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Is Fashion Blogging Dead?
The rise of new technology heralded a major shift in the way people consume content. As articles that were once read in magazines began to appear on websites and blogs, an increasing number of top fashion bloggers were introduced to the new online space and granted autonomy to share their personal opinions with highly engaged audiences. Now, a second digital trend shift is taking place, one which finds audiences switching from laptops to mobile devices (i.e. smartphones & tablets) and eschewing traditional publishing outlets for apps and social media platforms.
Because these mobile audiences now consume content in an entirely different way, the fashion blogging ecosphere is changing as well. While some claim that the fashion blogging bubble has burst and warn about the end of the fashion blogging era, the answer to the question “Is Fashion Blogging Dead?” may not be so straightforward.Read More>>