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The Live Streaming Statistics Every Marketer Needs To Know
Live streaming, it seems, is everywhere. Most major social networking apps are offering live streaming options, from Facebook Live to Twitter’s Periscope and from Snapchat Live Stories to Instagram Live. If live streaming’s what you’re looking for, it’s never been easier to find.
There are dozens of applications for live streaming. Influencers, celebrities, brands, publishers, and average users with modest followings are broadcasting events, concerts, protests, how-tos, and Q&As.
But with the boom in live streaming options, formats, and content, it can be difficult to work out exactly how big live streaming is, where it’s coming from, who’s streaming, who’s watching, and why it matters to advertisers and consumers alike. So we dug into the numbers to get a better idea of what the live streaming landscape looks like. Here’s what we found.
in blog, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing