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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

Top 10 Lists: Celebrity Bloggers 2015 Edition

Top Celebrity Bloggers Lauren Conrad via Cosmopolitan

Top Celebrity Blogger, Lauren Conrad of www.LaurenConrad.com

10 Top Celebrity Bloggers

While vlogging on YouTube, Instagramming, Vining, Snapchatting, and now Periscoping on newer social media platforms have taken center stage, blogging remains the original classic for sharing and documenting life’s events.
Many celebrities including Beyonce, Vanessa Hudgens “blog” by aggregating their Instagram content or Twitter feeds towards a Tumblr or WordPress template. In this instance, fan or follower engagement tends to occur primarily on the originating platform (i.e. comments, interaction primarily within originating platform with few on aggregate blog site).

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing Top Lists, Lifestyle Bloggers, Social Media Influencers

How YouTube Influencers Go Viral: Beauty Blogger Creates My Pale Skin Video

YouTuber Em Ford Makes Viral YouTube Video "You Look Disgusting"

YouTube beauty star Em Ford, of My Pale Skin Blog, is no stranger to the glaring world of beauty & fashion. A former model, Em is now working full-time at a creative agency pursuing her passion for storytelling and filmmaking. She has since developed her own beauty channel on YouTube -- her adjoining blog celebrated it's one year mark in January 2015. Em’s cheeky and straightforward video tutorials have attracted a sizeable following of 200K+ subscribers and 15M total video views.

Recently there has been an uptick in body acceptance movements, where models and YouTube influencers with seemingly unattainable standards of beauty speak out regarding body shaming, often revealing themselves "sans fards." While the response has been overwhelmingly positive, the polarity of social media comments is startling.

Em recently garnered attention with her YouTube video campaign #YouLookDisgusting. This blisteringly candid behind-the-scenes reveals the internet’s response to her video where she reveals herself with and without makeup. Her message is clear: “One challenge many face today, is that as a society, we’re so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing: you are beautiful.”

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in blog, Bloggers, Fashion Influencers, Influencer Spotlight, Online Video Marketing, Social Media Influencers, YouTube Influencers

YouTuber Bethany Mota Delivers Empowering Message At BeautyCon LA 2015

BeautyCon LA 2015 Bethany Mota

BeautyCon LA 2015 Spotlight Q&A: Bethany Mota With Cosmopolitan.com Editor, Amy Odell

On July 11, 2015, BeautyCon LA 2015 brought together over 80 top beauty and fashion brands, 140 digital influencers, and thousands of their most coveted fans at The Reef, an indoor and outdoor "creative habitat” in downtown Los Angeles. At the heart of BeautyCon LA 2015, YouTube superstar Bethany Mota delivers an oftentimes emotional Q&A that sheds invaluable insight for other content creators, highlights her multi-faceted YouTube success, and ultimately showcases the positive and far-reaching ramifications of the vlogging industry. Amy Odell, editor of Cosmopolitan.com (a major BeautyCon LA 2015 partner), moderated Bethany's Q&A.

Established in 2011, BeautyCon not only comprised of global industry summits filled with YouTuber panels, Q&A’s, live performances, and meet-ups, but following a successful $2M round of seed funding, has become a “formidable consumer-facing media platform for young women and their YouTube heroes” (via Fast Company). Bethany Mota, nominated by Cosmopolitan as "Internet's Most Fascinating," is a key investor in BeautyCon. This year's BeautyCon LA 2015 panel topics included "The Evolution of Fashion & Beauty" (presented by sponsor Barbie), "The Business of Beauty Inside + Out," and "Becoming a Digital Media Sensation," in addition to makeup demos, #GirlProbs, and a timely "Being True to You LGBTQ+."

Bethany's Q&A elicited all the fan fervor and animated reactions in line with a teen social media star sporting over 9M YouTube subscribers. Like BeautyCon and much of it's surrounding industry, Bethany's success is predicated on empowering the viewer. As she eloquently articulates during one of the Q&A's more poignant moments,

"Do what genuinely feels right for you. We are the next generation. We need to be brave enough to make that change. Please remember how much you have to offer the world."

