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The 20 Instagram Micro Influencers Marketers Should Follow Before They're Famous
As social media continues to grow, so too does its capacity to foster original content creators and influencers. Instagram, in particular, is a common starting point for content creators looking to build a following. As such, Instagram has become a hub for micro influencers — content creators with less than 100,000 followers.
The growing popularity of the influencer marketing industry has prompted brands to partner with micro influencers, who are often viewed as a way to reach smaller and niche audiences. We’ve compiled a list of the top micro influencers on Instagram in 5 major categories: fashion, travel, food, fitness, and photography.