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  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Maker Studios is cutting back in a big way & its network of creators is about to get a lot smaller

Maker Studios is scaling back, paring down the number of channels in its large network of creators to just a few hundred of the most popular talents and channels. The multichannel network was purchased by Disney in 2014 for $675 million but has struggled to make it profitable. Variety reports that the move is an effort to optimize Maker Studios’ efforts to "produce bigger, more bankable digital stars.”

The news comes on the heels of Disney's decision to drop popular YouTuber PewDiePie after he made a series of anti-semitic “jokes”.

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in blog, Influencer Marketing News, YouTube Influencers

Are Top Influencers Leaving Snapchat for Instagram?

Are Top Influencers Leaving Snapchat for Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Reasons Why Top Social Media Influencers Are Leaving Snapchat In Favor Of Instagram

It’s no secret that Instagram poses a major threat to Snapchat. With Instagram Stories (a feature that closely mimics Snapchat Stories, which is at the heart of the platform) and the recent launch of Instagram Live Stories, Instagram may have found a way to woo its massive user base into making it the new home for their short-form, off-the-cuff, impermanent content.

Snapchat’s growth numbers stalled following the introduction of Instagram Stories in August, signaling a clear cause for concern when it comes to Snapchat’s competition. And though Snapchat’s growth numbers have rebounded some in recent months leading up to its IPO, it’s clear that if Instagram isn’t already winning the fight for users looking for platforms for their fleeting content, it’s poised to do so.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

Meet Pingpong, Musical.ly’s New Video Messaging App

Meet Pingpong, Musical.ly’s New Video Messaging App

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Musical.ly Just Introduced A New Video Messaging App Called pingpong

Musical.ly may be looking to push into yet another new space at the intersection of video social. Quietly launching a video messaging app called pingpong on the App Store several days ago, Musical.ly seems to be making a play at giving its user base of 100 million a new set of messaging tools that are likely bear a lot of similarity to Snapchat. Previously, Musical.ly launched a live streaming app to much acclaim, live.ly.

Though the app is live in the App Store, Mashable and TechCrunch reported problems with signing up through the app. It’s unclear whether this was due to some kind of error or the fact that perhaps the app hasn’t officially launched yet. We managed to get through the signup process, though, so we took a look around.

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in blog, Influencer Marketing News, Online Video Marketing

Social Bluebook Review: Rate Insight Tool

Social Bluebook Review: Rate Insight Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Social Bluebook Review: Valuation & Rate Tool

In an industry that runs on rates based on difficult to quantify factors like reach and engagement and (sometimes) contracts, knowing one’s worth is paramount. When influencers under- or overestimate their worth when it comes to sponsorships and brand partnerships on social channels, it makes finding common ground that benefits both creators and brands more difficult. Social Bluebook seeks to demystify the value of specific social media channels and followings.

Calculating valuations for social platforms and influencers based on the viewership, demographics, reach, and engagement, Social Bluebook looks to lessen or eliminate the divide between what creators are worth and what they’re paid by advertisers. How valuable is a service like Social Bluebook? Where are its strengths, weaknesses, and limitations? And what should brands and creators know about using it?

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Advertising & Social Media Marketing Statistics From Super Bowl 51 [Infographic]

The Super Bowl is appointment viewing for many Americans, regardless of whether or not they’re ardent football fans. But the night’s also become prime time for tweeting, posting to Facebook, Instagramming, and Snapchatting. Social media plays a huge role in the big game, and advertising isn’t just something that lives in the breaks between big plays. The Super Bowl is one big living, breathing ecosystem of social sharing, advertising, and online engagement.

We all know that the Super Bowl is huge, but in order to get an idea of just how huge, we had to dig into the numbers. Here’s what we found.

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in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing

Is Snapchat Building A Phone?

Is Snapchat Building A Phone?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related topics. 

