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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

The Biggest Fashion Marketing Campaigns of NYFW 2018

The Biggest Fashion Marketing Campaigns of NYFW 2018

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Fashion Marketing Case Study: How Kate Spade, TRESemmé & More Won With Influencers At NYFW 2018

Each February and September, the fashion industry converges in New York City to celebrate the presentation of new designer collections. Figures including fashion critics, publishers, celebrities, and buyers are all in attendance and frequently occupy the front row of New York Fashion Week (NYFW) shows.

Within the past few years, fashion influencers have become regular NYFW attendees, much to the dismay of the traditional fashion press. Influencers bring an entirely new form of fashion advertising to the event and offer an effective alternative to traditional fashion PR initiatives.

Brands of all types have begun to leverage the relatability and massive online followings of influencers during fashion week. Here we’ll break down how three brands partnered with social media influencers at New York Fashion Week 2018 to promote cars, hair products, handbags, and more.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies

How Olympic Celebrities Are Cashing In On Influencer Marketing

How Olympic Celebrities Are Cashing In On Influencer Marketing

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5 Olympians Cashing In On Athlete Sponsorship Deals On Instagram

In the past decade, Instagram has grown to become one of the largest social media platforms in existence and in turn, an extremely viable advertising platform. Marketers now spend an estimated $1 billion per year on influencer marketing on Instagram alone and that figure is slated to reach nearly $2.4 billion by as early as 2019.

Many individuals have carved out careers for themselves on Instagram by posting engaging content and attracting large followings. Additionally, it has become increasingly common for celebrities, athletes, musicians, models, and more to leverage their fame to promote brands on Instagram.

Here we’ll examine how five athletes, all Olympians, are using their global dominance and widespread appeal to cash in on influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

The 5 Valentine’s Day Marketing Campaigns That Won Social Media’s Heart

The 5 Valentine’s Day Marketing Campaigns That Won Social Media’s Heart

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Doritos, Ford & More Create Standout Valentine's Day Marketing Campaigns On Social Media

Revered by some, loathed by others, Valentine’s Day is one of the most polarizing holidays on the calendar. For the romantic, it offers an opportunity to celebrate the love in their life. For the unrequited, it can prove to be an uncomfortable and painful 24 hours. However, these contrasting views on the holiday are exactly what makes it such a hot topic on social media year-after-year.

For brands, these passionate views and opinions open up incredible opportunities to speak to and connect with a wide variety of audiences. Knowing this, ad agencies, social media influencers, and other content creators launch their best Valentine's day blog posts, tweets, and videos leading up to February 14th each and every year. Ranging from works that offer gift guides and DIY tips, to satirical skits and sketches, to fiery rants, these posts are rich fodder for conversations with people from around the world, comprising a variety of different demographics, who have their own relationship with the occasion.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers

4 Top Brands’ Super Bowl Marketing Campaigns With Social Media Influencers

4 Top Brands’ Super Bowl Marketing Campaigns With Social Media Influencers

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How Amazon, Kraft, Bose & Other Top Brands Incorporated Influencers Into Their 2018 Super Bowl Marketing Efforts

Each year, millions of Americans tune in to watch the Super Bowl, which marks one of the biggest advertising opportunities of the year. Last year’s Super Bowl generated $385 million in ad revenue, with a 30-second television ad costing $5 million.

In recent years, social media has played a larger role in the Super Bowl advertising landscape. Brands of all types are taking to Instagram and YouTube to tease their highly anticipated Super Bowl ads in the weeks and days preceding the game. Additionally, many brands are implementing creative, Super Bowl-specific influencer marketing campaigns.

In the following case study, we’ll examine how four top brands leveraged social media influencers of all types and sizes for Super Bowl LII advertising.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

Coca-Cola’s Marketing Strategy: How The Beverage Giant Raises Brand Awareness With Influencers

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How Coca-Cola’s Marketing Strategy Incorporates Influencers To Drive Success

Since its founding in 1886, The Coca-Cola Company has become a global force. 96% of the world’s population recognizes a Coca-Cola logo and as of 2017, the soda giant sits among the world’s three largest food and drink companies.

