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Marketing With Instagram Stories: How 4 Brands And Influencers Used The Feature For Promotion
Since it was introduced last August, Instagram Stories has taken off. Stories allow users to share photos and videos that exist on the platform for 24 hours, then disappear. It’s a feature that’s similar to the central functionality of Snapchat, and the growing popularity has put a serious damper on Snapchat’s growth.
With more than 250 million Instagrammers using the feature every day, Instagram Stories has become a hub of activity and it has brands and influencers innovating how they share sponsored content on Instagram. Though ephemeral messaging presents some problems in measurement and staying power, Instagram Stories may be ideal for capturing a moment in a way that’s natural, urgent, and — at least in some cases — linkable. See how top brands and influencers are working together to bring sponsored content to Instagram Stories.