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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Case Study: MeUndies Gets Intimate With Influencers

Case Study: MeUndies Gets Intimate With Influencers

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Instagram Influencer Marketing Case Study: MeUndies Shows Off Fashionable Wares and Heartwarming Values

Alongside its mission to sell comfortable and stylish underwear, Silicon Beach brand, MeUndies, is also looking to share its values with the world. Using sustainable materials, working “with factories that take exceptional care of their employees,” and partnering with various causes, MeUndies marketing has made bold moves in its attempt to disrupt the undergarment industry.

meundies marketing

One of MeUndies’ latest gambits has been to transform their subscription model into something more meaningful and valuable for both consumers and the company. Launching memberships last year, MeUndies started offering new perks to their monthly customers in an attempt to improve relationships, drive sales, and gain new insights.

For its various business and social initiatives, the progressive garment brand has leveraged influencer marketing to engage existing and potential customers. Working with a diverse group of influencers on Instagram, MeUndies marketing has used influential figures to offer discounts, promote special prints, and show its support for communities and causes.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Hershey’s And Reese’s Pieces Enter The Twitch Arena

Case Study: Hershey’s And Reese’s Pieces Enter The Twitch Arena

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Twitch Influencer Marketing Case Study: Hershey’s & Reese’s Pieces Meet Ninja & Dr. Lupo

Twitch, once an unassuming livestreaming service for gamers, has grown to become the most dominant broadcasting platform for video games in the world over the last seven years. With 15 million daily active users, Twitch’s audience watches an average of 95 minutes of live broadcasts a day—fertile ground for companies seeking to expand their marketing strategies away from the other major social media platforms.

While Twitch has typically been used by companies to advertise gaming brands and products to its engaged user base, such has its popularity increased that brands outside gaming are more frequently looking to tap into its lucrative audience.

With 81.5% of viewers male and 55% between the ages of 18-34, Twitch’s audience represents a clear target for any marketers attempting to reach a demographic of young males. This has led mainstream brands, such as KFC, to view the platform as a valuable resource for their campaigns. TwitchCon 2018 also introduced new non-gaming brands into the Twitch arena, like Nissin Cup Noodles, Nerf, and Doritos.

Viewers on Twitch tend to form closer-knit communities than their counterparts on other networks. As a platform, Twitch allows uninhibited, real-time access to streamers while they play games—in contrast to the often highly produced content that audiences are familiar with on YouTube or Instagram. The authentic nature of Twitch’s platform and its top broadcasters (known as Partners) is its key selling point. Their audiences are more engaged, more loyal, and willing to invest in products played by streamers.

Related Post: The 10 Most Followed Twitch Influencers To Know Now
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

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Instagram Marketing Case Study: NYX Influencers Are To Die For In Halloween Promotion With DC Comics & Warner Bros.

With Instagram being the biggest platform for social media influencers, it should come as no surprise that the largest brands in the world are looking to harness its potential and bring the best and brightest figures under their umbrella for online marketing campaigns.

With 35% of Americans looking for costume inspiration online and an estimated $9 billion projected to be spent this Halloween, brands like NYX Cosmetics are scrambling to procure effective influencer strategies to take full advantage of the demand.

Within the makeup and beauty industry, Halloween is a significant event for consumers, with Google search interest up 200% for DIY makeup tutorial videos around the period. An effective influencer campaign can mean brands can get a slice of the lucrative pie.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Johnnie Walker Is A Step Ahead When It Comes To Micro-Influencers

Case Study: Johnnie Walker Is A Step Ahead When It Comes To Micro-Influencers

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Instagram Marketing Case Study: Over 100 Influencers Join Johnnie Walker In The Stride Towards Gender Equality

Influencer marketing on Instagram alone is set to surpass $2. 3 billion dollars by 2019. Large and small brands alike are continually developing strategies to draw customers in through influencer marketing efforts. Diageo brand, Johnnie Walker, has been using more than 1,000 social media influencers in global influencer marketing campaigns since 2016 to help tell the brand’s story and demonstrate brand promise through activism and progressive marketing.

The progressive brand’s ongoing “Keep Walking America” campaign pushes celebration for cultural progression and diversity, while recently spotlighting women’s equality with the limited launch of the Jane Walker label. According to Nielsen Spectra, 29% of scotch buyers are women, and women account for 24% of scotch sales. Although Johnnie Walker marketing approached gendered packaging with the knowledge of potentially sparking controversy, the 50% female-represented company has persisted in its campaign efforts against gender inequality by partnering with more than 100 female micro-influencers on Instagram.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Marriott International & SanDisk Europe Get Their Kicks On Route 66

Case Study: Marriott International & SanDisk Europe Get Their Kicks On Route 66

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Influencer Marketing Case Study: Marriott International & SanDisk Europe Navigate Influencer Marketing

Brands looking to get their messages out into the world are increasingly turning to influencer marketing as a means to reach their target audiences. However, in an ever-crowding space, with consumers placing a premium on authenticity and transparency, well-planned, crafted, and executed campaigns are more vital than ever.

Hospitality company, Marriott International, and technology enterprise, SanDisk, are no strangers to influencer marketing. Each has worked with influencers over the years in an effort to realize their individual brand and marketing goals.

For Marriott, the hospitality space is filled with competitors that keep active and relevant social media accounts. Looking for fans to replicate the journeys of the social media sensations they follow, charming images and videos of hotel destinations are regular features on popular travel, lifestyle, and other influencer feeds.

