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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

BMW’s Instagram Influencer Marketing Campaign

BMW’s Instagram Influencer Marketing Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

BMW's Instagram Influencer Marketing Campaign Features European Journey

This week's installment of our Best Brand Sponsored Instagram Post Series (see last week's here) features an innovative, cross-platform campaign approach from automaker, BMW. In addition to several car brands, many other top brands in all industries have partnered with popular social media influencers to create sponsored content that drives awareness and engagement in novel, relevant ways.

For the launch and debut of their new 7 Series, BMW partnered with top men's fashion and lifestyle blogger, Brian Sacawa of blog He Spoke Style (see our list of the top men's fashion bloggers here) and photographer Sezgin Yilmaz (with over 1.6 million followers on Instagram). BMW's #DrivingLuxury Instagram influencer marketing campaign, which chronicles blogger He Spoke Style road trip journey through Zurich, Milan, and Munich features a series of sponsored Instagram posts from both blogger and photographer in addition to several blog posts and a dedicated YouTube video.

To see BMW's YouTube video and brand sponsored Instagram posts with top blogger He Spoke Style, check out the rest of our "Best Instagram Influencer Marketing Series" post here:

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Most Popular Types Of YouTube Makeup Videos

YouTube Makeup Videos Most Popular Types

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

10 Most Popular Types Of Fashion & YouTube Makeup Videos

The beauty and fashion space has given rise to some of the most successful YouTubers, boasting big names like Zoella and Bethany Mota. Out of a fickle industry, these top YouTubers, fashion, and beauty influencers have emerged as trusted sources of information about what to wear for millions of consumers.

Recent studies show that millennials trust top YouTubers and vloggers to provide real, unbiased information about new consumer goods. This is especially true in the beauty and fashion world, where trends shift continuously and new brands/services/products are constantly available. As YouTube turned 10 this year, several types of YouTube fashion and beauty videos have emerged as mainstays for popular video formats.

Here are the 10 most popular types of fashion and YouTube makeup videos:

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in blog, Fashion Influencers, Influencer Marketing Top Lists, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Social Media Influencers Star In Mainstream Media

Social Media Influencers Break Into Mainstream Entertainment TV Movies

For the latest news and trends on top YouTubers, Instagrammers, Viners, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Social Media Influencers Are Now Being Cast In Major Mainstream Entertainment Roles

Recently, we wrote an article about how many mainstream/traditional entertainment brands are marketing to large online audiences by leveraging the reach of top YouTuber channels (e.g. Hunger Games with beauty guru Kandee Johnson, Selena Gomez on Lilly Singh's channel). With vast numbers of consumers turning to these social media influencers for advice on what's cool, movie studios are smartly teaming up with YouTube stars to spur interest in forthcoming blockbusters. YouTube's viewership is as large--and in certain demographics, larger--than traditional TV viewership. Collaborating with online creators to produce custom content is an effective way for these studios to generate buzz with a receptive audience of consumers.

More and more, we have seen that the opposite trend has also gained steam: now, many digital influencers are starring in mainstream entertainment media. As these social media stars oftentimes have farther-reaching engagement and better affinity than most "traditional" celebrities with today's audiences, the two media spheres have begun to merge. More viewers have come to expect the type free-reign, often quirky creativity that takes place online. In response, mainstream entertainment is developing more original, creator-driven and featured programming.

The times are changing: Social media stars have started crossing over into mainstream TV and film--and bringing their dollars with them. Here are a few notable examples of influencers making big-budget entertainment deals:

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Don’t Hire Social Influencers Based On Followers

Dont Hire Social Influencers Based On Followers Following Count

3 Reasons Why Hiring Social Influencers Based On Followers Could Backfire

From the biggest traditional retailers to CPG brands and Hollywood entertainment companies, everyone is hiring social influencers as a major part of their social marketing and advertising campaigns. With the massive adoption of social media platforms/channels (e.g. Instagram, YouTube, Snapchat) and avoidance or decline of TV by many affluential demographics, both direct-response and brand marketers are discerning how best to allot their advertising spend in the upcoming new year.

