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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Instagram Case Study: Sonic’s New Instagrammable Shakes

Instagram Case Study Sonic Instagrammable Squareshakes

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Case Study: Sonic Drive-In's #SquareShakes Campaign

When it comes to increasing user engagement on social media platforms like Instagram, posting photos of food, whether at a fast food restaurant like McDonalds or a fancy eatery in Paris, is almost guaranteed to boost social shares and garner likes. Recently, Sonic Drive-In capitalized on this trend and leveraged Instagram's high levels of engagement by developing a campaign designed specifically for Instagram. In this case study, we examine how creating a unique, "Instagrammable" product—in this case, a series of "square shakes" made by culinary Instagrammer Chef Jacques LaMerde—and allowing patrons to pay for the frozen treat simply by posting an Instagram photo (with the hashtag #SquareShakes) helped Sonic grow their Instagram channel and increased social engagement among Coachella's social media-obsessed audiences. Read More>>

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How Brands Are Working With Influencers For Coachella

Working With Influencers Coachella Music Festival 2016

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How Brands Are Marketing At Coachella With Social Media Influencers

To reach the immense, relatively-affluent, mostly-millennial audiences that flock to multi-day music festivals like Coachella, innovative companies are now spending more than ever on event marketing—according to IEG, music event-related ad spending totaled $1.4 billion in 2015, up 4.8% from the previous year. For brands, the strategy seems to be working. A recent survey conducted by Momentum Worldwide, a music marketing firm, and concert promoter AEG Live found that 93% of festival-goers said they like brands that sponsor music events, 80% said they were more likely to recommend a brand on social media if they saw it at a festival, and 55% said that they would be more likely to purchase a product after seeing it at Coachella or a similar music festival.

Because millennial audiences now rely on social media platforms to capture their experiences, communicate with others, and find information used to make purchasing decisions (among other things), marketing with social media influencers at Coachella is one of the most cost-effective and powerful ways that brands can reach millions of consumers on Snapchat, Instagram, and YouTubeRead More>>

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How Brands Are Marketing At Coachella

How Brands Are Marketing At Coachella

For a look at how Coachella 2015 reached millions via Snapchat, check out our post here. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! Tune in tomorrow for an in-depth post on how brands are marketing on Instagram for Coachella.

How Heineken, American Express, & Other Global Brands Are Marketing At Coachella

As the Coachella Valley Music and Arts Festival once again descends upon the Empire Polo Club outside of Palm Springs, California, hundreds of thousands—according to Billboard Magazine, last year's Coachella festival drew nearly 200,000 attendees over two weekends—of music lovers, artists, and revelers flock to the desert to see some of the world's biggest musical acts, rub shoulders with celebrities at exclusive after-parties, and of course, document the entire experience on Instagram and Snapchat for their friends and followers to see.

For brands, this concentrated mass of fashion-focused, trendsetting millennial audiences represents a golden marketing opportunity, especially now that every attendee with a smartphone (read: all of them) represents a micro-broadcaster eager to share the festival's sponsored pool parties, product giveaways, or branded services (like UberCopter) with the world (The Video Ink).

Read More>>

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Succeeding With Influencer Marketing Campaigns

Influencer Marketing Campaigns Success How To

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How To Succeed With Your First Influencer Marketing Campaign

In recent years, the practice of partnering with social media influencers to reach engaged audiences on social media platforms like YouTube, Instagram, Snapchat, Vine, or through brand-sponsored blog posts has become an effective and increasingly popular way for companies to accelerate growth, expand brand awareness, and generate more and highly-qualified leads. To illustrate the prevalence of this relatively new marketing strategy, one research firm found that approximately 84% of brands will develop an influencer marketing campaign in the next 12 months, and we estimate that influencer marketing could grow to a $10 billion industry in the next five years (for more influencer marketing statistics, see our article here).

While influencer marketing can be a great way for brands to reach new audiences and leverage the influence of social media stars to inspire consumer action, companies looking to collaborate with top YouTubers, Instagrammers, Viners, Snapchatters, and bloggers should first familiarize themselves with the industry and know how to ensure their initial influencer marketing campaign is a success.Read More>>

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How Alcohol Brands Are Advertising With Social Media Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

Happy St. Patrick's Day from Mediakix! For the latest marketing news and trends on top Instagrammers, YouTubers, & Snapchatters, subscribe to our industry digest newsletter!

St. Patrick's Day Edition: Alcohol Brands Get Creative With Influencer Marketing

Alcohol advertising has been rising steadily for decades—according to a study by the University of Texas, beer, wine, and spirit company ad spending has increased by an average of 10% per year over the last forty years (Adweek). As social media platforms like Instagram, Facebook, YouTube, and Twitter become better at identifying user age and establishing safeguards to protect young audiences, alcoholic beverage brands are diverting more of their marketing budgets to digital advertising in an effort to engage audiences that now spend hours a day on social media platforms. In honor of St. Patrick's Day, we take a look at how some of the world's biggest alcohol companies are partnering with magnetic Instagrammers to creatively market their brands—and the lifestyles associated with those brands—to consumers.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Snapchat’s Breakout Moment: The Coachella Snapchat Story

Snapchat’s Breakout Moment: The Coachella Snapchat Story

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Coachella Story Illustrates Snapchat Advertising Potential

Facebook, Twitter, Instagram, and Vine have all amassed enormous audiences over the last decade (Facebook alone claims 1.59 billion users worldwide), but in recent years, the disappearing photo and video app Snapchat has been making big waves in the social media scene. Since is was launched in 2011, Snapchat has grown to approximately 200 million active users and now boasts 8 billion video views a day, making it an ideal platform for marketers looking reach young, attentive consumers through influencer marketing partnerships or the app’s native advertising services (see more remarkable Snapchat statistics here).

