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  Influencer Marketing Infographics

Find the best influencer marketing infographics, charts, graphs, and more on social media influencers across YouTube, Instagram, Facebook, Snapchat, and emerging social media channels, apps, and networks. See infographics on key statistics for influencer marketing, digital advertising, online video, and more.

Statistics That Show TikTok’s Insane Growth [Infographic]

Statistics That Show TikTok’s Insane Growth [Infographic]

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TikTok Users Are Growing At An Incredible Rate [INFOGRAPHIC]

Look out Facebook, Instagram, YouTube, and Snapchat. The new kid on the block, TikTok, is ascending into the spotlight at a near exponential growth rate. As the short-form video app takes the lead across several categories, including downloads, users, and time spent, marketers need to get ahead of the trend to take advantage of TikTok's insane growth.

There are plenty of stats that demonstrate TikTok’s meteoric rise:

The data speaks for itself. In much less time than other leading social media apps, TikTok has shown promising signs of being the next go-to platform for advertisers. Many brands have already started sponsoring videos with TikTok's top creators. Needless to say, TikTok is a force to be reckoned with. Check out our infographic that illustrates TikTok's incredible growth.Read More>>

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How The Beauty Transparency Movement Is Impacting Influencer Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

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Influencers Are Championing The Beauty Transparency Movement

What Is Beauty Transparency?

“Beauty Transparency” Defined

Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance. This industry has long been criticized for its opaqueness, meaning that consumers have little access to critical information about industrywide practices like the quality of ingredients, retail markup, and manufacturing process. In addition, the beauty industry has been criticized for being closed off to minorities in terms of product offerings and choice of models.

Major Themes Of Beauty Transparency Movement

fenty-face-grid-beauty-transparency

As customers demand to know more about their beauty products, there has been a push for increased transparency from both brands and influencers. Some of the major themes of the beauty transparency movement include:Read More>>

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Is Influencer Marketing Actually Effective? [Infographic]

Is Influencer Marketing Actually Effective? [Infographic]

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How Do Marketers Rate Influencer Marketing Effectiveness?

Influencer marketing happiness abounds in 2019. At the close of 2018, we took the temperature of the influencer marketing industry across a community of marketers in our 2019 Influencer Marketing Survey. The results? Let’s just say influencer marketing is still hot and has hit a teenage growth spurt. This spells out a bright future for influencer marketing strategies heading into 2019 and beyond.

Below are key influencer marketing statistics:

  • 80% of marketers find influencer marketing effective.
  • 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.
  • 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.
  • 65% of marketers plan to up their influencer marketing budgets in 2019.

Influencer Marketing Effectiveness Infographic
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Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

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Instagram Marketing Case Study: NYX Influencers Are To Die For In Halloween Promotion With DC Comics & Warner Bros.

With Instagram being the biggest platform for social media influencers, it should come as no surprise that the largest brands in the world are looking to harness its potential and bring the best and brightest figures under their umbrella for online marketing campaigns.

With 35% of Americans looking for costume inspiration online and an estimated $9 billion projected to be spent this Halloween, brands like NYX Cosmetics are scrambling to procure effective influencer strategies to take full advantage of the demand.

Within the makeup and beauty industry, Halloween is a significant event for consumers, with Google search interest up 200% for DIY makeup tutorial videos around the period. An effective influencer campaign can mean brands can get a slice of the lucrative pie.

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How Reality Stars On Instagram Make Millions [Infographic]

How Reality Stars On Instagram Make Millions [Infographic]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Here’s How Top Reality Stars On Instagram Are Cashing In On Television Fame [Infographic]

The world’s fixation on breakout reality stars is resulting in lucrative brand sponsorship deals across Instagram. While reality stars translating their TV fame into off-screen money making opportunities isn’t a new phenomenon, the growth of social media, rise of its “influencers,” and ability to make a sizable income just off of Instagram has only recently become a reality. Instagram has provided a means for contestants on the Bachelor and other reality shows to translate their exposure from the show into a social media footprint and lasting exposure.

