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  Influencer Marketing Case Studies

Find the latest influencer marketing case studies for brands advertising with top social media influencers including YouTubers, Instagrammers, bloggers, and more. See detailed marketing metrics (KPIs), campaign objectives, reach, followers, and how each campaign performed.

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

Case Study: Starbucks Marketing Handcrafts Success With NYC Influencers For Its New Upscale Roastery

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Instagram Influencer Marketing Case Study: Starbucks Reserve Brings A Premium Coffee Experience To The Big Apple With Help From NYC Lifestyle Bloggers

Having helped turn specialty coffee into a tempting and permissible daily indulge, Starbucks has become a ubiquitous part of today’s on-the-go, cosmopolitan culture. In 2018, the Seattle-based drink giant generated $24.7 billion dollars in revenue, helping to make it the second most valuable worldwide fast-food brand—exceeded only by McDonald’s.

As the coffee chain market leader, Starbucks not only understands the food and drink industry, it’s also an expert at reaching and communicating with its customers as well. Using influencer marketing as one of its advertising methods, Starbucks has repeatedly created successful marketing campaigns across top social media platforms such as YouTube, Facebook, and Instagram using Starbucks influencers.
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Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

Case Study: TikTok Marketing Campaign Rides On Instagram Influencers’ Coattails

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Instagram Influencer Marketing Case Study: TikTok Marketing Campaign Cooks Up Delish Content With Popular Instagram Food Creators

TikTok is a video-centric social media app hot on the heels of popular platforms including YouTube, Snapchat, and of course, Instagram. Offering users the ability to express themselves through quick clips set to popular music (available via the platform’s expansive library), the app has become a fashionable channel for lip-syncing, dance, comedy videos, and more.

tiktok marketing campaign

Particularly popular with Gen Z, TikTok reported 500 million worldwide monthly active users in June 2018. The massive numbers have led popular influencers and celebrities on other social platforms to establish their presence on TikTok as well. In kind, advertisers looking to connect with fans have begun collaborating with top TikTok creators to ride on the success of the buzzy, meme-like network.Read More>>

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Case Study: Gymshark Influencers Dive Into TikTok Frenzy

Case Study: Gymshark Influencers Dive Into TikTok Frenzy

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Influencer Marketing Case Study: Gymshark Influencers Take A Bite Out Of TikTok

In September 2018, TikTok was the most downloaded social media app in the U.S. On a worldwide scale, the app achieved the same feat in Q4 2018. With more than 500 million global monthly active users, the rising short-form video network is now being included in conversations alongside more established platforms, such as Facebook, Instagram, Snapchat, and YouTube.

gymshark influencers

Businesses are also taking notice of TikTok’s potential as a marketing channel. On average, TikTok users are younger than other popular platforms while the community has a strong foundation in music (formerly Musical.ly). For fitness clothing brand, Gymshark, TikTok offers a means to reach and engage a distinct audience and demographics.

Founded in 2012, UK-based Gymshark came alive in the age of mobile social media. Utilizing influencer marketing to reach its customers, Gymshark has become an exciting global clothing competitor. The company reached 52.8 million in sales during the summer of 2018 and forecasts potential nine-digit revenue in the coming year. While companies capable of producing such numbers make many smart moves along their ascent, one of Gymshark’s go-to tools has been well-designed influencer marketing campaigns.Read More>>

in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

Case Study: Bumble Dubs Serena Williams Super Bowl Queen Bee

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Instagram Influencer Marketing Case Study: Bumble & Serena Williams Put The Ball #InHerCourt

Female-driven dating and networking app, Bumble, is a brand on a mission. Looking to encourage equality and shift gender dynamics, Bumble promotes itself as both a service and a movement.

Adept in the promotional tools of today, Bumble is no stranger to utilizing influencer marketing to broadcast its message. In the brand’s latest partnership with tennis phenom, Serena Williams, Bumble aired a commercial created entirely by women during Super Bowl LIII—the first in the game’s history.

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Case Study: Ancestry DNA Links Up With Instagram Influencers

Case Study: Ancestry DNA Links Up With Instagram Influencers

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Instagram Influencer Marketing Case Study: Ancestry Marketing Is Rooted In Influencers

If you found out your great-great-grandmother was born and raised in Dublin, would you be on the next flight to Ireland? Many Millennials are doing just that. Ancestry DNA has made it possible for anyone to track their lineage, not through paper but by blood. For less than the price of a ticket to Disneyland, anyone can discover the nuances of their genetic heritage. An intriguing prospect to begin with, Ancestry DNA propelled their service’s appeal to new heights by calling in the big guns—Instagram travel influencers.

ancestry marketing

Instagram influencers, like down-to-earth Millennial Zach Morris, have enormous appeal to young travelers, with over 40% of those under the age of 33 considering a destination’s “Instagrammability” when planning their next vacation. Ancestry marketing has capitalized on the travel influencer marketing trend, inspiring customers to use their Ancestry DNA test results to get in touch with their roots.Read More>>

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Case Study: Glasses Brand Warby Parker Partners With Eye-Conic Instagram Influencers

Case Study: Glasses Brand Warby Parker Partners With Eye-Conic Instagram Influencers

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Instagram Influencer Marketing Case Study: Instagrammers Shine Light On Warby Parker’s Vision

2019 is well underway, and with it comes heightened motivation for companies to up their content marketing game. Influencer marketing is one of the most effective methods brands have at their disposal, with 94% of marketers who use influencer marketing believing it can substantially surpass the success of traditional marketing. From Timex to Tiffany’s, companies have turned to influencers to help drive sales and cement their brand image among watchful consumers.

