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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

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Case Study: How Airbnb Leverages The World’s Biggest Celebrities & Influencers On Instagram

In less than 10 years, Airbnb has grown from a startup that struggled to get funded to a $31 billion company that’s disrupting the hospitality industry and threatening the world’s top hotel chains. Its influencer marketing strategy is one factor that has helped fuel its rapid growth.

By collaborating with some of the world’s most famous celebrity influencers on Instagram, Airbnb has obtained broad exposure, reaching a total potential audience of nearly 1 billion Instagram users in the past two years. In this case study, we’ll examine Airbnb’s approach to influencer marketing and evaluate the campaign’s reach and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Explore More: Behind The Scenes With Photographer Michael Yamashita

Explore More: Behind The Scenes With Photographer Michael Yamashita

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Influencer Spotlight: Interview With Photographer Michael Yamashita

Photographer Michael Yamashita has spent decades bringing to life stunning and stirring imagery in documentaries, books, and major publications like National Geographic. With a focus on Asia, Yamashita has captured and shared photos that are illuminating, and, as places he’s photographed (like Yemen, Afghanistan, and Iraq) undergo dramatic change, Yamashita’s photographs become even more sacred — proof that things now destroyed once existed.

We spoke to Yamashita to understand more about his work, his journey, and how he uses Instagram to push his work forward and connect with his audience. See our exclusive interview with Yamashita below to learn more about his career, being a photographer on Instagram, and where he's headed next.

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Comparing How Timex & MVMT Watches Market With Instagrammers

Case Study: Comparing How Timex & MVMT Watches Market With Instagrammers

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Instagram Marketing Case Study: How Timex & MVMT Reached Audiences Over 2M in 1 Week

Influencer marketing on Instagram is now a $1 billion market, and has become central to many fashion brands’ marketing strategies. Some brands, such as Daniel Wellington, build their entire marketing plans around Instagram influencers. Relying exclusively on top influencers to market its products, Daniel Wellington was able to grow from a $15,000 startup company to one of the world’s hottest watch brands.

In this case study, we’ll analyze and compare how two other top watch brands, Timex and MVMT, approach the competitive Instagram influencer marketing space.

Both Timex and MVMT work extensively with lifestyle and fashion influencers to market their watches on Instagram. However, the two brands differ greatly in campaign content and messaging. We took a closer look at one week of each brand’s sponsored posts in order to compare key strategies, metrics, and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

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Case Study: How Subaru Dominated Instagram & YouTube With Top Social Media Stars

Subaru is one of the fastest growing companies in the U.S. auto industry, with sales up 10% this year. Recently, Subaru has been building upon its strong market presence using influencer marketing.

In this case study, we’ll explore why Subaru’s “Meet An Owner” campaign succeeded by examining three of Subaru’s most effective influencer partnerships.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Instagram Has Fueled the Success of Restaurants and Bars

How Instagram Has Fueled the Success of Restaurants and Bars

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram's Power To Drive Patrons To Bars And Restaurants Is Changing The Entire Industry

Restaurant dining is having a moment, and Instagram, with its high-quality photos and power as a recommendation engine, is fueling the movement. As users capture their dining experiences through Instagram photos, videos, and Stories, their fans, friends and followers are venturing outside to find the best bites in their neighborhoods.

2016 marked the first year on record that people in the United States spent more money at restaurants and bars than they did at grocery stores, and affluent young people living in cities like San Francisco, Los Angeles, and New York are spending half of their food budgets on dining outside of their homes. People are becoming more interested in the experiences that come with eating out, and they’re sharing special moments in restaurants and bars on social media.

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in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Special K, Quaker, & Chobani Are Leveraging Social Media Influencers

How Special K, Quaker, & Chobani Are Leveraging Social Media Influencers

 For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Case Study Look: How Top CPG Brands Are Reaching Enormous Audiences On Instagram For Breakfast

CPG is notoriously one of the most highly competitive advertising categories. Americans spend $11 billion per year on cereal alone, causing intense brand rivalry within the enormous market for breakfast foods. While television commercials were once the norm for marketing breakfast foods, as TV viewership declines many CPG brands are turning to social media influencers to promote their products.

In this week’s case study, we’ll explore how three top CPG brands are reaching large audiences for breakfast through Instagram influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How To Do Cause Marketing Right With Influencers

How To Do Cause Marketing Right With Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Marketers Can Learn From Top Examples of Cause Marketing With Influencers

Influencer marketing has seen rapid expansion in the last few years. It began as a marketing experiment when brands partnered with the biggest social media stars to promote their brands and products, but now it’s a full-fledged industry that’s worth over $1 billion on Instagram alone. The world’s largest and most intrepid brands are using influencer marketing and partnering with major charities to associate themselves with good causes.

With 87% of customers willing to switch from one brand to another based solely on association with a good cause, social and environmental responsibility is a priority for consumers. Marketing and advertising efforts are more effective when brands partner with causes, too — 95% of respondents in a survey of college students said that they were less likely to skip a brand’s ad if it was promoting a partnership with a cause.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How American Express Works With Top Instagram Influencers

Case Study: How American Express Works With Top Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

#AmexAmbassadors on Instagram Are The New Faces Of American Express

American Express is one of the biggest players in the world of advertising. Its ad spend is upwards of $2.4 billion annually, earning it a spot on AdAge’s list of world’s largest advertisers in 2016. With ten-figure ad spend, it’s no surprise that American Express has positioned itself at the forefront of the rapidly growing $1B Instagram influencer marketing industry.

In this case study, we explore how American Express leverages the influence of hundreds of top Instagram influencers "#AmexAmbassadors" in order to promote its Platinum card to consumers.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Interview With @doyoutravel’s Instagrammer, Jack Morris

Influencer Spotlight: Interview With @doyoutravel’s Instagrammer, Jack Morris

For the latest news and trends on top Instagrammers, YouTubers, Snapchatters, and social media stars, subscribe to our industry digest newsletter!

Jet Setting With Instagrammer & Travel Photographer Jack Morris Of @doyoutravel

Jack Morris is the world traveler and professional photographer behind doyoutravel, his travel-focused Instagram account with over two million followers. He's known for his dreamy photographs of the most scenic places on Earth and is admired for his incredible lifestyle as a travel Instagrammer and a top Instagram influencer. 

Using Bali as his home base, Morris and his girlfriend, Lauren Bullen, traverse the globe in search of one-of-a-kind experiences, adventures, and the perfect shot. Check out Jack Morris’s exclusive interview with Mediakix as he highlights the behind-the-scenes perspective on his journey, his photos, and how he keeps up the nomadic lifestyle.

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in blog, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram Marketing Case Study: Walmart’s Partnership With Feeding America

Instagram Marketing Case Study: Walmart’s Partnership With Feeding America

For the latest authoritative marketing news, trends, and stats on social media influencers and influencer marketing, subscribe to our industry digest newsletter! 

Case Study: How Walmart Uses Cause Marketing & Instagram Influencers

In April, Walmart kicked off its “Fight Hunger. Spark Change.” campaign, in partnership with Feeding America. Walmart has a longstanding history of being a highly charitable company, ranking 2nd on Fortune’s 20 Most Generous Companies of the Fortune 500 list and donating a total of $1.6 billion to charitable causes in 2016.

This year, the social media portion of Walmart’s annual campaign is playing a larger role than ever before. Walmart is not alone in combining cause marketing with social media, a technique we saw in Stella Artois’ social media campaign with water.org.  Given that 87% of consumers say they would switch from one brand to another if the other brand supported a good cause, charitable campaigns can aid marketers on both the strategic and altruistic front.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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