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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

Influencer Spotlight: Jessica Ricks ‘Hapa Time,’ Top Social Media Influencer

Hapatime Interview Jessica Ricks Fashion Blogger Instagrammer

Subscribe to our industry digest for the latest news, interviews, and trends on top YouTubers, Instagrammers, Facebook creators, bloggers, & Snapchatters!

Spotlight Interview With Jessica Ricks, Top Fashion Blogger & Instagram Influencer

With nearly 600,000 followers on Instagram on her channel hapatime and one of the industry's top fashion blogs hapatime.com, Jessica Ricks is a social media force to be reckoned with. Hailing from the Bay Area of California, Jessica always had an inclination for aesthetics, explaining that she wanted to be an interior designer or a book illustrator when she was young. Jessica discovered her affinity for fashion blogging in 2011 with Chictopia, and has since expanded her work into beauty and travel.

Jessica has been sponsored by well-known brands including Nordstrom, Macy’s, Forever 21, Asos, Express, and more. Check out our exclusive interview with Jessica as she shares the ins-and-outs of fashion blogging, social media, and where her career path is headed.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Are Top Fashion Bloggers Destroying The Fashion Industry?

Top Fashion Bloggers Fight Back Against Fashion Brands Industry Vogue

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Top Fashion Bloggers Are "Heralding The Death Of Style"

The meteoric rise of blogs and social media platforms has led to massive changes in how consumers make purchasing decisions, and nowhere is this shift more pronounced than in the fashion industry. Today, fashion-focused bloggers, Instagrammers, YouTubers, and Snapchat stars command an increasing level of influence on where their social media audiences shop and what they wear, leading fashion incumbants—specifically, editors of top fashion magazines and executives at high fashion companies—to blame the actions of social media stars for slipping sales and underperforming products.

Is there any validity to their complaints, or are these bygone "gatekeepers" of fashion simply upset for being left out of the conversation?Read More>>

in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Case Study: The 100 Top Instagram Influencers’ Engagement Rates

Case Study: The 100 Top Instagram Influencers’ Engagement Rates

This post is the preface for our forthcoming 6-part case study series, "Instagram Influencer vs. Brand Channel Engagement Rates" where we share original market data and actionable insights. For the remainder of the series, latest news, and trends on top Instagrammers, YouTubers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Top Instagram Influencers vs. Brand Channel Engagement Rates: A 2016 Marketing Case Study Series

With the recent launch of Instagram Stories (a near copy-cat of rival Snapchat’s Stories), Facebook-owned Instagram is once again cementing its position as a dominant social media app and top publishing platform for brands, influencers, and users alike. In June 2016, Instagram reached 500 million monthly users with 300 million daily users, doubling upon itself in just 2 years. Since debuting Stories, Instagram has launched “Events” (a Snapchat Live-like feature), and users can now zoom in on all photos and videos.

Instagram Monthly User Growth 500 Million

Shortly after the launch of Instagram Stories, several top social media influencers lauded this new functionality as it enables them to post the type of popular Snapchat content all on one platform with added discoverability and audience reach benefits. Brands, too, have been quick to adopt Instagram Stories using it similarly to Snapchat yet reaching much more expansive audiences on their Instagram brand channels.

With a bevy of added features, functionality, and a large monthly active user base, it is likely that both brand and influencer channels will experience an increase in Instagram engagement rates. While there are several studies that exist detailing brands' engagement rates on Instagram, there is little to no data that demonstrate how top Instagram influencers' engagement rates compare.

This information is of value and significance to marketers seeking to advertise on Instagram with influencer marketing as a viable alternative to Instagram's native advertising options and/or to build/supplement a brand's owned media efforts. 

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Raven Elyse TV, Fashion & Beauty YouTuber

Raven Elyse TV YouTuber Interview

Spotlight Interview With Top YouTube Beauty & Fashion Influencer, Raven Elyse

Since joining the YouTube community in 2013, Raven Elyse has garnered nearly 400k subscribers on her YouTube channel RavenElyseTV, with more than 27.5 million total video views. As a fashion and beauty specialist, Raven’s video tutorials cover hair and makeup tricks as well as a style lookbooks. In her weekly lifestyle vlog, Raven goes over the events of her week along with updates on her baby, Ziya. Raven exhibits an accessible lifestyle that the everyday girl can relate to. She has previously collaborated with brands including GlassesUSA.com, ThredUp, and more.