SanDisk’s products may not have the visual allure of a sprawling sunset or five-star suite, but their storage solutions offer people in the visual arts the ability to transfer and store the compelling images they record and produce. Looking to engage with various media enthusiasts, SanDisk has used influencer marketing to promote their technology products to today’s digital creatives.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Case Study: Olay’s Cause Marketing With Influencers

Case Study: Olay’s Cause Marketing With Influencers

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Influencer Cause Marketing Case Study: How Olay Achieved An Instagram Engagement Rate Higher Than 8%

Brands recognize that launching a cause marketing campaign enables them to tug at the heartstrings of a generation that values corporate social responsibility. To potentiate those effects, brands have connected their causes to influencers in the same camp. Influencer cause marketing helps brands harness the power of influential tastemakers while also defining their mission to support a cause near and dear to many consumers’ hearts.

Today, social media has given many movements the tools to spread their message with a resounding impact. Influencers add yet another layer, which is why many brands invest in this strategy to amplify their cause. Especially in a saturated digital environment, brands find it quite difficult to cut through the noise. Instagram, however, empowers brands by handing them a megaphone to reach their audience.

Within the beauty industry specifically, one can imagine how competitive the market is when it comes to promoting products that seem to make the same revelatory claims. In order to distinguish amongst a crowded space and drive ROI, beauty brands like Olay can leverage Instagram influencer marketing coupled with good old-fashioned cause marketing.

Related Post: Guide To Beauty Influencer Programs
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram & YouTube Influencer Case Study: Canon Vs. Nikon

Instagram & YouTube Influencer Case Study: Canon Vs. Nikon

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Instagram & YouTube Influencer Case Study: Canon Vs. Nikon Photography Influencers

It’s no secret that Canon and Nikon are competitors. But when it comes to concocting the secret sauce of both brands’ marketing strategies, it appears the photography product manufacturers tap the shoulders of social media influencers. While we don’t examine each brand’s influencer marketing as cohesive campaigns, we can gather insights into individual influencer initiatives to understand how each brand leverages and execute this tactic.

Examining Canon & Nikon Through The Lens Of Influencer Marketing

jamie chung canon

Canon has multiple Instagram accounts representing different countries across the globe, and each handle has worked with different sets of influencers. In one of their largest influencer initiatives in 2016, they launched the #TagYoureIt campaign in partnership with Jamie Chung and 11 other influencers. Since then, they’ve also partnered with Instagrammers, such as actress Zoe Kravitz, to support their #LiveForTheStory campaign, as well as talented photographers, like Chelsea Kauai, for their #ShootForGreatness campaign. Further, they’ve worked with YouTubers, like photographer, Jessica Kobeissi, for professional photoshoots and product reviews.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

Case Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

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Instagram Influencer Marketing Case Study: Bose Teams Up With Athletes, Music Artists, And Millennial Influencers

Many are familiar with Bose’s sleek and intelligently engineered audio equipment, which enhances listening experiences in homes, cars, studios, concerts, classrooms, and even work offices. Far fewer are familiar with how Bose designs such excellent product and then markets it. That’s because Bose tends to err on the side of secrecy and superiority, and perhaps even stubbornness when it comes to marketing. But Bose recently turned its attention to millennial influencers to stay in touch with this demographic.

nfl-team-bose

The ever-evolving consumer electronic market has forced Bose to confront critical questions regarding its plan to resonate with consumers, namely Millennials. Currently, trendy features like those you’ll find with their competitor, Beats By Dre, are in high demand amongst Millennials, and this generation frequently consults social media in pursuit of product information. Bose has struggled to satisfy the swath of younger consumers who rely on social media and millennial influencers to guide their buying decisions, and faces an onslaught of pressure to succumb to the new marketing landscape and become more relevant on social media.

In line with their mission to create an innovative culture to provide customized audio experiences, Bose has engaged with top-tier celebrities and athletes, along with large, well-regarded partners. In more recent marketing campaigns, Bose has a rich history in following the principles of teamwork and collaboration, which has led to partnerships with elite performers and the production of specialized audio solutions for the collaborative creators of the world.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers

Instagram Marketing Case Study: Chase Sapphire Markets To Millennials

Instagram Marketing Case Study: Chase Sapphire Markets To Millennials

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Instagram Marketing Case Study: Chase’s #SapphireOnLocation Credit Card Campaign

With tiers such as gold, platinum, titanium, and black, the financial industry has turned credit card ownership into a symbol of one’s status. Combined with perks such as miles, points, cash back, and discount offers, certain consumers have even developed a kind of loyalty to their credit card brand. Traditionally, however, this excitement has not translated to younger spenders. That is, until the Chase Sapphire card.

The Sapphire line has been uniquely popular among Millennials. Here, praise can be attributed to a team within JPMorgan that has looked to transform the mundanity of credit cards and point-earning into something more relevant to today’s spenders. Competing for attention in this space, however, have been prominent card companies like American Express that have conducted targeted outreach with younger consumers through their #AmexAccess campaign at events like Coachella.

In the case study below, we’ll take a look at how Chase used Instagram influencers to broadcast this message through their #SapphireOnLocation campaign.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

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Instagram Influencer Marketing Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Budweiser is one of the most recognizable beer brands in the world. Owned by Anheuser-Busch InBev (AB InBev), the multinational beverage conglomerate, Budweiser has a long history of sponsoring sports franchises, professional sporting events, and individual players. Past Budweiser sponsorships include the National Football League, British Basketball League, NASCAR, and Super Bowl.

A post shared by Rudy Mancuso (@rudymancuso) on

Budweiser premiered an international influencer marketing campaign to tie into its sponsorship of the 2018 FIFA World Cup Russia. FIFA and Anheuser-Busch InBev have a longstanding partnership dating back to the World Cup in 1986; Budweiser will also be the official alcohol supplier of the 2022 FIFA World Cup Qatar. The beer brand partnered with YouTube stars, professional soccer players, and media personalities to create branded reaction videos on Instagram.
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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

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