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  Influencer Marketing Guides & How-To’s

From how to find the best social media influencers for your campaign to drafting up the perfect influencer agreement, read about best practices and more in our influencer marketing guides, how-to’s, and resources. Learn top tips and valuable insights on how top brands strategize, create, and manage their influencer marketing campaigns here:

What Constitutes An Influencer?

What Constitutes An Influencer?

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Influencer Definition And How It Became A Thing

The term “influencer” may seem like a fairly new addition to our lexicon, but first uses date back to the 1660s. Still, its application to social media—relatively new in its own right—is a more recent phenomenon.

While the “very first” commercial influencer may be lost somewhere in the annals of history, product packaging and magazine adverts of yesteryear provide a breadcrumb trail that tracks the early evolution of influencer marketing. From Aunt Jemima, to the Marlboro Man, to Santa Claus, fictitious characters have offered tried and true ways to establish a personalized connection between products and consumers.

Celebrity product endorsements, another form of influencer marketing, first appeared in the 18th century, where royalty was used to advertise the prestige of luxury goods. As celebrity endorsements evolved, popular figures in the arts, such as actors and musicians, as well as athletes and businesspeople, were tapped by brands to promote a variety of products and services.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

What Is An Influencer Database? The Best, Most Popular Options

What Is An Influencer Database? The Best, Most Popular Options

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What Is An Influencer Database?

With influencer marketing predicted to become a $5-10 billion industry within just the next couple of years, brands of all kinds have been investing heavily in the contemporary advertising tactic. As brands and agencies invest billions of dollars into the space, tools that help them find, track, and measure influencer marketing are essential to executing a successful strategy. One popular tool used to help companies navigate this burgeoning space is an influencer database.

influencer-database-strategy

Influencer databases are software-based directories that allow companies to find, research, and track influencers across the myriad social media platforms (including, but not limited to, YouTube, Instagram, Facebook, Twitter, and Snapchat). With the rise of “micro influencers,” or influencers with fewer than 100k followers, there are now hundreds of thousands of influencers available for brands to work with. The options can be dizzying and can leave many brands wondering what steps to take to launch an influencer campaign.

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What’s The Difference Between “The Plurals” and Gen Z?

What’s The Difference Between “The Plurals” and Gen Z?

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What Marketers Should Know About The Plurals — Also Known As Generation Z

The Plurals are coming. You may know them better as “Generation Z,” but they’re on their way to becoming a colossal purchasing power worldwide, and they’re unlike any generation before them. Plurals are the generation immediately following millennials, typically defined as being between 13-21 years of age in 2018.

girl-from-plural-generation

Plurals are smaller in number than the millennials and Gen Xers before them, but they’re poised to wield a great deal of financial power, making up 40% of U.S. consumers when they reach adulthood. There are plenty of opportunities to begin communicating and connecting with the Plurals now, and marketers would do well to begin the journey of understanding them sooner rather than later.

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Top Social Stars Share Tips On How To Be An Influencer

Top Social Stars Share Tips On How To Be An Influencer

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How To Be An Influencer: Tips From 20+ Of The World’s Top Instagrammers, YouTubers & Bloggers

Top social media influencers share how they make money with brands and spill how they make a living through brand partnerships on social channels including YouTube and Instagram.

The life of a social media influencer can have countless benefits, from invitations to exclusive events to lavish travel opportunities to six-figure sponsorship deals. However, the reality of a career as a content creator is not as glamorous as it may seem. The road to building a large and engaged audience is not easy, requiring patience, determination, and a significant time investment.

Many aspiring influencers struggle with getting started, creating consistent content, and growing and monetizing channels. However, they’re not alone. Even the world’s largest influencers have encountered these same challenges, and many have shared their advice with us. Here, we’ve compiled the best tips on how to become an influencer from dozens of top creators.

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The 9 Best Ways To Detect Fake Followers & Influencers

The 9 Best Ways To Detect Fake Followers & Influencers

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The Savvy Marketer’s Guide: How To Detect Fake Influencers & Followers

In the past few years, consumer media behavior has evolved dramatically. People of all ages are spending more time online and less time consuming traditional forms of media, like cable TV. Many are even dubbing 2017 as the year cable TV died, as an increasingly large subset of consumers trade cable for social media and streaming services.

As the way people consume content has evolved, this has forced a change in which channels advertisers use to reach audiences. Advertising dollars have followed audiences, and advertisers have drastically increased their spend in social apps such as Instagram, Facebook, Snapchat, and YouTube. Influencer marketing has become an increasingly appealing option because it leverages the dedicated following of social media influencers to reach targeted audiences. Advertisers are estimated to spend $1.6 billion in Instagram influencer marketing alone in 2018. 

