X

  Influencer Marketing Statistics

Here you’ll find the statistics driving immense growth for brands, marketers, and advertisers in the influencer marketing sector. See metrics, reach, followers, and conversion stats for top performing campaigns.

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

The Instagram Influencer Statistics Shaping Both Social Media & Marketing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 8 Instagram Influencer Statistics To Check Out

As of August 2017, Instagram has over 700 million monthly active users. The photo-sharing platform launched in 2010 and continues to be one of the Internet’s fastest growing social media sites, outpacing Facebook, Pinterest, and Twitter. 

Top social media influencers have taken note and show a preference for Instagram over other platforms. Here we’ve compiled the most important Instagram influencer statistics, demonstrating Instagram influencers' dominance in the marketing industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Many Blogs Are There In The World?

How Many Blogs Are There In The World?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How The Internet Became Home To Hundreds Of Millions Of Blogs In Less Than 25 Years

From the very first blog created in 1994 to today’s microblogging platforms, blogging is at the center of the evolution of the internet. Though today’s blogs and bloggers are a little different from the blogs of yesteryear, they’re still a pillar of the internet as we know it.

Today, there are more blogs on the internet than ever before and they cover a wide variety of topics, from cooking to parenting and from career advice to floral arrangements. Social media platforms may get the bulk of the attention, but blogs are a pivotal piece of the online content space. In order to get a better understanding of the importance of blogs in the digital landscape, we take a closer look at how many blogs are online, how many people consume blog content, and which blogs are the top earners.

Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers

The 10 Ecommerce Statistics Everyone Should See

The 10 Ecommerce Statistics Everyone Should See

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Ecommerce Statistics To Know As Online Shopping Take Over

Online shopping has transformed the way people browse, compare, and buy. E-commerce platforms, online stores, and massive online marketplaces like Amazon have revolutionized retail and forever altered the commercial landscape.

To better understand how ecommerce is changing retail, we examined the ecommerce statistics that reveal who’s buying online, how consumers are using ecommerce platforms, and how they’re making decisions and purchases. These statistics prove that ecommerce is becoming an integral part of life for most internet users and that the enthusiasm surrounding ecommerce presents opportunities across devices, from smartphones to desktop computers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics

Micro Influencers vs. Macro Influencers: Which Is Better? [INFOGRAPHIC]

Micro Influencers vs. Macro Influencers: Which Is Better? [INFOGRAPHIC]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Study: Are Micro Influencers Or Macro Influencers More Effective? [INFOGRAPHIC]

Influencer marketing is deemed by marketers to be one of the fastest growing and best online customer acquisition channels. On Instagram alone, spending on influencers is projected to reach $1 billion in 2017, a figure that’s slated to double by 2019 or sooner. With the popularity of influencer marketing on Instagram, brands are keen on discovering how and who to partner with for effective campaigns.

One recent trend in the space has been the rise of and interest in “micro influencers.” Micro influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro influencers).

To further assess the efficacy of micro vs. macro influencers, we analyzed over 700 sponsored posts from 16 widely recognized brands that work concurrently with macro and micro influencers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

The Top 9 Instagram Stories Statistics That Show Its Massive Influence

For the latest news, trends, and statistics on influencer marketing and related advertising topics, subscribe to our weekly industry digest here. 

These Top 9 Instagram Stories Statistics Show How Much It’s Changed Social Media In Just One Year

While Instagram Stories was once doubted by skeptics as a mere Snapchat knockoff, Instagram Stories has quickly become an entity of its own. High adoption numbers and users’ willingness to forget that it was once a clone of Snapchat Stories is making Instagram’s one-year-old feature a success among users, content creators, businesses, and advertisers alike.

We’ve compiled the most recent and relevant Instagram Stories statistics to show how it's shaping the world of social media.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 8 Live.me Statistics Every Marketer Needs To Know

The Top 8 Live.me Statistics Every Marketer Needs To Know

For the latest news and statistics on digital marketing, social media marketing & digital advertising, subscribe to our industry digest newsletter!

