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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

Influencer Marketing News: Musical.ly Tops 130M Users, Unhappy YouTubers & More

Influencer Marketing News Musically 130 Million UsersFor the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: Musical.ly Has 130 Million Users, Birchbox Wins With Snapchat, Frustrated YouTubers, & More

This week on the Mediakix blog, we shared:

Today’s Friday roundup of influencer marketing news will dive into how Birchbox used Snapchat to drive traffic, Musical.ly’s accomplishments, and more:

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

How Brands Are Working With ASMR YouTube Channels

How Brands Are Working With ASMR YouTubers Channels

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

See How Brands Are Working With ASMR YouTubers

Autonomous Sensory Meridian Response (ASMR) is one of the most intriguing current YouTube phenomenons. This new and unique relaxation method uses audio and visual sensations to act as “triggers” in order calm and soothe listeners (The Atlantic). It is, in other words, a sensory experience that causes a feeling of bodily “tingles” using a variety of auditory methods. 

With growing numbers of ASMR channels holding thousands of YouTube subscribers, “ASMRtist” video creators have consistently risen in popularity since its origin in 2010 (ASMR University). Though ASMR sometimes appeals to niched and specific audiences, it maintains an enthusiastic, dedicated, and vibrant online community. Indeed, it represents a new opportunity for brands to reach a new audience through social influencers.

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in blog, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Instagram Marketing Case Study: Inside LG's V20 Smartphone Influencer Campaign

For an electronics company looking to promote a new smartphone with advanced camera features, Instagram would seem like the ideal marketing platform. With over 500M users, Instagram hosts a user base primed to engage with photography and technology content. Many brands are realizing that influencer marketing, which leverages the trust, reach, and creativity of social influencers, can be powerfully effective when it comes to promoting the release of a new product. 

In the following case study, we’ll look at how LG partnered with top social media influencers on Instagram to promote the release of its V20 smartphone. By working with prominent photographers on Instagram, LG was able to stir up incredibly high levels of engagement, drive awareness amongst millions, and double their sales.  

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing News: TV On YouTube, Snapchat Dominates For Teens, More

Influencer Marketing News YouTube Carries TV Snapchat Teen Popularity

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Roundup: Snapchat Is A New Leader, YouTube's New TV Content, & More

This week on the Mediakix blog, we showed you how a beer brand partnered with a famous doctor on Instagram and how the Masterminds movie used social media stars for their marketing campaign. Additionally, we took a look at one of the dominant sports categories on social with the top 20 soccer stars to follow on Instagram (infographic), and interviewed top fashion bloggers and social media influencer, Jessica Ricks of Hapa Time.

Today’s Friday roundup of influencer marketing news will dive into YouTube’s new televised content, Snapchat’s burgeoning popularity, and more:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Masterminds Movie Partners With Top Social Media Stars

Masterminds Movie Marketing Social Media Stars

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How The Movie Masterminds Leveraged The Power Of Social Media Stars

To promote their upcoming heist comedy Masterminds on social media, production studio Relativity Media created two social media marketing campaigns around the film's $17 million bank robbery plotline. By partnering with some of the world's biggest social media influencers to promote the film's release, Masterminds' was able to generate excitement and reach millions of viewers among the movie's target audience.
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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers

How Beer Brand Michelob Boosts Campaign With Instagrammer Dr. Mike

How Beer Brand Michelob Boosts Campaign With Instagrammer Dr. Mike

Subscribe to our industry digest for the latest news and trends on top Instagrammers, Facebook creators, YouTubers, bloggers, & Snapchatters!

Why Dr. Mike Is The Perfect Social Media Influencer For Michelob's #TheExtraMile Campaign

Would your doctor ever tell you to drink more beer? They might if your physician happens to be Dr. Mike, an Instagram sensation who routinely disseminates health, fitness, and fashion advice (along with a decent helping of motivational platitudes) to his 2.1 million Instagram followers and 500,000 Facebook followers. In a recent influencer marketing campaign, Dr. Mike collaborated with Michelob to help inform audiences about the best ways to stay in shape and overcome adversity while expanding awareness for the beer brand's new athlete-focused "Brewed For Those Who Go The Extra Mile" advertising campaign.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Our Friday News Roundup: Google Buys Influencer Marketing Platform

Influencer Marketing News Weekly Roundup

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Roundup: Google Buys Its First Influencer Platform, Chipotle's New Snapchat Show, & More

This week on the Mediakix blog, we showed you the top 20 Facebook stars and creators in an infographic, shared how lad culture publisher Unilad partnered with MMA to live stream fights on Facebook Live, and broke down the significance of Google buying influencer marketing platform Famebit.

In anticipation of its release, we also shared how popular drone maker DJI is marketing the release of its pocket-sized Mavic Pro with top YouTubers. Previously we published a comparison infographic on DJI Mavic Pro's biggest direct competitor (to be released just a few days later), GoPro's Karma.  

Today’s Friday roundup of influencer marketing news will dive into how fast food giants are charting new ways to reach Gen Z and millennials via influencer marketing, Snap Inc.’s biggest moves, and more:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Drone Maker DJI Markets Its Mavic Pro With Top YouTubers

DJI Mavic Drone Marketing Top YouTubers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Why DJI Drones & YouTubers Are A Match Made In Marketing Heaven

Drones are really taking off, with global spending on commercial drones expected to increase by nearly 700% from 2014 to 2020 (from $609 million to $4.8 billion, according to Fast Company). The Dai-Jiang Innovation Technology Company, or DJI, commands a staggering 70% of this burgeoning industry, making it the largest drone manufacturer in the world and pacesetter for all other tech companies, including GoPro (Popular Mechanics).

While developing the best tech in the business at an affordable consumer price point is one of the big reasons for DJI's success, the brand's collaborations with well-known influencers like Casey Neistat, iJustine, and others helped make DJI a household name for marketers, content creators, and YouTube audiences alike.

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in blog, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Drones Are Changing Social Media Forever

how-drones-are-changing-social-media

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

How Drones Are Redefining Social Media Content

The recent release of GoPro’s Karma and DJI’s Mavic Pro have provided easy to use, professional quality and feature drones to the mass market. Their size, portability. and features allow for everyday users to take advantage of drones' high-quality imagery and video at a consumer price point. (See our infographic comparing the GoPro Karma and the DJI Mavic Pro.)

As these drones become widely adopted, they are set to disrupt the media landscape in a way similar to how smartphones enabled everyday consumers to take and share exceptional photography and videos. Social media influencers and content creators are likely to be the first to adopt drones and share the new viewpoints and content these devices provide. Drones will also create a new category of content creators as everyday users start creating and sharing drone imagery and videos.

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in blog, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

Influencer Marketing News Roundup: Is ASMR the latest influencer trend?

Influencer Marketing News Roundup Top Weekly Stories

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Influencer Marketing News Roundup: YouTube's New Social Good Program, Instagram's Advertiser Milestone, & More

This week on the Mediakix blog, we showed you the 10 biggest digital marketing statistics defining 2016, broke down the number of users on social media altogether in a helpful infographic, and shared news of YouTube's latest development, a social network, "Community." Additionally, we examined 11 online video marketing statistics for 2016 and conducted an exclusive interview with top YouTube influencers FamilyFunPack.

Today’s Friday roundup of influencer marketing news will dive into YouTube’s success as the most popular social media network, Instagram’s advertising milestone, the developing ASMR marketing community, and more.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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