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  Influencer Marketing Top Lists

See our lists for the best social media influencers to follow including top YouTubers, Instagrammers, Snapchatters, and more for travel, lifestyle, gaming, beauty, fashion. View and download our top lists, rankings, charts, and infographics.

The Top 20 Facebook Stars & Content Creators To Know In 2016

Top Facebook Stars Content Creators To Follow

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

20 Biggest Trending Facebook Stars You Should Be Following

With over 1.7 billion users, Facebook is already the largest social network on the planet. In recent months, Facebook has been attempting to attract even more users (and compete with Snapchat) by expanding its video capabilities—most notably, by launching Facebook Live, "Lifestage," and Facebook Messenger video calling features—and inviting popular social media stars to create content exclusive to Facebook. In lieu of the network's gradual shift from a social networking site to a video-focused content distribution platform, a number of digital influencers have chosen to make Facebook their platform of choice and, as a result, earned millions of new followers along the way.

For a list of the top 20 Facebook stars, see our exclusive infographic below!
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10 Examples Of The Most Successful Social Media Campaigns

10 Examples Of The Most Successful Social Media Campaigns

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The Most Successful Social Media Campaigns From This Year

Once considered innovative, social media marketing is now an essential aspect of every brand's advertising strategy and accounts for a growing percentage of ad revenue globally. According to recent data, social media network ad revenues are expected to reach $33B worldwide in 2016 (eMarketer), with spending on social media advertising predicted to be $15B in the U.S. alone (Statista). To encourage brands and marketers to take advantage of this now-established marketing channel and push the creative envelope of their social media marketing efforts, we present the ten most successful social media campaigns from this year.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Biggest, Most Popular Instagram Influencers For 2018

The Biggest, Most Popular Instagram Influencers For 2018

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List Guide: The Top Instagram Influencers For 2018

Instagram's growth and popularity have led the platform's top content creators (called "Instagrammers") to command audiences that number in the millions. For brands, collaborating with these aspirational fashionistas, talented photographers, stunning makeup artists, and inspirational photographers is now one of the most effective ways to reach and engage with consumers who spend hours each day on social media platforms and look to top Instagram influencers to make purchasing decisions.

UPDATE June 30, 2017 — See our 2017 top Instagrammer list featuring the biggest channels for fitness, fashion, entertainment, pets, and more.
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Advertising On YouTube With & Without Social Influencers [Infographic]

Advertising On YouTube With & Without Social Influencers [Infographic]

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How To Advertise On YouTube: 11 Types Of YouTube Ads [Infographic]

The growth of online video is increasing exponentially. According to a recent study, the time people spend watching online video is expected to increase by 20% over the next year (Zenith Optimedia), and YouTube's chief business officer, Robert Kyncl, predicts that 90% of all internet traffic will be video by 2020 (Variety). As the largest video platform in the world, YouTube is at the epicenter of the online video revolution, and brands that want to capture the attention of the platform's 1 billion users should become familiar with how to advertise on YouTube, both with influencer marketing campaigns and without.

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The 10 Best Sports Stars & Pro Athletes To Add On Snapchat [Infographic]

The 10 Best Sports Stars & Pro Athletes To Add On Snapchat [Infographic]

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, bloggers & YouTubers!

The Best Snapchat Accounts To Add: Sports Stars & Pro Athlete Usernames [Infographic]

Today, 60% of smartphone users ages 13-34 are Snapchat users, a reflection of the app’s distinct ability to capture millennials everywhere through uncut and unfiltered content. Snapchat’s ephemeral nature distinguishes the app from competition as transitory publishing is conducive to engagement throughout the millennial demographic. Sports, for example, has become increasingly prevalent on Snapchat as sports stars begin to leverage Snapchat’s unique capabilities to interact with fans in authentic and innovative new ways.

