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  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

The Future Of Cable TV: How The iPhone Killed Television

The Future Of Cable TV: How The iPhone Killed Television

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Future Of Cable TV: How iPhone Streaming Capabilities Are Killing Television

The (R)evolution Of The Smartphone

In 1983, when Motorola debuted the world’s first production mobile phone—the DynaTAC 8000X—it’s hard to imagine anyone grasping the future that lie ahead. Never mind fitness trackers and podcasts — two things that weren’t even in peoples’ vocabulary at the time — the mere concept of a phone being used for anything but talking would have seemed alien….even silly. It certainly didn't seem that the future of cable TV would be irreversibly impacted by the rise of mobile phones.

Since the debut of the mobile phone, technology has evolved at a staggering pace. There have been incredible innovations, including improvements to range and reception, battery life and processor speeds, as well as advancements in broadband, WiFi, apps, and accelerometers. These technological leaps have helped to make the smartphone an essential part of our everyday lives.
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in blog, Influencer Marketing News, Online Video Marketing

12 Apple Statistics Marketers Should Know In 2018

12 Apple Statistics Marketers Should Know In 2018

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Top 12 Apple Statistics: Apple News & Stats For Marketers

Apple, Inc. is amongst the most influential and wealthy tech companies in the world. From smartphones to software to computers -- Apple is an innovative powerhouse that will continue to dominate tech and media for years to come.

Here are 12 Apple statistics relevant to marketers today:

  1. Apple has sold over 1.3 billion iPhones since launch (2007).
  2. Since 2001, Apple's stock price has grown by 15,000%.
  3. Apple sells 18% of smartphones globally and earns 87% of smartphone profits.
  4. Apple has $285.1 billion in its cash reserves.
  5. 81% of iOS users have installed the latest software version on their device.
  6. Apple paid $26.5 billion to iOS developers last year.
  7. Apple sold more watches (8 million) than the entire Swiss watch industry in Q4 2017.
  8. A trillion photos are taken each year on iOS devices.
  9. Siri completes 10 billion audio requests every month.
  10. Apple Podcasts hit 50 billion episode streams and downloads.
  11. ARKit is used on 2000+ apps.
  12. Screen Time will let users know how long they look at their iPhone daily.

Read More>>

in blog, Influencer Marketing Statistics, Influencer Marketing News

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

Here’s How To Scam Your Way Into Free Hotel Stays As An Instagram Influencer

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The Wild, Wild West That Is Instagram Influencer Marketing

The explosive growth of Instagram and influencer marketing has created a perfect confluence of brand dollars and aspiring would-be influencers. The Instagram influencer market alone was forecast to be over $1B in 2017. Instagram just announced over 1B users and a staggering user growth rate of over 200M users in less than one year.

With millions of dollars up for grabs, the market has drawn in a plethora of people aspiring to build their following and get paid for posting to their Instagram feed. Brands pay top Instagram influencers tens of thousands of dollars for a single sponsored post. Top social media stars also regularly travel to top global destinations at no charge in exchange for coverage of hotels and resorts on their Instagram. The Atlantic recently reported that top hotels and resorts can receive up to 20 inquiries per day from influencers looking for free stays in return for social media features.

All the potential perks and income from being an influencer draw in hundreds of thousands of people who yearn to be one. Becoming an influencer is a time-intensive process and costly as well. The NY Post shared the story of a woman who went over $10,000 in debt while trying to become an Instagram influencer. That effort and cost only resulted in her gaining 12K followers. Fashionista reported that it would cost up to $31,400 per year to keep pace with the fashion and beauty standards to be a female lifestyle Instagram influencer.

Read More>>

in blog, Influencer Marketing News, Sponsored Content With Influencers, Instagram Influencers

YouTube Is 1/4 Of Google’s Value

YouTube Is 1/4 Of Google’s Value

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YouTube Valuation: The Video-Sharing Platform Could Be Worth $160 Billion

It’s been a busy few weeks for YouTube. On May 16, 2018, the platform announced two new services: the replacement of YouTube Red with YouTube Premium and YouTube Music.  In the days following, investment bank and financial services company Morgan Stanley pegged YouTube’s worth at $160 billion.

In its earning calls, parent company Alphabet doesn't extricate YouTube's earning from Google's. However, Google’s market capitalization is estimated at $742 billion. If YouTube’s $160 billion valuation is accurate it could account for more than one-fourth of Google’s total value.

The valuation estimate also sets YouTube’s worth as greater than a number of business giants. According to Business Insider, YouTube’s worth surpasses Disney’s market cap of $155 billion, Comcast’s of $150 billion, and Netflix’s of $141 billion. In the following post, we’ll explore facts and figures supporting YouTube’s value and delve into its two new features that could contribute to its continued financial success.Read More>>

in blog, Influencer Marketing, Influencer Marketing News

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

Snapchat Earning’s Performance Is Plummeting: Q1 2018 Results

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Making Sense of Snapchat’s Earnings Call

On May 1, 2018, Snap Inc. announced its Q1 2018 results. In a violent turn from its impressive Q4 2017 performance, the Snapchat parent company recorded one of its worst quarters in company history. User growth has stalled and revenue has dipped, leaving many wondering: Is Snapchat on its way to the grave?

Immediately following the announcement, Snap Inc. share prices plummeted by roughly 15%. Amidst rumors that Snapchat is dying, the disappointing quarter creates additional challenges for the app to overcome.

