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What Marketers Can Learn From Top Examples of Cause Marketing With Influencers
Influencer marketing has seen rapid expansion in the last few years. It began as a marketing experiment when brands partnered with the biggest social media stars to promote their brands and products, but now it’s a full-fledged industry that’s worth over $1 billion on Instagram alone. The world’s largest and most intrepid brands are using influencer marketing and partnering with major charities to associate themselves with good causes.
With 87% of customers willing to switch from one brand to another based solely on association with a good cause, social and environmental responsibility is a priority for consumers. Marketing and advertising efforts are more effective when brands partner with causes, too — 95% of respondents in a survey of college students said that they were less likely to skip a brand’s ad if it was promoting a partnership with a cause.
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