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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Case Study: Pet Influencers Cast As Dyson’s Instagram Influencers

Case Study: Pet Influencers Cast As Dyson’s Instagram Influencers

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Instagram Influencer Marketing Case Study: Dyson Branding Sniffs Out Pet Influencer Roster

While social media influencers have quickened their growth over the last few years, it may have escaped notice that humans aren’t the only beneficiaries of the booming market. Furry friends have been increasingly valuable commodities for marketers, with some pet influencers commanding thousands of dollars a post.

Brands far and wide, from Google to 20th Century Fox, have been partnering with pet influencers to take advantage of the undeniable influence of beloved pets. Universally loved and unlikely to cause trouble with unfiltered opinions, pet influencers present a unique opportunity for a diverse set of companies looking to resonate with audiences endeared by pets.

Dyson branding has used dog influencers in the past, predominantly featuring a playful tone that is typically a hallmark of these influencer campaigns. Pets make a natural fit for Dyson, a brand who features landing pages directly speaking to pet owners. Dyson markets its products as vacuums capable of heavy-duty chores, including the cleanup of the inevitable pet fur and other messes. As the Instagram user mark glides past 1 billion, Dyson is keen to target consumers (especially those with pets) to spread awareness and perhaps, some pet-induced humor.Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Gillette Gets Personal With Influencers

Case Study: Gillette Gets Personal With Influencers

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Instagram Influencer Marketing Case Study: Gillette Gifts Customized Shaves With Instagrammers

As the holiday season drew to a close and the commercial endeavors of America’s biggest brands wound down their Christmas operations, we at Mediakix thought there would be no better time than to look at an Instagram influencer marketing campaign that stood out from the crowd last year. We’ll be analyzing how Gillette’s marketing strategies pulled in social media influencers from summer last year through the holiday period, and more specifically, how the brand successfully harnessed Instagram’s thriving audience.

Previously, Gillette marketing has employed brand influencers on Instagram to compete with flourishing competition from direct-to-consumer brands such as Harry’s, Dollar Shave Club, and Billie, all of which have used social media marketing to great effect in recent years.

In response to these emerging brands and their adept use of social media marketing—often designed to take aim at Gillette, the Goliath of the business which has lost chunks of its market share—Gillette has honed its influencer marketing strategy by utilizing star power, including standout athlete influencers.

Gillette’s marketing strategy was very much in the same vein as previous years, using various influencer tiers to endorse their products in the run-up to the most lucrative season of the year for brands. To better understand the extended performance, let’s explore Gillette’s Instagram influencer marketing strategy.Read More>>

in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

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Instagram Influencer Marketing Case Study: Pottery Barn Marketing Decks The Halls With Boughs Of Holiday Home Bloggers

The holiday season brings about a spike in consumer spending that many brands look to procure. According to the buying guide, WeAreTop10, Americans spend more than $1 trillion on gifts during the holidays, with purchases by Gen Xers averaging $782, and Millennial spending averaging $609.

With more than three-quarters taking place online, social media platforms have become effective gateways for consumers to be exposed to different products and services. Influential bloggers, who balance long-form content on proprietary websites with short-form posts on social platforms, have become go-to resources for shoppers seeking information and inspiration. Leading up to and during the holidays, bloggers can be powerful voices to connect engaged consumers with brands looking to promote their wares.

Related Post: Most Notable Influencer Marketing Campaigns Of 2018

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in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

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A Year In Review: 2018's Most Outstanding Influencer Marketing Brand Case Studies

Happy Holidays from Mediakix! As we look forward to 2019, we’ve gathered our most popular influencer marketing case studies of 2018 that have helped inform the industry, highlighting the most successful advertisers, brands, and social media influencers. Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more. Check out our list of the top 21 influencer marketing case studies for inspiration in the upcoming year:
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: Segway-Ninebot Taps YouTube Tech Creators

Case Study: Segway-Ninebot Taps YouTube Tech Creators

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YouTube Influencer Marketing Case Study: Segway-Ninebot Skates With YouTube Creators

Segway’s revolutionary two-wheeled, self-balancing Personal Transporter (PT) went on sale to the public in November of 2002. The PT received considerable mainstream media buzz prior to the event, with Segway predicted to revolutionize personal transit in the years to follow.

A lot has changed since Segway’s first calls for a new world order in transportation. However, the PT was not the monumental success some had hoped, and the company was ultimately purchased by rival Ninebot in 2015. Advertising has also evolved since the premiere of Segway’s first people mover, with more ad dollars being shifted from television to digital, as well as the meteoric rise of social media influencers and influencer marketing.

segway marketing

Today, Segway-Ninebot’s line of personal vehicles includes different iterations of the hallmark PT, as well as go-karts, scooters, and their new self-balancing Drift W1 e-skates. As the company continues to push the bounds of transportation, Segway marketing has also adopted promotional practices that speak to new demographics and a new era in advertising.

Related Post: How YouTube Vloggers Are Changing Influencer Marketing

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Case Study: MeUndies Gets Intimate With Influencers

Case Study: MeUndies Gets Intimate With Influencers

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Instagram Influencer Marketing Case Study: MeUndies Shows Off Fashionable Wares and Heartwarming Values

Alongside its mission to sell comfortable and stylish underwear, Silicon Beach brand, MeUndies, is also looking to share its values with the world. Using sustainable materials, working “with factories that take exceptional care of their employees,” and partnering with various causes, MeUndies marketing has made bold moves in its attempt to disrupt the undergarment industry.

meundies marketing

One of MeUndies’ latest gambits has been to transform their subscription model into something more meaningful and valuable for both consumers and the company. Launching memberships last year, MeUndies started offering new perks to their monthly customers in an attempt to improve relationships, drive sales, and gain new insights.

