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  Influencer Marketing Top Lists

See our lists for the best social media influencers to follow including top YouTubers, Instagrammers, Snapchatters, and more for travel, lifestyle, gaming, beauty, fashion. View and download our top lists, rankings, charts, and infographics.

The Biggest, Most Popular Instagram Influencers For 2018

The Biggest, Most Popular Instagram Influencers For 2018

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

List Guide: The Top Instagram Influencers For 2018

Instagram's growth and popularity have led the platform's top content creators (called "Instagrammers") to command audiences that number in the millions. For brands, collaborating with these aspirational fashionistas, talented photographers, stunning makeup artists, and inspirational photographers is now one of the most effective ways to reach and engage with consumers who spend hours each day on social media platforms and look to top Instagram influencers to make purchasing decisions.

UPDATE June 30, 2017 — See our 2017 top Instagrammer list featuring the biggest channels for fitness, fashion, entertainment, pets, and more.
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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Advertising On YouTube With & Without Social Influencers [Infographic]

Advertising On YouTube With & Without Social Influencers [Infographic]

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How To Advertise On YouTube: 11 Types Of YouTube Ads [Infographic]

The growth of online video is increasing exponentially. According to a recent study, the time people spend watching online video is expected to increase by 20% over the next year (Zenith Optimedia), and YouTube's chief business officer, Robert Kyncl, predicts that 90% of all internet traffic will be video by 2020 (Variety). As the largest video platform in the world, YouTube is at the epicenter of the online video revolution, and brands that want to capture the attention of the platform's 1 billion users should become familiar with how to advertise on YouTube, both with influencer marketing campaigns and without.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Infographics, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The 10 Best Sports Stars & Pro Athletes To Add On Snapchat [Infographic]

The 10 Best Sports Stars & Pro Athletes To Add On Snapchat [Infographic]

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, bloggers & YouTubers!

The Best Snapchat Accounts To Add: Sports Stars & Pro Athlete Usernames [Infographic]

Today, 60% of smartphone users ages 13-34 are Snapchat users, a reflection of the app’s distinct ability to capture millennials everywhere through uncut and unfiltered content. Snapchat’s ephemeral nature distinguishes the app from competition as transitory publishing is conducive to engagement throughout the millennial demographic. Sports, for example, has become increasingly prevalent on Snapchat as sports stars begin to leverage Snapchat’s unique capabilities to interact with fans in authentic and innovative new ways.

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in blog, Influencer Marketing Infographics, Influencer Marketing Top Lists, Snapchat Influencers, Social Media Influencers

Top Snapchat Accounts: Foodies, Chefs, & Culinary Inspiration Edition

Top Snapchat Accounts: Foodies, Chefs, & Culinary Inspiration Edition

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, and bloggers!

The Best Snapchat Accounts To Follow For Food Influencers, Cooking & Culinary Inspiration

With close to 150 million daily active users, Snapchat has now eclipsed Twitter to become the 3rd most popular social media platform behind Facebook and Instagram today (Bloomberg). The fast-growing application is favorable to intimate, uncut content, and users the world over are now hopping on Snapchat daily to share unedited, behind-the-scenes looks into their hobbies, lifestyles, and passions.

Similar to other social media platforms, a popular theme that has emerged throughout Snapchat content—both in branded content and Snaps created by Snapchat users—is food. Today more than ever, users enjoy sharing Snapchat photos and videos of what they're eating just as much, if not more, as they crave the food itself.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Snapchat Influencers, Social Media Influencers

Mother’s Day Edition: The Best Mom Bloggers, Instagrammers, & YouTubers

Mother’s Day Edition: The Best Mom Bloggers, Instagrammers, & YouTubers

Subscribe to our industry digest for the latest news and trends on top bloggers, Instagrammers, YouTubers, & Snapchatters!

Celebrating The Best Mommy Bloggers, Instagrammers, & YouTube Channels

Mothers are powerful figures, both as the matriarchs of our families and as engaging bloggers and top social media influencers who use their platforms (traditional blogs, Instagram accounts, YouTube channels, or a combination of platforms, networks, and apps) to give advice to and influence the decisions of millions of other family-oriented social media users. Because mothers tend to make the majority of household purchasing decisions—in 2015, eMarketer reported that moms make around 80% of purchasing decisions, accounting for $3.1 trillion in spending—collaborating with the best mommy bloggers and family-focused social media influencers provides the best way for brands to reach this 85-million-strong consumer demographic (Pew Research).

To explore the influential power of blogs and social media accounts dedicated to motherhood and recognize the most important women in our lives, we've compiled a list of just a few of our favorite mommy bloggers, Instagram parents, and family-focused YouTubers. Happy Mother's Day, everyone!

