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  Influencer Marketing Top Lists

See our lists for the best social media influencers to follow including top YouTubers, Instagrammers, Snapchatters, and more for travel, lifestyle, gaming, beauty, fashion. View and download our top lists, rankings, charts, and infographics.

The Top 10 YouTube Brand Channels

The Top 10 YouTube Brand Channels

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Here Are The 10 Best YouTube Brand Channels To Know

There are dozens of ways to create content for YouTube. Vlogging, how-tos, react videos, Let’s Plays, Q&As, shorts, and series all have a home on YouTube and have helped catapult creators like Miranda Sings, Markiplier, Issa Rae, Grace Helbig, and others to mainstream stardom.

But YouTube isn’t just for YouTubers — brands have a place on YouTube, too, and provided they create compelling and original content that appeals to and attracts YouTube's 1 billion strong audience.

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The Top 10 Mainstream Celebrities On YouTube

The Top 10 Mainstream Celebrities On YouTube

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The Top Mainstream Celebrities On YouTube Creating The Best Content

When we think of YouTube stars, we often think of vloggers made famous by way of their content on YouTube. But there’s another type of YouTube star — celebrities who use YouTube as a platform to create and share the work that they do in conjunction with or outside of their everyday work as models, actors, professional chefs, and musicians.

YouTube isn’t just a platform for finding stardom, it’s an opportunity for the world’s biggest stars to connect with fans and audiences in a new way. The Rock, Karlie Kloss, and Wiz Khalifa all use YouTube to push their work into a new realm in the form of tutorials, interviews, commentary, and vlogs. They may not be YouTubers as we typically think of them, but they’re YouTubers all the same.

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See The Biggest Live.me Influencers Live Streaming To Millions

See The Biggest Live.me Influencers Live Streaming To Millions

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15+ Million Are Watching These Top Live.me Influencers On The Breakout Social App

The live streaming industry is burgeoning, which means that there’s no shortage of apps making themselves a destination for live broadcasts. But one of the live streaming apps that’s quickly setting itself apart is Live.me. With top influencers like Roman Atwood, JStuStudios, Markiplier, and others creating content on the platform, Live.me is growing quickly and finding an audience that’s enthusiastic and engaged.

Though live streaming online has been around for years, it’s still evolving. Broadcasters and platforms are constantly changing and adjusting the ways in which they reach and interact with viewers and we’re still learning what works best in live formats. The top Live.me influencers are a big part of finding out what works best. By experimenting with different types of content, their successes help illuminate the way forward for live streaming as they develop new ways to reach audiences.

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10 Of The Biggest Social Media Influencers Of All Time

10 Of The Biggest Social Media Influencers Of All Time

The Top 10 Social Media Influencers Across YouTube, Facebook, & Instagram

When we think about social media influencers, we typically think of people with massive followings on one platform, be it Twitter, Instagram, Facebook, YouTube, or Snapchat. But the biggest social media influencers are often those who manage to tap into and engage large audiences across all of the major top platforms, networks, and apps — YouTubers who have millions of Twitter followers, Instagrammers who have millions of page likes on Facebook, Snapchat stars who find their way to big audiences on Instagram.

In 2017, to be present on social media is to have more than one presence. We all have iterations of our online personas that differ from platform to platform. Twitter, Facebook, Instagram, Snapchat, and YouTube are all tailored to slightly different content consuming and sharing experiences, and thus attract different audiences. By today’s standards, the biggest social media influencers aren’t just the ones who have found success in one place, but those who have found success on one platform and have managed to replicate that success on other platforms. 

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The Top 10 Coachella Statistics Advertisers Must Know

The Top 10 Coachella Statistics Advertisers Must Know

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Here are the top 10 Coachella statistics that brands & advertisers need to know

Nothing says warmer weather like a music festival, and Coachella is one of the biggest, routinely drawing crowds that approach 100,000 in a single day. Its attendees are active and engaged, and have proven themselves willing spenders.

Coachella and festivals like it provide unique opportunities for brands to reach and communicate with these audiences — provided they know how to tap into the power of the massive crowds that gather for the music, art, and experience.

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The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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The Top 10 Twitter Statistics Marketers Must Know

The Top 10 Twitter Statistics Marketers Must Know

For the latest authoritative marketing news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter!

10 Revealing Twitter Stats: What Twitter's Q4 Earnings Report Says About The Company's Growth, Revenue, and Future

The results from Twitter's Q4 earnings report are mixed. Despite what many would’ve expected to be a huge final quarter as a result of the election, Twitter’s growth in monthly active users was modest, its Q4 revenue failed to meet expectations, and it continues to struggle with monetizing a platform that’s an indispensable piece of the influence and engagement puzzle in today’s social media landscape.

Still, it wasn’t all doom and gloom. Growth in daily active users signal a more engaged user base, and significant gains in certain segments of ad engagement suggest that Twitter may be able to turn around its monetization problem, provided it figures out how to capitalize on its massive influence.

Here are the ten biggest takeaways from Twitter’s Q4 earnings report:

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The 6 NFL Advertising & Social Media Statistics To Know

The 6 NFL Advertising & Social Media Statistics To Know

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6 Powerful NFL Advertising & Social Media Statistics To Know

The NFL is an advertising and promotional powerhouse. Ten years ago, that would’ve meant that it dominated television ad revenue, which is still true today, but in the promotional landscape of 2017, being a bonafide heavy-hitter means having a commanding presence on social media, too.

For years, the Super Bowl has earned the highest TV advertising revenues of any major sports event. This isn’t surprising—the Super Bowl routinely attracts over 100 million viewers. But TV viewership is on the decline, and digital ad spend is predicted to surpass TV ad spend for the first time this year.

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10 Super Bowl Marketing Stats You Must Know

10 Super Bowl Marketing Stats You Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics!

The 10 Biggest Super Bowl Marketing Statistics Advertisers Should Know

The Super Bowl is one of the biggest events of the year. It’s consistently among the most-watched television programs and is a phenomenon that takes place across platforms, from televisions to social networks and iPhone screens (see our official "Social Media Playbook For Super Bowl 2017" infographic for best accounts and channels to follow).

As one of the year’s biggest moments, there’s plenty of interest in how the Super Bowl functions within the wider frameworks of popular culture, television, and advertising. Here are ten of the most illuminating and important statistics to know about the advertising landscape surrounding Super Bowl 2017.

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Top 10 Female Travel Instagram Accounts To Follow

Top 10 Female Travel Instagram Accounts To Follow

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The World's Best Female Travel Instagrammers, Bloggers & Accounts To Follow

Instagram recently hit 600 million users before the start of 2017—up 100 million just in the last 6 months (Instagram Blog). While Instagram's growth can in part be attributed to the roll out of "new" features (it's adapted over from rival Snapchat), its mainstream adoption and engagement is spurred on by top power users namely Instagram influencers, social media stars, and celebrities.

Instagram's popularity as one of the world's top social media platform for capturing and sharing photos/videos has helped many image-centric categories, interests, and accounts reach acclaim with millions. With its jaw-dropping scenescapes, wanderlust, and insider views, travel Instagrammers, bloggers, and accounts have become highly-sought after by audiences and brands alike.

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