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  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

What The 19th Coachella Music Festival 2018 Holds For Brands & Advertisers

What The 19th Coachella Music Festival 2018 Holds For Brands & Advertisers

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What Marketers Should Expect At Coachella 2018

Each year, thousands descend upon Indio, California to attend Coachella. The world-famous music festival has been around since 1999 and costs anywhere from $429 to over $1,000 to attend. If its past musical acts are any indication, the musical festival is squarely for millennials. Famously, the 2012 event featured a 2Pac hologram. Coldplay, Kanye West, and Lady Gaga have also performed.

Coachella 2018 looks to be as major as ever for festival goers, marketers and brands, and the general public observing from afar. In preparation for its start on April 13, here we’ll discuss Coachella unprecedented marketing potential, the 2018 brand experiences to watch out for, and the festival's connection to influencer marketing. Read More>>

in blog, Influencer Marketing, Influencer Marketing News

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

Nasim Aghdam’s YouTube Shooting Brings Demonetization To Mainstream Attention

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Behind YouTube Shooter Nasim Najafi Aghdam's Anger At YouTube's New Demonetization Policies

On April 3, 2018 (Tuesday), Nasim Aghdam walked into YouTube's headquarters (San Bruno, CA) and shot three employees before dying from a self-inflicted gunshot. Nasim was a YouTube content creator (also known as "YouTubers" or YouTube influencers) and micro influencer (she had multiple accounts on YouTube, Instagram, and Facebook, in addition to Telegram, a popular Iranian social media network) with content on veganism, health, animal rights, among other varied topics.

Chief among her varied content included several videos and posts expressing anger at YouTube's recent demonetization policies. Alongside YouTube's growth as a dominant video platform and community, many YouTube creators or YouTubers have successfully built audiences and subscribers in the hundreds of thousands sometimes millions with millions of views on their videos or vlogs.

YouTube, in response to brands pulling their ads — ads that were served alongside extremist videos and potentially harmful videos (e.g. Logan Paul's suicide forest video), revamped its monetization policy effectively making it much more difficult for new or smaller content creators to receive ad revenue via YouTube's Partner Program.

Nasim described YouTube's demonetization policy as censorship preventing her from sharing her views on vegan lifestyle, animal rights, and other topics.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, YouTube Influencers

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

Behind The Alo Yoga Influencer Battle: What Marketers Need To Know

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Alo Yoga's Battle With Influencer Dana Falsetti "Nolatrees"

In a single year, the U.S. yoga industry generated more than $11 billion in revenue. Alo Yoga, a yoga apparel company, is one brand dominating the market. The company recently sued body positive yoga influencer Dana Falsetti (@nolatrees). The resulting backlash has raised questions about influencer relations and sponsored content ownership (influencer agreements and contracts).

For influencer marketing campaigns, brands and influencers collaborate to create sponsored content. Though this sponsored content is typically published on an influencer’s social channels, in some cases it may be difficult to discern who owns content once it goes live and afterward unless previously discussed and agreed upon contractually. To avoid ambiguity, brands and influencers should strive to reach a clear consensus and create documentation of who owns social media content before, during, and after campaigns.

Here we’ll outline the recent news surrounding Alo Yoga’s suit against Falsetti and examine its implications for the influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

What To Know About The New YouTube Demonetization Policy

What To Know About The New YouTube Demonetization Policy

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YouTube’s Demonetization Policy: Controversy, History, Recent Developments & Backlash

The largest controversy YouTube has ever faced is arguably happening right now. On Tuesday, a shooter opened fired on the company’s San Bruno offices. Authorities have since speculated that the incident may be related to YouTube demonetization, an issue that’s been brewing for years.

In December 2017, the platform suffered a huge PR disaster when one of its top influencers, Logan Paul, posted a video featuring a human corpse. In response, YouTube rolled out its new demonetization policy. As a result, increasingly more channels are precluded from earning ad revenue on the platform with many popular channels affected, too.

The past few days may mark the first time the public has heard the terms ‘monetization’ and ‘demonetization’ in YouTube's context. However, the issue of demonetization has been an ongoing battle within the influencer industry dating as far back as the mid-2000s. Here we’ll examine the new YouTube demonetization policy, its history with content creators, and its ramifications.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Why Children Are Set On Becoming YouTubers When They Grow Up

Why Children Are Set On Becoming YouTubers When They Grow Up

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The Vast Percentage Of Children Want To Become YouTubers Over All Other Professions

Founded in 2005, YouTube now has 1.5 billion monthly active users (MAUs) who watch a billion hours of video each day. The video platform gave rise to the world's newest class of social media celebrity: YouTube influencers or "YouTubers." Not only are YouTubers more popular than most traditional celebs, they are looked to as influential and powerful icons — nearly 50% of millennials have been inspired by YouTubers to make a personal change in their lives.

