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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Best YouTube Sponsorship Examples From Tech Giant, Samsung

YouTube Sponsorships Samsung YouTubers Channels

For the latest authoritative marketing news, trends, and stats on YouTubers, social media stars, and influencer marketing, subscribe to our industry digest newsletter! 

Here's How Samsung Creates YouTube Sponsorships With Top YouTubers

With over 1 billion active users, YouTube is well-positioned for immense growth and to receive traffic, audiences, and time spend from TV. In the later half of 2015, Bloomberg reported that Americans now spend more time on social apps and watching mobile video than TV. As such, many advertisers, brands, and publishers are seeking to market on the world's biggest mobile video platform, YouTube.

On YouTube, top YouTube influencers and YouTuber channels command a vast share of YouTube's core demographics. With millions of subscribers each and billions of video views, brands are eager to partner with top YouTubers to create relevant content that espouses brand messaging and is shared among fans. See how top tech brand Samsung creates standout YouTube sponsorships with top YouTube stars here:

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Nespresso’s Instagram Influencer Marketing Campaign

Instagram Influencer Marketing Campaign Example Nespresso

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Luxury Coffee Brand Nespresso Does Instagram Influencer Marketing

Nespresso recently launched their Instagram influencer marketing campaign to make their product line known to a younger generation of coffee drinkers. Until now, the Swiss brand's marketing strategy has been focused on its native Europe audience, where George Clooney has long acted as its spokesperson. Clooney recently appeared in a much-discussed TV ad spot (the first ever U.S. commercial to feature the A-list actor). To see whether brands prefer digital influencers or celebrities, check out our article here. In contrast to its European market, Nespresso's United States presence has been limited to higher-end department stores like Bloomingdale's and dedicated retail spaces in ritzy neighborhoods like Beverly Hills.

Similar to other prestige brands like BMW (see their latest Instagram influencer marketing campaign here), Nespresso's online push with popular social media app Instagram is intended to amplify the brand's reputation and increase engagement with millennial consumers while still maintaining its high-end appeal. Instagram is not only a top used social media app for many important demographics, but according to Forrester Research, Instagram has the best social engagement for brands by a significant margin.

Read our post here to see Nespresso's Instagram influencer marketing campaign examples. For detailed information on how brands like Nespresso execute influencer marketing campaigns, download our free whitepaper guide.

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Influencer Marketing Case Study: Audible

Influencer Marketing Case Studies Audible YouTuber Grace Helbig

For the latest authoritative marketing news, trends, and case studies on social media influencers, top YouTube stars, and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Case Study Look At How Audible Marketed With Top YouTube Stars In 2015

With over 180,000 audio books, Audible, an Amazon company, looked to top YouTubers and YouTube channels to drive both awareness and conversions for their membership service. Audible is one over several recognizable brands leveraging the power of video marketing on YouTube by strategically partnering and sponsoring high-traffic YouTuber channels (see also how Lynda.com, Squarespace, Coca-Cola, PayPal, and many more market with top YouTube stars here).

YouTube's video view growth has been undeniable (up 60% year upon year). Additionally, audiences who start their online browsing on the YouTube homepage (similar to turning on a TV) is up three-fold, also year upon year. Audible's approach to video marketing with top YouTube stars not only leverages the reach and massive adoption of online viewers, but also factors in the immense influence and close ties popular YouTubers have with their audiences. In a recent study, over 60% of 13 to 24-year-olds would try a YouTuber-recommended product.

To see Audible's strategy and approach with top YouTube stars including which YouTubers were a part of their 2015 YouTube marketing campaign, view our case study here (metrics provided for first half of 2015):

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BMW’s Instagram Influencer Marketing Campaign

BMW’s Instagram Influencer Marketing Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

BMW's Instagram Influencer Marketing Campaign Features European Journey

This week's installment of our Best Brand Sponsored Instagram Post Series (see last week's here) features an innovative, cross-platform campaign approach from automaker, BMW. In addition to several car brands, many other top brands in all industries have partnered with popular social media influencers to create sponsored content that drives awareness and engagement in novel, relevant ways.

For the launch and debut of their new 7 Series, BMW partnered with top men's fashion and lifestyle blogger, Brian Sacawa of blog He Spoke Style (see our list of the top men's fashion bloggers here) and photographer Sezgin Yilmaz (with over 1.6 million followers on Instagram). BMW's #DrivingLuxury Instagram influencer marketing campaign, which chronicles blogger He Spoke Style road trip journey through Zurich, Milan, and Munich features a series of sponsored Instagram posts from both blogger and photographer in addition to several blog posts and a dedicated YouTube video.

To see BMW's YouTube video and brand sponsored Instagram posts with top blogger He Spoke Style, check out the rest of our "Best Instagram Influencer Marketing Series" post here:

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Influencer Marketing Case Study: Squarespace

Influencer Marketing Case Studies Squarespace CrashCourse

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

An Influencer Marketing Case Study Look At How Squarespace Creatively Marketed With Top YouTubers

As part of our Influencer Marketing Case Study Series (see all of our influencer marketing case studies here), we take a look at how website builder Squarespace collaborated with many top YouTubers and YouTube channels to drive both awareness and conversions for their online service.

YouTubers sponsored in Squarespace's YouTube marketing campaign include (by target niche interest category):

  • Learning - AsapSCIENCE, CrashCourse, Minute Physics
  • News/Pop Culture - Good Mythical Morning, Philip DeFranco, Ray William Johnson, Tyler Oakley
  • Movies - Cinema Sins, Screen Junkies
  • Gaming - The Game Theorists

See standout video integration examples, total views and combined reach metrics, and more below from Squarespace's YouTube marketing campaign with top YouTubers:

Squarespace sponsored dedicated YouTube video from popular movie channel, Cinema Sins

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YouTube Video Marketing With Top YouTubers

Viral Video Marketing With Top YouTubers Colgate Smile Show

For the latest news and marketing trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How The Best Brands Create Standout YouTube Video Marketing Campaigns With YouTubers

For this week's installment of how brands are marketing with YouTubers (check out last week's with online learning service Lynda.com), we take a look at three well-known brands: Coca-Cola, Casper, and Colgate. While these three brands represent advertisers from different categories, all brands created effective YouTube video marketing with the aid of top YouTubers for their respective advertising campaigns.

Although standout or "viral" videos are the result of a wide variety of factors, partnering and collaborating alongside popular YouTubers and experienced YouTube influencer agencies can greatly increase your brand's chance of success. Oftentimes, top Youtubers are innately adept at creating content that travels and is shareable or "viral" in nature. Similarly, long-established YouTube influencer agencies have years of experience orchestrating the best video marketing strategies with both YouTube content creators and major brands (see our video post here for "How Brands Should Not Engage With Social Media Stars").

To see how these big brands are creating strategic YouTube video marketing campaigns with popular YouTubers, check out these brand-sponsored examples here:

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How Lynda.com Markets With Popular YouTubers

Popular YouTubers Partner With Online Learning Company Lynda

Interested in learning more about how major companies of all industries are marketing with social media influencers? Subscribe to our industry digest for the latest news, trends, strategies, and stats! 

Popular YouTubers Help Online Learning Company Lynda.com Drive Sign-ups

With over a billion users watching hundreds of millions of hours each day, many companies are partnering with influential and popular YouTubers to help drive awareness, engagement, and conversions for products and services. Top YouTubers and channels can consistently receive hundreds of thousands of views per video and feature millions of avid subscribers who tune in for the latest video content direct from their favorite YouTubers.

Although many advertisers and publishers are currently being adversely affected by the rising use of ad blockers (ad blockers prevent many forms of display, banner, and also pre-roll video ads), savvy marketers are turning to sponsored content with influencers as a viable, well-targeted, and high return alternative to digital ads.

Acquired by LinkedIn for $1.5 billion in April 2015, online learning company veteran Lynda.com advertised prolifically with popular YouTubers throughout 2015 to help drive sign-ups, conversions, and awareness for their service. Collectively, Lynda's sponsored content with popular YouTubers reached a subscriber audience of over 46 million.

See sponsored video examples and how Lynda marketed with popular YouTubers and channels including Rooster Teeth, Good Mythical Morning, The Fine Brothers, The Game Theorists, Veritasium, and many others here:

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Influencer Marketing Case Study: Airlines

Influencer Marketing Case Study Airlines Tuula Vintage Jessica Stein

In 2015, Airline companies Cathay Pacific, Air New Zealand, Air France, and Air Nippon collaborated with leading travel and lifestyle influencers including Tuula Vintage and Song of Style to develop rich content while integrating their brand messaging to new audiences online. The influencer marketing campaigns are not solely focused on travel-specific blogs, rather they seek to incorporate the brand within several categories, resulting in an innovative, engaging approach for increased audience exposure.

