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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

How The Beauty Transparency Movement Is Impacting Influencer Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

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Influencers Are Championing The Beauty Transparency Movement

What Is Beauty Transparency?

“Beauty Transparency” Defined

Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance. This industry has long been criticized for its opaqueness, meaning that consumers have little access to critical information about industrywide practices like the quality of ingredients, retail markup, and manufacturing process. In addition, the beauty industry has been criticized for being closed off to minorities in terms of product offerings and choice of models.

Major Themes Of Beauty Transparency Movement

fenty-face-grid-beauty-transparency

As customers demand to know more about their beauty products, there has been a push for increased transparency from both brands and influencers. Some of the major themes of the beauty transparency movement include:Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Social Media Influencers, YouTube Influencers

5 Most Notable Influencer Marketing Campaigns Of 2018

5 Most Notable Influencer Marketing Campaigns Of 2018

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The Best Influencer Marketing Campaigns Of 2018

In 2018, the influencer marketing industry has continued to show signs of impressive growth. Global spending on influencer marketing campaigns by companies has increased substantially from $500 million in 2015 to a projected figure of at least $5 billion by 2020. As large and small brands continue to allocate more and more money to their influencer marketing budgets, successful campaigns with influencers of all followings are becoming vital components in their marketing strategies.

Meanwhile, in the midst of this Holiday shopping season, influencers will once again be a hot commodity for brands. National Retail Federation data estimates a sales increase of 4-5% from last year for a total of $721 billion, in addition to an online sales surge of 15% to $97 billion spent this Christmas. With influencers finding greatest success marketing to the coveted Millennial and Gen Z markets, this festive season is just the icing on the cake for the flourishing influencer brand campaigns in 2018.

With the year drawing to a close, let’s take a look at some of the very best influencer marketing campaigns of 2018.

Related Post: 21 Best Influencer Marketing Case StudiesRead More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Marriott International & SanDisk Europe Get Their Kicks On Route 66

Case Study: Marriott International & SanDisk Europe Get Their Kicks On Route 66

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Influencer Marketing Case Study: Marriott International & SanDisk Europe Navigate Influencer Marketing

Brands looking to get their messages out into the world are increasingly turning to influencer marketing as a means to reach their target audiences. However, in an ever-crowding space, with consumers placing a premium on authenticity and transparency, well-planned, crafted, and executed campaigns are more vital than ever.

Hospitality company, Marriott International, and technology enterprise, SanDisk, are no strangers to influencer marketing. Each has worked with influencers over the years in an effort to realize their individual brand and marketing goals.

For Marriott, the hospitality space is filled with competitors that keep active and relevant social media accounts. Looking for fans to replicate the journeys of the social media sensations they follow, charming images and videos of hotel destinations are regular features on popular travel, lifestyle, and other influencer feeds.

SanDisk’s products may not have the visual allure of a sprawling sunset or five-star suite, but their storage solutions offer people in the visual arts the ability to transfer and store the compelling images they record and produce. Looking to engage with various media enthusiasts, SanDisk has used influencer marketing to promote their technology products to today’s digital creatives.
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

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Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

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Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

How American Express, Lululemon, Red Bull & Maybelline Win With Brand Ambassadors

It’s no secret that partnerships with social media influencers can help brands reach wide audiences around the world. Brand ambassador programs give companies the opportunity to work with social influencers, athletes, and more through a coordinated strategy.

When crafting a brand ambassador program, a company has to make decisions about which influencers to hire, how many to use, and what kind of content they want shared. Here, we’ll delve into four stellar brand ambassador programs from American Express, Lululemon, Red Bull and Maybelline.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers

How Brands Like KFC, South Park & More Are Marketing With Top Twitch Influencers

How Brands Like KFC, South Park & More Are Marketing With Top Twitch Influencers

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The 5 Standout Twitch Influencer Sponsorships Marketers Must See

More than 15 million users spend an average of nearly two hours a day watching Twitch livestreams. The sheer amount of time users dedicate to the platform makes it an excellent avenue for advertising.

Here, we’ll examine how five top brands partner with Twitch influencers to drive traffic and purchases, and offer clear takeaways for marketers.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers

8 Coachella 2018 Brand Activations You Can’t Miss

8 Coachella 2018 Brand Activations You Can’t Miss

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The Coachella 2018 Brand Activations & Influencer Partnerships Marketers Must See

Coachella 2018 has already proven to be a standout event for influencers, brands, and attendees. The festival’s first weekend was marked by a historic Beyoncé performance that’s being lauded as quite possibly the greatest Coachella set of all time.

Last year Coachella drew a total attendance of 750,000 people. Though official numbers aren’t yet available, 2018 attendance is expected to match or even exceed last year.

Apart from last weekends physical attendees, millions tuned in online to watch the event live. Over the course of the first weekend, YouTube’s official livestream garnered 41 million live views from 232 countries. Beyoncé’s performance attracted 498,00 simultaneous viewers, shattering a record for the most viewed Coachella performance in history.

Brand activations also drew the attention of thousands in-person online. Here we’ll break down the top influencer sponsorships executed at Coachella week one. Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

Celebrity Influencer Marketing: How Brands Win With The World’s Biggest Stars

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5 Top Celebrity Influencer Marketing Campaigns With Kevin Hart, Khloe Kardashian & More

The tremendous growth of influencer marketing has given way to a central debate, which should my brand partner with: celebrities or social media influencers? While some top social media influencers boast millions of followers, celebrities present unparalleled visibility. Take Selena Gomez’s Instagram for instance, her 135 million followers eclipse Japan’s population.

For a brand, being featured on a top celebrity social media account offers both massive exposure and broad appeal. Unlike social media influencers who create content focused on specific niches, the likeness and recognizability of celebrities allow them to reach audiences that are not only enormous but diverse.

Here we’ll analyze five of the most impressive celebrity influencer marketing examples to date. From Amazon to Wendy’s, brands of all types are turning to the globe’s most notable stars on social media to appeal to millions.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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