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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Are Fake Instagram Influencers Deceiving Brands?

Are Fake Instagram Influencers Deceiving Brands?

Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!

How Anyone Can Get Paid To Be An Instagram Influencer With $300 (or Less) Overnight

The Instagram influencer market size is currently $1 billion. That figure is set to double by 2019. With brands investing heavily in the influencer marketing space to reach millennial and Gen Z audiences on Instagram, some influencers are taking advantage of this market demand by buying fake followers and engagement to artificially inflate their clout.

While influencers both large and small are suspected of purchasing fake followers and engagement, this practice can be more lucrative and commonplace for smaller, starting, or micro influencers. To prove whether or not it's possible for accounts with fake followers and engagement to secure brand sponsorship deals, Mediakix created two fictitious Instagram influencer accounts grown completely with bought followers and engagement (likes and comments) and applied to campaigns on popular influencer marketing platforms.

To prove whether or not it's possible for accounts with fake followers and engagement to secure brand sponsorship deals, Mediakix created two fictitious Instagram influencer accounts grown completely with bought followers and engagement (likes and comments) and applied to campaigns on popular influencer marketing platforms.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing News, Instagram Influencers, Monetization, Social Media Influencers

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

Case Study: Airbnb’s Celebrity-Focused Instagram Marketing Strategy

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Case Study: How Airbnb Leverages The World’s Biggest Celebrities & Influencers On Instagram

In less than 10 years, Airbnb has grown from a startup that struggled to get funded to a $31 billion company that’s disrupting the hospitality industry and threatening the world’s top hotel chains. Its influencer marketing strategy is one factor that has helped fuel its rapid growth.

By collaborating with some of the world’s most famous celebrity influencers on Instagram, Airbnb has obtained broad exposure, reaching a total potential audience of nearly 1 billion Instagram users in the past two years. In this case study, we’ll examine Airbnb’s approach to influencer marketing and evaluate the campaign’s reach and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Case Study: Comparing How Timex & MVMT Watches Market With Instagrammers

Case Study: Comparing How Timex & MVMT Watches Market With Instagrammers

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Instagram Marketing Case Study: How Timex & MVMT Reached Audiences Over 2M in 1 Week

Influencer marketing on Instagram is now a $1 billion market, and has become central to many fashion brands’ marketing strategies. Some brands, such as Daniel Wellington, build their entire marketing plans around Instagram influencers. Relying exclusively on top influencers to market its products, Daniel Wellington was able to grow from a $15,000 startup company to one of the world’s hottest watch brands.

In this case study, we’ll analyze and compare how two other top watch brands, Timex and MVMT, approach the competitive Instagram influencer marketing space.

Both Timex and MVMT work extensively with lifestyle and fashion influencers to market their watches on Instagram. However, the two brands differ greatly in campaign content and messaging. We took a closer look at one week of each brand’s sponsored posts in order to compare key strategies, metrics, and results.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

Subaru’s #MeetanOwner Instagram & YouTube Marketing Campaign

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Case Study: How Subaru Dominated Instagram & YouTube With Top Social Media Stars

Subaru is one of the fastest growing companies in the U.S. auto industry, with sales up 10% this year. Recently, Subaru has been building upon its strong market presence using influencer marketing.

In this case study, we’ll explore why Subaru’s “Meet An Owner” campaign succeeded by examining three of Subaru’s most effective influencer partnerships.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

How Special K, Quaker, & Chobani Are Leveraging Social Media Influencers

How Special K, Quaker, & Chobani Are Leveraging Social Media Influencers

 For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

A Case Study Look: How Top CPG Brands Are Reaching Enormous Audiences On Instagram For Breakfast

CPG is notoriously one of the most highly competitive advertising categories. Americans spend $11 billion per year on cereal alone, causing intense brand rivalry within the enormous market for breakfast foods. While television commercials were once the norm for marketing breakfast foods, as TV viewership declines many CPG brands are turning to social media influencers to promote their products.

In this week’s case study, we’ll explore how three top CPG brands are reaching large audiences for breakfast through Instagram influencer marketing.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

What Is #Sponstagram And What’s In Store For Influencer Marketing On Instagram?

What Is #Sponstagram And What’s In Store For Influencer Marketing On Instagram?

