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  Influencer Marketing Guides & How-To’s

From how to find the best social media influencers for your campaign to drafting up the perfect influencer agreement, read about best practices and more in our influencer marketing guides, how-to’s, and resources. Learn top tips and valuable insights on how top brands strategize, create, and manage their influencer marketing campaigns here:

Top Social Media Influencers Series 2015

Top Social Media Influencers Series 2015

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Top Social Media Influencers For Instagram, YouTube, Snapchat, & Blogs

Working with top social media influencers can help brands quickly connect with millions of engaged millennial consumers eager to try new products or attend exciting events hosted by their favorite YouTuber. Recent surveys have shown that more teens in the United States relate to, take advice from, and emulate top social media influencers as opposed to even the most well-known mainstream celebrities. In light of fast-declining TV viewership (based on 2015 Neilsen data) and the rapid ascent of online mobile video, major brands are now developing company-wide influencer strategies (WSJ).

Each social media publishing platform (i.e. YouTube, Instagram, Vine, Snapchat) not only has its own roster of top social media influencers, each also presents its own set of best practices, marketing strengths, and advertising weaknesses. Unless brands are well-equipped to adeptly navigate each platform, partnering with top social media influencers and marketing agencies that understand each medium is the best way to yield maximum returns (ROI), achieve high rates of engagement, and increase brand awareness.

UPDATE: See The Top Social Media Influencers For 2016Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Top YouTube Influencers: A Quick Resource Guide

Top YouTube Influencers: A Quick Resource Guide

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

The Top YouTube Influencers: Everything You Need To Know

There are now 1000's of YouTube channels vying for the attention of YouTube's 1 billion active users. As the world's most powerful brands shift from traditional advertising models to online video marketing strategies, top YouTube influencers (called "YouTubers") are being courted by influencer marketing agencies, MCNs, TV broadcast networks, and mega tech companies like Yahoo, all seeking to leverage the relationships between influencers and their followers.

To help marketers identify the best ways to find and work with the industry's most magnetic YouTubers, we've assembled the best resources from around the internet into one comprehensive guide.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Top Lists, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is A Lifestyle Blogger?

What Is A Lifestyle Blogger?

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What Is A Lifestyle Blogger? Discovering What Elements Define Top Lifestyle Bloggers

"A lifestyle blogger writes, creates, and publishes (multi)media content on various aspects of their daily lives."

A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated by their personal interests and daily activities. As such, lifestyle blogs are oftentimes highly personalized to the author's location, life stage and experience. For instance, a former food magazine editor, married, in her mid-30s with a 1-yr old child residing in Nantucket will blog on vastly different categories than a single, 24-yr old lifestyle blogger living in San Diego, who designs bikinis for work. Both are considered lifestyle bloggers, but there will be little if no overlay in their lifestyle blog content. 

Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing Guides & How-To’s, Lifestyle Bloggers

Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

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Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
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