For its various business and social initiatives, the progressive garment brand has leveraged influencer marketing to engage existing and potential customers. Working with a diverse group of influencers on Instagram, MeUndies marketing has used influential figures to offer discounts, promote special prints, and show its support for communities and causes.

Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Hershey’s And Reese’s Pieces Enter The Twitch Arena

Case Study: Hershey’s And Reese’s Pieces Enter The Twitch Arena

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Twitch Influencer Marketing Case Study: Hershey’s & Reese’s Pieces Meet Ninja & Dr. Lupo

Twitch, once an unassuming livestreaming service for gamers, has grown to become the most dominant broadcasting platform for video games in the world over the last seven years. With 15 million daily active users, Twitch’s audience watches an average of 95 minutes of live broadcasts a day—fertile ground for companies seeking to expand their marketing strategies away from the other major social media platforms.

While Twitch has typically been used by companies to advertise gaming brands and products to its engaged user base, such has its popularity increased that brands outside gaming are more frequently looking to tap into its lucrative audience.

With 81.5% of viewers male and 55% between the ages of 18-34, Twitch’s audience represents a clear target for any marketers attempting to reach a demographic of young males. This has led mainstream brands, such as KFC, to view the platform as a valuable resource for their campaigns. TwitchCon 2018 also introduced new non-gaming brands into the Twitch arena, like Nissin Cup Noodles, Nerf, and Doritos.

Viewers on Twitch tend to form closer-knit communities than their counterparts on other networks. As a platform, Twitch allows uninhibited, real-time access to streamers while they play games—in contrast to the often highly produced content that audiences are familiar with on YouTube or Instagram. The authentic nature of Twitch’s platform and its top broadcasters (known as Partners) is its key selling point. Their audiences are more engaged, more loyal, and willing to invest in products played by streamers.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

Case Study: NYX Launches Halloween DC Comics Contest With Beauty Influencers [Infographic]

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Instagram Marketing Case Study: NYX Influencers Are To Die For In Halloween Promotion With DC Comics & Warner Bros.

With Instagram being the biggest platform for social media influencers, it should come as no surprise that the largest brands in the world are looking to harness its potential and bring the best and brightest figures under their umbrella for online marketing campaigns.

With 35% of Americans looking for costume inspiration online and an estimated $9 billion projected to be spent this Halloween, brands like NYX Cosmetics are scrambling to procure effective influencer strategies to take full advantage of the demand.

Within the makeup and beauty industry, Halloween is a significant event for consumers, with Google search interest up 200% for DIY makeup tutorial videos around the period. An effective influencer campaign can mean brands can get a slice of the lucrative pie.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Infographics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Johnnie Walker Is A Step Ahead When It Comes To Micro-Influencers

Case Study: Johnnie Walker Is A Step Ahead When It Comes To Micro-Influencers

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Instagram Marketing Case Study: Over 100 Influencers Join Johnnie Walker In The Stride Towards Gender Equality

Influencer marketing on Instagram alone is set to surpass $2. 3 billion dollars by 2019. Large and small brands alike are continually developing strategies to draw customers in through influencer marketing efforts. Diageo brand, Johnnie Walker, has been using more than 1,000 social media influencers in global influencer marketing campaigns since 2016 to help tell the brand’s story and demonstrate brand promise through activism and progressive marketing.

The progressive brand’s ongoing “Keep Walking America” campaign pushes celebration for cultural progression and diversity, while recently spotlighting women’s equality with the limited launch of the Jane Walker label. According to Nielsen Spectra, 29% of scotch buyers are women, and women account for 24% of scotch sales. Although Johnnie Walker marketing approached gendered packaging with the knowledge of potentially sparking controversy, the 50% female-represented company has persisted in its campaign efforts against gender inequality by partnering with more than 100 female micro-influencers on Instagram.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Marriott International & SanDisk Europe Get Their Kicks On Route 66

Case Study: Marriott International & SanDisk Europe Get Their Kicks On Route 66

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Influencer Marketing Case Study: Marriott International & SanDisk Europe Navigate Influencer Marketing

Brands looking to get their messages out into the world are increasingly turning to influencer marketing as a means to reach their target audiences. However, in an ever-crowding space, with consumers placing a premium on authenticity and transparency, well-planned, crafted, and executed campaigns are more vital than ever.

Hospitality company, Marriott International, and technology enterprise, SanDisk, are no strangers to influencer marketing. Each has worked with influencers over the years in an effort to realize their individual brand and marketing goals.

For Marriott, the hospitality space is filled with competitors that keep active and relevant social media accounts. Looking for fans to replicate the journeys of the social media sensations they follow, charming images and videos of hotel destinations are regular features on popular travel, lifestyle, and other influencer feeds.

SanDisk’s products may not have the visual allure of a sprawling sunset or five-star suite, but their storage solutions offer people in the visual arts the ability to transfer and store the compelling images they record and produce. Looking to engage with various media enthusiasts, SanDisk has used influencer marketing to promote their technology products to today’s digital creatives.
Read More>>

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