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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

The Top Traditional & “New” Models On Instagram

The Top Traditional & “New” Models On Instagram

For the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

These 20 Top Instagram Models Are Revolutionizing The Modeling Industry With Every Post

For those seeking success in today’s modeling landscape, Instagram is just as important as the runway. Before the social media boom, models used opportunities like Fashion Week and magazine shoots to kickstart their careers.

Today, though, a new category of social media influencers and models has emerged through Instagram. To find out who has the industry buzzing and who might be the next big talent, we’ve compiled a list of Instagram’s most popular traditional and Instagram models who are making a name for themselves one post at a time.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

How 4 Top Brands And Influencers Use Instagram Stories For Marketing

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Marketing With Instagram Stories: How 4 Brands And Influencers Used The Feature For Promotion

Since it was introduced last August, Instagram Stories has taken off. Stories allow users to share photos and videos that exist on the platform for 24 hours, then disappear. It’s a feature that’s similar to the central functionality of Snapchat, and the growing popularity has put a serious damper on Snapchat’s growth.

With more than 250 million Instagrammers using the feature every day, Instagram Stories has become a hub of activity and it has brands and influencers innovating how they share sponsored content on Instagram. Though ephemeral messaging presents some problems in measurement and staying power, Instagram Stories may be ideal for capturing a moment in a way that’s natural, urgent, and — at least in some cases — linkable. See how top brands and influencers are working together to bring sponsored content to Instagram Stories.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 50 Instagrammers In Fitness, Entertainment, Photography, & More

The Top 50 Instagrammers In Fitness, Entertainment, Photography, & More

 Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & other social media influencers!

The 50 Most Recognized Instagrammers In Fitness, Photography, Fashion & Beauty, Entertainment, and Animals

The Instagram platform is seeing incredible growth, adding over 200 million users in less than a year and now reaching more than 700 million active users each month. Thousands of aspiring content creators are looking for their own success on the platform, hoping to post the next viral video or photo that catapults them to social media stardom.

Instagram influencers cultivate loyal and engaged audiences with comedic skits, makeup tutorials, stunning, professionally-shot photographs, and more. Through Instagram, these influencers have become some of the most recognizable names in the world and represent the newest way to reach engaged audiences. We’ve compiled the top 50 Instagram influencers in five major categories on the platform: fitness, photography, fashion and beauty, entertainment, and animals.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

The Top 10 LGBTQ YouTubers & Social Media Influencers To Follow Right Now

The Top 10 LGBTQ YouTubers & Social Media Influencers To Follow Right Now

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The Top 10 LGBTQ YouTubers & Social Media Influencers Have An Impact On The World By Being True To Themselves

June is Pride Month, which means that social media is full of rainbow flags, pictures from Pride celebrations, and messages of acceptance and equality. Some of the biggest creators and influencers are prominent members of the LGBTQ community, and their visibility in online communities has helped countless fans come to love and accept themselves.

These influencers have created moving coming out videos, lent their talents to charitable causes, and made themselves a beacon for anyone in the LGBTQ community that felt unseen or unconsidered. Influencers have the power to make a real difference, and these top 10 LGBTQ social media influencers are proof that being true to yourself can have a real impact.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

Pride Month On Social: Top Brands & Social Media Support The LGBTQ Community

Pride Month On Social: Top Brands & Social Media Support The LGBTQ Community

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How Brands & Social Media Platforms Are Getting Involved In Pride Month And Supporting The LGBTQ Community

June is Pride Month — a brief period of time during which rainbow flags, hats, shoes, and more come out in full force worldwide. Cities host Pride parades, brands launch Pride collections, and social media platforms release special spirited features that get users and influencers creating and sharing.

Pride isn't just a chance for brands to join the conversation, it's a chance for them to market for good. As hashtags, contests, Instagram posts, Stories, videos, live streams, and more surround the events and festivities, Pride is a big moment for brands to show their support for the LGBTQ community and to use their promotional powers for good causes.