In a wildly successful marketing effort, Coachella took to Snapchat, the millennial platform of choice, to showcase their event to millions of targeted, future festival goers worldwide. With Coachella, Snapchat demonstrated its intense appeal to Millennials and flexed its social media marketing muscle in one of the largest user-generated live broadcasting displays.Read More>>

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How Banks Are Marketing On Instagram

How Banks Are Marketing On Instagram

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How Financial Services Are Creatively Marketing On Instagram

Millennials are now the largest generation in the United States labor force, and Adage estimates that 18- to 34-year-olds will account for over $200 billion in consumer spending by 2017. As this young, tech-savvy generation begins applying for mortgages and opening retirement accounts, the financial services industry (banks, investment firms, loan associations, etc.) is relying on digital influencers and social media platforms like Instagram to redefine their brand identities and expand their reach to a U.S. consumer base that now spends an average of 2.7 hours on social media apps each day.

Read More>>

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The Best Auto Brands Marketing On Instagram

The Best Auto Brands Marketing On Instagram

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How Top Auto Brands Are Marketing With Instagrammers

Cutting through the noise in today’s media-saturated market can be a Herculean feat, even for today’s most respected automotive brands. As audiences continue to migrate toward digital platforms and mobile apps, marketing on Instagram (whether through brand channels or by collaborating with top Instagrammers) offers auto brands an effective and succinct way to reach today's consumers. The marked success of top auto brands marketing on Instagram including Mercedes-Benz (their “Take The Wheel” campaign garnered 87 million Instagram impressions and over 2 million likes), and BMW illustrates just how effective brand sponsored posts can be for automakers. In a recent study, digital intelligence firm L2 discovered that engagement for auto brands was highest on Instagram.   

Across the top auto brands on Instagram, Mercedes and BMW dominate (while BMW leads with 5.7 million avid followers on Instagram, Mercedes owns the top 20 list with multiple branded channels) though a host of competing brands are vying for top spots. Many of these auto brands including Jaguar, Maserati, Toyota, and Chevrolet are tapping into what Forbes describes as "the passion behind cars" and complimentary lifestyles espoused by top Instagrammers.

Read More>>

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Best YouTube Sponsorship Examples From Tech Giant, Samsung

YouTube Sponsorships Samsung YouTubers Channels

For the latest authoritative marketing news, trends, and stats on YouTubers, social media stars, and influencer marketing, subscribe to our industry digest newsletter! 

Here's How Samsung Creates YouTube Sponsorships With Top YouTubers

With over 1 billion active users, YouTube is well-positioned for immense growth and to receive traffic, audiences, and time spend from TV. In the later half of 2015, Bloomberg reported that Americans now spend more time on social apps and watching mobile video than TV. As such, many advertisers, brands, and publishers are seeking to market on the world's biggest mobile video platform, YouTube.

On YouTube, top YouTube influencers and YouTuber channels command a vast share of YouTube's core demographics. With millions of subscribers each and billions of video views, brands are eager to partner with top YouTubers to create relevant content that espouses brand messaging and is shared among fans. See how top tech brand Samsung creates standout YouTube sponsorships with top YouTube stars here:

Read More>>

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Nespresso’s Instagram Influencer Marketing Campaign

Instagram Influencer Marketing Campaign Example Nespresso

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How Luxury Coffee Brand Nespresso Does Instagram Influencer Marketing

Nespresso recently launched their Instagram influencer marketing campaign to make their product line known to a younger generation of coffee drinkers. Until now, the Swiss brand's marketing strategy has been focused on its native Europe audience, where George Clooney has long acted as its spokesperson. Clooney recently appeared in a much-discussed TV ad spot (the first ever U.S. commercial to feature the A-list actor). To see whether brands prefer digital influencers or celebrities, check out our article here. In contrast to its European market, Nespresso's United States presence has been limited to higher-end department stores like Bloomingdale's and dedicated retail spaces in ritzy neighborhoods like Beverly Hills.

Similar to other prestige brands like BMW (see their latest Instagram influencer marketing campaign here), Nespresso's online push with popular social media app Instagram is intended to amplify the brand's reputation and increase engagement with millennial consumers while still maintaining its high-end appeal. Instagram is not only a top used social media app for many important demographics, but according to Forrester Research, Instagram has the best social engagement for brands by a significant margin.

Read our post here to see Nespresso's Instagram influencer marketing campaign examples. For detailed information on how brands like Nespresso execute influencer marketing campaigns, download our free whitepaper guide.

Read More>>

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