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  Influencer Marketing Top Lists

See our lists for the best social media influencers to follow including top YouTubers, Instagrammers, Snapchatters, and more for travel, lifestyle, gaming, beauty, fashion. View and download our top lists, rankings, charts, and infographics.

30 Top Instagram Influencers Who Rise Above The Rest In 2019

30 Top Instagram Influencers Who Rise Above The Rest In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Top Instagram Influencers Reach More Than 141M Followers

Instagram’s user base continues to climb, reaching 1 billion users in 2018. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by 2020. And, the Instagram influencer market has swelled, approaching $2.3 billion by 2020.

No doubt, Instagram presents marketers one of the ripest channels for influencer marketing. With 2019 in full swing, many top brands are months into running Instagram influencer marketing campaigns—89% of marketers list Instagram as the most important influencer marketing channel. But who are they working with?

There may be hundreds of thousands, if not, millions of top Instagram influencers across practically any category imaginable. While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the top Instagram influencers across the board. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives.

Give these 30 top Instagram influencers a follow, and see if any of them are in your league.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

30 Top Gaming Influencers To Follow In 2019

30 Top Gaming Influencers To Follow In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

30 Top Gamers Have More Than 340M Subscribers Across Major Gaming Platforms

By 2021, the global gaming market is expected to exceed $180 billion in revenue—a 30.6% increase from $137.9 billion in 2018. In the last few years, gaming has grown more significant on existing platforms like YouTube and Facebook, but it has also spurred the creation of dedicated livestream gaming platforms, like Twitch and Caffeine.tv.

Even staying up-to-date on gaming terms has proven crucial to understanding the industry’s growing value. As a result, the gaming community has evolved to include a wide variety of gaming influencers in different gaming niches.

From the top female YouTube gamers and the overall top gaming YouTubers, to the top female Twitch streamers and most followed Twitch influencers, online gamers have established an impressive cross-platform presence. As these gaming platforms duke it out, most gamers are maximizing their presence across multiple gaming platforms.

As the gaming industry landscape diversifies more, brands interested in partnering with the leading gaming influencers need to keep up with the changing tides. To help, we’ve collected a list of the 30 top gaming influencers in 2019 (nine of which are females) who reach more than 340 million subscribers on their top gaming channels:

  1. PewDiePie
  2. VanossGaming
  3. Markiplier
  4. Ninja
  5. Jacksepticeye
  6. DanTDM
  7. KSI
  8. SSSniperWolf
  9. W2S
  10. Syndicate
  11. TFue
  12. IHasCupquake
  13. Shroud
  14. tsm_myth
  15. Gaming With Jen
  16. LDShadowLady
  17. Aphmau
  18. Summit1g
  19. Tim The Tat Man
  20. Dakotaz
  21. Riot Games
  22. Pokimane
  23. DrDisrespect
  24. DrLupo
  25. Little Kelly Minecraft
  26. Nightblue3
  27. ImaQTpie
  28. LIRIK
  29. StacyPlays
  30. KittyPlays

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, YouTube Influencers

Top 50 TikTok Creators To Start Following Now

Top 50 TikTok Creators To Start Following Now

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Top TikTok Creators Are Igniting The New “It” App

TikTok (previously branded as Musical.ly) is breaking growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down. In September of 2018, TikTok was the most downloaded social media app in the United States, quickly generating user growth comparable to top social platforms like Instagram, Facebook, and YouTube.

 

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TikTok currently has over 500 million users and is the separate international entity of China’s app Douyin, owned by ByteDance. TikTok has officially filled the holes in Viners’ hearts, but time will tell if it will incur the same fate as the extinct platform. Similar to Vine, TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

The 10 Top Travel Instagram Influencers Whose Journeys You Should Follow In 2019

The 10 Top Travel Instagram Influencers Whose Journeys You Should Follow In 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

Top Travel Instagrammers Embark On Wild Adventures

Many have made it their new year’s resolution to travel more in 2019. With 195 countries to explore across the globe, it can be difficult knowing where to start. But with the help of Instagram and its well-traveled influencers, people can find inspiration and seek knowledge about popular travel destinations. As a rising photo-sharing platform, Instagram offers one of the best avenues for top travel influencers to post striking shots of their trips abroad and document stories of their wandering adventures.

On top of documenting the places they’ve visited by dropping pins and sharing wondrous images, but top travel Instagram influencers also explore different cultures, lifestyles, food and more. From being self-taught photographers to leaving their 9-to-5 job, these Instagram influencers have created a travel community and even started social movements. With a fresh start to a new year, we’ve identified travelers who are embarking on unique and authentic journeys—ones definitely worth following this year. Join these top 10 travel Instagram influencers to inspire your wanderlust in 2019 and beyond.Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Top 6 YouTube Trends in 2019 For Marketers

Top 6 YouTube Trends in 2019 For Marketers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

YouTube Trends 2019 - Top Trends In Viewership, Creator Content, & Influencer Marketing

YouTube, the ultimate destination for online video, is dominated by YouTube Creators who produce hours of video content for their communities of followers. This creator-centric culture has lent itself to a staggering variety of online video content on YouTube.

YouTube released 2018’s #YouTubeRewind, an annual celebration of YouTuber culture which remixes the “videos, people, music, and moments that defined 2018.” Based on data from 2018 trends and a little forecasting, we explore the top YouTube trends for 2019.