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Top Snapchat Accounts: Foodies, Chefs, & Culinary Inspiration Edition

Top Snapchat Accounts: Foodies, Chefs, & Culinary Inspiration Edition

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The Best Snapchat Accounts To Follow For Food Influencers, Cooking & Culinary Inspiration

With close to 150 million daily active users, Snapchat has now eclipsed Twitter to become the 3rd most popular social media platform behind Facebook and Instagram today (Bloomberg). The fast-growing application is favorable to intimate, uncut content, and users the world over are now hopping on Snapchat daily to share unedited, behind-the-scenes looks into their hobbies, lifestyles, and passions.

Similar to other social media platforms, a popular theme that has emerged throughout Snapchat content—both in branded content and Snaps created by Snapchat users—is food. Today more than ever, users enjoy sharing Snapchat photos and videos of what they're eating just as much, if not more, as they crave the food itself.

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Mother’s Day Edition: The Best Mom Bloggers, Instagrammers, & YouTubers

Mother’s Day Edition: The Best Mom Bloggers, Instagrammers, & YouTubers

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Celebrating The Best Mommy Bloggers, Instagrammers, & YouTube Channels

Mothers are powerful figures, both as the matriarchs of our families and as engaging bloggers and top social media influencers who use their platforms (traditional blogs, Instagram accounts, YouTube channels, or a combination of platforms, networks, and apps) to give advice to and influence the decisions of millions of other family-oriented social media users. Because mothers tend to make the majority of household purchasing decisions—in 2015, eMarketer reported that moms make around 80% of purchasing decisions, accounting for $3.1 trillion in spending—collaborating with the best mommy bloggers and family-focused social media influencers provides the best way for brands to reach this 85-million-strong consumer demographic (Pew Research).

To explore the influential power of blogs and social media accounts dedicated to motherhood and recognize the most important women in our lives, we've compiled a list of just a few of our favorite mommy bloggers, Instagram parents, and family-focused YouTubers. Happy Mother's Day, everyone!

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The Top Instagram Accounts To Follow Lists

Top Instagram Accounts To Follow List Instagrammers

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Top Instagram Accounts For Travel, Adventure, Fashion, Food, & More

Instagram is no longer simply a photo-sharing app; it's now a cultural phenomenon. Today, over 400 million people regularly visit the Facebook-owed app to see aspirational, inspirational, entertaining, or informative images and/or videos published by Instagram's most popular content creators (called "Instagrammers"). Because these top Instagram accounts attract the attention (and influence the purchasing decisions) of millions of engaged users, brands looking to market to the platform's largely millennial consumer base are increasingly leveraging the reach and relationship Instagrammers have with their followers to develop influencer marketing campaign strategies that increase brand awareness, drive sales, and see great returns on marketing investments (ROIs).Read More>>

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The Best Travel & Adventure Instagram Channels

The Best Travel & Adventure Instagram Channels

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Best Travel Instagram Accounts To Follow

It's no secret that travel-focused content creators are some of the most popular accounts on the Facebook-owned photo-sharing app Instagram, with the best travel Instagram accounts attracting millions of followers who regularly see and socially engage (via likes, comments, and shares) with their favorite Instagrammers' aspirations content and/or breathtaking travel photos. As Instagram continues to grow—the platform now has over 400 million active users who share more than 80 million photos and videos every day—national tourism boards, hotel resorts, and major travel and hospitality brands are increasingly marketing with digital influencers and top travel Instagram accounts to galvanize the so-called millennial generation (18- to 34-year-olds) who now look to social media platforms for inspiration and to make decisions regarding vacations and lifestyle experiences.Read More>>

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The Top YouTube Pranksters & Channels

The Top YouTube Pranksters & Channels

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

April Fool's Edition: The Top 5 YouTube Pranksters

As YouTube becomes the preferred source of entertainment for audiences who spent an average of 1.7 hours a day on social media platforms (according to We Are Social) and 40 minutes per YouTube session on their mobile devices (YouTube), many of the internet's best content creators are capturing the attention of millions by planning, executing, and filming themselves pranking friends, significant others, and/or unsuspecting members of the public. In honor of April Fool's Day, we take a look at some of the most popular YouTube pranksters and how their mass appeal is drawing sponsorship opportunities from some of the world's biggest brands.Read More>>

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