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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

Best Snapchat Marketing Tips

25 Best Snapchat Marketing Tips

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25 Best Snapchat Marketing Tips

This week, Snapchat announced that they receive upwards of 6 billion daily video views. With that type of engagement, the company is poised to surpass Facebook and YouTube in terms of popularity. It’s no secret that Snapchat is the next big, mainstream social media platform. Millennials, advertisers, publishers, and brands of all industries (from AT&T to Dominos to Condé Nast) have already jumped on board.

To see exactly which brands have executed Snapchat marketing campaigns, check out our post "50+ Brands Using Snapchat Marketing." Out of these brands, many have achieved Snapchat marketing campaign success by partnering with prominent social media influencers and top Snapchatters.

We’ve culled the best Snapchat marketing tips we could find and compiled them. In developing your brand’s Snapchat presence, be sure to take a look at the advice offered in the articles listed below.

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in blog, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Native Advertising vs Sponsored Content vs Influencer Marketing

Combining Native Advertising With Influencer Marketing

image via Instagram

Learn The Differences Between Native Advertising, Sponsored Content & Influencer Marketing

Although the terms native advertising, sponsored content, and influencer marketing are oftentimes used interchangeably with varying degrees of overlap, differences do exist between these popular forms of advertising. Learning the differences between native advertising vs. sponsored content vs. influencer marketing can help marketers determine whether or not one format is better suited than another for each marketing objective.

See below for platform-specific examples and a bulleted list of notable differences between native advertising vs. sponsored content vs. influencer marketing:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

50+ Brands Using Snapchat Marketing

50+ Brands Using Snapchat Marketing

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How 50+ Brands Are Using Snapchat Marketing

A relative newcomer to the word of social media apps, platforms, and networks, Snapchat has quickly become a mainstay among teenagers and millennial audiences. According to Snapchat's own demographic research, more than 60% of American 13- to 34-year-olds use the app, with the majority of users falling in the 18- to 24-year-old demographic—a highly-coveted age range for brands and marketers. The app also boasts over 100 million daily active users who watch an estimated 8 billion "Snaps" each and every day.

Related Post: Snapchat Statistics Every Marketer Should Know

It should be no surprise, then, that marketers, brands, and major publishers have started leveraging Snapchat's most popular features (like Stories, which allows users to stitch Snaps together to create a daily narrative) to promote upcoming events, show behind-the-scenes footage, or partner with top social media influencers for Snapchat Takeovers or other influencer marketing collaborations.

To help companies understand Snapchat's role in today's every-expanding social media marketing landscape, we've compiled some of the most useful coverage on brands using Snapchat marketing to effectively reach and engage new audiences. See the following articles to learn how the world's top brands have been using Snapchat marketing to drive user engagement and increase brand awareness.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Snapchat Influencers, Sponsored Content With Influencers

Advertising To Millennials: What Brands Need To Know

Advertising To Millennials With Social Media Marketing

image via blogger Merrick's Art for Zappos

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How Big Brands Are Advertising To Millennials

In Entrepreneur's article "Millennials Don't Want Ads -- They Want Stories," author Michael Brenner relates how old-school marketing philosophy dictated that "the more advertisements you throw at the younger generations, the earlier you can get them hooked on your brand." For decades, this idea formed the basis for business as usual in the advertising industry—an industry which got its message out primarily through old media: print, radio, and TV.

This is no longer the case. Millennials (people between 21 and 34 years old) grew up with the Internet and consume most of their content online via social media. They're used to being bombarded with marketing messages—so much that they've become basically immune to its intended effect. This savvy generation demands richer, dynamic content to grab their attention. Because of their ever-increasing buying power, big brands are on alert. Brand advertising efforts are quickly shifting to digital, where social media stars are helping top brands market their products in a way that appeals to Millennials.

Check out how today's brands are advertising on Snapchat, YouTube, and Instagram to target millennials:

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Sponsored Content With Influencers, YouTube Influencers

3 Ways To Improve Your YouTube Marketing Strategy

YouTube Marketing Strategy With Influencers

image via Marketing Land's "Top 100 Brands Report"

3 Best Ways To Boost Your Brand's YouTube Marketing Strategy

YouTube is quickly becoming one of the most useful platforms for modern marketers. According to published YouTube statistics, the amount of people who utilize YouTube's homepage similar to turning on a TV is up 300% year upon year. Add to this the rising popularity of YouTubers like PewDiePie and his contemporaries, and it becomes clear that brands have a large future in marketing via the ever-growing video network.

Knowing how to develop a YouTube marketing strategy holds a great deal of importance for brands and advertisers looking to find success with online video marketing. Here are three best ways to improve, boost, and develop a brand’s YouTube marketing strategy: 

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

Millennial Marketing: Time Inc. Buys Lifestyle Blog HelloGiggles

Millennial Marketing Time Buys Zooey Deschanel Blog HelloGiggles

images via Cosmopolitan

Time Buys Lifestyle Blog HelloGiggles To Leverage Millennial Marketing

Last week, Time Inc. announced that they have acquired HelloGiggles, a web-only lifestyle blog and community for young women. Why? Because since its founding in 2011 by adorkable and influential “it” girl, Zooey Deschanel, the website exploded in popularity though its clever use of social media and digital influencer star power. In the time between then and now, the website has developed a active and devoted readership. Its success is profiled in Forbes’ 2011 article, “How Great Word of Mouth Went Above and Beyond for HelloGiggles.”

