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  Influencer Marketing Top Lists

See our lists for the best social media influencers to follow including top YouTubers, Instagrammers, Snapchatters, and more for travel, lifestyle, gaming, beauty, fashion. View and download our top lists, rankings, charts, and infographics.

10 Celebrities On The Quest For YouTube Stardom

10 Celebrities On The Quest For YouTube Stardom

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

YouTube Celebrities: Top Celebs From The Mainstream Are Making YouTube Their Second Home

YouTube, the world’s largest video-sharing website with over a billion users, has upended the media landscape since it launched 13 years ago. A billion hours worth of content is consumed every day and its biggest influencers earn tens of millions of dollars every year from ad revenue and partnerships.

The platform has become a gold mine for influencers looking to build their brand and ingratiate themselves with a worldwide audience. Coupled with the growing reality that the lines between traditional media and YouTube are becoming increasingly blurred, it is natural that celebrities from the silver screen and beyond should look to YouTube as an increasingly viable outlet for their talents.

Provided they steer clear of controversy, YouTube can provide an existing star with the perfect forum to improve their brand, launch new brands, connect with fans, or exhibit their work to wider audiences. Just look at how Victoria Beckham and Rihanna—both famous music artists who have discovered new creative outlets—have recently transferred their fashion and beauty artistry to the creator’s video hub. This move represents an industry-wide trend—one worth keeping a watch on in the coming year.

While celebrities-turned-YouTubers run rampant, check out our pick of 10 celebrities with YouTube channels worth following in 2019.

Related Post: The Most Popular Types Of YouTube VideosRead More>>

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The Top 10 Breakout Influencers Of 2018

The Top 10 Breakout Influencers Of 2018

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Social Media Influencers Blazing Trails Across YouTube and Instagram

The social media influencer landscape is becoming increasingly competitive on Instagram and YouTube, where only a select amount of users rise as prominent and influential stars. Demonstrating authenticity and creative skill, these distinguished social media influencers share their stories with the masses across various platforms.

From comedic vlogs to makeup artistry, these top influencers of 2018 are innovative and changing the game across YouTube and Instagram. With astonishing growth year-over-year, they continually gain more fans each day. Brands on the quest to amp up their influencer marketing strategies with top social media stars should check out these top 10 breakout influencers:
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Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Fast-Rising Beauty Influencers On Instagram To Look Out For In 2019

There is no surprise that the beauty and cosmetic marketing industry is looking healthier than ever. At an anticipated growing rate of 6.4%, the global beauty market is projected to reach $675 billion by 2020, according to Business Wire. With continuously evolving strategies, marketers look to the words and selfies of beauty influencers to garner these large audiences. Through a seamless personal touch, the power of influencers is making a profound impact on consumers purchasing decisions.

Male beauty guru, James Charles, rapidly rose to fame over the past year. Prior to this monumental year in his career, Charles was a small town kid from Bethlehem, New York messing around with beauty products after school. By proving the industry wrong through his diversity and authenticity, Charles’ was able to make his name known quite quickly. After gaining 1.5 million subscribers and followers on both YouTube and Instagram in just this past month, it’s easy to say he’s “made it.”

As 2018 comes to a close, we get to start fresh; reinvent new practices and kick bad habits to the curb. It’s time to take a closer look at what influencer marketing strategies were successful this year and what influencers are worth keeping an eye on. Although the world of social media can feel like an overwhelming bubble at times, starting the new year with fresh inspiration can be just the trick. We’ve sourced and gathered 10 on-the-rise influencers that are making their presence known in the masses of the beauty industry.

Related Post: How Olay Drove 8% Engagement On Instagram With InfluencersRead More>>

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The Top 15 Pet Influencers Whose Instagram Followings Speak for Themselves

The Top 15 Pet Influencers Whose Instagram Followings Speak for Themselves

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The Top 15 Pet Influencers Delight 22 Million Total Followers

The influencer space has expanded from fashion, travel, and fitness to pets. The “pet influencer” title is not just for cats and dogs—in the past few years, the subgroup has evolved to welcome hedgehogs, hamsters, horses, and plenty more. Despite the obvious differences in communication, top pet influencers have engagement rates, sponsorships, and audience followings very comparable to their human influencer predecessors. With devoted parents to help share their stories, these animal influencers have the unique ability to reach animal lovers of all ages—and melt their hearts.

Here we’ve compiled the top 10 pet influencers based on their uniqueness, followings, and charm. Their influence is undeniable with a combined following of 22 million. This diverse bunch of critters is making wags in the social media space and they prove that influencers come in many shapes, sizes, breeds, and species.

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Top 20 Latina YouTubers Influencing Online Video

Top 20 Latina YouTubers Influencing Online Video

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The Top 20 Latina YouTubers Boast 86 Million Total Subscribers

The influencer marketing industry has boomed over the past 5 years and is expected to reach $5-10 billion by 2020. The growth of social networking sites has provided a platform for connection, sparking a massive shift in marketing tactics. Through social media, influencers can connect directly to their audience, providing a substantial advantage over traditional advertising methods. Online social media influencers are simply more relatable than actors in a TV commercial.