Here we’ll delve into Snap Inc.’s disappointing Q1 2018 results, offer insight into what factors may have contributed to its rocky start to the year, and speculate its implications for the wider influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, Snapchat Influencers

Everything Marketers Must Know About GDPR

Everything Marketers Must Know About GDPR

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Marketer’s Guide: What Is GDPR? (General Data Protection Regulation)

The General Data Protection Regulation will become enforceable on May 25, 2018. Many American companies are scrambling to prepare themselves for its enactment and working to understand what the new legislation entails. In the following post, we’ll break down what the GDPR includes, discuss its implications in the context of influencer marketing, and provide helpful tips marketers can follow to prepare for its looming enactment.

Put plainly, the GDPR is a new piece of European Union regulation that aims to protect European consumers by providing them increased rights pertaining to personal data. The regulation includes a number of measures that will force businesses of all types (brands, publishers, marketers) to alter the ways they engage with European consumers. Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Facebook

Instagram Restricts API: Disrupts Influencer Marketing Overnight

Instagram Restricts API: Disrupts Influencer Marketing Overnight

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Instagram Drastically Changes Its API In The Wake Of Facebook Woes

Facebook is arguably in the midst of its biggest crisis in company history. In March 2018, a New York Times investigation revealed that voter-profiling company Cambridge Analytica accessed and used the user information of approximately 50 million Facebook users to deliver targeted ads to influence voting behavior in government elections. Facebook has since said that the information of up to 87 million people may have been compromised. Instagram is one of the social apps that Facebook owns (the other major social app Facebook owns is WhatsApp).

The data breach is the biggest in Facebook’s history and highlights the platform’s failure to protect personal data. It also raises questions about the longevity of Facebook’s business model. Can a company safeguard its users’ data when that user data is central to generating revenue?

In the wake of the disaster, Facebook is overhauling the ways it manages user information. Most recently, the company altered Instagram’s API (application programming interface) — the software system that gives third-party apps and developers access to user information.

Many in the influencer industry — influencer platforms, influencers, and more — depend on user information accessed through Instagram’s API to conduct business and gather audience intel. These companies use the API to gather influencers' audience data, demographics, follower count, engagement, etc. As such, the change has had a significant impact on the influencer marketing ecosystem overnight.

Here we’ll outline the timeline of Instagram’s API changes, discuss the significance, and hear from industry insiders to gauge what the future holds.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

PopSugar Caught Reusing And Monetizing Influencers’ Photos

PopSugar Caught Reusing And Monetizing Influencers’ Photos

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

How PopSugar Became Entangled In Influencer Controversy

On April 17, 2018, news outlets among the likes of Racked, The Verge, and Fashionista broke a story centered around media and technology company PopSugar and Instagram influencers. Several fashion and lifestyle influencers have come forward and accused the celebrity and fashion-centric online news site of repurposing their Instagram content, without permission, to generate profits via affiliate links.

Founded in 2005, PopSugar is more than just a source of popular culture news. The media company also sells a quarterly subscription box, its own makeup line, and until last year owned the affiliate link service ShopStyle. According to its website, PopSugar’s global audience sits at 400 million, the brand reaches one-in-three millennial women and achieves 3.1 billion global monthly content views. This is all to say, the company has the potential to earn enormous sums of money using affiliate links.

In the following post, we’ll break down the fallout of the allegations against PopSugar and discuss the scandal’s implications for the influencer industry, particularly in regards to content ownership and copyright infringement. Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Social Media Influencers, Instagram Influencers, Fashion Influencers, Bloggers

What The 19th Coachella Music Festival 2018 Holds For Brands & Advertisers

What The 19th Coachella Music Festival 2018 Holds For Brands & Advertisers

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Should Expect At Coachella 2018

Each year, thousands descend upon Indio, California to attend Coachella. The world-famous music festival has been around since 1999 and costs anywhere from $429 to over $1,000 to attend. If its past musical acts are any indication, the musical festival is squarely for millennials. Famously, the 2012 event featured a 2Pac hologram. Coldplay, Kanye West, and Lady Gaga have also performed.

Coachella 2018 looks to be as major as ever for festival goers, marketers and brands, and the general public observing from afar. In preparation for its start on April 13, here we’ll discuss Coachella unprecedented marketing potential, the 2018 brand experiences to watch out for, and the festival's connection to influencer marketing. Read More>>

in blog, Influencer Marketing, Influencer Marketing News

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

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Behind YouTube Shooter Nasim Najafi Aghdam's Anger At YouTube's New Demonetization Policies

On April 3, 2018 (Tuesday), Nasim Aghdam walked into YouTube's headquarters (San Bruno, CA) and shot three employees before dying from a self-inflicted gunshot. Nasim was a YouTube content creator (also known as "YouTubers" or YouTube influencers) and micro influencer (she had multiple accounts on YouTube, Instagram, and Facebook, in addition to Telegram, a popular Iranian social media network) with content on veganism, health, animal rights, among other varied topics.

Chief among her varied content included several videos and posts expressing anger at YouTube's recent demonetization policies. Alongside YouTube's growth as a dominant video platform and community, many YouTube creators or YouTubers have successfully built audiences and subscribers in the hundreds of thousands sometimes millions with millions of views on their videos or vlogs.

YouTube, in response to brands pulling their ads — ads that were served alongside extremist videos and potentially harmful videos (e.g. Logan Paul's suicide forest video), revamped its monetization policy effectively making it much more difficult for new or smaller content creators to receive ad revenue via YouTube's Partner Program.

Nasim described YouTube's demonetization policy as censorship preventing her from sharing her views on vegan lifestyle, animal rights, and other topics.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, YouTube Influencers

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