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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

How Zara Became One Of The Best Brands On Instagram

How Zara Became One Of The Best Brands On Instagram

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

The Best Brands On Instagram: How Zara Got 10M Instagram Followers

In 2015, "fast-fashion" clothing retailer Zara netted $2.3 billion in annual profits, making it one of the most successful retail companies in the world (Fortune). With over 10 million Instagram followers, astonishing growth rates (Zara's Instagram has added 4.6 million followers in 8 months), and posts that garner thousands of likes and hundreds of comments each, Zara seems to have mastered Instagram marketing as well, leading many brands to inquire about—and try to replicate—the fashion retailers social media success.

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in blog, Fashion Influencers, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Best Snapchat Accounts To Follow: Models Edition [INFOGRAPHIC]

Best Snapchat Accounts To Follow Swimsuit Fashion Models

For the latest news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

The 10 Best Snapchat Accounts to Follow For Top Models 

With over 10 billion video views per day, Snapchat has officially usurped Facebook as the champion of online video and become one of the most popular social media apps among young audiences, especially millennials and teens. With a host of platform-specific features (geotags, face-mapping filters, and Stories), Snapchat allows its users to creatively share their lives in ways that no other social app offers (see our comparison infographic "Instagram vs. Snapchat: Who Wins?" here). Now, as models like Gigi Hadid and Kendall Jenner become household names, these international celebrities are turning to Snapchat to share their daily lives in real-time and connect with their fans and followers on a personal level.
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in blog, Fashion Influencers, Snapchat Influencers, Social Media Influencers

Coachella 2016 Marketing Case Study [PDF Download]

Coachella 2016 Marketing Case Study [PDF Download]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Coachella 2016 Marketing Case Study Look: American Express, Revolve & Lokai [PDF Download]

With hundreds of thousands of attendees and social media audiences that number in the millions (in 2015, Coachella's Snapchat Story reached 40 million users), the 2016 Coachella Music and Arts Festival has become the ideal place for companies looking to increase brand awareness and engage the event's large, millennial audiences through official sponsorships, brand-sponsored parties, and/or influencer marketing campaigns.

In our Coachella influencer marketing case study, we examine how three different brands—official Coachella sponsor American Express, big non-sponsor retailer Revolve Clothing Co., and small accessory-maker Live Lokai—developed and implemented distinctive strategic influencer campaigns at Coachella 2016.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Infographics, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top Instagram Accounts To Follow Lists

Top Instagram Accounts To Follow List Instagrammers

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Top Instagram Accounts For Travel, Adventure, Fashion, Food, & More

Instagram is no longer simply a photo-sharing app; it's now a cultural phenomenon. Today, over 400 million people regularly visit the Facebook-owed app to see aspirational, inspirational, entertaining, or informative images and/or videos published by Instagram's most popular content creators (called "Instagrammers"). Because these top Instagram accounts attract the attention (and influence the purchasing decisions) of millions of engaged users, brands looking to market to the platform's largely millennial consumer base are increasingly leveraging the reach and relationship Instagrammers have with their followers to develop influencer marketing campaign strategies that increase brand awareness, drive sales, and see great returns on marketing investments (ROIs).Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

How Alcohol Brands Are Advertising With Social Media Influencers

Happy St. Patrick's Day from Mediakix! For the latest marketing news and trends on top Instagrammers, YouTubers, & Snapchatters, subscribe to our industry digest newsletter!

St. Patrick's Day Edition: Alcohol Brands Get Creative With Influencer Marketing

Alcohol advertising has been rising steadily for decades—according to a study by the University of Texas, beer, wine, and spirit company ad spending has increased by an average of 10% per year over the last forty years (Adweek). As social media platforms like Instagram, Facebook, YouTube, and Twitter become better at identifying user age and establishing safeguards to protect young audiences, alcoholic beverage brands are diverting more of their marketing budgets to digital advertising in an effort to engage audiences that now spend hours a day on social media platforms. In honor of St. Patrick's Day, we take a look at how some of the world's biggest alcohol companies are partnering with magnetic Instagrammers to creatively market their brands—and the lifestyles associated with those brands—to consumers.Read More>>

in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Digital Influencers vs. Celebrities: Who Wins?

