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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

How Today’s Biggest Luxury Brands Execute Influencer Marketing

How Today’s Biggest Luxury Brands Execute Influencer Marketing

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Luxury Brand Marketing: How Tiffany & Co. And Swarovski Work With Influencers

Swarovski and Tiffany & Co. are two brands synonymous with luxury and tradition. The former was conceived in 1985 by Daniel Swarovski in Austria, and the latter was founded even earlier in 1837 by Charles Lewis and John Young in New York City. Both are jewelry giants, employing upwards of 7,000 people and generating billions in sales each year. In the following case study, we’ll compare influencer marketing campaigns from both brands and explore how each leverages influencers to reach different ends.

The luxury goods industry itself is incredibly lucrative. Globally, from top-tier jewelry and cosmetics to cars, it generates more than $570 billion each year and attracts consumers with money to spend. As the popularity of luxury goods continues to grow brands within the space are looking for new ways to separate themselves from competitors. The use of social media influencers, in particular, has allowed luxury brands of all types to position themselves as simultaneously aspirational and attainable to consumers.Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

Earth Day Marketing: How Brands Capitalize With Influencers

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How eBay, ThredUp & H&M Do Influencer Marketing On Earth Day

eBay and ThredUp are two resale brands that naturally align with Earth Day — both are sustainable to the point that they don’t produce any new products. H&M, on the other hand, is a name regularly equated with fast-fashion. A purveyor of the latest fashion trends, the brand historically hasn’t paid much thought to sustainability. In the following case study, we’ll compare and contrast Earth Day influencer marketing campaigns from each brand. All three sell consumer goods but recruit influencers to achieve different ends.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

Auto Brand Marketing Case Study: Maserati, Jeep & More Drive Success With Influencers

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How Top Auto Brands Maserati, Jeep & More Execute Influencer Marketing Campaigns

Last year, U.S. auto industry sales dropped for the first time since the 2008 financial crisis. After years of strong performance, annual sales dipped by a small but still noticeable 1.8%.

To combat the ever challenging car market auto brands of all types are turning to influencer marketing to win and retain customers. Here we’ll examine how automakers among the likes of Maserati, Jeep, and Land Rover are adapting their marketing strategy for social and winning.Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

How Whole Foods & ALDI Celebrated Easter With Influencers

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Easter Marketing Campaign Case Study: How Whole Foods & ALDI Do Influencer Marketing

Few grocery stores are as drastically different than ALDI and Whole Foods. The former is known for its discount prices and the latter is practically synonymous with the terms “high-end” and “organic.” In the following case study, we’ll examine how both execute Easter influencer marketing campaigns to serve differing business goals.

The National Retail Federation projected that American Easter spending would amount to $18.2 billion in 2018, or $150 a person. Sustenance, whether chocolate bunnies or glazed ham, is a cornerstone of the holiday. Of the money Americans spend on Easter, the largest portion is dedicated to food, roughly $5.7 billion.

As such, the holiday presents an excellent advertising opportunity to food suppliers. Grocery stores are especially poised to benefit from Easter marketing because more than half of Americans (58%) prepare Easter dinner instead of eating out. Read More>>

in blog, Bloggers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

Case Study: How Mobile Gaming Brands Leverage YouTube’s Biggest Stars To Drive Downloads

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Of The Best Mobile Game Marketing Examples With YouTube Influencers

In 2017, the mobile gaming industry generated $50.4 billion in global revenue. Long gone are the days when gaming was limited to a television console and a niche audience of young males. From Candy Crush to Minecraft, mobile games appeal to all demographics and offer a gaming experience that you can take anywhere.

Today, the average American adult spends roughly 23 minutes a day playing mobile games. Furthermore, 60% of female mobile gamers play every day. As the industry expands, mobile gaming brands are increasingly leveraging social media influencers. Here we’ll examine five top mobile game marketing examples from Best Fiends, Next Games and more.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

The Biggest Brand Activations & Influencer Partnerships At SXSW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

The Top SXSW Marketing Campaigns Of 2018 With Bumble, Uber & Mercedes

South by Southwest (SXSW), the annual festival and conference based in Austin, Texas, is in full swing. With over 421,000 attendees from a diverse range of industries, the event presents a unique opportunity for marketers to promote new products and raise brand awareness.

