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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

How To Do Cause Marketing Right With Influencers

How To Do Cause Marketing Right With Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Can Learn From Top Examples of Cause Marketing With Influencers

Influencer marketing has seen rapid expansion in the last few years. It began as a marketing experiment when brands partnered with the biggest social media stars to promote their brands and products, but now it’s a full-fledged industry that’s worth over $1 billion on Instagram alone. The world’s largest and most intrepid brands are using influencer marketing and partnering with major charities to associate themselves with good causes.

With 87% of customers willing to switch from one brand to another based solely on association with a good cause, social and environmental responsibility is a priority for consumers. Marketing and advertising efforts are more effective when brands partner with causes, too — 95% of respondents in a survey of college students said that they were less likely to skip a brand’s ad if it was promoting a partnership with a cause.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How American Express Works With Top Instagram Influencers

Case Study: How American Express Works With Top Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

#AmexAmbassadors on Instagram Are The New Faces Of American Express

American Express is one of the biggest players in the world of advertising. Its ad spend is upwards of $2.4 billion annually, earning it a spot on AdAge’s list of world’s largest advertisers in 2016. With ten-figure ad spend, it’s no surprise that American Express has positioned itself at the forefront of the rapidly growing $1B Instagram influencer marketing industry.

In this case study, we explore how American Express leverages the influence of hundreds of top Instagram influencers "#AmexAmbassadors" in order to promote its Platinum card to consumers.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Interview With @doyoutravel’s Instagrammer, Jack Morris

Influencer Spotlight: Interview With @doyoutravel’s Instagrammer, Jack Morris

For the latest news and trends on top Instagrammers, YouTubers, Snapchatters, and social media stars, subscribe to our industry digest newsletter!

Jet Setting With Instagrammer & Travel Photographer Jack Morris Of @doyoutravel

Jack Morris is the world traveler and professional photographer behind doyoutravel, his travel-focused Instagram account with over two million followers. He's known for his dreamy photographs of the most scenic places on Earth and is admired for his incredible lifestyle as a travel Instagrammer and a top Instagram influencer. 

Using Bali as his home base, Morris and his girlfriend, Lauren Bullen, traverse the globe in search of one-of-a-kind experiences, adventures, and the perfect shot. Check out Jack Morris’s exclusive interview with Mediakix as he highlights the behind-the-scenes perspective on his journey, his photos, and how he keeps up the nomadic lifestyle.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram Marketing Case Study: Walmart’s Partnership With Feeding America

Instagram Marketing Case Study: Walmart’s Partnership With Feeding America

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

Case Study: How Walmart Uses Cause Marketing & Instagram Influencers

In April, Walmart kicked off its “Fight Hunger. Spark Change.” campaign, in partnership with Feeding America. Walmart has a longstanding history of being a highly charitable company, ranking 2nd on Fortune’s 20 Most Generous Companies of the Fortune 500 list and donating a total of $1.6 billion to charitable causes in 2016.

This year, the social media portion of Walmart’s annual campaign is playing a larger role than ever before. Walmart is not alone in combining cause marketing with social media, a technique we saw in Stella Artois’ social media campaign with water.org.  Given that 87% of consumers say they would switch from one brand to another if the other brand supported a good cause, charitable campaigns can aid marketers on both the strategic and altruistic front.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Target Does Influencer Marketing On Instagram

Case Study: How Target Does Influencer Marketing On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Case Study: 4 Instagram Influencer Marketing Campaigns From Target

Influencer marketing on Instagram is now a $1 billion dollar industry. In the past month alone, Target executed four major influencer marketing campaigns on Instagram to promote a variety of newly launched products. Target partnered with a diverse group of influencers, including small family-focused bloggers, children's fashion gurus, plus sized models, celebrities with millions of followers, and even an Instagram-famous dog.

The diversity of Target’s influencer marketing strategies illustrates the importance of matching the campaign to the product and prove that there’s no single “recipe for success” for building an influencer marketing campaign. In this case study, we’ll examine Target’s four most recent Instagram influencer campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Spotlight Interview: Hayden Williams, Top Instagrammer & Illustrator

Spotlight Interview: Hayden Williams, Top Instagrammer & Illustrator

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Spotlight Interview With Top Instagrammer & Celebrity Artist, Hayden Williams

If you are on Instagram and have seen beautifully drawn pictures of women in perfect outfits, you’ve likely seen a Hayden Williams illustration. Instagrammer Hayden Williams is a phenomenon, with over 1.2 million followers on his Instagram channel, and is known for his sketches of celebrities, Disney princesses, and more. His channel has been lauded by musical and fashions icons such as Rihanna, Beyonce, and the Kardashians, and his work has been featured in design and fashion publications such as Vogue, Elle, Vanity Fair, and Harper’s Bazaar.

Check out our exclusive interview with Hayden as he tells us about his career, his perspectives on social media, and his creative process.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Brands Are Partnering With Influencers On Facebook Live

How Brands Are Partnering With Influencers On Facebook Live

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Facebook Live Case Study: Live Streaming Marketing Campaigns From JCPenny, Saks Fifth Avenue, & Best Fiends 

Facebook Live is transforming the Facebook marketing landscape. With a focus on what’s happening in the moment, it opens the door for a whole new style of video content. The live format has proven to have mass appeal amongst Facebook users—people spend 3x as long watching Facebook live videos as videos that aren’t live, and users comment on live videos at 10 times the rate of regular videos.

In the past few months, an increasing number of brands have turned to Facebook Live as a vehicle for their influencer marketing efforts. By using the Facebook Live format to work with influencers who have large and devoted audiences, brands are able to reach huge groups of consumers. In this case study, we’ve compiled a few of the best examples of Facebook Live influencer campaigns.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers

Why Coachella Wins Big For Advertisers

Why Coachella Wins Big For Advertisers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Advertisers Love Coachella, SXSW, & Top Music Festivals

Every April, hundreds of thousands of festival-goers venture into a desert valley for days worth of music and art at Coachella. Famous for its parties and celebrities, Coachella is a massive opportunity for brands and influencers to engage with audiences in an environment that emphasizes seeing and being seen.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

What Is An Influencer On Social Media?

What Is An Influencer On Social Media?

For the latest news and trends on top social media influencers, subscribe to our industry digest newsletter!

Why Influencers On Social Media Are A Key Part Of The Evolving Marketing Landscape

The rise of social media came with a profound shift in the way we interact with content and advertisements all over the globe. With increasing frequency, audiences are turning to prevalent influencers on social media for content, consumer tips/advice, and entertainment, essentially creating a new kind class of quasi-celebrity.

Called social media influencers, these social media all-stars are notable and have massive followings and influence despite not being celebrities in the traditional sense. Many of them don’t come from film or television but have instead cultivated a loyal social media follower and fan base centered around a narrow (but often expanding) niche interest.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Is Cristiano Ronaldo’s $1B Nike Contract Considered Influencer Marketing?

Is Cristiano Ronaldo’s $1B Nike Contract Considered Influencer Marketing?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Understanding How Nike’s $1B Cristiano Ronaldo Deal & Marketing With Social Media Influencers Works

Soccer megastar Cristiano Ronaldo and sports apparel giant Nike are now bonded for life. Like basketball greats Lebron James and Michael Jordan, Ronaldo has recently become part of a select few athletes offered (and signed to) a lifetime Nike contract worth $1 billion.

Several outlets including Forbes, Business Insider, and The Street have noted Ronaldo's impressive social media influence and reach as a top draw for Nike — even going as far to say that the soccer star's combined social media following of 240M offers more value than Snapchat's 158M daily active users (DAUs).

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Social Media Influencers

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