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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Google’s Marketing Strategy Utilizes Influencers To Advertise New Tech Products

Since its founding in 1998, Google has become one of the wealthiest and most powerful tech companies in the world. In 2016, the company ranked as the most visited multi-platform web property in the United States with a global revenue of $89.4 billion. While its original product revolved around online search, Google has since expanded into video, consumer electronics, and many other tech-oriented ventures.

In October, Google released two new hardware products: A voice-controlled smart home device called Google Home Mini and the second version of its Pixel smartphone. In the following case study, we’ll examine how the digital giant is collaborating with Instagram influencers to help promote both of these products.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

Case Study: 6 Fashion Advertising Campaigns With Top YouTube Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Advertising on YouTube: How Nordstrom, Calvin Klein & Others Partner With Top YouTubers

In 2016, the U.S. fashion industry generated $72.1 billion in revenue through online sales. With that number projected to rise to a massive $116.3 billion as soon as 2021, it’s evident that Americans aren’t shy about purchasing apparel and accessories from web-based storefronts.

Currently, eight in 10 U.S citizens buy online each week, and as many as one-third of shoppers are likely to make purchases through social networks. In order to reach potential customers on Facebook, Instagram, and other social platforms, top fashion brands are now adjusting their advertising focus.

In the following case study, we'll take a look at fashion advertising campaigns by Nordstrom, Calvin Klein, Levi’s and other brands to see how partnering with top fashion YouTubers created exposure and drove results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

How Uber’s Marketing Strategy Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Uber Marketing Case Study: How Uber Partners With Top Travel, Fashion & Lifestyle Influencers On Instagram

Over the course of eight years, the car transportation service Uber has generated five billion trips through its mobile app. Since its founding, Uber Technologies Inc. has expanded into other ventures, including meal delivery and large-scale shippingHowever, the company’s growth has been met with considerable controversy in a variety of arenas. Notably, founder and CEO Travis Kalanick resigned in June 2017.

Nevertheless, in the face of challenges, Uber has pushed forward to maintain their dominance within the transportation service sector. In the following case study, we’ll examine two Uber influencer marketing campaigns — one promoting Uber NYC during the spring and summer of 2017, and the other advertising the car service more generally.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

30+ Instagram Case Studies: Top Brands, Campaigns, & Examples

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The 33 Best Instagram Case Studies From The World's Best Brands

With over 800 million monthly active users, Instagram continues to be one of the best places for brands to invest in native ads, create branded content, or develop influencer marketing campaigns with today's top Instagrammers.

To illustrate how today's biggest global brands are leveraging the reach and engagement of the Facebook-owned photo-sharing app, we've compiled a list of over 30 Instagram case studies, including each campaign's creative strategy, examples of how companies created their brand-sponsored content (with and without digital influencers), and the results for each marketing initiative.
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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

Tinder Swipes Right On Influencer Marketing

Tinder Swipes Right On Influencer Marketing

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tinder Marketing Case Study: How Tinder Collaborates With Top Meme Influencers On Instagram

Since launching in 2012, Tinder has grown to become one of the world’s most popular mobile dating apps. According to the company’s website, Tinder has generated over 20 billion matches in total. Additionally, across 196 countries, users swipe 1.6 billion times each day and schedule 1 million dates every week. For those looking for love or to casually date, Tinder makes it easier than ever for singles to meet each other online.

Like many other mobile apps, Tinder has incorporated influencer marketing into its larger advertising strategy to raise brand awareness and attract new users. In this case study, we’ll examine how Tinder partnered with social media influencers to promote the launch of its new Reactions feature.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Skincare Advertising With Social Media Influencers

Case Study: Skincare Advertising With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Skincare Advertising Case Study: How Neutrogena, St. Ives & Dr. Jart+ Partner With Instagram Influencers

As of 2017, the global skincare industry is worth $128.1B, and by 2021 its worth is expected to rise to more than $180B. Millennial women account for a huge portion of the industry’s revenue, particularly in the U.S.

Neutrogena, St Ives, and Dr. Jart+ are three brands adding influencer marketing to their larger skincare advertising strategies to specifically target millennial women. In the following case study we’ll break down how each brand partners with Instagram influencers to either raise brand awareness or showcase a specific product.

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in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Fast Food Advertising With Top Instagrammers

Case Study: Fast Food Advertising With Top Instagrammers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fast Food Advertising Case Study: How McDonald’s, Burger King, & Subway Collaborate With Instagram Influencers

The American fast food industry rakes in more than $198.9B a year, and by 2020 its yearly revenue is expected to grow to $223.9B. McDonald’s, Burger King, and Subway in particular are among the world’s 10 most valuable fast food brands. A 2017 study estimated their combined valuation to be more than $1B.

All three brands are incorporating influencer marketing into their larger fast food advertising strategy. Specifically, each has leveraged social media stars to reach millennials and highlight specific menu offerings. In the following case study we’ll examine how each brand partners with influencers on Instagram to advertise its food.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Amazon’s Marketing Strategy With Social Media Influencers

Amazon’s Marketing Strategy With Social Media Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Amazon Marketing Case Study: How Amazon Partners With Influencers For Audible, Prime Day & More

Amazon is the biggest e-commerce website in the world and continues to grow rapidly, with new features and options for its audience every day. Whether it’s the newest digital TV series or its smart home Echo, Amazon is seemingly specializing in every industry. To break into new industries, Amazon markets to new audiences through influencer sponsorships on social media.

This Amazon marketing case study explores how Amazon advertises a variety of products and services by leveraging Instagrammers, YouTubers, and influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

Case Study: How Influencer Partnerships Drove Success For Top Brands At Beautycon LA 2017

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Instagram Case Study: L'Oreal, Revlon & Garnier's Beautycon LA Campaigns

Beautycon has become an iconic convention and event where the most daring and bold individuals, from traditional runway models to the newest YouTube beauty tutorial stars, get an opportunity to speak to their like-minded fans. Three times a year, leaders in the beauty industry come together at Beautycon to discuss the newest trends and fashions in beauty and makeup.

Beautycon also represents an immense opportunity for beauty brands and companies to demonstrate new products and concepts to consumers. Now in its fifth year, the convention has fully taken shape. In this case study, we examine the hype behind the most recent Beautycon in Los Angeles and how digital beauty influencers are helping to deliver messages for the beauty industry as a whole.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers

Micro Influencers vs. Macro Influencers: Which Is Better? [INFOGRAPHIC]

Micro Influencers vs. Macro Influencers: Which Is Better? [INFOGRAPHIC]

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Study: Are Micro Influencers Or Macro Influencers More Effective? [INFOGRAPHIC]

Influencer marketing is deemed by marketers to be one of the fastest growing and best online customer acquisition channels. On Instagram alone, spending on influencers is projected to reach $1 billion in 2017, a figure that’s slated to double by 2019 or sooner. With the popularity of influencer marketing on Instagram, brands are keen on discovering how and who to partner with for effective campaigns.

One recent trend in the space has been the rise of and interest in “micro influencers.” Micro influencers, most commonly categorized by their smaller followings and their presence on Instagram, have initially been pegged to broadly have better campaign engagement (vs. macro influencers).

To further assess the efficacy of micro vs. macro influencers, we analyzed over 700 sponsored posts from 16 widely recognized brands that work concurrently with macro and micro influencers.

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