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These Top 10 Musers Have Over 43+ Million Followers Combined On Instagram
Musical.ly is one of the most popular new video creation apps, particularly among young Millennial and Generation Z users. The app allows users to create and share short-form performance videos, the most popular of which are lip-syncing videos reminiscent of 2014’s breakout app Dubsmash. As a 3-year-old company, Musical.ly is now a partner with Apple Music and has raised $100M adding 100M users in 2016.
Called Musers, creators on Musical.ly are typically very young and are experts at leveraging their popularity on one platform to build large followings on others like Twitter, Facebook, Snapchat, and Instagram.