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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

The 10 Most Popular Instagram Stories Influencers To Know

The 10 Most Popular Instagram Stories Influencers To Know

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

The Top 10 Instagram Stories Influencers Creating Stellar Content

Since its July 2016 launch, Instagram Stories has grown to an impressive 300 million daily active users. Stories are photos and videos that disappear after 24 hours. However, with a recent update, Stories content is now archivable.

Influencers of many types are using Stories to connect with audiences through everyday lifestyle content offering a coveted inside look into each influencer's lives and sponsored content. Though the feature originated on Snapchat, top influencers are now posting 2X as many Instagram Stories as Snapchat Stories.

Here we’ve broken down how ten social media stars, ranging from beauty and fashion influencers to YouTube’s top comedians, are using Stories to entertain audiences everywhere.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

A Comprehensive Guide To Beauty Influencer Programs

A Comprehensive Guide To Beauty Influencer Programs

For the latest authoritative social media and influencer marketing news, trends, and stats, subscribe to our industry digest newsletter!

A Marketer’s Guide To Beauty Influencer Programs: Tips, Examples & More

In 2016 alone, the U.S. beauty industry generated $84 billion in total revenue. Needless to say, consumer demand for hair care, skincare, and makeup products is high, particularly in the U.S.

In recent years, the success of the beauty industry has been aided significantly by social media influencers on Instagram, Snapchat, and YouTube. Within a single year, 86% of the most-viewed beauty videos on YouTube were made by influencers, compared to 14% by beauty brands themselves, demonstrating the power beauty influencers hold in exposing audiences to the newest beauty products and trends.

Here we’ll break down exactly what a beauty influencer program is and provide tips and examples to guide your next campaign with beauty influencers.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

Case Study: 5 Tech Marketing Campaigns With Top YouTubers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Tech Marketing On YouTube: How Google, Samsung & More Collaborate With YouTube's Largest Influencers

With over 1 billion users, YouTube presents marketers with a unique opportunity to reach large, targeted audiences through online video content. As the influencer marketing industry grows, video marketing with influencers is expected to become an even more dominant advertising trend in 2018

YouTube influencers with one to three million subscribers earn an average of $125,000 per sponsored video, a figure that illustrates the enormous value they provide to brands. Top tech companies are capturing this value by turning to YouTubers to reach new and existing customers.

In the following case study, we’ll examine tech advertising campaigns from Google, Samsung, HP, Skype, and Xfinity Mobile to see how each partnered with top YouTube creators to drive results.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, YouTube Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

Google’s Marketing Strategy: How The Tech Giant Drives Results With Instagram Influencers

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How Google’s Marketing Strategy Utilizes Influencers To Advertise New Tech Products

Since its founding in 1998, Google has become one of the wealthiest and most powerful tech companies in the world. In 2016, the company ranked as the most visited multi-platform web property in the United States with a global revenue of $89.4 billion. While its original product revolved around online search, Google has since expanded into video, consumer electronics, and many other tech-oriented ventures.

In October, Google released two new hardware products: A voice-controlled smart home device called Google Home Mini and the second version of its Pixel smartphone. In the following case study, we’ll examine how the digital giant is collaborating with Instagram influencers to help promote both of these products.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Kenneth Cole, Ted Baker & Sean John’s Watch Marketing Strategy With Influencers

Subscribe to our industry digest for the latest influencer marketing tactics, news, and trends.

How Geneva Watch Group (Kenneth Cole, Ted Baker & Sean John) Markets On Social Media, With Influencer Marketing & More

Geneva Watch Group designs and manufactures watches for some of the world's most popular brands, including Kenneth Cole and Ted Baker London. Founded in 1974, the company is a global leader in the watch industry and loved by consumers all over the world.

Geneva's marketing strategy revolves around social media and influencer marketing. Partnerships with key Instagram influencers have been instrumental in helping the brand drive sales and generate widespread brand awareness.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

How Fitness Influencer Tammy Hembrow Built Her 7M+ Instagram Channel

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Facebook Stars!

Exclusive Interview With Fitness Influencer Tammy Hembrow

Top fitness influencers inspire and motivate global audiences through their aspirational social media content, enviable physiques, and incredible feats of athleticism. With over 7 million followers on Instagram and nearly one million YouTube subscribers, Australian Tammy Hembrow is one of the world’s most popular fitness stars, winning Cosmopolitan’s Woman Of The Year Award for social media fitness in 2017.

Tammy collaborates with notable brands including Good American, Fashion Nova, and Women’s Best. See how Tammy got her start on social media, her best business tips, how she works with brands, and more in our exclusive interview.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Social Media Influencers, YouTube Influencers

8 Affiliate Marketing Statistics Every Marketer Must Know

8 Affiliate Marketing Statistics Every Marketer Must Know

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

8 Statistics That Prove Affiliate Marketing Is Winning With Marketers

In 2016, U.S. retailers spent $4.7 billion on affiliate marketing. Astoundingly, by 2020 U.S. affiliate marketing spend is expected to rise to $6.8 billion.

Today, affiliate marketing is implemented across a wide range of social media. YouTubers often include affiliate links in video descriptions to highlight the products they mention or the clothes they’re wearing. Similarly, bloggers frequently place affiliate links within product reviews posted on their blog. The use of affiliate marketing strategies has become increasingly relevant as consumers demonstrate a preference for online shopping, and content creators look for new ways to generate revenue.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Statistics, Lifestyle Bloggers, Social Media Influencers, YouTube Influencers

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Exclusive Interview With Top Instagrammer And Entrepreneur Karina Irby

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & live streamers!

Bikinis, Bodies, And Business With Top Instagrammer Karina Irby

Australian designer and founder of Moana Bikini, Karina Irby is one of the rising stars and entrepreneurs of Instagram. With nearly half a million followers on her business’ Instagram page and 650,000 followers on her personal account, Karina has effectively leveraged Instagram to grow her company and personal brand, standing out in the midst of the influencer frenzy.

In contrast typical to Instagram influencer accounts, Karina emphasizes the less-than-perfect realities of being a girl with a non-photoshopped body, and her level of authenticity has contributed greatly to her brand. Learn about how Karina has built her message on social and how she approaches branding on Instagram in our exclusive interview.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

Case Study: How Nordstrom Markets Its Anniversary Sale On Social Media

FYI, for the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Nordstrom's Cross-Social Marketing Strategy With Top Influencers & Celebs

The Nordstrom Anniversary Sale is one of the most exciting events of the year for top fashion bloggers, Instagrammers, and YouTubers, making it a natural fit for influencer marketing initiatives. As the influencer marketing industry continues to grow at a rapid pace, Nordstrom is turning to all social platforms to get the word out about its biggest sale of the year.

In this case study, we’ll examine how Nordstrom partners with influencers on Instagram, blogs, and YouTube in order to drive sales during the Nordstrom Anniversary Sale.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

The Top Traditional & “New” Models On Instagram

The Top Traditional & “New” Models On Instagram

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

These 20 Top Instagram Models Are Revolutionizing The Modeling Industry With Every Post

For those seeking success in today’s modeling landscape, Instagram is just as important as the runway. Before the social media boom, models used opportunities like Fashion Week and magazine shoots to kickstart their careers.

Today, though, a new category of social media influencers and models has emerged through Instagram. To find out who has the industry buzzing and who might be the next big talent, we’ve compiled a list of Instagram’s most popular traditional and Instagram models who are making a name for themselves one post at a time.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

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