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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

How Starwood Hotels Is Changing The Instagram Marketing Game

How Starwood Hotels Is Changing The Instagram Marketing Game

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram Case Study: Starwood Hotels' Innovative Influencer Strategy

Partnering with top travel and lifestyle Instagrammers is one of the best ways for brands to sway purchasing decisions, especially when it comes to influencing where consumers travel and what hotels they patronize while vacationing. According to a recent survey, 48% of Instagram users rely on Instagram photos and videos to help them choose their next travel destination, while 35% of users look to Instagram to discover new places (Mediapost).

To capitalize on this trend, Starwood Hotels, an American hospitality company that owns Westin, Sheraton, W Hotel and The Luxury Collection, collaborated with five high-reach Instagram influencers to promote two of the brand's newest properties and launch an innovative new way for Instagram users to book hotels through social media posts.

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British Airways, Alaska Air, & Qantas Reach Millions With Top Social Influencers

Top Social Influencers Marketing Airline Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Top Social Influencers Help Airlines Brands Soar

The airline industry is really taking off. According to The Guardian, global airlines are expected to generate $40 billion in profits in 2016 (total revenue is expected to be $760 billion), and as people in emerging markets climb the socio-economic ladder, the demand for air travel will only rise (Yahoo). To stay competitive in this rapidly-growing industry, many of the world's best airline companies are now collaborating with top social influencers (i.e. Instagrammer, YouTubers, bloggers, and Snapchat stars) to create aspirational content aimed at reaching large, engaged audiences.

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Case Study: How Adidas’ Instagram Campaign Generated Massive User Engagement

Case Study: How Adidas’ Instagram Campaign Generated Massive User Engagement

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Instagram Marketing Case Study: Adidas' #MyNeoShoot Influencer-Driven Campaign

The word is out: Instagram is the place to be for apparel brands. After analyzing more than 1 million social posts from 879 brands, research firm L2 found that 92% of retail companies have adopted Instagram (the adoption rates were 92% and 98% for activewear brands and fashion brands, respectively), with the average retail brand publishing 15 Instagram posts per week (eMarketer).

As one the top apparel brands in the space, Adidas has leveraged social media marketing—in particular, youth-focused influencer marketing campaigns and engagement-boosting user-generated content (UGC) initiatives—to outpace their competitors. According to a report by amigobulls.com, Adidas' sales increased by 24.2% in the year from January 2015 to January 2016, while the brand's top competitor, Nike, saw a 9.1% drop in sales over the same period.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Does Your Engagement Rate Measure Up To Instagram’s Best Brands?

Does Your Engagement Rate Measure Up To Instagram’s Best Brands?
This post is part of our "Top Instagram Influencers vs. Brand Channel Engagement Rate Study." See our Introductory post here. For the latest news, trends, & analysis on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Marketing Case Study: Instagram Engagement Rates For The World's Best Brands [Part I]

eMarketer recently revealed that nearly 50% of brands are on Instagram, and the number is predicted to rise to 71% by 2017. Despite countless social media platforms that currently exist in the market, Instagram remains one of the most popular social media and networking sites among marketing professionals not only due to its popularity among users, but also due to its outstanding engagement rate.

Instagram stands to be the “King of Social” among all currently available social media with the highest engagement rate of 2.3% per follower (vs. 0.2% for Facebook and 0.03% for Twitter). Engagement rate is an important metric for brands to gauge, because it takes all consumer interactions (i.e. likes, comments, and shares) as well as the number of followers into account; the rate provides a sense of how brands are performing in comparison to its competitors, regardless of how big or small they are. Having a good engagement rate is important, because it means that you are having meaningful interactions with your target audience, whether that be making a sale, conducting market research, or building a standout brand image.

Having a strong presence on Instagram, hence, is no longer optional for brands who wish to remain visible, relevant, and competitive in the market.

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See How Top Mobile Apps Boost Downloads With Instagram Influencer Marketing

Instagram Case Study Mobile App Gaming Companies Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Case Study: How Top Mobile Gaming App Bejeweled Advertises With Influencers

Popular photo-sharing platform Instagram already has more 400 million users and will, by one estimate, bring one-third of all United States citizens into the fold by 2019 (MGD Advertising). The massive reach of Instagram makes it an ideal channel for brand-sponsored content and social media marketing campaigns with today's top social media influencers, especially for mobile app gaming companies eager to capitalize on the fast-growing gaming industry—according to a recent statista survey, ad-supported mobile games are projected to generate around $655 million in revenue by 2017.

In the following Instagram marketing case study, see how popular mobile gaming app Bejeweled partnered with Instagram’s top influencers to promote the brand's #shinyplace marketing campaign and inspire millions to purchase the app.

