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The 5 Must-Have Steps For Launching A Successful Social Media Giveaway With Influencers
Giveaways and contests are wildly popular on social media platforms like Instagram, Twitter, Facebook, Snapchat, and YouTube. Drawing interest from diverse groups of people and compelling audiences to interact with branded content and messaging in a unique way, giveaways are capable of providing a lot of value to brands, and involving influencers in giveaway efforts has the power to spread the message farther and wider with an impactful sense of authenticity.
There are a number of moving parts that make up giveaways and contests, though, and knowing how to manage them can help brands and marketers avoid headaches (and FTC ramifications) along the way. Here are the keys to doing successful social media giveaways with influencers:
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