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  Influencer Marketing Examples

Here are the best influencer marketing examples for brands to reference when seeking to build strategic campaigns of their own. See how brands from several different industries partner with top social media influencers to orchestrate & execute high-reach campaigns driving awareness, engagement, and conversions.

12 COACHELLA 2019 BRAND ACTIVATIONS YOU CAN’T MISS

12 COACHELLA 2019 BRAND ACTIVATIONS YOU CAN’T MISS

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The Best Coachella 2019 Brand Activations & Influencer Partnerships

After weekend one of Coachella 2019 came to a close, the festival unsurprisingly proved to be a standout event for influencers, brands, and attendees. With performances by headliners, Childish Gambino, Tame Impala, and Ariana Grande, this year also showcased a historic set by BLACKPINK and an amusing performance by Billie Eilish. While festivalgoers may have remarked about the fest’s seemingly shrinking attendance, its stature within the festival community still dwarfs many other popular music events.

Last year, Coachella drew more than 119,000 attendees each day (700,000 attendees in total over both weekends). Though official numbers aren’t yet available, 2019 attendance will likely put up similar numbers.

coachella 2019 brand activations influencers astronaut

Apart from physical attendees, millions tuned in online to watch the event live. YouTube will continue its livestream coverage into the second weekend for the first time this year, acting as the event’s exclusive livestream partner for the ninth year in a row.

Brand activations drew the attention of thousands in-person, but they reached into the millions online. Marketers love Coachella—here, we’ll break down the top influencer sponsorships and brand activations executed at Coachella 2019 during week one.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers, Sponsored Content With Influencers

5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS

5 TOP BRANDS LAUNCHING MICRO-INFLUENCER CAMPAIGNS

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Why Brands Should Develop An Instagram Micro-Influencer Strategy

Instagram Micro-Influencer Campaigns

By 2020, spending on Instagram influencers is projected to reach $2.3 billion. Brands of all types are supplementing traditional advertising with Instagram influencer marketing to acquire customers online.

micro influencer campaigns

As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. Micro-influencers are social media users, typically on Instagram, who have 10,000 to 50,000 followers. Macro-influencers are those with between 500,000 and 1 million followers.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top 5 Influencer Marketing Fails: When Influencer Marketing Goes Wrong

Top 5 Influencer Marketing Fails: When Influencer Marketing Goes Wrong

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Influencer Fails: Learning From Influencer Marketing Gone Wrong

Despite flourishing as one of the hottest industries in the digital marketing space, Influencer marketing is still a relative newcomer in terms of practices and strategy. As platforms, brands, creators, and even governing bodies attempt to define this new landscape, mistakes are bound to occur.

After apparent teething issues which have yet to be fully solved, the FTC has been spending its efforts revising and evolving its guidelines to accommodate modern advertising on digital platforms. This is primarily in response to campaigns deemed to be sailing close to the wind with regard to ethical advertising standards.

Unfortunately for brands and influencers, this won’t always save them from committing poor decisions and influencer marketing fails in this as-yet unrealized world. Lack of judgment has been prevalent with influencers, some seemingly doing their best to torpedo their online careers, but brands must be careful too in order to avoid common pitfalls and legal issues.

Whether it’s a brand lawsuit or an influencer scandal, it seems like one controversy or another is right around the corner in this industry. Knowing the do’s and don’ts of an influencer marketing campaign; using a robust strategy for your brand; understanding a rapidly evolving environment—these are vital to keeping your campaign from derailing.

We’re going to examine some of the biggest influencer marketing fails the industry has had the misfortune of witnessing, as well as how they could have been avoided. These instances will likely serve as reminders that influencer marketing can be a volatile field.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Social Media Influencers, Sponsored Content With Influencers

How The Beauty Transparency Movement Is Impacting Influencer Marketing

How The Beauty Transparency Movement Is Impacting Influencer Marketing

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Influencers Are Championing The Beauty Transparency Movement

What Is Beauty Transparency?

“Beauty Transparency” Defined

Beauty transparency is a phrase that refers to ethics and truthfulness of the beauty industry as it relates to customer knowledge. The beauty industry encompasses the sales of all cosmetic products including makeup, haircare, skincare, and fragrance. This industry has long been criticized for its opaqueness, meaning that consumers have little access to critical information about industrywide practices like the quality of ingredients, retail markup, and manufacturing process. In addition, the beauty industry has been criticized for being closed off to minorities in terms of product offerings and choice of models.

Major Themes Of Beauty Transparency Movement

fenty-face-grid-beauty-transparency

As customers demand to know more about their beauty products, there has been a push for increased transparency from both brands and influencers. Some of the major themes of the beauty transparency movement include:Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Infographics, Influencer Marketing News, Instagram Influencers, Social Media Influencers, YouTube Influencers

5 Most Notable Influencer Marketing Campaigns Of 2018

5 Most Notable Influencer Marketing Campaigns Of 2018

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The Best Influencer Marketing Campaigns Of 2018

In 2018, the influencer marketing industry has continued to show signs of impressive growth. Global spending on influencer marketing campaigns by companies has increased substantially from $500 million in 2015 to a projected figure of at least $5 billion by 2020. As large and small brands continue to allocate more and more money to their influencer marketing budgets, successful campaigns with influencers of all followings are becoming vital components in their marketing strategies.

Meanwhile, in the midst of this Holiday shopping season, influencers will once again be a hot commodity for brands. National Retail Federation data estimates a sales increase of 4-5% from last year for a total of $721 billion, in addition to an online sales surge of 15% to $97 billion spent this Christmas. With influencers finding greatest success marketing to the coveted Millennial and Gen Z markets, this festive season is just the icing on the cake for the flourishing influencer brand campaigns in 2018.

With the year drawing to a close, let’s take a look at some of the very best influencer marketing campaigns of 2018.

Related Post: 21 Best Influencer Marketing Case StudiesRead More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Marriott International & SanDisk Europe Get Their Kicks On Route 66

Case Study: Marriott International & SanDisk Europe Get Their Kicks On Route 66

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Influencer Marketing Case Study: Marriott International & SanDisk Europe Navigate Influencer Marketing

Brands looking to get their messages out into the world are increasingly turning to influencer marketing as a means to reach their target audiences. However, in an ever-crowding space, with consumers placing a premium on authenticity and transparency, well-planned, crafted, and executed campaigns are more vital than ever.

Hospitality company, Marriott International, and technology enterprise, SanDisk, are no strangers to influencer marketing. Each has worked with influencers over the years in an effort to realize their individual brand and marketing goals.

For Marriott, the hospitality space is filled with competitors that keep active and relevant social media accounts. Looking for fans to replicate the journeys of the social media sensations they follow, charming images and videos of hotel destinations are regular features on popular travel, lifestyle, and other influencer feeds.

SanDisk’s products may not have the visual allure of a sprawling sunset or five-star suite, but their storage solutions offer people in the visual arts the ability to transfer and store the compelling images they record and produce. Looking to engage with various media enthusiasts, SanDisk has used influencer marketing to promote their technology products to today’s digital creatives.
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

Case Study: How Dating App Hinge Works With Instagram Influencers

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Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over the years, New York-based Hinge has worked diligently to carve out its niche in the uber-competitive world of online dating. Founded in 2011 by Justin McLeod, Hinge app was released in February 2013 in a market largely dominated by online sites such as OkCupid, Match, and eHarmony. At launch, Hinge’s free app had a similar function to Tinder, offering swipeable profiles of prospective partners. However, in an ever-crowded space — which would come to include rivals such as location-based Happn and female-empowering Bumble — Hinge struggled to find its unique point of difference among today’s busy daters.

Rebranded as “The Relationship App,” swipes are gone, an Instagram-like format has been adopted, and subscription plans range from $5-13 per month. Now with 100K+ app installs on Google Play and a recent acquisition by Tinder parent company, Match Group, Hinge seems to finally be having its moment. Hinge App describes itself as an “alternative to swipe culture by creating smart matches and natural conversations among people who are on the same page. That’s why 75% of our first dates turn into second dates.”
Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

Standout Brand Ambassador Programs From 4 Of World’s Biggest Brands

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

How American Express, Lululemon, Red Bull & Maybelline Win With Brand Ambassadors

It’s no secret that partnerships with social media influencers can help brands reach wide audiences around the world. Brand ambassador programs give companies the opportunity to work with social influencers, athletes, and more through a coordinated strategy.

When crafting a brand ambassador program, a company has to make decisions about which influencers to hire, how many to use, and what kind of content they want shared. Here, we’ll delve into four stellar brand ambassador programs from American Express, Lululemon, Red Bull and Maybelline.

Read More>>

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