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

#Sponstagram Is Changing The Marketing Landscape, But FTC Violations Are Changing Its Course

Sponsored content on Instagram is becoming as commonplace as brunch pics. Instagram has seen massive growth in the last year, adding over 200 million users and launching Instagram Stories, a Snapchat-like feature that, on its own, outscores Snapchat in daily active users. Going hand-in-hand with Instagram’s growth, the influencer marketing industry on Instagram has seen major gains.

Influencer marketing on Instagram alone will be a $1 billion industry in 2017 and is projected to increase to over $2 billion by 2019. Sponsored posts on Instagram, or #Sponstagram, is a major (and growing) phenomenon, which may lead to more regulation and monitoring from the Federal Trade Commission (FTC) and from Instagram itself.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

FTC vs. Warner Bros: The Critical Lessons Marketers Must Know

FTC vs. Warner Bros: The Critical Lessons Marketers Must Know

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What Marketers Can Learn From The Warner Bros. FTC Case

Sponsored social media posts have a profound impact on consumer habits, as evidenced by the fact that 74% of consumers now rely on social media when making purchasing decisions. As a result, influencer marketing is one of the most rapidly growing sectors of the advertising industry and is at least a $1 billion market on Instagram alone.

But the effect that social media influencers can have on their audiences comes with a responsibility to properly disclosure sponsored content. In the past year, the Federal Trade Commission (FTC) has been cracking down on influencers and brands who are not following its guidelines for disclosures, which play an important role in protecting consumers from deceptive advertising

Warner Bros. was one of the first companies examined under FTC scrutiny for proper disclosures on social media, but improper disclosure remains a serious problem. Over 90% of sponsored posts from top celebrities on Instagram violate FTC disclosure guidelines, making transparency on the platform a major problem. The good news is that marketers can learn a number of key lessons from the mistakes of companies like Warner Bros. In this case study, we’ll take a closer look at why Warner Bros. ran into trouble with the FTC and how marketers can avoid ending up in a similar situation.

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in blog, Influencer Marketing, Influencer Marketing Case Studies, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: How American Express Works With Top Instagram Influencers

Case Study: How American Express Works With Top Instagram Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

#AmexAmbassadors on Instagram Are The New Faces Of American Express

American Express is one of the biggest players in the world of advertising. Its ad spend is upwards of $2.4 billion annually, earning it a spot on AdAge’s list of world’s largest advertisers in 2016. With ten-figure ad spend, it’s no surprise that American Express has positioned itself at the forefront of the rapidly growing $1B Instagram influencer marketing industry.

In this case study, we explore how American Express leverages the influence of hundreds of top Instagram influencers "#AmexAmbassadors" in order to promote its Platinum card to consumers.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Lessons Learned From The Lord & Taylor FTC Case

Lessons Learned From The Lord & Taylor FTC Case

or the latest influencer marketing trends, news, resources, and case studies, subscribe to our weekly newsletter.

What The Lord & Taylor Case Can Teach Us About FTC Compliance In Influencer Marketing

Just over two years ago, department store Lord & Taylor partnered with Nylon and Instagram influencers for a marketing campaign to promote a specific piece — a paisley dress — from its new Design Lab. The dress appeared on 50 influencer channels on the same day, and Nylon ran an article and posted a photo to its own Instagram account promoting the dress.

This is the way of new media advertising. In order to reach consumers effectively, advertisers have to find them where they’re spending time. Native advertising on social media platforms and on publishing websites is an effective method for reaching audiences in a way that’s natural and targeted. But when it failed to require disclosures from its influencers and from Nylon, Lord & Taylor found out the hard way that native advertising isn’t exempt from the Federal Trade Commission (FTC) guidelines and regulations that protect consumers from deceptive advertising practices.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

Instagram Stories vs Snapchat Stories: Where Do Top Influencers Post More?

For the latest news and trends on top Instagrammers, Snapchatters, YouTubers, & bloggers, subscribe to our industry digest newsletter!

Top Snapchat Influencers Posted 25% More On Instagram Stories Across 30 Days [INFOGRAPHIC]

The introduction of Instagram Stories in August 2016 presented a major threat to Snapchat, crippling its user growth by 82% almost immediately. This month, Instagram stories reached 200 million daily active users, officially surpassing Snapchat in popularity just 8 months after its launch.

Users are shifting their attention to Instagram Stories en masse, which raises the question: have top Snapchat influencers shifted their attention, too?  

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