Brands of all sizes are hosting elaborate events and partnering with influencers to expand the reach of their campaigns. Here, we’ll take a closer look at how three major brands are kicking off SXSW 2018 with influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

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How 3 Major Brands Are Incorporating Influencers Into Their Olympics Advertising Strategies

Dating back to 1896, the Olympics is the world’s largest international sports competition. Every two years, thousands of athletes representing more than 200 countries converge to compete amongst the best of the best in a variety of sports.

The global and celebratory nature of the event has made it a tremendous advertising opportunity for brands of all types. Leading up to and during the games, Olympic athletes take center stage in the marketing world, routinely starring in television commercials, appearing on cereal boxes, and becoming ubiquitous across digital and social ads.

More recently, the growth of social media and influencer marketing has given way to lucrative brand partnerships online. Many brands are leveraging Olympians to publish sponsored content on Instagram and other social platforms. Here we’ll examine three standout influencer marketing campaigns that took place during the 2018 Winter Olympics from Kellogg’s, Beats By Dre and P&G.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

The Biggest Fashion Marketing Campaigns of NYFW 2018

The Biggest Fashion Marketing Campaigns of NYFW 2018

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Fashion Marketing Case Study: How Kate Spade, TRESemmé & More Won With Influencers At NYFW 2018

Each February and September, the fashion industry converges in New York City to celebrate the presentation of new designer collections. Figures including fashion critics, publishers, celebrities, and buyers are all in attendance and frequently occupy the front row of New York Fashion Week (NYFW) shows.

Within the past few years, fashion influencers have become regular NYFW attendees, much to the dismay of the traditional fashion press. Influencers bring an entirely new form of fashion advertising to the event and offer an effective alternative to traditional fashion PR initiatives.

Brands of all types have begun to leverage the relatability and massive online followings of influencers during fashion week. Here we’ll break down how three brands partnered with social media influencers at New York Fashion Week 2018 to promote cars, hair products, handbags, and more.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies

How Olympic Celebrities Are Cashing In On Influencer Marketing

How Olympic Celebrities Are Cashing In On Influencer Marketing

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

5 Olympians Cashing In On Athlete Sponsorship Deals On Instagram

In the past decade, Instagram has grown to become one of the largest social media platforms in existence and in turn, an extremely viable advertising platform. Marketers now spend an estimated $1 billion per year on influencer marketing on Instagram alone and that figure is slated to reach nearly $2.4 billion by as early as 2019.

Many individuals have carved out careers for themselves on Instagram by posting engaging content and attracting large followings. Additionally, it has become increasingly common for celebrities, athletes, musicians, models, and more to leverage their fame to promote brands on Instagram.

Here we’ll examine how five athletes, all Olympians, are using their global dominance and widespread appeal to cash in on influencer marketing.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

The 5 Valentine’s Day Marketing Campaigns That Won Social Media’s Heart

The 5 Valentine’s Day Marketing Campaigns That Won Social Media’s Heart

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Doritos, Ford & More Create Standout Valentine's Day Marketing Campaigns On Social Media

Revered by some, loathed by others, Valentine’s Day is one of the most polarizing holidays on the calendar. For the romantic, it offers an opportunity to celebrate the love in their life. For the unrequited, it can prove to be an uncomfortable and painful 24 hours. However, these contrasting views on the holiday are exactly what makes it such a hot topic on social media year-after-year.

For brands, these passionate views and opinions open up incredible opportunities to speak to and connect with a wide variety of audiences. Knowing this, ad agencies, social media influencers, and other content creators launch their best Valentine's day blog posts, tweets, and videos leading up to February 14th each and every year. Ranging from works that offer gift guides and DIY tips, to satirical skits and sketches, to fiery rants, these posts are rich fodder for conversations with people from around the world, comprising a variety of different demographics, who have their own relationship with the occasion.

Read More>>

in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers

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