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  Influencer Marketing Statistics

Here you’ll find the statistics driving immense growth for brands, marketers, and advertisers in the influencer marketing sector. See metrics, reach, followers, and conversion stats for top performing campaigns.

Snapchat Spectacles Sales Projections & Forecast

Snapchat Spectacles Sales Projections & Forecast

For the latest authoritative marketing news, trends, and stats on influencer marketing & related topics, subscribe to our industry digest newsletter! 

Snapchat Spectacles Is The Next $5 Billion Tech Product

Snapchat (now known as their parent company name, Snap Inc.) has a history of disrupting media, social behavior, and cultural norms. Snapchat, the social platform first known for disappearing picture messaging, quickly became the mobile app of choice for teens and millennials (Mashable). So much so that one study even noted that many millennials would rather delete their main calling app over losing Snapchat (Business Insider).

With over 150M current users, Snapchat has been the innovator in the arena of social apps with my many other industry stalwarts lagging behind in feature development directly copying Snapchat’s featured (e.g. Instagram Stories vs. Snapchat Stories). Snap Inc.’s recent release has evolved past the mobile app screen into tech products. They debuted their first hardware product “Spectacles” in November 2016 shortly after it filed privately from its IPO.

As its (predicted) March 2017 IPO date approaches, here’s how Snapchat’s user growth, unit sales, market penetration, and adoption rates will lead Spectacles to become a $5B year product by 2020.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Snapchat Influencers

Our Best Influencer Marketing Blog Posts, Infographics, & More For 2016

Our Best Influencer Marketing Blog Posts, Infographics, & More For 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A Year In Review: 2016's Best Influencer Marketing Blog Posts, Resources, Infographics, Guides & More

Happy Holidays from Mediakix! As we wrap 2016, here are the top influencer marketing blog posts that helped shape and inform our industry of advertisers, brands, clients, and social media influencers (for our complete guides, how-to's, and more, see our Resources page).

Stay tuned after the Christmas holiday for our influencer marketing trends and predictions for 2017!

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics

How Much Time Do We Spend On Social Media?

How Much Time Do We Spend On Social Media

How Much Time Do People Spend On Social Media? [Infographic]

Social media advertising spend is projected to reach nearly $36B globally by 2017 with U.S. and Canada spending the most and eclipsing $12.5B in 2016 (eMarketer). In 2015, time spent on mobile apps (not necessarily social media mobile apps, but including) exceeded time spent watching TV for U.S. consumers (TechCrunch). Growth on many of the top social media platforms continues to rise as each network rolls out new features and functionalities to better compete for users' daily time and engagement (e.g. Facebook Video & Live, Snapchat Spectacles, Instagram Stories, etc.).

As such, the amount of people using social is not only increasing, but is accompanied by how much time people are spending each day on social media. Just on Facebook's suite of owned apps along (Facebook, Instagram, and Messenger; excludes WhatsApp), its users are spending an average of 50 minutes each day. In order to see how much the average person will ultimately spend on social media, we calculated the time spent across today's most popular social media platforms and projected this figure across an entire lifetime.

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Influencer Marketing News: Snapchat Spectacles Launch Via Vending Machine Bots

Influencer Marketing News Snapchat Spectacles Instagram New Features

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing News Weekly Roundup: Snapchat's New Spectacles, Instagram Debuts New Stories Features, & More

This week on the Mediakix blog, we shared an inside look at how Snap Inc.'s (formerly Snapchat, Inc.) first hardware product Spectacles will function within Snapchat's app. In light of all the buzz surrounding Snapchat's new video camera sunglasses, see our articles on the top 10 Snapchat Statistics you should know for 2016, an infographic look at how Snapchat's demographics break down, and also the top Snapchat influencers to follow. Additionally, see our post on how Snapchat's virality may have hastened Vine's death 

Additionally, see our post on how Snapchat's virality may have hastened Vine's death, a side-by-side comparison look at Snapchat Stories vs. Instagram Stories, and how brands can effectively work with influencers on Snapchat Takeovers in six major steps.  

Today’s Friday roundup of the latest influencer marketing news will dive into Snap’s Spectacles product release, Instagram’s growth in advertising options, and more:

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing

10 Statistics Illustrating The Inevitable Decline Of TV Advertising

Decline Of TV Advertising Statistics Trends

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media content creators, subscribe to our industry digest newsletter! 

