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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

Influencer Marketing News Roundup: Influencer Marketing in 2017, Google Launches YouTube Labs, & More

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Influencer Marketing In 2017, Google Launches YouTube Labs, Periscope Boosts Live Streaming & More

This week and leading up to the holidays, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into influencer marketing’s rise, YouTube Labs, and more:

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

Why Publishers, Brands, & Influencers Are Using Facebook Live At CES 2017

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Facebook Live Is Perfect For Marketers At CES 2017

Among the most anticipated annual events in the technology industry, the Consumer Electronic Show (CES) is where both top and emerging tech brands come together to showcase the newest, most groundbreaking products and services. In the past, audiences unable to fly to Las Vegas to attend the Show were subjected to secondhand news, either from videos posted after a product release or from articles relaying information.

However, this year, audiences can look forward to enjoying tech releases in real-time using live streaming. With several social platforms enabling users to live stream, CES can now be fully experienced on social media. We go over the different ways that brands, publishers, and influencers are using live streaming to showcase their CES experience, specifically on Facebook Live.

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Our Best Influencer Marketing Blog Posts, Infographics, & More For 2016

Our Best Influencer Marketing Blog Posts, Infographics, & More For 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

A Year In Review: 2016's Best Influencer Marketing Blog Posts, Resources, Infographics, Guides & More

Happy Holidays from Mediakix! As we wrap 2016, here are the top influencer marketing blog posts that helped shape and inform our industry of advertisers, brands, clients, and social media influencers (for our complete guides, how-to's, and more, see our Resources page).

Stay tuned after the Christmas holiday for our influencer marketing trends and predictions for 2017!

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics

Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

Instagram Case Study: How Maybelline Got Nearly 3.6 Million Likes During New York Fashion Week

Social media influencers have overthrown the beauty industry. Gone are the once-coveted celebrities and senior makeup artists. In are the social media stars with followings in the millions and content that spans for hours. Nonetheless, while there is an undeniable movement towards social media influencers as brand ambassadors and promoters, tension is still evident between the makeup industry’s traditions and the social media industry’s revolution (New York Times).

One brand in particular, Maybelline, has boldly thrust these two components together. Not only did Maybelline’s 2016 Fashion Week marketing campaigns capture audiences throughout social media, they also successfully encapsulated a seamless integration of influencers into a traditionally rigid and hierarchical industry. In our influencer marketing case study series, we go over Maybelline’s Instagram Fashion Week campaigns and break it down by brand goals, marketing approach, and results.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News: Instagram Hits 600M Users, Facebook Creates Original Content, & More

Influencer Marketing News Instagram Reaches 600 Million Users

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Instagram Has 600 Million Users, Facebook Plans Original Content, Sony Wins With YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into social platform live streaming capabilities, Sony’s influencer marketing campaign, and more:

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in blog, Branded Content With Influencers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

The Best Snapchat Influencer Marketing Tactics

Snapchat Influencer Marketing Tactics

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

5 Best Influencer Marketing Tactics: Snapchat Edition

Due to Snapchat's evolution, demographic, and user experience, marketers must approach Snapchat differently than other popular social media platforms. Snapchat first gained widespread traction in 2011 as the social media messaging app with instantly disappearing content. This core functionality coupled with its initial user base helped shape how the app was (and largely still is) used—sharing in-the-moment photos and videos with close friends. Since users are required to manually enter other users' Snapchat handles to view their content, Snapchat influencer marketing campaigns can see high levels of engagement and conversion (as following other users on Snapchat is arduous, following another user usually means that one is committed to watching and engaging with their content on a daily basis).

While Snapchat has evolved much since then, the way its 150M user base use and approach the social media app is much the same. Brands seeking to advertise effectively on Snapchat and leverage Snapchat's high viewing and engagement rates towards marketing objectives need to keep the above-mentioned elements in mind. Collaborating with social media influencers on Snapchat marketing campaigns can help brands advertise successfully by leveraging each influencer's established following on Snapchat.

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in blog, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

How Brands Work With Influencers On Holiday Marketing Campaigns

Holiday Marketing Campaigns Brands Advertising With Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Learn How Brands Are Working With Influencers On This Year's Holiday Marketing Campaigns

It’s definitely the most wonderful time of the year for the advertising industry. The holidays represent a crucial time for businesses and marketers to reach audiences. Whether consumers are affected by the general spirit of giving or a driving need to spend, advertising during the season often see increases in important ad metrics and indicators of sales. As seen from 2015, ad impressions increased by 50%, click-through rates increased by 100%, direct traffic experienced an upshot of 150%, and conversion rates rose by 60% (Kissmetrics).

Nonetheless, some marketers are still facing issues reaching key audiences during the holidays. Increased competition during the last quarter among brand advertisers has traditionally made ad space during the holidays more expensive (Marketing Land). Even more, amongst the plethora of emotionally charged stories, marketers still have to fight to create the most compelling content. Influencer marketing can be an effective strategy to overcome these issues. Here's why and how it can fit into a holiday marketing campaign.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News: Musical.ly Tops 130M Users, Unhappy YouTubers & More

Influencer Marketing News Musically 130 Million UsersFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Musical.ly Has 130 Million Users, Birchbox Wins With Snapchat, Frustrated YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into how Birchbox used Snapchat to drive traffic, Musical.ly’s accomplishments, and more:

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

How Brands Are Working With ASMR YouTube Channels

How Brands Are Working With ASMR YouTubers Channels

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

See How Brands Are Working With ASMR YouTubers

Autonomous Sensory Meridian Response (ASMR) is one of the most intriguing current YouTube phenomenons. This new and unique relaxation method uses audio and visual sensations to act as “triggers” in order calm and soothe listeners (The Atlantic). It is, in other words, a sensory experience that causes a feeling of bodily “tingles” using a variety of auditory methods. 

With growing numbers of ASMR channels holding thousands of YouTube subscribers, “ASMRtist” video creators have consistently risen in popularity since its origin in 2010 (ASMR University). Though ASMR sometimes appeals to niched and specific audiences, it maintains an enthusiastic, dedicated, and vibrant online community. Indeed, it represents a new opportunity for brands to reach a new audience through social influencers.

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in blog, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Instagram Marketing Case Study: Inside LG's V20 Smartphone Influencer Campaign

For an electronics company looking to promote a new smartphone with advanced camera features, Instagram would seem like the ideal marketing platform. With over 500M users, Instagram hosts a user base primed to engage with photography and technology content. Many brands are realizing that influencer marketing, which leverages the trust, reach, and creativity of social influencers, can be powerfully effective when it comes to promoting the release of a new product. 

In the following case study, we’ll look at how LG partnered with top social media influencers on Instagram to promote the release of its V20 smartphone. By working with prominent photographers on Instagram, LG was able to stir up incredibly high levels of engagement, drive awareness amongst millions, and double their sales.  

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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Mediakix builds custom influencer campaigns, and will help you reach your target audiences in innovative and effective ways.

Phone: 310-450-1999
Address: 2218 Main St., Unit 201 Santa Monica, CA 90405