This case study is part of our ongoing Influencer Marketing Case Study Series.

Influencer Marketing Case Study:

Goals
  • Primary Objective - Build and drive brand awareness by partnering with aspirational lifestyle tastemakers in order to reach affluential audiences
  • Secondary Objective(s) - Leverage top social media influencers' social, creative direction, and audience base to elicit engagement, ultimately driving up profitable action
Approach
  • Partner with top bloggers in multiple lifestyle categories (fashion, travel, food, wedding) including Tuula Vintage, Song of Style, and 100 Layer Cake
  • Authentically develop aspirational campaign messaging
  • Organic, timely, and relevant integration within influencer's storyline
  • Market to new audiences through adjoining blog categories

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How Car Brands Are Marketing With Top Social Media Influencers

To generate buzz and create shareable aspirational lifestyle content for the launch of their new CLA, Mercedes-Benz partnered with top YouTuber, Casey Neistat. Check out the rest of our post to see how many other car brands are marketing with social media influencers across all channels including Instagram and YouTube.  

To Leverage Massive Consumer Reach, Car Brands Are Marketing With Top Social Media Influencers

In a recent article published in Automotive News, media strategist Peter Ternes of General Motors states "auto companies court influencers because they reach audiences carmakers wouldn't otherwise -- consumers who might never watch a car commercial or read a car magazine." Additionally, Ternes says car brands are "telling the same story to the same people over and over again" however, with the success of influencer marketing campaigns, these traditional automakers are now telling a new story to a completely different audience, previously unreachable.

See how car makers including GMC, Cadillac, Toyota, Maserati, and several others are partnering with top social media influencers to reach and engage vast new audiences across new and emerging social publishing channels:

Mercedes-Benz: YouTube & Instagram Marketing Campaigns With Several Top Social Media Influencers

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Influencer Marketing Case Study: Chloé

How Chloé's Valentine's Day Fragrance Campaign Inspired "Love Stories" With Top Fashion Bloggers

In order to drive awareness and brand favorably with target consumer audiences, French fashion house and online retailer Chloé orchestrated an online campaign featuring several blog sponsored placements with top fashion bloggers. Not only did Chloé's influencer marketing campaign succeed with eliciting favorable audience sentiment, but did so by asking the world's most influential fashion, beauty, and lifestyle bloggers to create exclusively branded content on their "Love Story" fragrance theme. 

Influencer Marketing Case Study:

Goals

  • Primary Objective - to brand and drive awareness for the launch of Chloé's new fragrance, Love Story, by targeting high-end clientele via top fashion bloggers' audiences
  • Secondary Objective(s) - leverage top fashion bloggers' social, creative content, direction, and readership base as a jump off point for audience engagement

Approach

Results

  • High levels of audience engagement including 100+ comments on Gal Meets Glam's single post
  • Immensely favorable consumer social sentiment regarding fragrance
  • Invaluable consumer feedback from distinct, target consumer audiences
  • Elevated brand awareness and messaging
  • Combined social reach (Instagram, Twitter, Facebook, Pinterest) - 4,620,000+
  • Total blog audience reach (total page views, monthly uniques) - 7,000,000 page views; 1,400,000 monthly uniques

Influencer Marketing Case Study Chloe Love Story

Founded in 1952, Chloé was one of the first brands to debut high end made-to-wear "prêt-à-porter" fashion collections. Since it's inception, Chloé has worked with many well-known fashion luminaries including Karl Lagerfeld, Stella McCartney, spokesmodel and actress Chloë Sevigny, and can count several celebrities such as Natalie Portman and Kirsten Dunst as high-profile clientele.

Though Chloé's storied history is both impressive and longstanding, the traditional fashion brand is one of many companies marketing to coveted demographics only available on digital, mobile, and social media networks. As demonstrated by their Love Story campaign, Chloé has adapted its marketing and advertising strategy to prominently feature top fashion bloggers and therefore ensure the dissemination of their brand amongst high-traffic sites and adjoining social media publishing channels.

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