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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Case Study: How Target Does Influencer Marketing On Instagram

Case Study: How Target Does Influencer Marketing On Instagram

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Case Study: 4 Instagram Influencer Marketing Campaigns From Target

Influencer marketing on Instagram is now a $1 billion dollar industry. In the past month alone, Target executed four major influencer marketing campaigns on Instagram to promote a variety of newly launched products. Target partnered with a diverse group of influencers, including small family-focused bloggers, children's fashion gurus, plus sized models, celebrities with millions of followers, and even an Instagram-famous dog.

The diversity of Target’s influencer marketing strategies illustrates the importance of matching the campaign to the product and prove that there’s no single “recipe for success” for building an influencer marketing campaign. In this case study, we’ll examine Target’s four most recent Instagram influencer campaigns.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

Instagram Influencer Marketing Is A $1 Billion Dollar Industry

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How Big Is Instagram Influencer Marketing? [INFOGRAPHIC]

Since 2011, Instagram has been one of the fastest growing social media platforms. In the past six months alone, it’s added over 100 million users and growth shows no signs of slowing. With over 600 million global users (80% of whom come from outside of the U.S. and over 400 million of whom check Instagram every day), Instagram is one of the most far-reaching and highly engaged social media networks in existence today. It’s also become one of the largest pieces of the nascent influencer marketing industry.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

How Brands Are Partnering With Influencers On Facebook Live

How Brands Are Partnering With Influencers On Facebook Live

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Facebook Live Case Study: Live Streaming Marketing Campaigns From JCPenny, Saks Fifth Avenue, & Best Fiends 

Facebook Live is transforming the Facebook marketing landscape. With a focus on what’s happening in the moment, it opens the door for a whole new style of video content. The live format has proven to have mass appeal amongst Facebook users—people spend 3x as long watching Facebook live videos as videos that aren’t live, and users comment on live videos at 10 times the rate of regular videos.

In the past few months, an increasing number of brands have turned to Facebook Live as a vehicle for their influencer marketing efforts. By using the Facebook Live format to work with influencers who have large and devoted audiences, brands are able to reach huge groups of consumers. In this case study, we’ve compiled a few of the best examples of Facebook Live influencer campaigns.

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in blog, Facebook, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Sponsored Content With Influencers

How Microsoft & National Geographic Got 3.5M Likes In One Day

How Microsoft & National Geographic Got 3.5M Likes In One Day

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Instagram Marketing Case Study: How Microsoft And National Geographic Got 3.5M Likes on International Women's Day

For International Women’s Day, Microsoft leveraged National Geographic’s wide-reaching social media audience as well as some of the most renowned adventure photographers to build an Instagram marketing campaign. In this case study, we’ll take a closer look at Microsoft’s partnership with National Geographic and why it succeeded.

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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers

Instagram Marketing Case Study: Stella Artois’ Oscars Campaign

Instagram Marketing Case Study: Stella Artois’ Oscars Campaign

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Instagram Marketing Case Study: How Stella Artois Earned 9 Million Impressions With Its Oscars Campaign

Stella Artois’ elaborate Oscars marketing strategy incorporated influencer marketing, cause marketing, and a brand partnership, all rolled into one enormously successful campaign. In this Instagram marketing case study, we’ll focus in on Stella Artois’ sponsored Instagram posts with one brand, one celebrity, and six Instagram influencers.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Marketing Case Study: How H&M Reached 12M Consumers Through 4 Sponsored Videos

In this marketing case study, we explore how H&M leveraged a range of celebrity influencers to promote its holiday line on social media. Through collaborations with prominent celebrity influencers, H&M produced four highly engaging video ads that showcased several of its newest holiday outfits to over 12M consumers. In the case study, we review H&M's marketing approach, brand goals, results, and the factors that led to the campaign’s overall success.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

Instagram Case Study: How Maybelline Got Nearly 3.6 Million Likes During New York Fashion Week

Social media influencers have overthrown the beauty industry. Gone are the once-coveted celebrities and senior makeup artists. In are the social media stars with followings in the millions and content that spans for hours. Nonetheless, while there is an undeniable movement towards social media influencers as brand ambassadors and promoters, tension is still evident between the makeup industry’s traditions and the social media industry’s revolution (New York Times).