These Live.me Statistics Prove That Live Video Streaming Is A Growing Market

The live streaming market is estimated to grow to more than $70 billion by 2021. Top social media influencers have expanded to live streaming platforms and audiences have shown interest in the medium. In 2016, 81% of Internet audiences viewed more live content than the year before. As a new platform for advertising, live streaming shows serious retention and offers audiences deep access into the lives of their favorite social media influencers.

Launched in April 2016, Live.me is an isolated live streaming service that is only available on mobile. Here we’ve gathered the most prominent Live.me statistics to evaluate the platform’s growth.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing

The Top 10 Instagram Video Statistics Marketers Should Know

The Top 10 Instagram Video Statistics Marketers Should Know

For the latest news and statistics on digital marketing, social media marketing & digital advertising, subscribe to our industry digest newsletter!

The Top 10 Instagram Video Statistics Prove Videos Are Transforming Social Media

Instagram has over 700 million monthly active users with over 250 million on Stories alone. Video on the platform is available in three forms: Video posts, stories, and live streaming. Video posts were introduced in June 2013, and remain permanent unless deleted by the user. Stories came next in August 2016, and disappear 24 hours after publication. Live streaming, launched in January 2017, allows users to share video content in the moment and either exists only while streaming, or for 24 hours following.

Instagram video, in the form of posts, stories, and live streaming, presents a new medium for advertising that gives brands and influencers another way to communicate with users. Stories in particular, has taken the platform by storm. 

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Social Media Influencers

The Top 10 Android Statistics Marketers Need To Know

The Top 10 Android Statistics Marketers Need To Know

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top 10 Android Statistics Show That Android Is Taking Over The World

The United States is iPhone-centric, but the same isn’t true of the rest of the world. Android is the largest mobile OS, and it’s not a close race. Android is used all over the world on tens of thousands of different devices, including in cars, on watches, on televisions, and more. So while iPhone and iOS may seem to rule the roost in the U.S., it’s Android that rules the world.

In order to get a better understanding of just how powerful Android is in the global mobile OS landscape, we’ve compiled the top Android statistics that speak to its ubiquity. Here are the top ten Android stats marketers need to know about this dominant mobile operating system.

Read More>>

in blog, Influencer Marketing Statistics

The Top 10 Statistics That Prove That Mobile Consumer Behavior Is Changing

The Top 10 Statistics That Prove That Mobile Consumer Behavior Is Changing

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Top 10 Mobile Consumer Statistics Show How Mobile Is Taking Over Purchasing Behavior

Mobile has changed the way we live, eat, sleep, socialize, work, play, and shop. Making the internet more and more available to us all the time, mobile devices are a fixture in the daily lives of consumers, and many of them are using their mobile devices to browse, purchase, and pay for products.

As the landscape of mobile consumerism continues to grow and evolve, it’s important to understand where shopping through mobile apps and devices comes from, where it stands, and where it’s trending. Here are the top ten statistics that illustrate the growing role of mobile in the consumer experience.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

9 Cord Cutting Statistics That Show How Video Streaming Is The Future

For the latest stats, trends, and authoritative marketing news on digital marketing, social media marketing, & online advertising, subscribe to our industry digest newsletter!

The Top 9 Cord Cutting Statistics Marketers Should Know To Get Ahead

Opting out of cable and satellite TV is becoming increasingly common in the face of declining traditional TV and burgeoning video streaming alternatives such as Netflix and YouTube. Cord cutting has been hailed as a consumer-friendly alternative to paying for expensive subscriptions, and is changing the way that people consume media. Rather than flipping through channels on the cable box in hopes of uncovering a good watch, people are receiving personalized feeds of video content that are ad-free. Every day, cord cutting is becoming a relevant decision to households that have access to the Internet and video streaming services.

We’ve compiled the top 9 cord cutting statistics that are driving marketers away from TV to digital:

Read More>>

in blog, Facebook, Influencer Marketing, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

1 2 3 4 5 6 9

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405