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Spotting Fake Followers & Influencers on Instagram: A Must-Know For Brands
Instagram's massive network of over 800 million engaged users makes it an ideal platform for brands to reach broad audiences through influencer marketing campaigns. As the Instagram influencer marketing industry continues to grow, however, some digital stars are purchasing fake followers on Instagram to artificially inflate their perceived reach and boost their appeal to companies.
Brand dollars are pouring into the Instagram influencer marketing space, and Instagram influencers with partially or entirely fake followings are deceiving brands. In order to help marketers avoid getting caught in this new form of ad fraud, we’ve compiled the best strategies for identifying fake followers and fake influencers on Instagram.