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  Influencer Marketing Statistics

Here you’ll find the statistics driving immense growth for brands, marketers, and advertisers in the influencer marketing sector. See metrics, reach, followers, and conversion stats for top performing campaigns.

13 TikTok Statistics Marketers Need To Know: TikTok Demographics & Key Data

13 TikTok Statistics Marketers Need To Know: TikTok Demographics & Key Data

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics!

The Most Important TikTok Statistics

Remember Musical.ly? How about Vine? It’s hard to keep up with the constantly changing social media landscape as some apps excel, others merge, and even more die out. As non-members of the Gen Z and Millennial generations, it’s even harder to keep it all straight.

If you do remember Musical.ly, you may recall that in August 2018, it rebranded as TikTok after being acquired by Chinese company ByteDance the year before. And Vine? That app suffered a slow death, causing users to feel the dejection of media abandonment. But TikTok has stirred up a revival of short video clips—only now, it’s even more interactive, collaborative, and downright addictive.

tiktok statistics

TikTok has surged in popularity, surpassing the likes of Facebook, Instagram, YouTube, and Snapchat in monthly App Store installs and Q4 2018 worldwide downloads. While the app doesn’t appear to differ much from other looping, short-form video-sharing apps, TikTok has enticed and captivated consumers with a proclivity for binge-watching video content.

Don’t believe us? Download the app yourself and try not to fall down a rabbit hole of lip-syncs, challenges, dances, comedies, skits, and potentially cringe-worthy content.

In addition, brands are capitalizing on the app’s remarkable success to launch influencer marketing campaigns with top TikTok creators. As TikTok expands into the influencer marketing arena, marketers ought to know the 13 TikTok statistics shaping the world’s hottest app:

  1. TikTok was downloaded more than 660M times in 2018.
  2. TikTok is more popular on Android than iOS.
  3. More than 500 million people globally use TikTok monthly
  4. 26.5 million of the 500 million monthly active users are from the U.S.
  5. TikTok’s user base is largely based in India at 43% of all users.
  6. 66% of users are younger than 30-years-old.
  7. Users typically spend around 52 minutes per day on the app.
  8. 80% of TikTok’s sessions are on Android devices.
  9. In-app purchases increased by 275% year-over-year.
  10. 29% of monthly users open TikTok every day.
  11. The #RaindropChallenge has over 685.7 million views on TikTok.
  12. Jimmy Fallon’s #TumbleweedChallege created 8,000 videos with over 9 million views in seven days.
  13. There are more than 5 million #InMyFeelings challenge videos on TikTok compared to 1.7 million on Instagram.

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Is Influencer Marketing Actually Effective? [Infographic]

Is Influencer Marketing Actually Effective? [Infographic]

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How Do Marketers Rate Influencer Marketing Effectiveness?

Influencer marketing happiness abounds in 2019. At the close of 2018, we took the temperature of the influencer marketing industry across a community of marketers in our 2019 Influencer Marketing Survey. The results? Let’s just say influencer marketing is still hot and has hit a teenage growth spurt. This spells out a bright future for influencer marketing strategies heading into 2019 and beyond.

Below are key influencer marketing statistics:

  • 80% of marketers find influencer marketing effective.
  • 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.
  • 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
  • 65% of marketers plan to up their influencer marketing budgets in 2019.

Influencer Marketing Effectiveness Infographic
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8 Fascinating Amazon Statistics To Know In 2018

8 Fascinating Amazon Statistics To Know In 2018

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Top 8 Amazon Statistics Demonstrate Its Influence On American Spending

Over the course of the last year, Amazon generated $178 billion in sales. In recent years, the e-commerce giant known for its large selection, competitive prices, and fast shipping has expanded its reach outside of online shopping.

The Seattle company now offers digital content in the form of movies and television shows and bought the Whole Foods Market grocery chain for a reported $13.4 billion last year. More than ever Amazon is changing the way people shop, search online, and consume digital content. 

Learn 8 Amazon statistics relevant in 2018:

  1. 95 million Americans have Amazon Prime memberships.
  2. Amazon Prime members spend $1.4k per year on average.
  3. Consumers purchased over 100 million products on Prime Day 2018.
  4. 9 out of 10 consumer price check a product on Amazon.
  5. 43% of teens say that Amazon is their favorite shopping site.
  6. Whole Foods prices went down 43% after Amazon acquired the grocery chain.
  7. Amazon's ad spend was $3.4 billion in 2017.
  8. 2% of Echo owners have purchased a product via Alexa.

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Top 10 Fortnite Statistics: Gaming Industry Stats

Top 10 Fortnite Statistics: Gaming Industry Stats

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Fortnite Statistics: Fortnite Battle Royale News & Stats To Know Right Now

Whether someone’s a gamer or not, it seems everyone has heard about Fortnite. Making headlines throughout the year for its publisher, Epic Games, Fortnite has continued to shatter sales, play, and demographic records.

fortnite-twitch-tfueOriginally launched in 2017, Epic Games offered two versions of Fortnite over a myriad of devices. The shooter game Fortnite: Save the World was available for Windows, Mac, Playstation 4, and Xbox One, with Fortnite: Battle Royale released on the same PC and console platforms, as well as Nintendo Switch and Apple iOS.

While Fortnite games share the same game engine, the free-to-play (F2P) mobile version has been creating most of the buzz around the franchise. Much of this is due to additional momentum created by the booming mobile gaming industry, which is estimated to reach $150 billion by the end of 2018.