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

The Top Instagram Accounts To Follow Lists

Top Instagram Accounts To Follow List Instagrammers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Top Instagram Accounts For Travel, Adventure, Fashion, Food, & More

Instagram is no longer simply a photo-sharing app; it's now a cultural phenomenon. Today, over 400 million people regularly visit the Facebook-owed app to see aspirational, inspirational, entertaining, or informative images and/or videos published by Instagram's most popular content creators (called "Instagrammers"). Because these top Instagram accounts attract the attention (and influence the purchasing decisions) of millions of engaged users, brands looking to market to the platform's largely millennial consumer base are increasingly leveraging the reach and relationship Instagrammers have with their followers to develop influencer marketing campaign strategies that increase brand awareness, drive sales, and see great returns on marketing investments (ROIs).Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

The Best Travel & Adventure Instagram Channels

The Best Travel & Adventure Instagram Channels

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Best Travel Instagram Accounts To Follow

It's no secret that travel-focused content creators are some of the most popular accounts on the Facebook-owned photo-sharing app Instagram, with the best travel Instagram accounts attracting millions of followers who regularly see and socially engage (via likes, comments, and shares) with their favorite Instagrammers' aspirations content and/or breathtaking travel photos. As Instagram continues to grow—the platform now has over 400 million active users who share more than 80 million photos and videos every day—national tourism boards, hotel resorts, and major travel and hospitality brands are increasingly marketing with digital influencers and top travel Instagram accounts to galvanize the so-called millennial generation (18- to 34-year-olds) who now look to social media platforms for inspiration and to make decisions regarding vacations and lifestyle experiences.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

The Top YouTube Pranksters & Channels

The Top YouTube Pranksters & Channels

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

April Fool's Edition: The Top 5 YouTube Pranksters

As YouTube becomes the preferred source of entertainment for audiences who spent an average of 1.7 hours a day on social media platforms (according to We Are Social) and 40 minutes per YouTube session on their mobile devices (YouTube), many of the internet's best content creators are capturing the attention of millions by planning, executing, and filming themselves pranking friends, significant others, and/or unsuspecting members of the public. In honor of April Fool's Day, we take a look at some of the most popular YouTube pranksters and how their mass appeal is drawing sponsorship opportunities from some of the world's biggest brands.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

10 Top Female Gamers On YouTube

10 Top Female Gamers On YouTube

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Most Popular Female Gamers On YouTube

The gaming industry (which includes mobile gaming, PC gaming, and console gaming) is predicted to generate $100 billion in revenue in 2016, making it one of the most lucrative forms of entertainment for both game developers and advertisers who partner with game makers and gaming influencers (Newzoo). To put that figure in perspective, the revenue of the entire U.S. film industry is projected to be $35 billion in 2019. As we highlighted in a previous post entitled "Why YouTube Gaming Channels Are Seeing Immense Growth," YouTube is now the epicenter of the gaming community, and gaming videos are the 2nd most popular type of video on the platform. According to ReelSEO, ads on YouTube gaming videos and marketing collaborations with game-playing YouTubers brought in close to $4 billion in 2015, and the audience for gaming videos is projected to grow to almost 800 million by 2017.

The growth of the gaming industry and the popularity of YouTube gaming videos have prompted brands to look beyond what many consider the "typical" YouTube gamer (i.e. young men) and seek influencer marketing partnerships with an increasingly popular type of social media star: the female YouTube gamer.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

20 Top Gaming YouTubers

20 Top Gaming YouTubers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Play On: The 20 Top Gaming YouTubers

UPDATED May 31, 2017 — Given the popularity of this list (originally written in the beginning of 2016), we’ve updated and expanded it for 2017. YouTube is growing quickly and recently announced that the number of channels on the platform with 1 million or more subscribers is up 75%. Though all of the YouTubers who made the original Top 10 list still remain in the Top 20, the rankings have changed. The original content has been preserved, but we’ve adjusted the rankings, added ten new personalities and clearly noted any shifts within the top list placement. To learn more about YouTubers, see our post on the richest YouTubers or check out our guide to influencer marketing with YouTubers.

The growth of the international gaming industry shows no signs of slowing down. According to the most recent Global Games Market Report, worldwide revenues are projected to reach $107 billion in 2017 and eclipse $118 billion by 2018, with the United States gaming industry alone poised to grow 30% to $19.6 billion by 2019.

The nature of how gamers interact is also evolving, closely paralleling the explosion in gaming lifestyle and culture popularity. Whereas gaming was once considered a solitary activity, the burgeoning gaming community now relies on video platforms like YouTube to communicate, learn, and share virtual exploits. Gaming YouTube videos can take on a variety of formats, including “Let’s Plays” (gameplay accompanied by commentary), walkthroughs (instructional gameplay and commentary), machinima (movies created from gameplay), and reviews. With an ever-growing number of loyal followers, top gaming YouTubers and channels are capturing the attention of millions with top subscribed channels and highly-viewed video content.

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in blog, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

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