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  Influencer Marketing Top Lists

See our lists for the best social media influencers to follow including top YouTubers, Instagrammers, Snapchatters, and more for travel, lifestyle, gaming, beauty, fashion. View and download our top lists, rankings, charts, and infographics.

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

The Top 10 Twitter Statistics Marketers Must Know

The Top 10 Twitter Statistics Marketers Must Know

For the latest authoritative marketing news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter!

10 Revealing Twitter Stats: What Twitter's Q4 Earnings Report Says About The Company's Growth, Revenue, and Future

The results from Twitter's Q4 earnings report are mixed. Despite what many would’ve expected to be a huge final quarter as a result of the election, Twitter’s growth in monthly active users was modest, its Q4 revenue failed to meet expectations, and it continues to struggle with monetizing a platform that’s an indispensable piece of the influence and engagement puzzle in today’s social media landscape.

Still, it wasn’t all doom and gloom. Growth in daily active users signal a more engaged user base, and significant gains in certain segments of ad engagement suggest that Twitter may be able to turn around its monetization problem, provided it figures out how to capitalize on its massive influence.

Here are the ten biggest takeaways from Twitter’s Q4 earnings report:

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The 6 NFL Advertising & Social Media Statistics To Know

The 6 NFL Advertising & Social Media Statistics To Know

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6 Powerful NFL Advertising & Social Media Statistics To Know

The NFL is an advertising and promotional powerhouse. Ten years ago, that would’ve meant that it dominated television ad revenue, which is still true today, but in the promotional landscape of 2017, being a bonafide heavy-hitter means having a commanding presence on social media, too.

For years, the Super Bowl has earned the highest TV advertising revenues of any major sports event. This isn’t surprising—the Super Bowl routinely attracts over 100 million viewers. But TV viewership is on the decline, and digital ad spend is predicted to surpass TV ad spend for the first time this year.

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10 Super Bowl Marketing Stats You Must Know

10 Super Bowl Marketing Stats You Must Know

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The 10 Biggest Super Bowl Marketing Statistics Advertisers Should Know

The Super Bowl is one of the biggest events of the year. It’s consistently among the most-watched television programs and is a phenomenon that takes place across platforms, from televisions to social networks and iPhone screens (see our official "Social Media Playbook For Super Bowl 2017" infographic for best accounts and channels to follow).

As one of the year’s biggest moments, there’s plenty of interest in how the Super Bowl functions within the wider frameworks of popular culture, television, and advertising. Here are ten of the most illuminating and important statistics to know about the advertising landscape surrounding Super Bowl 2017.

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Top 10 Female Travel Instagram Accounts To Follow

Top 10 Female Travel Instagram Accounts To Follow

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The World's Best Female Travel Instagrammers, Bloggers & Accounts To Follow

Instagram recently hit 600 million users before the start of 2017—up 100 million just in the last 6 months (Instagram Blog). While Instagram's growth can in part be attributed to the roll out of "new" features (it's adapted over from rival Snapchat), its mainstream adoption and engagement is spurred on by top power users namely Instagram influencers, social media stars, and celebrities.

Instagram's popularity as one of the world's top social media platform for capturing and sharing photos/videos has helped many image-centric categories, interests, and accounts reach acclaim with millions. With its jaw-dropping scenescapes, wanderlust, and insider views, travel Instagrammers, bloggers, and accounts have become highly-sought after by audiences and brands alike.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Top 30 Facebook Live Videos of 2016

Top 30 Facebook Live Videos of 2016

For the latest news and trends on top YouTubers, Instagrammers, Facebook stars, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

In 2016, live video streaming has become one of the dominant trends and preferred social media format/content for platforms, content creators, and consumers. Global market research firm MarketsandMarkets projects that the entire live video streaming industry will be worth over $70B by 2021, a 130% percent change for 2016's $30B. Periscope's initial user growth and popularity (the now Twitter-owned livestreaming platform added more than 1 million users within its first 10 days) paved the way for both veteran social media platforms including YouTube, Facebook, and Facebook-owned Instagram and upstart social media apps (e.g. Musical.ly's standalone livestreaming app, Live.ly) to double-down on their live video streaming offerings.

