Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics!
The top Twitch statistics prove that it's one of the primary homes for live streaming
The video game community was one of the first corners of the content market to adapt to and adopt live streaming in earnest. With a community that’s ultra-engaged and an interest that lends itself to a shared experience (even with those who aren't playing), live streaming has become a massive part of the gaming world.
Twitch is the primary home for many broadcasters and viewers with gaming interests, but its offers extend beyond gaming, too. And with an audience that approaches 10 million daily, Twitch presents an incredible opportunity for engagement with a different kind of influencer operating in a different space and connecting to a different audience.