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Influencer Marketing Case Study: Marriott International & SanDisk Europe Navigate Influencer Marketing
Brands looking to get their messages out into the world are increasingly turning to influencer marketing as a means to reach their target audiences. However, in an ever-crowding space, with consumers placing a premium on authenticity and transparency, well-planned, crafted, and executed campaigns are more vital than ever.
Hospitality company, Marriott International, and technology enterprise, SanDisk, are no strangers to influencer marketing. Each has worked with influencers over the years in an effort to realize their individual brand and marketing goals.
For Marriott, the hospitality space is filled with competitors that keep active and relevant social media accounts. Looking for fans to replicate the journeys of the social media sensations they follow, charming images and videos of hotel destinations are regular features on popular travel, lifestyle, and other influencer feeds.
SanDisk’s products may not have the visual allure of a sprawling sunset or five-star suite, but their storage solutions offer people in the visual arts the ability to transfer and store the compelling images they record and produce. Looking to engage with various media enthusiasts, SanDisk has used influencer marketing to promote their technology products to today’s digital creatives.