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  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

How Augmented Reality Is Changing Social Media

How Augmented Reality Is Changing Social Media

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Social Media Is Changing Augmented Reality One Filter At A Time

Excitement about virtual reality and augmented reality has swirled around new social media apps (like Snapchat) and hardware products for years. While products like Google Glass have fallen dramatically short of expectations, AR is being implemented in apps and social media more frequently and more seamlessly than ever before. As technology and mainstream acceptance improve, we’re inching closer to a reality where AR is commonplace.

The largest companies in the world, from Apple to Facebook, are working on making AR a part of our everyday online experiences, and social media is at the forefront of AR’s widespread adoption.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

Snapchat Q1 Earnings: 5 Things Advertisers Need To Know

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The 5 Key Things Advertisers Must Know About Snapchat's Q1 Earnings Report

Snapchat’s parent company, Snap Inc., is set to release its Q1 earnings report this week. This will be the first earnings report since Snap’s IPO and will be telling where its future as a company is concerned. Facing stiff competition from Facebook and Instagram, Snap is approaching a pivotal moment for its survival.

In the year prior to its IPO, Snap saw a total revenue of $404.5 million and a $514.6 million net loss. It wasn’t profitable at the time of its IPO and its profitability isn’t likely to change soon. In fact, a senior equity analyst estimates that in Q1 2017, Snap may have pulled in $142 million in revenue and lost $2.2 billion. It’s worth noting, however, that going public can be a costly endeavor and that Facebook and Twitter posted net losses of $157 million and $511 million respectively in the quarter after their IPOs.

We’ll be watching closely to see what Snap’s Q1 earnings report can tell us about what’s next for Snap, but there are a few key factors affecting Snap’s stock prices and business that marketers should pay attention to as we approach the critical report.

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in blog, Facebook, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Snapchat Influencers, Social Media Influencers

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

Snapchat Earnings Guide: How Will Snap’s Q1 Stack Up Against Facebook’s? [Infographic]

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

See How Snapchat's Q1 Earnings Compare To Facebook's & Twitter's Here [Infographic] 

Snap Inc.’s highly anticipated first earnings release date is coming up on May 10th, and will provide key information to concerned investors, the first since Snap’s IPO on March 2.

In order to help investors analyze what Snap’s impending first earnings report says about its financial future, we compiled the data from Facebook and Twitter’s earning releases in the years following their IPO’s for comparison and to give relevant context to the numbers that could shed light on Snap’s financial future.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing News, Monetization, Online Video Marketing

Lessons Learned From Fyre Festival’s Fantastic Flop

Lessons Learned From Fyre Festival’s Fantastic Flop

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Fyre Festival Failed Spectacularly — Here's What It Can Teach Us About Influencer Marketing

Denizens of the internet will no doubt by now be well-acquainted with Fyre Festival, the festival tailored to elites that fell apart last week while the internet watched, rapt. Fyre Festival was promoted by models, celebrities, and influencers and drew attendees who were willing to shell out thousands of dollars for a ticket.

Promised exclusive access, luxury accommodations, top-notch catering, and VIP treatment, festival guests soon found themselves without food, shelter, or an expedient way off of the Bahamian island that was supposed to be the site of 2017’s most legendary music festival. Given how the events of Fyre Festival unfolded, that might have been the singular promise that co-founders Billy McFarland and Ja Rule managed to keep.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, & bloggers, subscribe to our industry digest newsletter!

Top Snapchat Influencers Posted 25% More On Instagram Stories Across 30 Days [INFOGRAPHIC]

The introduction of Instagram Stories in August 2016 presented a major threat to Snapchat, crippling its user growth by 82% almost immediately. This month, Instagram stories reached 200 million daily active users, officially surpassing Snapchat in popularity just 8 months after its launch.

Users are shifting their attention to Instagram Stories en masse, which raises the question: have top Snapchat influencers shifted their attention, too?  

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

Why Amazon, Time Inc., And Adobe Are Getting Into Influencer Marketing

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Here's Why Amazon, Time Inc., And Adobe Are Getting Into The Influencer Marketing Industry

There’s no question that influencer marketing is growing — it’s on track to become a $5-10 billion market in the next few years. As brands and marketers begin to find new ways to partner with influencers and witness firsthand the benefits of these partnerships, influencer marketing becomes more and more vital for brands big and small. It should come as no surprise, then, that some of the world’s largest companies are looking to get into influencer marketing on a deeper level. Companies like Amazon, Time, and Adobe are finding their way into the influencer market in order to capitalize on the growing trend and push the industry forward.

They’re far from the only ones. Last year, Google bought influencer marketing platform FameBit in an attempt to get in on influencer marketing. Before that, The New York Times acquired influencer marketing agency HelloSociety.

Though each company’s involvement is different, they’re all evidence of an evolution in influencer marketing and they all speak to a single core message: Influencer marketing is exploding and everyone wants in.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

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How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

What You Should Know About The YouTube Ad Fiasco

What You Should Know About The YouTube Ad Fiasco

For the latest marketing news on YouTube, Instagram, Facebook, and influencer marketing, subscribe to our industry digest!

Advertisers are pulling their ads from YouTube following the discovery that ads were being run alongside extremist videos containing offensive content and hate speech without advertisers' knowledge or permission. Over 250 advertisers have frozen ad campaigns on YouTube, including AT&T, Verizon, McDonald’s and Toyota.

This stems from an investigation from The Times, which found that ads for big brands were served on sites with offensive, extremist, or hateful content and were running before inappropriate content (like a pro-ISIS video and a video promoting an East African jihadist group with Al-Qaeda affiliations) on YouTube.

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in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, YouTube Influencers

A First Look At Facebook Stories vs. Instagram Stories vs. Snapchat Stories

A First Look At Facebook Stories vs. Instagram Stories vs. Snapchat Stories

For the latest news on social media and influencer marketing, subscribe to our industry digest here!

First Look: How Does Facebook Stories Stack Up Against Instagram & Snapchat?

If there was any lingering doubt as to whether or not Facebook is coming for Snapchat, it ought to be cleared up with the introduction of Facebook Stories, a brand new feature that closely mimics Snapchat’s raison d’être. Facebook Stories, like Snapchat Stories and Instagram Stories, consists of disappearing photos and videos with skins, masks, filters, and frames that users can broadcast to their networks. Facebook-owned Instagram rolled out its Stories feature in August 2016 and all but halted Snapchat’s growth in new users.

Facebook Stories is rolling out now and is already available for most users. Here’s what the new feature means for Facebook, for Instagram, and for Snapchat.

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in blog, Facebook, Influencer Marketing News, Online Video Marketing

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Big Is Instagram Influencer Marketing? [INFOGRAPHIC]

UPDATE May 5, 2017 — Much has changed on Instagram is the last 10 months. Instagram has introduced new features like Instagram Stories (which closely mimics Snapchat’s core function and has carved deeply into Snapchat’s growth numbers), Live, and Galleries. These new features have drawn users faster than ever before, and Instagram’s platform has continued to grow quickly. In an effort to keep this article as accurate and helpful as possible, we’ve updated it with the most up-to-date information and statistics. We’ve preserved the original text of this article and have added clearly-marked updates below select passages.

Since 2011, Instagram has been one of the fastest growing social media platforms. In the past six months alone, it’s added over 100 million users and growth shows no signs of slowing. With over 600 million global users (80% of whom come from outside of the U.S. and over 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It’s also become one of the largest pieces of the nascent influencer marketing industry.

UPDATE: April 2017 propelled Instagram past 700 million monthly active users and saw a reported daily active user base of 200 million users for Instagram Stories alone.

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