announced that the number of channels on the platform with 1 million or more subscribers is up 75%. Though all of the YouTubers who made the original Top 10 list still remain in the Top 20, the rankings have changed. The original content has been preserved, but we’ve adjusted the rankings, added ten new personalities and clearly noted any shifts within the top list placement. To learn more about YouTubers, see our post on the richest YouTubers or check out our guide to influencer marketing with YouTubers.

The growth of the international gaming industry shows no signs of slowing down. According to the most recent Global Games Market Report, worldwide revenues are projected to reach $107 billion in 2017 and eclipse $118 billion by 2018, with the United States gaming industry alone poised to grow 30% to $19.6 billion by 2019.

The nature of how gamers interact is also evolving, closely paralleling the explosion in gaming lifestyle and culture popularity. Whereas gaming was once considered a solitary activity, the burgeoning gaming community now relies on video platforms like YouTube to communicate, learn, and share virtual exploits. Gaming YouTube videos can take on a variety of formats, including “Let’s Plays” (gameplay accompanied by commentary), walkthroughs (instructional gameplay and commentary), machinima (movies created from gameplay), and reviews. With an ever-growing number of loyal followers, top gaming YouTubers and channels are capturing the attention of millions with top subscribed channels and highly-viewed video content.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Richest YouTube Stars: The YouTube Millionaires List

Richest YouTube Stars: The YouTube Millionaires List

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!  

The Top 10 Richest YouTubers Made A Combined $70.5 Million In 2017 (Over A 30% Increase From 2 Years Prior)

UPDATE May 31, 2017 — We first published this list at the end of 2015, and naturally, a lot has changed since then. YouTube has over 1.5 billion users, and YouTube recently announced that the number of channels with 1 million or more subscribers is up 75%. In order to keep this list as accurate as possible, we’ve updated it to reflect the top 10 highest paid YouTubers for 2017. Most of the same names that appeared on this list in 2015 are still on it today, but there are a few new additions and a few YouTubers no longer ranked among the top ten. We’ve preserved the text from the original article, highlighting any updates, and tracking changes in metrics in order to get a better long-term view of the landscape of richest YouTubers.

Launched in 2005, Internet juggernaut YouTube presented content creators (commonly called "YouTubers") with an entirely new opportunity to produce videos for large, engaged audiences. Since then, the platform has earned attention for its impact on pop culture and its effect on the marketing landscape. The changes to the latter have been so pronounced, in fact, that Forbes published their first list of top-grossing YouTube stars in October 2015 to illustrate the commercial viability of social media stars for both brands and consumers. Today, these top YouTube content creators have become mainstream celebrities in their own right and made millions in the process.

Read More>>

in blog, Influencer Marketing News, Influencer Marketing Top Lists, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Most Popular Types Of YouTube Makeup Videos

YouTube Makeup Videos Most Popular Types

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Most Popular Types Of Fashion & YouTube Makeup Videos

The beauty and fashion space has given rise to some of the most successful YouTubers, boasting big names like Zoella and Bethany Mota. Out of a fickle industry, these top YouTubers, fashion, and beauty influencers have emerged as trusted sources of information about what to wear for millions of consumers.

Recent studies show that millennials trust top YouTubers and vloggers to provide real, unbiased information about new consumer goods. This is especially true in the beauty and fashion world, where trends shift continuously and new brands/services/products are constantly available. As YouTube turned 10 this year, several types of YouTube fashion and beauty videos have emerged as mainstays for popular video formats.

Here are the 10 most popular types of fashion and YouTube makeup videos:

Read More>>

in blog, Fashion Influencers, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top 10 Viners To Follow

Top 10 Viners To Follow

The Top 10 Viners To Follow

Launched in 2012, Vine spawned an entirely new form of content. The platform allows viewers to create short, 6-second videos that loop endlessly ("Vines"). The result is a mesmerizing, shareable bit of micro-content and its format allows for both creativity and customization. After being acquired by Twitter only a few months after its launch, it's no surprise that the app has blown up in popularity with over 100 million active monthly users.

As with YouTube and Instagram, top creators have also emerged out of Vine. Once a niche platform, Vine stars or "Viners" are gaining mainstream status--with the best and brightest influencers signing deals with major talent agencies, representing huge companies, and notably collaborating with the First Lady, Michelle Obama. Here are the top 10 Viners to follow:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Vine Influencers

The Different Types Of YouTube Gaming Videos

YouTube Gaming Videos Different Types

image via YouTube Gaming

The 5 Top Types Of YouTube Gaming Videos

According to the ESA's (Entertainment Software Association) 2015 report, over 155 million Americans play video games. Neilsen's 360 Gaming Report (2014) shows that close to two-thirds of the entire United States population plays video games on some device. In terms of sales, an article from Think With Google puts the global gaming market into perspective:

The highest-grossing movie of 2014 to date,Transformers: Age of Extinction. In its 15 weeks at the box office, the film took in over $1B worldwide. By comparison, the Grand Theft Auto V game launch hit that figure in the first week of release last year. It became the fastest-selling entertainment product in history and broke another five sales records along the way, according to Guinness World Records.

For YouTube, gaming videos represents one of the most valuable and searched niches on the world's second largest search engine. Second only to music, YouTube gaming videos top the list for most-searched topics in 2014. According to Forbes, the richest YouTuber PewDiePie is searched nearly as much as Beyonce or Drake.

YouTube Gaming Videos Top Search Query

For marketers, the YouTube gaming community featuring some of the most well-known top YouTubers represents a sizeable and continually growing opportunity to target highly engaged audiences who are proactively seeking out the latest gaming videos for their next consumer purchase. With the inclusion of its recently launched Gaming App in YouTube's first subscription service "YouTube Red", consumers and marketers alike can rest assured that gaming is here to stay and represents big business growth in the months to come.

Here are the top 5 types of YouTube gaming videos driving views, traffic, and engagement today:

Read More>>

in blog, Influencer Marketing Top Lists, Online Video Marketing, YouTube Influencers

6 Top Lifestyle Bloggers

Top Lifestyle Bloggers A Beautiful Mess

image via A Beautiful Mess

6 Top Lifestyle Bloggers You Should Know

Lifestyle blogs cover categories that portray a blogger's everyday life; often including style, travel, food, and decor. A lifestyle influencer curates and produces content that is specific to their own interests, as defined by Kissmetrics, "Influencers are people who are active on social media and blogs. They also are brand advocates and niche promoters."

Top social media influencers can have a reach of hundreds of thousands to over a million followers. Total audience reach coupled with high levels of social media engagement (see our post here on "Why Social Media Engagement Matters For Sponsored Content") makes top influencers and digital content creators especially attractive to companies seeking to brand and message to their dedicated audiences.

In order to elicit the maximum levels of engagement and brand affinity in a successful influencer marketing campaign (see our post here on "How To Measure Influencer Marketing Campaigns" and access our checklist), brands allow influencers to retain creative control in order to maintain authenticity. Brands must also understand the top lifestyle blogger, their audience, and how they interact with their audience in order to ensure the proper brand message integration.

For a quick overview of how brands should not interact with social media influencers, check out this vlogger's video.

Here are our top lifestyle bloggers:

Read More>>

in blog, Bloggers, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

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