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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

Best Instagram Campaigns – Brand Sponsored Posts

Best Instagram Campaigns Brand Sponsored Posts Logan Paul Dunkin Donuts

For the next installment of our Best Instagram Campaigns Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Instagram Campaigns - Brand Sponsored Posts From Top Viners, Bloggers & YouTubers

Although Instagram recently opened their Sponsored Ad platform for all businesses "big and small," many of Instagram's prime demographics and market have already voiced their disdain for the platform's native ad increase. In a recent market research study, VentureBeat found that more than 50% of Instagram users hate seeing more Sponsored ads.

For the first installment of our Best Instagram Campaigns Series, we take a look at some of the most recognizable brands opting to sponsor Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's Sponsored Ads. While there are many brands marketing with creators on Instagram, the following curated examples represent the best Instagram campaigns for standout, creative brand integrations with adjoining social engagement (see our post here for why social media engagement matters for sponsored content).

See which brands and creators collaborated for this week's best Instagram campaigns - brand sponsored posts:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How Social Media Influencers Are Driving Ecommerce For Retail Marketing

Retail Marketing With Social Media Influencers Driving Ecommerce Sales

See popular YouTuber Casey Neistat's video for J.Crew below plus many other brand-influencer campaign examples below. For the latest authoritative marketing news, trends, and stats on social media stars, subscribe to our industry digest newsletter today!

5 Ways Social Media Stars Are Driving Ecommerce For Retail Marketing

In a recent 2015 study analyzing how the biggest brands advertise with influential bloggers, five out of the top ten brands included traditional, "brick and mortar" retailers (Nordstrom, Target, Old Navy, Express). Amidst much newer startups and solely ecommerce businesses (e.g. Blue Apron, NatureBox, and ShopStyle), the study brings to light how traditional retailers are driving ecommerce sales by partnering with popular social media stars to reach vast audiences who already shop and browse online.

Fortune's recent market study with eMarketer identifies the largest brick and mortar retailers competing with ecommerce leader, Amazon. As Amazon's direct and closest competitors, several of these traditional retailers included in Fortune's study (including Nordstrom and Target in top ten blog advertisers) are engaging with top bloggers, Instagrammers, Snapchatters, and YouTubers to drive conversions online for retail marketing.

As an emerging and high ROI channel for retail marketing, many traditional brick and mortar retailers (e.g. Lord & Taylor, Dick's Sporting Goods) are partnering with top digital influencers for longer-term collaborations oftentimes resulting in completely sold-out items. See how these brands are working with popular social media stars to effectively drive ecommerce for their retail marketing campaigns here:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Social Media Influencers, Sponsored Content With Influencers

How Lynda.com Markets With Popular YouTubers

Popular YouTubers Partner With Online Learning Company Lynda

Interested in learning more about how major companies of all industries are marketing with social media influencers? Subscribe to our industry digest for the latest news, trends, strategies, and stats! 

Popular YouTubers Help Online Learning Company Lynda.com Drive Sign-ups

With over a billion users watching hundreds of millions of hours each day, many companies are partnering with influential and popular YouTubers to help drive awareness, engagement, and conversions for products and services. Top YouTubers and channels can consistently receive hundreds of thousands of views per video and feature millions of avid subscribers who tune in for the latest video content direct from their favorite YouTubers.

Although many advertisers and publishers are currently being adversely affected by the rising use of ad blockers (ad blockers prevent many forms of display, banner, and also pre-roll video ads), savvy marketers are turning to sponsored content with influencers as a viable, well-targeted, and high return alternative to digital ads.

Acquired by LinkedIn for $1.5 billion in April 2015, online learning company veteran Lynda.com advertised prolifically with popular YouTubers throughout 2015 to help drive sign-ups, conversions, and awareness for their service. Collectively, Lynda's sponsored content with popular YouTubers reached a subscriber audience of over 46 million.

See sponsored video examples and how Lynda marketed with popular YouTubers and channels including Rooster Teeth, Good Mythical Morning, The Fine Brothers, The Game Theorists, Veritasium, and many others here:

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Best Snapchat Marketing Tips

25 Best Snapchat Marketing Tips

For the best influencer marketing tips, subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars

25 Best Snapchat Marketing Tips

This week, Snapchat announced that they receive upwards of 6 billion daily video views. With that type of engagement, the company is poised to surpass Facebook and YouTube in terms of popularity. It’s no secret that Snapchat is the next big, mainstream social media platform. Millennials, advertisers, publishers, and brands of all industries (from AT&T to Dominos to Condé Nast) have already jumped on board.

To see exactly which brands have executed Snapchat marketing campaigns, check out our post "50+ Brands Using Snapchat Marketing." Out of these brands, many have achieved Snapchat marketing campaign success by partnering with prominent social media influencers and top Snapchatters.

We’ve culled the best Snapchat marketing tips we could find and compiled them. In developing your brand’s Snapchat presence, be sure to take a look at the advice offered in the articles listed below.

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in blog, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Native Advertising vs Sponsored Content vs Influencer Marketing

Combining Native Advertising With Influencer Marketing

image via Instagram

Learn The Differences Between Native Advertising, Sponsored Content & Influencer Marketing

Although the terms native advertising, sponsored content, and influencer marketing are oftentimes used interchangeably with varying degrees of overlap, differences do exist between these popular forms of advertising. Learning the differences between native advertising vs. sponsored content vs. influencer marketing can help marketers determine whether or not one format is better suited than another for each marketing objective.

