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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

Smashbox Studios: How Brands Are Innovating With YouTube Content Creators

YouTubers Content Creators at Smashbox Studios

Top YouTubers, like Cassey Ho of Blogilates and Monica Church, partaking in new digital program "Made at Smashbox."

Smashbox Studios To Collaborate With Top YouTube Content Creators

Smashbox Studios debuted their "Made at Smashbox" digital program specifically for YouTube content creators in conjunction with their recent 25,000 square foot studio facility relaunch. This program epitomizes how established brands like Smashbox and other companies are tactically integrating top YouTubers into their core business operations.

The beauty, fashion, and lifestyle video blog (vlogger) niche is one of the most competitive spaces with hundreds of brands vying for the attention and product promotion for these YouTube content creators. Brands are looking for ingenious ways to connect with content creators and their audiences through YouTube, but outside of strict sponsored videos. Programs, like "Made at Smashbox" offer YouTubers professional services in exchange for massive brand exposure to their consumer audiences, fans, and followers.

How Smashbox's New Digital Program Works

YouTubers are invited to create branded video content at Smashbox's newly redesigned studio. Their new program, in partnership with Collective Digital Studio (CDS), creates value for YouTube content creators by providing a professional studio space to collaborate with MUAs, stylists, and offering a variety of photography and videography services. In turn, the Smashbox brand benefits from the direct value exposure to each YouTuber's channel and contiguous social media networks. Traditionally, beauty and make-up YouTubers film their video tutorials within their bedroom settings. As more and more content creators saturate the space, some of the top YouTubers have sought out professional studios and video services like Smashbox's new digital program in order to differentiate themselves. See our post here on the rise of top fashion bloggers.

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Instagram’s New Ad Format: Why Instagram Influencers Still Matter

Fashion Lifestyle Blogger Atlantic Pacific for David Yurman

Fashion Blogger Atlantic Pacific for David Yurman

Instagram's New Sponsored Ads Featuring CTA Buttons

In a peculiar and perhaps providential showdown between photo-sharing giants Instagram and Pinterest, both mobile apps debuted their new e-commerce offerings at the onset of this month to many a CMO’s delight and brands’ high hopes for a sales-laden summer. While there’s debate between which platform offers higher purchase intent or whether consumers will respond favorably to CTA buttons brandished amidst their Instagram browsing experience, it’s clear that brands looking to capitalize on Instagram’s millennial consumers will first need to understand a few key concepts before they can conquer the digital playing field. 

The New Instagram Advertising Features:

With Instagram's new advertising features, brands now have the ability to attach and link the following call-to-action buttons to their sponsored posts:
  • Shop Now
  • Book Now
  • Download
  • Learn More
  • Sign Up
New Ads On Instagram

 

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

What Is A Lifestyle Blogger?

What Is A Lifestyle Blogger?

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

What Is A Lifestyle Blogger? Discovering What Elements Define Top Lifestyle Bloggers

"A lifestyle blogger writes, creates, and publishes (multi)media content on various aspects of their daily lives."

A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated by their personal interests and daily activities. As such, lifestyle blogs are oftentimes highly personalized to the author's location, life stage and experience. For instance, a former food magazine editor, married, in her mid-30s with a 1-yr old child residing in Nantucket will blog on vastly different categories than a single, 24-yr old lifestyle blogger living in San Diego, who designs bikinis for work. Both are considered lifestyle bloggers, but there will be little if no overlay in their lifestyle blog content. 

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in blog, Bloggers, Fashion Influencers, Influencer Marketing Guides & How-To’s, Lifestyle Bloggers

Top 5 Breakout Haul Videos of 2014

Top 5 Breakout Haul Videos of 2014

Haul videos are a phenomenon that started gaining traction on YouTube in 2007. This trending video genre has evolved into one of the top YouTube categories. Haul videos peaked in around 2010-2011, as YouTubers in the fashion and beauty space would post videos of what they bought on a recent shopping trip. They show each item of the trip, talk about what they liked about it and talk about trends and deals for their audience with links to the products. This became a quick hit with audiences and an obvious sponsorship opportunity for brands to capitalize on. Sponsored haul videos by endemic brands assimilate the brands naturally into the content and resonate well with audiences (see our post on Ways to Create Great Sponsored Content).

Though the haul format has evolved and the fashion and beauty YouTubers now mix in haul videos with medley of content, audiences and YouTubers still covet the format. Below are some of the top breakout haul YouTubers of 2014.

Kathleen Lights

Kathleen, the YouTuber behind Kathleen Lights, is a 22 year old beauty Youtuber who discusses everything from product reviews and comparisons to product hauls and collection videos. Her most recent haul (above) is from her trip to California. It's 22 minutes long and covers over 25 different beauty products she recently purchased. Her channel has over 600k subscribers and over 30.4 million video views (also see our post on the top 5 breakout entertainment YouTubers).

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in blog, Bloggers, Fashion Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Victoria’s Secret Angels: Queens of Influencer Marketing

Victoria's Secret has picked up an average of 100,000 Instagram followers daily for the first five days of January, increasing from 8.8 million to 9.3 million. Since early November when the 2014 Victoria's Secret models took to social media to announce their participation in the upcoming fashion show, the social world has been abuzz about the show and gorgeous models.