Facebook for 2016 has chosen to focus heavily on "all things video" including the development of their video platform, livestreaming capabilities, and video messaging. Over the summer, Facebook spurred growth of their video properties by paying social media influencers, publishers, and celebrities over $50M to use and experiment with Facebook Video and Facebook Live.

As such, many of 2016's biggest and memorable moments have been shared on Facebook Live. Here are the top 30, most viral Facebook Live videos—which ones have you seen and are your favorites?

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The Top 20 Musical.ly Users

The Top 20 Musical.ly Users

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The 20 Most Popular Musical.ly Users & Social Media Stars [Infographic]

UPDATE November 15, 2017 — Musical.ly may not yet have the name recognition of Facebook, Twitter, Instagram, or YouTube among older social media users, but it’s a hit with the younger crowd, and it’s still growing. In an effort to keep this article as up-to-date as possible, we’re adding some of the newest numbers from Musical.ly. We’ve preserved the article’s original text and clearly denoted updates below select passages.

Variety recently disclosed how top Musical.ly users are now making an average of nearly $50K across a two-week span with the social media music-sharing app's livestreaming component, Live.ly. With several of its top Musical.ly users boasting more than 3 million followers each on the breakout app, these social media stars also have hugely-followed adjoining channels including Instagram, YouTube, and Facebook.

We've compiled some of the most famous, biggest, and currently trending top Musical.ly Users and stars in addition to their social followings on other apps and platforms. Each of these top Musical.ly users receive millions of views on their videos as well as six-figure view counts on Live.ly. These social media influencers are at the intersection of several important trends including the rise of mobile and social media use, the decline of time spent on TV, and the success of influencer marketing.

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The Top 20 Facebook Stars & Content Creators To Know In 2016

Top Facebook Stars Content Creators To Follow

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

20 Biggest Trending Facebook Stars You Should Be Following

With over 1.7 billion users, Facebook is already the largest social network on the planet. In recent months, Facebook has been attempting to attract even more users (and compete with Snapchat) by expanding its video capabilities—most notably, by launching Facebook Live, "Lifestage," and Facebook Messenger video calling features—and inviting popular social media stars to create content exclusive to Facebook. In lieu of the network's gradual shift from a social networking site to a video-focused content distribution platform, a number of digital influencers have chosen to make Facebook their platform of choice and, as a result, earned millions of new followers along the way.

For a list of the top 20 Facebook stars, see our exclusive infographic below!
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10 Examples Of The Most Successful Social Media Campaigns

10 Examples Of The Most Successful Social Media Campaigns

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The Most Successful Social Media Campaigns From This Year

Once considered innovative, social media marketing is now an essential aspect of every brand's advertising strategy and accounts for a growing percentage of ad revenue globally. According to recent data, social media network ad revenues are expected to reach $33B worldwide in 2016 (eMarketer), with spending on social media advertising predicted to be $15B in the U.S. alone (Statista). To encourage brands and marketers to take advantage of this now-established marketing channel and push the creative envelope of their social media marketing efforts, we present the ten most successful social media campaigns from this year.

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The Biggest, Most Popular Instagram Influencers For 2018

The Biggest, Most Popular Instagram Influencers For 2018

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List Guide: The Top Instagram Influencers For 2018

Instagram's growth and popularity have led the platform's top content creators (called "Instagrammers") to command audiences that number in the millions. For brands, collaborating with these aspirational fashionistas, talented photographers, stunning makeup artists, and inspirational photographers is now one of the most effective ways to reach and engage with consumers who spend hours each day on social media platforms and look to top Instagram influencers to make purchasing decisions.

UPDATE June 30, 2017 — See our 2017 top Instagrammer list featuring the biggest channels for fitness, fashion, entertainment, pets, and more.
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