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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign

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Instagram Case Study: How Maybelline Got Nearly 3.6 Million Likes During New York Fashion Week

Social media influencers have overthrown the beauty industry. Gone are the once-coveted celebrities and senior makeup artists. In are the social media stars with followings in the millions and content that spans for hours. Nonetheless, while there is an undeniable movement towards social media influencers as brand ambassadors and promoters, tension is still evident between the makeup industry’s traditions and the social media industry’s revolution (New York Times).

One brand in particular, Maybelline, has boldly thrust these two components together. Not only did Maybelline’s 2016 Fashion Week marketing campaigns capture audiences throughout social media, they also successfully encapsulated a seamless integration of influencers into a traditionally rigid and hierarchical industry. In our influencer marketing case study series, we go over Maybelline’s Instagram Fashion Week campaigns and break it down by brand goals, marketing approach, and results.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

Instagram Marketing Case Study LG Electronics V20 Influencers

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Instagram Marketing Case Study: Inside LG's V20 Smartphone Influencer Campaign

For an electronics company looking to promote a new smartphone with advanced camera features, Instagram would seem like the ideal marketing platform. With over 500M users, Instagram hosts a user base primed to engage with photography and technology content. Many brands are realizing that influencer marketing, which leverages the trust, reach, and creativity of social influencers, can be powerfully effective when it comes to promoting the release of a new product. 

In the following case study, we’ll look at how LG partnered with top social media influencers on Instagram to promote the release of its V20 smartphone. By working with prominent photographers on Instagram, LG was able to stir up incredibly high levels of engagement, drive awareness amongst millions, and double their sales.  

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Beer Brand Michelob Boosts Campaign With Instagrammer Dr. Mike

How Beer Brand Michelob Boosts Campaign With Instagrammer Dr. Mike

Michelob Instagram Marketing Doctor Mike Instagrammer Star

Subscribe to our industry digest for the latest news and trends on top Instagrammers, Facebook creators, YouTubers, bloggers, & Snapchatters!

Why Dr. Mike Is The Perfect Social Media Influencer For Michelob's #TheExtraMile Campaign

Would your doctor ever tell you to drink more beer? They might if your physician happens to be Dr. Mike, an Instagram sensation who routinely disseminates health, fitness, and fashion advice (along with a decent helping of motivational platitudes) to his 2.1 million Instagram followers and 500,000 Facebook followers. In a recent influencer marketing campaign, Dr. Mike collaborated with Michelob to help inform audiences about the best ways to stay in shape and overcome adversity while expanding awareness for the beer brand's new athlete-focused "Brewed For Those Who Go The Extra Mile" advertising campaign.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: The 100 Top Instagram Influencers’ Engagement Rates

Case Study: The 100 Top Instagram Influencers’ Engagement Rates

Top Instagram Influencers Vs Brand Channel Engagement Study

This post is the preface for our forthcoming 6-part case study series, "Instagram Influencer vs. Brand Channel Engagement Rates" where we share original market data and actionable insights. For the remainder of the series, latest news, and trends on top Instagrammers, YouTubers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Top Instagram Influencers vs. Brand Channel Engagement Rates: A 2016 Marketing Case Study Series

With the recent launch of Instagram Stories (a near copy-cat of rival Snapchat’s Stories), Facebook-owned Instagram is once again cementing its position as a dominant social media app and top publishing platform for brands, influencers, and users alike. In June 2016, Instagram reached 500 million monthly users with 300 million daily users, doubling upon itself in just 2 years. Since debuting Stories, Instagram has launched “Events” (a Snapchat Live-like feature), and users can now zoom in on all photos and videos.

Instagram Monthly User Growth 500 Million

Shortly after the launch of Instagram Stories, several top social media influencers lauded this new functionality as it enables them to post the type of popular Snapchat content all on one platform with added discoverability and audience reach benefits. Brands, too, have been quick to adopt Instagram Stories using it similarly to Snapchat yet reaching much more expansive audiences on their Instagram brand channels.

With a bevy of added features, functionality, and a large monthly active user base, it is likely that both brand and influencer channels will experience an increase in Instagram engagement rates. While there are several studies that exist detailing brands' engagement rates on Instagram, there is little to no data that demonstrate how top Instagram influencers' engagement rates compare.

This information is of value and significance to marketers seeking to advertise on Instagram with influencer marketing as a viable alternative to Instagram's native advertising options and/or to build/supplement a brand's owned media efforts. 

