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  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What YouTube Live’s Rapid Growth Means For Live Streaming Video

What YouTube Live’s Rapid Growth Means For Live Streaming Video

Subscribe to our industry digest for the latest news and trends on top social media stars and platforms.

YouTube Live's Growth Spurt Shows Live Streaming Is Expanding

Live streaming is getting bigger (and better) all the time. The rise of Twitch and YouTube Live have ushered in an era of live streams on sophisticated platforms with a wealth of creator and audience tools. Twitch has long been the reigning champion of the live streaming space, but YouTube Live is showing robust growth that far outpaces the more mature Twitch.

Fresh off the announcement that all YouTubers with more than 1,000 subscribers will be able to live stream on mobile, the YouTube app skyrocketed to the top charts in the App Store for the first time in over a year. There’s excitement surrounding the platform and the live streaming toolset that's becoming more widely available to creators.

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in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, YouTube Influencers

How Augmented Reality Is Changing Social Media

How Augmented Reality Is Changing Social Media

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Social Media Is Changing Augmented Reality One Filter At A Time

Excitement about virtual reality and augmented reality has swirled around new social media apps (like Snapchat) and hardware products for years. While products like Google Glass have fallen dramatically short of expectations, AR is being implemented in apps and social media more frequently and more seamlessly than ever before. As technology and mainstream acceptance improve, we’re inching closer to a reality where AR is commonplace.

The largest companies in the world, from Apple to Facebook, are working on making AR a part of our everyday online experiences, and social media is at the forefront of AR’s widespread adoption.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

For the latest news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter!

The 5 Key Things Advertisers Must Know About Snapchat's Q1 Earnings Report

Snapchat’s parent company, Snap Inc., is set to release its Q1 earnings report this week. This will be the first earnings report since Snap’s IPO and will be telling where its future as a company is concerned. Facing stiff competition from Facebook and Instagram, Snap is approaching a pivotal moment for its survival.

In the year prior to its IPO, Snap saw a total revenue of $404.5 million and a $514.6 million net loss. It wasn’t profitable at the time of its IPO and its profitability isn’t likely to change soon. In fact, a senior equity analyst estimates that in Q1 2017, Snap may have pulled in $142 million in revenue and lost $2.2 billion. It’s worth noting, however, that going public can be a costly endeavor and that Facebook and Twitter posted net losses of $157 million and $511 million respectively in the quarter after their IPOs.

We’ll be watching closely to see what Snap’s Q1 earnings report can tell us about what’s next for Snap, but there are a few key factors affecting Snap’s stock prices and business that marketers should pay attention to as we approach the critical report.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

See How Snapchat's Q1 Earnings Compare To Facebook's & Twitter's Here [Infographic] 

Snap Inc.’s highly anticipated first earnings release date is coming up on May 10th, and will provide key information to concerned investors, the first since Snap’s IPO on March 2.

In order to help investors analyze what Snap’s impending first earnings report says about its financial future, we compiled the data from Facebook and Twitter’s earning releases in the years following their IPO’s for comparison and to give relevant context to the numbers that could shed light on Snap’s financial future.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Monetization, Online Video Marketing

Lessons Learned From Fyre Festival’s Fantastic Flop

Lessons Learned From Fyre Festival’s Fantastic Flop

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Fyre Festival Failed Spectacularly — Here's What It Can Teach Us About Influencer Marketing

Denizens of the internet will no doubt by now be well-acquainted with Fyre Festival, the festival tailored to elites that fell apart last week while the internet watched, rapt. Fyre Festival was promoted by models, celebrities, and influencers and drew attendees who were willing to shell out thousands of dollars for a ticket.

Promised exclusive access, luxury accommodations, top-notch catering, and VIP treatment, festival guests soon found themselves without food, shelter, or an expedient way off of the Bahamian island that was supposed to be the site of 2017’s most legendary music festival. Given how the events of Fyre Festival unfolded, that might have been the singular promise that co-founders Billy McFarland and Ja Rule managed to keep.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, & bloggers, subscribe to our industry digest newsletter!

Top Snapchat Influencers Posted 25% More On Instagram Stories Across 30 Days [INFOGRAPHIC]

The introduction of Instagram Stories in August 2016 presented a major threat to Snapchat, crippling its user growth by 82% almost immediately. This month, Instagram stories reached 200 million daily active users, officially surpassing Snapchat in popularity just 8 months after its launch.

Users are shifting their attention to Instagram Stories en masse, which raises the question: have top Snapchat influencers shifted their attention, too?  

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

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Here's Why Amazon, Time Inc., And Adobe Are Getting Into The Influencer Marketing Industry

There’s no question that influencer marketing is growing — it’s on track to become a $5-10 billion market in the next few years. As brands and marketers begin to find new ways to partner with influencers and witness firsthand the benefits of these partnerships, influencer marketing becomes more and more vital for brands big and small. It should come as no surprise, then, that some of the world’s largest companies are looking to get into influencer marketing on a deeper level. Companies like Amazon, Time, and Adobe are finding their way into the influencer market in order to capitalize on the growing trend and push the industry forward.

They’re far from the only ones. Last year, Google bought influencer marketing platform FameBit in an attempt to get in on influencer marketing. Before that, The New York Times acquired influencer marketing agency HelloSociety.

Though each company’s involvement is different, they’re all evidence of an evolution in influencer marketing and they all speak to a single core message: Influencer marketing is exploding and everyone wants in.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What You Should Know About The YouTube Ad Fiasco

What You Should Know About The YouTube Ad Fiasco

For the latest marketing news on YouTube, Instagram, Facebook, and influencer marketing, subscribe to our industry digest!

Advertisers are pulling their ads from YouTube following the discovery that ads were being run alongside extremist videos containing offensive content and hate speech without advertisers' knowledge or permission. Over 250 advertisers have frozen ad campaigns on YouTube, including AT&T, Verizon, McDonald’s and Toyota.

This stems from an investigation from The Times, which found that ads for big brands were served on sites with offensive, extremist, or hateful content and were running before inappropriate content (like a pro-ISIS video and a video promoting an East African jihadist group with Al-Qaeda affiliations) on YouTube.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

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