While the vast majority of marketers are increasing ad spend to social and digital media, many marketers are still unsure about how to best identify, hire, and collaborate with social influencers. Similar to the history of display ads (rendered almost obsolete by the mainstream adoption of ad blockers), where marketers first evaluated campaigns based on cost-per-impression (CPM - possible reach, visibility), then cost-per-click (CPC - action-driven), and finally, performance (actual conversions, sign-ups, profitable action), the process of evaluating and hiring social influencers is experiencing a similar developmental path.

Read on to see why marketers need to make these following critical considerations beyond a social influencer's follower count to best maximize ROI and create an effective influencer marketing strategy prior to hiring (for our 10-step process guide, check out our white paper here):
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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

YouTube Video Marketing With Top YouTubers

Viral Video Marketing With Top YouTubers Colgate Smile Show

For the latest news and marketing trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

How The Best Brands Create Standout YouTube Video Marketing Campaigns With YouTubers

For this week's installment of how brands are marketing with YouTubers (check out last week's with online learning service Lynda.com), we take a look at three well-known brands: Coca-Cola, Casper, and Colgate. While these three brands represent advertisers from different categories, all brands created effective YouTube video marketing with the aid of top YouTubers for their respective advertising campaigns.

Although standout or "viral" videos are the result of a wide variety of factors, partnering and collaborating alongside popular YouTubers and experienced YouTube influencer agencies can greatly increase your brand's chance of success. Oftentimes, top Youtubers are innately adept at creating content that travels and is shareable or "viral" in nature. Similarly, long-established YouTube influencer agencies have years of experience orchestrating the best video marketing strategies with both YouTube content creators and major brands (see our video post here for "How Brands Should Not Engage With Social Media Stars").

To see how these big brands are creating strategic YouTube video marketing campaigns with popular YouTubers, check out these brand-sponsored examples here:

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Best Instagram Campaigns – Brand Sponsored Posts

Best Instagram Campaigns Brand Sponsored Posts Logan Paul Dunkin Donuts

For the next installment of our Best Instagram Campaigns Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Instagram Campaigns - Brand Sponsored Posts From Top Viners, Bloggers & YouTubers

Although Instagram recently opened their Sponsored Ad platform for all businesses "big and small," many of Instagram's prime demographics and market have already voiced their disdain for the platform's native ad increase. In a recent market research study, VentureBeat found that more than 50% of Instagram users hate seeing more Sponsored ads.

For the first installment of our Best Instagram Campaigns Series, we take a look at some of the most recognizable brands opting to sponsor Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's Sponsored Ads. While there are many brands marketing with creators on Instagram, the following curated examples represent the best Instagram campaigns for standout, creative brand integrations with adjoining social engagement (see our post here for why social media engagement matters for sponsored content).

See which brands and creators collaborated for this week's best Instagram campaigns - brand sponsored posts:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How Social Media Influencers Are Driving Ecommerce For Retail Marketing

Retail Marketing With Social Media Influencers Driving Ecommerce Sales

See popular YouTuber Casey Neistat's video for J.Crew below plus many other brand-influencer campaign examples below. For the latest authoritative marketing news, trends, and stats on social media stars, subscribe to our industry digest newsletter today!

5 Ways Social Media Stars Are Driving Ecommerce For Retail Marketing

In a recent 2015 study analyzing how the biggest brands advertise with influential bloggers, five out of the top ten brands included traditional, "brick and mortar" retailers (Nordstrom, Target, Old Navy, Express). Amidst much newer startups and solely ecommerce businesses (e.g. Blue Apron, NatureBox, and ShopStyle), the study brings to light how traditional retailers are driving ecommerce sales by partnering with popular social media stars to reach vast audiences who already shop and browse online.

Fortune's recent market study with eMarketer identifies the largest brick and mortar retailers competing with ecommerce leader, Amazon. As Amazon's direct and closest competitors, several of these traditional retailers included in Fortune's study (including Nordstrom and Target in top ten blog advertisers) are engaging with top bloggers, Instagrammers, Snapchatters, and YouTubers to drive conversions online for retail marketing.

