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What Is Vlogging And How Is It Shaping Digital Media?
From 2012 to 2016, worldwide digital video viewers have grown from 372 million to nearly 700, an increase of 87% (eMarketer). Digital video time spent has also risen sharply by 120% from 26 minutes per day to nearly an hour (fueled largely by mobile which has overtaken desktop viewing).
As viewing habits skewer increasingly towards online video, certain types of video content are proving to be in demand and popular with audiences. Vlogs—short for "video blogs"—have become one of the most popular types of digital video content featuring vloggers ("video bloggers") who candidly capture and share their lives.
Vlogging (short for "video blogging") is the daily practice of capturing and sharing vlogs characteristically featuring a vlogger shooting themselves at arm's length throughout their everyday activities.