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Instagram Marketing Case Study: How Timex & MVMT Reached Audiences Over 2M in 1 Week
Influencer marketing on Instagram is now a $1 billion market, and has become central to many fashion brands’ marketing strategies. Some brands, such as Daniel Wellington, build their entire marketing plans around Instagram influencers. Relying exclusively on top influencers to market its products, Daniel Wellington was able to grow from a $15,000 startup company to one of the world’s hottest watch brands.
In this case study, we’ll analyze and compare how two other top watch brands, Timex and MVMT, approach the competitive Instagram influencer marketing space.
Both Timex and MVMT work extensively with lifestyle and fashion influencers to market their watches on Instagram. However, the two brands differ greatly in campaign content and messaging. We took a closer look at one week of each brand’s sponsored posts in order to compare key strategies, metrics, and results.