warby parker marketing

While some companies elect to work with a large number of high-reach influencers, a more compact approach can be similarly effective. Warby Parker, an American retailer of prescription eyewear founded in 2010, is worth $2 billion. Part of their success can be attributed to their work with niche Instagram and YouTube influencers. Warby Parker’s marketing strategy has a few unique characteristics that set it apart from the rest.Read More>>

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Case Study: Dunkin’ Donuts Brews Success With Nano-Influencers

Case Study: Dunkin’ Donuts Brews Success With Nano-Influencers

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Instagram Nano-Influencer Marketing Case Study: Dunkin’ Donuts Marketing Strategy Rallies Espresso Lovers With “Sipping Is Believing” Campaign

The influencer marketing industry is booming, with marketers doubling down on online personalities by the billions. Instagram’s position as the leading social media platform of influencer marketing is undisputed, with its most prominent stars earning tens of thousands of dollars a post. Brands have become increasingly comfortable, however, utilizing lesser-known mid-tier and micro-influencers in their campaigns in recent years.

Nano-influencers—social media users with 1,000 to 10,000 followers—have flown under the radar and have proved to be successful brand collaborators. While macro-influencers win out in terms of total engagement, smaller influencer tiers have established themselves as an effective option for influencer marketing campaigns of companies big and small.

With over 70 million donuts consumed last year and its status as the 5th largest seller of ground coffee, Dunkin’ Donuts is a veritable behemoth of the food and beverage industry. Last year, the company generated $300 million in coffee sales alone as it moves to target a younger, digitally-centric generation.

dunkin donuts marketing strategy

No surprise then, that Dunkin’—as it is being rebranded as—has scoped the potential of both nano- and micro-influencers to improve their social media engagement as part of their ‘coffee-first’ strategy to make headway into Starbucks’ popularity.

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Case Study: Pet Influencers Cast As Dyson’s Instagram Influencers

Case Study: Pet Influencers Cast As Dyson’s Instagram Influencers

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Instagram Influencer Marketing Case Study: Dyson Branding Sniffs Out Pet Influencer Roster

While social media influencers have quickened their growth over the last few years, it may have escaped notice that humans aren’t the only beneficiaries of the booming market. Furry friends have been increasingly valuable commodities for marketers, with some pet influencers commanding thousands of dollars a post.

Brands far and wide, from Google to 20th Century Fox, have been partnering with pet influencers to take advantage of the undeniable influence of beloved pets. Universally loved and unlikely to cause trouble with unfiltered opinions, pet influencers present a unique opportunity for a diverse set of companies looking to resonate with audiences endeared by pets.

Dyson branding has used dog influencers in the past, predominantly featuring a playful tone that is typically a hallmark of these influencer campaigns. Pets make a natural fit for Dyson, a brand who features landing pages directly speaking to pet owners. Dyson markets its products as vacuums capable of heavy-duty chores, including the cleanup of the inevitable pet fur and other messes. As the Instagram user mark glides past 1 billion, Dyson is keen to target consumers (especially those with pets) to spread awareness and perhaps, some pet-induced humor.Read More>>

in blog, Bloggers, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

Case Study: Gillette Gets Personal With Influencers

Case Study: Gillette Gets Personal With Influencers

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Instagram Influencer Marketing Case Study: Gillette Gifts Customized Shaves With Instagrammers

As the holiday season drew to a close and the commercial endeavors of America’s biggest brands wound down their Christmas operations, we at Mediakix thought there would be no better time than to look at an Instagram influencer marketing campaign that stood out from the crowd last year. We’ll be analyzing how Gillette’s marketing strategies pulled in social media influencers from summer last year through the holiday period, and more specifically, how the brand successfully harnessed Instagram’s thriving audience.

Previously, Gillette marketing has employed brand influencers on Instagram to compete with flourishing competition from direct-to-consumer brands such as Harry’s, Dollar Shave Club, and Billie, all of which have used social media marketing to great effect in recent years.

In response to these emerging brands and their adept use of social media marketing—often designed to take aim at Gillette, the Goliath of the business which has lost chunks of its market share—Gillette has honed its influencer marketing strategy by utilizing star power, including standout athlete influencers.

Gillette’s marketing strategy was very much in the same vein as previous years, using various influencer tiers to endorse their products in the run-up to the most lucrative season of the year for brands. To better understand the extended performance, let’s explore Gillette’s Instagram influencer marketing strategy.Read More>>

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Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

Case Study: Pottery Barn Adorns Blogger Homes For The Holidays

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Instagram Influencer Marketing Case Study: Pottery Barn Marketing Decks The Halls With Boughs Of Holiday Home Bloggers

The holiday season brings about a spike in consumer spending that many brands look to procure. According to the buying guide, WeAreTop10, Americans spend more than $1 trillion on gifts during the holidays, with purchases by Gen Xers averaging $782, and Millennial spending averaging $609.

With more than three-quarters taking place online, social media platforms have become effective gateways for consumers to be exposed to different products and services. Influential bloggers, who balance long-form content on proprietary websites with short-form posts on social platforms, have become go-to resources for shoppers seeking information and inspiration. Leading up to and during the holidays, bloggers can be powerful voices to connect engaged consumers with brands looking to promote their wares.

Related Post: Most Notable Influencer Marketing Campaigns Of 2018

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