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Popular YouTubers Help Online Learning Company Lynda.com Drive Sign-ups
With over a billion users watching hundreds of millions of hours each day, many companies are partnering with influential and popular YouTubers to help drive awareness, engagement, and conversions for products and services. Top YouTubers and channels can consistently receive hundreds of thousands of views per video and feature millions of avid subscribers who tune in for the latest video content direct from their favorite YouTubers.
Although many advertisers and publishers are currently being adversely affected by the rising use of ad blockers (ad blockers prevent many forms of display, banner, and also pre-roll video ads), savvy marketers are turning to sponsored content with influencers as a viable, well-targeted, and high return alternative to digital ads.
Acquired by LinkedIn for $1.5 billion in April 2015, online learning company veteran Lynda.com advertised prolifically with popular YouTubers throughout 2015 to help drive sign-ups, conversions, and awareness for their service. Collectively, Lynda's sponsored content with popular YouTubers reached a subscriber audience of over 46 million.
See sponsored video examples and how Lynda marketed with popular YouTubers and channels including Rooster Teeth, Good Mythical Morning, The Fine Brothers, The Game Theorists, Veritasium, and many others here:
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