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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

Case Study: MeUndies Gets Intimate With Influencers

Case Study: MeUndies Gets Intimate With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: MeUndies Shows Off Fashionable Wares and Heartwarming Values

Alongside its mission to sell comfortable and stylish underwear, Silicon Beach brand, MeUndies, is also looking to share its values with the world. Using sustainable materials, working “with factories that take exceptional care of their employees,” and partnering with various causes, MeUndies marketing has made bold moves in its attempt to disrupt the undergarment industry.

meundies marketing

One of MeUndies’ latest gambits has been to transform their subscription model into something more meaningful and valuable for both consumers and the company. Launching memberships last year, MeUndies started offering new perks to their monthly customers in an attempt to improve relationships, drive sales, and gain new insights.

For its various business and social initiatives, the progressive garment brand has leveraged influencer marketing to engage existing and potential customers. Working with a diverse group of influencers on Instagram, MeUndies marketing has used influential figures to offer discounts, promote special prints, and show its support for communities and causes.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Social Media Influencers Drive Trends–But How? And Why?

Social Media Influencers Drive Trends–But How? And Why?

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

The Shift From Celebrities To The Power Of Social Media Influencers

  • Through social media, influencers generate conversation, drive engagement, and set cultural trends.
  • Audiences are more receptive of social media influencers than celebrities.
  • Influencers are early adopters of new products and services, creating desire amongst their audiences.

Celebrity influencers have been around nearly as long as there have been celebrities. The first instances of celebrity product endorsement occurred in centuries past when royalty advertised the prestige of luxury goods. A new breed of celebrity influencers evolved in the 20th Century with people leisurely following the activities of famous actors, musicians, and professional athletes. In many ways, celebrities initiated trends.

As people have moved away from traditional media and spent more time on social media, trendsetters have molded into more relatable “influencers.” It is no longer just celebrities who influence society’s tastes; social media stars play an increasingly larger role. These modern influencers are social media personalities with loyal audiences built through regular, direct communication with their followers.

Related Post: The Top 25 Influencers Dominating Social Media
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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Social Media Influencers

Top 20 Latina YouTubers Influencing Online Video

Top 20 Latina YouTubers Influencing Online Video

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

The Top 20 Latina YouTubers Boast 86 Million Total Subscribers

The influencer marketing industry has boomed over the past 5 years and is expected to reach $5-10 billion by 2020. The growth of social networking sites has provided a platform for connection, sparking a massive shift in marketing tactics. Through social media, influencers can connect directly to their audience, providing a substantial advantage over traditional advertising methods. Online social media influencers are simply more relatable than actors in a TV commercial.

Influencer marketing still shares the same basic principles of other marketing methods. When selecting an influencer, it’s imperative that brands choose someone who appeals to and influences their target market. In the US, there are currently around 57 million people of Hispanic descent, with over 14 million in California alone. Hispanics now make up a majority of the population in California at 39%, compared to 37% who identify as white.

With this shift in demographics, advertisers must evolve as well. Some TV commercials have made alternatives in Spanish, for example, and Hulu has begun to include similar ads. This inclusiveness is positive for the community and necessary for brands who want to make the most of rising Hispanic buying power. Fortunately, there are countless Latina influencers who carry clout.

Together, the top 20 Latina YouTubers boast a remarkable 86 million subscribers. Many of them have a primarily female audience, posting on beauty, cosmetics, health, and other female-driven topics. See our list below of the top 20 Latina YouTubers in order of YouTube subscribers.

Related Post: The 20 Most Popular YouTubers Dominating Online Video

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

Top 10 Elderly Influencers Dominating Instagram

Top 10 Elderly Influencers Dominating Instagram

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

Top Elderly Influencers Setting Trends On Instagram

With 7.3 million Instagram followers, senior social media influencers have a following equivalent to 2.25% of the population of the U.S., or roughly the same as the state of Washington.

Though they may not be as lucrative as some of the other big-hitters in the industry, elderly influencers have seen a significant rise in popularity on Instagram in the last year, with the top 10 seeing a 24% increase in followers since September 2017.

Influencers in the booming fashion market are the best represented among the top 10, with only actor George Takei and comedian Lili Hayes breaking the mold. Female influencers prove to be more predominant, occupying the vast majority of the list, while males represent just two spots. Below is our list of the top elderly influencers dominating Instagram in descending order of followers.

Related Post: 6 Fashion Advertising Campaigns With Top YouTubers
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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

How Instagram Influencers Are Changing The Wedding Industry

How Instagram Influencers Are Changing The Wedding Industry

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

For Better Or For Worse, The Wedding Industry Is Under The Veil Of Wedding Instagram Influencers

Before you read this article, take a moment to open Instagram and search the term “wedding”. As you’ll soon discover, the tag #weddingphotography includes more than 17 million posts. Similarly, #weddingdress rings in just over 20 million, while the tag #wedding appears in nearly 128 million posts. While some of these posts come from soon-to-be brides and grooms, many of them are, in fact, the work of wedding Instagram influencers.

wedding instagram hashtag

Those tags represent only three out of hundreds. The pressure on soon-to-be-married couples to have an Insta-worthy wedding is sky-high, and that’s exactly what wedding Instagram influencers want. By subtly marketing stunning, awe-inspiring wedding photos, social media influencers effortlessly reel in loads of faithful followers. Dress sales and new trends inevitably follow. Whether or not we care to admit it, the wedding industry is inarguably under the sway of social media influencers.

