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  Influencer Marketing Guides & How-To’s

From how to find the best social media influencers for your campaign to drafting up the perfect influencer agreement, read about best practices and more in our influencer marketing guides, how-to’s, and resources. Learn top tips and valuable insights on how top brands strategize, create, and manage their influencer marketing campaigns here:

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

8 Essential Steps For Working With YouTubers [Beginner’s Guide]

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Working With YouTubers? Here Are 8 Critical Steps To Start Off On The Right Track

YouTube is home to many of the largest stars on the internet and has become a place where the world discusses and engages with compelling videos in a seemingly infinite number of content categories.

YouTube creators, also known as YouTubers, are powerful social media influencers whose purchase advice is considered more valuable than that of celebrities by 6 in 10 of the platform’s subscribers. For businesses, working with YouTubers offers an incredible opportunity to connect with consumers. In the list below, we’ll take a look at the eight steps you must take when working with YouTubers to promote brands, products, and services.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers, YouTube Influencers

How To Reach Out To Influencers: A 5 Step Guide

How To Reach Out To Influencers: A 5 Step Guide

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Guide: How To Reach Out To Influencers For Your Brand

Ninety-four percent of surveyed marketers who utilized influencer marketing in 2017 reported that it was effective, while 51% said that it outperformed brand-created content. When it comes to purchases, 33% of consumers stated that they trust social media influencers more than any other source. Numbers such as these explain why many businesses continue to increase their investment in influencer marketing tactics and campaigns.

The opportunity for businesses that use influencer marketing to reach customers is massive. However, with so many social media influencers in the space, and a variety of businesses vying to partner with them, how does a brand best start a conversation? Below, we offer a step-by-step guide on how to reach out to influencers.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing

How To Measure Influencer Marketing ROI: A Comprehensive Guide

How To Measure Influencer Marketing ROI: A Comprehensive Guide

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A Marketer's Guide To Measuring Influencer Marketing ROI

Influencer marketing is one of the hottest and fastest-growing advertising channels. Last year, 86% of marketers reported utilizing influencer marketing, while 39% said they will increase their investment in the practice in 2018.

Still, one of the most daunting issues businesses face when adopting an influencer marketing strategy is how to measure their return on investment (ROI). There are valid concerns, but also a plethora of misconceptions, around influencer marketing ROI. This can cost brands unnecessary money, or even cause them to avoid influencer marketing altogether.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing

7 Steps To Working With Bloggers To Promote Your Business

7 Steps To Working With Bloggers To Promote Your Business

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A Marketer's Guide To Working With Bloggers To Promote Your Business

Bloggers are some of the most effective influencers on the web. Covering a wide variety of niches, including fashion, food, lifestyle, parenting, and many others, bloggers are go-to sources for information, tips, and resources online. Outside of their dedicated space, many bloggers also have strong presences on social media platforms such as Instagram, Facebook, YouTube, and Snapchat, where their extended reach can impact and influence even broader audiences.

Partnering with bloggers can be an extremely valuable marketing tool for businesses. Whether looking to promote a brand image, product, or service, bloggers have dedicated audiences eager to absorb their opinions and suggestions.

Once a business and a blogger have agreed to work together, a variety of steps need to be taken to ensure that the campaign and relationship develop as smoothly as possible. Below, we offer seven critical steps brands should take when working with bloggers in order to get the most out of their collaborations.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers, Bloggers

The 4 Critical Steps To Building Positive Influencer Relationships

The 4 Critical Steps To Building Positive Influencer Relationships

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Marketer's Guide: How To Build Influencer Relationships That Drive Results

Strong relationships between businesses and influencers are central to successful influencer marketing campaigns. For brands, building and nurturing these relationships requires an in-depth understanding of both the influencer marketing space and campaign best practices.

There are several ways brands can work with influencers, including paid and unpaid sponsorships, as all as through event PR.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers

A Quick Guide To Influencer Marketing Pricing

A Quick Guide To Influencer Marketing Pricing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Influencer Marketing Pricing: Industry Averages, Pricing Models, Factors To Consider & More

Every day, more and more businesses are using influencer marketing to build their brands, promote their products, and engage with their target audiences. However, as a new and growing industry, prices associated with influencer marketing campaigns can vary greatly.

For businesses looking to execute an effective campaign, it’s important to understand how different pricing options can affect return on investment (ROI). In the following piece, we’ll take a look at various aspects of influencer marketing pricing to help brands better plan their campaigns and anticipate influencer marketing costs.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

Use These 7 Tips To Take Your Brand Ambassador Program To The Next Level

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How To Build A Brand Ambassador Program With Influencers: Tips, Examples & More

Today, the average person spends nearly two hours per day on social media. As individuals spend an increasing amount of time online they’re also demonstrating an aversion to ads. A recent study found that two out of three millennials use an ad blocker on mobile and desktop, a number that’s likely even higher for Generation Z members.

In order to more authentically connect with consumers online, many marketers are implementing brand ambassador programs with social media influencers. Here we’ll define what a brand ambassador is, identify the benefits of building a brand ambassador program with influencers, and provide tips to guide your brand ambassador program.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Social Media Influencers

10 Major Differences Between Influencer Marketing Platforms & Agencies

10 Major Differences Between Influencer Marketing Platforms & Agencies

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

10 Factors To Consider When Deciding Between Influencer Marketing Agencies & Influencer Marketing Platforms

Influencer marketing is one of the fastest growing sectors of advertising. On Instagram alone, the influencer marketing advertising spend is estimated to be $1 billion in 2017 and projected to exceed $2 billion by 2019. Accompanying this market growth, a variety of companies have cropped up to offer a range of services aimed at meeting the demands of the ever-evolving influencer marketing space.

For many brands and advertisers evaluating influencer marketing solutions, the choice often comes down to either working with an influencer marketing agency or learning how to use an influencer marketing platform (software). In this nascent and somewhat fragmented industry, it can be difficult for brands and marketers to determine which solution best fits their specific needs.

Below, we elucidate the 10 key differences between influencer marketing agencies and influencer marketing platforms.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

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How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Influencer Marketing Examples, Sponsored Content With Influencers, Branded Content With Influencers, Social Media Influencers, Instagram Influencers, Fashion Influencers, Fashion Bloggers, Lifestyle Bloggers, Influencer Spotlight

Facebook Native Ads vs Marketing With Influencers On Facebook

Facebook Native Ads vs Marketing With Influencers On Facebook

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter! 

Influencer Marketing Vs. Facebook Native Advertising: Which Is Better?

With over 2 billion monthly active users, Facebook is one of the most coveted advertising platforms online. For years, businesses and brands have found success in reaching a variety of audiences via Facebook’s own native advertising, as well as through influencer marketing content.

Native advertising and influencer marketing offer distinct opportunities in terms of form/medium, reach, and engagement. Below, we’ll take a look at what these differences mean for businesses, as well as which approach might be most beneficial for a particular campaign.

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in Influencer Marketing Guides & How-To’s, blog, Influencer Marketing, Native Advertising With Influencers, Social Media Influencers, Facebook

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