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  Influencer Marketing Guides & How-To’s

From how to find the best social media influencers for your campaign to drafting up the perfect influencer agreement, read about best practices and more in our influencer marketing guides, how-to’s, and resources. Learn top tips and valuable insights on how top brands strategize, create, and manage their influencer marketing campaigns here:

What Is Vlogging? Definition, History, & More

What Is Vlogging Definition History

For the latest authoritative marketing news, trends, and statistics on social media creators and influencer marketing, subscribe to our industry digest newsletter! 

What Is Vlogging And How Is It Shaping Digital Media? 

From 2012 to 2016, worldwide digital video viewers have grown from 372 million to nearly 700, an increase of 87% (eMarketer). Digital video time spent has also risen sharply by 120% from 26 minutes per day to nearly an hour (fueled largely by mobile which has overtaken desktop viewing).

As viewing habits skewer increasingly towards online video, certain types of video content are proving to be in demand and popular with audiences. Vlogs—short for "video blogs"—have become one of the most popular types of digital video content featuring vloggers ("video bloggers") who candidly capture and share their lives.

Vlogging (short for "video blogging") is the daily practice of capturing and sharing vlogs characteristically featuring a vlogger shooting themselves at arm's length throughout their everyday activities.

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Influencer Marketing Roadmap To Guide Your Next Campaign

Influencer Marketing Roadmap To Guide Your Next Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Roadmap For Brand Marketers [Infographic]

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Advertising On YouTube With & Without Social Influencers [Infographic]

Advertising On YouTube With & Without Social Influencers [Infographic]

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How To Advertise On YouTube: 11 Types Of YouTube Ads [Infographic]

The growth of online video is increasing exponentially. According to a recent study, the time people spend watching online video is expected to increase by 20% over the next year (Zenith Optimedia), and YouTube's chief business officer, Robert Kyncl, predicts that 90% of all internet traffic will be video by 2020 (Variety). As the largest video platform in the world, YouTube is at the epicenter of the online video revolution, and brands that want to capture the attention of the platform's 1 billion users should become familiar with how to advertise on YouTube, both with influencer marketing campaigns and without.

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How To Advertise On Snapchat: A Brand Guide [Infographic]

How To Advertise On Snapchat: A Brand Guide [Infographic]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Brand Guide: How To Advertise On Snapchat [Infographic]

Recently, Snapchat announced the upcoming launch of a new type of advertisement, called "Snap Ads," that will play between a user's Stories (Bloomberg). While these ads are only available to a limited number of companies (for now), Snapchat's recent marketing innovations signal that the app is now doubling down on its ad offerings and looking for ways to both generate revenue and compete (in terms of advertising capability) with social juggernauts like Facebook and Instagram.

To help brands understand how to advertise on Snapchat and navigate the app's increasingly complex marketing ecosystem, we've developed a comprehensive infographic describing the many ways that brands can leverage Snapchat's features and functionality—both with social media influencers and without—to reach millions of engaged, content-hungry users.

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5 Different Types Of YouTube Marketing Campaigns

5 Different Types Of YouTube Marketing Campaigns

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 YouTube Marketing Campaigns Brands Can Launch With Social Media Influencers

In 2015, the time audiences spent watching YouTube videos increased by 74% and, according to a study conducted by Google (YouTube's parent company), mobile YouTube videos now reach more 18- to 49-year-olds that any broadcast or TV cable network. To capture the attention of consumers who increasingly rely on YouTube for everything from entertainment to information regarding purchasing decisions, brands have begun collaborating with the platform's top social media stars, called "YouTubers," to develop integrated YouTube marketing campaignsLike Instagram influencer marketing campaigns, YouTube marketing campaigns help brands accomplish their marketing goals (increase exposure to large audiences, expand brand awareness, drive sales, solidify brand identity) oftentimes more effectively than traditional advertising strategies.

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Top Social Media Influencers Brand Guide [Part II]

Top Social Media Influencers Brand Guide [Part II]

See Part I of our "Top Social Media Influencer Guide" here. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Brand Guide To Working With Top Social Media Influencers In 2016

The way people interact, communicate, learn, and relax is rapidly changing, and technology has paved the way for the rise of a new kind of celebrity, one born not on silver screens or concert stages but on social media channels like YouTube, Snapchat, Instagram, and Vine. Because 65% of American adults are active social media users—the number climbs to 90% when considering audiences younger than 30, according to the Pew Research Firm—these top social media influencers now have the ability to reach millions of consumers with unprecedented efficiency.

For brands, the large followings and influential power of social media stars represent a great opportunity; by collaborating with today's top social media influencers, companies can boost leads, build brand awareness, and engage with new and existing consumers like never before.Read More>>

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The 5 Different Types Of Influencer Marketing Campaigns

The 5 Different Types Of Influencer Marketing Campaigns

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The 5 Types Of Influencer Marketing Campaigns Brands Can Launch

Influencer marketing is fast becoming a cornerstone of modern-day advertising—according to a study cited in Adweek, 75% of companies are currently using influencer marketing to reach new audiences and engage with existing customers, and 84% of companies plan on implementing an influencer marketing strategy in the next 12 months. To help brands differentiate between the different types of influencer campaigns and determine which strategy (or combination of strategies) will see the most success, we've compiled a list of the five types of influencer marketing campaigns that brands can run to increase brand awareness, drive social growth, and boost campaign ROI.Read More>>

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What Is A YouTuber?

What Is A YouTuber?

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

What Is A YouTuber?

Since the first Youtube video (entitled "Me at the zoo") was uploaded by platform co-founder Jawed Karim in 2005, YouTube has become one of the internet's most powerful search engines (second only to Google) and the third-most-visited website in the world, according to statistics gathered by Search Engine Land. Today, the video sharing giant claims over 1.5 billion active users worldwide, and thousands of magnetic video content creators, called YouTubers or YouTube influencers, have risen to prominence in the wake of YouTube's exponential growth.Read More>>

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Influencer Agreements: Everything You Need To Know

Influencer Agreements: Everything You Need To Know

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

What You Need To Know About Influencer Agreements

As brand collaborations with today's top social media influencers become an increasingly effective and prevalent way for companies to connect with large, engaged audiences, outlining expectations (such as campaign schedules, content requirements, payments, and usage rights) in a working influencer agreement is the best way to ensure that the partnership is beneficial and executed well for all parties involved. Having a plan—and getting it in writing—regarding the details of an influencer marketing campaign will help keep both brands and social media stars moving in the same direction and help avoid future complications.Read More>>

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How To Spot Fake Followers on Instagram

Fake Followers On Instagram How To Identify

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Spotting Fake Followers & Influencers on Instagram: A Must-Know For Brands

Instagram's massive network of over 800 million engaged users makes it an ideal platform for brands to reach broad audiences through influencer marketing campaigns. As the Instagram influencer marketing industry continues to grow, however, some digital stars are purchasing fake followers on Instagram to artificially inflate their perceived reach and boost their appeal to companies.

Brand dollars are pouring into the Instagram influencer marketing space, and Instagram influencers with partially or entirely fake followings are deceiving brands. In order to help marketers avoid getting caught in this new form of ad fraud, we’ve compiled the best strategies for identifying fake followers and fake influencers on Instagram.

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