X

  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

Demand for Fake Instagram Followers Shot Up 71% This Year

Demand for Fake Instagram Followers Shot Up 71% This Year

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fake Instagram Followers Are A Booming Business—How Do You Spot The Frauds?

On June 20th, Instagram announced that it crossed a major threshold into 1 billion users. They capitalized on this momentum by launching IGTV, a platform that enables creators and influencers to share long-form video content with their fans.

This move was a direct swipe at YouTube, as Instagram aimed to entice video creators to share their content via IGTV instead. This also suggests more robust opportunities for branded influencer marketing, which is predicted to reach nearly $2.4 Billion in spend by 2019.

Related Post: Is Instagram The New YouTube?

But in the wake of all of this growth, concern over fake Instagram followers continues to rise—especially amongst brands, who fear investing money and effort into influencers with artificially inflated follower numbers.

Research suggests that this worry isn’t entirely unwarranted. Last year this fake Instagram influencer study proved it was all-too-easy to create a fake Instagram persona, buy fake followers, and get offers for products and even money in exchange for sponsored posts. This year, the numbers show that demand for fake followers has only risen.
Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

Why Influencer Marketing Is Venture Capital’s Hottest New Market

Why Influencer Marketing Is Venture Capital’s Hottest New Market

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Influencer Marketing Venture Capital Economy: The Current Marketplace

In 2018, 70% of marketers are reported to be boosting their influencer marketing budgets. Influencer marketing is predicted to be a $5-10 billion market by 2020.

With the astounding growth of social media channels (Instagram has reached 1 billion users and YouTube has 1.8 billion monthly users) and a general trend of declining TV audiences and revenue, influencer marketing is beginning to see the shift of billions of ad dollars.

While calculating return on investment (ROI) from influencer marketing initiatives has been challenging for marketers, a report by Tapinfluence indicated that influencer marketing ROI can be up to 11x higher than traditional advertising. However, there is still no universal consensus on the numbers or topic. That said, research by Activate found that 71% of surveyed marketers believe influencer marketing has helped them grow awareness, with 67% saying the practice has allowed them to reach a more targeted audience.

As the polls and surveys continue to be evaluated, interest around the topic trends, with searches for “influencer marketing” increasing almost 50-fold over the last five years.

With the potential influx of billions of dollars of annual ad spend, influencer marketing has also attracted the interest of venture capital. The influencer market is prime for investment from venture capital as there have already been a string of successful acquisitions and being blue ocean territory, there’s much technology to be built to funnel those billions of advertiser dollars. The space is much analogous to the shift to programmatic ad buying and ad technology (“Ad tech”) that started in the early 2000’s but started to attract serious venture capital in 2008 and later.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News

The Biggest Influencer Marketing Acquisitions: Agencies, MCNs, And More

The Biggest Influencer Marketing Acquisitions: Agencies, MCNs, And More

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Influencer Marketing Acquisitions: The Biggest Partnerships & Mergers Between Agencies, MCNs, And Startups

Over the past several years, influencer marketing has been used by both small and large companies to promote a variety of messages across a huge range of online and mobile audiences. The industry’s growing success has resulted in an avalanche of influencer marketing acquisitions by companies looking to capitalize on the buzz and utility of this personalized outreach tactic.

Since 2013, U.S. Google searches for the term “influencer marketing” have increased nine-fold (9x) as more and more marketers have invested in what is projected to become a $5-10 billion industry by the year 2020. The crowded and complex space has spawned industry specialists, such as influencer marketing agencies and multi-channel networks, that help brands navigate everything from finding the right influencer, to designing campaigns, to reporting on final results.

As digital marketing grows in popularity and traditional advertising outlets decline, influencer marketing acquisitions haven’t just pointed a transfer in ad dollars, but a larger shift in the way a number of businesses are viewing the current and future media landscape.
Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Top Lists

6 Reasons Influencers Should Think Twice Before Joining A YouTube Network

6 Reasons Influencers Should Think Twice Before Joining A YouTube Network

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Thinking Of Joining A YouTube Network? Here's What You Should Know Before Signing

YouTube has over 1 billion users and streams more than 1 billion hours of video per day. YouTube’s success is due largely in part to its extensive list of creators. Known as YouTubers, these creators range from amateur vloggers to professional online stars who are some of the most influential voices on the internet. In kind, YouTube has paid out $2 billion to its creators since 2007.

For video creators interested in growing their channel and possibly securing brand deals, joining a YouTube multi-channel network is one of several different ways to make money as a YouTuber. However, the decision of whether or not to partner with a network isn’t always as straightforward as it may appear. Below, we’ll take a look at some of the pros and cons of joining YouTube networks.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Top 10 Fortnite Statistics: Gaming Industry Stats

Top 10 Fortnite Statistics: Gaming Industry Stats

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fortnite Statistics: Fortnite Battle Royale News & Stats To Know Right Now

Whether someone’s a gamer or not, it seems everyone has heard about Fortnite. Making headlines throughout the year for its publisher, Epic Games, Fortnite has continued to shatter sales, play, and demographic records.

fortnite-twitch-tfueOriginally launched in 2017, Epic Games offered two versions of Fortnite over a myriad of devices. The shooter game Fortnite: Save the World was available for Windows, Mac, Playstation 4, and Xbox One, with Fortnite: Battle Royale released on the same PC and console platforms, as well as Nintendo Switch and Apple iOS.

While Fortnite games share the same game engine, the free-to-play (F2P) mobile version has been creating most of the buzz around the franchise. Much of this is due to additional momentum created by the booming mobile gaming industry, which is estimated to reach $150 billion by the end of 2018.

Read More>>

in blog, Influencer Marketing News, Influencer Marketing Statistics, Influencer Marketing Top Lists

The Future Of Cable TV: How The iPhone Killed Television

The Future Of Cable TV: How The iPhone Killed Television

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Future Of Cable TV: How iPhone Streaming Capabilities Are Killing Television

The (R)evolution Of The Smartphone

In 1983, when Motorola debuted the world’s first production mobile phone—the DynaTAC 8000X—it’s hard to imagine anyone grasping the future that lie ahead. Never mind fitness trackers and podcasts — two things that weren’t even in peoples’ vocabulary at the time — the mere concept of a phone being used for anything but talking would have seemed alien….even silly. It certainly didn't seem that the future of cable TV would be irreversibly impacted by the rise of mobile phones.

Since the debut of the mobile phone, technology has evolved at a staggering pace. There have been incredible innovations, including improvements to range and reception, battery life and processor speeds, as well as advancements in broadband, WiFi, apps, and accelerometers. These technological leaps have helped to make the smartphone an essential part of our everyday lives.
Read More>>

in blog, Influencer Marketing News, Online Video Marketing

12 Apple Statistics Marketers Should Know In 2018

12 Apple Statistics Marketers Should Know In 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Top 12 Apple Statistics: Apple News & Stats For Marketers

Apple, Inc. is amongst the most influential and wealthy tech companies in the world. From smartphones to software to computers -- Apple is an innovative powerhouse that will continue to dominate tech and media for years to come.

Here are 12 Apple statistics relevant to marketers today:

  1. Apple has sold over 1.3 billion iPhones since launch (2007).
  2. Since 2001, Apple's stock price has grown by 15,000% making the company worth $1 trillion.
  3. Apple sells 18% of smartphones globally and earns 87% of smartphone profits.
  4. Apple has $285.1 billion in its cash reserves.
  5. 81% of iOS users have installed the latest software version on their device.
  6. Apple paid $26.5 billion to iOS developers last year.
  7. Apple sold more watches (8 million) than the entire Swiss watch industry in Q4 2017.
  8. A trillion photos are taken each year on iOS devices.
  9. Siri completes 10 billion audio requests every month.
  10. Apple Podcasts hit 50 billion episode streams and downloads.
  11. ARKit is used on 2000+ apps.
  12. Screen Time will let users know how long they look at their iPhone daily.

Read More>>

in blog, Influencer Marketing News, Influencer Marketing Statistics

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Subscribe to our industry newsletter for the latest insights and news on social media influencers!

The Wild, Wild West That Is Instagram Influencer Marketing

The explosive growth of Instagram and influencer marketing has created a perfect confluence of brand dollars and aspiring would-be influencers. The Instagram influencer market alone was forecast to be over $1B in 2017. Instagram just announced over 1B users and a staggering user growth rate of over 200M users in less than one year.

With millions of dollars up for grabs, the market has drawn in a plethora of people aspiring to build their following and get paid for posting to their Instagram feed. Brands pay top Instagram influencers tens of thousands of dollars for a single sponsored post. Top social media stars also regularly travel to top global destinations at no charge in exchange for coverage of hotels and resorts on their Instagram. The Atlantic recently reported that top hotels and resorts can receive up to 20 inquiries per day from influencers looking for free stays in return for social media features.

All the potential perks and income from being an influencer draw in hundreds of thousands of people who yearn to be one. Becoming an influencer is a time-intensive process and costly as well. The NY Post shared the story of a woman who went over $10,000 in debt while trying to become an Instagram influencer. That effort and cost only resulted in her gaining 12K followers. Fashionista reported that it would cost up to $31,400 per year to keep pace with the fashion and beauty standards to be a female lifestyle Instagram influencer.

Read More>>

in blog, Influencer Marketing News, Instagram Influencers, Sponsored Content With Influencers

YouTube Is 1/4 Of Google’s Value

YouTube Is 1/4 Of Google’s Value

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

YouTube Valuation: The Video-Sharing Platform Could Be Worth $160 Billion

It’s been a busy few weeks for YouTube. On May 16, 2018, the platform announced two new services: the replacement of YouTube Red with YouTube Premium and YouTube Music.  In the days following, investment bank and financial services company Morgan Stanley pegged YouTube’s worth at $160 billion.

In its earning calls, parent company Alphabet doesn't extricate YouTube's earning from Google's. However, Google’s market capitalization is estimated at $742 billion. If YouTube’s $160 billion valuation is accurate it could account for more than one-fourth of Google’s total value.

The valuation estimate also sets YouTube’s worth as greater than a number of business giants. According to Business Insider, YouTube’s worth surpasses Disney’s market cap of $155 billion, Comcast’s of $150 billion, and Netflix’s of $141 billion. In the following post, we’ll explore facts and figures supporting YouTube’s value and delve into its two new features that could contribute to its continued financial success.Read More>>

in blog, Influencer Marketing, Influencer Marketing News

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Making Sense of Snapchat’s Earnings Call

On May 1, 2018, Snap Inc. announced its Q1 2018 results. In a violent turn from its impressive Q4 2017 performance, the Snapchat parent company recorded one of its worst quarters in company history. User growth has stalled and revenue has dipped, leaving many wondering: Is Snapchat on its way to the grave?

Immediately following the announcement, Snap Inc. share prices plummeted by roughly 15%. Amidst rumors that Snapchat is dying, the disappointing quarter creates additional challenges for the app to overcome.

Here we’ll delve into Snap Inc.’s disappointing Q1 2018 results, offer insight into what factors may have contributed to its rocky start to the year, and speculate its implications for the wider influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers

1 2 3 4 5 6 20