See below for platform-specific examples and a bulleted list of notable differences between native advertising vs. sponsored content vs. influencer marketing:

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

50+ Brands Using Snapchat Marketing

50+ Brands Using Snapchat Marketing

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How 50+ Brands Are Using Snapchat Marketing

A relative newcomer to the word of social media apps, platforms, and networks, Snapchat has quickly become a mainstay among teenagers and millennial audiences. According to Snapchat's own demographic research, more than 60% of American 13- to 34-year-olds use the app, with the majority of users falling in the 18- to 24-year-old demographic—a highly-coveted age range for brands and marketers. The app also boasts over 100 million daily active users who watch an estimated 8 billion "Snaps" each and every day.

Related Post: Snapchat Statistics Every Marketer Should Know

It should be no surprise, then, that marketers, brands, and major publishers have started leveraging Snapchat's most popular features (like Stories, which allows users to stitch Snaps together to create a daily narrative) to promote upcoming events, show behind-the-scenes footage, or partner with top social media influencers for Snapchat Takeovers or other influencer marketing collaborations.

To help companies understand Snapchat's role in today's every-expanding social media marketing landscape, we've compiled some of the most useful coverage on brands using Snapchat marketing to effectively reach and engage new audiences. See the following articles to learn how the world's top brands have been using Snapchat marketing to drive user engagement and increase brand awareness.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Snapchat Influencers, Sponsored Content With Influencers

Advertising To Millennials: What Brands Need To Know

Advertising To Millennials With Social Media Marketing

image via blogger Merrick's Art for Zappos

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How Big Brands Are Advertising To Millennials

In Entrepreneur's article "Millennials Don't Want Ads -- They Want Stories," author Michael Brenner relates how old-school marketing philosophy dictated that "the more advertisements you throw at the younger generations, the earlier you can get them hooked on your brand." For decades, this idea formed the basis for business as usual in the advertising industry—an industry which got its message out primarily through old media: print, radio, and TV.

This is no longer the case. Millennials (people between 21 and 34 years old) grew up with the Internet and consume most of their content online via social media. They're used to being bombarded with marketing messages—so much that they've become basically immune to its intended effect. This savvy generation demands richer, dynamic content to grab their attention. Because of their ever-increasing buying power, big brands are on alert. Brand advertising efforts are quickly shifting to digital, where social media stars are helping top brands market their products in a way that appeals to Millennials.

Check out how today's brands are advertising on Snapchat, YouTube, and Instagram to target millennials:

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Sponsored Content With Influencers, YouTube Influencers

3 Ways To Improve Your YouTube Marketing Strategy

YouTube Marketing Strategy With Influencers

image via Marketing Land's "Top 100 Brands Report"

3 Best Ways To Boost Your Brand's YouTube Marketing Strategy

YouTube is quickly becoming one of the most useful platforms for modern marketers. According to published YouTube statistics, the amount of people who utilize YouTube's homepage similar to turning on a TV is up 300% year upon year. Add to this the rising popularity of YouTubers like PewDiePie and his contemporaries, and it becomes clear that brands have a large future in marketing via the ever-growing video network.

Knowing how to develop a YouTube marketing strategy holds a great deal of importance for brands and advertisers looking to find success with online video marketing. Here are three best ways to improve, boost, and develop a brand’s YouTube marketing strategy: 

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

Millennial Marketing: Time Inc. Buys Lifestyle Blog HelloGiggles

Millennial Marketing Time Buys Zooey Deschanel Blog HelloGiggles

images via Cosmopolitan

Time Buys Lifestyle Blog HelloGiggles To Leverage Millennial Marketing

Last week, Time Inc. announced that they have acquired HelloGiggles, a web-only lifestyle blog and community for young women. Why? Because since its founding in 2011 by adorkable and influential “it” girl, Zooey Deschanel, the website exploded in popularity though its clever use of social media and digital influencer star power. In the time between then and now, the website has developed a active and devoted readership. Its success is profiled in Forbes’ 2011 article, “How Great Word of Mouth Went Above and Beyond for HelloGiggles.”

Time Inc. is undoubtedly an established and powerful organization, and HelloGiggles is certain to benefit from the established resources that the company offers. It’s not a one way street, though. By absorbing a young, tech-savvy organization like HelloGiggles, Time stands to draw in a whole range of advertisers who never would have purchased space in one of its print publications. Time will also bring on a slew of new, social-media-conscious employees. The purchase signifies Time’s embrace of fresh, new media and a desire to appeal to younger crowds. As AdExchanger puts it, Time Inc. "expects HelloGiggles to help infuse its other brands with knowledge about how to thrive in a digital world."

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

3 Best Instagram Marketing Tips

Best Instagram Marketing Tips With Instagram Influencers

Looking for more tips on how to market with Instagrammers? Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars!

Best Instagram Marketing Tips For Brands Working With Top Instagrammers

Although Instagram has progressively unveiled more ad options and user targeting tools for brands, many top brands in the automotive, fashion/beauty, food, subscription-based (see this Forbes article "How Birchbox, Blue Apron, and BarkBox Are Creating Connected Experiences With Millennial Consumers"), financial services, travel/hospitality, and more are actively marketing on Instagram with social media influencers (Instagram content creators with hundreds of thousands of followers) in order to execute strategic high reach/return marketing campaigns.

To provide a jumpstart on how best brands market on Instagram, here are 3 best Instagram marketing tips for brands creating sponsored content with top influencers:

First, find the correct influencers:

For an in-depth step-by-step look at "How To Find Instagram Influencers," check out our dedicated post here

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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