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Influencers Are Championing The Beauty Transparency Movement
What Is Beauty Transparency?
“Beauty Transparency” Defined
Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance. This industry has long been criticized for its opaqueness, meaning that consumers have little access to critical information about industrywide practices like the quality of ingredients, retail markup, and manufacturing process. In addition, the beauty industry has been criticized for being closed off to minorities in terms of product offerings and choice of models.
Major Themes Of Beauty Transparency Movement
As customers demand to know more about their beauty products, there has been a push for increased transparency from both brands and influencers. Some of the major themes of the beauty transparency movement include:Read More>>
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