  1. Shopping Videos
  2. Morning & Nighttime Routines
  3. Primitive Technology
  4. Mainstream Celebrity Channels
  5. Gaming Continues to Grow
  6. Arms Race for Monetization

Read More>>

in blog, Influencer Marketing News, Influencer Marketing Top Lists, Online Video Marketing, YouTube Influencers

10 Celebrities On The Quest For YouTube Stardom

10 Celebrities On The Quest For YouTube Stardom

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

YouTube Celebrities: Top Celebs From The Mainstream Are Making YouTube Their Second Home

YouTube, the world’s largest video-sharing website with over a billion users, has upended the media landscape since it launched 13 years ago. A billion hours worth of content is consumed every day and its biggest influencers earn tens of millions of dollars every year from ad revenue and partnerships.

The platform has become a gold mine for influencers looking to build their brand and ingratiate themselves with a worldwide audience. Coupled with the growing reality that the lines between traditional media and YouTube are becoming increasingly blurred, it is natural that celebrities from the silver screen and beyond should look to YouTube as an increasingly viable outlet for their talents.

Provided they steer clear of controversy, YouTube can provide an existing star with the perfect forum to improve their brand, launch new brands, connect with fans, or exhibit their work to wider audiences. Just look at how Victoria Beckham and Rihanna—both famous music artists who have discovered new creative outlets—have recently transferred their fashion and beauty artistry to the creator’s video hub. This move represents an industry-wide trend—one worth keeping a watch on in the coming year.

While celebrities-turned-YouTubers run rampant, check out our pick of 10 celebrities with YouTube channels worth following in 2019.

Related Post: The Most Popular Types Of YouTube VideosRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

The Top 10 Breakout Influencers Of 2018

The Top 10 Breakout Influencers Of 2018

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Social Media Influencers Blazing Trails Across YouTube and Instagram

The social media influencer landscape is becoming increasingly competitive on Instagram and YouTube, where only a select amount of users rise as prominent and influential stars. Demonstrating authenticity and creative skill, these distinguished social media influencers share their stories with the masses across various platforms.

From comedic vlogs to makeup artistry, these top influencers of 2018 are innovative and changing the game across YouTube and Instagram. With astonishing growth year-over-year, they continually gain more fans each day. Brands on the quest to amp up their influencer marketing strategies with top social media stars should check out these top 10 breakout influencers:
Read More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Fast-Rising Beauty Influencers On Instagram To Look Out For In 2019

There is no surprise that the beauty and cosmetic marketing industry is looking healthier than ever. At an anticipated growing rate of 6.4%, the global beauty market is projected to reach $675 billion by 2020, according to Business Wire. With continuously evolving strategies, marketers look to the words and selfies of beauty influencers to garner these large audiences. Through a seamless personal touch, the power of influencers is making a profound impact on consumers purchasing decisions.

Male beauty guru, James Charles, rapidly rose to fame over the past year. Prior to this monumental year in his career, Charles was a small town kid from Bethlehem, New York messing around with beauty products after school. By proving the industry wrong through his diversity and authenticity, Charles’ was able to make his name known quite quickly. After gaining 1.5 million subscribers and followers on both YouTube and Instagram in just this past month, it’s easy to say he’s “made it.”

As 2018 comes to a close, we get to start fresh; reinvent new practices and kick bad habits to the curb. It’s time to take a closer look at what influencer marketing strategies were successful this year and what influencers are worth keeping an eye on. Although the world of social media can feel like an overwhelming bubble at times, starting the new year with fresh inspiration can be just the trick. We’ve sourced and gathered 10 on-the-rise influencers that are making their presence known in the masses of the beauty industry.

Related Post: How Olay Drove 8% Engagement On Instagram With InfluencersRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

The Top 15 Pet Influencers Whose Instagram Followings Speak for Themselves

The Top 15 Pet Influencers Whose Instagram Followings Speak for Themselves

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Top 15 Pet Influencers Delight 22 Million Total Followers

The influencer space has expanded from fashion, travel, and fitness to pets. The “pet influencer” title is not just for cats and dogs—in the past few years, the subgroup has evolved to welcome hedgehogs, hamsters, horses, and plenty more. Despite the obvious differences in communication, top pet influencers have engagement rates, sponsorships, and audience followings very comparable to their human influencer predecessors. With devoted parents to help share their stories, these animal influencers have the unique ability to reach animal lovers of all ages—and melt their hearts.

Here we’ve compiled the top 10 pet influencers based on their uniqueness, followings, and charm. Their influence is undeniable with a combined following of 22 million. This diverse bunch of critters is making wags in the social media space and they prove that influencers come in many shapes, sizes, breeds, and species.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top 20 Latina YouTubers Influencing Online Video

Top 20 Latina YouTubers Influencing Online Video

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Top 20 Latina YouTubers Boast 86 Million Total Subscribers

The influencer marketing industry has boomed over the past 5 years and is expected to reach $5-10 billion by 2020. The growth of social networking sites has provided a platform for connection, sparking a massive shift in marketing tactics. Through social media, influencers can connect directly to their audience, providing a substantial advantage over traditional advertising methods. Online social media influencers are simply more relatable than actors in a TV commercial.

Influencer marketing still shares the same basic principles of other marketing methods. When selecting an influencer, it’s imperative that brands choose someone who appeals to and influences their target market. In the US, there are currently around 57 million people of Hispanic descent, with over 14 million in California alone. Hispanics now make up a majority of the population in California at 39%, compared to 37% who identify as white.

With this shift in demographics, advertisers must evolve as well. Some TV commercials have made alternatives in Spanish, for example, and Hulu has begun to include similar ads. This inclusiveness is positive for the community and necessary for brands who want to make the most of rising Hispanic buying power. Fortunately, there are countless Latina influencers who carry clout.

Together, the top 20 Latina YouTubers boast a remarkable 86 million subscribers. Many of them have a primarily female audience, posting on beauty, cosmetics, health, and other female-driven topics. See our list below of the top 20 Latina YouTubers in order of YouTube subscribers.

Related Post: The 20 Most Popular YouTubers Dominating Online Video

Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

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