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  Influencer Marketing Infographics

Find the best influencer marketing infographics, charts, graphs, and more on social media influencers across YouTube, Instagram, Facebook, Snapchat, and emerging social media channels, apps, and networks. See infographics on key statistics for influencer marketing, digital advertising, online video, and more.

Top Vine Stars: Where Are They Now?

Top Viners Stars Influencers Twitter Kills Vine

Subscribe to our industry digest for the latest news and trends on top Facebook Stars, Instagrammers, YouTubers, bloggers, & Snapchatters!

Where Have All The Top Viners Gone?

On October 27, 2016, Twitter shocked the world by ending its social video platform, Vine. While news of Vine's "timely" death may have surprised audiences, most of the social media platform's top stars (Viners) knew long ago that the end was imminent. Months before Twitter shuttered its 2013 $30M investment, many of its top content creators began leaving the 6-second video app and pursuing more lucrative projects including Facebook Video/Live, YouTube Red, and movie/music deals.

Since 2013, Vine gave rise to some of the world's most-followed social media influencers launching the careers of Logan Paul, Andrew "King Bach" Bachelor, Curtis Lepore, and many others.

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Google Pixel & Pixel XL VS Apple 7 & 7 Plus: Which Smartphone Is Better?

Google Pixel & Pixel XL VS Apple 7 & 7 Plus: Which Smartphone Is Better?

For the latest authoritative marketing news, advertising trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Pixel vs iPhone: Everything You Need To Know [Infographic]

Smartphones are undoubtedly the fastest growing and most well-adopted product in consumer technology history (Technology Review). With 76% of global consumers owning a smartphone, mobile devices continue to be a critical part of consumers daily lives (Pew Research). In particular, smartphone usage is strongest in younger generations ages 18-24, 97% of which will look at their phone within three hours of waking up (Deloitte). Wide ownership of smartphone has not only changed the way that individual consumers’ behave, but it has also changed the way that organizations and businesses connect with the masses. Thus, understanding smartphones and their technological advancements is critical for understanding modern communication and culture.

Apple and Google stand as the industry leaders in smartphones. Apple is the top smartphone manufacturer with a 43.9% market share, and Google’s Android is the top software platform with a 52.7% market share (comScore). At a standstill, both Apple and Google have released new products this year, the iPhone 7 & 7 Plus and the Pixel & Pixel XL, to vie for industry domination. We’ve created an infographic to compare the features, size, camera, etc. of the iPhone 7/ 7Plus and the Pixel/ Pixel XL.

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The Top 20 Facebook Stars & Content Creators To Know In 2016

Top Facebook Stars Content Creators To Follow

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

20 Biggest Trending Facebook Stars You Should Be Following

With over 1.7 billion users, Facebook is already the largest social network on the planet. In recent months, Facebook has been attempting to attract even more users (and compete with Snapchat) by expanding its video capabilities—most notably, by launching Facebook Live, "Lifestage," and Facebook Messenger video calling features—and inviting popular social media stars to create content exclusive to Facebook. In lieu of the network's gradual shift from a social networking site to a video-focused content distribution platform, a number of digital influencers have chosen to make Facebook their platform of choice and, as a result, earned millions of new followers along the way.

For a list of the top 20 Facebook stars, see our exclusive infographic below!
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The Top 10 Biggest Influencer Marketing Statistics For 2016 [Infographic]

Influencer Marketing Statistics Infographic 2016

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The 10 Most Significant Influencer Marketing Statistics For 2016 [Infographic]

As more brands incorporate influencer marketing campaigns into their overall marketing strategies, studies confirm that collaborating with social media influencers to produce, distribute, and promote sponsored content is now one of the most powerful ways for brands to reach consumers. Influencer marketing addresses today's disruptive advertising trends including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.Read More>>

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Influencer Marketing Roadmap To Guide Your Next Campaign

Influencer Marketing Roadmap To Guide Your Next Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Roadmap For Brand Marketers [Infographic]

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Advertising On YouTube With & Without Social Influencers [Infographic]

Advertising On YouTube With & Without Social Influencers [Infographic]

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How To Advertise On YouTube: 11 Types Of YouTube Ads [Infographic]

The growth of online video is increasing exponentially. According to a recent study, the time people spend watching online video is expected to increase by 20% over the next year (Zenith Optimedia), and YouTube's chief business officer, Robert Kyncl, predicts that 90% of all internet traffic will be video by 2020 (Variety). As the largest video platform in the world, YouTube is at the epicenter of the online video revolution, and brands that want to capture the attention of the platform's 1 billion users should become familiar with how to advertise on YouTube, both with influencer marketing campaigns and without.

