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Here's How Samsung Creates YouTube Sponsorships With Top YouTubers
With over 1 billion active users, YouTube is well-positioned for immense growth and to receive traffic, audiences, and time spend from TV. In the later half of 2015, Bloomberg reported that Americans now spend more time on social apps and watching mobile video than TV. As such, many advertisers, brands, and publishers are seeking to market on the world's biggest mobile video platform, YouTube.
On YouTube, top YouTube influencers and YouTuber channels command a vast share of YouTube's core demographics. With millions of subscribers each and billions of video views, brands are eager to partner with top YouTubers to create relevant content that espouses brand messaging and is shared among fans. See how top tech brand Samsung creates standout YouTube sponsorships with top YouTube stars here:
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