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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Case Study: How Brands Are Marketing On YouTube With Top Channels & Influencers

Marketing On YouTube With Top YouTubers Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Case Study: How Brands Are Marketing On YouTube With Top Channels & Influencers

In our previous post on why brands should consider partnering with YouTube gamers, we described our process of collecting and analyzing over 200 of the top YouTube influencer channels and more than 3,700 pieces of sponsored content in the first six months of 2015. While data showed that a large percentage of brand-sponsored videos took place on gaming or gaming-related channels, nearly half of all sponsored videos (1508 videos, or 42%) took place on non-gaming channels and through collaborations with non-gaming-related YouTubers.

To illustrate how non-gaming YouTubers can help brands achieve their marketing goals—build brand awareness, foster customer loyalty, boost product sales, etc.—we continued our analysis to uncover more insights about how the world's best brands are marketing on YouTube.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, YouTube Influencers

How Old Spice Skyrockets User Engagement Through Instagram Marketing

Instagram Marketing Case Study Old Spice Dream Runner Campaign

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Instagram Marketing Case Study: Old Spice's Dream Runner Campaign

According to Aimia, millennials today are 44% more likely to promote a product on social media if they are rewarded. To capitalize on this trend, Old Spice launched the Dream Runner social media marketing campaign in April 2016. Since it was founded in 1934, Old Spice’s ability to consistently engage its target demographic (i.e. young men) through savvy marketing campaigns has helped the brand become a mainstay in the men’s personal care industry. The Dream Runner campaign is yet another example of Old Spice’s ability to create engagement and build a community of Old Spice consumers through marketing campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers, Instagram Influencers

Case Study: Advertising On YouTube With Top Influencers & Gaming Channels

Advertising On YouTube Top Influencers Channels Brand Sponsored Content

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Case Study: How Brands Are Advertising On YouTube With Top Gaming Channels & YouTubers

In the first half of 2015, Mediakix surveyed more than 200 of the top YouTube influencer channels and collected over 3,700 pieces of sponsored content (in the form of YouTube product placements, unboxing videos, gaming Let's Plays, and more). After analyzing the data, we found that well over half (2,209 videos, or 59.3%) of all brand-sponsored videos took place on gaming or gaming-related channels, but that nearly a quarter of brands that collaborated with YouTube gaming influencers/channels were not actually gaming brands.

Given the global growth of gaming and the large audiences that top YouTube gaming channels attract—PewDiePie alone has more YouTube subscribers than the entire population of Australia—working with top YouTube gaming influencers and channels represents a golden marketing opportunity for all brands, gaming and not. For more insights and examples of how non-gaming companies can gain access to and influence the purchasing decisions of YouTube's massive gaming community, see our case study below.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Statistics, Sponsored Content With Influencers, Branded Content With Influencers, YouTube Influencers, Online Video Marketing

Instagram Marketing Case Study: How Chanel Wins On Instagram

Instagram Marketing Case Study: How Chanel Wins On Instagram

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Instagram Marketing Case Study: How Chanel Outpaces The Competition With Instagram

For fashion-focused brands, Instagram provides the best engagement rate of any social media platform and gives companies the perfect outlet to showcase their visually-appealing products. A recent L2 study found that, of all social media interactions that took place at the Fall 2016 New York Fashion Week, 97% occurred on Instagram (Digiday). To leverage the platform's high engagement rates and build anticipation for the release of their new No. 5 L’Eau perfume (to be released in September), iconic brand Chanel invited top Instagram influencers to the company's beautiful production facility in the South of France for a perfectly Instagrammable retreat.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Social Media Influencers, Instagram Influencers, Fashion Influencers

Instagram Marketing Case Study: How Daniel Wellington Owns Their Instagram Game

Instagram Marketing Case Study: How Daniel Wellington Owns Their Instagram Game

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Instagram Marketing Case Study: How Daniel Wellington Became A Best Brand On Instagram By Partnering With Top Influencers

In the latter half of 2015, we listed Swedish watchmaker Daniel Wellington (or "DW") as one of "The Best Brands Working With Influencers On Instagram." Since then, the brand has doubled-down on its influencer marketing campaigns and continues to collaborate with top influencers on Instagram to reach millions of new customers. According to Bloomberg, Daniel Wellington's Instagram marketing strategy (the brand doesn't invest in traditional advertising, relying exclusively on social media marketing campaigns with influencers to increase exposure) has been a success—the company's revenue was around $220 million in 2015.

In this Instagram marketing case study, we explore how Daniel Wellington leveraged the influential power of top Instagrammers to transform the $15,000 startup company into one of the hottest brands in the world in less than 5 years.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, Social Media Influencers, Instagram Influencers

See How Hawaii’s Tourism Campaign Wins Big On Instagram

Instagram Marketing Case Study Hawaii

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Instagram Marketing Case Study: Hawaii's #LetHawaiiHappen Campaign

Instagram's content-first approach makes the photo- and video-sharing platform the ideal place for brands with photogenic products to reach millions of engaged consumers. In January 2015, the Hawaiian Islands—arguably the most Instagrammable "product" in the world—launched their #LetHawaiiHappen Instagram marketing campaign aimed at attracting first-time visitors and giving those familiar with Hawaii's beauty and culture a "behind-the-scenes" look at the state's hidden gems.

In this Instagram marketing case study, we examine how the Hawaii tourism department collaborated with top travel Instagrammers and capitalized on thousands of user-generated vacation photos to create one of the platform's most successful marketing campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Statistics, Sponsored Content With Influencers, Social Media Influencers, Instagram Influencers

How Zara Became One Of The Best Brands On Instagram

How Zara Became One Of The Best Brands On Instagram

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The Best Brands On Instagram: How Zara Got 10M Instagram Followers

In 2015, "fast-fashion" clothing retailer Zara netted $2.3 billion in annual profits, making it one of the most successful retail companies in the world (Fortune). With over 10 million Instagram followers, astonishing growth rates (Zara's Instagram has added 4.6 million followers in 8 months), and posts that garner thousands of likes and hundreds of comments each, Zara seems to have mastered Instagram marketing as well, leading many brands to inquire about—and try to replicate—the fashion retailers social media success.

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in blog, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, Social Media Influencers, Instagram Influencers, Fashion Influencers

Coachella 2016 Marketing Case Study [PDF Download]

Coachella 2016 Marketing Case Study [PDF Download]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Coachella 2016 Marketing Case Study Look: American Express, Revolve & Lokai [PDF Download]

With hundreds of thousands of attendees and social media audiences that number in the millions (in 2015, Coachella's Snapchat Story reached 40 million users), the 2016 Coachella Music and Arts Festival has become the ideal place for companies looking to increase brand awareness and engage the event's large, millennial audiences through official sponsorships, brand-sponsored parties, and/or influencer marketing campaigns.

In our Coachella influencer marketing case study, we examine how three different brands—official Coachella sponsor American Express, big non-sponsor retailer Revolve Clothing Co., and small accessory-maker Live Lokai—developed and implemented distinctive strategic influencer campaigns at Coachella 2016.

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in Influencer Marketing Infographics, blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Sponsored Content With Influencers, Branded Content With Influencers, Social Media Influencers, YouTube Influencers, Instagram Influencers, Snapchat Influencers, Fashion Influencers, Fashion Bloggers, Lifestyle Bloggers

Instagram Case Study: Sonic’s New Instagrammable Shakes

Instagram Case Study Sonic Instagrammable Squareshakes

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Instagram Case Study: Sonic Drive-In's #SquareShakes Campaign

When it comes to increasing user engagement on social media platforms like Instagram, posting photos of food, whether at a fast food restaurant like McDonalds or a fancy eatery in Paris, is almost guaranteed to boost social shares and garner likes. Recently, Sonic Drive-In capitalized on this trend and leveraged Instagram's high levels of engagement by developing a campaign designed specifically for Instagram. In this case study, we examine how creating a unique, "Instagrammable" product—in this case, a series of "square shakes" made by culinary Instagrammer Chef Jacques LaMerde—and allowing patrons to pay for the frozen treat simply by posting an Instagram photo (with the hashtag #SquareShakes) helped Sonic grow their Instagram channel and increased social engagement among Coachella's social media-obsessed audiences. Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers

How Brands Are Working With Influencers For Coachella

Working With Influencers Coachella Music Festival 2016

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Brands Are Marketing At Coachella With Social Media Influencers

To reach the immense, relatively-affluent, mostly-millennial audiences that flock to multi-day music festivals like Coachella, innovative companies are now spending more than ever on event marketing—according to IEG, music event-related ad spending totaled $1.4 billion in 2015, up 4.8% from the previous year. For brands, the strategy seems to be working. A recent survey conducted by Momentum Worldwide, a music marketing firm, and concert promoter AEG Live found that 93% of festival-goers said they like brands that sponsor music events, 80% said they were more likely to recommend a brand on social media if they saw it at a festival, and 55% said that they would be more likely to purchase a product after seeing it at Coachella or a similar music festival.

Because millennial audiences now rely on social media platforms to capture their experiences, communicate with others, and find information used to make purchasing decisions (among other things), marketing with social media influencers at Coachella is one of the most cost-effective and powerful ways that brands can reach millions of consumers on Snapchat, Instagram, and YouTubeRead More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Social Media Influencers, YouTube Influencers, Instagram Influencers

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