Digital Influencers Versus Celebrities Brand Marketing

Digital Influencers Best Celebrities For Accessibility, Authenticity, & Engagement

As more companies and brands are choosing digital influencers to be the face of their brands, marketers are seeing a shift in who consumers look to for the latest trends, products, and lifestyle aspiration. According to a recent eConsultancy survey, nearly 60% of fashion and beauty brands have an influencer marketing strategy in place, and a further 21% plan to invest in one in the next 12 months. Now, entertainment celebrities who used to influence purchasing decisions with name recognition alone are taking a backseat to top fashion bloggers and Instagram stars.
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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

Best Sponsored Instagram Posts

Best Sponsored Instagram Posts Brand Campaign Series

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

5 Best Sponsored Instagram Posts From Brands & Top Instagrammers

In this week's installment of the "Best Sponsored Instagram Posts" series, we shine a spotlight on the most stylish and striking brand-influencer collaborations we saw in December. There are many brands that are launching Instagram campaigns to engage with young audiences, gain relevance, and to refresh their image as savvy companies. These, however, are the ones that stand out to us—for their deft partnerships, attractive visuals, and clear messaging.

If this is your first time tuning in for our Best Sponsored Instagram Posts weekly series, here's what we've recently covered:

Be sure to tune in for next week's installment and check out this week's best sponsored Instagram posts from Westin Hotels, Abercrombie, and more:

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Sponsored Content With Influencers

Nespresso’s Instagram Influencer Marketing Campaign

Instagram Influencer Marketing Campaign Example Nespresso

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

How Luxury Coffee Brand Nespresso Does Instagram Influencer Marketing

Nespresso recently launched their Instagram influencer marketing campaign to make their product line known to a younger generation of coffee drinkers. Until now, the Swiss brand's marketing strategy has been focused on its native Europe audience, where George Clooney has long acted as its spokesperson. Clooney recently appeared in a much-discussed TV ad spot (the first ever U.S. commercial to feature the A-list actor). To see whether brands prefer digital influencers or celebrities, check out our article here. In contrast to its European market, Nespresso's United States presence has been limited to higher-end department stores like Bloomingdale's and dedicated retail spaces in ritzy neighborhoods like Beverly Hills.

Similar to other prestige brands like BMW (see their latest Instagram influencer marketing campaign here), Nespresso's online push with popular social media app Instagram is intended to amplify the brand's reputation and increase engagement with millennial consumers while still maintaining its high-end appeal. Instagram is not only a top used social media app for many important demographics, but according to Forrester Research, Instagram has the best social engagement for brands by a significant margin.

Read our post here to see Nespresso's Instagram influencer marketing campaign examples. For detailed information on how brands like Nespresso execute influencer marketing campaigns, download our free whitepaper guide.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top YouTube Beauty Gurus To Watch

Top YouTube Beauty Gurus

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

7 Breakout YouTube Beauty Gurus Who Need To Be On Your Radar

It should be no surprise that YouTube changed the beauty industry in a big way—and vice versa. When Michelle Phan began posting beauty tutorials on the site in 2007, she was actually building an entirely new profession: the YouTube beauty guru. Phan is credited as one of the first YouTube influencers, and she has built a booming business empire out of the online beauty sphere she helped create. Though Phan's YouTube channel is still going strong, she now divides her time between her channel and other endeavors like ipsy, the beauty subscription service she runs.

There is, of course, no shortage of talent on YouTube. A whole new generation of top YouTube beauty gurus or beauty vloggers is following in her footsteps by contributing to YouTube's flourishing beauty community and creating some of the most popular YouTube beauty and makeup videos today.

Read on to find out our 7 favorite breakout YouTube beauty gurus:

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in blog, Fashion Influencers, Influencer Marketing News, YouTube Influencers

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