As an emerging and high ROI channel for retail marketing, many traditional brick and mortar retailers (e.g. Lord & Taylor, Dick's Sporting Goods) are partnering with top digital influencers for longer-term collaborations oftentimes resulting in completely sold-out items. See how these brands are working with popular social media stars to effectively drive ecommerce for their retail marketing campaigns here:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Monetization, Social Media Influencers, Sponsored Content With Influencers

What Can Agencies Learn From Essena ONeill, Instagram Star, Quitting Social Media?

Essena ONeill Social Media Meltdown What Agencies Can Learn

via Essena Oneill's Vimeo

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

What Can Brands, Agencies Glean From Essena ONeill's Social Media Meltdown?

While some may argue that much of Essena ONeill's social media meltdown can be attributed to naiveté, is there indeed an overarching lesson to be learned for agencies seeking to commercialize the massive followings of social media stars? As new content continues to surface surrounding Essena ONeill's backstory and the dust/backlash (see video below) continues to settle on her social outburst, we look at the industry factors affecting both sides (both digital content creators and the agencies involved), and what the major takeaways are for brand-creator collaborations.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Instagram Influencers, Online Video Marketing, Social Media Influencers

Top Fashion Bloggers On Snapchat To Follow

Fashion Bloggers Influencers On Snapchat To Follow

image via Sea of Shoes

Subscribe to our industry digest for the latest news and trends on top bloggers, YouTubers, Instagrammers, and Snapchatters!

The 9 Best Fashion Bloggers On Snapchat To Follow

From front row seats at marquee fashion events to headlining and speaking at business industry events, top fashion bloggers are the tastemakers that revolutionize and set the trend for brands and consumers, alike. With over 100 million daily active users and 4 billion daily video views, Snapchat is the latest social media platform consumed by a user base that's largely (71%) below 34 years old. Similar to growing their audiences on newer media platforms including YouTube, Instagram, and previously Facebook, many top fashion bloggers are doing the same on Snapchat.

Many fashion brands including Burberry and Rebecca Minkoff are now debuting complete fashion collections first on Snapchat and partnering with high-reach fashion bloggers to share the latest items, feature a Snapchat takeover, or drive targeted traffic/awareness to sales or dedicated landing pages for Snapchat marketing campaigns.

Check out these top fashion bloggers on Snapchat and get a glimpse of what they post about on their channel. Here are the 9 top fashion bloggers on Snapchat:

Best Fashion Bloggers On Snapchat To Follow Chriselle Lim

Chriselle Lim (chrisellelim), of The Chriselle Factor, is a Los Angeles-based fashion blogger. Her Snapchat provides a glimpse into her personal and professional life, often focusing on her family and life as a top fashion blogger. She frequently features her daughter and behind-the-scenes snaps. Lim also uses Snapchat to promote her brand collaborations, such as Estee Lauder and Dior.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

Do Brands Prefer Digital Influencers Over Celebrities?

Digital Influencers Preferred By Brands Over Celebrities

images via FunForLouis

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Brands Prefer Digital Influencers Over Celebrities

Celebrities have long been a prominent part of the marketing landscape. For decades, brands have tried their best to get the world’s most recognizable stars to be a part of their campaigns, many allocating millions upon millions of dollars to securing the right celebrity endorsement. As social media marketing channels and platforms amassed substantially large user bases (YouTube has over a billion users, Instagram recently broke 400 million monthly active users), brands began looking to digital influencers or social media stars to produce unprecedented levels of social engagement for targeted advertising campaigns online.

In conjunction with Entertainment Weekly's 25th anniversary, the publication celebrated with their EW Fest, which featured a dedicated panel of digital influencers who are changing the face of the Internet. The takeaway? The entire concept of "celebrity" is changing. As EW Fest panelist and Vine star Marcus Johns puts it, “social media has leveled the playing field. There’s this element of ‘Hey, I can be that too.’” Similarly, top entertainment and business publications (including Variety's "Digital Stars Popularity Grows Versus Mainstream Celebrity" and Forbes) have been profiling the massive growth and influence of digital influences over celebrities and, many traditional Hollywood agencies are now securing top digital creators as a mainstay of their talent roster.

Smart marketing managers are taking note of this industry-wide shift. When it comes to campaign strategy and performance, it's difficult to compete with the digital influencers of today in terms of channel reach and audience engagement. Here are a few reasons why brandsprefer working with digital influencers and social media stars over high-profile celebrities:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

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