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A Case Study Look: How Top CPG Brands Are Reaching Enormous Audiences On Instagram For Breakfast
CPG is notoriously one of the most highly competitive advertising categories. Americans spend $11 billion per year on cereal alone, causing intense brand rivalry within the enormous market for breakfast foods. While television commercials were once the norm for marketing breakfast foods, as TV viewership declines many CPG brands are turning to social media influencers to promote their products.
In this week’s case study, we’ll explore how three top CPG brands are reaching large audiences for breakfast through Instagram influencer marketing.