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YouTube Demonetization Cheat Sheet For Marketers
In the wake of its December 2017 Logan Paul PR disaster, YouTube abruptly altered its monetization policies, effectively making it more difficult for newer and smaller influencers to generate ad revenue on the platform.
It’s been a frantic few months for the tech giant — advertisers are demanding stricter content guidelines and stronger enforcement. Meanwhile, influencers of all sizes are frustrated with the platform’s poor communication and apparent disregard for its creators.
In April, the issue of demonetization came to head when a shooter attacked the company’s headquarters and authorities discovered she had expressed serious qualms with YouTube’s recent demonetization.
YouTube is scrambling to make drastic changes that simultaneously appease advertisers and influencers. Here we’ve provided a cheat sheet for understanding the current state of YouTube demonetization.