Bethany Mota at BeautyCon LA 2015

Here are Bethany Mota's BeautyCon LA 2015 keynote points:

On her humble beginnings: Bethany expressed difficulty in believing her channel would ever reach 1,000 subscribers. Instead, she recalls her desire to simply make good content for her audience where "we can all relate and connect no matter where in the world."

On being a "YouTuber:" In the early part of her YouTube career, Bethany relates how she couldn't explain the nature of what she was doing to family and friends, but took comfort in the fact that "only fans got it."

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in blog, Fashion Influencers, Influencer Spotlight, Social Media Influencers, YouTube Influencers

ShopStyle Partners With Top Fashion Bloggers For Snapchat Marketing Campaign

ShopStyle Snapchat Marketing With Fashion Bloggers

Top Fashion Bloggers Featured In ShopStyle's Snapchat Marketing Campaign

ShopStyle recently partnered with five of the most in-demand fashion bloggers for their latest Snapchat marketing campaign. Christine Andrew of Hello Fashion Blog (@hellofashblog on Snapchat), Jacey Duprie of Damsel In Dior (@damselindior), Natalie Suarez of Natalie Off Duty (@natalieoffduty) Geri Hirsch of Because I'm Addicted (@gerihirsch), and Courtney Trop of Always Judging (@always_judging) all "snapped" themselves and their well-curated outfits into ShopStyle's innovative e-commerce endeavor.

Sales aggregator site ShopStyle worked with these top fashion bloggers to feature campaign pieces on their individual Snapchat “story” each with a captioned link directing them to ShopStyle’s Snapchat landing page (snap.shopstyle.com) where upon the customer is directed to several e-commerce retailers including Farfetch, Nordstrom, Topshop, and more. The user experience is not exactly seamless, but utilizing Snapchat does make the overall shopping experience fun, engaging, and with a more personal level of influencer-follower interaction that's not always achievable with Twitter or Instagram. Coincidentally, Snapchat announced that they would be debuting new advertising features to aid in the purchasing process around the same time ShopStyle launched their Snapchat marketing campaign.

How Brands Are Leveraging Snapchat Marketing With Bloggers

Just like Instagram, Pinterest, and other apps that feature in-app-shopping, brands are not strangers to the social media sphere. However, unlike a traditionally branded page, influencers on Snapchat are seeking a more organic approach than just inserting a click-to-buy button within a carefully crafted post. This is where we see the best natural engagement from influencer to followers and consumers. "I wanted to show a different side to social media, where it's not so thought out, and I'm putting something out there that was way more organic, and unedited than any other social content," blogger Courtney Trop said regarding the ShopStyle partnership.

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Native Advertising With Influencers, Snapchat Influencers, Social Media Influencers

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

10 Top Snapchat Influencers To Follow [INFOGRAPHIC]

For the latest news and trends on top Snapchatters, Instagrammers, bloggers, & YouTubers, subscribe to our industry digest newsletter!

The Top 10 Snapchat Influencers To Follow [INFOGRAPHIC]

Recently, Snapchat's CEO Evan Spiegel revealed that the photo- and video-sharing app now receives 10 million video plays per day, surpassing Facebook's figures and cementing Snapchat's place among the world's most popular social media platforms. As the number of engaged users grows (Snapchat currently has approximately 200 million active monthly users), both fast-rising companies and established brands are seeking ways to capture the attention of Snapchat's engaged audiences and increase brand awareness by growing their Snapchat channels. Partnering with Snapchat influencers, either through sponsored content campaigns or by allowing Snapchatters to do a "Takeover" of a brand's channel, is one of the best ways companies can take advantage of an influencer's reach, target their dedicated followers, and capitalize on Snapchat's high daily engagement rate.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Sponsored Blog Posts vs. Blog Affiliate Advertising

Sponsored Blog Posts

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media stars.

Should Brands Do Sponsored Blog Posts Or Blog Affiliate Advertising?

