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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Million Likes Club: The Most Popular Celebrities On Instagram

The Million Likes Club: The Most Popular Celebrities On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

See The 25 Most Popular Celebrities & Influencers With Over 1M+ Likes Per Post

Once home to square photos and just a handful of filters, Instagram has seen incredible growth in the last year. Now with over 700 million users, it’s one of the top apps for sharing photos, videos, and Stories. By now, thousands of celebrities and notable personalities are using Instagram, and the most effective among them are seeing millions of likes on their posts.

The most popular celebrities and influencers reach hundreds of millions of people and represent the top tier of Instagrammers — at least where likes are concerned. Though many of them are among the most-followed Instagrammers, there’s more to passing the million likes mark than followers. Here are the most popular celebrities and influencers on Instagram who use consistent, engaging content to earn their way into the Million Likes Club.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Instagram Influencers, Social Media Influencers

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Who’s Violet Benson “Daddy Issues” Instagram Meme Star?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & livestreamers!

Exclusive Interview With Daddy Issues Instagrammer, Violet Benson

Violet Benson, content creator behind Instagram influencer account Daddy Issues, is best known for her hilarious posts exploring the modern female psyche. She has accumulated over 3.8 million followers who eagerly await her newest meme, ranging from television references of Keeping Up With The Kardashians and The Office, to viral online GIFs.

Daddy Issues is blatantly honest, calling out the worst and best universal moments people share. Violet shares her journey in becoming a social media influencer, where she draws her inspiration for her countless memes, and gives us insight into how she works with brands in our exclusive interview.

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in blog, Bloggers, Facebook, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

What Is A Brand Ambassador? Definition, Core Traits & Examples

What Is A Brand Ambassador? Definition, Core Traits & Examples

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What Are Brand Ambassadors And How To Best Leverage Them

Consumers are inundated with massive quantities of information and brands on a daily basis and businesses are now having a hard time learning how to stand out in all the noise. Consequently, brands have begun embracing a new trend: brand ambassadors. Fueled by the time people spend on social media, brand ambassadors are increasingly chosen based on their followers and engagement on YouTube, Instagram, Facebook, and/or other apps and platforms.  

In order to understand why brands are using brand ambassadors to reach consumers, it’s important to identify the characteristics of an ideal brand ambassador and break down what exactly they can do for brands.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Instagram Influencers, Monetization, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Case Study: L'Oreal, Revlon & Garnier's Beautycon LA Campaigns

Beautycon has become an iconic convention and event where the most daring and bold individuals, from traditional runway models to the newest YouTube beauty tutorial stars, get an opportunity to speak to their like-minded fans. Three times a year, leaders in the beauty industry come together at Beautycon to discuss the newest trends and fashions in beauty and makeup.

Beautycon also represents an immense opportunity for beauty brands and companies to demonstrate new products and concepts to consumers. Now in its fifth year, the convention has fully taken shape. In this case study, we examine the hype behind the most recent Beautycon in Los Angeles and how digital beauty influencers are helping to deliver messages for the beauty industry as a whole.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers

Micro-Influencers vs. Macro-Influencers: Which Is Better? [INFOGRAPHIC]

Micro-Influencers vs. Macro-Influencers: Which Is Better? [INFOGRAPHIC]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Study: Are Micro-Influencers Or Macro-Influencers More Effective? [INFOGRAPHIC]

Influencer marketing is deemed by marketers to be one of the fastest growing and best online customer acquisition channels. On Instagram alone, spending on influencers is projected to reach $1 billion in 2017, a figure that’s slated to double by 2019 or sooner. With the popularity of influencer marketing on Instagram, brands are keen on discovering how and who to partner with for effective campaigns.

One recent trend in the space has been the rise of and interest in “micro-influencers.” Micro-influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro-influencers).

To further assess the efficacy of micro vs. macro-influencers, we analyzed over 700 sponsored posts from 16 widely recognized brands that work concurrently with macro and micro-influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Travel Instagrammers Are Shaping Our Wanderlust

How Travel Instagrammers Are Shaping Our Wanderlust

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & livestreamers!

See How The Best Travel Instagrammers Influence Our Wanderlust On Social Media

700 million users take to Instagram each month for entertainment, inspiration, news, and the latest and best aspirational and lifestyle content. In 2016, travel and tourism yielded over $2 trillion and global hospitality revenue was over $500 billion (2015). $1 billion is presently spent advertising with Instagrammers - this figure is projected to double in the next few years.

As travel, tourism, and hospitality brands increasingly partner with social media influencers on Instagram, we take a look at the top travel dream destinations of 2017, different ways travel content may be posted or discovered on Instagram, and how travel Instagrammers are inspiring audiences worldwide to experience new locations far and wide.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Nordstrom's Cross-Social Marketing Strategy With Top Influencers & Celebs

The Nordstrom Anniversary Sale is one of the most exciting events of the year for top fashion bloggers, Instagrammers, and YouTubers, making it a natural fit for influencer marketing initiatives. As the influencer marketing industry continues to grow at a rapid pace, Nordstrom is turning to all social platforms to get the word out about its biggest sale of the year.

In this case study, we’ll examine how Nordstrom partners with influencers on Instagram, blogs, and YouTube in order to drive sales during the Nordstrom Anniversary Sale.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Case Study: How Airbnb Leverages The World’s Biggest Celebrities & Influencers On Instagram

In less than 10 years, Airbnb has grown from a startup that struggled to get funded to a $31 billion company that’s disrupting the hospitality industry and threatening the world’s top hotel chains. Its influencer marketing strategy is one factor that has helped fuel its rapid growth.

By collaborating with some of the world’s most famous celebrity influencers on Instagram, Airbnb has obtained broad exposure, reaching a total potential audience of nearly 1 billion Instagram users in the past two years. In this case study, we’ll examine Airbnb’s approach to influencer marketing and evaluate the campaign’s reach and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Explore More: Behind The Scenes With Photographer Michael Yamashita

Explore More: Behind The Scenes With Photographer Michael Yamashita

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Influencer Spotlight: Interview With Photographer Michael Yamashita

Photographer Michael Yamashita has spent decades bringing to life stunning and stirring imagery in documentaries, books, and major publications like National Geographic. With a focus on Asia, Yamashita has captured and shared photos that are illuminating, and, as places he’s photographed (like Yemen, Afghanistan, and Iraq) undergo dramatic change, Yamashita’s photographs become even more sacred — proof that things now destroyed once existed.

We spoke to Yamashita to understand more about his work, his journey, and how he uses Instagram to push his work forward and connect with his audience. See our exclusive interview with Yamashita below to learn more about his career, being a photographer on Instagram, and where he's headed next.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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