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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

Victoria’s Secret Angels: Queens of Influencer Marketing

Victoria's Secret has picked up an average of 100,000 Instagram followers daily for the first five days of January, increasing from 8.8 million to 9.3 million. Since early November when the 2014 Victoria's Secret models took to social media to announce their participation in the upcoming fashion show, the social world has been abuzz about the show and gorgeous models.

A recent study on brand perception revealed differences from male and female consumers. The most popular conversations were generated by the fashion show, followed by the semi-annual sale. Both genders talked about the amazing bodies of the models. Women tended to share their feelings about the models, while men tended to focus on physical elements of the show and models. Following the week after the show, when the sale started, the topics of women's conversations branched out to the sale and shopping experiences while the topics of men's conversations mostly remained unchanged.

Victoria's Secret has a long withstanding history of igniting excitement and conversation and securing its position as America's favorite lingerie brand. Its annual fashion shows have transformed the way Americans perceive lingerie shopping by elevating the shopping experience into a mainstream cultural phenomenon that is televised in 192 countries worldwide. As such, the brand's strategic move to always select and curate their angels who have massive social presence as leverage to further elevate its brand image and presence within the retail industry.

Is it a coincidence that all of these Victoria's Secret Angels have at least 1 million followers on Instagram? Absolutely not. A simple search of any of the models listed below will produce their Instagram pages as the top search result. The top Victoria's Secret Angels with the greatest number of Instagram followers:

Alexandra Ambrosio 3.5 million

Adriana Lima 4 million

Candice Swanepoel 4.7 million

Doutzen Kroes 2.4 million

Karlie Kloss 1.8 million

Lily Aldridge 1.7 million

Behati Prinsloo 1.6 million

in blog, Fashion Influencers, Instagram Influencers, Social Media Influencers

Top Fashion Bloggers Grace Cover of Lucky Magazine

luckyThree of our top fashion bloggers have made it big, onto the cover of the February issue of Lucky magazine. Chiara Ferragni of The Blonde Salad, Zanita Whittington of Zanita Zanita, and Nicole Warne of Gary Pepper Girl, style bloggers who we have become so accustomed to seeing in our Instagram feeds are setting a new precedent in the fashion world. Chiara, Zanita, and Nicole offer fresh, personal, and insightful snapshots and musings of their fashion world on their style blogs and Instagram pages. Amassing hundreds of thousands of loyal fans over the years, these self-made style icons built their own brands that have captured the eyes of major fashion brands as viable and investment-worthy brand ambassadors. Nicole has modeled for Lancôme, Whittington has shot a campaign for Louis Vuitton, and Chiara created her highly successful shoe line. (Read more on picking the right influencers for your brand here.) As of late, editors and celebrities are no longer the only ones invited to the industry's most exclusive events such as fashion shows and award shows. Most recently, Chiara posted a couple selfies at the Golden Globes Party on her Instagram. Chiara Ferragni Golden Globes The cover of any national magazine is what sells that issue which is why that coveted spot has been historically reserved only for household name celebrities, a trend started by Anna Wintour, editor-in-chief of Vogue magazine. "I see the role of Vogue to reflect what’s going on in the culture. The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment," remarked Anna.

Setting a new precedent for Lucky, Eva Chen, the social media savvy editor-in-chief who has over 320,000 followers on Instagram and almost 100,000 followers on Twitter just upped the ante in social media and influencer marketing. While some fashion insiders and industry experts may have reservations about the longevity of style bloggers, Eva and these bloggers are resetting the fashion landscape, ensuring that blogger influence certainly is not going away anytime soon.

 

Image source: http://www.luckymag.com/style/2015/01/blogger-cover

in blog, Bloggers, Fashion Influencers, Instagram Influencers, Social Media Influencers

Fake Instagram Followers: How The Instapurge Affected Instagram Influencers

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Instapurge: How Fake Instagram Followers Plague Top Social Influencers

A number of Instagram influencers were in for a rude awakening last week when they noticed a sudden drop in follower counts overnight. The great "Instagram Rapture" or "Instapurge" of 2014 hit some of the biggest influencers and brands. Justin Bieber took the biggest blow of losing 3.5 million followers while user chiragchirag78 and rapper Ma$e deleted their accounts after losing 99% of their followers, over 3 million and 1 million, respectively. Since April 2014, Instagram has been identifying and deactivating spam accounts and accounts that violated its community guidelines. Instagram proceeded to delete those accounts in a continued effort to separate real users from computer-generated spambots. However, more recent studies suggest that bots continue to plague Instagrammers (WSJ).

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in blog, Bloggers, Fashion Influencers, Instagram Influencers, Social Media Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

Influencer Marketing: 5 Steps To Picking The Right Influencers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Influencer Marketing Strategy: How To Pick The Right Influencers

Whether you're building an influencer marketing campaign with YouTubers, bloggers, Instagram influencers, or an emerging social channel like Vine ("Viners") or Snapchat ("Snappers"), the first step to getting started is picking the right influencers who are the best match for both your brand and campaign goals. The concept of finding an influencer to drive more traffic and sales to your brand may seem secondary, but in many ways it's tantamount to the success of the campaign (also see our post on 5 questions to ask yourself when choosing an influencer).

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

The Rise of Top Fashion Bloggers at New York Fashion Week

Fashion Bloggers NY Fashion Week

Top Fashion Bloggers Sit Front Row & Center At New York Fashion Week

As expected, this year’s NY Fashion Week was rife with stylish trendsetters and fashionistas, however there was one noticeable change in attendee demographics. No longer are the top fashion designers, print magazine editors, and worldly socialites the first names invited to the biggest-name fashion shows. A new set of industry leaders, the stylish fashion bloggers, sat in the coveted front row seats.

Whether it was the modelesque personal style influencers, the editors of top online style publications, or the well-known YouTuber beauty gurus, these top fashion bloggers were placed front and center, fully decked out in the brand’s newest designs. The strategic seating chart guaranteed that these top fashion bloggers had access to shoot and share those perfect Instagrammer photos.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

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