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  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

FTC Endorsement Guidelines For 2017 [Infographic]

FTC Endorsement Guidelines For 2017 [Infographic]

For the latest authoritative marketing news, trends, and stats on social media, digital stars, and influencer marketing, subscribe to our industry digest newsletter! 

The Updated 2017 FTC Endorsement Guidelines: What Brands Must Know For Sponsorships On Social Media & With Influencers [Infographic]

The FTC's new endorsement guidelines for sponsored content rests on a simple assumption: consumers are likely to react differently to recommendations that come from trusted friends (or social media stars) than from people who receive compensation to endorse a product. To that end, the FTC is attempting to create more transparency in sponsored social media content by placing more onus on brands (and in some cases, on influencers too) to openly divulge the relationship between companies and the digital stars who recommend their products or services.

While the FTC now offers more guidance on exactly what it expects proper disclosure to look and/or sound like—the agency even published a simple Q&A to address marketers' basic concerns—the ever-changing nature of social media makes establishing a set of clear-cut rules nearly impossible. Instead, the FTC offers a number of guidelines that brands can follow to convey a reasonable degree of transparency to digital media/social media consumers.

Based on our experience developing sponsored social media content for global brands, we've identified what we believe to be the most important FTC endorsement rules below.
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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

How Instagram’s New Branded Content Policy Will Affect Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Must Know About Instagram’s New Branded Content Policy

The Instagram influencer marketing industry has grown tremendously over the past several years, and is expected to reach a value of over $2 billion by 2019. As the industry grows, rules and regulations are beginning to catch up with influencers and brands. The FTC issued warnings to over 90 top influencers earlier this year, and the recent CSGOLotto scandal marked the first case that charged individual influencers.

The FTC isn’t alone in moving towards stricter regulation of sponsored content. In late August, Instagram announced its adoption of Facebook’s branded content policy, which requires that all branded content be clearly marked using Instagram’s new paid partnership tag.

This shift in Instagram’s policy has major implications for the influencer marketing industry as a whole. Here, we break down what Instagram’s branded content policy is, how it fits in with FTC guidelines, and what it means for the future of influencer marketing on Instagram.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat Stories Use Is Down 33% In 6 Months

Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last 6 Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram's overall audience of 700 million. Instagram Stories mimicked many of Snapchat's Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.

Mediakix does sponsorships with many of the top social media influencers. After the launch of Instagram Stories, we noticed a decline in Snapchat influencer inquiries. We conducted a follow-up in August of 2017 (6 months later) and looked at the same top influencers to further assesses the Instagram Stories vs. Snapchat Stories usage trends from top influencers.

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in blog, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

YouTube Gaming’s Sponsorship Program Is A Game Changer For Creators & Marketers

How YouTube Gaming's Sponsorship Program Will Alter The Future Of Gaming Monetization

YouTube’s sponsorship expansion represents a significant step for YouTube Gaming. Placing it in direct competition with leading gaming site, Twitch, the YouTube Gaming sponsorship program, which allows fans to sponsor their favorite creators, is likely to encourage influencers and their fans to use the platform more.

The sponsorship program may serve to boost YouTube’s presence in the live streaming space, helping it keep up with other popular live streaming platforms such as Twitch and Facebook.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing News, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

CSGOLotto Scandal: What Marketers Need To Know

CSGOLotto Scandal: What Marketers Need To Know

For the latest and actionable insights and takeaways in influencer marketing, subscribe to our weekly industry digest.

What Marketers Must Know About CSGOLotto's Scandal & The FTC

As influencer marketing continues to grow across Instagram, YouTube, and emerging social media platforms, the FTC has become increasingly active with monitoring proper disclosure from both brands and influencers. Earlier this year, it was found that 93% of top celebrities on Instagram do not adhere to the FTC's guidelines for adequate disclosure.

While the CSGOLotto scandal is the latest instance of brands and influencers breaking FTC stipulations, it is the first case where the FTC has specifically charged individual social media influencers.

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in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

SponCon, Podghazi, Instapurge: The Darkside Of Instagrammers

SponCon, Podghazi, Instapurge: The Darkside Of Instagrammers

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

Instagram Influencers Uncovered: Instapurge, Podghazi, & SponCon

Top social media stars are today’s celebrities, and none are more recognized than the best Instagrammers. The top Instagram influencers are followed by millions of devoted fans on the Internet and have become icons in popular culture. Instagrammers are living the life: not only are they creating content that they are passionate about, but they are also getting paid through brand sponsorships.