Coca-Cola is no stranger to influencer marketing. In the past, both participation marketing and YouTube influencers have been a part of its advertising strategy. In the following case study, we’ll examine how the brand is partnering with Instagram influencers to promote its signature Coke product to a European consumer base.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

Nike’s Marketing Strategy: How The Global Giant Reaches Millions With YouTube Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Nike Leverages YouTube’s Biggest Stars To Drive Results

Since its founding in 1964, Nike has become the world’s largest manufacturer and supplier of athletic shoes and apparel. In 2017 alone the company generated $34 billion dollars in revenue, the largest portion of which was earned in North America.

Much of Nike’s success can be attributed to skillful marketing and sponsorship deals with the biggest names in professional sports. The brand has adeptly transformed its advertising strategy to meet the digital age and is more frequently turning to social media influencers for partnerships.

In the following case study, we’ll examine how the brand is collaborating with top YouTube influencers to promote its diverse product offerings.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: Huawei Mobile’s Dominant CES 2018 Influencer Marketing Campaign

Case Study: Huawei Mobile’s Dominant CES 2018 Influencer Marketing Campaign

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How Huawei Mobile Stole The Show At CES 2018 Using 3 Tech Macro-Influencers

Though it’s not a household name in the United States yet, Huawei Mobile, a Chinese company, is the largest telecommunications equipment manufacturer in the world, and it’s looking to crack the $55 billion US smartphone market. This year at CES, it promoted the launch of the Mate 10 Pro, its newest smartphone, with the help of tech influencers.

While a host of prominent brands leveraged influencer marketing at CES 2018, Huawei Mobile stole the show through partnerships with the tech industry’s biggest and most well-known influencers. The power of influencer marketing may be just what Huawei needs to gain the trust of US consumers and break Samsung and Apple’s stronghold on the US market. Here, we’ll break down Huawei’s elaborate CES influencer marketing campaign.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tech Marketing On YouTube: How Google, Samsung & More Collaborate With YouTube's Largest Influencers

With over 1 billion users, YouTube presents marketers with a unique opportunity to reach large, targeted audiences through online video content. As the influencer marketing industry grows, video marketing with influencers is expected to become an even more dominant advertising trend in 2018. 

YouTube influencers with one to three million subscribers earn an average of $125,000 per sponsored video, a figure that illustrates the enormous value they provide to brands. Top tech companies are capturing this value by turning to YouTubers to reach new and existing customers.

In the following case study, we’ll examine tech advertising campaigns from Google, Samsung, HP, Skype, and Xfinity Mobile to see how each partnered with top YouTube creators to drive results.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, YouTube Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Google’s Marketing Strategy Utilizes Influencers To Advertise New Tech Products

Since its founding in 1998, Google has become one of the wealthiest and most powerful tech companies in the world. In 2016, the company ranked as the most visited multi-platform web property in the United States with a global revenue of $89.4 billion. While its original product revolved around online search, Google has since expanded into video, consumer electronics, and many other tech-oriented ventures.

In October, Google released two new hardware products: A voice-controlled smart home device called Google Home Mini and the second version of its Pixel smartphone. In the following case study, we’ll examine how the digital giant is collaborating with Instagram influencers to help promote both of these products.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Advertising on YouTube: How Nordstrom, Calvin Klein & Others Partner With Top YouTubers

In 2016, the U.S. fashion industry generated $72.1 billion in revenue through online sales. With that number projected to rise to a massive $116.3 billion as soon as 2021, it’s evident that Americans aren’t shy about purchasing apparel and accessories from web-based storefronts.

Currently, eight in 10 U.S citizens buy online each week, and as many as one-third of shoppers are likely to make purchases through social networks. In order to reach potential customers on Facebook, Instagram, and other social platforms, top fashion brands are now adjusting their advertising focus.

In the following case study, we'll take a look at fashion advertising campaigns by Nordstrom, Calvin Klein, Levi’s and other brands to see how partnering with top fashion YouTubers created exposure and drove results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

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