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  Influencer Marketing Guides & How-To’s

From how to find the best social media influencers for your campaign to drafting up the perfect influencer agreement, read about best practices and more in our influencer marketing guides, how-to’s, and resources. Learn top tips and valuable insights on how top brands strategize, create, and manage their influencer marketing campaigns here:

Top Social Media Influencers Brand Guide [Part II]

Top Social Media Influencers Brand Guide [Part II]

See Part I of our "Top Social Media Influencer Guide" here. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Brand Guide To Working With Top Social Media Influencers In 2016

The way people interact, communicate, learn, and relax is rapidly changing, and technology has paved the way for the rise of a new kind of celebrity, one born not on silver screens or concert stages but on social media channels like YouTube, Snapchat, Instagram, and Vine. Because 65% of American adults are active social media users—the number climbs to 90% when considering audiences younger than 30, according to the Pew Research Firm—these top social media influencers now have the ability to reach millions of consumers with unprecedented efficiency.

For brands, the large followings and influential power of social media stars represent a great opportunity; by collaborating with today's top social media influencers, companies can boost leads, build brand awareness, and engage with new and existing consumers like never before.Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Social Media Influencers

The 5 Different Types Of Influencer Marketing Campaigns

The 5 Different Types Of Influencer Marketing Campaigns

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

The 5 Types Of Influencer Marketing Campaigns Brands Can Launch

Influencer marketing is fast becoming a cornerstone of modern-day advertising—according to a study cited in Adweek, 75% of companies are currently using influencer marketing to reach new audiences and engage with existing customers, and 84% of companies plan on implementing an influencer marketing strategy in the next 12 months. To help brands differentiate between the different types of influencer campaigns and determine which strategy (or combination of strategies) will see the most success, we've compiled a list of the five types of influencer marketing campaigns that brands can run to increase brand awareness, drive social growth, and boost campaign ROI.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

What Is A YouTuber?

What Is A YouTuber?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

What Is A YouTuber?

Since the first Youtube video (entitled "Me at the zoo") was uploaded by platform co-founder Jawed Karim in 2005, YouTube has become one of the internet's most powerful search engines (second only to Google) and the third-most-visited website in the world, according to statistics gathered by Search Engine Land. Today, the video sharing giant claims over 1.5 billion active users worldwide, and thousands of magnetic video content creators, called YouTubers or YouTube influencers, have risen to prominence in the wake of YouTube's exponential growth.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, YouTube Influencers

Influencer Agreements: Everything You Need To Know

Influencer Agreements: Everything You Need To Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

What You Need To Know About Influencer Agreements

As brand collaborations with today's top social media influencers become an increasingly effective and prevalent way for companies to connect with large, engaged audiences, outlining expectations (such as campaign schedules, content requirements, payments, and usage rights) in a working influencer agreement is the best way to ensure that the partnership is beneficial and executed well for all parties involved. Having a plan—and getting it in writing—regarding the details of an influencer marketing campaign will help keep both brands and social media stars moving in the same direction and help avoid future complications.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s

How To Spot Fake Followers on Instagram

Fake Followers On Instagram How To Identify

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Spotting Fake Followers & Influencers on Instagram: A Must-Know For Brands

Instagram's massive network of over 800 million engaged users makes it an ideal platform for brands to reach broad audiences through influencer marketing campaigns. As the Instagram influencer marketing industry continues to grow, however, some digital stars are purchasing fake followers on Instagram to artificially inflate their perceived reach and boost their appeal to companies.

Brand dollars are pouring into the Instagram influencer marketing space, and Instagram influencers with partially or entirely fake followings are deceiving brands. In order to help marketers avoid getting caught in this new form of ad fraud, we’ve compiled the best strategies for identifying fake followers and fake influencers on Instagram.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat For Business: How To Do a Snapchat Takeover [INFOGRAPHIC]

Snapchat For Business: How To Do a Snapchat Takeover [INFOGRAPHIC]

image via Snapchat. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Why Brands Are Letting Influencers Run Wild on Snapchat Takeovers

With over 7 billion video views per day and a user base of close to 200 million, Snapchat is becoming the go-to platform for companies and organizations looking for new ways to increase brand awareness and target younger, engaged audiences. As Snapchat's popularity increases with brands (see our aggregate list of brands marketing on Snapchat here) and competition for Snapchat's audience becomes more fierce, savvy marketers hoping to capitalize on Snapchat's extensive reach must find new and innovative ways to connect with Millennials leery of traditional advertising.

For inventive brands, the solution to these obstacles may come in the form of an effective new strategy called a Snapchat Takeover.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Influencer Marketing Infographics, Snapchat Influencers, Social Media Influencers

What is a YouTube MCN?

What is a YouTube MCN?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube MCNs: Everything You Need To Know

Over 800 million unique users visit YouTube each month. Finding a way to monetize these massive audiences, however, can be challenging for both content creators and brands looking to develop sponsored content with YouTube's most prominent digital influencers. In the wake of YouTube stars' escalating popularity and increased social reach, Multi-Channel Networks (MCNs) have emerged to help content creators produce high-quality videos and manage their advertising revenue streams. On the brand side, MCNs provide a vital link between YouTuber and companies by facilitating lucrative influencer marketing partnerships and giving brands access to a digital influencer's large social following.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing Guides & How-To’s, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is A YouTube Influencer Agency?

What Is A YouTube Influencer Agency?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Influencer Agency: What You Need to Know

When YouTube was launched by PayPal employees Chad Hurley, Steve Chen, and Jawed Karim in 2005, no one could have predicted the video sharing platform would one day become the third-most visited site in the world (behind only Facebook and Google). Within a year, YouTube was the planet’s fastest growing website, and soon a legion of magnetic YouTube personalities - known today as “YouTubers” - were amassing large, engaged audiences and creating videos that received millions of views each. As the platform emerged from infancy, companies began forming to help top YouTubers monetize their popularity and build an infrastructure to accommodate this new type of influencer-driven marketing, among them the YouTube influencer agency.Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

How Agencies Use Influencer Marketing Platforms

Influencer Marketing Platforms

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

How To Best Use Influencer Marketing Platforms

In a recent blog post, we examined how influencer marketing has become one of the most popular and effective ways for brands to reach audiences. This popularity has resulted in a plethora of influencer marketing platforms, most of which seek to connect brands and influencers directly and offer cursory discovery tools. Before investing heavily into these influencer marketing platforms (many are available via monthly subscription fee), marketers and advertisers need to know the benefits, limitations, and how best to use these new marketing platforms and tools.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Brand Glossary Guide: YouTube End Card

YouTube End Card Definition

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How To Best Use A YouTube End Card

As part of our ongoing effort to provide valuable brand resources, we're launching a new Brand Glossary Guide weekly series. By providing definitions, examples, and practical applications for the influencer marketing industry's most relevant terms, we strive to help brands better understand how influencers can expand reach and engage with their target audiences. To begin, let's examine an effective way for brands to boost visibility and engagement at the end of a sponsored YouTuber video: the YouTube end card.

YouTube end cards, which can be seamlessly integrated into a sponsored YouTuber's video, oftentimes includes the brand name, brand logo, and links to other brand videos or websites. As such, YouTube end cards can greatly increase visibility and promote further engagement on each YouTuber's video.

Read More>>

in blog, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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