Influencer marketing still shares the same basic principles of other marketing methods. When selecting an influencer, it’s imperative that brands choose someone who appeals to and influences their target market. In the US, there are currently around 57 million people of Hispanic descent, with over 14 million in California alone. Hispanics now make up a majority of the population in California at 39%, compared to 37% who identify as white.

With this shift in demographics, advertisers must evolve as well. Some TV commercials have made alternatives in Spanish, for example, and Hulu has begun to include similar ads. This inclusiveness is positive for the community and necessary for brands who want to make the most of rising Hispanic buying power. Fortunately, there are countless Latina influencers who carry clout.

Together, the top 20 Latina YouTubers boast a remarkable 86 million subscribers. Many of them have a primarily female audience, posting on beauty, cosmetics, health, and other female-driven topics. See our list below of the top 20 Latina YouTubers in order of YouTube subscribers.

Related Post: The 20 Most Popular YouTubers Dominating Online Video

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Top 10 Elderly Influencers Dominating Instagram

Top 10 Elderly Influencers Dominating Instagram

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Top Elderly Influencers Setting Trends On Instagram

With 7.3 million Instagram followers, senior social media influencers have a following equivalent to 2.25% of the population of the U.S., or roughly the same as the state of Washington.

Though they may not be as lucrative as some of the other big-hitters in the industry, elderly influencers have seen a significant rise in popularity on Instagram in the last year, with the top 10 seeing a 24% increase in followers since September 2017.

Influencers in the booming fashion market are the best represented among the top 10, with only actor George Takei and comedian Lili Hayes breaking the mold. Female influencers prove to be more predominant, occupying the vast majority of the list, while males represent just two spots. Below is our list of the top elderly influencers dominating Instagram in descending order of followers.

Related Post: 6 Fashion Advertising Campaigns With Top YouTubers
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Top 20 Influential Black YouTubers Dominating Online Video

Top 20 Influential Black YouTubers Dominating Online Video

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Top 20 Black YouTubers Boast 79 Million Subscribers In Total

With digital advertising spend expected to reach $93 billion in 2018, influencer marketing has entered the market to gradually account for a larger slice of the advertising pie. By 2020, influencer marketing ad spend is projected to reach $5-10 billion. Along with the proliferation of influencer marketing budgets, influencers themselves are defining new niches that enable brands to be more selective about who they partner with and target in each campaign.

At over 79 million total subscribers, 20 of the top black YouTubers attract roughly 35 million more than the total U.S. black population. According to Nielsen research, black consumers make up over 50% of overall spending and contribute $1.2 trillion in buying power, despite making up just 14% of the total U.S. population. To help marketers reach this growing consumer segment and remain culturally relevant, we have put together a list of 20 influential black YouTubers.

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Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

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Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

How Much Do Top Twitch Streamers Make?

How Much Do Top Twitch Streamers Make?

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How Much Do Twitch Streamers Make? The Top 10 Earn Over $20 Million A Year

UPDATE November 2, 2018 — This post has been updated to reflect official announcements at TwitchCon 2018, including streamer monetization and new features. 

  1. 10 Most Popular Twitch Creators And Estimated Income
  2. Methodology: How Much Do Twitch Streamers Earn
  3. 7 Ways That Streamers Monetize Their Twitch Channels

Twitch.tv, a livestreaming video platform, was purchased by Amazon for $970 million back in September 2014. Since then, many gamers have taken to the platform to share their craft with the gaming world. The more successful streamers have gone on to catapult their gaming accounts into the business realm, raking in thousands of dollars per month.

At an estimated $23 million in total yearly revenue, the top 10 most popular Twitch streamers have laid claim to an empire that appears to only keep expanding since Twitch launched in 2011. Based on this data alone, the platform could be on track to outpace its rival, YouTube Gaming. While YouTube and Twitch battle it out for dominance in the video game livestreaming arena, onlookers can witness and contribute to the immense amount of money coursing through Twitch’s top streamers.

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The Biggest Influencer Marketing Acquisitions: Agencies, MCNs, And More

The Biggest Influencer Marketing Acquisitions: Agencies, MCNs, And More

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Influencer Marketing Acquisitions: The Biggest Partnerships & Mergers Between Agencies, MCNs, And Startups

Over the past several years, influencer marketing has been used by both small and large companies to promote a variety of messages across a huge range of online and mobile audiences. The industry’s growing success has resulted in an avalanche of influencer marketing acquisitions by companies looking to capitalize on the buzz and utility of this personalized outreach tactic.

Since 2013, U.S. Google searches for the term “influencer marketing” have increased nine-fold (9x) as more and more marketers have invested in what is projected to become a $5-10 billion industry by the year 2020. The crowded and complex space has spawned industry specialists, such as influencer marketing agencies and multi-channel networks, that help brands navigate everything from finding the right influencer, to designing campaigns, to reporting on final results.

As digital marketing grows in popularity and traditional advertising outlets decline, influencer marketing acquisitions haven’t just pointed a transfer in ad dollars, but a larger shift in the way a number of businesses are viewing the current and future media landscape.
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