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  Influencer Marketing Guides & How-To’s

From how to find the best social media influencers for your campaign to drafting up the perfect influencer agreement, read about best practices and more in our influencer marketing guides, how-to’s, and resources. Learn top tips and valuable insights on how top brands strategize, create, and manage their influencer marketing campaigns here:

The Top 12 Ways YouTubers Make Money

The Top 12 Ways YouTubers Make Money

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Making Money Guide: How Do YouTubers Get Paid?

YouTube influencers (also known as “YouTube creators” or “YouTubers”) are making big money on the world’s largest user-generated, video-centric social network. In fact, top YouTubers earn millions of dollars per year, and many smaller creators are also making a living through the status they’ve achieved on YouTube.

Prominent YouTubers are striking it rich through a combination of ad revenue, brand partnerships, personal business ventures and more. In the post below, we’ll explore some of the direct and indirect ways YouTube creators make money on and off the platform.

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A Comprehensive Guide To Blogger Outreach Best Practices

A Comprehensive Guide To Blogger Outreach Best Practices

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Essential Blogger Outreach Best Practices, Tips & Guidelines Every Marketer Must Know

With the incredible rise of social networks over the past decade, it can sometimes be easy to forget about the other rich, social components of the internet. One of these important destinations is the tried and true blog.

There are over 440 million blogs in the world, covering a wide variety of interests and categories. On WordPress — one of the most popular blogging platforms on the internet — 409 million people view more than 21.5 billion pages each month. When considering these staggering numbers, it becomes apparent just how influential bloggers are on the web.

From fashion, to food, to travel and home improvement, blogs are a vital part of many internet users’ daily lives. In that way, these blogs can also play an important role for businesses trying to connect with new and existing customers online.

Before reaching a blog’s audience, however, a brand must first engage the blogger or bloggers and express interest in working together. In the post below, we’ll explore some of the best practices for reaching out to and generating relationships with bloggers.

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Master Influencer Relationship Management With These 10 Steps

Master Influencer Relationship Management With These 10 Steps

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Influencer Relationship Management: 10 Critical Steps & Tips For Success

Businesses and brands are increasingly using influencer marketing to reach and engage with customers worldwide. However, with thousands of social media influencers, hundreds of influencer marketing companies, and as many different advertising goals as there are brands, an untold number of ways exist to execute an influencer marketing campaign.

Still, a common component that many successful campaigns share is positive relationships with influencers. With real people at the campaign helm, influencer marketing typically requires a higher level of personalization than more traditional advertising methods. To build and nurture these kinds of connections, it’s wise for brands to become well-versed in influencer relationship management (IRM).

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8 Essential Steps For Working With YouTubers [Beginner’s Guide]

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Working With YouTubers? Here Are 8 Critical Steps To Start Off On The Right Track

YouTube is home to many of the largest stars on the internet and has become a place where the world discusses and engages with compelling videos in a seemingly infinite number of content categories.

YouTube creators, also known as YouTubers, are powerful social media influencers whose purchase advice is considered more valuable than that of celebrities by 6 in 10 of the platform’s subscribers. For businesses, working with YouTubers offers an incredible opportunity to connect with consumers. In the list below, we’ll take a look at the eight steps you must take when working with YouTubers to promote brands, products, and services.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers, YouTube Influencers

How To Reach Out To Influencers: A 5 Step Guide

How To Reach Out To Influencers: A 5 Step Guide

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Guide: How To Reach Out To Influencers For Your Brand

Ninety-four percent of surveyed marketers who utilized influencer marketing in 2017 reported that it was effective, while 51% said that it outperformed brand-created content. When it comes to purchases, 33% of consumers stated that they trust social media influencers more than any other source. Numbers such as these explain why many businesses continue to increase their investment in influencer marketing tactics and campaigns.

The opportunity for businesses that use influencer marketing to reach customers is massive. However, with so many social media influencers in the space, and a variety of businesses vying to partner with them, how does a brand best start a conversation? Below, we offer a step-by-step guide on how to reach out to influencers.

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How To Measure Influencer Marketing ROI: A Comprehensive Guide

How To Measure Influencer Marketing ROI: A Comprehensive Guide

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Marketer's Guide To Measuring Influencer Marketing ROI

Influencer marketing is one of the hottest and fastest-growing advertising channels. Last year, 86% of marketers reported utilizing influencer marketing, while 39% said they will increase their investment in the practice in 2018.

Still, one of the most daunting issues businesses face when adopting an influencer marketing strategy is how to measure their return on investment (ROI). There are valid concerns, but also a plethora of misconceptions, around influencer marketing ROI. This can cost brands unnecessary money, or even cause them to avoid influencer marketing altogether.

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7 Steps To Working With Bloggers To Promote Your Business

7 Steps To Working With Bloggers To Promote Your Business

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A Marketer's Guide To Working With Bloggers To Promote Your Business

Bloggers are some of the most effective influencers on the web. Covering a wide variety of niches, including fashion, food, lifestyle, parenting, and many others, bloggers are go-to sources for information, tips, and resources online. Outside of their dedicated space, many bloggers also have strong presences on social media platforms such as Instagram, Facebook, YouTube, and Snapchat, where their extended reach can impact and influence even broader audiences.Read More>>

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The 4 Critical Steps To Building Positive Influencer Relationships

The 4 Critical Steps To Building Positive Influencer Relationships

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Marketer's Guide: How To Build Influencer Relationships That Drive Results

Strong relationships between businesses and influencers are central to successful influencer marketing campaigns. For brands, building and nurturing these relationships requires an in-depth understanding of both the influencer marketing space and campaign best practices.

There are several ways brands can work with influencers, including paid and unpaid sponsorships, as all as through event PR.

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A Quick Guide To Influencer Marketing Pricing

A Quick Guide To Influencer Marketing Pricing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Influencer Marketing Pricing: Industry Averages, Pricing Models, Factors To Consider & More

Every day, more and more businesses are using influencer marketing to build their brands, promote their products, and engage with their target audiences. However, as a new and growing industry, prices associated with influencer marketing campaigns can vary greatly.

For businesses looking to execute an effective campaign, it’s important to understand how different pricing options can affect return on investment (ROI). In the following piece, we’ll take a look at various aspects of influencer marketing pricing to help brands better plan their campaigns and anticipate influencer marketing costs.

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Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

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How To Build A Brand Ambassador Program With Influencers: Tips, Examples & More

Today, the average person spends nearly two hours per day on social media. As individuals spend an increasing amount of time online they’re also demonstrating an aversion to ads. A recent study found that two out of three millennials use an ad blocker on mobile and desktop, a number that’s likely even higher for Generation Z members.

In order to more authentically connect with consumers online, many marketers are implementing brand ambassador programs with social media influencers. Here we’ll define what a brand ambassador is, identify the benefits of building a brand ambassador program with influencers, and provide tips to guide your brand ambassador program.

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