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  Fashion Influencers

Here you’ll find the latest news on top fashion influencers from top fashion bloggers to YouTube beauty gurus & top Instagram accounts for fashion & beauty.

The Top 20 Fitness Influencers On Instagram To See

The Top 20 Fitness Influencers On Instagram To See

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Instagram's Top 20 Fitness Influencers Have Over 90+ Million Followers

Instagram is home to a number of Instagrammers who build and cater to niche communities. Makeup experts, travelers, models, photographers, bakers, bikers, and more find ways to tap into a shared passion through one of the world’s most popular photo sharing apps. Fitness Instagrammers are some of the most ardent users with the most engaged and active fan bases.

These fitness-focused influencers come from a variety of different backgrounds — some were bodybuilders, others were models; some are mothers, others are trainers; some have written books, others have expanded into clothing lines, apps, and training programs. Instagram’s fitness community is more than just gym rats and #fitspo, it’s a starting place for many looking to change their lives and a social media staple for those looking to stay committed to their fitness goals.

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in blog, Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, YouTube Influencers

Influencer Spotlight: Interview With Instagram Star, Murad Osmann

Influencer Spotlight: Interview With Instagram Star, Murad Osmann

For the latest news, trends, and influencer spotlights on top social media influencers and creators, subscribe to our industry digest here!

Go Behind The Scenes With Murad Osmann, Top Instagrammer & Creator of The #FollowMeTo Series

Murad Osmann and his wife Nataly are responsible for originating one of the most iconic photo compositions on Instagram — one that would go on to inspire hundreds of photographers and travelers all over the world. Now familiar to anyone with a penchant for travel photography, Osmann’s #FollowMeTo series has drawn over 4.5 million fans to his account and given way to a book filled with the most popular photos from the series and the stories behind them.

Since the first #FollowMeTo photo in 2011, Murad and Nataly have been to dozens of countries, taken hundreds of photos, and shared their travels with millions. We caught up with Osmann to get the inside scoop on the beginnings of #FollowMeTo, his inspiration, and his advice for aspiring creators.

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in blog, Fashion Influencers, Influencer Spotlight, Instagram Influencers, Social Media Influencers

Coachella 2017: Branded Experiences, Social Media Stars, & More

Coachella 2017: Branded Experiences, Social Media Stars, & More

For more information and the latest news and trends in social media and influencer marketing, subscribe to our industry digest newsletter!

Here's How Brands Are Using Influencers & Branded Experiences At Coachella 2017

Coachella is huge for brands. One of the biggest festivals in the United States, it presents a golden opportunity for brands to be a part of an experience unlike any other and to associate themselves with top tastemakers and influencers that drive trends in fashion, beauty, lifestyle, entertainment, and more.

Marketing at Coachella isn’t just a series of booths or banners on the backdrop of a stage. It’s integrated, designed to be a part of the experience. And that’s why it’s so effective. Brands at Coachella market differently than they do at any other festival, focusing on brand activations and influencer marketing opportunities at the festival that enhances the overall experience. Companies rent houses to throw branded parties or sponsor air conditioned tents and areas to give festival goers much-needed hydration shelter from the sun.

At Coachella, brands aren’t just present — they’re a part of the festival experience itself, and that’s what makes it such a valuable opportunity.

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in blog, Branded Content With Influencers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers

What Instagram Shoppable Post Tags Mean For Influencers & Brands

What Instagram Shoppable Post Tags Mean For Influencers & Brands

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

How Instagram Shoppable Posts Will Impact Influencer Marketing

Instagram’s rolled out a new feature that’s going to change how we use Instagram, but it’s not available to most users. Shoppable posts will allow brands to tag specific products in unpaid posts that will lead users out of the Instagram to a brand’s website where the tagged product can be purchased.