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Does Your Engagement Rate Measure Up To Instagram’s Best Brands?

Does Your Engagement Rate Measure Up To Instagram’s Best Brands?
This post is part of our "Top Instagram Influencers vs. Brand Channel Engagement Rate Study." See our Introductory post here. For the latest news, trends, & analysis on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Marketing Case Study: Instagram Engagement Rates For The World's Best Brands [Part I]

eMarketer recently revealed that nearly 50% of brands are on Instagram, and the number is predicted to rise to 71% by 2017. Despite countless social media platforms that currently exist in the market, Instagram remains one of the most popular social media and networking sites among marketing professionals not only due to its popularity among users, but also due to its outstanding engagement rate.

Instagram stands to be the “King of Social” among all currently available social media with the highest engagement rate of 2.3% per follower (vs. 0.2% for Facebook and 0.03% for Twitter). Engagement rate is an important metric for brands to gauge, because it takes all consumer interactions (i.e. likes, comments, and shares) as well as the number of followers into account; the rate provides a sense of how brands are performing in comparison to its competitors, regardless of how big or small they are. Having a good engagement rate is important, because it means that you are having meaningful interactions with your target audience, whether that be making a sale, conducting market research, or building a standout brand image.

Having a strong presence on Instagram, hence, is no longer optional for brands who wish to remain visible, relevant, and competitive in the market.

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in blog, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Infographics, Instagram Influencers

The 10 Best Sports Stars & Pro Athletes To Add On Snapchat [Infographic]

The 10 Best Sports Stars & Pro Athletes To Add On Snapchat [Infographic]

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, bloggers & YouTubers!

The Best Snapchat Accounts To Add: Sports Stars & Pro Athlete Usernames [Infographic]

Today, 60% of smartphone users ages 13-34 are Snapchat users, a reflection of the app’s distinct ability to capture millennials everywhere through uncut and unfiltered content. Snapchat’s ephemeral nature distinguishes the app from competition as transitory publishing is conducive to engagement throughout the millennial demographic. Sports, for example, has become increasingly prevalent on Snapchat as sports stars begin to leverage Snapchat’s unique capabilities to interact with fans in authentic and innovative new ways.

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How To Advertise On Snapchat: A Brand Guide [Infographic]

How To Advertise On Snapchat: A Brand Guide [Infographic]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Brand Guide: How To Advertise On Snapchat [Infographic]

Recently, Snapchat announced the upcoming launch of a new type of advertisement, called "Snap Ads," that will play between a user's Stories (Bloomberg). While these ads are only available to a limited number of companies (for now), Snapchat's recent marketing innovations signal that the app is now doubling down on its ad offerings and looking for ways to both generate revenue and compete (in terms of advertising capability) with social juggernauts like Facebook and Instagram.

To help brands understand how to advertise on Snapchat and navigate the app's increasingly complex marketing ecosystem, we've developed a comprehensive infographic describing the many ways that brands can leverage Snapchat's features and functionality—both with social media influencers and without—to reach millions of engaged, content-hungry users.

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Top Snapchat Accounts: Foodies, Chefs, & Culinary Inspiration Edition

Top Snapchat Accounts: Foodies, Chefs, & Culinary Inspiration Edition

Subscribe to our industry digest for the latest news and trends on top Snapchatters, Instagrammers, YouTubers, and bloggers!

The Best Snapchat Accounts To Follow For Food Influencers, Cooking & Culinary Inspiration

With close to 150 million daily active users, Snapchat has now eclipsed Twitter to become the 3rd most popular social media platform behind Facebook and Instagram today (Bloomberg). The fast-growing application is favorable to intimate, uncut content, and users the world over are now hopping on Snapchat daily to share unedited, behind-the-scenes looks into their hobbies, lifestyles, and passions.

Similar to other social media platforms, a popular theme that has emerged throughout Snapchat content—both in branded content and Snaps created by Snapchat users—is food. Today more than ever, users enjoy sharing Snapchat photos and videos of what they're eating just as much, if not more, as they crave the food itself.

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