Related Post: Influencer Marketing Industry Predicted To Reach $5-10 Billion By 2020
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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top Creative Influencers With A Striking Design Aesthetic

Top Creative Influencers With A Striking Design Aesthetic

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Creative Instagram Influencers And Bloggers With Quality Photography And Design Aesthetics

Instagram is the world’s most dominant platform for influencer marketing—it’s estimated that the Instagram influencer marketing industry will reach $2 billion by 2019. The social media platform boasts over 1 billion users, making it a powerful beacon for consumer brands.

Instagram is home to an untold number of social media influencers who create content for every imaginable niche. It’s difficult—for both brands and creators—to stand out in this very crowded space. The trend-based nature of Instagram content can cast a generic “sameness” over your Instagram feed, to the point where it can be difficult to identify any distinguishing quality of a specific influencer.

The most creative Instagram influencers establish themselves as not just a tastemaker, but a distinct brand that expands beyond the individual. Extraordinarily creative influencers have cultivated a unique aesthetic to truly make their mark on Instagram.
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in blog, Bloggers, Branded Content With Influencers, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Beyond Instagram: Top Instagram Influencers Have Leveraged Fame For Bigger Ventures

Beyond Instagram: Top Instagram Influencers Have Leveraged Fame For Bigger Ventures

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencers Build Audiences To Pursue New Careers

Less than a decade old, Instagram has become the world’s premiere, mobile social media network. Reaching 1 billion monthly (500 million daily) active users in June 2018, the young platform continues at an astounding rate of growth.

Along with the app’s success, many of the community’s top creators and personalities have flourished as well. With followings ranging from the small thousands to the several millions, Instagram influencers have parlayed their popularity into a variety of successful enterprises on and offline. For businesses, partnering with successful and savvy Instagram influencers can create more opportunities to reach their target audience.
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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers

The Top 10 Teenage YouTubers Setting Trends On Social Media

The Top 10 Teenage YouTubers Setting Trends On Social Media

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Teenage YouTubers That Have Become Mainstream Celebrities

Having grown up with social media, teenage YouTubers appeal to a demographic, Generation Z, that loves online video. On average Generation Z members, those born in the early 2000s, spend 17 hours a day looking at screens. Compared to only 52% of Millennials who report visiting YouTube every day, 72% of Gen Z members do so.

Popular teenage YouTubers ages 13-19 are constantly creating videos for their highly engaged peers and reaching out to their viewers. Marketers should take note of these YouTubers and their access to the newest consumers.

Here we’ve broken down the top 10 teenage YouTubers in descending order of subscribers.
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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Monetization, Online Video Marketing, Social Media Influencers, YouTube Influencers

PopSugar Caught Reusing And Monetizing Influencers’ Photos

PopSugar Caught Reusing And Monetizing Influencers’ Photos

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

How PopSugar Became Entangled In Influencer Controversy

On April 17, 2018, news outlets among the likes of Racked, The Verge, and Fashionista broke a story centered around media and technology company PopSugar and Instagram influencers. Several fashion and lifestyle influencers have come forward and accused the celebrity and fashion-centric online news site of repurposing their Instagram content, without permission, to generate profits via affiliate links.

Founded in 2005, PopSugar is more than just a source of popular culture news. The media company also sells a quarterly subscription box, its own makeup line, and until last year owned the affiliate link service ShopStyle. According to its website, PopSugar’s global audience sits at 400 million, the brand reaches one-in-three millennial women and achieves 3.1 billion global monthly content views. This is all to say, the company has the potential to earn enormous sums of money using affiliate links.

In the following post, we’ll break down the fallout of the allegations against PopSugar and discuss the scandal’s implications for the influencer industry, particularly in regards to content ownership and copyright infringement. Read More>>

in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

Olympics Advertising Case Study: 3 Standout Influencer Campaigns At The 2018 Winter Games

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

How 3 Major Brands Are Incorporating Influencers Into Their Olympics Advertising Strategies

Dating back to 1896, the Olympics is the world’s largest international sports competition. Every two years, thousands of athletes representing more than 200 countries converge to compete amongst the best of the best in a variety of sports.

The global and celebratory nature of the event has made it a tremendous advertising opportunity for brands of all types. Leading up to and during the games, Olympic athletes take center stage in the marketing world, routinely starring in television commercials, appearing on cereal boxes, and becoming ubiquitous across digital and social ads.

More recently, the growth of social media and influencer marketing has given way to lucrative brand partnerships online. Many brands are leveraging Olympians to publish sponsored content on Instagram and other social platforms. Here we’ll examine three standout influencer marketing campaigns that took place during the 2018 Winter Olympics from Kellogg’s, Beats By Dre and P&G.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers

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