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12 Apple Statistics Marketers Should Know In 2018

12 Apple Statistics Marketers Should Know In 2018

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Top 12 Apple Statistics: Apple News & Stats For Marketers

Apple, Inc. is amongst the most influential and wealthy tech companies in the world. From smartphones to software to computers -- Apple is an innovative powerhouse that will continue to dominate tech and media for years to come.

Here are 12 Apple statistics relevant to marketers today:

  1. Apple has sold over 1.3 billion iPhones since launch (2007).
  2. Since 2001, Apple's stock price has grown by 15,000% making the company worth $1 trillion.
  3. Apple sells 18% of smartphones globally and earns 87% of smartphone profits.
  4. Apple has $285.1 billion in its cash reserves.
  5. 81% of iOS users have installed the latest software version on their device.
  6. Apple paid $26.5 billion to iOS developers last year.
  7. Apple sold more watches (8 million) than the entire Swiss watch industry in Q4 2017.
  8. A trillion photos are taken each year on iOS devices.
  9. Siri completes 10 billion audio requests every month.
  10. Apple Podcasts hit 50 billion episode streams and downloads.
  11. ARKit is used on 2000+ apps.
  12. Screen Time will let users know how long they look at their iPhone daily.

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6 Public Relations Statistics & Trends To Know

6 Public Relations Statistics & Trends To Know

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6 Public Relations Statistics That Show That PR And Marketing Are Becoming More Interconnected

As their name suggests, public relations (PR) firms and professionals specialize in connecting businesses with the outside world. Depending on the circumstance, a PR professional may want to increase exposure for a client or, in some cases, look to repudiate an unflattering story.

Traditionally, duties under PR purview have included dissemination of corporate news and press releases, various forms of promotion, damage control, and interfacing with the media. However, with the advent of social networks and democratized digital content, PR has had to adapt to a world where everything happens in real-time and anyone’s blog or Twitter feed can be the day’s hottest news outlet.

Below, we’ll break down six PR statistics and explore how businesses can use them to create successful strategies for the coming years.
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5 Facebook Stories Statistics Changing How We Communicate On Social

5 Facebook Stories Statistics Changing How We Communicate On Social

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With Stories Growing 15x Faster Than News Feeds, Here Are The 5 Facebook Stories Statistics To Know

On March 28, 2017, Facebook launched Stories within its own app of nearly 2.2 billion monthly active users (MAUs). “Until now, Facebook was just running missile tests and fighting skirmishes on the frontier. Today Facebook declares total war on Snapchat” notes TechCrunch’s Josh Constine.

Facebook had successfully debuted Stories, a Snapchat invention, with Instagram to the tune of 300 million daily active users (DAUs). Instagram reached its first 150 million DAUs in five months. For perspective, Snapchat’s entire user base is slightly over 190 million DAUs. Facebook has recognized the critical importance of Stories to a profitable future and is focused on making Stories a global hit.

Here are the biggest Facebook Stories statistics marketers need to know:

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These 8 Social Media Addiction Statistics Show Where We’re Spending Our Time

These 8 Social Media Addiction Statistics Show Where We’re Spending Our Time

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How Much Is Too Much? The Social Media Addiction Statistics Marketers Must Know

Social media addiction is a growing phenomenon not only in the United States but worldwide. The average person spends nearly 2 hours a day using social media, which amounts to 5 years and 4 months of his/her lifetime. In that time a person could run more than 10,000 marathons or travel to the moon and back on 32 separate occasions. For teens, social media time spent could be up to 9 hours every day.

While social media offers unprecedented access and connectability, some are concerned that social media overuse is inhibiting users everywhere and affecting them in adverse ways. We’ve compiled the top social media addiction statistics to offer a better understanding of the evolving relationship between consumers and the social platforms they use to connect.
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Why Children Are Set On Becoming YouTubers When They Grow Up

Why Children Are Set On Becoming YouTubers When They Grow Up

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The Vast Percentage Of Children Want To Become YouTubers Over All Other Professions

Founded in 2005, YouTube now has 1.5 billion monthly active users (MAUs) who watch a billion hours of video each day. The video platform gave rise to the world's newest class of social media celebrity: YouTube influencers or "YouTubers." Not only are YouTubers more popular than most traditional celebs, they are looked to as influential and powerful icons — nearly 50% of Millennials have been inspired by YouTubers to make a personal change in their lives.

YouTube and its star vloggers' influence on Millennials and younger demographics are undeniable. Four out of 10 Millennials say that their favorite YouTubers understand them better than family and friends. A new study surveying a thousand kids ages six to seventeen shares additional insight on YouTubers — becoming a YouTuber is now the most coveted career choice.

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The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

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An Inside Look At The Massive $70 Billion Dollar Mobile Gaming Industry [INFOGRAPHIC]

UPDATE February 6, 2019 — The global gaming market is expected to exceed $180 billion in revenues in 2021, growing 30.6% from $137.9 billion in 2018. At $70.3 billion, the mobile gaming industry accounts for more than half of all global gaming revenue in 2018. Additionally, mobile gaming apps accounted for 76% of all app revenue, down from 82% in 2017 as non-gaming apps continue to improve monetization.

The growth of the mobile gaming industry has also given birth to emerging classes of gamers on top of driving up time spent and play frequency from previously existing demographics. Today, mobile games are becoming increasingly more popular among women and older consumers are playing more frequently than teens.

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