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in blog, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Interview With Fashion Blogger and Instagrammer, Iga Wysocka

Influencer Spotlight: Interview With Fashion Blogger and Instagrammer, Iga Wysocka

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Iga Wysocka Shows Her Followers The World Through Fashion & Photographs

Fashion blogger and Instagrammer Iga Wysocka is an expert in bringing together her love of fashion and traveling. She’s traveled the globe in hundreds of different outfits, sharing her style with her followers and inspiring others to explore fashion and the world around them.

Wysocka’s career as an influencer started the way so many do: With a passion. Drawing inspiration from the finest fashion photography online and in magazines, Wysocka began creating her own content. She’s built a following of like-minded travelers and fashion enthusiasts through her blog and Instagram account, and that following continues to grow.

Read our exclusive interview with Iga Wysocka to learn more about her career, her aspirations, and the fashion staples she can’t live without.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Case Study: How American Express Works With Top Instagram Influencers

Case Study: How American Express Works With Top Instagram Influencers

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#AmexAmbassadors on Instagram Are The New Faces Of American Express

American Express is one of the biggest players in the world of advertising. Its ad spend is upwards of $2.4 billion annually, earning it a spot on AdAge’s list of world’s largest advertisers in 2016. With ten-figure ad spend, it’s no surprise that American Express has positioned itself at the forefront of the rapidly growing $1B Instagram influencer marketing industry.

In this case study, we explore how American Express leverages the influence of hundreds of top Instagram influencers "#AmexAmbassadors" in order to promote its Platinum card to consumers.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

The Top 10 Australian Social Media Influencers Sweeping The Internet

The Top 10 Australian Social Media Influencers Sweeping The Internet

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Meet The 10 Australian Social Media Influencers That Are Setting Trends Around The World

Social media influencers from around the world are sharing their knowledge and talent on social media, and Australian influencers are no exception. In fact, influencers from Australia are some of the most prominent creators on social media and represent a wide range of genres, including fitness, style, food, and comedy.

Australian influencers on Instagram and YouTube are making significant contributions to the online content creation community, and many have become household names. Below is the list of the top Australian social media influencers recognized by people worldwide.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

The Top 10 Asian YouTubers That Are Shaping The Space

The Top 10 Asian YouTubers That Are Shaping The Space

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, Facebook stars, & Musers!

The Top 10 Asian YouTubers Marketers Should Know About

Hollywood and traditional media are often criticized for their lack of racial representation, but online media has proven much more diverse. YouTube has enabled minorities to create, upload, and share content at a rapid pace, and the Asian community, in particular, has taken advantage of the platform.

While many of the biggest Asian YouTubers are based in the United States, major influencers are are beginning to emerge in Japan, Korea, India, and other Asian countries. YouTube is bolstering Asian influence in popular culture and is giving rise to some of the top Asian social media influencers.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Lessons Learned From The Lord & Taylor FTC Case

Lessons Learned From The Lord & Taylor FTC Case

or the latest influencer marketing trends, news, resources, and case studies, subscribe to our weekly newsletter.

What The Lord & Taylor Case Can Teach Us About FTC Compliance In Influencer Marketing

Just over two years ago, department store Lord & Taylor partnered with Nylon and Instagram influencers for a marketing campaign to promote a specific piece — a paisley dress — from its new Design Lab. The dress appeared on 50 influencer channels on the same day, and Nylon ran an article and posted a photo to its own Instagram account promoting the dress.

This is the way of new media advertising. In order to reach consumers effectively, advertisers have to find them where they’re spending time. Native advertising on social media platforms and on publishing websites is an effective method for reaching audiences in a way that’s natural and targeted. But when it failed to require disclosures from its influencers and from Nylon, Lord & Taylor found out the hard way that native advertising isn’t exempt from the Federal Trade Commission (FTC) guidelines and regulations that protect consumers from deceptive advertising practices.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

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