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Social Media Case Study: How Segway Used Influencers To Launch New Product

Social Media Case Study: How Segway Used Influencers To Launch New Product

Social Media Case Study Segway Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Social Media Case Study: Inside Segway's Influencer Marketing Strategy

Launching an engaging social media marketing campaign—especially one that leverages the trust, reach, and creativity of digital influencers—is now the most prevalent way for brands to promote the release of new products. According to Fast Company, 93% of companies rely on social media marketing to reach consumers, and a separate study concluded that marketing with social media influencers yields 11x higher returns (ROI) than all other forms of digital advertising (Inc.).

In this social media case study, we examine how Segway partnered with several of the world's biggest social media influencers to expand awareness about their new product to millions of consumers and showcase the miniPRO's exciting features through unique influencer-created photos and videos.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Instagram Case Study: Target’s “Cat & Jack” Influencer Campaign

Instagram Case Study: Target’s “Cat & Jack” Influencer Campaign

Instagram Case Study Target's Cat & Jack Campaign

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Case Study: How Target Reached 2.6M Consumers In 2 Weeks

Before the rise of social media platforms like Instagram, retailers leveraged colorful print ads and television commercials to showcase their products to consumers, expand brand awareness, and drive purchases. Today, eMarketer estimates that 92% of all global retail brands are on Instagram, making the photo- and video-sharing app one of the most effective, engaging, and ubiquitous ways for companies to promote garments, accessories, shoes, and other products to attentive social media audiences.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers

Snapchat Case Study: How Samsung Partnered With Snapchat Star CyreneQ

Snapchat Case Study: How Samsung Partnered With Snapchat Star CyreneQ

Snapchat Case Study Influencer Activation Samsung

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Snapchat Case Study: Samsung's Influencer Activation With Snapchat Star CyreneQ

Snapchat now reaches almost half of all U.S. millennials (18- to 34-year-olds) on any given day, making the disappearing content app both a cultural phenomenon and an excellent way for marketers and brands to increase visibility among young audiences who spend more time on social media platforms than they do on almost any other daily activity (Snapchat). In this instructive Snapchat case study, we explore how Snapchat collaborated with digital stars like Cyrene Quiamco (CyreneQ) to showcase the brand's new product and reach thousands of highly engaged social media users.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

How Top YouTuber Devin Super Tramp Helped LG Reach 5.4M Users

How Top YouTuber Devin Super Tramp Helped LG Reach 5.4M Users

YouTube Case Study LG Devin Super Tramp YouTuber Influencer Marketing

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

YouTube Case Study: How LG's "Seriously Professional" Campaign Reached 5M

In January 2016, leading electronics brand LG announced a plan to triple the sales of HD televisions and computer monitors in an effort to capture a larger share of the $286B United States consumer electronics market (International Business TimesConsumer Technology Association). To help the brand achieve this goal, LG partnered with top YouTube influencer Devin Graham (Devin Super Tramp) to create a series of engaging YouTube videos, editing tutorials, and Instagram content designed to appeal to ordinary social media users and professionals in the editing, music, and graphic design industries.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

How Starwood Hotels Is Changing The Instagram Marketing Game

How Starwood Hotels Is Changing The Instagram Marketing Game

Instagram Case Study Starwood Hotels Influencer Strategy

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Instagram Case Study: Starwood Hotels' Innovative Influencer Strategy

Partnering with top travel and lifestyle Instagrammers is one of the best ways for brands to sway purchasing decisions, especially when it comes to influencing where consumers travel and what hotels they patronize while vacationing. According to a recent survey, 48% of Instagram users rely on Instagram photos and videos to help them choose their next travel destination, while 35% of users look to Instagram to discover new places (Mediapost).

To capitalize on this trend, Starwood Hotels, an American hospitality company that owns Westin, Sheraton, W Hotel and The Luxury Collection, collaborated with five high-reach Instagram influencers to promote two of the brand's newest properties and launch an innovative new way for Instagram users to book hotels through social media posts.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

20+ Instagram Case Studies: Top Brands, Campaigns, & Examples

Instagram Case Study Roundup

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The 20 Best Instagram Case Studies From The World's Best Brands

With over 500 million active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today's top Instagrammers (Tech Crunch). To illustrate how today's biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we've compiled a list of over 20 Instagram case studies, including each campaign's creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Social Media Influencers

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