X

  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

Influencer Marketing News: Snapchat’s New Features, Instagram’s Stories Ads, & More

Influencer Marketing News Roundup Snapchat Instagram Facebook New Ad Features

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Snapchat’s New Ads, Instagram’s Stories Ads, YouTube’s Content Creation Hopes, & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, Google's YouTube Labs, and more:

Read More>>

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Influencer Marketing In 2017, Google Launches YouTube Labs, Periscope Boosts Live Streaming & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, YouTube Labs, and more:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Snapchat Spectacles Sales Projections & Forecast

Snapchat Spectacles Sales Projections & Forecast

For the latest authoritative marketing news, trends, and stats on influencer marketing & related topics, subscribe to our industry digest newsletter! 

Snapchat Spectacles Is The Next $5 Billion Tech Product

Snapchat (now known as their parent company name, Snap Inc.) has a history of disrupting media, social behavior, and cultural norms. Snapchat, the social platform first known for disappearing picture messaging, quickly became the mobile app of choice for teens and millennials (Mashable). So much so that one study even noted that many millennials would rather delete their main calling app over losing Snapchat (Business Insider).

With over 150M current users, Snapchat has been the innovator in the arena of social apps with my many other industry stalwarts lagging behind in feature development directly copying Snapchat’s featured (e.g. Instagram Stories vs. Snapchat Stories). Snap Inc.’s recent release has evolved past the mobile app screen into tech products. They debuted their first hardware product “Spectacles” in November 2016 shortly after it filed privately from its IPO.

As its (predicted) March 2017 IPO date approaches, here’s how Snapchat’s user growth, unit sales, market penetration, and adoption rates will lead Spectacles to become a $5B year product by 2020.

Read More>>

Embed This Image On Your Site (copy code below):

in blog, Influencer Marketing News, Influencer Marketing Statistics, Monetization, Snapchat Influencers

Top 30 Facebook Live Videos of 2016

Top 30 Facebook Live Videos of 2016

For the latest news and trends on top YouTubers, Instagrammers, Facebook stars, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

In 2016, live video streaming has become one of the dominant trends and preferred social media format/content for platforms, content creators, and consumers. Global market research firm MarketsandMarkets projects that the entire live video streaming industry will be worth over $70B by 2021, a 130% percent change for 2016's $30B. Periscope's initial user growth and popularity (the now Twitter-owned live streaming platform added more than 1 million users within its first 10 days) paved the way for both veteran social media platforms including YouTube, Facebook, and Facebook-owned Instagram and upstart social media apps (e.g. Musical.ly's standalone live streaming app, Live.ly) to double-down on their live video streaming offerings.

Facebook for 2016 has chosen to focus heavily on "all things video" including the development of their video platform, live streaming capabilities, and video messaging. Over the summer, Facebook spurred growth of their video properties by paying social media influencers, publishers, and celebrities over $50M to use and experiment with Facebook Video and Facebook Live.

As such, many of 2016's biggest and memorable moments have been shared on Facebook Live. Here are the top 30, most viral Facebook Live videos—which ones have you seen and are your favorites?

Read More>>

in blog, Facebook, Influencer Marketing News, Online Video Marketing

Our Best Influencer Marketing Blog Posts, Infographics, & More For 2016

Our Best Influencer Marketing Blog Posts, Infographics, & More For 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A Year In Review: 2016's Best Influencer Marketing Blog Posts, Resources, Infographics, Guides & More

Happy Holidays from Mediakix! As we wrap 2016, here are the top influencer marketing blog posts that helped shape and inform our industry of advertisers, brands, clients, and social media influencers (for our complete guides, how-to's, and more, see our Resources page).

Stay tuned after the Christmas holiday for our influencer marketing trends and predictions for 2017!

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics

Influencer Marketing News: Instagram Hits 600M Users, Facebook Creates Original Content, & More

Influencer Marketing News Instagram Reaches 600 Million Users

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Instagram Has 600 Million Users, Facebook Plans Original Content, Sony Wins With YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into social platform live streaming capabilities, Sony’s influencer marketing campaign, and more:

Read More>>

in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

How Much Time Do We Spend On Social Media?

