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  Influencer Marketing Statistics

Here you’ll find the statistics driving immense growth for brands, marketers, and advertisers in the influencer marketing sector. See metrics, reach, followers, and conversion stats for top performing campaigns.

9 Best YouTube User Statistics For Marketers

9 Best YouTube User Statistics For Marketers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Top YouTube User Statistics That Advertisers Should Know

YouTube is easily the most recognizable video distribution platform with the widest and diverse audience in the world. Unsurprisingly, it's also an advertising destination for brands looking to reach new viewers and target niche demographics. We’ve compiled the top YouTube user statistics to get a better understanding of the depth and diversity of YouTube’s platform.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Many People Use Instagram?

How Many People Use Instagram?

For the latest news and trends on influencer markteing and social media influencers, subscribe to our industry digest newsletter!

Here's How Many People Use Instagram Every Day

Instagram’s enjoying a bonafide boom. After introducing a slew of new features in 2016 (Instagram Live, Instagram Stories, and an algorithm chief among them), Instagram saw impressive growth in its user base. Now threatening Snapchat with its competing feature set in Stories, Instagram shows no sign of slowing down.

Over a third of all social media users are on Instagram, and as Instagram’s feature set continues to expand (with the most recent addition being Instagram Galleries), Instagram’s user base will likely continue to grow, too.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers

The 11 Generation Z Statistics Advertisers Must Know

The 11 Generation Z Statistics Advertisers Must Know

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The Top 11 Generation Z Statistics For Every CMO

Born in the time between the early 1990’s and the mid-2000s, Generation Z occupies a nebulous age bracket. Even so, the individuals that make up Generation Z have many characteristics that make them easily distinguishable from the preceding generations. Most significant, though, is Gen Z'ers affinity for the Internet. As “digital natives”, Generation Z presents a unique challenge and lucrative opportunity for digital marketers.

We’ve collected the major Generation Z statistics to give marketers a better picture of this developing consumer demographic.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 13 Facebook Live Statistics You Should Know

The Top 13 Facebook Live Statistics You Should Know

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The Top Facebook Live Statistics Prove That Live Streaming Has Forever Changed Facebook Video

Facebook Live has ushered in something of a new era of Facebook video. Opening up the platform to new content opportunities, Facebook Live has already had some profound effects on the way users perceive and interact with video on Facebook.

Facebook Live gives publishers, media companies, celebrities, influencers, and brands a chance to share an entirely new type of content, focused on what’s happening in a single moment. Though it continues to evolve and develop, Facebook Live is already something of a juggernaut in the broadcasting space. We took a look at some key Facebook Live statistics to find out where Facebook Live came from, where it’s been, and where it might be going next.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers

Marketing To Millennials In 10 Statistics

Marketing To Millennials In 10 Statistics

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Millennial Marketing Statistics You Must Know

Born between 1980 and 2000, millennials are the most powerful generation in today’s world. As the first truly digital generation, they are very different than the one that preceded them. In an attempt to adjust to this new generation, marketers have tried a number of methods to reach the world’s most powerful audience.

Let's break down the statistics that make up this group to help brands understand how to best reach this large consumer demographic.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

Advertisers & Ad Blockers: What You Need To Know in 2017

Advertisers & Ad Blockers: What You Need To Know in 2017

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The growth of ad blockers is slowing on desktop—what does that mean for digital advertisers?

If you’ve been following the world of digital advertising at all over the last decade, you know that there’s never a shortage of discourse surrounding the rise of ad blocking software. Driving a wedge between publishers and ad revenue, ad blockers have long been a sore spot for both advertisers and online outlets whose primary source of income is digital advertising.

New reports show some degree of flatlining in the installation of ad blocking software on desktop, ad blocking isn’t really slowing down and it seems to be on the precipice of major proliferation in mobile. Where do advertisers and ad blockers stand now, and what does that mean for the future?

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing

The Top 10 Coachella Statistics Advertisers Must Know

The Top 10 Coachella Statistics Advertisers Must Know

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Here are the top 10 Coachella statistics that brands & advertisers need to know

Nothing says warmer weather like a music festival, and Coachella is one of the biggest, routinely drawing crowds that approach 100,000 in a single day. Its attendees are active and engaged, and have proven themselves willing spenders.

Coachella and festivals like it provide unique opportunities for brands to reach and communicate with these audiences — provided they know how to tap into the power of the massive crowds that gather for the music, art, and experience.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Statistics, Influencer Marketing Top Lists, Sponsored Content With Influencers

The Top 10 Twitch Stats That Marketers Must Know

The Top 10 Twitch Stats That Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics!

The top Twitch statistics prove that it's one of the primary homes for live streaming

The video game community was one of the first corners of the content market to adapt to and adopt live streaming in earnest. With a community that’s ultra-engaged and an interest that lends itself to a shared experience (even with those who aren't playing), live streaming has become a massive part of the gaming world.

Twitch is the primary home for many broadcasters and viewers with gaming interests, but its offers extend beyond gaming, too. And with an audience that approaches 10 million daily, Twitch presents an incredible opportunity for engagement with a different kind of influencer operating in a different space and connecting to a different audience.

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in blog, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Advertising & Social Media Marketing Statistics From Super Bowl 51 [Infographic]

The Super Bowl is appointment viewing for many Americans, regardless of whether or not they’re ardent football fans. But the night’s also become prime time for tweeting, posting to Facebook, Instagramming, and Snapchatting. Social media plays a huge role in the big game, and advertising isn’t just something that lives in the breaks between big plays. The Super Bowl is one big living, breathing ecosystem of social sharing, advertising, and online engagement.

We all know that the Super Bowl is huge, but in order to get an idea of just how huge, we had to dig into the numbers. Here’s what we found.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing

The Top 9 Live Streaming Statistics Marketers Must Know

The Top 9 Live Streaming Statistics Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing & advertising news, trends, and stats on influencer marketing and related topics!

The Live Streaming Statistics Every Marketer Needs To Know

Live streaming, it seems, is everywhere. Most major social networking apps are offering live streaming options, from Facebook Live to Twitter’s Periscope and from Snapchat Live Stories to Instagram Live. If live streaming’s what you’re looking for, it’s never been easier to find.

There are dozens of applications for live streaming. Influencers, celebrities, brands, publishers, and average users with modest followings are broadcasting events, concerts, protests, how-tos, and Q&As.

But with the boom in live streaming options, formats, and content, it can be difficult to work out exactly how big live streaming is, where it’s coming from, who’s streaming, who’s watching, and why it matters to advertisers and consumers alike. So we dug into the numbers to get a better idea of what the live streaming landscape looks like. Here’s what we found.

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in blog, Influencer Marketing Statistics, Influencer Marketing Top Lists, Online Video Marketing

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