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  Influencer Marketing News

The latest industry news on top social media influencers, YouTube creators, and influencer marketing stats, trends & analysis presented in our weekly roundup series.

How Many People Use Instagram?

How Many People Use Instagram?

For the latest news and trends on influencer markteing and social media influencers, subscribe to our industry digest newsletter!

Here's How Many People Use Instagram Every Day

Instagram’s enjoying a bonafide boom. After introducing a slew of new features in 2016 (Instagram Live, Instagram Stories, and an algorithm chief among them), Instagram saw impressive growth in its user base. Now threatening Snapchat with its competing feature set in Stories, Instagram shows no sign of slowing down.

Over a third of all social media users are on Instagram, and as Instagram’s feature set continues to expand (with the most recent addition being Instagram Galleries), Instagram’s user base will likely continue to grow, too.

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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers

Is Cristiano Ronaldo’s $1B Nike Contract Considered Influencer Marketing?

Is Cristiano Ronaldo’s $1B Nike Contract Considered Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Understanding How Nike’s $1B Cristiano Ronaldo Deal & Marketing With Social Media Influencers Works

Soccer megastar Cristiano Ronaldo and sports apparel giant Nike are now bonded for life. Like basketball greats Lebron James and Michael Jordan, Ronaldo has recently become part of a select few athletes offered (and signed to) a lifetime Nike contract worth $1 billion.

Several outlets including Forbes, Business Insider, and The Street have noted Ronaldo's impressive social media influence and reach as a top draw for Nike — even going as far to say that the soccer star's combined social media following of 240M offers more value than Snapchat's 158M daily active users (DAUs).

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Social Media Influencers

5 Infamous YouTuber Scandals That Shook The Industry

5 Infamous YouTuber Scandals That Shook The Industry

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

How 5 YouTuber Scandals Shaped The YouTube Influencer Community

Being in the spotlight can be great for an influencer’s career, but for a few top influencers on YouTube, it’s also meant that missteps, mistakes, and poor decisions are very public. YouTubers have seen a fair number of scandals in the last few years, from FTC violations to pranks in poor taste.

And much like celebrity missteps, when there’s a scandal afoot, it tends to make the news.

Read More>>

in blog, Influencer Marketing, Influencer Marketing News, Sponsored Content With Influencers, YouTube Influencers

What You Need To Know About Instagram Galleries

What You Need To Know About Instagram Galleries

For the latest news and trends on Instagram, Snapchat, Twitter, YouTube, and more, subscribe to our industry digest newsletter!

How Instagram Galleries Could Change Instagram For Brands And Influencers

Instagram’s feature library is expanding again, this time with Instagram Galleries, which allow users upload up to ten photos at a time in a carousel. This feature’s been available to advertisers for some time, but it rolled out to all users last week. Galleries joins Instagram Live and Instagram Stories in pushing Instagram forward and far beyond simple one-photo sharing.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers

The Best Social Media Apps For Live Streaming [Gifographic]

The Best Social Media Apps For Live Streaming [Gifographic]

Which Is The Best Live Streaming App? Facebook Live, Live.ly, Live.me & More

Live streaming is becoming more and more ubiquitous, and with its rise on a number of social platforms comes the inevitable difficulty of deciding which one to use. Between Facebook Live, Instagram Live, YouTube Live, Live.ly, and Live.me, there’s a bevy of features to sort through.

Though most platforms have similarities and generally accepted feature standards, each one is a little bit different and offers users different capabilities and experiences where broadcast, discovering, and sharing videos are concerned.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Snapchat IPO vs. Facebook IPO vs. Twitter IPO: What You Must Know [Infographic]

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on influencer marketing & related topics. 

How Snapchat's IPO Stacks Up Against Facebook's & Twitter's [Infographic]

Snapchat’s filed for its IPO, and with the filing comes a lot of talk about growth, profitability, potential stock prices, and Snapchat’s plans for the future. There have also been plenty of comparisons to other massive tech IPOs, primarily those of Facebook and Twitter. But how does Snapchat really stack up? And does that tell us something about Snapchat’s probable future?

