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  Influencer Marketing Guides & How-To’s

From how to find the best social media influencers for your campaign to drafting up the perfect influencer agreement, read about best practices and more in our influencer marketing guides, how-to’s, and resources. Learn top tips and valuable insights on how top brands strategize, create, and manage their influencer marketing campaigns here:

Guide: The Pros & Cons Of Marketing With Micro Influencers

Guide: The Pros & Cons Of Marketing With Micro Influencers

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The Pros And Cons Of Using Micro Influencers For Influencer Marketing

As influencer marketing gains momentum, more companies are getting involved. Influencer marketing is forecasted to become a $5-10 billion industry (and the Instagram influencer market alone is projected to be over $1 billion in 2017), which means that brands are investing into influencer marketing en masse.

In the early days of influencer marketing, brands worked with the largest influencers to reach the largest audiences, but things are changing. The term “micro influencers” is at the center of more and more conversations about influencer marketing, and it’s stirring up debate.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

How To Run A Social Media Giveaway With Influencers

How To Run A Social Media Giveaway With Influencers

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The 5 Must-Have Steps For Launching A Successful Social Media Giveaway With Influencers

Giveaways and contests are wildly popular on social media platforms like Instagram, Twitter, Facebook, Snapchat, and YouTube. Drawing interest from diverse groups of people and compelling audiences to interact with branded content and messaging in a unique way, giveaways are capable of providing a lot of value to brands, and involving influencers in giveaway efforts has the power to spread the message farther and wider with an impactful sense of authenticity.

There are a number of moving parts that make up giveaways and contests, though, and knowing how to manage them can help brands and marketers avoid headaches (and FTC ramifications) along the way. Here are the keys to doing successful social media giveaways with influencers:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Does An Influencer Marketing Agency Work?

How Does An Influencer Marketing Agency Work?

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What Does An Influencer Marketing Agency Do?

Influencer marketing is booming. Influencer marketing on Instagram alone is a $1 billion market. The global influencer market is poised to become a $5-10 billion market in the next few years. And now, more than ever before, brands are faced with a dizzying array of options for strategizing, planning and executing influencer marketing.

The world’s top brands, from Ray Ban and McDonald’s to American Express to Target, are using influencer marketing. The market is expanding in all directions, giving birth to new opportunities. Influencer marketing is quickly becoming a necessity for successful marketing plans, and effective campaigns are proving essential.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Social Media Influencers

How Does An Influencer Marketing Network Work?

How Does An Influencer Marketing Network Work?

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Here's What You Need To Know About An Influencer Marketing Network

Influencer marketing is booming. Poised to become a $5-10B industry in the next 5 years, influencer marketing is now a major consideration for the world’s biggest brands. With the rise of influencer marketing comes a rise in influencer marketing networks, aimed at amplifying influencer efforts and making influencer marketing campaigns more effective and easier to manage.

Rates, content creation, contracts, and promotional efforts change from campaign to campaign and influencer to influencer. No two campaigns are the same, and there’s no such thing as a one-size-fits-all approach for influencer marketing. That’s where influencer marketing networks come in. But what is an influencer marketing network and how does it affect various approaches to influencer marketing?

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in blog, Bloggers, Facebook, Fashion Bloggers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

What Is Twitch? History, Features, & More

What Is Twitch? History, Features, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is Twitch? A Marketer's Guide To The Top Live Streaming Gaming Platform With 10M Daily Users

When it launched in 2011, Twitch was introduced as a new facet of Justin.tv, a live streaming platform that started in 2007 with a single 24/7 stream from its founder, Justin Kan. Six years later, it’s the primary destination for video game-related content streaming online, drawing over 9.7 million active users every day.

On average, each of its users watches 106 minutes of content every day. Audiences are spending a lot of time engaging with the Twitch platform, making Twitch a tour de force in live streaming and presenting a massive opportunity for both marketers and influencers. With its focus on a large and engaged audience and an evolving monetization architecture, Twitch may not be quite the household name that YouTube is, but it’s mighty in its influence.

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in blog, Influencer Marketing, Influencer Marketing Guides & How-To’s, Monetization

How Brands Are Now Marketing With Snapchat Spectacles

How Brands Are Now Marketing With Snapchat Spectacles

For the latest on top trends and news on Snapchat, YouTube, Instagram, and more, subscribe to our industry digest newsletter.

How 4 Leading Brands Are Using Snapchat Spectacles

When Snapchat first released Snapchat Spectacles via mysterious bright yellow vending machines called “Snapbots" across the country last November, it seemed that Snapchat seemed to be on to some kind of early hardware hit. Long lines and sellouts meant that Spectacles were just short of “coveted."

That’s not necessarily the case now that they’re available online for $130, but they’re definitely still making a splash in the content game. Not keen to be left out of a new phase of social content, brands began jumping on the Spectacles wagon immediately.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Snapchat Influencers, Sponsored Content With Influencers

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Marketing Case Study: How H&M Reached 12M Consumers Through 4 Sponsored Videos

In this marketing case study, we explore how H&M leveraged a range of celebrity influencers to promote its holiday line on social media. Through collaborations with prominent celebrity influencers, H&M produced four highly engaging video ads that showcased several of its newest holiday outfits to over 12M consumers. In the case study, we review H&M's marketing approach, brand goals, results, and the factors that led to the campaign’s overall success.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

How Top Brands & Publishers Use Facebook Video & Live Streaming

How Top Brands & Publishers Use Facebook Video & Live Streaming

For the latest authoritative marketing news, trends, and stats on influencer marketing and related topics, subscribe to our industry digest newsletter! 

How Kohl's, Subaru, BuzzFeed, & More Are Using Facebook Video & Facebook Live

Facebook Live and Facebook Video are two of the most pivotal segments of Facebook’s continuously growing suite of services. As such, they’ve seen dramatic development and evolution in the last few years as brands and publishers have found new ways to use the platform, tools, and format. Though publishers and brands have somewhat singular approaches, there’s some common ground between the two, and by looking at some of the most successful examples of Facebook Live and Facebook Video, we start to get a handle on some best practices for each.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing Roadmap To Guide Your Next Campaign

Influencer Marketing Roadmap To Guide Your Next Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Roadmap For Brand Marketers [Infographic]

As social media usage continues to accelerate and platforms like Instagram, Snapchat, Facebook, and YouTube play increasingly larger roles in how people spend their time, communicate, consume information, and make decisions, influencer marketing is not only the fastest growing (interest in influencer marketing has increased over 90x since 2013), but also the best advertising channel for brand marketers.

To educate and provide a high-level roadmap detailing influencer marketing strategy, influencer selection, campaign management, and more, we've created a 10-Step comprehensive infographic guide. Following the steps outlined below will help companies begin to develop effective and impactful influencer marketing campaigns.
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Advertising On YouTube With & Without Social Influencers [Infographic]

Advertising On YouTube With & Without Social Influencers [Infographic]

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How To Advertise On YouTube: 11 Types Of YouTube Ads [Infographic]

The growth of online video is increasing exponentially. According to a recent study, the time people spend watching online video is expected to increase by 20% over the next year (Zenith Optimedia), and YouTube's chief business officer, Robert Kyncl, predicts that 90% of all internet traffic will be video by 2020 (Variety). As the largest video platform in the world, YouTube is at the epicenter of the online video revolution, and brands that want to capture the attention of the platform's 1 billion users should become familiar with how to advertise on YouTube, both with influencer marketing campaigns and without.

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