For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.
How eBay, ThredUp & H&M Do Influencer Marketing On Earth Day
eBay and ThredUp are two resale brands that naturally align with Earth Day — both are sustainable to the point that they don’t produce any new products. H&M, on the other hand, is a name regularly equated with fast-fashion. A purveyor of the latest fashion trends, the brand historically hasn’t paid much thought to sustainability. In the following case study, we’ll compare and contrast Earth Day influencer marketing campaigns from each brand. All three sell consumer goods but recruit influencers to achieve different ends.