Influencer Marketing Top Lists

See our lists for the best social media influencers to follow including top YouTubers, Instagrammers, Snapchatters, and more for travel, lifestyle, gaming, beauty, fashion. View and download our top lists, rankings, charts, and infographics.

Most Popular Types Of YouTube Makeup Videos

YouTube Makeup Videos Most Popular Types

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Most Popular Types Of Fashion & YouTube Makeup Videos

The beauty and fashion space has given rise to some of the most successful YouTubers, boasting big names like Zoella and Bethany Mota. Out of a fickle industry, these top YouTubers, fashion, and beauty influencers have emerged as trusted sources of information about what to wear for millions of consumers.

Recent studies show that millennials trust top YouTubers and vloggers to provide real, unbiased information about new consumer goods. This is especially true in the beauty and fashion world, where trends shift continuously and new brands/services/products are constantly available. As YouTube turned 10 this year, several types of YouTube fashion and beauty videos have emerged as mainstays for popular video formats.

Here are the 10 most popular types of fashion and YouTube makeup videos:

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in blog, Fashion Influencers, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top 10 Viners To Follow

Top 10 Viners To Follow

The Top 10 Viners To Follow

Launched in 2012, Vine spawned an entirely new form of content. The platform allows viewers to create short, 6-second videos that loop endlessly ("Vines"). The result is a mesmerizing, shareable bit of micro-content and its format allows for both creativity and customization. After being acquired by Twitter only a few months after its launch, it's no surprise that the app has blown up in popularity with over 100 million active monthly users.

As with YouTube and Instagram, top creators have also emerged out of Vine. Once a niche platform, Vine stars or "Viners" are gaining mainstream status--with the best and brightest influencers signing deals with major talent agencies, representing huge companies, and notably collaborating with the First Lady, Michelle Obama. Here are the top 10 Viners to follow:

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Vine Influencers

The Different Types Of YouTube Gaming Videos

YouTube Gaming Videos Different Types

image via YouTube Gaming

The 5 Top Types Of YouTube Gaming Videos

According to the ESA's (Entertainment Software Association) 2015 report, over 155 million Americans play video games. Neilsen's 360 Gaming Report (2014) shows that close to two-thirds of the entire United States population plays video games on some device. In terms of sales, an article from Think With Google puts the global gaming market into perspective:

The highest-grossing movie of 2014 to date,Transformers: Age of Extinction. In its 15 weeks at the box office, the film took in over $1B worldwide. By comparison, the Grand Theft Auto V game launch hit that figure in the first week of release last year. It became the fastest-selling entertainment product in history and broke another five sales records along the way, according to Guinness World Records.

For YouTube, gaming videos represents one of the most valuable and searched niches on the world's second largest search engine. Second only to music, YouTube gaming videos top the list for most-searched topics in 2014. According to Forbes, the richest YouTuber PewDiePie is searched nearly as much as Beyonce or Drake.

YouTube Gaming Videos Top Search Query

For marketers, the YouTube gaming community featuring some of the most well-known top YouTubers represents a sizeable and continually growing opportunity to target highly engaged audiences who are proactively seeking out the latest gaming videos for their next consumer purchase. With the inclusion of its recently launched Gaming App in YouTube's first subscription service "YouTube Red", consumers and marketers alike can rest assured that gaming is here to stay and represents big business growth in the months to come.

Here are the top 5 types of YouTube gaming videos driving views, traffic, and engagement today:

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6 Top Lifestyle Bloggers

Top Lifestyle Bloggers A Beautiful Mess

image via A Beautiful Mess

6 Top Lifestyle Bloggers You Should Know

Lifestyle blogs cover categories that portray a blogger's everyday life; often including style, travel, food, and decor. A lifestyle influencer curates and produces content that is specific to their own interests, as defined by Kissmetrics, "Influencers are people who are active on social media and blogs. They also are brand advocates and niche promoters."

Top social media influencers can have a reach of hundreds of thousands to over a million followers. Total audience reach coupled with high levels of social media engagement (see our post here on "Why Social Media Engagement Matters For Sponsored Content") makes top influencers and digital content creators especially attractive to companies seeking to brand and message to their dedicated audiences.

In order to elicit the maximum levels of engagement and brand affinity in a successful influencer marketing campaign (see our post here on "How To Measure Influencer Marketing Campaigns" and access our checklist), brands allow influencers to retain creative control in order to maintain authenticity. Brands must also understand the top lifestyle blogger, their audience, and how they interact with their audience in order to ensure the proper brand message integration.

For a quick overview of how brands should not interact with social media influencers, check out this vlogger's video.

