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  Influencer Marketing Infographics

Find the best influencer marketing infographics, charts, graphs, and more on social media influencers across YouTube, Instagram, Facebook, Snapchat, and emerging social media channels, apps, and networks. See infographics on key statistics for influencer marketing, digital advertising, online video, and more.

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Super Bowl 2017 Advertising & Social Media Statistics

The Biggest Advertising & Social Media Marketing Statistics From Super Bowl 51 [Infographic]

The Super Bowl is appointment viewing for many Americans, regardless of whether or not they’re ardent football fans. But the night’s also become prime time for tweeting, posting to Facebook, Instagramming, and Snapchatting. Social media plays a huge role in the big game, and advertising isn’t just something that lives in the breaks between big plays. The Super Bowl is one big living, breathing ecosystem of social sharing, advertising, and online engagement.

We all know that the Super Bowl is huge, but in order to get an idea of just how huge, we had to dig into the numbers. Here’s what we found.

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How Much Time Do We Spend On Social Media?

How Much Time Do We Spend On Social Media

How Much Time Do People Spend On Social Media? [Infographic]

Social media advertising spend is projected to reach nearly $36B globally by 2017 with U.S. and Canada spending the most and eclipsing $12.5B in 2016 (eMarketer). In 2015, time spent on mobile apps (not necessarily social media mobile apps, but including) exceeded time spent watching TV for U.S. consumers (TechCrunch). Growth on many of the top social media platforms continues to rise as each network rolls out new features and functionalities to better compete for users' daily time and engagement (e.g. Facebook Video & Live, Snapchat Spectacles, Instagram Stories, etc.).

As such, the amount of people using social is not only increasing, but is accompanied by how much time people are spending each day on social media. Just on Facebook's suite of owned apps along (Facebook, Instagram, and Messenger; excludes WhatsApp), its users are spending an average of 50 minutes each day. In order to see how much the average person will ultimately spend on social media, we calculated the time spent across today's most popular social media platforms and projected this figure across an entire lifetime.

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The Top 20 Musical.ly Users

The Top 20 Musical.ly Users

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The 20 Most Popular Musical.ly Users & Social Media Stars [Infographic]

UPDATE November 15, 2017 — Musical.ly may not yet have the name recognition of Facebook, Twitter, Instagram, or YouTube among older social media users, but it’s a hit with the younger crowd, and it’s still growing. In an effort to keep this article as up-to-date as possible, we’re adding some of the newest numbers from Musical.ly. We’ve preserved the article’s original text and clearly denoted updates below select passages.

Variety recently disclosed how top Musical.ly users are now making an average of nearly $50K across a two-week span with the social media music-sharing app's livestreaming component, Live.ly. With several of its top Musical.ly users boasting more than 3 million followers each on the breakout app, these social media stars also have hugely-followed adjoining channels including Instagram, YouTube, and Facebook.

We've compiled some of the most famous, biggest, and currently trending top Musical.ly Users and stars in addition to their social followings on other apps and platforms. Each of these top Musical.ly users receive millions of views on their videos as well as six-figure view counts on Live.ly. These social media influencers are at the intersection of several important trends including the rise of mobile and social media use, the decline of time spent on TV, and the success of influencer marketing.

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Top Vine Stars: Where Are They Now?

Top Viners Stars Influencers Twitter Kills Vine

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Where Have All The Top Viners Gone?

On October 27, 2016, Twitter shocked the world by ending its social video platform, Vine. While news of Vine's "timely" death may have surprised audiences, most of the social media platform's top stars (Viners) knew long ago that the end was imminent. Months before Twitter shuttered its 2013 $30M investment, many of its top content creators began leaving the 6-second video app and pursuing more lucrative projects including Facebook Video/Live, YouTube Red, and movie/music deals.

Since 2013, Vine gave rise to some of the world's most-followed social media influencers launching the careers of Logan Paul, Andrew "King Bach" Bachelor, Curtis Lepore, and many others.

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Google Pixel & Pixel XL VS Apple 7 & 7 Plus: Which Smartphone Is Better?

Google Pixel & Pixel XL VS Apple 7 & 7 Plus: Which Smartphone Is Better?

For the latest authoritative marketing news, advertising trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Pixel vs iPhone: Everything You Need To Know [Infographic]

Smartphones are undoubtedly the fastest growing and most well-adopted product in consumer technology history (Technology Review). With 76% of global consumers owning a smartphone, mobile devices continue to be a critical part of consumers daily lives (Pew Research). In particular, smartphone usage is strongest in younger generations ages 18-24, 97% of which will look at their phone within three hours of waking up (Deloitte). Wide ownership of smartphone has not only changed the way that individual consumers’ behave, but it has also changed the way that organizations and businesses connect with the masses. Thus, understanding smartphones and their technological advancements is critical for understanding modern communication and culture.

Apple and Google stand as the industry leaders in smartphones. Apple is the top smartphone manufacturer with a 43.9% market share, and Google’s Android is the top software platform with a 52.7% market share (comScore). At a standstill, both Apple and Google have released new products this year, the iPhone 7 & 7 Plus and the Pixel & Pixel XL, to vie for industry domination. We’ve created an infographic to compare the features, size, camera, etc. of the iPhone 7/ 7Plus and the Pixel/ Pixel XL.

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The Top 20 Facebook Stars & Content Creators To Know In 2016

Top Facebook Stars Content Creators To Follow

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

20 Biggest Trending Facebook Stars You Should Be Following

With over 1.7 billion users, Facebook is already the largest social network on the planet. In recent months, Facebook has been attempting to attract even more users (and compete with Snapchat) by expanding its video capabilities—most notably, by launching Facebook Live, "Lifestage," and Facebook Messenger video calling features—and inviting popular social media stars to create content exclusive to Facebook. In lieu of the network's gradual shift from a social networking site to a video-focused content distribution platform, a number of digital influencers have chosen to make Facebook their platform of choice and, as a result, earned millions of new followers along the way.

For a list of the top 20 Facebook stars, see our exclusive infographic below!
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The Top 10 Biggest Influencer Marketing Statistics For 2016 [Infographic]

Influencer Marketing Statistics Infographic 2016

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The 10 Most Significant Influencer Marketing Statistics For 2016 [Infographic]

As more brands incorporate influencer marketing campaigns into their overall marketing strategies, studies confirm that collaborating with social media influencers to produce, distribute, and promote sponsored content is now one of the most powerful ways for brands to reach consumers. Influencer marketing addresses today's disruptive advertising trends including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.Read More>>

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Influencer Marketing Roadmap To Guide Your Next Campaign

Influencer Marketing Roadmap To Guide Your Next Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Roadmap For Brand Marketers [Infographic]

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Advertising On YouTube With & Without Social Influencers [Infographic]

Advertising On YouTube With & Without Social Influencers [Infographic]

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How To Advertise On YouTube: 11 Types Of YouTube Ads [Infographic]

The growth of online video is increasing exponentially. According to a recent study, the time people spend watching online video is expected to increase by 20% over the next year (Zenith Optimedia), and YouTube's chief business officer, Robert Kyncl, predicts that 90% of all internet traffic will be video by 2020 (Variety). As the largest video platform in the world, YouTube is at the epicenter of the online video revolution, and brands that want to capture the attention of the platform's 1 billion users should become familiar with how to advertise on YouTube, both with influencer marketing campaigns and without.

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