Check out Raven's exclusive interview with Mediakix as she shares on her vlogging start, favorite types of YouTube videos to make, what she looks for in brand collabs, motherhood, and more:

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Instagram Marketing Case Study: How Chanel Wins On Instagram

Instagram Marketing Case Study: How Chanel Wins On Instagram

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Marketing Case Study: How Chanel Outpaces The Competition With Instagram

For fashion-focused brands, Instagram provides the best engagement rate of any social media platform and gives companies the perfect outlet to showcase their visually-appealing products. A recent L2 study found that, of all social media interactions that took place at the Fall 2016 New York Fashion Week, 97% occurred on Instagram (Digiday). To leverage the platform's high engagement rates and build anticipation for the release of their new No. 5 L’Eau perfume (to be released in September), iconic brand Chanel invited top Instagram influencers to the company's beautiful production facility in the South of France for a perfectly Instagrammable retreat.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers

How Zara Became One Of The Best Brands On Instagram

How Zara Became One Of The Best Brands On Instagram

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The Best Brands On Instagram: How Zara Got 10M Instagram Followers

In 2015, "fast-fashion" clothing retailer Zara netted $2.3 billion in annual profits, making it one of the most successful retail companies in the world (Fortune). With over 10 million Instagram followers, astonishing growth rates (Zara's Instagram has added 4.6 million followers in 8 months), and posts that garner thousands of likes and hundreds of comments each, Zara seems to have mastered Instagram marketing as well, leading many brands to inquire about—and try to replicate—the fashion retailers social media success.

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in blog, Fashion Influencers, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Best Snapchat Accounts To Follow: Models Edition [INFOGRAPHIC]

Best Snapchat Accounts To Follow Swimsuit Fashion Models

For the latest news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

The 10 Best Snapchat Accounts to Follow For Top Models 

With over 10 billion video views per day, Snapchat has officially usurped Facebook as the champion of online video and become one of the most popular social media apps among young audiences, especially millennials and teens. With a host of platform-specific features (geotags, face-mapping filters, and Stories), Snapchat allows its users to creatively share their lives in ways that no other social app offers (see our comparison infographic "Instagram vs. Snapchat: Who Wins?" here). Now, as models like Gigi Hadid and Kendall Jenner become household names, these international celebrities are turning to Snapchat to share their daily lives in real-time and connect with their fans and followers on a personal level.
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in blog, Fashion Influencers, Snapchat Influencers, Social Media Influencers

Coachella 2016 Marketing Case Study [PDF Download]

Coachella 2016 Marketing Case Study [PDF Download]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Coachella 2016 Marketing Case Study Look: American Express, Revolve & Lokai [PDF Download]

With hundreds of thousands of attendees and social media audiences that number in the millions (in 2015, Coachella's Snapchat Story reached 40 million users), the 2016 Coachella Music and Arts Festival has become the ideal place for companies looking to increase brand awareness and engage the event's large, millennial audiences through official sponsorships, brand-sponsored parties, and/or influencer marketing campaigns.

In our Coachella influencer marketing case study, we examine how three different brands—official Coachella sponsor American Express, big non-sponsor retailer Revolve Clothing Co., and small accessory-maker Live Lokai—developed and implemented distinctive strategic influencer campaigns at Coachella 2016.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Infographics, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top Instagram Accounts To Follow Lists

Top Instagram Accounts To Follow List Instagrammers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Top Instagram Accounts For Travel, Adventure, Fashion, Food, & More

Instagram is no longer simply a photo-sharing app; it's now a cultural phenomenon. Today, over 400 million people regularly visit the Facebook-owed app to see aspirational, inspirational, entertaining, or informative images and/or videos published by Instagram's most popular content creators (called "Instagrammers"). Because these top Instagram accounts attract the attention (and influence the purchasing decisions) of millions of engaged users, brands looking to market to the platform's largely millennial consumer base are increasingly leveraging the reach and relationship Instagrammers have with their followers to develop influencer marketing campaign strategies that increase brand awareness, drive sales, and see great returns on marketing investments (ROIs).Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

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