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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: YouTube Tests Messaging, Snapchat’s Universal Search, & More

This week, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into YouTube’s newest social networking features, Facebook’s rivival, D&G’s and MAC’s influencer campaigns, and more:

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in blog, Facebook, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Social Media Influencers

Top 10 Female Travel Instagram Accounts To Follow

Top 10 Female Travel Instagram Accounts To Follow

For the latest news and trends on top Instagrammers, bloggers, YouTubers, Facebook stars, & Snapchatters, subscribe to our industry digest newsletter!

The World's Best Female Travel Instagrammers, Bloggers & Accounts To Follow

Instagram recently hit 600 million users before the start of 2017—up 100 million just in the last 6 months (Instagram Blog). While Instagram's growth can in part be attributed to the roll out of "new" features (it's adapted over from rival Snapchat), its mainstream adoption and engagement is spurred on by top power users namely Instagram influencers, social media stars, and celebrities.

Instagram's popularity as one of the world's top social media platform for capturing and sharing photos/videos has helped many image-centric categories, interests, and accounts reach acclaim with millions. With its jaw-dropping scenescapes, wanderlust, and insider views, travel Instagrammers, bloggers, and accounts have become highly-sought after by audiences and brands alike.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Instagram Case Study: Maybelline’s Fashion Week Influencer Campaign

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing!

Instagram Case Study: How Maybelline Got Nearly 3.6 Million Likes During New York Fashion Week

Social media influencers have overthrown the beauty industry. Gone are the once-coveted celebrities and senior makeup artists. In are the social media stars with followings in the millions and content that spans for hours. Nonetheless, while there is an undeniable movement towards social media influencers as brand ambassadors and promoters, tension is still evident between the makeup industry’s traditions and the social media industry’s revolution (New York Times).

One brand in particular, Maybelline, has boldly thrust these two components together. Not only did Maybelline’s 2016 Fashion Week marketing campaigns capture audiences throughout social media, they also successfully encapsulated a seamless integration of influencers into a traditionally rigid and hierarchical industry. In our influencer marketing case study series, we go over Maybelline’s Instagram Fashion Week campaigns and break it down by brand goals, marketing approach, and results.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Brands Work With Influencers On Holiday Marketing Campaigns

Holiday Marketing Campaigns Brands Advertising With Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Learn How Brands Are Working With Influencers On This Year's Holiday Marketing Campaigns

It’s definitely the most wonderful time of the year for the advertising industry. The holidays represent a crucial time for businesses and marketers to reach audiences. Whether consumers are affected by the general spirit of giving or a driving need to spend, advertising during the season often see increases in important ad metrics and indicators of sales. As seen from 2015, ad impressions increased by 50%, click-through rates increased by 100%, direct traffic experienced an upshot of 150%, and conversion rates rose by 60% (Kissmetrics).

Nonetheless, some marketers are still facing issues reaching key audiences during the holidays. Increased competition during the last quarter among brand advertisers has traditionally made ad space during the holidays more expensive (Marketing Land). Even more, amongst the plethora of emotionally charged stories, marketers still have to fight to create the most compelling content. Influencer marketing can be an effective strategy to overcome these issues. Here's why and how it can fit into a holiday marketing campaign.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News: TV On YouTube, Snapchat Dominates For Teens, More

Influencer Marketing News YouTube Carries TV Snapchat Teen Popularity

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Roundup: Snapchat Is A New Leader, YouTube's New TV Content, & More

This week on the Mediakix blog, we showed you how a beer brand partnered with a famous doctor on Instagram and how the Masterminds movie used social media stars for their marketing campaign. Additionally, we took a look at one of the dominant sports categories on social with the top 20 soccer stars to follow on Instagram (infographic), and interviewed top fashion bloggers and social media influencer, Jessica Ricks of Hapa Time.

Today’s Friday roundup of influencer marketing news will dive into YouTube’s new televised content, Snapchat’s burgeoning popularity, and more:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Spotlight: Jessica Ricks ‘Hapa Time,’ Top Social Media Influencer

Hapatime Interview Jessica Ricks Fashion Blogger Instagrammer

Subscribe to our industry digest for the latest news, interviews, and trends on top YouTubers, Instagrammers, Facebook creators, bloggers, & Snapchatters!

Spotlight Interview With Jessica Ricks, Top Fashion Blogger & Instagram Influencer

With nearly 600,000 followers on Instagram on her channel hapatime and one of the industry's top fashion blogs hapatime.com, Jessica Ricks is a social media force to be reckoned with. Hailing from the Bay Area of California, Jessica always had an inclination for aesthetics, explaining that she wanted to be an interior designer or a book illustrator when she was young. Jessica discovered her affinity for fashion blogging in 2011 with Chictopia, and has since expanded her work into beauty and travel.

