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  Influencer Marketing Infographics

Find the best influencer marketing infographics, charts, graphs, and more on social media influencers across YouTube, Instagram, Facebook, Snapchat, and emerging social media channels, apps, and networks. See infographics on key statistics for influencer marketing, digital advertising, online video, and more.

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

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Instagram Marketing Case Study: NYX Influencers Are To Die For In Halloween Promotion With DC Comics & Warner Bros.

With Instagram being the biggest platform for social media influencers, it should come as no surprise that the largest brands in the world are looking to harness its potential and bring the best and brightest figures under their umbrella for online marketing campaigns.

With 35% of Americans looking for costume inspiration online and an estimated $9 billion projected to be spent this Halloween, brands like NYX Cosmetics are scrambling to procure effective influencer strategies to take full advantage of the demand.

Within the makeup and beauty industry, Halloween is a significant event for consumers, with Google search interest up 200% for DIY makeup tutorial videos around the period. An effective influencer campaign can mean brands can get a slice of the lucrative pie.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Reality Stars On Instagram Make Millions [Infographic]

How Reality Stars On Instagram Make Millions [Infographic]

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Here’s How Top Reality Stars On Instagram Are Cashing In On Television Fame [Infographic]

The world’s fixation on breakout reality stars is resulting in lucrative brand sponsorship deals across Instagram. While reality stars translating their TV fame into off-screen money making opportunities isn’t a new phenomenon, the growth of social media, rise of its “influencers,” and ability to make a sizable income just off of Instagram has only recently become a reality. Instagram has provided a means for contestants on the Bachelor and other reality shows to translate their exposure from the show into a social media footprint and lasting exposure.

Just how much can top reality stars on Instagram earn? Our forecasts (detailed below) peg the median amount nearly $1 million a year. For an in-depth look at how top reality TV stars can feasibly make close to if not well over $1 million a year off of brand sponsored deals on Instagram, what percentage of their Instagram posts are sponsored, the brands working with reality TV stars, and much more, view our infographic and methodology below:

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The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

The Mobile Gaming Industry: Statistics, Revenue, Demographics, More [Infographic]

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An Inside Look At The Massive $50 Billion Dollar Mobile Gaming Industry [INFOGRAPHIC]

The global gaming market will reach over $115 billion in 2018. At over $50 billion, the mobile gaming industry accounts for nearly half of all global gaming revenue. For 2017, mobile gaming apps accounted for more than 80% of all app revenue from Apple's iOS App and Google Play Stores.

The growth of the mobile gaming industry has also given way to whole new and emerging classes of gamers in addition to driving up time spent and play frequency from previously existing demographics. Today, mobile games are more popular among women than men and are played increasingly more by older consumers than teens.

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How Many People Use Instagram Stories? [User Growth Chart]

How Many People Use Instagram Stories? [User Growth Chart]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

See How Instagram Stories Doubled Its Users In Just One Year

Though Instagram Stories has been around for just over a year, the feature has quickly become one of the most popular avenues for sharing social media content. Regarded as a more user-friendly and discoverable Snapchat Stories, Instagram Stories is popularizing in-the-moment content, and is quickly being adopted by audiences and influencers alike as their preferred social media platform.Read More>>

in blog, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing

Snapchat Stories Use Is Down 33% In 6 Months

Snapchat Stories Use Is Down 33% In 6 Months

Top Social Media Influencers Are Using Snapchat 33% Less Just In Last Six Months (And Posting On Instagram Stories 2x More)

Instagram Stories launched in August of 2016. In only one year, Instagram Stories has grown to over 250 million users while contributing to Instagram's overall audience of 700 million. Instagram Stories mimicked many of Snapchat's Stories features but offered an easier to understand interface and much easier discoverability of content and users. In February 2017, we tracked how top Snapchat influencers were using (or not using) Instagram Stories vs. Snapchat Stories six months after the launch of Instagram Stories.Read More>>

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The Million Likes Club: The Most Popular Celebrities On Instagram

The Million Likes Club: The Most Popular Celebrities On Instagram

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See The 25 Most Popular Celebrities & Influencers With Over 1M+ Likes Per Post

Once home to square photos and just a handful of filters, Instagram has seen incredible growth in the last year. Now with over 700 million users, it’s one of the top apps for sharing photos, videos, and Stories. By now, thousands of celebrities and notable personalities are using Instagram, and the most effective among them are seeing millions of likes on their posts.

The most popular celebrities and influencers reach hundreds of millions of people and represent the top tier of Instagrammers — at least where likes are concerned. Though many of them are among the most-followed Instagrammers, there’s more to passing the million likes mark than followers. Here are the most popular celebrities and influencers on Instagram who use consistent, engaging content to earn their way into the Million Likes Club.

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Micro-Influencers vs. Macro-Influencers: Which Is Better? [INFOGRAPHIC]

Micro-Influencers vs. Macro-Influencers: Which Is Better? [INFOGRAPHIC]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Study: Are Micro-Influencers Or Macro-Influencers More Effective? [INFOGRAPHIC]

Influencer marketing is deemed by marketers to be one of the fastest growing and best online customer acquisition channels. On Instagram alone, spending on influencers is projected to reach $1 billion in 2017, a figure that’s slated to double by 2019 or sooner. With the popularity of influencer marketing on Instagram, brands are keen on discovering how and who to partner with for effective campaigns.

One recent trend in the space has been the rise of and interest in “micro-influencers.” Micro-influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro-influencers).

To further assess the efficacy of micro vs. macro-influencers, we analyzed over 700 sponsored posts from 16 widely recognized brands that work concurrently with macro and micro-influencers.

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4 Charts Showing How Tesla Thrives With $0 Advertising Spend

4 Charts Showing How Tesla Thrives With $0 Advertising Spend

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Tesla’s $0 Advertising Spend Is Attracting Customers And Investors Everywhere

Tesla Motor’s commitment to a $0 advertising budget is no secret to consumers or investors. The burgeoning car company has no advertising team, no CMO, and no ad agency. Even so, Tesla is one of the most trendy and sought-after car brands in the automotive industry and it’s building name recognition that rivals its legacy competitors — without the help of advertising.

Let’s take a closer look at Tesla’s advertising and marketing strategy (or lack thereof) to better understanding brand recognition in the auto industry.

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Tesla vs. The World: Comparing Top Automakers’ Market Cap, Auto Rev, & Ad Spend

Tesla vs. The World: Comparing Top Automakers’ Market Cap, Auto Rev, & Ad Spend

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Tesla Against The World: Will Tesla's Model 3 Launch The Electric Automaker To Even Greater Heights? [Infographic]

Tens of billions of dollars flow through the auto industry every year, and billions are spent on advertising alone. Tesla’s a relative newcomer to the auto industry, but it’s already one of the most sought after car brands — even though it doesn’t spend any money on advertising.

Tesla is not without its skeptics or shortcomings either. Amidst production pitfalls (and perhaps reflected in recent growing concern among investors), Tesla is releasing its Model 3, a “for the masses” electric vehicle with production estimates of 500,000 by 2018.     

To better understand the existing landscape of the auto industry and Tesla’s place within it, we’ve compared Tesla’s market capitalization, net income, and automotive revenue to those of Ford, General Motors, Toyota, BMW, and Volkswagen.

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93% of Top Celebrity Social Media Endorsements Violate FTC Guidelines

93% of Top Celebrity Social Media Endorsements Violate FTC Guidelines

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Over 90% Of Top Celebrity Social Media Endorsements Violate FTC Regulations [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. Read More>>

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