As more and more established brands integrate digital content creators into their influencer marketing strategies, top lifestyle bloggers are being vetted by brands for major blog sponsorships and affiliate advertising opportunities. We assess how both sponsored blog posts and blog affiliate advertising work, and how they benefit brands and bloggers.Read More>>

in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Native Advertising With Influencers, Social Media Influencers

Smashbox Studios: How Brands Are Innovating With YouTube Content Creators

YouTubers Content Creators at Smashbox Studios

Top YouTubers, like Cassey Ho of Blogilates and Monica Church, partaking in new digital program "Made at Smashbox."

Smashbox Studios To Collaborate With Top YouTube Content Creators

Smashbox Studios debuted their "Made at Smashbox" digital program specifically for YouTube content creators in conjunction with their recent 25,000 square foot studio facility relaunch. This program epitomizes how established brands like Smashbox and other companies are tactically integrating top YouTubers into their core business operations.

The beauty, fashion, and lifestyle video blog (vlogger) niche is one of the most competitive spaces with hundreds of brands vying for the attention and product promotion for these YouTube content creators. Brands are looking for ingenious ways to connect with content creators and their audiences through YouTube, but outside of strict sponsored videos. Programs, like "Made at Smashbox" offer YouTubers professional services in exchange for massive brand exposure to their consumer audiences, fans, and followers.

How Smashbox's New Digital Program Works

YouTubers are invited to create branded video content at Smashbox's newly redesigned studio. Their new program, in partnership with Collective Digital Studio (CDS), creates value for YouTube content creators by providing a professional studio space to collaborate with MUAs, stylists, and offering a variety of photography and videography services. In turn, the Smashbox brand benefits from the direct value exposure to each YouTuber's channel and contiguous social media networks. Traditionally, beauty and make-up YouTubers film their video tutorials within their bedroom settings. As more and more content creators saturate the space, some of the top YouTubers have sought out professional studios and video services like Smashbox's new digital program in order to differentiate themselves. See our post here on the rise of top fashion bloggers.

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Monetization, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Instagram’s New Ad Format: Why Instagram Influencers Still Matter

Fashion Lifestyle Blogger Atlantic Pacific for David Yurman

Fashion Blogger Atlantic Pacific for David Yurman

Instagram's New Sponsored Ads Featuring CTA Buttons

In a peculiar and perhaps providential showdown between photo-sharing giants Instagram and Pinterest, both mobile apps debuted their new e-commerce offerings at the onset of this month to many a CMO’s delight and brands’ high hopes for a sales-laden summer. While there’s debate between which platform offers higher purchase intent or whether consumers will respond favorably to CTA buttons brandished amidst their Instagram browsing experience, it’s clear that brands looking to capitalize on Instagram’s millennial consumers will first need to understand a few key concepts before they can conquer the digital playing field. 

The New Instagram Advertising Features:

With Instagram's new advertising features, brands now have the ability to attach and link the following call-to-action buttons to their sponsored posts:
  • Shop Now
  • Book Now
  • Download
  • Learn More
  • Sign Up
New Ads On Instagram

 

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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers

Top 5 Breakout Haul Videos of 2014

Top 5 Breakout Haul Videos of 2014

Haul videos are a phenomenon that started gaining traction on YouTube in 2007. This trending video genre has evolved into one of the top YouTube categories. Haul videos peaked in around 2010-2011, as YouTubers in the fashion and beauty space would post videos of what they bought on a recent shopping trip. They show each item of the trip, talk about what they liked about it and talk about trends and deals for their audience with links to the products. This became a quick hit with audiences and an obvious sponsorship opportunity for brands to capitalize on. Sponsored haul videos by endemic brands assimilate the brands naturally into the content and resonate well with audiences (see our post on Ways to Create Great Sponsored Content).

Though the haul format has evolved and the fashion and beauty YouTubers now mix in haul videos with medley of content, audiences and YouTubers still covet the format. Below are some of the top breakout haul YouTubers of 2014.

Kathleen Lights

Kathleen, the YouTuber behind Kathleen Lights, is a 22 year old beauty Youtuber who discusses everything from product reviews and comparisons to product hauls and collection videos. Her most recent haul (above) is from her trip to California. It's 22 minutes long and covers over 25 different beauty products she recently purchased. Her channel has over 600k subscribers and over 30.4 million video views (also see our post on the top 5 breakout entertainment YouTubers).

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in blog, Bloggers, Fashion Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

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