YouTube and its star vloggers' influence on millennials and younger demographics are undeniable. Four out of 10 millennials say that their favorite YouTubers understand them better than family and friends. A new study surveying a thousand kids ages six to seventeen shares additional insight on YouTubers — becoming a YouTuber is now the most coveted career choice.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Social Media Influencers, YouTube Influencers

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

Mediakix & Next Games Announced Finalists For The 2018 Shorty Awards

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Mediakix & Next Games Named 2018 Shorty Award Finalist For Best Influencer & Celebrity YouTube Campaign & Gaming

Each year the Shorty Awards celebrates the web's best social media content. Whether influencers, brands, or agencies, Shorty Awards winners redefine what it means to captivate online audiences and consistently push the boundaries of what can be accomplished on social.

Mediakix is a finalist in not one, but two Shorty 2018 categories: Gaming and Best YouTube Influencer/Celeb partnership. The agency's viral influencer marketing campaign for The Walking Dead: No Man's Land mobile game enamored the internet in June and July of 2017. Read on to learn about the one-of-a-kind campaign, which has had a social reach of 46 million to date.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

Twitch vs. YouTube: Behind YouTube’s Plan To Win Over Twitch Influencers

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What To Know About The Ongoing Battle Between Twitch vs YouTube

YouTube rules online video in all areas but one: video game live streaming. Its central competitor is Twitch, a live streaming platform launched in 2011 and used predominantly for gaming. As of 2018, Twitch garners 10 million DAUs, with roughly half of its users spending 20 plus hours a week on the platform.

Twitch offers an incredibly powerful means to reach gaming enthusiasts whose purchases fuel the lucrative gaming industry. The world’s 2.2 billion gamers spent $109 billion on gaming last year. In the U.S. alone, the industry generates more than $30.4 billion in yearly revenue.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, YouTube Influencers

Should Your Brand Work With Controversial Influencers?

Should Your Brand Work With Controversial Influencers?

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What Brands Should Takeaway From The Logan Paul Fiasco: History, Backlash, YouTube's Response

He’s faked his own murder, gifted his roommate a $20,000 Rolex for no reason, and kidnapped his brother’s girlfriend. Who is he? 22-year-old Logan Paul, a YouTube celebrity with 20 million subscribers across two YouTube channels and millions of dollars in influencer deals via big brands like Walmart, Dunkin Donuts, and more.

But now, Paul’s lucrative internet career is in disarray following a video he posted featuring a human corpse. Many believe that Paul’s career as an influencer is finished and that he represents the type of disastrous collaborator brands should avoid. Others argue that Paul, as a sensationalist, attracts enormous millennial and Gen Z audiences and is therefore worth the risk as a brand collaborator.

Here we’ll break down the fallout of Paul’s controversial video and analyze its implications for YouTube, brands, and the wider influencer industry.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Online Video Marketing, Social Media Influencers, YouTube Influencers

Snapchat’s New Insights Tool: Too Little, Too Late For Top Influencers?

Snapchat’s New Insights Tool: Too Little, Too Late For Top Influencers?

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Top Influencers Weigh In On Snapchat's Insights Tool & Its Support (Or Lack Thereof) For The Creator Community

Snapchat’s relationship with influencers can be boiled down into two words: it’s complicated.

Unlike competing platform YouTube, which fosters positive creator relationships through initiatives like Play Buttons, Super Chat, its annual Rewind video, and YouTube Red, Snapchat has been repeatedly criticized for failing to support influencers. As a result, many have left the platform.

However, recent events indicate that Snapchat is turning the tide with influencers. Following an extremely successful Q4 2017, Snapchat just announced a new analytics tool called Insights. The tool will provide data to influencers, giving them the information they need to grow and thrive on the platform.

Here we’ll take a closer look at Insights, examine Snapchat’s complicated history with influencers, and discuss why influencers are central to the app’s success.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Snapchat Influencers, Social Media Influencers

How Marketers Can Take Advantage Of SXSW 2018

How Marketers Can Take Advantage Of SXSW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Guide To SXSW: History, Speakers, Event Marketing & More

Each year more than 421,000 marketers, influencers, and artists descend on Austin, Texas to attend South by Southwest (SXSW), an annual festival celebrating media and technology of all types. The 31-year-old gathering includes three main events: a musical festival, a film festival, and a conference.

South by Southwest 2018 is set to run from March 9th-17th. Here, we’ll detail its history in anticipation of the event, preview this year’s notable speakers, and examine how marketers can take advantage of the event, whether through networking, participation marketing or influencer marketing.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

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Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405