How Much Time Do We Spend On Social Media

How Much Time Do People Spend On Social Media? [Infographic]

Social media advertising spend is projected to reach nearly $36B globally by 2017 with U.S. and Canada spending the most and eclipsing $12.5B in 2016 (eMarketer). In 2015, time spent on mobile apps (not necessarily social media mobile apps, but including) exceeded time spent watching TV for U.S. consumers (TechCrunch). Growth on many of the top social media platforms continues to rise as each network rolls out new features and functionalities to better compete for users' daily time and engagement (e.g. Facebook Video & Live, Snapchat Spectacles, Instagram Stories, etc.).

As such, the amount of people using social is not only increasing, but is accompanied by how much time people are spending each day on social media. Just on Facebook's suite of owned apps along (Facebook, Instagram, and Messenger; excludes WhatsApp), its users are spending an average of 50 minutes each day. In order to see how much the average person will ultimately spend on social media, we calculated the time spent across today's most popular social media platforms and projected this figure across an entire lifetime.

Read More>>

Embed This Image On Your Site (copy code below):

in blog, Facebook, Influencer Marketing News, Influencer Marketing Statistics, Online Video Marketing, Social Media Influencers

How Brands Work With Influencers On Holiday Marketing Campaigns

Holiday Marketing Campaigns Brands Advertising With Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Learn How Brands Are Working With Influencers On This Year's Holiday Marketing Campaigns

It’s definitely the most wonderful time of the year for the advertising industry. The holidays represent a crucial time for businesses and marketers to reach audiences. Whether consumers are affected by the general spirit of giving or a driving need to spend, advertising during the season often see increases in important ad metrics and indicators of sales. As seen from 2015, ad impressions increased by 50%, click-through rates increased by 100%, direct traffic experienced an upshot of 150%, and conversion rates rose by 60% (Kissmetrics).

Nonetheless, some marketers are still facing issues reaching key audiences during the holidays. Increased competition during the last quarter among brand advertisers has traditionally made ad space during the holidays more expensive (Marketing Land). Even more, amongst the plethora of emotionally charged stories, marketers still have to fight to create the most compelling content. Influencer marketing can be an effective strategy to overcome these issues. Here's why and how it can fit into a holiday marketing campaign.

Read More>>

in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News: Musical.ly Tops 130M Users, Unhappy YouTubers & More

Influencer Marketing News Musically 130 Million UsersFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Musical.ly Has 130 Million Users, Birchbox Wins With Snapchat, Frustrated YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into how Birchbox used Snapchat to drive traffic, Musical.ly’s accomplishments, and more:

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Instagram Stories vs. Snapchat: Which Do Influencers Prefer?

Instagram Stories vs Snapchat Best Social Media Influencers Survey

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, and Facebook stars, subscribe to our industry digest newsletter!

Instagram Stories vs. Snapchat: Top Influencers Pick Best Social Media Platform

From 2014-2015, social media marketing grew 55% to nearly $11B with ad spend projected to reach $14B by 2018. Just in 2016, $3.2B has been spent on Instagram alone. While Snapchat has led the way for social media mobile app messaging and product innovations (capturing the attention spans of an entire millennial demographic), Facebook-owned Instagram has been quick to mimic these innovations and offer their own unique functionalities thus differentiating the two platforms (e.g. ability to tag users in Instagram Stories).

As brands and advertisers are continually seeking to evaluate the best social media platform, we surveyed a few of the platforms' top content creators, popular Instagrammers and Snapchatters (also generally termed as social media influencers) for their insight and take on which is best between Instagram vs. Snapchat. In addition to having intimate working knowledge of both platforms, many of these top Instagrammers and Snapchat influencers have experienced rapid growth and engagement on each making for a percipient head-to-head comparison.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

1 2 3 4 5 6 14

Contact us

Use the contact form below to send us an email

Learn More Find Out How We Can Create a Custom Campaign to Fit Your Needs

Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 137 Bay St., Unit 3 Santa Monica, CA 90405