When we start talking about IPOs, we tend to start talking in very big numbers that are difficult to understand without some kind of context. Without looking at what happened next, it can be hard to tell what it means to have a successful IPO. So we crunched some numbers and took a good hard look at what Snapchat’s current financials, growth prospects, and proposed stock prices might mean for its IPO given what happened before, during, and after Facebook and Twitter filed their own IPOs.

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in blog, Facebook, Influencer Marketing Infographics, Influencer Marketing News, Monetization

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Why Maker Studios Is Downsizing From Thousands of Creators To Just 300

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Maker Studios is cutting back in a big way & its network of creators is about to get a lot smaller

Maker Studios is scaling back, paring down the number of channels in its large network of creators to just a few hundred of the most popular talents and channels. The multichannel network was purchased by Disney in 2014 for $675 million but has struggled to make it profitable. Variety reports that the move is an effort to optimize Maker Studios’ efforts to "produce bigger, more bankable digital stars.”

The news comes on the heels of Disney's decision to drop popular YouTuber PewDiePie after he made a series of anti-semitic “jokes”.

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in blog, Influencer Marketing News, YouTube Influencers

Are Top Influencers Leaving Snapchat for Instagram?

Are Top Influencers Leaving Snapchat for Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

5 Reasons Why Top Social Media Influencers Are Leaving Snapchat In Favor Of Instagram

It’s no secret that Instagram poses a major threat to Snapchat. With Instagram Stories (a feature that closely mimics Snapchat Stories, which is at the heart of the platform) and the recent launch of Instagram Live Stories, Instagram may have found a way to woo its massive user base into making it the new home for their short-form, off-the-cuff, impermanent content.

Snapchat’s growth numbers stalled following the introduction of Instagram Stories in August, signaling a clear cause for concern when it comes to Snapchat’s competition. And though Snapchat’s growth numbers have rebounded some in recent months leading up to its IPO, it’s clear that if Instagram isn’t already winning the fight for users looking for platforms for their fleeting content, it’s poised to do so.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers

Meet Pingpong, Musical.ly’s New Video Messaging App

Meet Pingpong, Musical.ly’s New Video Messaging App

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Musical.ly Just Introduced A New Video Messaging App Called pingpong

Musical.ly may be looking to push into yet another new space at the intersection of video social. Quietly launching a video messaging app called pingpong on the App Store several days ago, Musical.ly seems to be making a play at giving its user base of 100 million a new set of messaging tools that are likely bear a lot of similarity to Snapchat. Previously, Musical.ly launched a live streaming app to much acclaim, live.ly.

Though the app is live in the App Store, Mashable and TechCrunch reported problems with signing up through the app. It’s unclear whether this was due to some kind of error or the fact that perhaps the app hasn’t officially launched yet. We managed to get through the signup process, though, so we took a look around.

Read More>>

in blog, Influencer Marketing News, Online Video Marketing

Social Bluebook Review: Rate Insight Tool

Social Bluebook Review: Rate Insight Tool

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Social Bluebook Review: Valuation & Rate Tool

In an industry that runs on rates based on difficult to quantify factors like reach and engagement and (sometimes) contracts, knowing one’s worth is paramount. When influencers under- or overestimate their worth when it comes to sponsorships and brand partnerships on social channels, it makes finding common ground that benefits both creators and brands more difficult. Social Bluebook seeks to demystify the value of specific social media channels and followings.

Calculating valuations for social platforms and influencers based on the viewership, demographics, reach, and engagement, Social Bluebook looks to lessen or eliminate the divide between what creators are worth and what they’re paid by advertisers. How valuable is a service like Social Bluebook? Where are its strengths, weaknesses, and limitations? And what should brands and creators know about using it?

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing News, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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