Here are our top lifestyle bloggers:

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Best YouTube Channels For Learning

Best YouTube Channels For Learning With YouTubers

image via Vsauce YouTube Channel 

The Best YouTube Channels For Learning With Leading YouTubers

Millennials, fashionistas, gamers, and lifelong learners who stream DIY or educational content from YouTube may be at the precipice of a much larger trend. In a Boston Globe article published earlier this week, Harvard Medical School announces its new revamped curriculum geared towards "the smartphone generation of students, who take for granted the ability to find information quickly and are less apt to read dense textbooks." The top medical school's digitally revamped curriculum features brand new YouTube videos from Harvard's medical professors.

The Boston Globe reports that Professor Richard M. Schwartzstein, who aided in revamping Harvard's new medical learning, "developed his own YouTube videos to describe biological processes students need to learn, which they are expected to watch outside the classroom. The videos are between five and eight minutes, he said, because students’ attention spans don’t last much longer."

YouTube is arguably one of the world's largest search engines, second only to its owner, Google. With over a billion users, there are hundreds of millions of hours being watched, and videos that are generating billions of views collectively. Just a few months earlier, the Associated Press made headlines when the news organization uploaded 550,000 video clips (over 17,000 hours) on their YouTube channel "AP Archive" with content dating back to 1895. YouTube reaches more millennials than any cable network in the United States today.

Though YouTube is known for its plethora of fashion, beauty, and gaming tutorials, these 7 top YouTubers (YouTube video bloggers) are paving the way for a digital education of tomorrow with these best YouTube channels for learning:

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in blog, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top 20 Fashion Bloggers 2015 Edition

Top 20 Fashion Bloggers 2015 Edition

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

20 Top Fashion Bloggers & Influencers Of 2015

Though newer social media publishing platforms like Snapchat and Instagram have begun to flourish, the traditional blog remains one of the best ways for advertisers to directly connect with engaged consumer audiences. Brands have been partnering with top fashion bloggers for years—recent collaborations include Cupcakes and Cashmere's line at Nordstrom, Atlantic-Pacific's brand sponsored posts for Covergirl, and We Wore What's partnership with Lancome—as a way to leverage the blogger's social influence, build buzz around new product releases, and foster a positive brand reputation among loyal readers.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing Top Lists, Social Media Influencers

Top 10 Lists: Celebrity Bloggers 2015 Edition

Top Celebrity Bloggers Lauren Conrad via Cosmopolitan

Top Celebrity Blogger, Lauren Conrad of www.LaurenConrad.com

10 Top Celebrity Bloggers

While vlogging on YouTube, Instagramming, Vining, Snapchatting, and now Periscoping on newer social media platforms have taken center stage, blogging remains the original classic for sharing and documenting life’s events.
Many celebrities including Beyonce, Vanessa Hudgens “blog” by aggregating their Instagram content or Twitter feeds towards a Tumblr or WordPress template. In this instance, fan or follower engagement tends to occur primarily on the originating platform (i.e. comments, interaction primarily within originating platform with few on aggregate blog site).

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

For the latest news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

The Top 10 Snapchat Influencers To Follow [INFOGRAPHIC]

Recently, Snapchat's CEO Evan Spiegel revealed that the photo- and video-sharing app now receives 10 million video plays per day, surpassing Facebook's figures and cementing Snapchat's place among the world's most popular social media platforms. As the number of engaged users grows (Snapchat currently has approximately 200 million active monthly users), both fast-rising companies and established brands are seeking ways to capture the attention of Snapchat's engaged audiences and increase brand awareness by growing their Snapchat channels. Partnering with Snapchat influencers, either through sponsored content campaigns or by allowing Snapchatters to do a "Takeover" of a brand's channel, is one of the best ways companies can take advantage of an influencer's reach, target their dedicated followers, and capitalize on Snapchat's high daily engagement rate.

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Top YouTube Influencers: A Quick Resource Guide

Top YouTube Influencers: A Quick Resource Guide

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

The Top YouTube Influencers: Everything You Need To Know

There are now 1000's of YouTube channels vying for the attention of YouTube's 1 billion active users. As the world's most powerful brands shift from traditional advertising models to online video marketing strategies, top YouTube influencers (called "YouTubers") are being courted by influencer marketing agencies, MCNs, TV broadcast networks, and mega tech companies like Yahoo, all seeking to leverage the relationships between influencers and their followers.

To help marketers identify the best ways to find and work with the industry's most magnetic YouTubers, we've assembled the best resources from around the internet into one comprehensive guide.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Top Lists, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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