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Fashion Marketing Case Study: How Kate Spade, TRESemmé & More Won With Influencers At NYFW 2018
Each February and September, the fashion industry converges in New York City to celebrate the presentation of new designer collections. Figures including fashion critics, publishers, celebrities, and buyers are all in attendance and frequently occupy the front row of New York Fashion Week (NYFW) shows.
Within the past few years, fashion influencers have become regular NYFW attendees, much to the dismay of the traditional fashion press. Influencers bring an entirely new form of fashion advertising to the event and offer an effective alternative to traditional fashion PR initiatives.
Brands of all types have begun to leverage the relatability and massive online followings of influencers during fashion week. Here we’ll break down how three brands partnered with social media influencers at New York Fashion Week 2018 to promote cars, hair products, handbags, and more.