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10 Revealing Twitter Stats: What Twitter's Q4 Earnings Report Says About The Company's Growth, Revenue, and Future
The results from Twitter's Q4 earnings report are mixed. Despite what many would’ve expected to be a huge final quarter as a result of the election, Twitter’s growth in monthly active users was modest, its Q4 revenue failed to meet expectations, and it continues to struggle with monetizing a platform that’s an indispensable piece of the influence and engagement puzzle in today’s social media landscape.
Still, it wasn’t all doom and gloom. Growth in daily active users signal a more engaged user base, and significant gains in certain segments of ad engagement suggest that Twitter may be able to turn around its monetization problem, provided it figures out how to capitalize on its massive influence.
Here are the ten biggest takeaways from Twitter’s Q4 earnings report: