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How Brands Work With Influencers On Holiday Marketing Campaigns

Holiday Marketing Campaigns Brands Advertising With Influencers

For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!

Learn How Brands Are Working With Influencers On This Year's Holiday Marketing Campaigns

It’s definitely the most wonderful time of the year for the advertising industry. The holidays represent a crucial time for businesses and marketers to reach audiences. Whether consumers are affected by the general spirit of giving or a driving need to spend, advertising during the season often see increases in important ad metrics and indicators of sales. As seen from 2015, ad impressions increased by 50%, click-through rates increased by 100%, direct traffic experienced an upshot of 150%, and conversion rates rose by 60% (Kissmetrics).

Nonetheless, some marketers are still facing issues reaching key audiences during the holidays. Increased competition during the last quarter among brand advertisers has traditionally made ad space during the holidays more expensive (Marketing Land). Even more, amongst the plethora of emotionally charged stories, marketers still have to fight to create the most compelling content. Influencer marketing can be an effective strategy to overcome these issues. Here's why and how it can fit into a holiday marketing campaign.

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in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Marketing News: TV On YouTube, Snapchat Dominates For Teens, More

Influencer Marketing News YouTube Carries TV Snapchat Teen Popularity

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter!

Influencer Marketing News Roundup: Snapchat Is A New Leader, YouTube's New TV Content, & More

This week on the Mediakix blog, we showed you how a beer brand partnered with a famous doctor on Instagram and how the Masterminds movie used social media stars for their marketing campaign. Additionally, we took a look at one of the dominant sports categories on social with the top 20 soccer stars to follow on Instagram (infographic), and interviewed top fashion bloggers and social media influencer, Jessica Ricks of Hapa Time.

Today’s Friday roundup of influencer marketing news will dive into YouTube’s new televised content, Snapchat’s burgeoning popularity, and more:

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Examples, Influencer Marketing News, Influencer Marketing Statistics, Instagram Influencers, Lifestyle Bloggers, Online Video Marketing, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Influencer Spotlight: Jessica Ricks ‘Hapa Time,’ Top Social Media Influencer

Hapatime Interview Jessica Ricks Fashion Blogger Instagrammer

Subscribe to our industry digest for the latest news, interviews, and trends on top YouTubers, Instagrammers, Facebook creators, bloggers, & Snapchatters!

Spotlight Interview With Jessica Ricks, Top Fashion Blogger & Instagram Influencer

With nearly 600,000 followers on Instagram on her channel hapatime and one of the industry's top fashion blogs hapatime.com, Jessica Ricks is a social media force to be reckoned with. Hailing from the Bay Area of California, Jessica always had an inclination for aesthetics, explaining that she wanted to be an interior designer or a book illustrator when she was young. Jessica discovered her affinity for fashion blogging in 2011 with Chictopia, and has since expanded her work into beauty and travel.

Jessica has been sponsored by well-known brands including Nordstrom, Macy’s, Forever 21, Asos, Express, and more. Check out our exclusive interview with Jessica as she shares the ins-and-outs of fashion blogging, social media, and where her career path is headed.

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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Spotlight, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers

Are Top Fashion Bloggers Destroying The Fashion Industry?

Top Fashion Bloggers Fight Back Against Fashion Brands Industry Vogue

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Top Fashion Bloggers Are "Heralding The Death Of Style"

The meteoric rise of blogs and social media platforms has led to massive changes in how consumers make purchasing decisions, and nowhere is this shift more pronounced than in the fashion industry. Today, fashion-focused bloggers, Instagrammers, YouTubers, and Snapchat stars command an increasing level of influence on where their social media audiences shop and what they wear, leading fashion incumbants—specifically, editors of top fashion magazines and executives at high fashion companies—to blame the actions of social media stars for slipping sales and underperforming products.

Is there any validity to their complaints, or are these bygone "gatekeepers" of fashion simply upset for being left out of the conversation?Read More>>

in blog, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

7 Top Tips For Working With Blog Influencers

Blog Influencers Brand Marketing Tips Guide

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Working With Blog Influencers: What Brands Should Know

One of the most effective ways brands can reach large, engaged audiences is by partnering with blog influencers to create sponsored posts. After working with hundreds of bloggers across every genre and advertising category, we've identified seven important pieces of advice that every marketer must follow when working with blog influencers.
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in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers

Why Fashion Blogging May Be Dying A Slow, Inevitable Death

Is Fashion Blogging Dead Top Bloggers

For the latest news and trends on top bloggers, Instagrammers, YouTubers, & Snapchatters, subscribe to our industry digest newsletter!

Is Fashion Blogging Dead?

The rise of new technology heralded a major shift in the way people consume content. As articles that were once read in magazines began to appear on websites and blogs, an increasing number of top fashion bloggers were introduced to the new online space and granted autonomy to share their personal opinions with highly engaged audiences. Now, a second digital trend shift is taking place, one which finds audiences switching from laptops to mobile devices (i.e. smartphones & tablets) and eschewing traditional publishing outlets for apps and social media platforms.

Because these mobile audiences now consume content in an entirely different way, the fashion blogging ecosphere is changing as well. While some claim that the fashion blogging bubble has burst and warn about the end of the fashion blogging era, the answer to the question “Is Fashion Blogging Dead?” may not be so straightforward.Read More>>

in blog, Bloggers, Fashion Bloggers, Influencer Marketing, Social Media Influencers

Coachella 2016 Marketing Case Study [PDF Download]

Coachella 2016 Marketing Case Study [PDF Download]

For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing,subscribe to our industry digest newsletter! 

Coachella 2016 Marketing Case Study Look: American Express, Revolve & Lokai [PDF Download]

With hundreds of thousands of attendees and social media audiences that number in the millions (in 2015, Coachella's Snapchat Story reached 40 million users), the 2016 Coachella Music and Arts Festival has become the ideal place for companies looking to increase brand awareness and engage the event's large, millennial audiences through official sponsorships, brand-sponsored parties, and/or influencer marketing campaigns.

In our Coachella influencer marketing case study, we examine how three different brands—official Coachella sponsor American Express, big non-sponsor retailer Revolve Clothing Co., and small accessory-maker Live Lokai—developed and implemented distinctive strategic influencer campaigns at Coachella 2016.

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in blog, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Influencer Marketing Case Studies, Influencer Marketing Examples, Influencer Marketing Infographics, Instagram Influencers, Lifestyle Bloggers, Snapchat Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Reviewing FameBit’s Influencer Marketing Platform

Reviewing FameBit’s Influencer Marketing Platform

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FameBit Review: YouTube, Instagram & Vine Influencer Marketing Platform

In an effort to provide a marketplace for brands enlisting social media and digital influencers , influencer marketing platforms including FameBit were created. FameBit in 2014 became one of the first self-service influencer marketing platforms featuring YouTube influencers. Now, FameBit has expanded their platform to several other social media channels including Twitter, Instagram, Vine, Tumblr, and Facebook. While influencer marketing platforms are adept at certain aspects of a viable influencer campaign, like most software applications, they have varied strengths, limitations, and drawbacks.

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in blog, Bloggers, Branded Content With Influencers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Lifestyle Bloggers, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

Digital Influencers vs. Celebrities: Who Wins?

Digital Influencers Versus Celebrities Brand Marketing

Digital Influencers Best Celebrities For Accessibility, Authenticity, & Engagement

As more companies and brands are choosing digital influencers to be the face of their brands, marketers are seeing a shift in who consumers look to for the latest trends, products, and lifestyle aspiration. According to a recent eConsultancy survey, nearly 60% of fashion and beauty brands have an influencer marketing strategy in place, and a further 21% plan to invest in one in the next 12 months. Now, entertainment celebrities who used to influence purchasing decisions with name recognition alone are taking a backseat to top fashion bloggers and Instagram stars.
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in blog, Bloggers, Fashion Bloggers, Fashion Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers

Brand Sponsored Instagram Posts Series

Best Sponsored Instagram Posts Campaign Series

For the next installment of our Best Brand Sponsored Instagram Posts Series plus the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

The Best Brand Sponsored Instagram Posts From Top Digital Stars

For this week's installment of our Best Brand Sponsored Instagram Posts (see last week's here), we take a look at some of the most recognizable brands sponsoring Instagram posts with top digital creators, YouTubers, bloggers, or Viners on Instagram in place or in addition to Instagram's native advertising offering "Sponsored Ads" (to see the difference between Native Advertising vs. Sponsored Content vs. Influencer Marketing, see our article here).

Brand sponsored Instagram posts can be a high ROI advertising channel for marketers seeking to leverage the established reach and engagement of top digital and social media influencers. With properly aligned and executed sponsored Instagram post campaigns, brands and advertisers can drive both awareness and conversions online in a profitable manner. To learn more about how to work with Instagrammers (including "How To Find Instagram Influencers"), see all our Instagram resources, guides, and how-tos here.

See which brands and creators collaborated for this week's best brand sponsored Instagram posts:

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in blog, Fashion Bloggers, Influencer Marketing, Influencer Marketing Examples, Instagram Influencers, Lifestyle Bloggers, Social Media Influencers, Sponsored Content With Influencers, Vine Influencers, YouTube Influencers

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