A recent study on brand perception revealed differences from male and female consumers. The most popular conversations were generated by the fashion show, followed by the semi-annual sale. Both genders talked about the amazing bodies of the models. Women tended to share their feelings about the models, while men tended to focus on physical elements of the show and models. Following the week after the show, when the sale started, the topics of women's conversations branched out to the sale and shopping experiences while the topics of men's conversations mostly remained unchanged.

Victoria's Secret has a long withstanding history of igniting excitement and conversation and securing its position as America's favorite lingerie brand. Its annual fashion shows have transformed the way Americans perceive lingerie shopping by elevating the shopping experience into a mainstream cultural phenomenon that is televised in 192 countries worldwide. As such, the brand's strategic move to always select and curate their angels who have massive social presence as leverage to further elevate its brand image and presence within the retail industry.

Is it a coincidence that all of these Victoria's Secret Angels have at least 1 million followers on Instagram? Absolutely not. A simple search of any of the models listed below will produce their Instagram pages as the top search result. The top Victoria's Secret Angels with the greatest number of Instagram followers:

Alexandra Ambrosio 3.5 million

Adriana Lima 4 million

Candice Swanepoel 4.7 million

Doutzen Kroes 2.4 million

Karlie Kloss 1.8 million

Lily Aldridge 1.7 million

Behati Prinsloo 1.6 million

in blog, Fashion Influencers, Instagram Influencers, Social Media Influencers

Top Fashion Bloggers Grace Cover of Lucky Magazine

luckyThree of our top fashion bloggers have made it big, onto the cover of the February issue of Lucky magazine. Chiara Ferragni of The Blonde Salad, Zanita Whittington of Zanita Zanita, and Nicole Warne of Gary Pepper Girl, style bloggers who we have become so accustomed to seeing in our Instagram feeds are setting a new precedent in the fashion world. Chiara, Zanita, and Nicole offer fresh, personal, and insightful snapshots and musings of their fashion world on their style blogs and Instagram pages. Amassing hundreds of thousands of loyal fans over the years, these self-made style icons built their own brands that have captured the eyes of major fashion brands as viable and investment-worthy brand ambassadors. Nicole has modeled for Lancôme, Whittington has shot a campaign for Louis Vuitton, and Chiara created her highly successful shoe line. (Read more on picking the right influencers for your brand here.) As of late, editors and celebrities are no longer the only ones invited to the industry's most exclusive events such as fashion shows and award shows. Most recently, Chiara posted a couple selfies at the Golden Globes Party on her Instagram. Chiara Ferragni Golden Globes The cover of any national magazine is what sells that issue which is why that coveted spot has been historically reserved only for household name celebrities, a trend started by Anna Wintour, editor-in-chief of Vogue magazine. "I see the role of Vogue to reflect what’s going on in the culture. The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment," remarked Anna.

Setting a new precedent for Lucky, Eva Chen, the social media savvy editor-in-chief who has over 320,000 followers on Instagram and almost 100,000 followers on Twitter just upped the ante in social media and influencer marketing. While some fashion insiders and industry experts may have reservations about the longevity of style bloggers, Eva and these bloggers are resetting the fashion landscape, ensuring that blogger influence certainly is not going away anytime soon.

 

Image source: http://www.luckymag.com/style/2015/01/blogger-cover

in blog, Bloggers, Fashion Influencers, Instagram Influencers, Social Media Influencers

Fake Instagram Followers: How The Instapurge Affected Instagram Influencers

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Instapurge: How Fake Instagram Followers Plague Top Social Influencers

A number of Instagram influencers were in for a rude awakening last week when they noticed a sudden drop in follower counts overnight. The great "Instagram Rapture" or "Instapurge" of 2014 hit some of the biggest influencers and brands. Justin Bieber took the biggest blow of losing 3.5 million followers while user chiragchirag78 and rapper Ma$e deleted their accounts after losing 99% of their followers, over 3 million and 1 million, respectively. Since April 2014, Instagram has been identifying and deactivating spam accounts and accounts that violated its community guidelines. Instagram proceeded to delete those accounts in a continued effort to separate real users from computer-generated spambots. However, more recent studies suggest that bots continue to plague Instagrammers (WSJ).

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in blog, Bloggers, Fashion Influencers, Instagram Influencers, Social Media Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The Rise of Top Fashion Bloggers at New York Fashion Week

Fashion Bloggers NY Fashion Week

Top Fashion Bloggers Sit Front Row & Center At New York Fashion Week

As expected, this year’s NY Fashion Week was rife with stylish trendsetters and fashionistas, however there was one noticeable change in attendee demographics. No longer are the top fashion designers, print magazine editors, and worldly socialites the first names invited to the biggest-name fashion shows. A new set of industry leaders, the stylish fashion bloggers, sat in the coveted front row seats.

Whether it was the modelesque personal style influencers, the editors of top online style publications, or the well-known YouTuber beauty gurus, these top fashion bloggers were placed front and center, fully decked out in the brand’s newest designs. The strategic seating chart guaranteed that these top fashion bloggers had access to shoot and share those perfect Instagrammer photos.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

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