Naturally, thousands are following suit. The number of aspiring influencers is leading to an influx of content to individual users and the saturation of content is making it more difficult for influencers to stand out. So difficult in fact, that influencers are turning to means other than unique content to capture the attention of audiences, including fake activity. Simulated engagement has captured the attentions of everyone around the world, and we break down the three most significant trends regarding fake activity on Instagram: Instapurge, Podghazi, and #SponCon.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Social Media Influencers, Sponsored Content With Influencers

Is Jake Paul’s Team 10 The New MTV?

Is Jake Paul’s Team 10 The New MTV?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Jake Paul's Team 10 Is The MTV For A New Social Media-Driven Generation

Social media influencers make up a totally unique class of celebrity. Rising to stardom through social media platforms like YouTube, Instagram, Snapchat, and the now-defunct Vine, influencers have millions of fans, and the top influencers have found their way to something resembling mainstream fame.

Jake Paul and his brother Logan Paul are two of today’s biggest social media stars, and in some ways, their content is replacing traditional entertainment channels like MTV.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Is Snapchat Dead As An Influencer Channel?

Is Snapchat Dead As An Influencer Channel?

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

As Snapchat Influencers Move On, Is Snapchat Dead As An Influencer Platform?

Since the launch of Instagram Stories in August 2016, Snapchat’s run into stagnating growth, a successful IPO followed by tumbling stock prices, and plenty of criticism about its treatment of creators on the platform. Now lagging far behind Instagram Stories in daily users (DAUs), with just 166 million DAUs to Instagram’s more than 250 million, the question of whether or not Snapchat is dying has become more urgent: Is Snapchat, as an influencer channel, dead?

While it may remain popular with younger users who use it to communicate with friends and follow the influencers who remain on the platform, Mediakix found that top Snapchat influencers are posting 25% more on Instagram Stories. As creators become frustrated with Snapchat’s lack of support for top creators, its uneven performance, and missing tools, it seems likely that Snapchat’s mass exodus to Instagram Stories may well continue.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Are Fake Instagram Influencers Deceiving Brands?

Are Fake Instagram Influencers Deceiving Brands?

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight

The Instagram influencer market size is currently $1 billion. That figure is set to double by 2019. With brands investing heavily in the influencer marketing space to reach millennial and Gen Z audiences on Instagram, some influencers are taking advantage of this market demand by buying fake followers and engagement to artificially inflate their clout.

While influencers both large and small are suspected of purchasing fake followers and engagement, this practice can be more lucrative and commonplace for smaller, starting, or micro influencers. To prove whether or not it's possible for accounts with fake followers and engagement to secure brand sponsorship deals, Mediakix created two fictitious Instagram influencer accounts grown completely with bought followers and engagement (likes and comments) and applied to campaigns on popular influencer marketing platforms.

To prove whether or not it's possible for accounts with fake followers and engagement to secure brand sponsorship deals, Mediakix created two fictitious Instagram influencer accounts grown completely with bought followers and engagement (likes and comments) and applied to campaigns on popular influencer marketing platforms.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing News, Instagram Influencers, Monetization, Social Media Influencers

Why VidCon 2017 Is A Must For Advertisers

Why VidCon 2017 Is A Must For Advertisers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

VidCon Is A Powerful Must-Attend Opportunity For Marketers To Connect With Creators And Communities

VidCon has been bringing together creators, fans, organizations, and brands since 2010. The conference, held every year in Anaheim, California, is a gathering of creatives and enthusiasts centered around meet-ups, panels, workshops, and social events. It’s also one of the biggest opportunities for advertisers to experience the booming digital and social media marketing industry firsthand.

VidCon attendees are catalyzing a major change in celebrity, entertainment, and marketing. To millions of fans (many of them part of coveted younger demographics), today's biggest stars aren’t traditional celebrities, but emerging talent using digital platforms. The creators at VidCon are creating some of the most impactful content, and if advertisers want to be a part of the next wave of effective, relevant content, VidCon is the place to be.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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Phone: 310-450-1999
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