What New Hires Say About The Next Big Thing In Hardware From Snapchat

Something big is on the horizon for Snap. Last week, Snap Inc. filed its IPO, and with the filing came some brand new information about Snap’s business and the state of Snapchat’s growth. Right now, Snap faces a critical juncture, and recent hiring suggests that what’s next for Snap is something big in hardware. Maybe it’s a brand new evolution of Spectacles, or maybe it’s something entirely new, like, say a Snapchat Phone.

As competitors like Instagram mimic Snapchat’s core features and its growth rates stumble amid the IPO, there’s been plenty of talk (some coming from Snap’s own S-1 filing) about the necessity of innovation as Snap moves forward. The August 2016 introduction of Instagram Stories, which functions much like Snapchat Stories, carved a large portion out of Snapchat’s QoQ growth in daily active users (DAUs). Prior to Instagram Stories, Snapchat’s growth saw reliable and consistent gains. Although growth continued for Snapchat in the third and fourth quarters last year, it dropped off dramatically, signaling possible problems for Snapchat if it doesn’t find a way to attract new users and keep its existing and growing user base deeply engaged in the platform.

For most apps, attracting new users means building new features into the app. And in all likelihood, Snap’s going to do some of that. To maintain one’s status as one of the top apps in the world means constantly changing and evolving, so new features in-app are a must. But new features aren't enough.

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in blog, Influencer Marketing News, Snapchat Influencers

The Best Advertisers On Social Media For Super Bowl 51

The Best Advertisers On Social Media For Super Bowl 51

For the latest authoritative marketing news, trends, and stats on social media and influencer marketing, subscribe to our industry digest newsletter!

4 Advertisers Who Won Social Media Marketing For Super Bowl 51

As soon as the final whistle of the Super Bowl is blown and the winning team claims the Lombardi trophy, the next big topic becomes: Who won Super Bowl advertising? Lists of the best TV advertisements of the game are published almost immediately, but the winners on social media aren’t quite so obvious.

To determine the social media marketing winners of Super Bowl 51, we evaluated for each of the following categories: number of retweets, number of Facebook Live views, increase in Facebook page likes, and number of YouTube likes. Here’s what we found:

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

Top 10 Things To Know About The Snapchat IPO

Top 10 Things To Know About The Snapchat IPO

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & more!

Snapchat's IPO: The 10 Things You Must Know

Snapchat’s parent company, Snap, has filed for its much-anticipated IPO, and with the Snapchat IPO filing comes new information on Snapchat’s users, revenue, valuation, expectations, and company structure. Snap has lofty expectations, but whether or not it’s equipped to meet its valuation and capital raising goals amid slowing growth and increasing competition from Instagram remains to be seen.

Here are the top 10 things to know about the Snapchat IPO and what it means for the app, for Snap as a “camera company,” and for advertising on Snapchat.

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in blog, Facebook, Influencer Marketing News, Monetization, Online Video Marketing, Snapchat Influencers

The 10 Podcast Statistics Every Marketer Should Know

The 10 Podcast Statistics Every Marketer Should Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing and related industries 

The Top 10 Podcast Statistics: Demographics, Audience, & Growth

Podcasting, while not new to the world of media, is experiencing industry disruption with the widespread adoption of mobile devices and on-demand content streaming services. Podcasts engage with consumers in a way that other mediums are unable to and advertisers will be hard-pressed to find another form of media that will occupy consumers’ lives in the same way.

We found the 10 most significant statistics about podcasting, its growth in recent years, demographics, and more that advertisers need to know.

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in blog, Influencer Marketing News, Influencer Marketing Statistics

YouTube Super Chat: How It Works, Features, & More

YouTube Super Chat: How It Works, Features, & More

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Why Super Chats May Make YouTube The Ultimate Live Streaming Platform

YouTube’s launch of Super Chat is indicative of the growing power of social media content creators, the importance of influencers to a social platform, and the rising popularity of the live streaming format. With other social live streaming programs, such as Facebook Live and musical.ly’s live.ly, all vying for audiences and content creators, Super Chat is YouTube’s statement that it will be taking live streaming seriously.

This has serious implications for social media influencers and marketers alike, and we go over what content creators and brands can expect from YouTube’s newest live streaming feature.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

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