Originally made available in beta for big brands like Warby Parker, Kate Spade, and J.Crew, but are now available for all Instagram business accounts. Though the feature isn’t available to all users, it’s a momentous change that may have influencers and brands adjusting to new best practices for advertising on Instagram.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Monetization, Native Advertising With Influencers, Social Media Influencers, Sponsored Content With Influencers

Spotlight Interview: Hayden Williams, Top Instagrammer & Illustrator

Spotlight Interview: Hayden Williams, Top Instagrammer & Illustrator

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Spotlight Interview With Top Instagrammer & Celebrity Artist, Hayden Williams

If you are on Instagram and have seen beautifully drawn pictures of women in perfect outfits, you’ve likely seen a Hayden Williams illustration. Instagrammer Hayden Williams is a phenomenon, with over 1.2 million followers on his Instagram channel, and is known for his sketches of celebrities, Disney princesses, and more. His channel has been lauded by musical and fashions icons such as Rihanna, Beyonce, and the Kardashians, and his work has been featured in design and fashion publications such as Vogue, Elle, Vanity Fair, and Harper’s Bazaar.

Check out our exclusive interview with Hayden as he tells us about his career, his perspectives on social media, and his creative process.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Spotlight, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Why Coachella Wins Big For Advertisers

Why Coachella Wins Big For Advertisers

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Why Advertisers Love Coachella, SXSW, & Top Music Festivals

Every April, hundreds of thousands of festival-goers venture into a desert valley for days worth of music and art at Coachella. Famous for its parties and celebrities, Coachella is a massive opportunity for brands and influencers to engage with audiences in an environment that emphasizes seeing and being seen.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

10 Of The Biggest Social Media Influencers Of All Time

10 Of The Biggest Social Media Influencers Of All Time

The Top 10 Social Media Influencers Across YouTube, Facebook, & Instagram

When we think about social media influencers, we typically think of people with massive followings on one platform, be it Twitter, Instagram, Facebook, YouTube, or Snapchat. But the biggest social media influencers are often those who manage to tap into and engage large audiences across all of the major top platforms, networks, and apps — YouTubers who have millions of Twitter followers, Instagrammers who have millions of page likes on Facebook, Snapchat stars who find their way to big audiences on Instagram.

In 2017, to be present on social media is to have more than one presence. We all have iterations of our online personas that differ from platform to platform. Twitter, Facebook, Instagram, Snapchat, and YouTube are all tailored to slightly different content consuming and sharing experiences, and thus attract different audiences. By today’s standards, the biggest social media influencers aren’t just the ones who have found success in one place, but those who have found success on one platform and have managed to replicate that success on other platforms. 

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in blog, Bloggers, Facebook, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Vine Influencers, YouTube Influencers

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

Marketing Case Study: H&M’s Holiday Clothing Line Campaign

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter!

Marketing Case Study: How H&M Reached 12M Consumers Through 4 Sponsored Videos

In this marketing case study, we explore how H&M leveraged a range of celebrity influencers to promote its holiday line on social media. Through collaborations with prominent celebrity influencers, H&M produced four highly engaging video ads that showcased several of its newest holiday outfits to over 12M consumers. In the case study, we review H&M's marketing approach, brand goals, results, and the factors that led to the campaign’s overall success.

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in blog, Facebook, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Guides & How-To’s, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Top Hispanic & Latino Social Media Influencers

The Top Hispanic & Latino Social Media Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Top 10 Hispanic & Latino Social Media Influencers [Infographic]

Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.

When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.

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in blog, Fashion Influencers, Influencer Marketing, Influencer Marketing Infographics, Influencer Marketing Top Lists, Instagram Influencers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, YouTube Influencers

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

Influencer Marketing News: YouTube Tests Messaging, Snapchat Search Bar, & More

For the latest news and trends on top Facebook stars & creators, YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

The Latest Influencer Marketing News & Insights: YouTube Tests Messaging, Snapchat’s Universal Search, & More

This week, we shared on the Mediakix blog:

Today’s Friday roundup of influencer marketing news will dive into YouTube’s newest social networking features, Facebook’s rivival, D&G’s and MAC’s influencer campaigns, and more:

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in blog, Facebook, Fashion Influencers, Influencer Marketing Examples, Influencer Marketing News, Online Video Marketing, Social Media Influencers

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