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How Nike Leverages YouTube’s Biggest Stars To Drive Results
Since its founding in 1964, Nike has become the world’s largest manufacturer and supplier of athletic shoes and apparel. In 2017 alone the company generated $34 billion dollars in revenue, the largest portion of which was earned in North America.
Much of Nike’s success can be attributed to skillful marketing and sponsorship deals with the biggest names in professional sports. The brand has adeptly transformed its advertising strategy to meet the digital age and is more frequently turning to social media influencers for partnerships.
In the following case study, we’ll examine how the brand is collaborating with top YouTube influencers to promote its diverse product offerings.