The 10 TV Advertising Statistics Marketers Need To Know For 2016 & Beyond

A twenty-second television ad used to be the most coveted product in advertising. Now, TV ads are becoming less relevant to viewers of all ages. In fact, 84% of surveyed viewers admitted that they want to fast forward through TV ads, and 60% of surveyed viewers would make the effort to find and download TV shows to avoid advertisements (The Guardian). In response to audiences moving away from TV, marketers are looking at options in digital and social media marketing (namely ways to advertise on Snapchat, YouTube advertising, and Facebook video marketing), thus leading further to incremental declines in TV advertising.

To further examine this prevalent trend, we’ve compiled the most significant statistics showing why and how TV advertising is in decline.

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in blog, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing

Influencer Marketing News: TV On YouTube, Snapchat Dominates For Teens, More

Influencer Marketing News YouTube Carries TV Snapchat Teen Popularity

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Roundup: Snapchat Is A New Leader, YouTube's New TV Content, & More

This week on the Mediakix blog, we showed you how a beer brand partnered with a famous doctor on Instagram and how the Masterminds movie used social media stars for their marketing campaign. Additionally, we took a look at one of the dominant sports categories on social with the top 20 soccer stars to follow on Instagram (infographic), and interviewed top fashion bloggers and social media influencer, Jessica Ricks of Hapa Time.

Today’s Friday roundup of influencer marketing news will dive into YouTube’s new televised content, Snapchat’s burgeoning popularity, and more:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News Roundup: Facebook Fesses Up, Drone Wars Heat Up

Influencer Marketing News Facebook Mistake GoPro Karma vs DJI Mavic

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Influencer Marketing News Roundup: Facebook's 80% Error, GoPro vs. DJI, & More

This week on the Mediakix blog, we broke down the implications of Facebook’s video metric overestimation, shared the top 10 ad blocking statistics, and analyzed whether fashion bloggers were really destroying the fashion industry. Additionally, we interviewed top YouTuber Rachel Ballinger, presented a quick comparison look at the drone war brewing between GoPro's Karma and DJI's Mavic Pro with video reviews from Casey Neistat, and debuted a new guide for FTC endorsements in an infographic.

Today’s Friday roundup of influencer marketing news will dive into Facebook’s video metric mistake, Instagram’s "new" role and use with small businesses, and more:

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Facebook Miscalculated Its Video Views, Explained

facebook-video-view-miscalculation-03

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A Simple Explanation Of Facebook's Video View Miscalculation

With video advertisements from over 4 million marketers now constituting a large percentage of Facebook's 100 million hours of videos viewed per day (Re/code), the potential reach and impact of Facebook video ads are undeniable. However, Facebook's recent admission that it fudged one of its key engagement metrics ("average duration of videos viewed") has left brands, marketing professionals, and notable publications all scrambling to make sense of what Facebook's error means and, most importantly, how it will affect investment in Facebook video ads moving forward.

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing

Influencer Marketing News Roundup: Is ASMR the latest influencer trend?

Influencer Marketing News Roundup Top Weekly Stories

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Influencer Marketing News Roundup: YouTube's New Social Good Program, Instagram's Advertiser Milestone, & More

This week on the Mediakix blog, we showed you the 10 biggest digital marketing statistics defining 2016, broke down the number of users on social media altogether in a helpful infographic, and shared news of YouTube's latest development, a social network, "Community." Additionally, we examined 11 online video marketing statistics for 2016 and conducted an exclusive interview with top YouTube influencers FamilyFunPack.

Today’s Friday roundup of influencer marketing news will dive into YouTube’s success as the most popular social media network, Instagram’s advertising milestone, the developing ASMR marketing community, and more.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

See How Many Users Are On Social Media In 2016 [Infographic]

How Many People Are On Social Media Infographic 2016 Facebook YouTube

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

How Many People Are On Social Media In 2016? [Infographic]

The average person spends 1 hour and 40 minutes on social media each day. Since the first modern social media network, Six Degrees, was launched in 1997, social media platforms have undergone unbelievable growth and unimaginable changes in a relatively short period of time (Avalaunch Media). Spurred on by the rise of Facebook, Twitter, and YouTube (and, more recently, of Instagram and Snapchat), social media platforms, networks, and apps have come to dominate almost every aspect of contemporary culture and have irrevocably altered the way human beings communicate, learn, experience entertainment, shop, make decisions, and much more.

To help marketers fully comprehend the pervasiveness of social media usage in both the United States and throughout the world, we collected the most recent statistics regarding how many people are on social media in 2016 and created a series of visual representations based on these finds.

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing

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