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Travel Vloggers Partner With PayPal For #PoleToPole Campaign

Instagram Case Study PayPal Travel Vloggers Influencers Marketing

PayPal recently concluded their latest marketing campaign: a worldwide trot featuring YouTuber Steve Booker and a cast of adjoining travel vloggers. The campaign chronicles the travels of Booker and company "Pole To Pole" as he attempts to complete the entire journey without spending any cash. Increasingly more travel, adventure (see GoPro's latest creator grant program), tourism, and hospitality brands are seeking out top travel vloggers to execute advertising campaigns featuring the kind of aspirational lifestyle content that travels well across multiple social media platforms.   

Instagram Case Study: PayPal Partners With Travel Vloggers For Epic #PoleToPole Campaign

This case study is part of our ongoing Case Study Series. See video and select campaign examples below.

Goals
  • Primary Objective - build and drive brand awareness for PayPal's versatility by partnering with well-followed, popular, and digitally-savvy travel vloggers to reach targeted audiences and users
  • Secondary Objective(s) - produce sponsored content alongside top content creators in order to galvanize new adopters from their audiences across multiple social channels
Approach
  • Identify and partner with top travel vloggers throughout all segments of the #PoleToPole globe trot
  • Authentically showcase vlogger's use of PayPal integrated throughout key events traditionally involving cash
  • Cross-promote content throughout multiple social channels including YouTube, Instagram, Twitter, Facebook, and travel blog sites

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How Brands Are Marketing On YouTube With Top Channels & Influencers

Marketing On YouTube With Top YouTubers Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Case Study: How Brands Are Marketing On YouTube With Top Channels & Influencers

In our previous post on why brands should consider partnering with YouTube gamers, we described our process of collecting and analyzing over 200 of the top YouTube influencer channels and more than 3,700 pieces of sponsored content in the first six months of 2015. While data showed that a large percentage of brand-sponsored videos took place on gaming or gaming-related channels, nearly half of all sponsored videos (1508 videos, or 42%) took place on non-gaming channels and through collaborations with non-gaming-related YouTubers.

To illustrate how non-gaming YouTubers can help brands achieve their marketing goals—build brand awareness, foster customer loyalty, boost product sales, etc.—we continued our analysis to uncover more insights about how the world's best brands are marketing on YouTube.

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How Old Spice Skyrockets User Engagement Through Instagram Marketing

Instagram Marketing Case Study Old Spice Dream Runner Campaign

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Marketing Case Study: Old Spice's Dream Runner Campaign

According to Aimia, millennials today are 44% more likely to promote a product on social media if they are rewarded. To capitalize on this trend, Old Spice launched the Dream Runner social media marketing campaign in April 2016. Since it was founded in 1934, Old Spice’s ability to consistently engage its target demographic (i.e. young men) through savvy marketing campaigns has helped the brand become a mainstay in the men’s personal care industry. The Dream Runner campaign is yet another example of Old Spice’s ability to create engagement and build a community of Old Spice consumers through marketing campaigns.

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Case Study: Advertising On YouTube With Top Influencers & Gaming Channels

Advertising On YouTube Top Influencers Channels Brand Sponsored Content

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Case Study: How Brands Are Advertising On YouTube With Top Gaming Channels & YouTubers

In the first half of 2015, Mediakix surveyed more than 200 of the top YouTube influencer channels and collected over 3,700 pieces of sponsored content (in the form of YouTube product placements, unboxing videos, gaming Let's Plays, and more). After analyzing the data, we found that well over half (2,209 videos, or 59.3%) of all brand-sponsored videos took place on gaming or gaming-related channels, but that nearly a quarter of brands that collaborated with YouTube gaming influencers/channels were not actually gaming brands.

Given the global growth of gaming and the large audiences that top YouTube gaming channels attract—PewDiePie alone has more YouTube subscribers than the entire population of Australia—working with top YouTube gaming influencers and channels represents a golden marketing opportunity for all brands, gaming and not. For more insights and examples of how non-gaming companies can gain access to and influence the purchasing decisions of YouTube's massive gaming community, see our case study below.

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Instagram Marketing Case Study: How Chanel Wins On Instagram

Instagram Marketing Case Study: How Chanel Wins On Instagram

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Marketing Case Study: How Chanel Outpaces The Competition With Instagram

For fashion-focused brands, Instagram provides the best engagement rate of any social media platform and gives companies the perfect outlet to showcase their visually-appealing products. A recent L2 study found that, of all social media interactions that took place at the Fall 2016 New York Fashion Week, 97% occurred on Instagram (Digiday). To leverage the platform's high engagement rates and build anticipation for the release of their new No. 5 L’Eau perfume (to be released in September), iconic brand Chanel invited top Instagram influencers to the company's beautiful production facility in the South of France for a perfectly Instagrammable retreat.

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