Jessica has been sponsored by well-known brands including Nordstrom, Macy’s, Forever 21, Asos, Express, and more. Check out our exclusive interview with Jessica as she shares the ins-and-outs of fashion blogging, social media, and where her career path is headed.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Are Top Fashion Bloggers Destroying The Fashion Industry?

Top Fashion Bloggers Fight Back Against Fashion Brands Industry Vogue

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Top Fashion Bloggers Are "Heralding The Death Of Style"

The meteoric rise of blogs and social media platforms has led to massive changes in how consumers make purchasing decisions, and nowhere is this shift more pronounced than in the fashion industry. Today, fashion-focused bloggers, Instagrammers, YouTubers, and Snapchat stars command an increasing level of influence on where their social media audiences shop and what they wear, leading fashion incumbants—specifically, editors of top fashion magazines and executives at high fashion companies—to blame the actions of social media stars for slipping sales and underperforming products.

Is there any validity to their complaints, or are these bygone "gatekeepers" of fashion simply upset for being left out of the conversation?Read More>>

in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Case Study: The 100 Top Instagram Influencers’ Engagement Rates

Case Study: The 100 Top Instagram Influencers’ Engagement Rates

This post is the preface for our forthcoming 6-part case study series, "Instagram Influencer vs. Brand Channel Engagement Rates" where we share original market data and actionable insights. For the remainder of the series, latest news, and trends on top Instagrammers, YouTubers, Facebook creators, & Snapchatters, subscribe to our industry digest newsletter!

Top Instagram Influencers vs. Brand Channel Engagement Rates: A 2016 Marketing Case Study Series

With the recent launch of Instagram Stories (a near copy-cat of rival Snapchat’s Stories), Facebook-owned Instagram is once again cementing its position as a dominant social media app and top publishing platform for brands, influencers, and users alike. In June 2016, Instagram reached 500 million monthly users with 300 million daily users, doubling upon itself in just 2 years. Since debuting Stories, Instagram has launched “Events” (a Snapchat Live-like feature), and users can now zoom in on all photos and videos.

Instagram Monthly User Growth 500 Million

Shortly after the launch of Instagram Stories, several top social media influencers lauded this new functionality as it enables them to post the type of popular Snapchat content all on one platform with added discoverability and audience reach benefits. Brands, too, have been quick to adopt Instagram Stories using it similarly to Snapchat yet reaching much more expansive audiences on their Instagram brand channels.

With a bevy of added features, functionality, and a large monthly active user base, it is likely that both brand and influencer channels will experience an increase in Instagram engagement rates. While there are several studies that exist detailing brands' engagement rates on Instagram, there is little to no data that demonstrate how top Instagram influencers' engagement rates compare.

This information is of value and significance to marketers seeking to advertise on Instagram with influencer marketing as a viable alternative to Instagram's native advertising options and/or to build/supplement a brand's owned media efforts. 

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Influencer Spotlight: Raven Elyse TV, Fashion & Beauty YouTuber

Raven Elyse TV YouTuber Interview

Spotlight Interview With Top YouTube Beauty & Fashion Influencer, Raven Elyse

Since joining the YouTube community in 2013, Raven Elyse has garnered nearly 400k subscribers on her YouTube channel RavenElyseTV, with more than 27.5 million total video views. As a fashion and beauty specialist, Raven’s video tutorials cover hair and makeup tricks as well as a style lookbooks. In her weekly lifestyle vlog, Raven goes over the events of her week along with updates on her baby, Ziya. Raven exhibits an accessible lifestyle that the everyday girl can relate to. She has previously collaborated with brands including GlassesUSA.com, ThredUp, and more.

Check out Raven's exclusive interview with Mediakix as she shares on her vlogging start, favorite types of YouTube videos to make, what she looks for in brand collabs, motherhood, and more:

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Influencer Spotlight, Social Media Influencers, YouTube Influencers

Instagram Marketing Case Study: How Chanel Wins On Instagram

Instagram Marketing Case Study: How Chanel Wins On Instagram

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram Marketing Case Study: How Chanel Outpaces The Competition With Instagram

For fashion-focused brands, Instagram provides the best engagement rate of any social media platform and gives companies the perfect outlet to showcase their visually-appealing products. A recent L2 study found that, of all social media interactions that took place at the Fall 2016 New York Fashion Week, 97% occurred on Instagram (Digiday). To leverage the platform's high engagement rates and build anticipation for the release of their new No. 5 L’Eau perfume (to be released in September), iconic brand Chanel invited top Instagram influencers to the company's beautiful production facility in the South of France for a perfectly Instagrammable retreat.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers

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