One brand in particular, Maybelline, has boldly thrust these two components together. Not only did Maybelline’s 2016 Fashion Week marketing campaigns capture audiences throughout social media, they also successfully encapsulated a seamless integration of influencers into a traditionally rigid and hierarchical industry. In our influencer marketing case study series, we go over Maybelline’s Instagram Fashion Week campaigns and break it down by brand goals, marketing approach, and results.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

How LG’s Instagram Influencer Campaign Got Over 1 Million Likes

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Instagram Marketing Case Study: Inside LG's V20 Smartphone Influencer Campaign

For an electronics company looking to promote a new smartphone with advanced camera features, Instagram would seem like the ideal marketing platform. With over 500M users, Instagram hosts a user base primed to engage with photography and technology content. Many brands are realizing that influencer marketing, which leverages the trust, reach, and creativity of social influencers, can be powerfully effective when it comes to promoting the release of a new product. 

In the following case study, we’ll look at how LG partnered with top social media influencers on Instagram to promote the release of its V20 smartphone. By working with prominent photographers on Instagram, LG was able to stir up incredibly high levels of engagement, drive awareness amongst millions, and double their sales.  

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

How Beer Brand Michelob Boosts Campaign With Instagrammer Dr. Mike

How Beer Brand Michelob Boosts Campaign With Instagrammer Dr. Mike

Subscribe to our industry digest for the latest news and trends on top Instagrammers, Facebook creators, YouTubers, bloggers, & Snapchatters!

Why Dr. Mike Is The Perfect Social Media Influencer For Michelob's #TheExtraMile Campaign

Would your doctor ever tell you to drink more beer? They might if your physician happens to be Dr. Mike, an Instagram sensation who routinely disseminates health, fitness, and fashion advice (along with a decent helping of motivational platitudes) to his 2.1 million Instagram followers and 500,000 Facebook followers. In a recent influencer marketing campaign, Dr. Mike collaborated with Michelob to help inform audiences about the best ways to stay in shape and overcome adversity while expanding awareness for the beer brand's new athlete-focused "Brewed For Those Who Go The Extra Mile" advertising campaign.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: The 100 Top Instagram Influencers’ Engagement Rates

Case Study: The 100 Top Instagram Influencers’ Engagement Rates

This post is the preface for our forthcoming 6-part case study series, "Instagram Influencer vs. Brand Channel Engagement Rates" where we share original market data and actionable insights. For the remainder of the series, latest news, and trends on top Instagrammers, YouTubers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Top Instagram Influencers vs. Brand Channel Engagement Rates: A 2016 Marketing Case Study Series

With the recent launch of Instagram Stories (a near copy-cat of rival Snapchat’s Stories), Facebook-owned Instagram is once again cementing its position as a dominant social media app and top publishing platform for brands, influencers, and users alike. In June 2016, Instagram reached 500 million monthly users with 300 million daily users, doubling upon itself in just 2 years. Since debuting Stories, Instagram has launched “Events” (a Snapchat Live-like feature), and users can now zoom in on all photos and videos.

Instagram Monthly User Growth 500 Million

Shortly after the launch of Instagram Stories, several top social media influencers lauded this new functionality as it enables them to post the type of popular Snapchat content all on one platform with added discoverability and audience reach benefits. Brands, too, have been quick to adopt Instagram Stories using it similarly to Snapchat yet reaching much more expansive audiences on their Instagram brand channels.

With a bevy of added features, functionality, and a large monthly active user base, it is likely that both brand and influencer channels will experience an increase in Instagram engagement rates. While there are several studies that exist detailing brands' engagement rates on Instagram, there is little to no data that demonstrate how top Instagram influencers' engagement rates compare.

This information is of value and significance to marketers seeking to advertise on Instagram with influencer marketing as a viable alternative to Instagram's native advertising options and/or to build/supplement a brand's owned media efforts. 

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

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