With the massive flood of billions of advertiser dollars into influencer marketing, it’s become a massive financial opportunity for influencers but also filled with challenges for advertisers. The rise of influencers has also given way to fake and fraudulent activity by some influencers. Last summer, global brands offered to pay for sponsored posts with two fake Instagram influencers that Mediakix created. Mediakix created the accounts and only purchased fake followers in order to show how easily and cheaply this could be accomplished. A Google search for “buy followers on Instagram” will have dozens of options. Mashable broke the story and it quickly went viral and was covered by news outlets on six continents.

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A Marketer’s Guide To Understanding YouTube Demonetization

A Marketer’s Guide To Understanding YouTube Demonetization

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YouTube Demonetization Cheat Sheet For Marketers

In the wake of its December 2017 Logan Paul PR disaster, YouTube abruptly altered its monetization policies, effectively making it more difficult for newer and smaller influencers to generate ad revenue on the platform.

It’s been a frantic few months for the tech giant — advertisers are demanding stricter content guidelines and stronger enforcement. Meanwhile, influencers of all sizes are frustrated with the platform’s poor communication and apparent disregard for its creators.

In April, the issue of demonetization came to head when a shooter attacked the company’s headquarters and authorities discovered she had expressed serious qualms with YouTube’s recent demonetization.

YouTube is scrambling to make drastic changes that simultaneously appease advertisers and influencers. Here we’ve provided a cheat sheet for understanding the current state of YouTube demonetization.

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Marketer’s Guide: How To Write An Effective Influencer Brief

Marketer’s Guide: How To Write An Effective Influencer Brief

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Creating An Effective Influencer Brief: The 11 Must-Include Items & 4 Common Mistakes To Avoid

In the simplest sense, an influencer brief is a document that a brand or agency provides an influencer after he/she has contractually agreed to participate in an influencer marketing campaign. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. The document offers an overview of the campaign’s purpose and spells out what is expected of the influencer.

An effective influencer brief is one that an influencer can clearly understand and follow, and leads to measurable campaign results. Conversely, both an arduous influencer brief or one lacking sufficient detail can lead to a poor performing campaign.   

The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. Here we’ll outline 11 essentials every influencer brief should include and examine 4 specific influencer brief mistake marketers should avoid.

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Marketer’s Guide: The 6 Essentials Of An Influencer Marketing Contract

Marketer’s Guide: The 6 Essentials Of An Influencer Marketing Contract

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6 Critical Items To Include In Every Influencer Marketing Contract

From raising brand awareness to generating sales, influencer marketing has proven to drive results for brands. In a recent survey, 62% of marketers reported that influencer campaigns increased press coverage surrounding their brand and 59% said it boosted website traffic.

However, without a detailed influencer marketing contract advertisers can fall prey to low campaign performance, FTC criticism, the backlash of influencer controversy, and more. Here we’ll outline the six essentials that marketers should include in every influencer contract.Read More>>

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Is Influencer Marketing The Solution To Intensifying YouTube Brand Safety Complaints?

Is Influencer Marketing The Solution To Intensifying YouTube Brand Safety Complaints?

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A Marketer's Guide To YouTube Brand Safety: How To Avoid A PR Nightmare

YouTube, the world’s largest video-sharing platform, has over one billion users. Launched in 2005, the site was created for users to share self-made content, a factor which has contributed heavily to its popularity. In a move towards profitability, YouTube added ads in 2008. Brands among the likes of Expedia, Nike, and Verizon now pay to place ads before, during, and after videos, reaching millions of consumers. In turn, YouTube profits and its creators have a chance to make a living.

However, the user-generated content that populates YouTube isn’t always without flaws. In recent years, brands have been shocked to see their ads run alongside videos that range from controversial to extremist.

A recent survey of 104 marketing experts revealed that 78% are more concerned about brand safety now than 12 months ago. Evidently, brand safety on YouTube is an increasingly important issue. Here we’ll examine how YouTube ad placement works, discuss its complicated history, and offer steps advertisers can follow to manage their reputation on the platform.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization, YouTube Influencers

The Top 12 Ways YouTubers Make Money

The Top 12 Ways YouTubers Make Money

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Making Money Guide: How Do YouTubers Get Paid?

YouTube influencers (also known as “YouTube creators” or “YouTubers”) are making big money on the world’s largest user-generated, video-centric social network. In fact, top YouTubers earn millions of dollars per year, and many smaller creators are also making a living through the status they’ve achieved on YouTube.

Prominent YouTubers are striking it rich through a combination of ad revenue, brand partnerships, personal business ventures and more. In the post below, we’ll explore some of the direct and indirect ways YouTube creators make money on and off the platform.

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