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The Best Influencer Marketing Campaigns Of 2018
In 2018, the influencer marketing industry has continued to show signs of impressive growth. Global spending on influencer marketing campaigns by companies has increased substantially from $500 million in 2015 to a projected figure of at least $5 billion by 2020. As large and small brands continue to allocate more and more money to their influencer marketing budgets, successful campaigns with influencers of all followings are becoming vital components in their marketing strategies.
Meanwhile, in the midst of this Holiday shopping season, influencers will once again be a hot commodity for brands. National Retail Federation data estimates a sales increase of 4-5% from last year for a total of $721 billion, in addition to an online sales surge of 15% to $97 billion spent this Christmas. With influencers finding greatest success marketing to the coveted Millennial and Gen Z markets, this festive season is just the icing on the cake for the flourishing influencer brand campaigns in 2018.
With the year drawing to a close, let’s take a look at some of the very best influencer marketing campaigns of 2018.
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