Time Inc. is undoubtedly an established and powerful organization, and HelloGiggles is certain to benefit from the established resources that the company offers. It’s not a one way street, though. By absorbing a young, tech-savvy organization like HelloGiggles, Time stands to draw in a whole range of advertisers who never would have purchased space in one of its print publications. Time will also bring on a slew of new, social-media-conscious employees. The purchase signifies Time’s embrace of fresh, new media and a desire to appeal to younger crowds. As AdExchanger puts it, Time Inc. "expects HelloGiggles to help infuse its other brands with knowledge about how to thrive in a digital world."

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

3 Best Instagram Marketing Tips

Best Instagram Marketing Tips With Instagram Influencers

Looking for more tips on how to market with Instagrammers? Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars!

Best Instagram Marketing Tips For Brands Working With Top Instagrammers

Although Instagram has progressively unveiled more ad options and user targeting tools for brands, many top brands in the automotive, fashion/beauty, food, subscription-based (see this Forbes article "How Birchbox, Blue Apron, and BarkBox Are Creating Connected Experiences With Millennial Consumers"), financial services, travel/hospitality, and more are actively marketing on Instagram with social media influencers (Instagram content creators with hundreds of thousands of followers) in order to execute strategic high reach/return marketing campaigns.

To provide a jumpstart on how best brands market on Instagram, here are 3 best Instagram marketing tips for brands creating sponsored content with top influencers:

First, find the correct influencers:

For an in-depth step-by-step look at "How To Find Instagram Influencers," check out our dedicated post here

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Marketing Case Study: Airlines

Influencer Marketing Case Study Airlines Tuula Vintage Jessica Stein

In 2015, Airline companies Cathay Pacific, Air New Zealand, Air France, and Air Nippon collaborated with leading travel and lifestyle influencers including Tuula Vintage and Song of Style to develop rich content while integrating their brand messaging to new audiences online. The influencer marketing campaigns are not solely focused on travel-specific blogs, rather they seek to incorporate the brand within several categories, resulting in an innovative, engaging approach for increased audience exposure.

This case study is part of our ongoing Influencer Marketing Case Study Series.

Influencer Marketing Case Study:

Goals
  • Primary Objective - Build and drive brand awareness by partnering with aspirational lifestyle tastemakers in order to reach affluential audiences
  • Secondary Objective(s) - Leverage top social media influencers' social, creative direction, and audience base to elicit engagement, ultimately driving up profitable action
Approach
  • Partner with top bloggers in multiple lifestyle categories (fashion, travel, food, wedding) including Tuula Vintage, Song of Style, and 100 Layer Cake
  • Authentically develop aspirational campaign messaging
  • Organic, timely, and relevant integration within influencer's storyline
  • Market to new audiences through adjoining blog categories

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How To Create Sponsored Content With Instagram Influencers

Sponsored Content With Instagram Influencers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

3 Tips For Creating Sponsored Content With Instagram Influencers

Sponsored content is a great way for brands to target and engage their ideal audience. When executed properly, sponsored content via social media influencers is a highly effective way to broaden brand awareness and promote social media engagement (see our post here for why social media engagement matters for sponsored content). Top influencers can have hundreds of thousands to millions of followers. Although there is a constant influx of new social media platforms, Instagram has established itself at the top. With 300 million active users, and 70 million average uploads a day, marketers are looking to tap into the platform’s reach.

Instagram’s premise is simple: it is a user-generated photo and video social sharing app where its users can also follow accounts based on their aspirational lifestyle interests, including brands. Many brands, such as Chandon, are targeting millennials who, earlier this year, have become the most populous demographic in the United States. Within a year, Instagram use has risen 16% among young adults (19-29) which makes it an ideal platform for marketing to millennials.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Statistics, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Marketing To Millennials Through Social Media

Marketing To Millennials Through Social Media Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Marketing to Millennials Through Social Media Networks, Channels & Platforms

The days of reaching millennials through traditional print and television advertising are quickly dwindling - as reported in Wall Street Journal, many TV networks are quickly pioneering digital strategies involving top "YouTubers" (YouTube video bloggers or "vloggers") in an effort to retain millennial viewership. In a 2015 census report, millennials (18-34) have outpaced Baby Boomers to become the most populous demographic in the United States, spending an approximate $1.3 trillion annually. Millennials are highly tech-savvy and socially conscious consumers. They choose to align with brands that reflect their own set of interests, lifestyle aspirations, and expect the brand to be responsive to what the consumer wants.

At the start of 2015, Adweek published research from Salesforce reporting that a vast 70% of marketers will spend more on social this year with special emphasis to mobile and content. Brands are augmenting their marketing strategies to focus on social media and are able to target highly specific audiences through the digital or social media influencers millennials follow (YouTubers, Instagrammers, Bloggers, Snapchatters, Viners, et al.), with top accounts featuring follower counts in the millions.

As such, brands are successfully marketing to millennials through the use of social media by partnering with these top influencers to create engaging, aspirational, and authentic content. Here are best examples of how brands are marketing to millennials through social media on channels they prefer the most:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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