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BMW's Instagram Influencer Marketing Campaign Features European Journey
This week's installment of our Best Brand Sponsored Instagram Post Series (see last week's here) features an innovative, cross-platform campaign approach from automaker, BMW. In addition to several car brands, many other top brands in all industries have partnered with popular social media influencers to create sponsored content that drives awareness and engagement in novel, relevant ways.
For the launch and debut of their new 7 Series, BMW partnered with top men's fashion and lifestyle blogger, Brian Sacawa of blog He Spoke Style (see our list of the top men's fashion bloggers here) and photographer Sezgin Yilmaz (with over 1.6 million followers on Instagram). BMW's #DrivingLuxury Instagram influencer marketing campaign, which chronicles blogger He Spoke Style road trip journey through Zurich, Milan, and Munich features a series of sponsored Instagram posts from both blogger and photographer in addition to several blog posts and a dedicated YouTube video.
To see BMW's YouTube video and brand sponsored Instagram posts with top blogger He Spoke Style, check out the rest of our "Best Instagram Influencer Marketing Series" post here:
in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers