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How To Create A Hashtag: 10 Tips For Success
Though they’ve only been around for about a decade, hashtags have become a widely-used feature on nearly every major social media platform, including Facebook, Instagram, and Twitter. Hashtags serve two primary functions for users: (1) they help users find content related to a specific topic, and (2) they make it easier for users to find others with mutual interests.
Today, brands are using hashtags to promote their name and advertise specific products on social media. Just as hashtags help users find content related to a term or phrase, they make branded content more searchable and discoverable online. Hashtags are an important part of social media marketing strategies that should not be overlooked.