Just how much can top reality stars on Instagram earn? Our forecasts (detailed below) peg the median amount nearly $1 million a year. For an in-depth look at how top reality TV stars can feasibly make close to if not well over $1 million a year off of brand sponsored deals on Instagram, what percentage of their Instagram posts are sponsored, the brands working with reality TV stars, and much more, view our infographic and methodology below:

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The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

An Inside Look At The Massive $70 Billion Dollar Mobile Gaming Industry [INFOGRAPHIC]

UPDATE February 6, 2019 — The global gaming market is expected to exceed $180 billion in revenues in 2021, growing 30.6% from $137.9 billion in 2018. At $70.3 billion, the mobile gaming industry accounts for more than half of all global gaming revenue in 2018. Additionally, mobile gaming apps accounted for 76% of all app revenue, down from 82% in 2017 as non-gaming apps continue to improve monetization.

The growth of the mobile gaming industry has also given birth to emerging classes of gamers on top of driving up time spent and play frequency from previously existing demographics. Today, mobile games are becoming increasingly more popular among women and older consumers are playing more frequently than teens.

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How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Instagram Stories Doubled Its Users In Just One Year

UPDATE January 18, 2019 —

  • Instagram Stories has 400 million monthly active users (MUAs), doubling its user count in just over a year.
  • Instagram Stories boasts twice as many users per day than Snapchats total user count.
  • Instagram Stories is now arguably just as important as Instagram’s main feed.
  • One-third of sponsored Instagram posts is an Instagram Story.
  • Instagram Stories has rolled out numerous key features to keep up with user, influencer, and brand demands.

Though Instagram Stories has only been around since 2016, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable version of Snapchat Stories, Instagram Stories is popularizing in-the-moment content and is quickly being adopted by audiences and influencers alike as their preferred social media platform.

how many people use Instagram Stories

Within months of launch, Instagram Stories skyrocketed to attain status as the most widely used feature in any social media app. During this infancy stage, a staggering 100 million Instagram users reported that they viewed Instagram Stories every single day. In April of 2017, that number grew to 200 million, and just 14 months after that, Instagram Stories users doubled again to 400 million daily users. At that rate, approximately 2 out of 5 of Instagram’s 1 billion total users are also viewing or publishing Instagram Stories content every day.

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Snapchat Stories Use Is Down 33% In 6 Months

Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last Six Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram's overall audience of 700 million. Instagram Stories mimicked many of Snapchat's Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.Read More>>

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The Million Likes Club: The Most Popular Celebrities On Instagram

The Million Likes Club: The Most Popular Celebrities On Instagram

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See The 25 Most Popular Celebrities & Influencers With Over 1M+ Likes Per Post

Once home to square photos and just a handful of filters, Instagram has seen incredible growth in the last year. Now with over 700 million users, it’s one of the top apps for sharing photos, videos, and Stories. By now, thousands of celebrities and notable personalities are using Instagram, and the most effective among them are seeing millions of likes on their posts.

The most popular celebrities and influencers reach hundreds of millions of people and represent the top tier of Instagrammers — at least where likes are concerned. Though many of them are among the most-followed Instagrammers, there’s more to passing the million likes mark than followers. Here are the most popular celebrities and influencers on Instagram who use consistent, engaging content to earn their way into the Million Likes Club.

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Micro-Influencers vs. Macro-Influencers: Which Is Better? [INFOGRAPHIC]

Micro-Influencers vs. Macro-Influencers: Which Is Better? [INFOGRAPHIC]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Study: Are Micro-Influencers Or Macro-Influencers More Effective? [INFOGRAPHIC]

Influencer marketing is deemed by marketers to be one of the fastest growing and best online customer acquisition channels. On Instagram alone, spending on influencers is projected to reach $1 billion in 2017, a figure that’s slated to double by 2019 or sooner. With the popularity of influencer marketing on Instagram, brands are keen on discovering how and who to partner with for effective campaigns.

One recent trend in the space has been the rise of and interest in “micro-influencers.” Micro-influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro-influencers).

To further assess the efficacy of micro vs. macro-influencers, we analyzed over 700 sponsored posts from 16 widely recognized brands that work concurrently with macro and micro-influencers.

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