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  Influencer Marketing Statistics

Here you’ll find the statistics driving immense growth for brands, marketers, and advertisers in the influencer marketing sector. See metrics, reach, followers, and conversion stats for top performing campaigns.

5 Facebook Stories Statistics Changing How We Communicate On Social

5 Facebook Stories Statistics Changing How We Communicate On Social

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

With Stories Growing 15x Faster Than News Feeds, Here Are The 5 Facebook Stories Statistics To Know

On March 28, 2017, Facebook launched Stories within its own app of nearly 2.2 billion monthly active users (MAUs). “Until now, Facebook was just running missile tests and fighting skirmishes on the frontier. Today Facebook declares total war on Snapchat” notes TechCrunch’s Josh Constine.

Facebook had successfully debuted Stories, a Snapchat invention, with Instagram to the tune of 300 million daily active users (DAUs). Instagram reached its first 150 million DAUs in five months. For perspective, Snapchat’s entire user base is slightly over 190 million DAUs. Facebook has recognized the critical importance of Stories to a profitable future and is focused on making Stories a global hit.

Here are the biggest Facebook Stories statistics marketers need to know:

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in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Influencer Marketing Top Lists

These 8 Social Media Addiction Statistics Show Where We’re Spending Our Time

These 8 Social Media Addiction Statistics Show Where We’re Spending Our Time

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Much Is Too Much? The Social Media Addiction Statistics Marketers Must Know

Social media addiction is a growing phenomenon not only in the United States but worldwide. The average person spends nearly 2 hours a day using social media, which amounts to 5 years and 4 months of his/her lifetime. In that time a person could run more than 10,000 marathons or travel to the moon and back on 32 separate occasions. For teens, social media time spent could be up to 9 hours every day.

While social media offers unprecedented access and connectability, some are concerned that social media overuse is inhibiting users everywhere and affecting them in adverse ways. We’ve compiled the top social media addiction statistics to offer a better understanding of the evolving relationship between consumers and the social platforms they use to connect.
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in blog, Influencer Marketing, Influencer Marketing Statistics

Why Children Are Set On Becoming YouTubers When They Grow Up

Why Children Are Set On Becoming YouTubers When They Grow Up

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The Vast Percentage Of Children Want To Become YouTubers Over All Other Professions

Founded in 2005, YouTube now has 1.5 billion monthly active users (MAUs) who watch a billion hours of video each day. The video platform gave rise to the world's newest class of social media celebrity: YouTube influencers or "YouTubers." Not only are YouTubers more popular than most traditional celebs, they are looked to as influential and powerful icons — nearly 50% of millennials have been inspired by YouTubers to make a personal change in their lives.

YouTube and its star vloggers' influence on millennials and younger demographics are undeniable. Four out of 10 millennials say that their favorite YouTubers understand them better than family and friends. A new study surveying a thousand kids ages six to seventeen shares additional insight on YouTubers — becoming a YouTuber is now the most coveted career choice.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers, YouTube Influencers

The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

An Inside Look At The Massive $50 Billion Dollar Mobile Gaming Industry [INFOGRAPHIC]

The global gaming market will reach over $115 billion in 2018. At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue. For 2017, mobile gaming apps accounted for more than 80% of all app revenue from Apple's iOS App and Google Play Stores.

The growth of the mobile gaming industry has also given way to whole new and emerging classes of gamers in addition to driving up time spent and play frequency from previously existing demographics. Today, mobile games are more popular among women than men and are played increasingly more by older consumers than teens.

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in blog, Influencer Marketing Infographics, Influencer Marketing Statistics

The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART]

Why The Influencer Marketing Industry Will Be A $5-$10 Billion Dollar Market In The Next 5 Years

UPDATED March 6, 2018 — We first published our influencer marketing industry global market spend towards the end of 2015. Since then, much has changed in the influencer marketing ecosystem serving to reshape, disrupt, and grow the industry.

We published an in-depth study and methodology on the Instagram influencer marketing spend with advertisers possibly spending $1.6 billion on Instagram alone in 2018, and also proved to brands and the world that fake Instagram influencers and engagement could be costing advertisers up to $100 million each year — a fraudulent practice for some macro and micro influencers alike.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics

How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

See How Instagram Stories Doubled Its Users In Just One Year

Though Instagram Stories has been around for just over a year, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable Snapchat Stories, Instagram Stories is popularizing in-the-moment content, and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

Instagram Stories already has nearly twice as many daily users as Snapchat, and the feature’s immense popularity and continued expansion have significant implications for audiences, influencers, and marketers alike.

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in blog, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing

8 Statistics Showing How Snap Is Struggling

8 Statistics Showing How Snap Is Struggling

For the latest authoritative marketing news, trends, and stats on influencer marketing and social media, subscribe to our industry digest newsletter! 

The 8 Statistics Summarizing The Snapchat Train Wreck

It’s been 9 months since Snap’s IPO, and according to its most recent earnings reports, the company is facing some major growth challenges. In the face of poor revenue and declining growth, Snap seems to finally admit that it needs to overcome major experience hurdles and that better address the looming presence of Facebook.

Though Snap’s struggles aren’t new, its earnings report is certainly a clear warning for the platform to tighten up. To better understand Snap’s position in the industry, we’ve compiled the most relevant statistics from its Q3 earnings report and recent studies.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Snapchat Influencers

When Will Instagram Reach 1 Billion Users?

When Will Instagram Reach 1 Billion Users?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Will Instagram Ring In 2018 With 1 Billion Monthly Active Users? At Its Current Pace, Yes.

Instagram announced 800 million monthly active users and 500 million daily active users on September 25, 2017. Instagram has come a long way since it launched in 2010. When it was acquired by Facebook in 2012 for $1B, it had 30 million users. With last year’s introduction of Stories and improved messaging functionality, Instagram not only stole Snapchat’s thunder, but seemed to accelerate its own user growth.

In the year following Instagram Stories’ introduction, Instagram grew by an additional 100 million users, and it continues to grow at an unprecedented rate. In the past 5 months, Instagram added an average of 653,595 users per day.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Social Media Influencers

10 Statistics That Show Virtual Reality Is The Future

10 Statistics That Show Virtual Reality Is The Future

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

10 Virtual Reality Statistics Demonstrating The Industry’s Growth

In 2016, $3.7 billion in global revenue was generated from selling virtual reality software and hardware. By 2020, the virtual reality industry is predicted to generate a total revenue of more than $20 billion. Currently, competition in the virtual reality space is stiff with top players like Google, Facebook, Samsung, and Sony racing to create a form of virtual reality gear that appeals to the masses.

As virtual reality technology has advanced, social media developers have taken to the technology as the next step in online interaction. Augmented reality, a form of virtual reality in which digital elements are superimposed over images of the real world, has become a mainstay of Snapchat and Instagram. Games like Pokemon Go have also surged in popularity, showing the general public’s receptiveness to virtual reality technology.

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in blog, Influencer Marketing, Influencer Marketing Statistics

10 Female Gamer Statistics Marketers Must Know

10 Female Gamer Statistics Marketers Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

10 Female Gamer Statistics That Illustrate The Shifting Demographics Of The Gaming Industry

American consumers spent an astounding $30.4 billion on video games in 2016. The gaming industry has grown significantly in the past few years, in part due to the rise of mobile games, virtual reality, and YouTube gaming videos. Games are now more accessible than ever, and can be played on mobile, PC, and console.

The rise of gaming has also been accompanied by a notable increase in female gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers, YouTube Influencers

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