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  Influencer Marketing Statistics

Here you’ll find the statistics driving immense growth for brands, marketers, and advertisers in the influencer marketing sector. See metrics, reach, followers, and conversion stats for top performing campaigns.

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

When Will Instagram Reach 1 Billion Users?

When Will Instagram Reach 1 Billion Users?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Will Instagram Ring In 2018 With 1 Billion Monthly Active Users? At Its Current Pace, Yes.

Instagram announced 800 million monthly active users and 500 million daily active users on September 25, 2017. Instagram has come a long way in since it launched in 2010. When it was acquired by Facebook in 2012 for $1B, it had 30 million users. With last year’s introduction of Stories and improved messaging functionality, Instagram not only stole Snapchat’s thunder, but seemed to accelerate its own user growth.

In the year following Instagram Stories’ introduction, Instagram grew by an additional 100 million users, and it continues to grow at an unprecedented rate. In the past 5 months, Instagram added an average of 653,595 users per day.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Social Media Influencers

10 Statistics That Show Virtual Reality Is The Future

10 Statistics That Show Virtual Reality Is The Future

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10 Virtual Reality Statistics Demonstrating The Industry’s Growth

In 2016, $3.7 billion in global revenue was generated from selling virtual reality software and hardware. By 2020, the virtual reality industry is predicted to generate a total revenue of more than $20 billion. Currently, competition in the virtual reality space is stiff with top players like Google, Facebook, Samsung, and Sony racing to create a form of virtual reality gear that appeals to the masses.

As virtual reality technology has advanced, social media developers have taken to the technology as the next step in online interaction. Augmented reality, a form of virtual reality in which digital elements are superimposed over images of the real world, has become a mainstay of Snapchat and Instagram. Games like Pokemon Go have also surged in popularity, showing the general public’s receptiveness to virtual reality technology.

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in blog, Influencer Marketing, Influencer Marketing Statistics

10 Female Gamer Statistics Marketers Must Know

10 Female Gamer Statistics Marketers Must Know

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10 Female Gamer Statistics That Illustrate The Shifting Demographics Of The Gaming Industry

American consumers spent an astounding $30.4 billion on video games in 2016. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual reality, and YouTube gaming videos. Games are now more accessible than ever, and can be played on mobile, PC, and console.

The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

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8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

The Top 8 Reddit Statistics On Users, Demographics & More

The Top 8 Reddit Statistics On Users, Demographics & More

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The Top 8 Reddit Statistics Prove The Site’s Global Popularity And Influence

Since launching in 2005, Reddit has grown to 250 million users. The site is primarily a destination for users to create, share, and discuss online news and is organized using a voting system. Users submit content to the platform, whether direct links, text, photo, or video for viewing, which are organized into categories called “subreddits”. Submissions with the most upvotes are highest on the Reddit homepage and most visible to its millions of users.

Though uniquely different than social media sites like Instagram, Snapchat, Facebook, and YouTube due to its discussion-based nature, Reddit is undeniably an influential community.

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in blog, Influencer Marketing, Influencer Marketing Statistics

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 8 Instagram Influencer Statistics To Check Out

As of August 2017, Instagram has over 700 million monthly active users. The photo-sharing platform launched in 2010 and continues to be one of the Internet’s fastest growing social media sites, outpacing Facebook, Pinterest, and Twitter. 

Top social media influencers have taken note and show a preference for Instagram over other platforms. Here we’ve compiled the most important Instagram influencer statistics, demonstrating Instagram influencers' dominance in the marketing industry.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

10 LinkedIn Statistics On User Growth, Demographics & More

10 LinkedIn Statistics On User Growth, Demographics & More

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

10 LinkedIn Statistics That Illustrate The Site’s Importance To Working Professionals And Businesses Around The World

The professional networking service LinkedIn launched in 2003 and has since become a popular resource used by companies and individuals alike. Bought by Microsoft for $26 billion in 2016, the business-focused social media platform continues to grow.

People use LinkedIn primarily to grow their professional relationships, search for jobs, and share their skills and experiences. The online service also helps companies find new employees, generate sales, and increase awareness around their business. Today, members around the world leverage the site to improve their careers.

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in blog, Influencer Marketing, Influencer Marketing Statistics

How Many Blogs Are There In The World?

How Many Blogs Are There In The World?

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How The Internet Became Home To Hundreds Of Millions Of Blogs In Less Than 25 Years

From the very first blog created in 1994 to today’s microblogging platforms, blogging is at the center of the evolution of the internet. Though today’s blogs and bloggers are a little different from the blogs of yesteryear, they’re still a pillar of the internet as we know it.

Today, there are more blogs on the internet than ever before and they cover a wide variety of topics, from cooking to parenting and from career advice to floral arrangements. Social media platforms may get the bulk of the attention, but blogs are a pivotal piece of the online content space. In order to get a better understanding of the importance of blogs in the digital landscape, we take a closer look at how many blogs are online, how many people consume blog content, and which blogs are the top earners.

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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers

The 10 Ecommerce Statistics Everyone Should See

The 10 Ecommerce Statistics Everyone Should See

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Ecommerce Statistics To Know As Online Shopping Take Over

Online shopping has transformed the way people browse, compare, and buy. E-commerce platforms, online stores, and massive online marketplaces like Amazon have revolutionized retail and forever altered the commercial landscape.

To better understand how ecommerce is changing retail, we examined the ecommerce statistics that reveal who’s buying online, how consumers are using ecommerce platforms, and how they’re making decisions and purchases. These statistics prove that ecommerce is becoming an integral part of life for most internet users and that the enthusiasm surrounding ecommerce presents opportunities across devices, from smartphones to desktop computers.

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in blog, Influencer Marketing, Influencer Marketing Statistics

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