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Why Businesses Should Craft A Sponsored Instagram Story Strategy
Instagram’s Rapid User Growth
Instagram has taken hold of society on a global scale, registering 1 billion total users in 2018, 500 million of which use the app daily. With its effort to cash in on the video market, the social media platform first debuted video capabilities in June 2013. Fast forward five years and it launched IGTV (Instagram TV). In between these two crucial timestamps, the photo- and video-sharing app launched Instagram Stories, a feature closely resembling rival Snapchat’s Stories.
Instagram Stories Are An Instant Hit
A closer look at Instagram’s user numbers over the course of its existence shows impressive growth directly following the release of Instagram Stories—the full screen, vertical photo- and video-sharing feature that enables brands to immerse their audience in a unique business story.
Hovering at 500 million users when Stories launched in August 2016, the count shot up to 1 billion in just under two years. Another astonishing statistic points to Instagram Stories’ authority, as 40% of the platform’s billion users now post Stories daily.
As more brands pour dollars into non-traditional advertising options, many have begun to invest in a strong social media presence. Brands like Walmart, Wendy’s, Subaru, Starwood Hotels, and a host of consumer brands have turned to the all-powerful Instagram to elevate their social relevance.
Related Post: How Top Brands Use Instagram Stories For Marketing